You can approach it with humor (Donkey, Eh, I'll give you a ride) or designate the contingent of passengers (Elite).

• For the name of a company engaged in cargo delivery, it is important to emphasize reliability and a guarantee of cargo delivery safe and sound. In addition, the name with the prefix “Trans” (Trans Aero, Auto Trans Service) becomes obvious.
• If a company is engaged in delivering passengers over long distances, then it makes sense to indicate its affiliation with the region (Zabaikalsky Forsazh, Krasnodar Auto).

Choosing a name for a trading organization

• When choosing a name, think about how and where the company will operate (retail, wholesale, what products will be sold).

Examples of company names

Business in Russia from scratch! Materials Examples of company names Contents:

• A good name is the key to success v
• Types of organization names v
• A few “no!” v
• Legislative rules for choosing company names v
• Interesting ideas and recommendations for choosing a name v
• Choosing a name for a construction company - 5 steps to success v
• How to name the transport company v
• Choosing a name for the trade organization v
• Travel companies - how to choose an original name v
• An example of a successful name, and where to get inspiration? v
• Ask a lawyer a question free consultation v

A good name is the key to success After deciding to open your own business, choosing a name for it can be called the most crucial moment.

Names of transport companies: original examples, tips

Your success largely depends on how appropriate, vivid and memorable it is, and how accurately it reflects the essence of your activity. Types of names of organizations Professionally develops names and logos of companies and naming organizations. The namer’s task is not to “come up with” a name, but to create it by analyzing the market in which the company intends to operate.

Attention

The relationship between name and market is reflected in the following classification:

• Subject indicative names
• Subject functional
• Associative rational
• Associative emotional

Subject index names are names based on the name of the founder, location or other precise characteristics (Bank of Moscow, Ford). Subject functional ones include, for example, Sberbank, Xerox. This group of names is determined by their function. The third group is Yandex, Lexus, Master Bank.

Companies, short list (names only)

Important

Possible options are Potrebtorg, KomplektOpt, Snabkomplektatsiya, Kom-Trading.

• This is where it is important not to overdo it with originality, so that service providers and consumers know what to expect from your company and whether they should contact you. Sweet-sounding, beautiful, and meaningless names are usually not popular in the trade.
• More often than others, the names of trading companies include “Torg”, “Wholesale”, “Trading”, “Commerz”, “Market”, “Sales”.

Travel companies - how to choose an original name It is especially difficult to stand out in the tourism services market. In this industry, it is very important to choose a name that is euphonious, attractive and speaks to the profile of your company.

Most often, polysyllabic names of travel companies use Travel, Tourist, Tour, etc.

How to come up with a successful business name?

To you. Check to what extent they are repeated in your industry, whether they are consonant with any “unpleasant” words: - A1 (neolog.) - first-class - Ability - dexterity, ability, solvency, competence (legal) - Abreast - nearby, side- side by side - Absolut - complete, unconditional, unlimited - Accuracy, accurate - accuracy, punctuality, precise, correct - Active - active, living, acting - Adjasent, adjacency - neighboring, neighborhood, nearby countries, places (looks cumbersome, but transcription easy) - Assist, assistance - to help, facilitate, assistance, assistance - Auriga - constellation Auriga (you need to check whether the same meaning is intended, or the constellation is the same, but the meanings are different) - Avail - to help, to be useful, benefit, benefit Of course, words it is not necessary to use it “as is”, you can change the endings, make an abbreviation out of 2 words (like FedEx), etc.

Transport company name. logistics. forwarding

First of all, proceed from the profile - excursions, relaxation on the beach, extreme trips to exotic countries, elite vacations (Traveller, Sunny Beach, Extreme Tourist, Elite Tour)

• Be sure to think about making the name easy to pronounce in foreign languages, since this is especially important in the tourism sector (Aurora Travel, Cruise Tour, Nomad)
• Try to ensure that the priority travel destination is associated with the name of the company (Columbus Tourist, French Tour)

An example of a successful name, and where to get inspiration? Taxi “90” operates successfully in one of the cities of Russia. Their slogan is that our number is easy to remember - 90-90-90. It’s difficult for competitors; in fact, this number and the name are very well remembered. In the regions, names that reflect the national flavor and appeal to the primordial culture of the area have recently become very popular.

Examples of beautiful, creative and successful LLC company names in alphabetical list

It is important to note here that the name does not speak about itself directly, but through associations. However, it “rationally states” its advantages. And the last group is names that carry practically no information about the brand, but are nevertheless bright and recognizable.

Info

Apple, Pobeda, Avangard, Infinity. A few “no!”

• Use long titles consisting of three or more words.

Polysyllabic names are difficult to remember and pronounce and are less attractive to customers. Translating such names into a foreign language is also difficult.

• Ignore the original meaning of words

It happens that the name seems sonorous and beautiful, and no one knows the meaning of the word. This is how offices like “Styx” (River of the Dead in Greek mythology) and the airline “Icarus” (again, Greek mythology, a man who flew on wings and burned them in the sun) appear.

Examples of names of transport companies

Instruction 1 It’s even hard to imagine how many companies have unoriginal, unpronounceable and difficult to remember names. Cafe “Alina”, furniture sales company “Omega-S”... A client of cafe “Alina”, unless he is amazed by some exotic cuisine there, in a week will not remember that he went to cafe “Alina”, but not "Maria" or "Elvira".

The name of the company "Omega-S" is meaningless and is not associated with the sale of furniture or any other goods. It is important that the name of your company is easy to remember, easy to pronounce and has no analogues. 2 What will evoke positive associations among mature clients will seem boring to young people. Therefore, a cafe-bar designed for young people should have a different name than a cafe-bar for older and respectable people.
A good way is to come up with several titles and show them to members of the target audience.

Examples of names of transport companies

Legislative norms for choosing company names According to the legislation of the Russian Federation

• The name of the company must be in Russian (usually in the form of “IP Ivanov”, “LLC Association”).
• The brand name can be written in any language.
• It is not allowed to use the names of states when choosing a name for your enterprise (“Kitai-Stroy” will not be registered).
• The use of the names of any government agencies and organizations is prohibited.
• Registration of names of an immoral nature is prohibited.
• If you decide to change the name of the company, this can be done, according to the procedure defined by law, at any time.
• Before registration, you need to check the name according to FIPS, this is a database of registered trademarks.
• Registration with the Rospatent Chamber is highly desirable.

Then the audience will make the choice themselves. Or even come up with an alternative name. 3 You should not name the company by your name or the name of a friend, girlfriend, relative, etc. What if something doesn't work out and you want to sell your business? Selling the Tsvetkova company is more difficult than selling the 100 Roses company. In addition, the names are usually not original. 4 If you want to give your company a name in a foreign language, be sure to find out what the name means.
There are often cases when business owners simply chose a “beautiful” foreign word, but in reality it meant something completely unrelated to their business or even unpleasant and absurd. 5 A good title is an original title. Only individuality will help differentiate a company in a competitive environment.
Story Market, CityStroy, ZhilStroy, StroyServis, Remake, Trowel, etc.).

• Assess the level of wealth of the target audience, try to attract exactly those clients you are targeting (Elite Stroy, Babylon, Noble Estate, Economy Stroy, Svoy Dom, Stroy Leader).
• Do not use your last name in the title, unless it is consistent with the type of activity (Masters, Installers).
• If you work with foreign colleagues, it makes sense to name the company simply with a beautiful and euphonious word, because they will not appreciate the semantic meaning of your name (Akira, Aurora).

How to name a transport company

• First of all, proceed from the profile of the organization - taxi (Three Sevens, Perevozkin), cargo transportation (Avtotransservice) or passenger transportation (Favorite).
• For a taxi service, the main thing is a memorable name.

After deciding to open your own business, choosing a name for it can be called the most crucial moment.

Your success largely depends on how appropriate, vivid and memorable it is, and how accurately it reflects the essence of your activity.

Types of organization names

Professionally develops names and logos of companies and naming organizations. The namer’s task is not to “come up with” a name, but to create it by analyzing the market in which the company intends to operate.

The relationship between name and market is reflected in the following classification:

• Subject indicative names
• Subject functional
• Associative rational
• Associative emotional

Subject indicative names- these are names based on the name of the founder, location or other precise characteristics (Bank of Moscow, Ford).

TO subject functional include, for example, Sberbank, Xerox. This group of names is determined by their function.

The third group is Yandex, Lexus, Master Bank. It is important to note here that the name does not speak about itself directly, but through associations. Nevertheless, " states rationally» about its advantages.

And the last group - names, practically nothing not carrying information about the brand, nevertheless bright and recognizable. Apple, Pobeda, Avangard, Infinity.

A few “no!”

• Use long titles consisting of three or more words.

Polysyllabic names are difficult to remember and pronounce and are less attractive to customers. Translating such names into a foreign language is also difficult.

• Ignore the original meaning of words

It happens that the name seems sonorous and beautiful, and no one knows the meaning of the word. This is how offices like “Styx” (River of the Dead in Greek mythology) and the airline “Icarus” (again, Greek mythology, a man who flew on wings and burned them in the sun) appear.

• Until recently, the law restricted non-unique names, but today this ban has been lifted

Legal requirements for choosing company names

According to the legislation of the Russian Federation

• The company name must be in Russian(usually in the form of “IP Ivanov”, “Association LLC”).
• Brand name is acceptable write in any language.
• State names are not allowed when choosing a name for your enterprise (“Kitai-Stroy” will not be registered).
• Use of names of any government agencies and organizations is prohibited.
• Registration of names is prohibited of an immoral nature.
• If you decide to change your business name, this can be done, according to the procedure defined by law, at any time.
• Before registering, you must check the name according to FIPS, this is a database of registered trademarks.
• Registration with the Rospatent Chamber is highly desirable. In this case, you can be sure that no one will be able to challenge your name in court.

When choosing a name, consider the following points:

• How short is your title?, succinctly describes the scope of your activity.
• If the title is non-functional, then whether it evokes associations with your activities.
• Is your name easy to remember?
• What target audience is your work intended for?, if it is connected with foreign contacts, will it be easy to pronounce it in the partners' language.
• Is the name original?
• Brevity is the soul of wit. Don't overload your title with information.

Choosing a name for a construction company - 5 steps to success

• Determine whether you want to reflect your field of activity in the name(options: Storey Market, CityStroy, ZhilStroy, StroyServis, Remake, Trowel, etc.).
• Assess the wealth level of your target audience, try to attract exactly those clients you are targeting (Elite Stroy, Babylon, Noble Estate, Economy Stroy, Svoy Dom, Stroy Leader).
• Do not use your last name in the title, unless it is consistent with the type of activity (Masters, Installers).
• If you work with foreign colleagues, it makes sense to call the company simply a beautiful and euphonious word, because they will not appreciate the semantic load of your name (Akira, Aurora).

How to name a transport company

• First of all, proceed from the organization’s profile- taxi (Three Sevens, Perevozkin), cargo transportation (Avtotransservice) or passenger transportation (Favorite).
• For a taxi service, the main thing is a memorable name. You can approach it with humor (Donkey, Eh, I'll give you a ride) or designate the contingent of passengers (Elite).
• For the name of the company engaged in cargo delivery, it is important to emphasize reliability, guarantee of cargo delivery safe and sound. In addition, the name with the prefix “Trans” (Trans Aero, Auto Trans Service) becomes obvious.
• If the company is engaged in delivering passengers over long distances, then it makes sense to indicate belonging to the region (Zabaikalsky Forsazh, Krasnodar Auto).

Choosing a name for a trading organization

• When choosing a name, think about, how and where the company will operate(retail, wholesale, what products will be sold). Possible options are Potrebtorg, KomplektOpt, Snabkomplektatsiya, Kom-Trading.
• It is in this area that it is important not to overdo it with originality. so that service providers and consumers know what to expect from your firm and whether they should contact you. Sweet-sounding, beautiful, and meaningless names are usually not popular in the trade.
• Most often found in the names of trading companies“Torg”, “Wholesale”, “Trading”, “Commerce”, “Market”, “Sales”.

Travel companies - how to choose an original name

It is especially difficult to stand out in the tourism services market. In this industry, it is very important to choose a name that is euphonious, attractive and speaks to the profile of your company.

Most often, polysyllabic names of travel companies use Travel, Tourist, Tour, etc.

• First of all, start from the profile– excursions, relaxing on the beach, extreme trips to exotic countries, luxury holidays (Traveller, Sunny Beach, Extreme Tourist, Elite Tour)
• Be sure to consider making the name easy to pronounce in foreign languages, because this is especially important in the tourism sector (Aurora Travel, Cruise Tour, Nomad)
• Try to ensure that the priority travel destination is associated with the name of the company(Columbus Tourist, French Tour)

An example of a successful name, and where to get inspiration?

Taxi “90” operates successfully in one of the cities of Russia. Their slogan is that our number is easy to remember - 90-90-90. It’s difficult for competitors; in fact, this number and the name are very well remembered.

In the regions, names that reflect the national flavor and appeal to the primordial culture of the area have recently become very popular.

If you are going to open a cafe or restaurant, you might consider ensuring that the cuisine and culinary traditions are reflected in its name (for Russian national cuisine, for example, Zhili-Byli).

How to find your own, interesting and memorable version of the name, where do the necessary ideas come from?

It turns out that there is such a direction in marketing - benchmarkmarketing, comparison of products, services, names of experience of those companies that are successful in your chosen field of work.

After analyzing several dozen names, you can identify what helps them succeed, what attracts customers.

It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

1. You should not give a direct description of the product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In the future, the trade name may become an unbranded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
2. A successful name may not reflect the characteristics of the product at all. This makes it unique for a long time (Apple).
3. The name must take into account the time factor and remain unique for a long period. Poor examples include Radiola, which means “heat” in Latin, but is actually a non-heating household appliance. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
4. The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

• syllables or letters from the names (surnames) of the founders;
• surname + prefix К°, off;
• displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use the paid services of naming agencies, who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

• The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
• The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
• It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
• If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated “doesn’t drive.”

1. Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
2. Use words that are complex or have a negative meaning.
3. Use templates and hackneyed phrases.
4. The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, and contrary to the principles of morality and humanity.

The use of the words “Russian Federation”, “Russia” and derivative words requires special permission and an additional state fee (10-50 thousand rubles) is paid.

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively impact profits and may lead to lawsuits for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages ​​of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon" - a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also companies on the Russian market named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History has known successful variants of a name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company’s product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese, sonny is a loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have a beautiful name that makes it stand out from its competitors. You can use English words:

• artway - art + road;
• arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique LLC name, you can work in the following directions:

• connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
• associations with speed, transportation, road (Trajectory, Fast transportation);
• resort to metaphors or play on words (Avis - bird);
• use derivative words from “express”, “trans”, “speed”;
• apply abbreviations (BNK - Fast, Reliable, Qualitative);
• neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which interferes with quick memorization (“Right”).

The owner often combines their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

• use no more than 3 words;
• the search should begin with Russian words, then Latin;
• neologisms must be deciphered in the company slogan to indicate the scope of activity;
• an abbreviation of a name consisting of several words should be euphonious;
• avoid legal terms - banal and hackneyed;
• do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values ​​of its employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

• use georeference: Eden;
• play with foreign words: glass (glass) - Sunglass;
• furniture base: Mebelink, MebelStyle;
• highlighting the scope of activity: Soft lines, Interior;
• emphasis on positive associations: Formula of Comfort, Residence;
• add prefixes or symbols: Prima-M, Glebov and Co;
• play with the words: Furniture, Mebelius;
• foreign base: MebelStyle;
• use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations (Accounting Reporting Tax Returns - BOND), parts of the names of the owners in a euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For a clear example, let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

• UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. The names are suitable for innovative developments and new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
• TWO is suitable for organizations whose purpose is to care for people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscape design, gardening), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
• TROIKA improves the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of acting studios, advertising agencies, and design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
• FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
• FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will promote the active development of tourism organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
• SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed for beauty salons, clothing salons, cosmetologists, and medical centers. Venus will help in development. Six reflects the ideal of human perfection.

• SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
• EIGHT is the patron of large financial companies with large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining extreme materialism and infinity.
• NINE will help charitable organizations and private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, you can consider several examples of successful companies:

• Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
• Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
• Russian Sea - 3;
• Euroset - 1;
• Megafon - 6;
• Tape - 1;
• Gazprom - 8;
• Yandex - 9;
• Pharma - 2;
• Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business cannot function fully without a beautiful name. Determining it is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

The name of a company is an important component of its success and image. The need to choose it appears along with the formation of a new business. Anyone who wants to create their own business faces the question: ? But even after solving it, many important tasks remain. One of them is choosing a beautiful LLC name that will bring it success and prosperity. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a successful name for a company (construction, legal, furniture or any other), the owner will create an intangible asset, which over time will begin to work for its creator and generate income for him.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service mark that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass consciousness. This term can denote a name, sign, design, product, service to identify them from competitors' offerings. It has a unique name and its own symbol.

Enormous amounts of money are spent on creating, improving and distributing brands, and the rights to use them become a source of large financial income, because almost every business creator is confident that a catchy logo and a successful name are one of the most reliable guarantees against failure in competition. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as a commercial offer based on a clearly positive image of the product, offering unique opportunities to satisfy consumer needs.

By coming up with a successful LLC name, it will be possible to save time at the stage of transforming a small business into a large one. But if it is planned, for example, without prospects for development throughout the country, then the requirements for the name can be slightly reduced and be guided by general rules. It will be useful to organize a survey among potential clients and hear their opinion about the names in the owner's list of proposals.

Advice: A brand is not a product. The name should not describe its essence or characteristics, but only reveal and show its differences from similar offerings from competitors.

The company needs to be named in a way that represents its value and creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as constant efforts are made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name must have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the product situation at the time of creation. What are the principles for choosing the right brand? Let's look at them in more detail:

1. It is necessary that it does not directly describe a product or service, because such a name should distinguish, and not describe them (the latter function can be successfully performed by advertising and marketing; there is no need to duplicate this information in the name). In addition, a descriptive name limits the possibilities of its promotion, especially if competitors begin to copy the product. Over time, this will lead to the transformation of the true trade name into an unbranded product (as was the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for treating, for example, ulcers are already produced under different brands protected by a patent: Zantac, Tagamet.
2. A successful company name may not be related to the characteristics of the product (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
3. When choosing a name, it is important to consider the time factor. The name should remain relevant over time. List of examples of unsuccessful names: Radiola (from Latin the root of the word translates as “heat”, and the product sold is associated with household appliances that do not rely on heating), EuropAssitance (indicates a close connection with a certain region and interferes with distribution throughout the world), Sport 2000 (linked to the year creates the impression of an old-fashioned product), Silhouette (translated as “silhouette”, the idea of ​​​​drinking yogurt for health benefits, rather than weight loss, is now being promoted). This rule is especially relevant when choosing a name for LLCs selling equipment related products.
4. The name should not interfere with development in an international format. For example, Nike cannot be registered in some Arab countries; consumers sometimes confuse the products of the American company CGE with the offerings of its competitor, GE (General Electric).

Nowadays, individual approaches to creating a brand name are especially popular: syllables from surnames, names of founders, combining the creator’s surname with the prefix K°, off, displaying the subject of the product in the name without direct mention - let’s compare drops for nasal rinsing based on sea water Dolphin and many others names that emphasized the aqua root, the theme of the sea and merged together - Aquamaris, Aqualor, Morenasal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free “generators” of proposals, which provide a whole list of proposals. Another way out is to contact special agencies (they deal with naming, that is, they select good names), which will help name the company correctly and beautifully, and offer creative ideas.

How to choose a name for a company that brings good luck?

When choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction and emotions. It’s worth coming up with ones that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a short consumer survey.

When choosing a successful name for an LLC, first of all you need to focus on the general principles of choice:

1. The company names in the proposed list should not evoke unpleasant, ambiguous, confusing associations (Vityaz flower shop, Elena the Beautiful cafe).
2. It does not necessarily contain information about the type of service or product. But it is imperative that the name be easy to pronounce and evoke positive emotions in the consumer.
3. It is better to name the company so that it does not feel tied to a geographical point. This will allow you to expand development prospects at any time without renaming.
4. If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation “does not go”; subsequently the name of the model sold in this region was renamed).

What not to do:

• call the enterprise (construction, furniture, legal) by name, surname. Problems with a possible sale may arise, personal negative associations of clients may form;
• come up with a name that is complex or contains a negative meaning;
• The name of the LLC should not be formulaic, based on hackneyed phrases;
• in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of a company cannot contain even abbreviated names of states, official names of Russian federal government bodies, local governments, public associations, or contradict public interests, principles of morality, and humanity.

Unlike the brand name, the name of a company that does not pretend to develop on a very large scale can reflect the type of activity (for example, “Breeze” is a company engaged in the production and repair of air conditioners). But here it is important to feel the line. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservice). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: the name of the organization can include the words Russian Federation, Russia and derivatives from them, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and differ from the names of competing companies. You can play on an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create an original LLC name, you can focus on the following list of directions:

• connecting parts of names and prefixes auto, trans - RusAl, AlRosa;
• play with associations with the road, speed – Traektoria, Smart transportation;
• use a metaphor (use in a figurative sense based on comparison, similarity) or play on a word, for example, Avis, that is, bird;
• come up with derivatives of “transport, express, speed”;
• use an abbreviation, for example, MTL (Management Transportation Logistics);
• come up with a new word (neologism).

In any case, you need to name a company (construction, legal, furniture, etc.) in such a way that the name is easy to pronounce, euphonious, not interpreted ambiguously, and also does not have floating stress and negative associations in sound and sense, and evokes pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form associations in the consumer’s mind with reliability, comfort, and be easy to understand. Examples: Cozy House, ReMake, Domostroy, StroyServis. It is necessary to avoid names that are similar to the names of competing companies and abbreviations. But the name of the LLC can display the profile of the work or service. Sample list: RegionStroy, StroyMaster, Reliable House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMigom, Stroy-ka, PoStroy), add a prefix (Derwold&Co). Recently, more and more company creators are opening their own businesses online, but the importance of a correct and beautiful name does not change. building materials are available through advertisements, including online, on special websites.

Law firm name - examples

The name of a law firm must instill trust, confidence in competence, and a sense of reliability. It is advisable that it is not long and is well remembered, for example, “Right”. Often owners decide to combine parts of surnames or names, including foreign ones. Here is a list for example: SayenkoKharenko, White&Case, Yukov, Khrenov and Partners, Spencer and Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

• the name of the LLC should be sonorous, easy to understand and pronounce;
• It is advisable that the name of the law firm does not contain more than 3 words;
• for work in your homeland, it is best to come up with a name in Russian, or in Latin, and only after that should you consider options in English;
• when using neologisms (new words), it is advisable to include a decoding, for example, in the company’s slogan, in order to form positive associations and outline the scope of the company’s activities;
• if the name consists of several words, their abbreviation must be harmonious;
• It’s better not to use legal terms, they sound banal and almost all hackneyed;
• If you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of the professionalism and personal values ​​of its owner and employees. It is also worth paying attention to the graphic design of the logo and color scheme.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on certain aspects: style, luxury, leadership, comfort, all of them should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can play with the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStyle or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Formula of Comfort, Triumph, Residence, Soft Line, Formula of Furniture. Another way out: add the prefix K°, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play on the word a little: MebelYa, MyagkiyZnak, Mebelius, Mebelion or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or name (Furniture from Petrov).

Accounting firm names - examples

The name of such a company must be perceived positively, inspire confidence and indicate the reputability of the company. You cannot play on humorous names (for example, BUKA - BukhAccountingConsultingAudit). The company must be named so that the name indicates the type of activity and creates a positive image (ExpertPlus, Garant, AuditService, Your Accountant, Azhur, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can play with English words and prefixes, for example, Account, TaxOff.

Recently, abbreviations are often used - BOND (Accounting Reports and Tax Returns), connecting parts of the surname or names of the owners, of course, if the name turns out to be euphonious. By creating your own business, you can do it without any problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then you will receive a letter in the mail with the date when you can pick up the certificate from the tax office.

FAQ

Let's look at the most common questions from users.

Is it possible to name a store after a cartoon (for example, Barboskins)?

A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but you can actually do it yourself, of course, having studied the theory and some practical aspects. The choice of name must be approached responsibly, because if you make a mistake, it will negatively affect the image of the organization and the volume of profits.

Many retail outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether it is subject to copyright (according to Article 1259 of the Civil Code of the Russian Federation). It is worth considering that such objects also include adaptations of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, copyright does not extend to ideas, concepts and implementation principles.

Important: if an entrepreneur decides to name a store after a cartoon or a character, it will be illegal, even if the copyright is not registered. But if the owner uses the cartoon plot and creates his own character based on it, there should be no complaints against him. But you cannot use the name of a character or cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of a store.

Where can I read about copyrights? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information and practical advice are posted on legal forums and websites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the business name. The procedure and practical nuances are described in Art. 1474 Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name; in documents he is listed as an “individual entrepreneur”. But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to an already registered one, confusingly similar to it, if entrepreneurs work in the same field.

To avoid unpleasant situations and losses, it is worth checking at the initial stage whether the name is available in the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, and agree on the granting of rights to use the name of the cartoon character with its author. If this is not done and you rush to start activities without preliminary agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in the name, but also compensation and compensation for losses incurred.

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It won’t even be able to fully function without a beautiful name. Choosing one is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be euphonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special websites that will show an approximate list of proposals.

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