I will open a branch of your company in my city. How to open a representative office of a foreign company. Let's define its main advantages and disadvantages.

A company representative is a specialist who promotes the products of a specific manufacturer in a specific region. Any sane person who wants to achieve financial independence dreams of taking such a vacancy, since it is quite a profitable and very interesting job. We will tell you how to become a company representative in your city in this publication.

Where to begin?

In order to become a representative of a large company, you will need:

  • Work experience in a specific field;
  • Competent business plan;
  • Personal interest in the product;
  • Having a team of professionals;
  • Necessary technical equipment;
  • Willingness to invest.

In addition, you need to collect a package of documents:

  • Charter;
  • Constituent documents;
  • Registration certificate;
  • A document confirming that you are the head of the organization;
  • Office lease agreement;
  • Bank account.

Dealer without investment

Many citizens who want to try their hand in this area often ask the question of how to become an official representative of a company without investment? There are several ways:

Trade on order

You have probably seen in the price lists of online stores opposite some items of the product the mark “under the order”. This means that the buyer must pay money for the goods to the seller's account, after which, after a certain time, he will receive his purchase.

If you look at it through the eyes of a businessman, the situation looks like this:

  • The entrepreneur signs an agreement with the supplier for the purchase of goods at dealer prices;
  • Exposes the product for sale at its outlet, or rather, enters it into the price list and various promotional materials;
  • The buyer pays for the purchase, after which you buy the product from the supplier for the money received and transfer it to the buyer.

If you want to become a representative of a company in a region without significant financial investments, choose a market segment to which goods belong, the cost of which ranges from 5–20 thousand rubles. Consumers prefer to buy inexpensive daily goods in nearby stores, even if they are slightly overpriced. If you choose too expensive products, you will have to rent an elite office or store. For example, large areas are leased for car dealerships.

Goods for sale

If you have firmly decided that I want to become a representative of companies, but do not have the means to realize your plans, you can try to conclude an agreement with the manufacturer in order to receive goods from him for sale. Many large companies are willing to meet budding entrepreneurs halfway and willingly agree to such cooperation.

The most important thing is to sell the products on time. If you do not have time to sell the entire product within a certain period of time, you will have to pay money for it, and 1–2% more expensive than its original cost. In some cases, suppliers will take back unsold goods. The terms of return must be prescribed in the contract.

Free testing

The manufacturer sends samples of their products to the sales representative so that he can test them in practice. If you find a company that will agree to provide you with their products for testing for free, consider yourself very lucky, because many suppliers refuse to work on such terms, so the chance to test products for free is a great luck for a beginner.

Official representative

This is the most profitable option because you get a guarantee that the products you sell will be of interest to the end consumer. The supplier provides you with full information support, as well as assists in the organization and development of a trading enterprise. Advertising specialists are engaged in the promotion of goods at a professional level, so you do not have to spend time and energy on it.

Work in a foreign company

Many domestic enterprises are not adapted to agency work. In addition, some of them may not fulfill their obligations. In this regard, newcomers are often interested in how to become an official representative of a foreign company? Abroad, this form of sales has long become a common phenomenon and has become widespread. If you are inexperienced, look for a training company.

Let's take a closer look at what steps you need to take to become a representative of a foreign company:

  • Pick a line of business with which you are familiar. For example, a mechanic might sell industrial equipment because he has some knowledge of the sector;
  • Find a suitable company and offer them your services. The necessary information can be obtained on the Internet or from industry directories;
  • Decide on the assortment of goods. For example, together with lifts for car repairs, you can offer customers balancing stands, compressors and other equipment for car services;
  • Enter into a verbal or written agreement with the company;
  • Study the product carefully to determine its commercial and technical benefits.

Advantages and disadvantages

Before you become a company representative in your city, you need to familiarize yourself with all the advantages and disadvantages of this profession.

Pros:

  • There is no upper income limit. The more efficiently you work, the more you get;
  • There are no competitors within the company;
  • Strong partner support;
  • Free education;
  • Fast start.

Minuses:

  • Lack of a permanent salary;
  • Big risks of losing start-up capital.

Where to find a company?

Interested in how to become a sales representative for a company? Many manufacturers post information about vacancies on their own sites on the Internet. You can also send your resume to different companies. Perhaps someone will respond and offer you cooperation.

Try to collect as much information as possible about the activities of different companies. This will help you choose the right supplier, on which the success of your business depends 90%. You should not give preference to any supplier, focusing on low prices. If you are in the mood for serious work, you need to pay special attention to the company's reputation. It is also very important that the products you sell are in demand in your area.

How to choose a company?

Before making a final decision with which company or manufacturer it is more profitable for you to cooperate, you must first find out.

Construction Materials

Nowadays, trade in building materials brings good profit, so many successful entrepreneurs cooperate with enterprises that produce such products.

Before that, decide on the amount of work. You can open a small retail outlet or a large supermarket. It all depends on your financial capabilities. According to experts, at the stage of formation, an average company will bring much more profit than a large retail chain. You should not strive to conclude a cooperation agreement with a large manufacturer. At first, it's best to work with a small company. In this case, you will earn good money and gain the necessary experience.

Furniture

This is the simplest and most easily implemented idea. Almost all furniture that can be purchased on the market is sold through dealers. An exception may be foreign-made products or large retail chains.

If you decide to go into business and do not know, first of all you need to find a furniture factory and agree with it on cooperation. The manufacturer bears full responsibility for the complete set of furniture and its quality. If the buyer discovers some kind of defect, the furniture factory is obliged to replace the product.

Children food

Before that, many aspiring entrepreneurs take jobs as sales representatives. This allows them to gain the necessary experience and understand the assortment offered by modern baby food manufacturers.

This approach is fully justified, since products intended for children must be of high quality. If you open your own store and buy low-quality goods, the company will quickly go bankrupt. Working as a sales representative allows you to learn from the inside all the features of trading such products, and the experience gained will become a guarantee of the success of your business.

Video: About the profession sales representative

Confectionery

It is most profitable to sell food during a crisis. Despite the fact that almost all citizens begin to save money, they continue to buy food, especially sweets. Before making a smart business plan and finding reliable suppliers who sell quality products at affordable prices. The most profitable option is direct delivery of goods from the manufacturer. In this case, you will receive the freshest products at low prices.

To reduce the payback period of the enterprise, you can install several in educational institutions or in shopping centers. In such passages, chocolates, cookies in small bags, lollipops and so on are great. Since this piece of goods sells quickly and in decent volumes, vending machines will generate a good income.

Noxton Company is a leader in the field of phosphor production TAT 33 and glowing paint for different surfaces. The quality of our products in all positions surpasses all existing analogues. self-luminous paint and a luminescent pigment.
Every day we are working to make the TAT 33 luminescent paint better and more affordable for customers. As a result, we have obtained an excellent luminous material that is widely demanded by companies, ordinary people, and the public sector.
We are interested in opening a representative office for the luminous paint and phosphor TAT 33 in a number of cities in Ukraine and other countries. All our partners receive undeniable advantages in case of signing a dealer agreement:
  • Lowest dealer prices for all types of glowing compounds when used phosphor TAT 33 and glowing paint from Noxton
  • Optimum quality of luminescent paint that allows you to confidently sell luminous products
  • The best price / quality ratio is the most important indicator when considering a dealership option
  • Large assortment of luminous products ( glow in the dark paint, phosphor, matting paste, finished products).
  • Opportunity to become partners in the line of luminous paint from Noxton, in the luminophore TAT 33 or in both luminous directions at once
  • Securing your region is only for you - you are the only representative of quality products
  • Redirecting clients to an existing partner from the Noxton head office
  • All necessary documentation for glow-in-the-dark paint and TAT 33 phosphor - radiology, sanitary and epidemiological station, safety certificates
  • Advertising materials, brochures, catalogs, business card layouts, etc.
  • Huge shelf life phosphor TAT 33 and glow time (over 200 years)
  • Information on the best models for practical use of glow-in-the-dark paint made from TAT 33 phosphor
  • Continuous support and assistance from our technical department in case of questions
  • Initial selling advice: how to do it, who your customers are, how to explain, etc.
  • Cumulative discounts that further reduce dealer prices
  • Possibility of deferred payment over time for stable partners
  • Participation of your company in exhibitions and shows together with Noxton
  • and much more - we are always open to dialogue
In return, we demand from our partners:
  • Striving to increase turnover every month
  • Comply with the minimum purchase volumes specified in the partnership agreement
  • Possess the necessary minimum of technical information to provide advice to clients
  • Protect the interests of the Noxton trademark and maintain the high status of the highest quality luminous products
All other aspects of dealership are technical in nature and can be negotiated. So, if you are interested in the opportunity to become a representative of our company in your region, then please contact us in a convenient way. For an early decision, please provide the following information:
  • Your city of residence, in which region would you like to become a representative
  • Your field of activity
  • Do you have an office
  • Is there an established customer base in your main direction?
  • What direction would you like to work in: glowing paint from Noxton, glow powder TAT 33 or all together
  • Your contact phone number
We will process your request and contact you on the issue opening a representative office in your area.

Dealers are people who take goods in bulk for subsequent resale to sellers or stores individually or in small batches (and not just drug dealers, as many are accustomed to believe). Most of the newcomers in this business do not want to make special investments: they are afraid to “burn out” if they suddenly don’t buy the product, there is not enough money to start, or other reasons, it’s not important. Such a desire is often not in the hands of the owners of goods, so there are not so many options to carry out their plans.

How to become a dealer without investment?

Method one - trade on order

Perhaps you have seen in the price lists of online stores the mark “under the order” opposite the indicated cost of the goods. It means that you first need to pay the full cost of the goods to the seller's account, and only then, after a while, they will be transferred to you for use. If you look at the situation from a business point of view, everything looks like this:

  • The dealer concludes an agreement with suppliers for the delivery of goods at the dealer's price (in some cases, you can work without a contract).
  • The product is put up for sale at the dealer's point of sale. More precisely, not the product itself, but the lines in the price list and promotional materials.
  • An advance payment is taken from buyers, for which the dealer buys goods from suppliers.
  • The purchased item is transferred to the buyer.

Please note - if you work on a “made-to-order” basis, it is better to cover a segment of the market for goods of an average price group (5-20 thousand rubles). It will be easier for customers to buy cheap goods in a nearby supermarket, albeit at a slightly overpriced, but quickly and immediately. If the goods are too expensive, you will have to spend extra money on renting a good office or store. For example, the same car dealerships, in order to impress customers, are forced to rent large areas for showrooms.

Method two - goods for sale

Many manufacturers also provide for this type of cooperation. The dealer is given a certain time during which he must sell the product. After the expiration of the specified period, the goods will need to be paid for, and the amount will be 1-2% higher than if you paid for everything at once, so the risk of "burnout" does not disappear anywhere. Do not meet the time - you will have to compensate suppliers for losses. Only in rare cases can the goods be taken back from you (the terms of return must be spelled out in the contract).

Method three - free testing

If the manufacturer you intend to partner with agrees to send free samples of their products so that you can try them “in combat conditions,” then you are very lucky. Most suppliers do not want to work according to this scheme, so the chance to check the goods for free is extremely rare.

The fourth way is to become an official representative of the company

By choosing this option, you will receive advertising, information and consulting support, assistance in development, organization of trade and, most importantly, a guarantee that the product you are selling will be of interest to the end consumer. In addition, advertising specialists are engaged in the promotion of goods, which saves you the need to do it yourself.

As you can see, it is quite possible to start a dealer's career without investment, while risking nothing (or almost nothing, as in the case of taking goods for sale) and not being obliged to anyone. Of course, you will have to put in a decent amount of effort, which will eventually have to pay off.

Readers' opinions

I read the title of the topic - "How to become a dealer?", I don't know about you, but I immediately associate with drugs.

Qwer, I think that under the "test in combat conditions" test the ability of the product to arouse the interest of consumers and its quality, of course, too. If consumers buy up the first small batch of goods and speak well of it, then they can safely buy an even larger batch (this time for their own money) and sell it without any problems. The dealer, by the way, can also study the characteristics of the product offered to him for sale thanks to free samples.

The idea is good, however, and there are too many risks. First of all, I think you should study the market and test the quality of the product. In this case, you need to thoroughly study the product that you are selling. And only then offer sales services. In general, it is troublesome, but worthwhile.

Risks are everywhere. And even more so, but here it is usually not simple dealers who become dealers, but those who have been engaged in some kind of art for years. For example, a person who is a fan of paintings, here he is in this area can easily become a dealer, since this is his element, and he will not buy a quality product for a lot of money.

If you become a representative of a company, there will be control by the company, which will not have a very good effect on your desire to sell. But less and less is given for the sale of goods every year. If children were given goods for sale, I would open a store myself.

Many trading companies offer to become distributors or dealers only to their regular customers who have proven themselves on the positive side on the basis of an agreement concluded with them, but not a single foreign company will give goods for sale to a supplier who does not know it is very risky for them.

Angelica

For my dacha, I ordered different tools for cultivating the land from the factory. After payment, I was offered to become a dealer in my region. Unfortunately, at that time I could not do this, since I just bought the product, and it was in winter, and I did not test it in my work. Then it was too late. Especially in the fall, I checked the markets there, they were already trading their goods with might and main.

Before becoming a dealer (that is, investing well financially and organizationally), it is reasonable to work as a sales agent that same option “on order” or something close in essence). Thanks to this, sales tools will be formed, a circle of regular customers will be accumulated. And in general, one can feel confident in this sales market.

Dara, I was also offered to do distribution through a cosmetics distributing company, one of the cosmetic lines, but I was not satisfied with their working conditions. They have a sales plan, and hence there are bonuses and monetary rewards, but this is acceptable for those who are free from other work, and so it takes a lot of time.

Angelica

This summer I will experiment with different fertilizers. If it works, I can think about sales. At the same time I will conduct an experiment with film and polycarbonate. You can conclude an agreement for the sale of the Svetlitsa film, which is still a rarity in our country. But I'm more interested in vermicompost. True, it is expensive and I'm not sure whether they will buy it in the countryside.

Dara, why is he so good? It's just that I also have a problem with flowers, they grow badly, the leaves are allowed, but they don't bloom. I tried to make various soils, but no sense whatsoever, they are still capricious. I read a lot of reviews about HB101 fertilizer, but they do not send one, two packs, but only a batch.

Angelica

Oh, about the colors, there is a lot of chemistry. I bought flowers in the market for planting, so everyone blooms and beautiful live ones like that. But I planted it from a hypermarket, so they do not bloom and even grow poorly. I think that initially you need to buy good planting material. As for dealership, it is a good idea, especially since now many goods are offered for sale, but it is important to take into account the demand in the region so as not to be mistaken with a niche.

And I have with car dealers. Everyone thinks to the extent of his depravity, as they say. But the mark "no attachments" does not quite fit this topic. You need at least a point of sale, which the TS wrote about. And very few people will dare to pay you the full amount of an advance payment in case of sales "to order".

Angelica, vermicompost, and specifically even vermicompost in their composition have all the necessary elements for plant nutrition. Plus, this soil is clean from all viral and fungal diseases. No pathogen develops in vermicompost. And now about the flowers. For flowering, different conditions are needed and the soil, its composition is not always to blame. Sometimes a cold wintering is needed for flowering.

Zikam Stone, distributors or dealers, these are the same salespeople who have their own property (store, warehouse, retail outlet), who decide to take a large batch of goods for sale, or buy it right away. As for the sales agents, their task is to offer the manufactured goods, conclude a supply agreement, and control the flow of this type of product. Therefore, in many ways, they have different functions. But, both of them are united by the fact that they have a common task, it is to sell a product and find new customers.

Angelica

Do not think that I am very nitpicky, but I’m wondering if there are any differences between a dealer and a distributor, I can’t even pronounce this word correctly. Why are the names different if the function is the same. Or is the dealer not a distributor after all?
I would like to test something for free, a walk-behind tractor for example: rolleyes :.

Dara, it's the same thing, it's just that now many vacancies are borrowed from other languages, but in fact their meaning and functions do not change, that is, a wholesale batch of products is taken from the company at one price, and then it is distributed to its customers, but with a preliminary markup ... The firm encourages those dealers who take an active part in promoting their products, and periodically rewards them with a bonus system.

Angelica

The most normal way is to take the product from the sale. Here the profit will depend only on you. If you just become a representative of the company, then you will receive a percentage of sales. He's usually not that tall. And it turns out that you are not doing business, but working for some company.

Dimcha.k, taking goods for sale is perhaps the best way, but no one just like that, without checking you and not making sure of your decency and business solvency, will not dare to entrust you with such a batch of goods on which you can earn really good money. This time, and a considerable one. But through a sales office, success can be achieved much faster, albeit without complete freedom of action, especially if you choose the right product niche for work.

You will need

  • - power of attorney addressed to the person who will directly carry out all formalities;
  • - an application for opening a representative office with translation into Russian or in Russian, if you know it well enough;
  • - the charter of your company or an equivalent document under the laws of your country, notarized into Russian;
  • - a document on the state registration of your company with a notarized translation into Russian;
  • - the decision of the company to open a representative office on the territory of the Russian Federation, certified by the signature of its first person and the seal and translated into Russian;
  • - Regulations on the representation of the company with translation into Russian;
  • - an extract from the bank on the solvency of the company with translation into Russian;
  • - letters of recommendation from Russian business partners;
  • - a document confirming the legal address of the representative office (letter of guarantee or lease agreement and a copy of the certificate of ownership of the premises or a copy of your certificate of ownership, if the office belongs to your company.

Instructions

Start your work on opening a representative office by looking for an office for him. The future legal address must be reflected in the decision to open a representative office. The easiest way is if you own commercial real estate in Russia. Otherwise, you will need a letter of guarantee from the owner or a lease agreement. Any of these documents must be accompanied by a copy of the title deed for the premises you are renting or intending to rent.

Contact the Registration Chamber of the Ministry of Justice of the Russian Federation in any convenient way. In some cases, representative offices of foreign companies in Russia are registered by other organizations. The list of them is too extensive, so it would be better to contact the Ministry of Justice for advice on how to be exactly in your situation. In addition, even if you register a representative office through another organization, for example, the Chamber of Commerce and Industry, after tax registration it is still advisable to obtain accreditation in this department, especially if you plan to send citizens of your country to Russia to work in the representative office. Otherwise, it will be more difficult for them to solve visa issues.

Prepare a decision on opening a representative office in accordance with the legislation of your country, indicate in it for what purposes you are opening it, for how long (up to three years under Russian law with the possibility of extension) and at what address.

Write a statement addressed to the Registration Chamber of the Ministry of Justice or another body, depending on your situation. Be sure to include in it the name of your company, the date of its foundation, address in the country of residence, types of activity, position and name of the first person or the name and composition of other management bodies in accordance with your Charter, the purpose of opening a representative office, information with whom and how already cooperating in Russia and what are your plans for the development of this cooperation. The more convincing the arguments in the statement, the more chances for a positive decision. If you are not fluent in Russian, prepare a document in your native language.

Develop a Regulations on a Representative Office in the Russian Federation in accordance with the Charter of your company and the legislation of the country of its residence. Reflect in this document the goals of creating a representative office, its functions, powers, future address.

Take from your bank documents confirming the company's solvency: an account balance statement or the history of the movement of funds on the account for a period of six months or more.

Prepare a power of attorney for the person who will handle all the formalities in Russia. In it, reflect his name and surname, position, if this is your employee, passport and Russian visa data, if relevant (for citizens of the Russian Federation - the data of the internal passport and registration address) and what exactly do you trust him: to represent the interests of your company when registering its representative office in the Russian Federation, interact with government and commercial organizations on this issue and sign the necessary documents.

Translate all necessary documents into Russian. Russian official organizations only accept notarized translations. You can get such a translation at the nearest Russian consulate or use the services of any Russian translation agency.

Hand over the entire package of documents to your representative who will handle the formalities in Russia. In case of a positive decision, he will register the representative office. To do this, he needs to write an application in the prescribed form and contact the tax office serving the legal address of the representative office with all the documents that he will receive at the registering authority. And then, if necessary, with the same sets of documents and all the papers that he will receive from the tax office - to the Registration Chamber of the Ministry of Justice of the Russian Federation for accreditation.