The World Wide Web is one of the most important media. If earlier people mainly drew knowledge from radio, newspapers and television, now almost all content has gradually migrated to the Internet. Hundreds of millions of people all over the planet use the Internet. Its audience is predominantly young and solvent. It is not surprising that marketers have begun to view the online space as an excellent place for promoting commercial products and making money.

Today, online advertising has become one of the most profitable industries in the world. It has already surpassed other types of promotion and has no intention of slowing down. For example, official data from IPG Mediabrands suggests that in 2017, global spending on online product presentation amounted to $209 billion. This is 6% more than the cost of advertising on TV. There are all prerequisites for the fact that in the near future the Internet will become the absolute leader, and other means of communication will become history.

If you are planning to master the art of PR, immediately turn your attention to the Internet. Sooner or later you will come to it, so it’s worth starting to comprehend its subtleties in advance.

The benefits of advertising on the Internet

1. Promotion on the Internet requires relatively low costs. If in order to launch a commercial on TV you need to shell out a tidy sum, then on the Internet it is quite possible to find popular platforms where you can order promotion at an affordable price.

2. Large audience reach. As a rule, a particular site is not limited to one region. Hypothetically, your ad can be seen by the entire Russian-speaking population of the world. By the way, many online stores use this: please note that they often deliver goods far beyond the country of origin.

3. Possibility of quick feedback. There are a lot of ways to communicate with clients on the Internet: you can make a page with reviews, indicate your e-mail and phone number, ask the customer to leave their details, etc. Establishing daily contact with everyone is as easy as pie.

4. Full demonstration of the product. Imagine advertising a clothing store on TV with a 30-second clip. What can the viewer understand from it? Will he search for your store? Will he rewrite your email address even if you show it full screen in huge font? Hardly. But if a person finds an identical online store, he can immediately click on an advertisement and view the entire assortment in a few minutes. It is obvious that stores that have official websites and have established online promotion are more successful than their competitors.

As you can see, advertising on the Internet is a powerful mechanism. However, in order to use it wisely, you need to distinguish between types of online promotion. Each product has its own option. You cannot advertise the sale of aerated concrete blocks and a public page with memes in the same way.

Main types of online advertising

1. Contextual.

You've probably noticed that if you type into a search engine, say, a Meizu smartphone, an LG TV, or Raffaello candies, information about these products literally begins to follow you at every step. This is not an accident. That's exactly how it works.

Its scheme is as simple as possible. Special systems read the requests of each user. Interests are automatically recorded and then suitable advertisements are offered to the person.

• search engine;
• thematic.

The first is targeting the keywords you Google. The second is used within individual online resources. Let’s say that if you are interested in a black dress in an online clothing store, in the future you will be offered similar black dresses or items of the same brand.

The main disadvantage: a person is not necessarily looking for what he wants to buy. Perhaps he's just writing an article about smartphones. Offering him contextual advertising is a waste of time.

2. Targeted.

This type of advertising is somewhat similar to contextual advertising. True, he focuses not only on the interests of the public, but also on socio-demographic characteristics. Its name comes from the English word target - goal. This is the whole essence of the principle. The marketer determines the target audience of the product and specifically offers it to each member of the selected group. Let's say you are promoting a toy store on VKontakte for children under 3 years old. Therefore, you need to target young mothers and fathers. You are looking for adults whose status states “married” or “married” and also “has a child.” You offer them a banner with a teddy bear.

To save money, many ways have been invented to rationally use targeted advertising. Some experts place it at certain times of the day. Others focus only on a specific region. Still others

pay attention to the gender and age of the potential client. Still others combine all these options and add something of their own. It all depends on the prevalence of the product and the size of the budget.

Main disadvantage: Usually people go to social networks to relax and chat with friends. At such moments, they are not particularly inclined to make unplanned purchases, so your ad runs the risk of going unnoticed.

3. SEO.

The success of any website, be it an online store or a blog of a famous photographer, largely depends on its position in the search engine. If it is on the first page of Google or Yandex, it will come to the attention of most users. And if he modestly huddles in position one hundred and twentieth, God grant that at least 5% of the audience reach him. Few people have the qualities of a researcher. As a rule, people choose one of the first options offered. Therefore, SEO promotion is highly desirable for everyone.

Main disadvantage: There are many subtleties in SEO that are inaccessible to the average person. Therefore, optimization is entrusted to specialists who know a lot about semantic analysis. Their services are expensive.

4. Banner.

Banners are good because they instantly sink into a person’s soul. Bright picture will be remembered faster than even the best text. There are many precedents when, after launching a competent banner advertisement, sales increased by 50% or more.

Banners are divided into the following types:

• static;
• animated;
• interactive

The latter are considered the best option. If a simple drawing or GIF may not impress the user, then ignoring a survey from two options is much more difficult. And after the first interest arises, you can win over the client further.

Main disadvantage: due to the phenomenon banner blindness people often don't notice the pictures on the sides of the site. There are so many banners that the average person’s brain perceives them poorly.

5. E-mail newsletters.

6. Teaser.

“Find out why Pugacheva beat Kirkorov” or “Vanga predicted the end of the world in 2018” are the most striking examples of teaser advertising. To create it, a headline is used that instantly attracts attention, as well as a revival - the main message, which explains the big phrase and contains a call to action.

Teaser advertising is not necessarily clickbait with a catch. It is used not only by network marketing savvy people, but also by serious companies to promote branded items to the market. Sometimes they launch advertising in a comprehensive manner, sometimes the title comes out several days before the promotion. By stirring up public interest, the authors create intrigue.

Main disadvantage: because of Pugacheva, Kirkorov, Baskov, Goji berries and super-remedies for breast cancer to teaser advertising little trust. Alas, unscrupulous manufacturers adore her.

7. Video advertising.

Many entrepreneurs know about the popularity of YouTube and try to launch video advertising. I must say that it brings good results. The videos are well received by the public, especially if they are interesting and informative.

• viral videos that you can send to a friend or post on your wall;
• educational recordings (this method of presentation is very common among various online schools);
• image clips aimed at presenting the product from its best sides

Video advertising is also good because it allows you to really track the reaction of viewers. People will rate the video with likes, leave positive reviews, and also criticize. This will help you see what you are doing well and what needs improvement.

Main disadvantage: You will have to spend a lot of money on a good video. At a minimum, you will need a good camera, quality editing and an adequate script.

8. Native.

Native advertising is a message that unobtrusively fits into the surrounding context. Imagine that you are reading an article about the most effective ways to learn English. And, stopping at each of them, you notice a remark that such and such a school actively uses this technique in teaching students. It would seem that these are completely neutral references, but in fact they appeared in the text for a reason.

Main disadvantage: unobtrusiveness often plays a cruel joke with native advertising. Because of this people often overlooked hidden message.

9. Notice boards.

For some reason this option has been undeservedly forgotten. Many people associate message boards with selling used items for three pennies and think that this platform is not at all suitable for promoting modern projects. But in vain. Avito is still visited by many people, and so far it is not going to fade into history.

It should be noted right away that message boards are just one way to increase your customer base. Don't put all your hopes on him. However, with the right approach, it can give good results. To really have an effect, you need to create a sales ad. Clear photographs, the most complete list of contacts, keywords in the title, simple and intelligible text are the key to success.

Main disadvantage: To prevent your message from sinking to the very end, it needs to be constantly raised. This is a rather troublesome task and often not free.

10. Spam and viruses.

Since this method of advertising exists, it is worth remembering, but we are extremely we do not recommend use it. Firstly, he is not pure from a moral and ethical point of view. Secondly, its effectiveness is in question. Your potential clients are not idiots. Gone are the days when most Internet users were fooled by incomprehensible offers and followed dubious links. Viral advertising that pops up all over the screen does not in any way push a person to make a purchase, and spam is immediately deleted from the mailbox. Therefore, if you want to gain an audience and make people trust you, choose a different method of promotion.

Efficiency and cost of advertising on the Internet

We already understand that online advertising is useful for a product. We also figured out that it can be done in many ways. However, online ads do not guarantee successful sales. Running an advertisement is a risk in any case. A lot depends on the mood of the public, the professionalism of the content maker, and the relevance of the proposal. You can protect yourself on all fronts, but there are times when even the best ideas fail.

Don't rush to get upset. Popularization of a product is not a single event that happens once in a lifetime, but a process that lasts for years. Even if your initial strategy was unsuccessful, you can adjust it until it starts working.

Contrary to popular belief, marketers do not rely on intuition. They have clear schemes by which they check the performance indicators of online advertising:

1. Hit. In Russian, a hit means the number of visits to a resource. This indicator, in isolation from everything else, says little. You can follow a link at least a thousand times from one computer.

2. Host. This refers to the number of unique users interested in the resource. You can match unique IP addresses with hits and discover some correlations.

3. CTR. In common parlance, this abbreviation is called clickability. This takes into account the number of times an advertising message is shown to a user, as well as the percentage of responses to it.

4.CTB. This is the conversion rate. It shows the number of casual visitors who become customers.

5. CTI. This indicator is responsible for counting interested visitors. An interested person is considered to be the person who has thoroughly viewed the site and also returned to it several times.

6. ROI. Return on investment.

All data is taken from special counters. Professionals who evaluate the effectiveness of online advertising can learn a lot from these numbers. They clearly show how the average user reacts to the information offered to him. Based on his behavior, you can successfully change the PR campaign until it begins to work in full force.

Where to start advertising?

And now we move from theory to practice. If you are reading this article, then most likely you have a project that is waiting to move forward. So what should be your first action?

Here you should immediately make a reservation that a lot depends on the amount you expect to invest in promotion. If you have an unlimited budget, you can order a series of promotional mentions from top bloggers and rest on your laurels. But if you expect to spend money sparingly, you will have to build a more complex scheme.

Inexpensive but effective means of online promotion are:

• targeted advertising;
• thematic contextual advertising (and display media);
• site optimization.

Most likely, you will have to repeatedly catch the eye of users. Your sales are unlikely to skyrocket the first time. Therefore, it is worth stocking up on finances and running advertising regularly for some time.

Another important aspect is promotion platforms. If you are a beginner, we advise you to start with search engines and social networks. This is where the largest concentration of potential clients is. AdWords Search Network, Yandex.Direct, VKontakte, Facebook and Instagram are practically win-win options. Many people started with them, and most were satisfied with the result. Below you will find more sophisticated advertising methods, but for now, choose proven methods.

Conclusion

In this article we looked at online advertising from all sides. We found out what it is, identified its types, learned how to test its effectiveness, and also gave some tips on launching your first ads. From all that has been said, let us draw some final conclusions.

Firstly, Always approach online promotion wisely. As you already understand, there are many ways to properly promote a product on the Internet without investing millions. Try to choose options that are likely to work. Ruthlessly discard unsuccessful ideas. Remember that your income depends on it.

Secondly, use every possible route. Don't get hung up on one thing, especially if you see that this option is ineffective. Practice shows that the best results are achieved by those businessmen and marketers who are not afraid of change.

Third, developing a PR campaign on the Internet is no less complex and responsible task than launching advertising on TV. This article provides just the basics of online marketing. If you are just starting to comprehend it, long and painstaking work awaits you. There will be mistakes at first, just like everyone else. The main thing is not to give up if something fails.

We hope that our material has become useful to you, and you will definitely apply the acquired knowledge in practice. Let this article be the first brick in building a successful career!

Advertising is necessary for promotion and promotion of a website, brand, or services on the market. Therefore, it is useful to know what types of advertising on the Internet exist in principle, so that if necessary, there is plenty to choose from.

Advertising as an engine of trade has existed for a long time. And it appeared on the Internet when the Internet became accessible to the masses. The Internet, along with newspapers, television and radio, has become a very promising advertising niche.

At the moment, many real firms and enterprises have an Internet presence. The purpose of such a corporate website is to attract more potential clients and give them additional information about the work of the company and the list of products or services provided.

In addition to corporate ones, there are many other sites on the Internet: informational, personal, entertainment, etc., for which advertising can greatly help in the difficult process of website promotion.

1. Display advertising

There is also advertising in the media (mass media). There is a difference between online advertising and media advertising. It lies in the fact that on the Internet you can not only look at an advertisement with your eyes, but also click on an advertisement, go to an Internet page and get additional information there, which is not available in the media.

Now let’s take a closer look at links and banners in display advertising. Everyone is used to links on the Internet. We can say that the entire Internet consists of links. Links on websites may, among other things, be advertising. The advertiser pays for an advertising link to his website, service or product, and the webmaster places this link on his website.

The word “banner” is borrowed from the English language: “banner”, which means “banner”, “transparency”, “flag”.

Webmasters, on a paid basis, publish on their websites not only links to other sites, but also banners (Fig. 1) that advertise a company, product or service.

Money is charged either for a one-time publication of a link forever (the so-called “eternal” links), or for the publication of a link or banner for a certain period of time (“temporary” links for a week, a month, etc.).

2. Contextual advertising: what is it?

The word "context" means the presence of such a part of the text that represents a complete thought. Moreover, all words and phrases in this text are interpreted and understood unambiguously. For example, the word “key” in the context “he put the key in the door to open it” means “the door key.” In the context of “he found the key to the program,” the word “key” means “to enter the program.” If the context is “go to the spring for water,” then the word “key” means “spring.”

Context allows you to understand more precisely what we are talking about. Likewise, contextual advertising allows you to show the user advertising specifically on the issue that interests him on the Internet.

For example, a web page about making ice cream at home might show ads for blenders, refrigerators, frozen fruit, etc.

• text in the form of links,
• banners,
• video advertising (placed in the video).

1. next to search results in search engines,
2. or on various partner sites.

Contextual advertising is characterized by increased relevance and clickability from users, since ads (usually in text form, less often banners or videos) are shown only to those people who enter a similar search query.

Search advertising as part of contextual advertising

When a user enters a query, it usually responds with contextual advertising first, and then the rest of the information.

For example, below in Fig. 2, the query “colored lenses for eyes” was entered into the Yandex search bar. The search engine displays the first advertisement marked “Advertising” (1 in Fig. 2). This is due to the fact that the search engine itself makes money by placing advertisements and receives income from displaying advertisements in its search results.

Upon entering a query after advertising, the search engine also returns “regular” sites, and not those from advertising, that is, those sites that honestly managed to reach the TOP (number 2 in Fig. 1). Such sites are numbered starting with the number 1 and further in the order in which they were built by a particular search engine.

Contextual advertising of Yandex and Google

On the one hand, Yandex has an advertising network for advertisers called Yandex Direct. Advertisers place their advertisements there and pay Yandex to display them. Yandex displays paid advertising either in its search results in response to a user request or on webmasters' websites.

On the other hand, the advertising network for webmasters is called YAN (Yandex Advertising Network). To display Yandex advertising, the webmaster submits his site for moderation to Yandex. If the site undergoes moderation and is accepted into YAN, then the webmaster enters into an agreement with Yandex and becomes its partner, and the webmaster’s site is called a Yandex partner site. Then the webmaster installs advertising blocks on his website and, under certain conditions, receives a reward from Yandex for this.

Thus, the Yandex search engine acts as an intermediary between advertisers and webmasters:

• Yandex.Direct is an advertising network for advertisers,
• YAN - for webmasters.

Not only does it act as an intermediary.

• for advertisers – Google Adwords,
• and for webmasters - Google Adsense.

3. Geo-contextual advertising

Also related to search engines. The peculiarity of this advertising is that it provides a regional connection of the user to a particular company that provides certain services in his city or region.

For example, a user from Khabarovsk enters the phrase “buy building materials” into a search engine. In the results, he sees the websites of companies selling building materials, which are located in his region. This is the result of geocontextual advertising.

Geo-contextual advertising works well on mobile phones. Some users are not even aware that geolocation is enabled by default on their mobile phones, allowing them to accurately determine the user's location. If in Yandex. Maps or in Google Maps from your smartphone, enter, for example, a request about canteens or cafes, then the nearest cafes to the place where the user is located will be given.

In Fig. Figure 3 shows that in the right column, two advertising blocks of geo-contextual advertising are first shown, and then sites from the TOP of search results are shown.

4. Viral advertising

Viral advertising also includes various electronic courses, checklists or books, for example, in . If the information there is extremely important, interesting and necessary for users, then they will be happy to share such materials with each other. In this way, viral spread of information will occur. In the work of viral advertising, one can see an analogy with the spread of flu in a school or in a big city.

More often there is such useful content, but it contains links to other materials, including paid materials.

5. Advertising in online games

A company's brand or logo can fit harmoniously into the gameplay, for example, as a background.

Gently and unobtrusively, it will be remembered by the user who plays the game, and subsequently this user will be more likely to purchase the products of this company.

6. Advertising on social networks

In social networks, you can set up targeting - this is when an advertisement is set up to be shown on a social network to a certain circle of users, selected according to some criteria: geographical location, gender, age, interests, etc.

About the cost of advertising on the Internet

As for the cost, here you need to look at different advertising options and choose the one that suits you.

You can independently try different types of advertising on the Internet, based on the minimum amount required to run advertising. For example, in Yandex.Direct the minimum cost of advertising is 300 rubles, in the social network VKontakte - 500 rubles.

Today I propose to consider one of the most important aspects of running any business - advertising and talk about how what advertising is the most effective. For an entrepreneur, especially a beginner, advertising is often a kind of “dark horse”: he does not know whether it will work, whether it will give the desired effect, or, on the contrary, will only result in unnecessary expenses.

In this article I will consider the issue from the point of view of a representative of a small and medium-sized business, since large businesses are advertised according to slightly different criteria, posing other tasks for the advertising company.

3 rules for selecting the most effective advertising.

Rule 1. Your main goal is not to “promote yourself,” but to increase customer flow and sales. If a large business can advertise only in order to increase brand awareness, become more popular, and create a certain image for itself, then this approach will not work for a small business - advertising will be unprofitable, which is unacceptable. The most effective advertising for small businesses is the one that will actually increase the number of customer requests (visits, calls, website visits, etc.) and, as a result, the number of sales.

Rule 2. You should think of advertising as an investment. Namely, invest money in an advertising company, immediately calculating when it will return to you and what income it will bring. If, according to forecasts, your income from advertising does not cover its cost, then such an investment is simply pointless. And, conversely, the more you plan to earn thanks to a specific advertising company, the more effective it will be for you.

Rule 3. Consider the 3 components of effective advertising as a whole. The most effective advertising should correctly combine 3 key components:

3. Target audience.

If at least one of these components is selected incorrectly, the advertisement will not bring the desired effect.

Well, in conclusion, one more general rule:

What advertising is the most effective?

Surely every entrepreneur immediately wants to get an answer to the question “What advertising is the most effective?” and invest money in it. But, alas, there is no unique answer here. The choice of advertising company depends on a number of factors:

- The target audience;

However, no matter what type of advertising it is, you can always identify its key features that determine its effectiveness. It’s no longer a secret that the main function of advertising is to influence the subconscious of potential customers, encouraging and motivating them to take advantage of the promotional offer. Based on this, we can identify those components of the advertising offer that best have a psychological impact on people. These components have been determined through numerous studies and analysis of advertising effectiveness, so they can serve as a starting point for developing an advertising offer in any form, be it graphic, text or display advertising.

Next, I will present and briefly describe 5 key points that the most effective advertising should include, and give examples for each of them: in them you will probably recognize advertising offers that you encounter every day.

5 components of effective advertising.

1. There is a problem. First of all, in order to attract attention to advertising, it is necessary to identify the problem. It can even be quite negative in nature, since people subconsciously perceive the negative more than the positive. You can even “embellish” the problem in a certain way, imperceptibly increasing its significance. At the beginning of the advertisement, you need to show that there is some kind of problem that needs to be solved, and this will immediately attract the attention of those people to whom it is close - that is, exactly your target audience.

– Do you have bad breath?

– Tired of constant stress?

- To you ? Are collectors tormented?

A well-formulated problem already means that your target audience will definitely look/listen to your advertising, that is, at least, pay attention to it. This is already good! Go ahead…

2. Option to solve the problem. So, the target audience has been attracted, now it is necessary to competently “process” it. She should get what she actually paid attention to your advertisement for, namely, a solution to her problem. This should be a continuation of your advertising offer.

Greetings, dear readers of the InternetTips blog! This article will discuss different types of advertising on the Internet and their characteristics. Knowing the features of each type of advertising will help you effectively spend your budget on promoting your products or services.

From the article you will learn not only what types of online advertising there are, but also how much online advertising costs and where it can be placed. Get recommendations for effective advertising online to increase the popularity of the project and increase sales of goods and services. Thanks to different setting criteria and the ability to make changes to posted ads at any time of the day, online advertising is constantly increasing its market share.

What is advertising on the Internet?

With the development of the Internet and an increase in the potential audience, the online advertising market has been growing exponentially in recent years. There are many ad formats available today: text, image, video and animation. Thanks to the development of the mobile Internet, the reach of the user audience has expanded. Now not only owners of computers and laptops can see advertising on websites, but also users of mobile gadgets (tablets and smartphones).

You can place advertisements not only on specialized bulletin boards, but also on many websites through special services. Special mention should be made of advertising on social networks and in video clips on YouTube, as the most promising ways to attract the target audience, thanks to flexible targeting. Targeting settings allow you to select the audience of users who will be interested in this advertisement and, accordingly, the offer in it.

Analytics services for the effectiveness of advertising companies allow you to track such a parameter as conversion. For an ad, it means the ratio of the number of clicks to the total number of impressions. In statistics it is displayed as CTR. Additionally, you can analyze further user behavior on the advertising site - subscription, registration, filling out an application, placing an order and other actions.

Internet advertising and its varieties

There are different forms of advertising on the Internet - aggressive (pop-up and pop-under windows, teasers, media advertising in video clips), graphic and animated banners, text contextual ads, advertising line, advertising in mailing lists.

Banner advertising

One of the main goals of placing banner advertising on the Internet is to increase brand awareness of the company.

A banner is a static or animated graphic image of a fixed size. As for formats, a static image is jpeg or png, and an animated one is gif and flash. The most popular sizes are 468*60, 240*400.

Payment is made for displaying a banner for a fixed period of time (day, month). You can select sites manually and negotiate with site owners about placement. Or through a specialized exchange Rotaban .

contextual advertising

What is contextual advertising on the Internet? These are advertisements that are shown based on the content of the page on which they are displayed. Keywords are analyzed and the most relevant advertising is shown. The visitor is offered a product or service in which he has expressed interest.

Recently, ads have started to be shown based on your interests. For example, you searched the Internet for information about choosing a tablet, and now all day long you see advertisements for tablets on the pages you visit later.

The market leaders are Yandex.Direct and Google Adwords. I think you have heard about the two largest search engines: Yandex and Google, and from the names of the contextual advertising systems listed above, you can guess who owns which.

To get a good return from your advertising campaign, you need to choose the right keywords for which your ads will be displayed. In the settings, you must specify the geographic location and region of the target audience, and device types.

The cost of payment for each click on an ad depends on the topic and competition. The cheapest clicks in non-profit themes cost from 5 cents, while in competitive commercial themes the average price is several dollars. It is worth noting that the higher the ad is placed on the page, the more expensive the cost of clicking on it.

Teaser advertising

Teasers are pictures, often animated with an intriguing title. With their appearance, teasers tease the visitor, forcing them to click and see what is hidden behind the flashy headline.

Teaser advertisements are most often placed on entertainment and news sites. Such advertising is effective on women's websites for selling health and weight loss products. Women willingly click on advertisements and take further actions on the advertiser’s website (subscriptions, orders).

Aggressive pop-up advertising

An example of aggressive advertising is a pop-up window that blocks the viewing of information on the site. To remove it from the screen, the user needs to click to close. Often, when closing, the user is forcibly redirected to another site or a new page with a promotional offer opens in a separate window.

Even earlier, another type of intrusive advertising was widespread - when, along with the desired site, a window with advertising opened. But lately, pop-up advertising has rarely been found on high-quality websites, since search engines have imposed sanctions for its placement.

Banner, contextual, teaser and pop-up advertising are mainly placed on websites and forums.

Targeted advertising on social networks

The classic format is an ad block. On VKontakte it is placed in the left column, and on Facebook on the right. An example of such advertising on a VKontakte page:

Special mention should be made of advertising in communities. The target audience is identified based on their interest in a particular topic. An advertising post in a public post is no different from a regular post, due to this there is more trust in it. If we compare an advertising message and an ad, the first one is more informative and carries more information for the user. As for the return, it is higher for a paid post.

It should be noted that the audience on VKontakte is younger than on Odnoklassniki.

Payment format is either per 1000 impressions or per 1 click.

You can place an advertisement on the Internet on a specially created profile page on a social network. A fake page is created specifically to promote a specific service or product and filled with the necessary information. This is what owners of Internet projects or small businesses do.

Constantly developing and growing businesses should create their own group or public page. Interact more effectively with users within social media. network rather than redirecting them to a separate site. Of course, some investment will be required to set up and administer your own community.

YouTube Ad Formats

1. Video advertising that plays before the video for at least 5 seconds. After 5 seconds, the user can click on the “Skip ad” button and start watching the video for which he came to the page. This is the most effective way of YouTube advertising to attract user attention to a brand or a specific product. Payment is taken per view.
2. The following ad format charges you per click. The advertisement itself is shown in the right column above the recommended videos, as well as in the form of a translucent block that is superimposed on the bottom of the video. This type of advertising is ordered through the Google Adwords display network.
3. The third type is a 300*250 banner in the right column above similar videos. Most often this is a media block with an animated picture.

Thematic sites

This group includes various blogs, forums, message boards, portals and communities. The audience of such Internet platforms is narrowly thematic.

In terms of time and labor costs, this is one of the most difficult methods, but as for the cost, you can place advertisements on many resources for free. On many forums you won’t be able to simply register and post advertising messages; administrators will ban you for blatant advertising. In order to advertise as unobtrusively as possible, you first need to communicate with the audience, so to speak, on a disinterested basis.

Advertising in E-mail newsletters

Information businessmen use email newsletters to sell their information products or provide services. To attract users to your subscriber base, they are first offered a free product for their subscription. And then each subscriber receives a series of letters pushing him to buy a paid product.

Various online services or stores use mailing lists to inform their customers about new products, promotions, and discounts. Typically, subscribers are those who have already made a purchase or used services, so such letters do not irritate them.

Efficiency and cost

The most inexpensive types are: contextual, teaser and mailing advertising. Thanks to the targeting settings, contextual advertising will be seen by interested users; the return on such advertising is high. As for teasers, they are not suitable for serious commercial projects, but they are perfect for entertainment ones.

You will have to spend the most on banner advertising, but its effectiveness is quite low in terms of sales. But it is ideal for image advertising. Additional funds will be needed to create a high-quality banner by a professional designer.

I hope this article helped you understand the main ways to advertise on the Internet. Write reviews in the comments and share your experience of what advertising helped in promoting your business.

In recent years, there has been a high growth in the volume of advertising placed on the Global Network. This is due to the rapid development of the Internet, as well as the increase in the number of its users. Today, there are a variety of advertising formats. They come in text and graphic, animation and video. However, not only owners of laptops and computers can now see advertising on websites. The reach of the user audience has expanded significantly with the development of the mobile Internet. Advertising placed on websites today is quite accessible to users of tablets and smartphones. But you can see advertisements not only here.

Quite effective advertising on the Internet is found on social networks, as well as on YouTube in the form of videos. The last two methods are the most promising in terms of attracting the target audience, as they have flexible targeting. The latter’s settings select from the entire user audience only that part of it for which this particular ad will be relevant, as well as those goods or services mentioned in it.

Effective online advertising can take many forms. These are pop-up (aggressive) pop-under and pop-up windows, animated and graphic banners, media ads in videos, teasers, contextual text ads, individual lines, as well as information in mailing lists. Let's take a closer look at the types of most effective advertising on the Internet.

Banner

This type of advertising refers to a regular image. Most often it comes in the form of animation and has an active link to the page that requires promotion. But sometimes banner advertising on the Internet is represented by a static image. The main purpose of such advertisements is to increase brand awareness of the company.

The banner has strictly fixed dimensions. The most popular of them are 240 x 400, as well as 468 x 160. A static image is made in png or ipeg format, and animation is in flash or gif.

Banner advertising on the Internet can be seen in the most successful places on the site from a marketing point of view. It is usually located to the side of the main text or in the header of the resource. Sometimes this type of advertising is located between logical sections of information located on the site.

Banner advertising on the Global Network is published on sites with similar topics. Such a marketing move allows you to attract to the ad exactly the audience of users who are most interested in the product or service being offered.

If we consider the technical side of banner advertising, then it is nothing more than HTML code. It is built into the structure of the web page and then reproduced in the form of a poster that provides the necessary information.

The launch of advertising on the Internet occurs at the moment when the user opens a particular information site. At the same time, he sees a banner presented in the form of an interesting and profitable commercial offer. Such effective advertising on the Internet allows site visitors to solve their life problems. And do it at a professional, fairly high level.

For those who do not know how to place advertisements on the Internet, intermediary services offer their services. They are special platforms for advertisements. The main point of such banner units is that webmasters go through the registration procedure and then receive a certain list of advertisers for use. From this list, you can select the topic of the resource that interests the customer, and then submit an application to the advertiser to post the necessary information. Anyone who has successfully completed this procedure is given HTML codes, which can be used to place banners on the site.

Such advertising on the Internet brings significant profits to website owners, sometimes reaching up to 80% of the cost of the advertised product or service. However, it is worth noting that the process described above is not as simple as it might seem at first glance. The fact is that you can get a decent income only as a result of intensive work with site traffic, which will increase your reach of the target audience.

It is also worth noting: despite the fact that today banner advertising on the Internet is effective, sometimes it does not produce results as quickly as we would like. Nevertheless, the impact of such information is very effective from a psychological point of view. The fact is that a user can visit this or that network page for a long time, especially without paying attention to the additional information indicated on it. Gradually, the banner begins to be perceived by the person’s subconscious as an integral part of his environment. After this, the user begins to wonder whether the information that is constantly nearby is unknown to him. The interest that arises can play a decisive role in the perception of banner information. The commercial offer indicated in it will most likely seem very attractive to the user, and in the future he will most likely become a regular client of the company.

Banner advertising on the Internet is considered very effective. However, recently it has begun to lose its position somewhat. After all, the rapid development of information technologies and marketing techniques continues, currently offering more advanced teaser and contextual ads. Despite this, many advertisers continue to use banners that provide high and stable income.

Contextual information

Such ads are included in the list of the best advertising on the Internet. This is information that corresponds to the content of the content of the page on which it is displayed. It is a powerful tool that allows you to attract new customers within the shortest possible time.