Every person has thought about creating their own business at least once in their life. Some people successfully implement their ideas, while others sit in a job they don’t like, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often?

In order for a business idea to pay off and become in demand, you need to choose the product sold or service provided that is purchased most often. Which ones are in greatest demand?

Technique

In modern times, it is difficult to imagine your life without the use of mobile phones, computers, washing machines, televisions and many other types of equipment. Any equipment sooner or later fails, you have to get a new one. Every day in Russia new families are created, apartments are purchased, the improvement of which requires equipment.

It seems that the option for business is simply ideal. This opinion is erroneous, since such a business has significant drawbacks. Firstly, purchasing equipment and renting premises will require a huge start-up capital; secondly, equipment is constantly being updated, new models are released, and the old ones that you have already purchased become useless to anyone.

Food

Opening a grocery store is considered the most profitable option. People have always bought and will continue to buy the food they need to live. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

Office

This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business with, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What products are in greatest demand in Russia? These are household chemicals that are purchased every day, because it is quite difficult to imagine your life without the use of soap, shampoos and cleaning products.

Sporting goods

Today it has become very fashionable not to have bad habits, to play sports and maintain a healthy lifestyle. In connection with this fashion, products intended for sports have become in demand. For a start-up business, it is not at all necessary to purchase expensive exercise equipment; first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

Flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers will be needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds its cost several times, which means that small losses in the form of wilted plants will pay for themselves in any case.

Funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand every day. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business is the enormous competition.

Once you have decided which products are in great demand, you need to calculate the costs and purchase goods for the business. There is no need to purchase a large quantity of goods at once; for the first time, you should limit yourself to a minimum quantity. If you haven’t found a category that suits you among the above list, let’s look at which product is in great demand on the market in addition to the main ones.

The Russian Federation is one of the most favorable markets for the sale of a wide variety of products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, popularity is not always the only thing that plays a role. The success and profitability of the project is influenced by competition and other factors. In the age of high technology, you can purchase anything without leaving your computer screen. The following describes the top best-selling products in Russia, which are not only popular with consumers, but are also an excellent opportunity to make a good profit.

Responsible choice

It was thanks to demand and fashion trends that the best-selling products in Russia appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often this is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should concern a small area. With a huge assortment, it is quite difficult to track the popularity of a particular product. Every organization should have a top best-selling product, and the rest should only give a person choice and show variety. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.

If electronic space is chosen as the field for implementation, you can experiment. Nowadays, almost anything can be implemented on the Internet. However, no matter what method of business and distribution channel is chosen, it is still necessary not to make a mistake with the object. Properly chosen direction and area will reduce risks and ensure fifty percent success. The top 10 best-selling products in Russia will certainly come in handy in this case.

It is also important to understand how this or that will be purchased during a period of economic instability. Indeed, during the crisis, the ranking of the best-selling goods in Russia changed somewhat. For example, it now has more luxury products. This is due to the fact that wealthy segments of the population, worried about their condition and managing money wisely, preferred to save or invest their finances in things. These include precious metals, antiques and art. In this way, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia have been left by objects designed for the middle price segment. People who prefer them find themselves in enough distress that they begin to switch to something that is of lower quality. Such products also have a reduced cost. For this reason, you need to be quite careful about goods in this category, because in the event of a crisis they will immediately lose their demand.

We can conclude that since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then we need to focus on such a market. Each direction has its own advantages and disadvantages. For example, luxury goods simply cannot be afforded financially, and introduction into this market is quite difficult. Selling cheap products will, of course, quickly capture its audience and gain popularity. But at the same time, the disadvantage of running such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet platforms will pull the blanket. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothing, shoes and accessories

The top best-selling products in Russia 2016 are headed by this group. This is not surprising, since the protection of the skin and the desire to express oneself are almost in first place on the list of human needs. It doesn’t matter how the clothes are sold, in a store or online, there will always be a buyer for them. You can create an assortment for different price categories. Thanks to this maneuvering, you can always adapt to circumstances and find your target audience.

When selling products in this category via the Internet, you may encounter a number of difficulties, but they are offset by a number of advantages. Twelve percent of customers become buyers of clothing, shoes and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through an electronic resource is the decent design and content of the site. Photos should reflect the item as accurately as possible. This will help prevent unsatisfied reviews and issues with returns. For a client, buying things online is always a pig in a poke. It is never possible to predict what a product will be like in real life. For consumers, the Internet is a very convenient platform for searching. For example, in order to purchase your favorite item, you don’t have to go to a bunch of stores. You just need to enter the required phrase into the search engine. But this works mainly only for well-known brands.

In any case, clothing and footwear are the best-selling goods in Russia. Statistics show that twelve percent of customers purchase these products online. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.

Event tickets

The 10 best-selling products in Russia continue to be tickets. After all, if earlier this kind of business was carried out by resellers, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. You just need to make a couple of clicks with your computer mouse. In times of development of Internet technologies, even such a service as ticket sales is not a problem.

It is very difficult to penetrate this market. The reason for this is the high degree of competition. The problem also lies in finding potential partners. They should be the event organizers themselves. But a serious attitude and determination will help you overcome difficulties, because the efforts will pay off over time. It’s no wonder that the best-selling products in Russia include Internet tickets.

Cosmetics and perfumes

Continuing the topic of sales in the Internet space, we can talk about the popularity of cosmetics and perfumes. The boom in them especially grows on the eve of the holidays. Many people prefer purchasing this product, therefore, only because of its low cost. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, don’t forget about the huge savings in time and effort. The success of a business in this area very much depends on the quality of the product and the method of its promotion. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumes are what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, so the best-selling non-food products in Russia are medicines. This is evidenced only by the huge number of pharmacies that are located literally at every step. When purchasing this product from the pharmaceutical industry, a person relies on trust. And even despite all the harm that tablets, herbs and dietary supplements can cause to the health and functioning of the body, they are in demand and occupy their niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is lighting devices powered by diodes. This year, it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume several times less electricity, while its consumption is such that its service life is much longer than that of conventional lamps. And again, the unstable economic situation played a role, as people try to preserve their funds, trying to save even on small things. The business of selling LEDs is very profitable. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.

Printed publications

Although electronic technologies are now being introduced into all spheres of human activity, e-books have not been able to replace printed publications. A person’s desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the markup on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are among the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even on public transport. But searching for the necessary literature is a very labor-intensive task, so the Internet is very useful in this sense.

Appliances

The ranking of the best-selling products in Russia could not do without this category. She takes her leadership position completely justified. After all, a person cannot imagine his modern life without many goods. Some people prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid of making a mistake and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most Russian residents still prefer to purchase equipment in person. After all, in this case, a person can evaluate the quality of the purchased product at least visually, that is, decide on the model and make sure there are no defects. But this does not make the attractiveness of products in this area any less. The most popular are small household appliances, such as irons, blenders, juicers, and meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, and electric shavers. Its segment has its own equipment for cars - radios and navigators. Competition in this business is very strong, so it is difficult to break through with your household appliance project.

Furniture

The best-selling products in Russia are largely related to home improvement and the human environment. Therefore, furniture is popular among the population. Even if people do not buy it during the renovation process, they periodically update their home with such elements. If we talk about the Internet space, then the popularity of these products is somewhat lower. Rarely does anyone have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will constantly have to encounter and touch pieces of furniture, touching should evoke pleasant feelings.

The situation is different when people choose a model in person, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models from well-known companies are made by underground organizations. However, the fake may not be of very high quality. In any case, both those who want to save money and those who prefer trusted brands make up a huge segment of the furniture market.

Toys

This product is different because it is popular with people at different stages of the life cycle. They are relevant for both children and older people (although during this period their acquisition is decreasing). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - a wide assortment selection. The Internet is the place to buy something unusual.

A separate niche is occupied by handmade toys, which most often become not children's fun, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, a toy business will pay for itself. After all, it may imply the sale of goods, both cheap and rarer and more elite.

Power tools

This list, which characterizes the best-selling products in Russia, is completed by power tools. They are again continuing the home goods line. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among them there are those who prefer to save money, and those who want to have a high-quality tool in their arsenal. But since it is not possible for everyone to purchase original equipment from well-known brands, many online stores successfully take advantage of this by selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top most purchased goods in Russia have been completed, I would like to talk about one more group. But these are not goods manufactured using high-tech Chinese brands, but counterfeits produced by underground companies. Their popularity is due to their ridiculous price. An equally important point is that the Chinese successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately pays attention to it.

But although everyone knows the low quality of these products, this is not always the case. There are things that are done very successfully. This is due to the fact that some organizations locate their enterprises in China due to cheap labor. Local craftsmen adopt technologies and distribute them to others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. The majority of the population wants to purchase more and more profitably, while adhering to a harmonious price-quality ratio.

Many enterprising and ambitious people are struck by the thought that it’s time to stop working for “uncle” and start their own business. And so you are full of determination, but a number of questions immediately arise - where to start, and most importantly, what direction to choose that would be in demand and popular.

Most often, the capital of a beginning entrepreneur is not so large, but taking this factor into account, there is an opportunity to choose your niche, which you will like and perhaps in the future will become one of the successful enterprises.

Today, the trade sector is developing quite successfully. In cities of all sizes, a large variety of all possible shops, supermarkets, and department stores are already well established, so finding and purchasing this or that product is not a problem. Nowadays, going to the store is a common thing that does not require much time.

There are two types of sales of goods through markets and shops.

As for markets, there is always a lot of foot traffic here, especially large crowds on weekends, and in-demand goods sell out very quickly.

In order to get a trading place at the market, you need permission from the market administration and rent a pavilion or counter from them.

According to statistics, meat products are considered a hot commodity on the market. Expensive, branded or exclusive goods will not be in demand on the market. As a rule, goods are offered on the market at low prices and in large quantities.

A store is another type of trade; they can be opened in hypermarkets, shopping centers, in separate premises or on the ground floors of residential buildings. The difference from the market is that a store cannot always provide high customer traffic, especially new stores that have not proven themselves. But there may be more customers in the store, since people purposefully came to your store for some product, which will contribute to an increase in sales.

There can be a wide variety of goods in stores, to suit every budget and taste. There are no restrictions or special criteria here; the product can be either expensive, exclusive, or at low prices.

It is worth noting that opening a store will require more funds for advertising. And those stores that are open in shopping centers should analyze the operating methods of their competitors and focus on pricing policies and offers.

What products are in high demand now?

Of course, for a store to be profitable and in demand, it is necessary to choose a product that will be in demand among customers, such as sporting goods, clothing and shoes, fabrics, accessories, bit chemistry, stationery, flowers.

Today, a very popular, relevant business is technology - phones, smartphones, acoustic equipment, tablets, laptops, cameras. But the complexity of this business lies in the fact that equipment is constantly updated, new models appear almost every month, and those that, for example, you have already purchased have become outdated in a short time. And also, opening such an enterprise requires a large start-up capital.

A grocery store is probably the most profitable solution, but with a well-chosen location, and also research the needs of potential customers and the offers of competitors in the vicinity of your store. this business will bring large profits all year round, especially during the holidays.

Household chemicals, such a store will be useful in every area, and the goods are in constant demand, it would be a good idea to make a grocery store and allocate a department for chemicals, but the main thing is not to store these goods together.

A shoe and clothing store, for a wide audience, you need to purchase models and sell them at low prices, in this case, customers will buy more goods, which will significantly affect profits. Elite products cost much more, but are sold less frequently and in smaller quantities.

Stationery is a necessary product and is in constant demand, and the peak of sales occurs at the beginning of the school year. And also in such stores you can provide copying services and printing of texts and photographs.

Nowadays it has become very fashionable to lead a healthy lifestyle, and accordingly, the demand for sports goods has increased, most often these are special sportswear and accessories for exercising at home, for example, dumbbells, fitness balls, jump ropes and other useful little things.

But, as for the sale of exercise equipment, this business requires large investments, well, as an option, you can create an online store of sporting goods and include exercise equipment in the list of goods, the client can familiarize himself, select and order the equipment for himself on the website, and purchase it in the store.

People who want to design their own clothes and have them sewn or made to order often turn to fabric stores. But, it is necessary to think about, in addition to a wide range of fabrics, also related products, such as threads, needles, locks, buttons and much more.

Flower shops, people shop in them all year round, both simply to please dear women, and on significant dates, anniversaries, weddings, March 8, all these and many other holidays are celebrated with flowers, which means a big profit for the entrepreneur. And the price of bouquets can be several times higher than their cost.

Whatever direction your business has been built in, you must take into account its profitability and competitiveness in your area. It is worth noting that a product that is considered popular in large cities may not be in demand in the periphery.

A professionally drawn up business plan, constant monitoring and analysis of performance indicators, competent employees, competent marketing, all of these are important criteria for the successful operation and large profits of your store.

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothing, shoes, and other non-food items of daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Similar trends are observed in online sales (see Fig. 1).

*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, buyer interest has shifted from electronics and household appliances to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.

Start-up capital - 1 million rubles from their own savings - was spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold at a 160% premium).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

In some life situations, a problem arises when there is not enough material resources. In this case, people often wonder what to sell to make money. Although in some situations, entrepreneurs who are just starting their own business do the same thing.

Products from a Chinese manufacturer

There was a time when buy-sell relationships flourished. However, it has long passed. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require virtually any costs from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money by selling products from China. The best-selling products have always been and will be made in China, since their cost is lower than that of other producing countries. The advantage of such a sale is that there is no need to invest your own money, since the goods are paid for in advance by the buyer. This same point guarantees that there will be no downtime of products, they will be in circulation all the time.

Using an Internet bulletin board

Since this is the 21st century, it would be logical to ask the question of what to sell on the Internet to make money. Today there are many free Internet sites that operate on the principle of a bulletin board. In addition, such sites are completely free, which means it costs nothing to post information about selling your product. All these sites are quite similar to each other, and therefore the rules and list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through online bulletin boards:

1. Personal items that have become unnecessary for some reason.
2. You can buy various products and resell them, receiving interest on sales.
3. Sale of goods wholesale.

In addition to using existing platforms, you can create your own Internet portals on which you can post various lucrative offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

• Gold, silver and other jewelry items, except those owned by the family as heirlooms.
• You can sell a product such as cosmetics from a large company. True, to do this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, junk that ordinary people do not need for nothing. However, there is a type of people called collectors. This segment of the population is quite capable of purchasing for a large sum, for example, some kind of badge or coin, which to the average person would seem like a trinket that has no value. In some cases, the answer to the question of what to sell to make money may be antiques and other valuables belonging to different collections. It is more difficult to sell them, since first you need to spend a sum on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

Residents of rural areas can also be included here, since they receive a good income from selling vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What do people buy?

When the question arises about making money by selling something, it is always worth remembering that there are areas that will be in demand always, everywhere, and at any time. What to sell to earn money quickly and a lot? One of these areas is real estate. Selling and buying housing will always be in trend, since no one wants to live on the street. This method of earning money requires certain investments, but with the right approach it will allow you to quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example. When constantly monitoring various advertisements, you may come across one in which the owner writes about the urgent sale of a home, for example. The reason for this may be leaving, reluctance to search for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and reduce the amount from the initial one by 10-15%. It is precisely such proposals that you need to look for. Having bought real estate at a reduced price, all that remains is to add interest and resell it. Thus, you can earn a lot of money without doing practically anything.

What can you quickly sell online?

As mentioned earlier, when wondering what to sell to make money, you should turn your attention to the Internet. However, message boards are not all that can generate income. Despite the fact that almost everything that can be bought is available on the Internet, and the demand, as well as the supply, is great, there are areas in which demand is clearly greater than supply. These categories include the following products:

1. Clothes and shoes for children and teenagers. Such products are always in use, because, as you know, children grow quickly. We have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Original and beautiful photographs are less in demand, but still in demand.

Although it is worth noting that it is much more difficult to make money selling photos, since photo banks that accept photographs have very high requirements.

How to make money selling photos and equipment?

There are several ways that can help you realize your talent as a photographer into monetary currency. Of course, photos are not the best-selling products, but there are still several ways:

1. Work as a photographer by order or for hire.
2. Get a job at a large company or take pictures for a local newspaper.
3. If a person has a lot of knowledge and education as a professional photographer, you can start selling video tutorials on how to properly take original photographs.
4. Somewhat off-topic, but a suitable way to earn money can be the sale of special accessories for photographs or cameras themselves, etc.
5. A good way to make money is to distribute and advertise other people's products using unique photographs. Many large firms are willing to pay well for this type of marketing from private photographers.

Implementation of computer games

Returning to the topic of earning money on the Internet, it is worth turning your attention to computer games. The gaming industry today occupies a huge niche in the sales market. Platforms like Steam or Origin allow savvy people to sell game keys, accounts with already purchased games, etc. Of course, if we ask the question of what is profitable to sell, then games are not the best, but still, if you buy an application at a discount on a sale, for example, after a few weeks you can sell it for much more. However, in order to successfully sell such a product, you need to know where to look for the audience. Most often, the purchase and sale of such products is carried out in specialized groups all on the Internet. To increase the chance of successful implementation, it is recommended to create various unique offers, promotions, etc.

Selling information

The 21st century is considered the century of information and computer technologies. If selling equipment is already a problem, then trading information is much easier. Being a professional in any field of activity, it is quite possible to make money by selling your knowledge. They can be implemented in the form of video tutorials and online courses. If the knowledge base is supported by extensive experience or some of your own additions, then it is quite possible to write a book about it. Book selling as a business has long been a stable industry in its own right. Handmade crafts are in great demand. If a person has skills in this area, then you can sell both the finished products themselves and video tutorials on how to create such crafts. You can even make money from your ability to write poetry. If it turns out really well, then you can write them to order or create your own collections that can be sold.

Revenue from sales

No matter what people say, it is quite difficult to calculate how much income you can get from selling something. This is due to the fact that too many factors influence making a profit in such matters. A huge role is played by the type of product itself, how much goods the seller has and in what place he sells it. It is worth noting that the fact of location is one of the most significant, since for maximum sales efficiency it is necessary to find the right audience. There are several other factors, such as the uniqueness of the product, which influence profitability to the highest degree. When establishing your business to sell something, it is very important to study all the preferences of potential customers in order to offer them the most suitable product.

Resale Opportunities

Of course, when dealing with the resale of goods, real estate, knowledge, etc., you can get tired, and all this can get boring. However, it is necessary to understand that constant fuss and thoughts that you can buy cheaper and sell more expensive are a direct path to earning real money. It is best, of course, to devote yourself to real estate matters. However, if at some point the resale stops and the apartment remains, then you can always start renting it out. This is one of the easiest ways to earn money, and passively. This means that it will not interfere with doing any other things. By selling apartments or private houses, you can get good fortune almost at any time.

Furniture sales

Among the many ways to earn money, there are those that require certain skills. What is profitable to sell if you know how to work well with your hands? This is not about a job that requires education. Furniture could be an interesting sales option. However, simple resale will bring virtually no profit. Therefore, it is worth paying attention to those specimens that have lost their presentation. By buying products for next to nothing that have defects, poor painting, broken parts, etc., you can also make money. But this will require a certain amount of effort. Troubleshooting, painting, and getting creative to make furniture look marketable and unique can skyrocket its value. Thus, having bought an old and ugly sofa and worked on it, you can sell it at a price that will be several times higher. In addition, handmade work will always be highly valued among people of the upper class. By paying enough attention to handcraft, furniture can be sold at huge prices.

What to sell in a small store: what is profitable, what product is better to sell

Many novice entrepreneurs wonder what to sell in a small store. In fact, the question is much deeper than it seems - after all, in a store with an area of ​​a couple of tens of square meters, not every product can be sold profitably, especially if the outlet is located in a residential area, that is, within walking distance. In this article we will look at the best options for organizing trade in a small area.

Products

The first thing that comes to mind when it comes to organizing a business related to trade is opening a grocery store. And this is a really good option. An area of ​​20-30 square meters will be more than enough. The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you purchase used equipment, you can save about a thousand euros. Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the property.

Childen's goods

You can also make great money selling children's products. The investment will be greater than when opening a grocery store, but the profit may be significantly higher. So, in addition to the initial investment of 9-10 thousand dollars in goods and commercial equipment, you will need to invest another 200-300 dollars in arranging a ramp - many parents will come with strollers. The profitability of such an object is on average about 2.2-2.7 thousand dollars and more.

Goods for pets

Every second city resident has pets, so a pet supply store is a very profitable business that does not require significant investments. The initial investment will not exceed six to seven thousand euros if you purchase feed from the middle and lower price segments.

However, it is worth keeping in mind that many pet owners want their pets to receive the highest quality product. And to make money on this, you will have to increase investments: you will have to invest about one and a half thousand euros in expanding the range of high-quality feed. The profit will be from 1.2 to 2.3 thousand euros. If you establish contact with local manufacturers of furniture for animals, you can earn an additional 200-500 euros per month.

Draft beer

Draft beer stores generate a stable, albeit small, income and require minimal investment. In a room of 30 square meters you can open a retail outlet with approximately 16 taps, that is, you can offer your customers 16 types of beer. Preference should be given to domestic varieties, since they are much cheaper and allow for a large markup (up to 100 percent), providing higher profits. The total investment in opening such an establishment will be about four to five thousand dollars. Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars per month, then in the summer the income will be better - up to 2-4 thousand dollars per month. It is especially profitable to open such stores in regions with warm climates.

Pharmacy

Opening a pharmacy on your own will cost 14-16 thousand dollars, with a franchise - 20-25 thousand. However, the second option is preferable: a pharmacy with a familiar, well-advertised sign is more credible and, accordingly, will attract more customers and bring greater profits. In addition, a franchise provides many other benefits such as staff training, marketing support, and so on. The average monthly income of a pharmacy within walking distance is 3-4 thousand dollars.

Flowers

If, when wondering what you can sell in a small store, you choose flowers, you will never regret it. Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros. The only serious drawback of such a business is the short shelf life of flowers, and it is possible to understand how much goods should be in stock only through trial and error.

Confectionery

Investments in opening a confectionery store will be approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods. If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. Profit from the sale of confectionery products will range from 800 to one and a half thousand dollars per month. You can increase your income by selling tea and coffee.

What to give up

It is also impossible not to mention options from which, for one reason or another, worth giving up:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumes;
• men's clothing and shoes;
• jewelry.

Now, knowing what to sell in a small store and what to refuse, you can choose the option that you like and can afford. And even if something doesn’t work out the first time, don’t give up. Remember, success comes to the persistent.

What is profitable to trade

Trade is one of the pillars of the economy and the most popular activity in private enterprise. Beginning businessmen often find it difficult to decide what exactly to sell in order to get maximum profit without risk.

There are a huge number of positions and directions in which you can develop a sales network. Some of them are attractive because of their large turnover, others because of their high percentage markup, others because of one-time profits, and others because of their relative stability. Many sellers are let down by the desire to get maximum profit without taking into account other significant factors. Meanwhile, it is necessary to take into account not only the figures of net profit from sales, but also the requirements for storing goods, consumer demand, and seasonality. In addition, a lot depends on the starting capital, which you can spend on purchasing the first batches of goods.

What store should I open?

You don't always need to chase the possibility of a high markup. For example, in retail chains that sell food, the retail markup rarely exceeds 10%, however, due to the fact that the products are always sold well, even such a markup is quite profitable. Naturally, when planning to trade products, we must not forget that this is a perishable product that requires storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in a timely manner. To some extent, this also applies to household chemicals, although the shelf life here is much longer. Unlike food products, clothing and footwear provide the seller with high profits due to the possibility of a significant (up to 200%) markup relative to the purchase price.

Here, too, it is worth focusing on the average buyer, because luxury clothing brands, although they provide more one-time income, are much more difficult to sell. In addition, the start-up capital required to purchase clothing in the mid-price segment in the required range is much less than when working with the premium segment. An undoubted advantage of the clothing trade is the absence of expiration dates, but this comes at the price of seasonality. Particular attention should be paid to children's things: it is profitable to trade in them, and buyers will come again and again as their children grow up. As for low one-time profits, you shouldn’t be afraid of them if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to ensure the necessary demand.

Look for profitable options

In general, if there is sufficient consumer interest, you can find many “compromise” categories of goods, the cost of which is five to ten times lower than the selling price, and you do not need to sell several thousand units to ensure an acceptable income. In this regard, children are ideal consumers. Even a small retail outlet next to a circus or amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper glass), and the selling price is about 50 rubles.

An entrepreneur engaged in trade dreams that his goods will not linger on the shelves, but will quickly find demand. But during a crisis, the financial situation of the population worsens. Accordingly, people are less likely to shop for non-essential goods. It would seem that those businessmen who trade clothes, they may not worry about this: they say, a crisis is a crisis, and every person needs not only to eat something, but also to wear something every day. However, changing conditions force them to be especially careful when deciding which clothes profitable to trade, and which one will almost certainly not find demand. The summer period of the year is approaching.

Which clothes Is it worth trading so that it quickly finds demand and brings profit to the businessman? Look at this issue from the point of view of basic common sense. What clothes will people most likely buy, even in conditions when their financial situation has become noticeably more difficult? Of course, first of all - inexpensive. But the word “inexpensive” should in no case be synonymous with words such as “bad”, “outdated”, etc. That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreaker jackets - and the clothes are of quite acceptable quality, his goods will almost certainly sell out quickly.

To be on the safe side, it is worth offering customers approximately the same assortment as last season, of course, taking into account fashion requirements, and if last summer the product was quickly sold out. As for expensive, especially exclusive, clothing, during a crisis the demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be reduced to a minimum or even abandoned for some time until the financial situation improves permanently. What about the nursery? clothes? On the one hand, loving parents will never leave their baby without the necessary things, especially considering that in the summer babies spend a lot of time outside.

On the other hand, during a crisis period, the sad saying is more true than ever: “I don’t care about fat, I wish I was alive!” Practice shows that during a crisis, parents are much more willing to accept used, but still quite normal children's clothing as a gift from relatives, friends and acquaintances who have older children, rather than going to the store to buy one. Therefore, focusing on children's assortment is simply risky. Of course, you shouldn’t give up children’s clothing altogether, but its share in your store should not exceed 10-15% of the total.

What is profitable to sell on the Internet: 8 business ideas

What is profitable to sell on the Internet: realities and trends + 8 best ideas for online business. ? It’s worth starting with the fact that to develop a successful business on the Internet in our time, creativity is necessary. The period when people considered online marketing as a curiosity has already passed. What is needed now is a rigorous assessment of opportunities and the constant generation of new ideas. If you are ready for this, welcome to the worldwide sales network. We will look at who were the pioneers on this path, as well as 8 specific ideas for online business that are profitable to pursue.

Where did the idea of ​​selling online start?

With the development of the Internet, people began to think about selling products using it. Entrepreneurship, sooner or later, had to spread to the world wide web. This would allow us to reach a larger number of potential buyers and save money on selling goods, that is, it would be profitable in all respects. Jeff Bezos - this name will forever remain at the origins of business on the Internet. He was the first to begin building his Amazon “empire” on the still unstable and empty global network.

1994 - Jeff Bezos founded Amazon.com. At that time, the online store had not yet been opened, but the foundation for entrepreneurial activity had already been laid. July 16, 1995 – Amazon's first online store opens. The first product sold online was a book. This is very symbolic, because, based on the opinion of many ordinary people, it was the Internet that became the killer of the book market.

At one time, this method of selling goods became a curiosity and forced many people to reconsider their attitude to the Internet. Over the past 10–12 years, Internet business has undergone a qualitative transformation, and competition has increased significantly. The Internet has become an integral part of life. It is impossible to imagine the modern market without online commerce. She took her absolutely rightful place.

What is profitable to sell on the Internet: realities and trends

The Russian market, as well as the global one, is being filled with new online markets so rapidly that if you sell banal clothes, it will not be able to attract new customers. To better demonstrate the situation, it is necessary to analyze the diagram below.

So, what is profitable to sell online at the moment?

Based on the data in the diagram, you can determine the main areas of business that have already moved online. The leading position is occupied by equipment and clothing. This is easily explained by the fact that such goods are easy to transport and do not require special storage conditions. But the Internet market is also open to new solutions.

What will be profitable to sell in the future?

The trends have not changed for many years. But we cannot help but remember the new trends that are conquering the market in tiny steps. These include food sales, online consulting, hand-made products and many others. Aspiring online businessmen understand that breaking through the wall of competition is not so easy. You can find your way in new business trends. Don't dwell on trivial decisions. The future of online business lies in the originality and versatility of ideas!

8 business ideas that will tell you what is profitable to sell online

In this section you can choose your path among an “ocean” of options. Below we have selected only the most unusual business ideas that are profitable to sell on the Internet.

1. Freelancing - how to use it profitably?

Everyone has already heard more than once about making money on the Internet through freelancing. But most understand this as independently completing assigned tasks. What if you become an intermediary between the camp of customers and performers? Freelance exchanges are very profitable if you consider them as a business. Having a huge base of customers, as well as performers, you can establish constant work for all participants + keep a percentage of financial transactions. The best examples of how to profitably engage in online mediation on the Internet:

• https://www.fl.ru/
• https://www.weblancer.net/
• http://1clancer.ru/
• https://joby.su/
• http://devhuman.com/
• https://freelansim.ru/

These online resources occupy leading positions in the RuNet space. Why is freelancing a business for active people? To achieve profit, you need to acquire a huge number of exchange clients.

The process of website promotion takes a lot of time, money, and effort. Therefore, you cannot do without high activity and dedication!

2. Healthy lifestyle market on the Internet

Have you often thought about going to the gym and eating right? The trend of our time is a healthy body. Many people are ready to invest money in their physical fitness, and you just need to take advantage of this! The idea of ​​an online store for a healthy lifestyle is to implement a whole range of online services on one portal:

• drawing up a training plan;
• provision of sports nutrition;
• organizing sports activities for resource clients;
• motivational work with subscribers;
• online trainer service.

The essence of the idea is an integrated approach. After all, there are already many services that provide sports nutrition. You need to attract a potential client to your networks by the volume of services, as well as their quality. In the twenty-first century, society is moving towards selling not goods, but a way of life. Given this fact, the idea is worthy of attention and is doomed to success.

3. Restaurant on the Internet

You can sell food not only in a restaurant or cafe. If you have great ideas for preparing unique dishes, but the high cost of organizing your own establishment makes you forget about your dream, an online restaurant is profitable. The development of a restaurant on the Internet proceeds in several stages. Each of them has its own characteristics:

Stage-Implementation

If you doubt the profitability of a business, consider one important detail: a person has several basic desires. The desire to eat deliciously is one of them. The opportunity to order your favorite dish online and have it delivered to your home will not leave anyone indifferent!

4. Is it profitable to be a psychologist on the Internet?

Selling knowledge and skills is a twenty-first century approach. Business activity on the Internet can be built not only by selling goods or engaging in financial transactions. Developing your own psychological support center on the Internet is an excellent, and most importantly, promising idea. All you need in the first stages is your own website, a good webcam + a lot of time to work. Modern living conditions provoke constant moral breakdowns and chronic fatigue. Lack of communication gives rise to complexes. The task of an online psychological center is not to prescribe medication to patients.

First and foremost, a consultant must listen to people's problems and have a lot of life experience to give advice.

5. Hand-made market on the Internet

Do you know how to make exclusive things with your own hands? Start making a living from this. Open a shop on the Internet where you can profitably sell your own creations. The idea is not new, but very popular. Ordering a small detail that will decorate the interior of any room is the desire of many potential clients. What are the advantages of a handmade shop on the Internet:

• Free schedule, putting your hobby into practice.
• Work from home or in your personal workshop.
• Working in your own format – no strict boundaries.

Considering all the positive aspects, starting your own small business will not be a big problem. If you are a brave and skilled craftsman, make your dream come true - make money on the Internet doing something that brings you pleasure (and is also profitable).

6. Library of documentation forms - profitable and useful

For any beginning entrepreneur, finding the current suitable form of a particular document is quite problematic. Organize your own service, the main task of which will be to collect package documentation for legal processes. For example, registering a business activity is a complex process. Offer the client a ready-made package of documents on the Internet, which only needs to be filled in with data. Naturally, for a fee. Paperwork requires experience and care + constant updating of information. Work in this format is suitable for people with higher legal education. And, whatever one may say, such a business is profitable.

7. Remote technical support is a profitable idea

Do you know how many people cannot turn on their laptop after removing the battery? Help in such situations will seem ridiculous for experienced system administrators or experienced users. But even this can make money! Plan for organizing online support service:

• Design and development of your own website.
• Promoting the resource, searching for a client base.
• Work on organizing qualified assistance online.

To operate such a service, 2-3 qualified employees are enough. Their task is to constantly support clients, solve their problems, by providing clear guidance for action.

8. Is it profitable to sell furniture online?

You say that selling furniture is trivial? In general, you will be absolutely right. But even this type of activity can be presented from an advantageous side. Take your competitors' platitudes as an opportunity to beat them. The main idea is to finalize and implement furniture designs created by clients. You will need your own furniture design application. Yes, initially this is not the cheapest option. But you gain superiority over other market players, and find yourself in the top industry of modern Internet business. Furniture will always be in demand. The main thing is to provide the consumer with the opportunity to design a design and an extensive selection of materials. What is profitable to sell on the Internet?? Literally anything if you can find the right marketing approach.

Life without an office

To begin with, I recommend reading about the tax benefit from the state, which allows you to “earn” up to 90 thousand rubles every year. An acquaintance recently came to me for advice - what kind of business is better to start, where to start, what is the best way to trade, how much money can you start doing business with, etc.. You, he says, have already gained some experience and will be able to tell what you are doing now It’s more profitable to practice. Experience of working for yourself, of course, appeared in two years - a little experience in retail sales (at one point in time, my partner and I opened 2 small retail outlets and 2 retail stores, and the number of staff reached six. To date, we have sold 2 small retail outlets, and 2 stores were combined into one and moved to another location).

During this time, we sold everything: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment of electrics of 200 items , connection services to OPSOS, cell phones, chargers, batteries and other accessories for them, plumbing, photocopying services. They even sold children’s “coloring books.” This, of course, is not everything, but what I managed to remember offhand :) I can’t consider myself a professional in the field of retail sales, on the contrary - the more I learn, the more I feel like a loser.

However, I had already developed my view on most of the issues and problems that I had to solve. I tried to give my answers to these questions, they are subjective, but now these are the beliefs I have. I divided our conversation into several semantic blocks and will slowly post them. If you want to jump right into practice and get an answer to the question “what to trade/what services to provide,” then immediately read about it in the article “what to do - list” (warning! This article does not have ready-made answers, but it is highly recommended to read it, like all the articles in this series) . So, about my friend who came to me with a question “what is better to trade and what to do”.

The situation in which my friend finds himself is also interesting. He practically doesn’t work anywhere, but he is well off - he has food and housing, i.e. in principle, he can afford not to work at all. He just wants to do something so that he has money, and enjoys it, and so as not to have to go to work for his uncle. Overall, I was a little surprised.

Tell me what you want.

I want to do exactly what is profitable now, what works best now!

So this is never known in advance.

Look, we moved one retail outlet just 200 meters to the side, and revenue increased 10 times - everything is the same as it was, only the location was changed. Well, that is. In the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed... That is. How can we say for sure what is the best way to trade?

Well, tell me, what are you trading now - is it profitable to do so?

Well, I’m telling you, no matter what I tell you, it won’t help you at all! Do you think it's all about “what to trade”? Now I think that this is the last thing you should bother with.

Especially if you just want to get started. Don't take your attempt to start too seriously and expect super mega success. Most likely this won't happen. This is training and gaining experience, and your task is to minimize the cost of this training. The training, I must say, is very interesting. Those. It’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then take advantage of it.

Well, you say so... If you immediately set yourself up for the fact that “it won’t work out,” then what’s the point of taking on it? Wasting time and money?

Well, in general, yes. You need to answer yourself the question - how important is this for you, how much do you reject possible failure.

If you decide to work for yourself, i.e. in some way become an entrepreneur (which, in general, is not always the same thing), then in your activities you will more than once change not only the product you will sell, but also the location of your stores, and the form of organization, and key employees etc.. You will have several projects (areas of activity, product groups), some of them will be profitable, and some will be unprofitable. There will be mistakes in your activities, which are an integral part of any development, any purposeful activity. The word “entrepreneur” comes from the word “to undertake” - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the others, and this is impossible without some, even very small, risk.

If you mean to engage in any activity that will be guaranteed to generate profit, then put the money in a bank deposit. Bank interest is a profit for those who want guarantees. If you are planning to engage in entrepreneurial activity, then there are only probabilities and opportunities. And if you want some kind of universal formula that will guarantee success in your very first business project, then I don’t know one. Maybe it does exist. - Well, damn it, but if you take a retail space in a walk-through place in the city center and bring clothes - is it really possible to fly by? In the center, right? Clothes, I see, they take them everywhere, at any price.

It seems to me that the days have already passed when people looked at the price of clothes. Do you remember how it used to be - even the expressions were “they celebrated a new coat” - it was a whole event, and such clothes were worn for years. And now - every year people buy something new for themselves. It’s the same with shoes - they’ve been worn for a year, fashion has changed - you need to buy new ones. Clothes and shoes are now bought almost as often as bread. It seems to me that this is a win-win option... - Well, this is already very close to my point of view that it is better to start with traditional options that have been tested by others. Personally, I like Chichvarkin’s entrepreneurial concept - “if someone is selling something somewhere, then stand next to it and sell it cheaper.”

The more traditional the business you start with, the better - you will get better at it and learn to see the opportunities that will allow you to stand out among your competitors. However, I am skeptical about the idea of ​​​​certain “guaranteed” scenarios - such as “in the center”, “a hot commodity that will definitely always be taken.” Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices and so on. All gears in this mechanism are interconnected.

How about this thought. You know, they say that you should go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product. Maybe I shouldn't do business until I come up with something innovative, some unique product?

Build at least one stable trading system in a traditional business, and you will not have a shortage of innovative ideas. You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy. Or maybe, indeed, over time you will come up with a successful innovative idea about a unique product, which you, having experience in entrepreneurial activity, will be able to competently and effectively implement. This is exactly the situation when the seeds fall on fertile, prepared soil. But one innovative idea is not enough - if you cannot implement it, you will be completely disappointed in business.

You need to at least practice a little in working with these business mechanisms: sales, purchasing, relationships with partners, relationships with staff, reporting and accounting. Do you know how many potential “brilliant businessmen” have not even reached the stage of obtaining a certificate of state registration of an individual entrepreneur? It's so difficult! I know several of them. This applies not only to registration, but to any “technical” aspects of doing business. When you own technology, it will be easier for you to evaluate “innovative” products from the point of view of... a businessman.

Yes, precisely from the point of view of a businessman. From time to time people appear who have come up with another “unique product” that may be truly unique, but... on which you cannot make money. You should not be misled by the revolutionary nature of the product; this alone is not enough to make a profit from business. Previously, the show “Capital” was broadcast on TNT, in which various people came with their innovative products, who were looking for investors among the famous capitalists of our country. 90% of “innovators” stalled and broke down when asked by potential investors “tell me how I can make money using your product?”

Listen, I still don’t understand what should I trade? It still makes a difference what to trade - shoes or medicines, food or clothes?

Let's do it this way. I'll speak for myself. Look, since I believe that it doesn’t matter where to start or what to trade, then start with what you like best. That's all.

This will be my advice to you. If you like clothes, start making clothes; if you like household chemicals, learn to sell them. It's your business. The main thing here, in my opinion, is to master business technologies - sales, purchasing, etc. And vice versa - a successful entrepreneur can make money from almost everything he undertakes. And if it doesn’t work out, then this is not a reason to stop doing business - one more project - one less project. Therefore, it is strategically more profitable to “upgrade” yourself than the product. It doesn’t matter what you are going to trade, your chances of success depend on it very little. Figuratively speaking, before making scientific discoveries, at least learn to read and write - this is the basis. This is my opinion, use it as you wish.

The main conclusion of this article:

For retail sales, choosing WHAT to trade is not as important as WHERE to trade. In a good place, almost EVERYTHING will sell well. And vice versa, if the location is bad, then you will have to experiment with the assortment and specialization of the store.