Business idea: marriage agency. How to open a marriage agency How to open a marriage agency from scratch

It is now prestigious and fashionable to be involved in the marriage business; this area is considered to some extent elite. In addition, this business can serve as a source of high profits.

Why are marriage agency services so popular now? Young people nowadays most often meet in, and finding a life partner in reality is a real problem for many. And older people are so preoccupied with everyday affairs and work that there is simply no time left for dating. Marriage agencies are designed to help people find life partners and, accordingly, derive some income from this.

Registration of activities

Like any business, marriage agencies require official government registration of activities. The situation is made easier by the fact that the state does not provide for obtaining a license for this type of activity. You just need to register the company as a private entrepreneur (FL-P). Marriage agencies are subject to a unified taxation system.

Market analysis

This is always the starting point for any business, and marriage agencies are no exception. By researching this market in your region or city, you will find out whether there is competition and in what quantity, what services competitors provide, their pricing policy and the scope of their activities. All this will help you better think through the organization of your future business.

Selection and design of premises

A marriage agency needs an office in which negotiations with clients will take place. You can rent a small apartment as an office. A good repair is a must. It is advisable to design the front entrance, and decorate the room inside in a certain style. A good highlight can be photographs of former clients on the walls, with thanks and wishes to the company.

The office should be located close to the city center, or simply in a crowded place. In addition to beautiful furniture, the office must contain the necessary equipment - a computer, printer, scanner, fax. A constant connection to the Internet is also required.

Marriage agency services

It is not necessary to immediately begin providing a range of all possible services in this business. Of course, both the profit of the enterprise and the possibilities for its development will depend on the breadth of services. However, you can start with a standard list of services and offer new ones to your clients over time. Marriage agencies can provide clients such services:

Providing a printed catalog with information about brides and grooms.

Providing an electronic database with information about brides and grooms.

Placing profiles of clients and clients in the agency database.

Placing profiles of clients and clients in partner agencies.

Organization of acquaintances and dates for brides and grooms.

Organization of meeting evenings.

Organization of marriage tours.

Searching for clients in collaboration with foreign partner agencies.
Services of a professional photographer, makeup artist, translator, lawyer.

How does a marriage agency work?

The main tools that marriage agencies work with are databases of brides and grooms. Most often, the database of suitors is created first. To create it, you can use the help of foreign marriage agencies or start compiling a database on your own. In any case, established contacts with foreign marriage agencies will only benefit your business.

In order for you to also be of interest to other agencies for cooperation, you must create a good website, post information about yourself on all kinds of resources

If you decide to start creating a database from scratch, then it is best to look for clients using the Internet, in particular. If you cooperate with foreign colleagues, then the profit from completed transactions is divided in half. In order for you to also be of interest to other agencies for cooperation, you must create a good website and post information about yourself on all kinds of resources. It would be a good idea to create an English version of the site immediately or over time. If you have it, you will greatly facilitate your search for clients from abroad.

To create a database of brides and grooms, you need to be able to choose suitable candidates; you should not take “everyone in a row.” The first clients should be especially attractive, this will help create a good reputation for your agency. When your agency has hundreds and thousands of candidates in its database, then the admission conditions can be somewhat simplified. It is important to remember that almost all marriage agencies have many more candidates in their databases of brides than in their databases of grooms.

How much does it cost to open a marriage agency?

When creating a marriage agency, you will need to spend money on registering an enterprise, renting an office, purchasing furniture and office equipment, and developing a website. Costs for all this start at $2,000.

In addition to single expenses, a marriage agency must also spend monthly on paying rent for premises, paying taxes, website maintenance, mobile communications (including international), equipment maintenance, and utilities. Total: plus ~$590 monthly.

Income of marriage agencies

Developed marriage agencies receive a significant portion of their profits from marriage tours, which are paid for by foreign grooms. Such clients do not mind paying from 2 to 4 thousand dollars for a marriage tour. But at first, when connections with foreign clients have not yet been established, you will make a profit from drafting, translating and delivering letters from clients to foreign suitors.

You will also receive payment from the provision of makeup artist services, from professional photography for catalogs, and from the photo placement itself.

If we are talking about so-called club marriage agencies, then only male clients pay for the services there. The subscription fee for being in the club is paid monthly, plus the provision of any information about the woman who interests the client is paid.

Marriage agency payback

Payback periods depend on the size of the agency, the number of clients in the database, and the development of the city in which the agency is located. If we talk about approximate average terms, then we have a figure of 12-24 months.

Are you looking for an interesting and profitable business idea? Pay attention to marriage agencies. Unfortunately, not all citizens of our country have found their true love, their soulmate. However, many of them find it difficult to solve their problem on their own. There can be many reasons: lack of time, difficulties in communication, etc. The question is more relevant for older people who do not accept visiting nightclubs, parties, or casual acquaintances on the street. But for help in finding a future wife or husband, these people are ready to pay a good material reward. Therefore, a pressing question among many businessmen is: how to open a marriage agency.

What types of marriage agencies are there?

First of all, you should decide what kind of services you will offer to clients: searching for a suitable couple within our country or searching for rich foreign grooms for the fair half of our compatriots.

In the case of work only in our country, it is necessary to create databases of brides and grooms. At the same time, working in this format, you can create a huge range of services offered. After all, in addition to marriage, many people are looking for travel companions, partners for a pleasant time.

To find brides for foreigners, you need to create a database of girls. Make sure that your clients do not have a dark criminal past, be sure to check their documents. The questionnaire should indicate age, presence or absence of children, marital status, height, weight, education, etc. For an additional fee, you can help the girls with the services of a professional photographer.

After you have formed a decent database of single girls, you should proceed to the next step - searching for foreign partners. Foreign agencies often prefer to cooperate with several partners, so they rarely refuse newcomers with a decent database. When providing it, refrain from indicating any contacts.

Status and place

Now let's move on to organizational issues: where to start opening a marriage agency. As for the license, it is currently not required yet, so it will be enough to register as a private entrepreneur and pay taxes under the simplified taxation system.

Client selection

It doesn’t matter what kind of business you are in, the current market environment involves promoting goods and services for successful business. As you know, the engine of trade is advertising.

In order for you to invite clients to your agency, you need to interest them. Having an initial customer base, you can begin to launch an advertising campaign. Advertising may be placed in printed materials in appropriate sections. Remember that you should not advertise the company itself, but the best customers in your database. For example: “Martin, an Englishman, 40 years old, owner of a confectionery factory, is looking for a girl under 35 to start a family.”

Interested in such advertisements, clients will come to your office themselves.

Customer service

The ability to communicate with people is the main answer to the question: what is needed to open a marriage agency. Conversations with clients resemble conversations between psychologists and patients. Treat them with understanding and compassion, while trying to find out as many details as possible. At the same time, you should watch your facial expression and words.

Next, you should evaluate the clients' chances. As a rule, they are looking for attractive people without children or with one child without bad habits. Therefore, it is better to be honest with visitors and immediately tell them about the chances of success. It’s better to lose an unpromising visitor right away than to have trouble with him later.

If the visitor is promising, you should introduce her/him to the database of profiles, while trying not to display contact information. There should be a lot of profiles to arouse the interest of visitors.

After this, offer to fill out the form and introduce the visitor to your price list.

Internet

How to open a marriage agency on the Internet? It doesn’t matter whether you open a company offline or online, not a single agency today can do without its own website.

It is important to think about the design and not skimp on paying for the work of a web designer. Clients evaluate the site with their eyes. This is especially true for women. Websites must be original and load quickly.

Questionnaires should be posted on the website. Some take money from clients for this, others sell contacts to interested parties.

Conclusion

As you can see, opening a marriage agency is not difficult. The main thing is to organize the work correctly and create a decent database. Work from the heart and really help your clients, don’t just try to “make money” and your grateful clients will always recommend you to friends and acquaintances, and you will not lack visitors.

Bookmarked: 0

Nowadays, more and more people are approaching the issue of choosing a soul mate with practical calculation, not succumbing to the impulse of the so-called “love at first sight” and carefully considering all the pros and cons. However, not everyone has enough time and desire to actively search for a life partner, not to mention checking the found candidates for compliance with all parameters.

To help single and busy people find each other and enter into legal marriage by arranging a magnificent celebration, there are marriage agencies.

The main problem of this business is the large number of scammers and fake marriage agencies.

Despite this, a real marriage agency is competitive and can generate considerable profits.

How to organize a marriage agency?

The organization of this type of business can be different.

A marriage agency can be international (look for grooms all over the world or in several individual countries), local (work only with clients from Russia) or a combination of these two areas. In addition, the services of a marriage agency may be paid for both parties or only for the grooms.

Now the most popular and “fashionable” format is an international marriage agency with payment only from the grooms.

Such agencies usually work with local brides and find grooms on the Internet.

This scheme allows you to attract a large number of girls and select financially secure candidates.

On video: Marriage agency: how to make the client trust you

What do you need to start a business?

Before opening a marriage agency, you should prepare. You will need:

individual entrepreneur registration;
cooperation with foreign marriage agencies (you can find their websites on the Internet and enter into an agreement with them, and the more foreign partners you find, the better), which will provide you with a database of grooms;
an online dating site owned by you or your partners, where you will register your clients and find suitors for them (a great bonus would be the presence of a video communication system on such a site):
database of brides (of course, with photographs and a dossier, including age, education, occupation, interests, information about children and family, expectations from the future chosen one, and anything else you see fit):
equipment (computers with Internet connections and web cameras) and an office in which you will receive clients and work);
and finally, employees involved in selecting grooms, conducting correspondence, organizing visits and interpreting during dates (students who speak foreign languages and even, in some cases, the clients themselves, if they express such a desire, are suitable).

Purchasing several inexpensive computers can cost approximately 50,000 rubles, creating a website on the Internet can cost about 66,000 rubles. Total: 116,000 rubles. Monthly expenses will be added to this amount: office rent - about 15 thousand more per month, payment for Internet service providers - about 1,000 rubles.

As a result, to start a marriage business from scratch you will need 131,000 rubles, and in the future - 16,000 rubles every month.

Also, from time to time you will have to spend money or your own efforts on advertising - both on the Internet and in the city.

As for the salary of employees, it can be made proportional to the income that the employee brought to the agency, this will be approximately 40,000 rubles for a staff of 2-3 translators. If you know English well, you can write letters yourself, thereby greatly saving on staff and increasing your own profits.

Where will the agency receive its income?

The marriage agency will receive profit mainly from grooms:

Paid registration on the site will cost approximately $20.
Correspondence and video chat on the site will also be paid (inexpensive, from 1-3 dollars per letter or minute of video communication).
Paid viewing of photos - on some sites, in addition to the photo gallery, which can be viewed by everyone, the bride can, if desired, upload several additional photos, available for a fee (usually erotic photos or photographs taken for the occasion and intended for strictly defined clients).
Providing brides' contact information will cost grooms $10-15 per candidate (some sites also require a certain number of emails sent and time spent chatting before providing access to contact information).
VIP access, which gives access to contact information for all agency clients, can cost $100.
Organization of tours for grooms. A foreign partner can send a whole group of 10-50 husband candidates to Russia to meet Russian brides. Your marriage agency will rent a cafe, restaurant or nightclub for a dating evening, inviting all your girls to the event at once so that they can chat with foreign gentlemen in a relaxed atmosphere. Typically, such events are organized at the expense of foreign partners and provide your agency with additional income of 2-3 thousand dollars.
Related services such as sending gifts, organizing professional photo sessions and other services - depending on the price and quality of services.
Translation services for foreign guests are paid at a separate rate and, of course, more expensive.
You can agree with flower sellers, jewelry stores and owners of rental housing in your city on permanent cooperation and make this additional services offered by your marriage agency.
A fairly well-promoted dating site can make a profit from advertising. With a sufficient number of partners, advertising will be able to cover the costs of hosting the site.

On video: What is a marriage agency, the specifics of the work of a marriage agency

Download wedding agency business plan for 550 rubles, from our partners, with a quality guarantee. It is not publicly available on the Internet.
business plan: 1.

Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9.

Financial and economic justification for investments

10. Conclusions

First of all, when deciding to create your own marriage agency, you should attend several trainings and seminars to exchange experience.

Try to update photo galleries of your potential brides more often and invite them to the agency office for video conference sessions.

This will interest and attract potential husband candidates.

Finding new brides and grooms for your marriage agency is very easy - contact your friends in your city or abroad and don’t lose touch with girls who managed to get married successfully thanks to the agency’s services, don’t skimp on advertising - and then there will always be a huge influx clients and clients. Especially if your marriage agency operates online.

Source: https://biznes-prost.ru/26791.html

Choosing a life partner is an important step that should be approached responsibly.

Many modern women and men are looking for their happiness on the Internet on dating sites and social networks.

Such a popular method of dating could not help but interest scammers, so you should be very careful not to fall into their cleverly placed networks.

You can protect yourself and find a truly suitable candidate for the role of a spouse who meets all the parameters and requirements by using the services of marriage agencies. It is this idea of earning money that we will talk about in our publication today. How to open a marriage agency? How much does it cost and what is the profitability of this type of business?

Marriage agency business plan

Before you start implementing this highly profitable business with minimal investment, you need to draw up a detailed business plan with calculations.

What is it for? The fact is that with the help of a business plan you will be able not only to control the step-by-step process of implementing the idea, but also to efficiently distribute the available money.

As a result, the payback of the project will occur in the shortest possible time, which is important.

Download free marriage agency business plan

Stages of a marriage agency business plan:

Assessing the profitability of a business idea.
At the initial stage, you need to thoroughly analyze your future project, assess the demand for the service, competition in the chosen field of activity, and also decide on the amount of financial investments;
Business registration.
At this stage, you will have to collect and prepare the entire package of necessary documents for opening a marriage agency;
Search and rental of premises.
It is necessary to evaluate all the options, their advantages and disadvantages and make the right choice;
Purchasing the necessary equipment for productive work;
Searching for employees and drawing up employment contracts with them;
Advertising campaign to attract customers;
Calculation of profit and payback period of the project.

Do not neglect such an important point as drawing up a detailed business plan. Believe me, even experienced entrepreneurs begin to implement an idea immediately after drawing up a detailed business plan.

Scheme: statistics of marriage agencies

Beginning entrepreneurs are always interested in the question of in which area it is better to open a business and how much it costs. Therefore, we cannot ignore such an important point.

It is quite difficult to name the exact amount required to open a marriage agency. After all, it directly depends on the cost of renting a place, purchasing equipment, paying employees, etc.

Where can I get the required amount of money?

Finding money to implement your own project is quite difficult, but there are several options that will certainly suit you.

Credit. One of the easiest ways to get money is to take out a loan from a bank. But this is a rather risky step, so before you decide, you need to think everything over carefully, weigh the pros and cons.
Search for an investor. One of the most successful ways to get the necessary amount of money to invest in a business. But this option is quite difficult to implement, because finding the right person who will be interested in your idea is not so easy.

What do you need to open a marriage agency?

Business registration. First of all, it is necessary to determine the material and legal form of the activity. In this case, the most appropriate and least expensive option is to register as an individual entrepreneur;
Establish cooperation with foreign marriage agencies that will provide you with a database of their clients, potential brides and grooms;
Create a dating site on which you will advertise your services, register your clients and find them a suitable match;
Create a database of potential brides and grooms. You need to carefully fill out each application form, write detailed information about the candidate and attach his successful photographs.

Renting premises

It is advisable to locate the dating service office in the central part of the city. If the property does not have suitable premises, then it should be rented. Naturally, renting a place in the center is not cheap, but believe me, all costs will pay off very quickly if you approach the implementation of the idea correctly.

The premises need a good renovation; I do not advise you to skimp on this if you are going to serve elite clients.

It is very important that visitors feel comfortable.

Therefore, the interior, furniture, office equipment, everything must be located in its place and harmoniously combine with each other.

To create comfortable working conditions, you will need to purchase comfortable furniture. It is best to invite visitors to sit on soft sofas, and for employees to equip their workplace with everything they need.

Equipment you will need is modern computers, a scanner, a copier, and a printer. In addition, you need to install a safe in your office where important documents will be stored.

It is also required to install security programs on the computer so that only employees have access to the database with personal information about clients.

Searching for employees to work in a marriage agency

You should be very responsible when recruiting personnel to work in a dating agency.

Candidates for the position must meet certain requirements: pleasant but not vulgar appearance, education (preferably a psychologist), experience working in similar organizations, attentiveness, ability to communicate and listen to people.

In general, your employees must be impeccable so that every client is satisfied with their work and the quality of your agency's services.

Believe me, reputation is very important, it is quite difficult to earn good reviews, but you can lose trust in one moment.

It is necessary to conclude employment contracts with hired people, which should include a condition on non-disclosure of personal data about clients.

In addition to consultants on the selection of brides and grooms, it is also necessary to hire a photographer. His task is to photograph potential candidates in order to be able to attach a portfolio with the most successful photographs to the application form.

Profit from a dating agency

Your income will be the envy of many specific points. It is worth understanding that each marriage agency makes money differently.

What services can a dating agency provide to the population?

You can charge a fee for registering on a dating site;
Set a certain amount for your services. Some agencies charge only grooms, others charge all potential clients;
The marriage agency also receives money from the sale of a database of brides or grooms;
Another option for earning money is organizing personal meetings between your favorite candidates;
In addition, the agency is paid a certain amount for the possibility of correspondence, providing the client’s address and other personal data, the ability to view additional photographs, etc.

on topic on topic

How to attract clients?

Advertising

Good location. It is very difficult not to notice an agency that is located in the city center. Therefore, pay attention to this important point;
Name and sign. A bright sign and a sonorous, memorable name will certainly attract the attention of customers;
Advertising in the media and on television. If finances allow, then you can advertise your organization in popular magazines that women love to read, as well as on television and radio.
Internet advertising. A dating site must be promoted on the Internet in all available ways. Also, don’t forget about social networks, be sure to create your own group there.

Source: http://KakBiz.ru/sfera-uslug/kak-otkryit-brachnoe-agentstvo.html

You will not only receive material benefits from what you do, but you will also be morally satisfied, since your chosen mission – “to push people’s destinies” – is considered noble and in demand.

In just a few months of work, you can achieve great success in this field.

However, you can’t do this without competent organization of your own business. The question of how to open a marriage agency may be perplexing for some.

Of course, it requires the most detailed analysis.

Where to begin?

Before opening a marriage agency, you should study in detail the situation in this type of activity, at least on the scale of your locality. Read printed materials, advertisements, and advertising information regarding how to properly organize a business.

For example, analyze the price level in your city for the services of a “professional matchmaker”.

Chat with your friends or acquaintances - it is possible that some of them have some experience in the field of activity that interests you.

It wouldn’t hurt to sign up for a consultation with specialists who help you find your destiny as a client and explore the material, so to speak, from the inside.

Prepare a business plan

Do you want to learn about how to open a marriage agency? Take your time. First, you should draw up a detailed business plan for a marriage agency. In this document, you must thoroughly work out all the details and prospects of your future enterprise.

For example, you must determine the specialization of your activity, namely: will you look for wives or husbands only among your compatriots or will your client base also include foreign citizens. Perhaps you want to open an international marriage agency.

Also in your business plan, you should describe in detail the cost estimate (rent of premises, purchase of equipment, wages to employees) and predict how long it will take to recoup your investment.

How to open a marriage agency? There's nothing complicated about it. Remember that the main goal is to select the ideal candidate for the role of wife or husband.

The principle of operation of a marriage agency is quite simple: the more you manage to “connect hearts”, the better.

So, the business plan has been developed and the goal has been defined.

The next step is to register your business with the tax authority. As a rule, this procedure is done quite quickly (3-7 days).

As a result, you will have documents confirming the legality of your business. What's next? Let's move on to the practical side of the question of how to organize a marriage agency.

Choosing a room

The choice of location for your marriage agency should be approached responsibly and seriously. It is better to choose an area with developed infrastructure.

The building in which you rent premises must be located near shopping centers, supermarkets, hotels, cafes and restaurants. The place must be respectable.

One square meter of rent can cost you about 2,000 rubles per month. Think about the design of your office in advance.

Provide an area in the room in which a representative of the fairer sex could discuss with her friends the proposed candidates for the role of “life partner” over a cup of coffee.

The office interior should be designed in a business style, which would, at the same time, encourage the client to have a confidential dialogue. It is optimal if the area of the office you rent does not exceed 50 square meters.

To decorate the interior and make repairs you will need approximately 200,000 rubles.

What equipment will you need?

You must be aware that every hired employee must be provided with a workplace and have the necessary set of office equipment: a computer, scanner, printer, copier. You will also need upholstered furniture in the room to make clients feel as comfortable as possible. As a result, your wallet will be empty by another 300,000 rubles.

We are hiring staff

And one of the main components of a successful business is competent selection of personnel. You will need a couple of smart specialists who can thoroughly understand the peculiarities of interpersonal relationships.

With their help, you can find out as accurately as possible what qualities the client’s chosen one or chosen one should have.

Many people ask a simple question: “Why can long-term relationships between people ultimately be doomed to failure?” It's all about their psychological incompatibility. To minimize this risk, you need the help of experts.

With the help of consultations and tests, they will definitely find the ideal match for the client. Don’t forget that you will pay for the work of the specialists: one employee will cost you approximately 30,000 rubles per month. At a minimum, you will need two psychologists.

In addition to a psychologist, you will need the help of an experienced programmer or system administrator, since a huge number of applications will be posted on your Internet page. Of course, the above specialists will also need to pay wages, the average amount of which is 25,000 rubles.

Your staff should also include a makeup artist position. The lion's share of your profit will come from the wallets of male clients, who may ask you to “show” the product.

And you must be prepared for this. A makeup artist will help highlight the beauty of “potential” brides. His services will cost you approximately 30,000 rubles.

As a result, you should include about 115,000 thousand rubles per month in your cost estimate for paying wages.

Need an internet resource

It is impossible to imagine a marriage agency as a business without official representation on the RuNet.

Currently, any organization that provides services for selecting a spouse or wife has its own Internet resource.

With its help, the process of selecting candidates for “life partners” for your clients will be significantly simplified. In addition, you can provide an option through which help from a psychologist will be provided online.

On the Internet portal, you can also keep a record of those people who contacted your agency: it is likely that they will want to independently communicate via the World Wide Web with their potential “halves” from other cities and countries. And you have the right to provide them with such an opportunity. This will help you differentiate yourself from your competitors.

At the same time, the design of your portal should be bright and beautifully designed. It should be user-friendly, namely: load and open pages quickly, have a clear menu.

In addition, make sure that your resource is promoted, that is, it should be in the top of well-known search engines (for example, Yandex or Mail). It is possible that for this you will need the help of specialists who are engaged in “site building” on a professional basis.

Operating mode

Consider the issue of working hours and develop a clear schedule for employees. The question of how a marriage agency works is decided by its owner, guided by labor legislation. The rights of workers should not be infringed under any circumstances.

How much profit can you expect?

Before opening your own marriage agency, calculate your potential profit.

The income of a professional matchmaker comes from several sources. First, clients pay to have their names included in the database. As a rule, this privilege costs them from 2,000 to 5,000 rubles. It all depends on the specific set of services.

The second opportunity to earn money is the sale of updated databases, which contain the latest information about brides and grooms. One address can cost from 150,000 to 300,000 rubles.

The third type of income is organizing foreign tours for acquaintance. The commission amount for the client is 6,500 rubles.

You can also earn money by sending letters to the girl you like - the price of this service is 200 rubles.

Analyze cost estimates

Although the costs pay off quickly (in about 1.5 years), weigh the pros and cons before deciding to seriously pursue this business.

Source: https://BusinessMan.ru/new-kak-otkryt-brachnoe-agentstvo.html

A marriage agency is an organization of matchmakers and, as a rule, related specialists who help in finding a partner for the purpose of starting a family.

Thanks to the widespread use of the Internet, it is possible to organize acquaintances with possible candidates in the shortest possible time.

It is online agencies that complement and replace various forms of finding a spouse through third parties, for example, advertisements in newspapers.

International dating agencies create databases that contain the minimum personal information of potential spouses necessary to find the best candidate.

This is usually done by filling out a form. Dating agencies organize meetings of potential spouses, during which they can get to know each other better.

In cases where partners are separated by a language barrier, they are provided with an interpreter.

Where to begin

Before you open a marriage business on your own, you should study in detail the information about this type of activity, at least in the territory of your locality. Advertisements, advertising information, and printed materials related to this type of business will be useful.

For example, study the price level for the services of marriage dating agencies in your city.

Talk to your acquaintances and friends - perhaps some of them have experience in this field of activity or they could contact similar organizations.

It will also be useful to become clients of a “professional matchmaker” to obtain information “from the inside.”

Creating a business plan or project

Do you want to get started quickly and open your own marriage agency? Do not hurry. First you need to create a detailed business plan for a marriage agency. In it you must thoroughly work out the prospects and all the details of your future enterprise.

First, decide on the specialization of your activity. Will you look for husbands and wives only among residents of your country, or will you have foreign citizens in your client base?

It is this factor that influences the demand for the services of a “professional matchmaker”: the majority of Russian women want a foreign husband, and some of the male representatives prefer girls from the USA, Africa and Europe for marriage.

In your business project, you need to calculate in detail the cost estimate (employee wages, purchase of equipment, rental of premises) and be sure to predict the approximate period of time during which you will be able to recoup your investment.

There is nothing easier than implementing a marriage agency project. Remember, your main goal is to help select the ideal candidate for the role of husband or wife.

The main operating principle of a proper marriage agency is very simple: the more you “connect hearts”, the more you will earn.

This also affects the popularity of your business.

Think about it, it is impossible to come up with a better advertisement for your business than the words “let's get married” uttered by your clients.

So, the goal is defined and the project is developed. The next step is to register your organization with the tax authority.

This procedure, as a rule, does not take much time (from 3 to 7 days). After which you will be given documents that confirm the legality of your business.

Selecting a room

Choosing a location to open a marriage agency is a serious and responsible task.

You need to open an office in an area with developed infrastructure, and the building for renting premises should be located as close as possible to restaurants, cafes, hotels, supermarkets, and shopping centers. The place must be very respectable.

The price for renting one square meter will cost you at least 2000 rubles/month. The design of your office should be thought out in advance.

Be sure to provide a comfortable zone in the room where a representative of the fairer sex can discuss with her friends over a cup of coffee your proposed candidates for an ideal “life partner.”

The office should be decorated in a business style that will encourage clients to have a confidential dialogue. The area of the room should not be more than 50 square meters.

To repair and decorate the interior space, you will need to invest approximately 200,000 rubles.

Necessary equipment

You must understand that each of your employees must have a full set of office equipment at their workplace:

Xerox;
Printer;
scanner;
computer.

The room will also need upholstered furniture so that clients can feel as comfortable as possible. Your wallet will eventually be empty by about 300,000 rubles.

Recruitment

No matter how paradoxical it may sound, to open a marriage dating agency, the main importance should be the ability to professionally understand the psychology of individuals; the financial side of this business is secondary.

A component of a successful business is competent selection of personnel. All you need is a couple of smart specialists who can professionally understand the details of interpersonal relationships.

They will help you determine with maximum accuracy the qualities that your chosen one or chosen one should have.

Many people often ask a basic question: “Why can a long-term relationship be ultimately doomed to fail?” In fact, everything is quite simple - they are psychologically incompatible. To minimize this risk, you will need the help of experts.

With the help of tests and consultations, they are guaranteed to select the ideal match for the client. Do not forget that it is you who will pay for the work of specialists: approximately, 1 employee will cost 30,00 rubles/month. You will need at least 2 psychologists.

In addition to a psychologist, you will need the help of a system administrator or programmer, since most of the applications will be posted on your website on the Internet. This specialist will also need to pay at least 25 thousand rubles monthly.

It wouldn't hurt to have a professional makeup artist on staff. Part of your profit will come from the finances of women clients. Men may ask you to arrange a meeting with a girl, and you should always be prepared for this.

A makeup artist right in your office will help “potential” brides highlight their beauty. The services of a makeup artist will cost you 30 thousand rubles. Summing up, we get the cost of wages to employees in the amount of 115,000 rubles.

Availability of a website

It is simply impossible to imagine a successful marriage agency without a website on the Internet. With it, the process of choosing a “life partner” is greatly simplified. The option to communicate with a psychologist online will be useful.

A dating site should be beautifully designed and bright. It should be convenient: quickly load and open catalog pages, have a clear and simple menu.

Take care of promoting your resource. The dating site must be indexed by all known search engines. To do this, it won’t hurt to contact specialists who are professionally involved in “promotion”.

Agency operating hours

Think about the length of the working day and develop a clear work schedule for employees.

Only the owner decides what the working hours of the marriage agency will be, not forgetting to be guided by labor legislation.

Under no circumstances should the rights of workers be infringed.

How much profit can you expect?

Before opening a marriage agency, be sure to calculate your possible profit. The income of a professional marriage agency comes from several sources.

Clients pay to have their names entered into a database on the site. This privilege costs them in the price range from 2 to 5 thousand rubles.
Sale of databases with the latest information about brides and grooms. One address costs 150 - 300 thousand rubles.
Organization of foreign meetings for acquaintance. You can also earn money by sending letters to girls. The price for this service is 200 rubles.

Main expense items

Even taking into account the fact that all expenses pay off fairly quickly (up to 1.

5 years), analyze the possible pros and cons before making a decision and entering this business.

Organizing a marriage agency on your own is perhaps one of the most extraordinary ways to earn income. What could be better than making people happy?! You will be the one who will look for people's soul mates, and they will be grateful to you for this. You will not only receive material benefits from what you do, but you will also be morally satisfied, since your chosen mission - “to push people's destinies together” - is considered noble and in demand. In just a few months of work, you can achieve great success in this field.

However, you can’t do this without competent organization of your own business. The question of how to open a marriage agency may be perplexing for some. Of course, it requires the most detailed analysis. The recommendation described below will be primarily useful to those who intend to engage in meeting people on a professional basis.

Where to begin?

For example, analyze the price level in your city for the services of a “professional matchmaker”. Chat with your friends or acquaintances - it is possible that some of them have some experience in the field of activity that interests you. It wouldn’t hurt to sign up for a consultation with specialists who help you find your destiny as a client and explore the material, so to speak, from the inside.

Prepare a business plan

This is why the services of a “professional matchmaker” are in high demand today: Russian women dream of a foreign husband, and a certain part of our representatives of the stronger sex prefer to marry girls from Europe, Africa and the USA. Also in your business plan, you should describe in detail the cost estimate (rent of premises, purchase of equipment, wages to employees) and predict how long it will take to recoup your investment.

How to open a marriage agency? There's nothing complicated about it. Remember that the main goal is to select the ideal candidate for the role of wife or husband. The principle of operation of a marriage agency is quite simple: the more you manage to “connect hearts”, the better. The popularity rating of your enterprise will depend on this.

So, the business plan has been developed and the goal has been defined.

The next step is to register your business with the tax authority. As a rule, this procedure is done quite quickly (3-7 days).

As a result, you will have documents confirming the legality of your business. What's next? Let's move on to the practical side of the question of how to organize a marriage agency.

Choosing a room

The choice of location for your marriage agency should be approached responsibly and seriously. It is better to choose an area with developed infrastructure. The building in which you rent premises must be located near shopping centers, supermarkets, hotels, cafes and restaurants. The place must be respectable. One square meter of rent can cost you about 2,000 rubles per month. Think about the design of your office in advance.

Provide an area in the room in which a representative of the fairer sex could discuss with her friends the proposed candidates for the role of “life partner” over a cup of coffee. The office interior should be designed in a business style, which would, at the same time, encourage the client to have a confidential dialogue. It is optimal if the area of the office you rent does not exceed 50 square meters. To decorate the interior and make repairs you will need approximately 200,000 rubles.

What equipment will you need?

We are hiring staff

As paradoxical as it may sound, in organizing a marriage agency, the ability to understand the psychology of the individual is of paramount importance, while the financial side of the matter is secondary. And one of the main components of a successful business is competent selection of personnel. You will need a couple of smart specialists who can thoroughly understand the peculiarities of interpersonal relationships. With their help, you can find out as accurately as possible what qualities the client’s chosen one or chosen one should have.

* The calculations use average data for Russia

We all live by stereotypes. Since this article is about opening a marriage agency, here’s another stereotype: the owner of such an establishment (or rather, the owner) is a very spectacular lady of Balzac’s age who considers herself a queen who rules destinies. She herself is unlikely to be successful in her personal life, and is a self-confident fury with many years of experience as a matchmaker. But this, as already noted, is a stereotype. It doesn’t matter who opens the marriage agency - the character described above or a twenty-year-old archaeological student; Everyone has the same chances. It’s all about psychology and entrepreneurial talent.

Increase sales without investment!

“1000 ideas” - 1000 ways to differentiate yourself from competitors and make any business unique. Professional kit for developing business ideas. Trending product 2019.

A marriage agency is a type of business in which there will not be too much expense, but at the same time you will have to constantly work. Especially at first. In the future, it will be possible to attract employees who can be trained, but first you need to train yourself. To manage such an enterprise, you even need to have a creative approach to solving problems. A marriage agency can work according to completely different schemes, which are developed by their organizers, but almost any method of organization can be effective. A marriage agency is an intermediary who helps conclude a contract and takes a commission for this. And if we consider that many clients of such agencies come here for material gain, then the agency can actually be called an economic intermediary. The good goals of “connecting lonely hearts”, “searching for soul mates”, “helping to find happiness” and similar joys of old maids look very good on advertising posters, but, in fact, the activity of a marriage agency is a search for a product for the consumer. Only with the condition that the product will be sold only when the buyer likes it.

You can think through the concept of work long before the opening, because only about a month will have to be spent on registering a business entity. A marriage agency is an unlicensed type of activity (people are sold without any certificates), and therefore there are no restrictions on the form of entrepreneurship. Many agency organizers remain simple individual entrepreneurs, because it is much simpler and does not require significant reporting. Of the legal forms, a limited liability company is preferable, but only if an association of entrepreneurs has decided to engage in matchmaking. Such a business is difficult to classify, and it is best to check the coding of the activity with a lawyer, but the most suitable of the available codes is (OKPD 2) 63.99 Other information services, not included in other groups. In the end, the marriage agency collects information in order to use it correctly.

Initially, the work pattern of a marriage agency can be one of three types: men pay, women pay, everyone pays. Considering that men and women need a representative of the opposite sex with whom they can build a family to the same extent, then it is best to take money from everyone. But the most cunning and profitable way is to determine the client's potential. After all, all visitors to a marriage agency can be divided into 2 categories: product and buyer. The product can include attractive (in general) people who will enjoy attention, and the buyers can include those for whom they will have to look for a suitable person, because the client cannot do without the help of professionals.

But here it is very important to think about what level the agency will be, whether it will work for everyone or whether it will become something like an elite club, where leaving a profile in which is already a privilege. It is still not worth working with a focus on ordinary people, because the ordinary class usually does not have problems with their personal lives. It doesn’t work out mainly for business people who are constantly overloaded with work, people with inflated demands on applicants and, of course, the unfortunate victims of natural selection. The most difficult thing to help with this is the second category, because celestial beings are coveted by those representatives of humanity who, to put it mildly, themselves do not possess anything outstanding.

A very common situation is when a girl waits all her life for a prince on a white horse. When she suddenly turns thirty, she is ready to settle for just being a prince. When it comes to fifty, only a horse will suit her. But the problem is that princes no longer look at thirty-year-old maidens, and even horses don’t look at fifty-year-olds. When working with such clients, it is especially important to bring them down to earth and describe the real chances.

Already here it becomes clear that the marriage agency employee is a very competent psychologist who should be able to deal with almost any person. His task is to solve the client’s problem, and sometimes it takes a long time to convince him that the stated requirements do not correspond to the capabilities. This sounds suspiciously like the work of a realtor. It will be easiest with business people who clearly know what they want and correctly assess their chances.

Ready ideas for your business

For a successful man, the risk of not finding a woman is practically reduced to a minimum, but finding a wife, in the good sense of the word, is quite difficult. Due to a simple lack of time, he cannot figure out the person, and pays the agency just to find him an adequate and suitable person. Almost the same applies to successful women; sexism is generally inappropriate here. And the situation is no longer so popular when a person through an agency is looking for a one-time or simply not forever partner. In general, a marriage agency already in its name defines the purpose of its activities, and therefore finds people a permanent companion.

The practice of international dating, which is still popular, has long since gained popularity. In Russia, for some reason, it is generally accepted that the proportion of princes in the total population of Western countries is higher than in this country. And many women strive abroad, firmly convinced that there the grass is greener, the sky is bluer, and the men are more real. To the credit of Slavic women, it is worth noting that they are indeed very attractive for the most part, which is why in Western countries men are interested in them with more enthusiasm than their native women. And for several decades there has been an established scheme in which foreign buyers turn to local agencies with the desire to find goods from other countries, and a Russian agency offers goods on this world market. At the same time, only agencies contact each other, determining among themselves who will suit whom. However, foreigners can buy subscriptions to freely view the profiles of Russian girls. Men pay for all this, although a Russian marriage agency may also charge for its services. So, for example, a girl can pay for posting her profile.

Ready ideas for your business

To establish work with foreign countries, you need to create your own website, and the English version should be included in it by default. The agency organizer begins a search for foreign representatives of this marriage market and negotiates cooperation with them. They cannot run a business alone simply because they are in completely different countries. Russian girls are subject to high demands on compliance with external data. In addition, men from their agencies, and they, in turn, from their Russian colleagues will demand confirmation of the girl’s trustworthiness. That is, so that all the data she provides is correct (a rare overseas prince is ready, in addition to the Russian queen, to receive an illegitimate prince as a free bonus), so that the girl sets as her goal the creation of an international cell of society, and not base mercantile earnings, and so things like that.

Here again, marriage agency employees are required to have a good knowledge of psychology, because, as we know, everyone lies. In this case, the language barrier becomes a serious obstacle, and sometimes the agent has to correspond with men on behalf of the girl. In this way, more than one maniac is identified, although usually the foreign agency, for its part, also checks candidates for marriage. Agents working under this scheme must be fluent in at least English, but it is advisable to also communicate in German, Spanish, French and Turkish. Turks, as the most Europeanized Muslims, look quite normally at the possibility of marriage with a non-Muslim woman. If you work with existing agencies that have been checking clients who have applied for more than one year, then the risk of inadvertently turning your client into slavery or something worse is practically reduced to zero.

But in Russia there is already a problem with demographics, and it is worth helping Russians who are deprived of the attention of the opposite sex. Previously, the most common scheme was when the marriage agency did not divide clients by gender in the provision of its services. For them, a client was simply a person who came and received help in finding a partner. Both men and women paid, and the same amounts. As a result, the agency received a bonus from the already formed family, and sometimes the agent was invited to a wedding, where he pretended to be sincerely happy for the newly formed couple. Then wealthy men became regulars at marriage agencies, looking for a permanent or temporary alternative to their wife, while the main and often the only criterion was the beauty of the girl. There were also unmarried people who wanted to purchase a fashion accessory in the form of a young and frankly stupid, but at least beautiful girl. After all this, the most profitable business of the marriage agency was the international exchange described above.

In your own work, it is best to combine all these areas to ensure the maximum flow of clients. Whether to have a taboo on already married people or not is up to every entrepreneur to decide, because, in essence, morality is the deciding factor here. But sometimes also the prestige of the institution (which is much more important). Recently, a form of payment has become common in agencies when only the man pays for everything. Even if this is not interethnic communication. But, as already noted, it is better to take money from someone for whom you have to look for options. Here everything is like in economics, twenty percent of people are interested in eighty percent of the opposite sex, the remaining eighty are considered only by the remaining twenty. There is not enough for all the best representatives of humanity.

Ready ideas for your business

The very principle of the agency's work comes down to the following. People leave their profiles, which are carefully sorted according to certain criteria. You can have a virtual catalogue, or you can work the old fashioned way, offering albums to visitors. A person looks through the catalog and selects the options that suit him. The people they like are informed and describe the candidate. If the answer is positive, the couple is given a date. As a rule, the client pays for each viewing of the catalog, or buys a subscription, which can be limited or unlimited in time. But the main amount is received by the agency if successful, when the couple is ready to submit an application to the civil registry office. It is very difficult to avoid paying a fee for purchasing your happiness, because this is clearly stated in the contract that the client concludes with the agency. The only real chance is to go with your newfound lover to distant countries and marry there. And even then, there is a possibility that a mercantile Cupid businessman may sue his lovers for failure to fulfill the terms of the contract. In general, such cases are rare, and some agencies receive money only in the event of an official marriage, or at least after the couple has decided to move on to a serious relationship and suspend their search.

So, how much does it take to open a marriage agency? You will need to pay for registration - no more than 20 thousand. Afterwards, search for premises. A very small one, about 20-30 m2, will do. The rental price is difficult to name, but for a large city it starts from 20 thousand rubles per month. It’s not difficult to find a room that has already been renovated (that is, a completely ordinary office will do), but it’s still better to arrange the interior according to stereotypical ideas about a matchmaker’s house. This is perhaps the only business where hearts, lovebirds and rose-bottomed cupids look appropriate on the walls. Although it’s also better not to overdo it with the sugary pink content. Arranging your premises is unlikely to require more than 50 thousand rubles, but for an elite agency it is better to purchase expensive upholstered furniture and order a design project - this will pay off, and the level of the establishment must be maintained in everything.

Next is creating the website. This is a very important moment, because you need to invest at least 50 thousand rubles in it: the site must be attractive, fast-running and contain large catalogs. Sometimes it may be necessary to promote it, and the services of optimization studios can cost several tens of thousands of rubles (though not a one-time payment, but spread out over several months).

Advertising is important because there are plenty of competitors in this market, and before you can earn a good reputation, you need to attract customers. Advertising on the Internet works well, especially on dating sites. But regular ATL techniques can also be effective. Here you need to allocate at least 50 thousand rubles.

Now you need to consider the issue of hiring staff. Many owners of marriage agencies started their business alone, having only knowledge of languages, a lot of energy and a sincere desire to earn money. But sooner or later, a large marriage agency will need additional employees who work with clients, select options for them and correspond with representatives of the foreign marriage market. Here the calculation is about 15-20 thousand per additional person. Plus monthly payments: utilities, outsourcing, internet. But there may also be expenses when organizing trips for foreign men to this country (although, usually, such tours are fully paid for). As is clear from all this, the agency does not incur large expenses, which ensures a fairly high profitability of such an undertaking.

The most profitable client for a marriage agency is the one who cannot find a partner. It is he who will pay the most, in desperation paying money for any dates. A business from being built on happiness gradually re-qualifies as being built on failures. But not having successful experiences in the selection of human representatives in your portfolio (no matter how rude it may sound, in fact it is) can be very dangerous for your reputation, and therefore for doing business. The more couples are formed through the agency, the more clients it will have. As with everything, it is better to sacrifice short-term profits in order to strengthen your place in the market.

The cost of marriage agency services starts from about 300 rubles for viewing one-time profiles. It is possible to pay for each new questionnaire for a small amount. If a client wants the agency to completely take over the search for a partner, then he must pay 20-25 thousand rubles; in elite organizations this amount is much higher. If bringing a couple together ends with a logical result (more prosaically - a wedding, I mean), then the matchmaker receives from 10 thousand rubles, more often - 12-15 thousand.

In the case of working with foreign agencies, the Russian representative office will receive approximately 30-50% of the amount that the foreign colleague earns (usually about $10 thousand per man for the entire period of work with him - on average, a year). There are also additional services. This could be a special presentation of the client in front of representatives of the opposite sex. Or a professional photo shoot (you just need to agree in advance with photo studios, because it will be very difficult to support your own, especially at first). The cost of such additional services starts from three thousand rubles.

The success of a marriage agency depends on the director. The correct attitude is to be a businessman, to think like an entrepreneur, and not a lover of women's novels. But the calculation should still be on the consumer; real marriage between clients is the best advertising. If you follow this, you can quickly find a client base and get ahead of your competitors; although, as practice shows, the owners of marriage agencies often even cooperate with each other, because suitable candidates do not always turn to one intermediary. At the same time, a marriage agency is a highly profitable business (in the case of many clients), which has a constant monthly income (from those who are still looking for a couple) and additional in the form of rare but large deductions (from those who have finally found a couple).

Get current calculations for your business plan