People are constantly in need of new clothes, so making and repairing clothes can be a very profitable idea. But, as in any other business, this has its own subtleties and secrets. Let's try to figure them out.

Features of the sewing business

When opening a clothing tailoring and repair shop, you should not expect quick profits. At first, the income will be spent on purchasing the necessary equipment, because it is quite expensive to purchase everything at once. Costs also depend on whether you rent or purchase premises.

One way or another, the investment must be quite serious. The average business plan for a small business sewing studio assumes that the establishment will pay for itself in a year. If you only plan to do renovations, it will be much cheaper to start a business. In this case, the room may be smaller, and only a couple of sewing machines will be required.

Opening a studio is a little more difficult, because it requires more employees and special devices. In general, you can expect a stable income from a sewing workshop of any format, even if its level is not very high.

Format selection

Before starting work, it is worth deciding how broad the profile of the establishment will be. At the initial stage, you can deal exclusively with repairs, but in the long term this is not very profitable. Therefore, you should immediately decide whether your enterprise will be narrow-profile or whether you plan to cover a wide range of services. In the first case, you will need to try to achieve maximum quality in a specific area, for example, in sewing wedding dresses.

The second will require more specialized equipment and personnel. The optimal solution would be a combination of several types of services, for example, clothing repair, sewing accessories and outerwear. An experienced seamstress in an atelier must be a universal specialist in order to work on any order, if necessary.

Paper questions

Once the atelier format has been chosen, it is worth getting down to paperwork. You need to start by determining the organizational and legal form, and then purchase or rent premises, where you can officially register. It is important to decide in advance whether you plan to open an individual entrepreneur or LLC.

For a clothing tailoring and repair shop, the first option is more appropriate, as it will be easier to conduct tax reporting and accounting calculations. When choosing a direction of activity, indicate a mixed direction, indicating such items as the provision of personal services to the population, the production of textile clothing, the repair of household products and personal items. You also need to register with the pension fund and obtain a work permit from the fire department.

Selecting a location

One of the important initial stages is the selection of premises. For the first time, it is best to rent a suitable territory, and in the future it will be possible to purchase it. It is best to choose a place where there is a constant flow of people. For example, you can rent an outlet in a shopping center.

Another good option would be a clothing tailoring and repair shop in a residential area or a workshop near a specialized fabric store. It’s also good when there are household services nearby, for example, for making keys. This increases the likelihood that the client will stop by on his way there and to you. To begin with, a room of up to twenty square meters will be enough. Try to find a place with an optimal ratio of the number of visitors and the amount of rent.

Purchase of equipment

The range of special tools and machines for sewing is simply huge. It doesn’t make much sense to buy everything at once; it’s better to buy only the essentials. To get started, you will need a professional model sewing machine that performs various operations, an overlocker that can be used to process edges and seams, a hemming machine that is needed to process the bottoms of skirts and trousers, a good steam iron for the atelier and an ironing board, and a cutting table.

In addition, you need accessories such as special scissors and rippers, needles, rulers, threads, measuring tapes and thimbles. A fitting room for the atelier will also be required. When choosing equipment, try to purchase new and reliable models. After purchasing used devices, you will have to spend money on debugging and repairing them.

Furniture and interior details

In addition to sewing equipment, before opening a clothing repair shop, you need to purchase furnishings for it.
A cozy atmosphere is not complete without good lighting and places for waiting clients; the administrator will also need a workplace.

Pay attention to the quality of lamps and ceiling lights - it is unpleasant and difficult to work in dim light. Furniture for a sewing studio should be as comfortable as possible, this applies to tables for seamstresses and sofas for visitors. The fitting room should have mannequins and hangers on which clothes will be displayed.

Among other things, you will need a certain number of fire extinguishers. You need to find out how many of them are needed from the fire safety service. Before starting work, you will also need special forms for receipts or a cash register that will print receipts. It is illegal to receive money for your services without documentary evidence of their provision; such activity is punishable by fines.

Recruitment

Even a carefully thought-out business plan for a sewing studio for a small business can be useless if you approach the selection of personnel incorrectly.

The success of an enterprise largely depends on the level of the craftsmen who work in it, so experience and skill level play a huge role. Pay attention to recommendations from your previous job.

Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.

Today, the clothing business has great prospects for development in our country. Since the modern generation strives not only to look stylish and fashionable, but also original, to stand out from the crowd.

Therefore, sewing clothes in an atelier is an indicator of prestige and excellent taste. In addition, such an enterprise can be engaged in tailoring clothes for people with non-standard figures, carnival and ballroom costumes, minor and major clothing repairs, etc.

In order for your sewing studio to bring you complete satisfaction, both moral and material, it is important to think through every detail before opening it.

To do this, you need to draw up a business plan for opening an atelier. It will include a calculation of the required capital investments and current costs of running a business, as well as the expected income and payback period of the enterprise.

The main investment that will be needed to open a sewing studio is the cost of renting premises. It should be located in a crowded place, preferably in the city center or near a shopping center.

The area of ​​such a room may not be too large to begin with, approximately 20-25 square meters. m. Total, if we assume that a square meter of such area will cost 10 dollars per month, then for a year the rent will cost 10x25x12 = 3000 dollars.

For a small studio you will need:

• overlock;
• a couple of sewing machines;
• cutting table;
• mannequins;
• mirrors;
• furniture for administrator and clients;
• irons;
• ironing board;
• and other.

Various consumables are also required for work:

• Threads;
• Centimeter;
• Needles;
• Pins;
• Lightning;
• Buttons;
• etc.

This will take about 3-3.5 thousand dollars more out of the investor’s pocket.

Another expense item is employee salaries.

For the successful functioning of a sewing studio, we need two seamstresses and one cutter, who can be found through an advertisement in a newspaper, in a recruitment agency, or based on the recommendations of our friends.

It will cost another $16,800 a year to pay them. This takes into account that you will manage this studio yourself.

In addition, the business plan for a tailoring studio must take into account the current costs of utility bills, equipment repairs and advertising, which plays an important role in attracting the bulk of future customers.

Good to know!

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Thus, in order to open a tailoring studio, you need to have $25,000. The main profit from operating such an enterprise will consist of customers paying for repairs to their clothes, approximately 6-8 dollars per repair.

This is without paying for custom tailoring services, the cost of which depends on the complexity of the work, the material of the product, etc. If we assume that there will be 7-10 such clients per day, then the total monthly income with a 6-day work schedule will be $480 x 4 (weeks) = $1920.

And per year this amount will be $23,040. From here, we can conclude that with minimal calculations, this type of business will pay for itself in about a year and a half.

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• Production plan
• Financial plan
• Workshop monthly expenses
• • • • Similar business ideas:

Sample business plan for a clothing tailoring and repair shop. How to open and promote an atelier with minimal investment.

According to some data, household services are growing by 10% annually. Of these, the share of services related to sewing and knitting knitwear accounts for about 8% of the total volume of household services. Of course, tailoring and repairing clothes will always be in demand, although this market can be considered crowded. Today, the services of a sewing studio are often used by people who have high demands on clothing and who are willing to pay extra if only the trousers or skirt fit their figure as best as possible. If you decide to try your luck at tailoring and clothing repair services, then you need to be prepared for serious competition for the client. This is especially true for large cities. In provincial towns The situation for opening a studio is more or less favorable. But the demand, as well as the average bill, is much lower there. The profitability of the studio, according to various estimates, is 10 - 30%.

Price list of atelier services for tailoring and repairing clothes

How do sewing and repair shops make money? Here is just an incomplete list of what such an organization can offer clients:

• Replacement of zippers - from 300 to 800 rubles. depending on the product. For leather products, replacing a zipper can cost more than RUR 1,000.
• Darning, stripes - 250 - 350 rub.
• Liquid leather, repair of breaks in leather products - from 300 rub.
• Repair of sleeves (shorten, lengthen, change width, etc.) - from 250 rub.
• Shorten/lengthen the bottom of outerwear - from 500 rub. depending on the product.
• Adjustment to the figure of outerwear (cutting collars, sewing up the sides of the seam, correction of the hem, etc.) - from 400 RUR.
• Repair and production of pockets - from 150 rubles.
• Steaming - from 100 rub.
• Minor repairs (making belt loops, sewing shoulder pads, making loops, etc.) - from 30 rubles.

The most expensive services on which you can earn decent money are the repair of fur products. Fur coats made from rare breeds of animals, as you know, are not cheap and repairs are also expensive. For example, a regular sewing of a sleeve with a cuff will cost the client at least 2,500 rubles, and in some cases even 5,000 rubles. True, the repair of fur products is somewhat seasonal (customers come mainly in autumn and winter). As a rule, serious ateliers offer a 30% discount on children's clothing from the price list. This allows you to significantly increase the authority of the organization (after all, children's clothing is not so big and it is easier to work with).

Production plan

What is the advantage of a studio as a business - it does not require large areas. The main thing is that the room successfully accommodates three components:

1. Seamstress's workplace
2. Fitting area (closed booth)
3. Order receiving table (and sales area)

Therefore, the best option would be to select a room with an area of ​​25 - 35 square meters. m., no more. There is no point in overpaying for extra square meters. Also, you should not rent places in shopping centers. This is too expensive. For repair and tailoring services, people will go to ordinary, even semi-basement premises. Excessive luxury in design, as well as the permeability of the object, do not play a decisive role. Although location in close proximity to a large shopping center or clothing market will be a big advantage. Since people who have bought clothes and need additional services will certainly be directed to you. The maximum rent that a beginning studio can afford is 500 rubles. per sq. m. (2018).

What equipment should you choose for your studio?

The next important point in the business plan is the choice of equipment. Here you also need a balanced approach so as not to overpay for unnecessary and not entirely necessary devices. According to statistics, studios do not use their equipment 100%, so there is no point in buying expensive equipment from well-known brands. Especially when investments to start a business are sharply limited. According to the preliminary business plan, you will need:

1. Direct-flow lockstitch machine (for example, JACK JK 8720H). You will also need to purchase additional accessories in the form of fabric needles, shuttles, bobbins, oil, etc.
2. Overlock 4-thread. It is advisable to take a high-speed overlock machine with a productivity of 6000 sti/min.
3. Blind stitch hemming machine
4. Double feed straight stitch machine. Such a device will be required to work with heavy products such as sheepskin coats, jeans, and leather goods.
5. Buttonhole machine
6. Button machine
7. Fur furrier machine
8. Ironing equipment - steam generator and ironing board.
9. Desk and chairs
10. Fitting room equipment (mirror, chair, screen)
11. Auxiliary equipment, as well as accessories (scissors, buttons, threads, rulers, etc.)

If you try and, if possible, take some devices in used. y., then you can keep within 300 - 400 thousand rubles.

Which OKVED code to indicate when registering a business?

Main code: OKVED code 52.74, which covers the repair of household products and personal items. Some additional codes that also need to be specified if the studio will produce these types of clothing or accessories: Manufacturing:

• finished textile products, except clothing - 17.40;
• knitwear: vests, jumpers, jackets, cardigans and the like - 17.72;
• outerwear - 18.22;
• other clothing and accessories - 18.24
• headwear - 18.24.4.

And also 51.42.5 - wholesale trade in clothing accessories and hats.

What documents are needed to open

Since for this type of business it is best to register an individual entrepreneurship, you will need a passport, an application for state registration, a receipt for payment of state duty, as well as a copy of the TIN certificate.

Recruitment of personnel to work in an atelier (sewing workshop)

Staff. Here the situation can develop differently. If you initially plan to open a small studio that will serve a particular area of ​​the city, then the staff will be minimal. In most cases, it is enough to hire a clothing repairman and an atelier administrator who will accept orders, purchase materials, etc. The master’s salary will consist of a small salary, plus a percentage of the completed order (approximately 30 - 40 thousand rubles per month). Administrators, as a rule, receive a full salary: 20 - 25 thousand rubles. per month. Be sure to read the article " How to hire an employee - step-by-step instructions" If a somewhat more “powerful” project is opened, then the workforce also includes tailoring cutters, general-purpose tailors, and seamstresses (also known as general-purpose craftsmen). The wage fund naturally increases to 150 - 200 thousand rubles. per month. Such a sewing studio vitally needs a constant flow of clients, which is extremely difficult to acquire from the first days. This requires an appropriate reserve fund and a willingness to bear large losses to promote the business. Therefore, the more correct way is to start small, and expand as necessary, purchase additional equipment and increase the staff.

Which taxation system to choose to open an atelier?

Now regarding business registration. This question can also confuse novice businessmen. Should I register an individual entrepreneur or just an LLC? How to prepare documents, which tax regime to choose? And so on and so forth. An inexperienced entrepreneur's head may spin. In fact, everything is extremely simple. If you are opening a business alone, then you don’t need anything other than an individual entrepreneur at the initial stage. Go to the tax office and within 5 days (that’s how long the tax office checks your registration documents) become an individual entrepreneur (read more in the article “ Individual entrepreneurship - procedure for registering individual entrepreneurs"), having spent only 800 rubles in state duty on “everything about everything.” If you decide to open in partnership with someone, then you can’t do without the status of an LLC, that is, a legal entity. It is not advisable to assign all responsibilities and risks to a specific person (which happens in the case of an individual entrepreneur). The classic “simplified tax regime”, that is, the simplified tax system, is perfect as a tax regime. At your discretion, you can choose two options: pay monthly 6% of revenue or 15% of the studio’s profit. Which option is better? Everything needs to be calculated. If the costs are high, then it is better to choose the option with 15% of the profit. The transition to the simplified tax system must be made immediately after registering an individual entrepreneur (the transition is carried out upon application). Otherwise, you will remain on the “classic”, with all the attendant costs.

Do I need permission to open?

The following developments and registrations will be required:

• Registration at the territorial branch of the Pension Fund;
• Work permit from Rospotrebnadzor;
• Gospozhnadzor permission to operate in this premises.

Technology of sewing or repairing clothing and accessories

Depending on the concept of the atelier, the further technological course of the enterprise will depend. If specialization is aimed at sewing uniforms or workwear, this requires long-term contracts, both with suppliers and for the sale of products. If the calculation of profit goes to the client with individual orders, here you need to focus on unique fittings, cut and materials for the manufacture of clothing or household textiles. The class of the studio workers is selected accordingly.

Financial plan

And so, let's calculate the estimated income and payback of a small studio opened in a residential area of ​​the city on an area of ​​25 square meters. m. The size of the city's population is 250,000 inhabitants, the average salary is 18,000 rubles. Initial data:

• Room area - 25 sq. m.
• Rent per month - 12,500 rub.
• Number of permanent employees - 3 people.
• Tax regime - simplified tax system, 6% of revenue

How much money do you need to open an atelier (sewing workshop)

• Deposit by renting premises for 2 months - 25,000 rub.
• Cosmetic repairs (wallpaper, lighting, ventilation) - 100,000 rub.
• Purchase of equipment and consumables (accessories) - 350,000 rubles.
• Advertising expenses - 30,000 rub.
• Business registration - 1,500 rub.
• Other expenses - 25,000 rub.
• Reserve fund - 150,000 rub.

Total - 681,500 rub.

Workshop monthly expenses

• Rent - 12,500 rub.
• Salary - 90,000 rub.
• Contributions to extra-budgetary funds - 30,000 rubles.
• Accounting (outsourcing) - 6,000 rub.
• Utility costs (electricity, water, heating) - 8,000 rub.
• Consumables - 10,000 rub.
• Advertising - 5,000 rub.
• Other expenses - 15,000 rubles.

Total - 176,500 rub.

How much can you earn by opening an atelier (sewing workshop)

• Average check - 700 rub.
• The average number of clients per day is 20 people.
• Revenue per day - 14,000 rubles.
• Working days in a month - 22
• Revenue per month - 308,000 rubles.

Calculation of net profit: Profit before tax will be: 308,000 (revenue) - 176,500 (expenses) = 131,500 rubles. The tax (USN, 6% of revenue) is 18,480 rubles. Hence the net profit will be: 131,500 - 18,480 = 113,020 rubles. We presented the calculations taking into account the fact that the studio has reached its designed capacity, in other words, it has become popular among clients. This may take, according to various estimates, from 6 to 12 months. Therefore, the return on investment in the business, taking into account the above calculations, will occur no earlier than in 11 - 17 months. If you want to get a “cosmic” percentage, invest your money in crypto coins. Proper investment can bring income in just a month. How to work with a crypto portfolio can be found in our training course. Watch and act.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

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Approximate data:

• Monthly income – 405,000 rubles.
• Net profit – 157,000 rubles.
• Initial costs – 310,300 rubles.
• Payback – from 2 months.

Note: This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a tailoring and clothing repair shop with calculations of expenses and income.

Description of service

This article will discuss the business plan of a small atelier engaged in sewing and repairing ready-made clothing according to the orders of its clients. The possibility of restoration of textile products is also assumed. Sales of finished products will be carried out through the studio itself, where professional employees will work.

We will consider the legal aspects of this business, existing risks and difficulties, calculate planned income and expenses, and draw conclusions about the level of profit and payback.

Market analysis

Before moving on to developing his own project, any competent businessman must analyze the market of the industry in which he plans to open his own business.

At the present time, the domestic light industry is in a serious and already quite protracted crisis.

If you look at the graph, you can immediately see that the dynamics are disappointing. Compared to 2005, they began to produce significantly less goods. And all this despite the fact that the demand for textile products is constantly increasing. In addition, clothes may not be a product that is bought every day, but everyone needs them.

Fashion has a huge influence on consumers. Today, many people hesitate between expensive goods from Italy and cheap ones from China. The first ones have high quality and exclusivity, which cannot be said about the second category. People with low incomes prefer comfortable and inexpensive clothes. They are ready to buy Belarusian knitwear and Turkish goods.

Handmade products can be classified as a separate category. These products are in particular demand among those Russian consumers who cannot afford Italian items, but want to dress stylishly, fashionably and are willing to pay for quality.

But not everything is so rosy. There are a number of reasons why pressure on small workshops is increasing. These include:

1. A large number of shopping centers with a huge selection of clothes (including high-quality European ones).
2. The departure of some Russians abroad to make clothing purchases. Today, many people dress in foreign stores and boutiques when traveling.
3. There is a significant number of Russian designers whose boutiques are located in big cities. And the number of fashion designers is constantly growing, increasing competition in the clothing segment.

To understand in which direction to act, a businessman must decide on the specifics of his studio, correlating it with potential buyers. The situation is as follows:

• Representatives with a high level of income prefer fur and leather products. They often buy handmade knitted goods from the studio.
• The middle class turns to private ateliers for dresses and suits for various celebrations (weddings, anniversaries). They buy fur coats and sheepskin coats here.
• Low-income citizens usually turn to the atelier to repair their existing clothes.
• Organizations come to such salons to order workwear, school uniforms, corporate clothing, and dance costumes.

Our atelier will be aimed mainly at the middle and low-income class. The main competitors will be:

1. large, medium and small clothing stores of famous brands (but not boutiques);
2. other studios;
3. wedding salons;
4. home-based dressmakers;
5. online clothing stores.

The main competitive advantages will be: exclusivity, high quality, tailoring. Price will not be the main tool of struggle, but it will be aimed at the middle class of consumers.

It is also very important to choose the right location for your studio. As a rule, such salons are opened on the first floors of buildings or in shopping centers. It is important to have high traffic, especially if you focus on clothing repair. You need to start selecting a room by studying the following questions:

1. Citizens with what income level live in this area of ​​the city?
2. What suitable premises are available in the area?
3. What is the level of competition in the place where you plan to open a studio?

Separately, I would like to dwell on online studios, which are becoming increasingly popular today. This industry is also very promising at the present time. The idea is to produce clothes with individual prints and attributes. But this is almost always not hand sewing.

Here are data from just a few companies. You can see that women's clothing brings the greatest return. Shoes came in second place, and sweatshirts came in third. These niches are actively developing today, attracting an increasing number of clients.

SWOT analysis

To assess your own capabilities, it is necessary to conduct a thorough SWOT analysis, which will help identify a number of factors that influence or may influence the work of the future studio. They are usually divided into external and internal circumstances. External factors include:

1. Possibilities:

• Attracting customers by offering very high quality and attractive clothing.
• Low level of competition among studios.
• Attracting new labor resources.
• Using a huge range of models to make the client's dreams come true.
• A large number of technological innovations, their constant use in work (we are talking not only about devices, but also about technologies).

1. Threats:

• Serious tax burden.
• The current economic situation in the country is unsatisfactory.
• Inflation, which understates the real amount of profit.
• Increase in prices for consumables, accessories, rent.
• Seasonality of the enterprise.

Internal factors include:

1. Strengths:

• Experienced and qualified staff.
• Opportunity to expand and increase production volume.
• Excellent quality of manufactured clothing, as a result, competitiveness.
• Flexible range.
• Use and continuous improvement of technologies used in work.
• Carrying out a full production cycle (sewing the finished product from scratch).

1. Weak sides:

• Lack of work experience as an entrepreneur.
• The need to purchase materials that may become in demand and purchased after a long period of time.
• Unknown in the city and on the goods market.

Opening an atelier is not as easy as it seems at first glance, because you will need good employees, comprehensive advertising, suitable premises, equipment and, of course, business acumen.

Opportunity Assessment

The first step is to decide on the premises. There are two possible options:

1. Opening in a shopping center. In this case, the main emphasis will be on the fit of things, because customers will buy clothes in local stores. In this case, you will have to work not only efficiently, but also quickly. A significant disadvantage will be the high cost of rent.
2. Place your studio on the ground floor of a multi-story building or a small pavilion with a high level of traffic. Here the rent will be much lower. The main areas of work will be repair and tailoring.

You can combine these two options by placing a receiving point in a shopping center, and production directly in a residential area. But this is suitable for larger entrepreneurs.

In addition, the room must be at least 7–10 m2 for comfortable work of employees. Subsequently, additional space can be removed.

We will consider the option when the studio is located in premises rented for a small price. This option is the most suitable for beginner businessmen.

After choosing a premises, it is important to hire qualified personnel. It is better if they are not only qualified, but also experienced specialists. The following workers will be required for the job:

• seamstresses (3 people);
• cleaning lady (1 person);
• administrator (1 person).

At first, the role of administrator can be performed by the entrepreneur himself.

The studio's operating hours will be as follows:

Total: 66 hours per week, 282 hours per month.

It is very important to take into account seasonal variations. As a rule, demand decreases noticeably in the winter season, unless, of course, the studio is engaged in sewing sheepskin coats, fur coats and other fur products. Ateliers that sew school uniforms and wedding dresses are especially susceptible to seasonality. It is advisable to provide a wide range of services so that the client comes to the salon at any time of the year.

If the studio becomes quite popular, you can create your own collections and put them up for sale without first receiving an order. You can also set up work on the production of various accessories and accessories for clothing or collaborate with specialists in this field. We are talking about different colors and bows.

Organizational and legal aspects

1. First you will have to go through the procedure of registering your own enterprise. In this case, you can choose or, but the latter will be easier to prepare documents and more profitable from a tax point of view. When registering, the entrepreneur must also indicate OKVED codes. In this case, the following may be useful:

• 93.5 – Providing other personal services to the public (this will act as the main code);
• 18.2 – Sewing clothes from textile materials and clothing accessories;
• 18.21 – Sewing workwear;
• 18.22 – Sewing outerwear;
• 18.24 – Sewing other clothes and accessories;
• 52.74 – repair of household products, as well as items for personal use, not included in other groups.

1. The following tax system can be chosen: UTII, or.
2. Conclusions from Rospotrebnadzor and SES will be required.
3. If it is an atelier (not necessary for UTII payers), then it must be registered before starting activities with the tax service.
4. All documents must be formalized, including:

• lease contract;
• agreement for the removal of solid household waste and fluorescent lamps;
• agreement on carrying out activities of a sanitary and epidemiological nature.

1. The studio should also have internal documentation, including logs of disinfectants and emerging waste and garbage.
2. Having a production control program (PCP) will reduce the number of inspections carried out by supervisory authorities.
3. Employees must have health certificates. They must undergo a medical examination on time.

Marketing plan

Quite unique approaches to advertising when opening a studio. Many of the usual tools will be ineffective and unlikely to be worth the cost. The following methods can be considered the most suitable:

1. Advertising in glossy magazines. Here it is important to look for more popular local publications with an emphasis on beauty, clothing, and fashion.
2. Advertising in newspapers. But there is no need to be zealous here, since the ad will not bring a huge number of responses.
3. Conducting your own PR events and participating in others. These could be, for example, fashion shows, buffets for a certain circle of people.
4. If one of the atelier’s specializations is sewing wedding dresses, then information about its services should be placed in the appropriate catalogs.
5. Various forms of direct marketing.
6. Placing advertisements in various institutions (offers to sew school uniforms at a discount for a large number of people, for example).
7. Internet advertising. This could be communication on local thematic forums, sending messages to local residents.
8. Souvenir products can also attract potential customers. It should be something unusual and interesting.

You need to immediately understand that the largest number of clients will come based on the recommendations of people who have already received high-quality service. Someone will come to the studio as an acquaintance. And the smallest part will go after seeing an advertisement somewhere. Therefore, it is not worth spending a huge amount of money on this.

We must not forget about word of mouth. This will be a powerful engine of development. Recommendations from satisfied customers are the most powerful and effective advertising. Therefore, it is necessary to pay attention to the quality of services provided and maintenance. This will increase the number of visitors who come to the studio based on the recommendations of their friends.

Calculation of projected income

Averages are presented here. Much will depend on prices in the city. When calculating, you can separate two areas of the atelier - tailoring and clothing repair. Then the first one will have smaller volumes, but a high check, and the second one will have the opposite.

Production plan

Here we will dwell in detail on the necessary equipment. Naturally, after searching for premises, you will have to make some minor repairs.

To work as seamstresses you will need the following equipment:

• sewing machines (3 pieces);
• overlock (2 pieces);
• iron (1 piece);
• ironing board (1 piece).

In addition, you will need consumables in the form of scissors, patterns, needles and other things.

Furniture you will need:

• chairs (5 pieces);
• chairs (2 pieces);
• tables (4 pieces);
• fitting room (1 piece);
• lamps (4 pieces);
• mannequin (1–2 pieces);
• mirrors

To operate as an administrator, you will need office equipment, namely:

• telephone;
• computer;

Some equipment can be purchased used to save money at first.

Organizational plan

Financial plan

• Profitability: 157,000/405,000 = 38.77%. This is a very high figure.
• Payback: 310,300/157,000 = 1.97. Consequently, a businessman will be able to return his investment after 2 months of fruitful work.

Risks

Any studio owner sooner or later faces the following obstacles:

1. Working with non-standard figures. For people, there is basically no need to go to the studio with the usual parameters; they can pick up things for themselves in the store. Here you need to understand that clients with tall stature, large volumes and other features will come to the studio.
2. Lack of a large number of professionals who can sew quickly and efficiently. You need to immediately understand that you will have to look among people who are already adults, with Soviet training. The new fashion school in Russia is seriously inferior to its predecessors. Experienced craftsmen are even more difficult to find.
3. Understatement. Sometimes clients suddenly stop coming to the studio. It is very difficult to determine what the reasons were. It is necessary to monitor the dynamics of the number of regular customers. Even the nicest thing, if a button comes off at the most inopportune moment, can cause you to refuse the services of the atelier.
4. Lack of demand for a number of formats. Today this applies more to elite studios. Salons that cater to middle-income people are more variable. They can quickly adapt and change their approach to work.
5. Seasonality of business. Low seasons in the clothing business are considered to be summer and January. There may be exceptions depending on the focus of the studio. At this time, it is very important to find an alternative - perhaps sewing leather and fur products, bed linen, curtains.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Despite the variety of products in stores, shoppers often find it difficult to choose the right clothes. The client may not be satisfied with the size, quality of tailoring or material, style and design. Most of the products offered today are not of very good quality, made from cheap mixed or synthetic fabrics. It is these clients who make up the target audience of the studio. In this article we will look at a business plan for a clothing repair and sewing studio.

An atelier for sewing clothes from natural fabrics is a good alternative to clothing stores. The final cost of clothing is comparable to store-bought clothing, since the cost of work in the studio does not exceed the trade markup.

Advantages and disadvantages of opening a studio

In the table below we will look at the advantages and disadvantages of opening a studio business. It can be noted that the main target audience is people who need clothes with an individual cut (this could be obese people or those who want to look more fashionable and elegant).

Let's give some statistics from Gomkomstat on clothing turnover. The leader is the Central Federal District (~50%) and, in particular, Moscow (~40%). Retail turnover of clothing in St. Petersburg amounted to ~3%.

Regions are leaders and outsiders in the purchase of clothing (data from Gomkomstat)

From the diagram we can conclude that it is most effective to open a studio in the Central Federal District in Moscow, since this is where the greatest demand for purchasing clothes is. The lowest profitability will come from the clothing business in the Far Eastern and North Caucasus districts.

How to open a studio from scratch: registering a business with the tax authorities

To register with the tax office, an individual entrepreneur or LLC is created. The table below analyzes the main advantages, as well as the necessary list of documents for each form of business. When registering under OKVED, select the main activity: 52.42 “Retail trade in clothing”, 52.42.1 – “Retail trade in men’s, women’s and children’s clothing”, 52.42.8 – “Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders and etc.)".

If you provide services to the public, you can use a SSR (strict reporting form) rather than a cash register.

OKVED codes for studio registration:

• 10.18 – production of leather clothing
• 18.2 – sewing accessories and textile clothing;
• 18.21 – production of workwear;
• 18.22 – making outerwear;
• 18.24 – sewing accessories and other clothes(for the main studio, choose this code) ;
• 52.41 – retail trade of textiles and haberdashery products
• 52.74 - repair of clothing and household products that are intended only for personal use and not included in other groups.

How to open a fashion studio (case from Masha Umanskaya)

In an interview, Masha Umanskaya will talk about the intricacies of running a fashion studio.

Studio business plan: project presentation

We choose large cities (as shown above, Moscow is better) with a large number of solvent clients interested in individual design and preferring high-quality fabrics. We focus primarily on a female audience.

We also repair textile products at the same time. The business plan includes the presence of a store of European high-quality goods. Price categories in the store range from everyday to evening.

To ensure a constant workload of equipment and personnel, you can make clothes that will be sold outside the studio (in our opinion, it is better to focus on individual tailoring, rather than sewing everything in a row).

Product samples are displayed on mannequins in the reception hall. Working hours: from 10 to 20 hours seven days a week, on Saturday and Sunday we work 1 hour less.

Selecting a room

We choose high-traffic areas for the studio, the first floors of residential buildings, shopping centers or consumer services complexes.

It is better to start with a small area of ​​the room - up to 50 m². As the business expands, we are moving to a larger premises, but located nearby, so as not to lose clients.

The atelier business plan provides for at least 3 types of premises:

1. Reception area with fitting booths containing samples of fittings and fabrics.
2. Cutting and sewing shop, where fabrics are ironed and processed before cutting.
3. Sanitary rooms - storage rooms for cleaning supplies, a toilet, a room for eating.

We provide lighting for the place where seamstresses work according to special standards, which are five times higher than the requirements for residential premises. Professional sewing equipment requires a voltage of 380 volts.

Other conditions for the room are minimal: good ventilation, light-colored walls that can withstand frequent wet cleaning, and the absence of surfaces that retain small sewing waste.

If the business is planned to expand and produce wholesale quantities of products, we will entrust some of the operations to seamstresses at home to save rent.

Initial costs

First, we purchase a minimum of sewing equipment, then we purchase additional equipment as needed. Equipment list:

• sewing machines, overlockers - 150,000 rubles;
• mannequins - 10,000 rubles;
• ironing equipment - 40,000 rubles;
• furniture for the reception and sewing room - 40,000 rubles;
• repairs - 200,000 rubles;
• accessories - 20,000 rubles;
• purchase of goods for sale - 100,000 rubles.

Total - 460,000 rubles.

To save money, you can buy used equipment, but you will have to pay a mechanic to check and install it.

Studio advertising

After the preparatory activities, we launch advertising, formatting it in the form of an announcement. We start the advertising campaign a few weeks before the opening.

• information on notice boards in the workshop area;
• advertisements on the Internet, print media, local television;
• distributing invitations to mailboxes;
• mutual advertising in stores that are partners.

First, we reach residents of the nearest neighborhood. We offer discounts on tailoring and repairs. We are gradually forming a circle of regular customers from other territories, using advertising in the media.

Vacancies

We are initially hiring two seamstresses, one cutter and two receptionists, who also perform the duties of sales assistants in the store. Requirements: work experience, recommendations from previous employers.

We contract out accounting services and cleaning work to third parties. For one-time orders, if necessary, we involve a designer.

We give sellers a fixed salary of 12,000 rubles (average for Russia), shop employees receive a constant minimum payment and 1/4 of the cost of completed orders.

Costs in the first year of operation

Consumables are included in the order price. Their costs will be about 20,000 rubles/month.

• Rent of premises, utilities - 70,000 rubles.
• Advertising - 10,000 rubles.
• Purchase of accessories and fabrics for the store - 40,000 rubles.
• Salary with deductions, including payments under contracts - 60,000 rubles.

Atelier profitability

• The cost of an average order is about 350 rubles. We predict 9 orders per day.
• The annual total revenue is planned to be about 1,100,000 rubles, after deducting salaries and deductions - 850,000 rubles.
• The average order for tailoring is 3,000 rubles, the amount for the year is 1,350,000 rubles.
• Sale of fabrics without sewing - up to 800,000 rubles per year. Total revenue - 2,600,000 rubles.
• Income from the sale of finished products - up to 200,000 rubles with subsequent increase.

As the number of orders increases, we attract additional employees and purchase equipment. Advertising costs are gradually decreasing. Taking into account taxes, the investment will pay off in 1-1.2 years.

Read similar articles on selling clothes for adults and children: and.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.5 out of 5)	Business attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
The atelier is a promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, since this is where there is a high demand for the purchase of new clothes. The payback period for the initial costs is ~1 year. It is important to have sewing experience, since only through high-quality work can repeat sales be ensured.