Price list is a document indicating name, characteristics and cost of the product being sold. This document must be on every product sold. All price tags on one point of sale must be similar and contain the name of the product, grade, price per weight or unit of product.

The material for making price tags can be paper, a board (with prices marked in chalk), cardboard, plastic or a light display.

We have prepared for you price tags The templates are beautiful, you can download them for free, by clicking on each:

We hope you found a suitable option or were inspired to create your own!

Rules for registration of price tags

In January 2016, new rules came into force making it easier to issue price tags. In particular, they say that from now on they do not need to be stamped and signed by responsible employees, or to indicate the date of manufacture of the price tag itself.

The basic rule is reliability of information. If the price tag indicates the cost of a product, and the seller refuses to sell for the specified amount and demands more, this is called fraud and entails penalties.

For a little more improve sales, do not rush to print out price tags and simply indicate the name and price on them. Read our advice and use the ones you like.

IN retail trade to indicate the price and short description goods, use price tag templates. They have certain requirements, which we will discuss below.

In 2020, the easiest way to design price tags is in a special program. MySklad has a free and convenient editor; you don’t need to download it - work online. You can use it already ready-made templates price tags, or you can make your own by adding a company logo, barcode, product image or other details. Try it now: it's simple, fast and free.

In the free MySklad editor you can select the following format: A4 - for a regular printer, thermal tape - for a roll label printer. There is a preview mode: you can check what the result will look like. You can save and download price tag templates in Excel or PDF.

Requirements for price tags: 2020 sample

The last time the rules for issuing price tags were changed in 2018 (government decree No. 55). Rospotrebnadzor monitors their compliance. On the price tags you must indicate the name of the product and the price per weight or unit, and in Russia it is obligatory in rubles. According to the rules, the seller must issue price tags. It ensures their uniformity.

This means that all price tags must have the same:

• material of manufacture: paper, wood, etc.,
• method of applying information: for example, if you use printed price tags, then there should not be handwritten ones among them,
• design: content, design, etc.

Promotional price tags must also be the same color and style. You can add the word “Promotion” or “Discount” to them and indicate the size or percentage.

Price tags: sample for printing

The most convenient way to make price tags is through our free one. It is designed specifically for this purpose, and you can also make labels in it. Any design in the editor can be set in a few clicks, and ready-made price tags can be conveniently placed on a sheet for economical printing.

You can also create price tags in Excel (to do this, download the free one). This is useful if you need tables or columns. But usually such difficulties are not required, and in the online editor everything turns out easier and much faster.

Free download sample price tags in excel

You can also make price tags in Word. It's easy if you always use the same template. But changing sizes and placing price tags on a sheet can be more difficult.

Free download price tag templates in Word

Recommendations for making your own price tag templates

Customers remember labels and pay attention to them. Therefore, it will be better for consumers if:

• You will add to the price tag Additional information, for example, about the country of origin of the product.
• Choose an easy to read font.
• You will use noticeable price tags at sales, for example, you can install several large ones on baskets with goods “Everything for 99 rubles.”

Can they be punished for incorrect price tags?

Yes, compliance of price tags with the requirements is checked by Rospotrebnadzor. There are penalties for violations:

• Individual entrepreneur - 300-1500 rubles,
• store directors - 1000-3000 rubles,
• legal entities - 10,000-30,000 rubles.

We all know how important the price tag is for a product. It is important for the buyer that the price tag is clear and beautiful. You can order wonderful price tags from professional designers, or you can download ready-made beautiful templates for free and print them yourself.

Simple black and white price tags

In this section you can select a price tag with the number of digits you need. Any of them is filled in with a marker after printing. Price tags have already been reproduced on A4 sheet.

By printing such a price tag on colored paper or cardboard, you can match the interior or product of your store. If you need smaller price tags, this one contains 24 pieces. Very large price tags, of which there are 6 pieces on an A4 sheet, are in.

Price tags in Word

The price tags are made in bright red. In total, there were 9 price tags on the sheet with discount increments of 10, from 10, to 90%.

Yellow price tags

This price tag can be made reusable. To do this, you need to roll up the price tags in film (laminate) or cover them with tape. Then you can write the price on them with a marker, which can be easily erased with a cotton swab dipped in alcohol.

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No one seems to have any questions on this topic: everyone saw everything, heard everything, did something, did something they didn’t do. Here is the usual price tag, the price on it is 500.

Is it good or bad? Profitable or not? What if the price is 499?

Now you will learn some tricks on how to increase sales of your store.

In our practice, we always test different methods, try how it works, and give the best to our clients. Something that already works.

I decided to lift the curtain and tell you how we do this so that you can implement it right now.

To experiment with prices, we take 5-10% of the store’s product range. We set new prices for these 5-10% of goods and look at sales.

Are sales falling? Don't know what to do?

Do you want to increase sales or figure out what to do in your case to guarantee results?

Get a personal consultation. Gain clarity and create your sales growth plan.

With faith in your success, Valery Dubinetsky.

The purchasing decision is influenced by many factors, including the design of the price tag. We chose 5 tips from the book “Valuable Solutions” that will help increase sales by changing the description and cost of the product.

Don't use the word "price"

The word “price” should not be used in marketing and commercial communications. Do an association test. Ask someone to name the first association that comes to mind for the following words and phrases:

Famous Russian poet;
- tree;
- river in Russia;
- a piece of furniture;
- price.

For 96% of people, the first association with the word “price” is “expensive”.

That is, in all marketing and commercial communications, it is “expensive” that is associated primarily with the word “price”.

Here are the three best substitutes for "price":

Price;
- investments;
- total amount.

These replacement words can also become good marketing tools. On the landing page of a client selling unique Japanese detox modules Iyashi Dome, all call-to-action buttons were replaced with “Invest in your health and longevity.” We use the same phrase to replace the word “price” in oral communication.

Cross out the price

The crossed out price attracts buyers' attention. In this case, the new one may be lower, higher or the same. But crossing out the numbers on the price tag is a kind of attention anchor. It is important to cross out prices correctly.

No mistakes. The actual price should be lower.

With a time limit. Crossed-out prices work more effectively and motivate people to make a quick purchase.

Use stickers

A sticker is a sticker placed on a product, price tag or price list with the purpose of attracting attention and promoting sales of certain products. Stickers are available both online and offline.

Igor Mann proposed such a classification of stickers according to 6 criteria.

Upon product arrival
Soon
Expected…
X days left before sales start
New
New batch
New collection

By product remaining
X pieces left
Last copy
Total X pieces in our store

By sales pace
Bestseller
Best-seller
top 10
Popular
Blockbuster

By price
Price reduced
Discount!
Profitable proposition

By emotions
We must take it!
We bought it ourselves

Think about which of these stickers you can use in your business?

Change the cost spelling

There are many ways to write numerals. Here's how to specify in commercial offer cost of 100,000 rubles:

100,000 rubles. If you do not separate the digits of the number with spaces, then an optimist sees it as 10 thousand, and a pessimist as one million.

It is difficult for the eye to read such a sequence of numbers, so space separators are required.

100,000 rubles is the standard correct option.

100,000.00 - the option with kopecks immediately scares away. The client thinks there are too many zeros and leaves.

100 thousand rubles. - it’s better and shorter.

Only 100 thousand rubles. - it’s more attractive only if your prices don’t look like a mockery.

It’s also very cool to use the ₽ sign instead of the word “rubles” or the abbreviation “rubles.”

Use odd numbers

Inexplicable, but true: buyers are much more accepting of prices ending with the numbers 3, 5, 7 before zeros. 27,000 is perceived better than 26,000, and 150 is better than 140.

Most likely, the reasons for this phenomenon are rooted in our folklore, in fairy tales, where the numbers 3, 5, 7 were used most actively and were even magical.

Tricks and tricks are good tools. What can be used in your company?