♦ Capital investments – 750,000 rubles.
♦ Payback – 1.5 years

The production of souvenirs has always been a profitable and promising business.

In the market, despite its apparent fullness, there was always room for new companies that produce cups, plates, T-shirts, puzzles, calendars and much more with original designs.

If you are looking for an interesting and profitable business, t-shirt printing- what you need.

Firms operating in the market are small businesses, and therefore do not require huge capital investments to launch (with the exception of the purchase of special equipment), they allow the formation competitive advantages and constantly develop your business.

Why should you start t-shirt printing as a business?

At first glance, this business may seem frivolous and unprofitable.

But those who think so are very mistaken, because in order to start making souvenirs, there are many reasons:

1. A T-shirt is one of the most common souvenirs that people choose as a gift because it is not only original, but also useful.
2. To launch a startup, you don’t need to have millions of capital; it’s enough to have an amount of 500–700,000 rubles.
3. This business allows you to create competitive advantages and quickly advertise your company without spending a lot of money.
4. To open a company, a corner in a supermarket or shopping center with a total area of ​​10 square meters is enough, so you will significantly save on rent.
5. Despite the high level of competition, you can always find your niche to earn good money.
6. This is one of the most profitable types entrepreneurial activity, because experts estimate its profitability at almost 100%.
7. Even if you decide not to print T-shirts anymore, but to start another business, you can always get back some of the money you invested by selling the equipment.

How to win customers by organizing a T-shirt printing business?

You should use the maximum number of advertising tools (flyers, business cards, media, social media And so on).

Also, if you rent a corner in a shopping center, place an advertising banner or a huge notice at the entrance so that you can be easily found.

A T-shirt printing business can be successful if:

1. Give discounts to regular customers.
2. Constantly increase the range of manufactured products.
   Print not only T-shirts, but also mugs, plates, magnets, stationery, calendars and other souvenirs.
3. Not only work “to order”, but also sell finished products.
   What if someone immediately needs a T-shirt with a funny design?
4. Constantly be in search of clients, for example, start collaborating with souvenir shops.
5. To meet the wishes of clients and keep on staff specialists who do not know the word “I can’t”.

What do you need to start a T-shirt printing business?

Interesting fact:
T-shirts are most popular among young people aged 18 to 25 years. 20% of young people have more than 30 T-shirts of different colors, textures and styles in their closet.

If you have never made souvenirs before, then first you should study the theory.

Of course, you don’t have to be behind the equipment yourself - you can easily hire someone to print on T-shirts and leave only administrative functions to yourself, but it’s still better to know the nuances of the business you want to run.

Naturally, when launching a new startup, you need a plan that describes all the stages of opening.

The main stages are:

• registration procedure;
• selection of premises;
• bringing it back to normal ( renovation work, if they are needed);
• recruitment;
• purchase of equipment and consumables.

And your business plan must contain specific calculations, according to the prices for rent, salaries, etc. in your region.

Only then will you be able to understand whether T-shirt printing will be a profitable business.

Schedule for starting a t-shirt printing business

You can find a suitable area to open your business and purchase equipment in a couple of months.

After this, all that remains is to find suitable specialists and you can open a company.

In total, you can launch a startup in 3–4 months.

Nuances of the registration procedure for a company that will print on T-shirts

The form of taxation in this case is UTII.

When submitting documents for registration, immediately look for a suitable premises, because you need to obtain permission from the SES and the Fire Service for its operation if you are going to rent a separate premises.

T-shirt printing as a business does not involve a complicated registration procedure, so you can easily handle it yourself without involving a lawyer.

We are looking for suitable premises to run a business such as T-shirt printing

One of the main advantages of this business– the fact that to open it you do not need to rent a large room, because you can work on 8–15 square meters.

If you are going to make other souvenir products, you will need to find a larger office, because you need space for special equipment.

It is better to open your company in an area with high traffic.

The ideal option is to rent a corner in a large department store or a popular shopping center in the city.

In this case you won't have to:

• deal with inspectors government agencies– this will be done by the owner of the department store;
• make expensive repairs because the rented space is in existing shopping centers always in good condition;
• hire a separate cleaner, because you will be able to use the services of those people who also clean other offices in the shopping center, and this will save on wages.

Equipment without which T-shirt printing as a business is impossible

1. A special textile printer immediately prints on a T-shirt, but it works quite slowly, is not suitable for making bulk orders and has limited functionality; for example, it cannot be used to print a design on a mug.
2. Printing on a special film, which is then transferred onto the drawing using a heat press.

Experienced entrepreneurs and newcomers who have decided to engage in the production of souvenirs are advised to choose the second option.

I also advise you not to limit your business to just printing on T-shirts, but to put funny designs on mugs, magnets, plates, etc.

The minimum set of equipment to open a T-shirt printing business will be as follows:

Expense item	Qty	Cost (in rub.)	Total amount (in rub.)
Total:			270,000 rub.
Computer	2	40 000	80 000
Scanner	1	20 000	20 000
Color quality printer	1	30 000	30 000
Heat press	1	20 000	20 000
Electric grill	1	20 000	20 000
Cutting plotter	1	20 000	20 000
Digital camera	1	50 000	50 000
Telephone set	1	5 000	5 000
Other	1	25 000	25 000

As for furniture, you should purchase:

Expense item	Qty	Cost (in rub.)	Total amount (in rub.)
Total:			150,000 rub.
Tables	2	20 000	40 000
Chairs	5	10 000	50 000
Cabinet or rack	1	15 000	15 000
Showcase for placing samples and selling already finished products	1	20 000	20 000
Other		25 000	25 000

As you can see, you will need about 400,000 rubles just to purchase equipment and furniture.

You can save money by purchasing print equipment that has already been used.

T-shirt printing supplies

You also need to maintain your equipment, refill cartridges, clean computers, etc.

Clients often offer to bring their own T-shirt or cup so you can add a design to it.

Do not agree to such conditions, because without knowing the quality of the material from which the item is made, you cannot guarantee a good result.

Purchase consumables yourself and tell clients that you will only print on your own samples.

The first purchase of supplies for a business such as T-shirt printing should be as follows:

Staff who will help you do your T-shirt business

You should also enter into an agreement with the visiting cleaner.

It is advisable to allocate 80–90,000 rubles for salaries to staff in the provinces; naturally, in megacities or the capital, the salary scale will be different.

How much does it cost to start a business: T-shirt printing

This type of entrepreneurial activity refers to startups for which it is not necessary to have a large start-up capital. 600–700,000 rub. will be enough to start working.

Of course, in Moscow or in large cities, capital investments will be twice as large, because here the cost of rent is higher, and salaries are higher.

Still, T-shirt printing as a business is suitable for entrepreneurs with small start-up capital.

Table of expenses for starting a startup:

You can reduce the amount of capital investment in this business if you find cheaper premises to rent and purchase used furniture and equipment.

You may also be interested in the following video about

how to open a custom souvenir printing business:

How much can you earn from printing on T-shirts if you open such a business?

The selling price of finished products is the cost multiplied by 2–2.5. That is, you can sell one T-shirt for 500–625 rubles, a cup for 300–375 rubles, a magnet for 60–75 rubles.

Your monthly income directly depends on how many souvenirs you can sell.

After six months of active work, it is quite possible to achieve the following indicators:

110–130,000 rubles of this amount will go to staff salaries, taxes, consumables and other mandatory expenses, but you will have at least 50,000 rubles as a monthly profit, which will allow you to fully return the capital investments spent on the business for one and half year.

Business printing on T-shirts considered one of the most cost-effective.

If you constantly look for new customers and expand the range of manufactured products, you can make great money every month.

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The effectiveness of this business lies in the fact that products with personal information(photos, names) is a new product, which is why the demand for it is high. Five years ago, no one could imagine that their own faces could be imprinted on consumer goods. Bringing factory technology to the masses made this possible.

This technology is called sublimation printing. Let's consider a printing format such as sublimation printing on mugs. The peculiarity of this type of activity is that the mug itself is a good practical gift, and the image printed on it gives the effect of personification.

A mug is a universal thing (it has no gender, age, type of relationship), so there are many options for implementing services for applying images to it:

• Application of brand marks (as a gift to the head of a small company; as branding within a large enterprise)
• Gifts for family and friends on special occasions (for example, an extra gift for a child's birthday; a Valentine's Day gift for teenagers)
• A gift in honor of a corporate holiday (for example, with the inscription “For the Airborne Forces, from Andryukha”; the inscription “Accountant, my dear accountant” as a gift to yourself on accountant’s day)

How much does the equipment for sublimation printing on mugs cost?

The good news is that the barrier to entry into this business is very easy, because... You don’t need to risk a lot of money to get started.

At the start you will need the following:

• Heat press. There are many options, but on average the price will be around 10,000 rubles.
• Jet printer. The Epson Stylus Photo T50 photo printer, which costs 5,500 rubles, is well suited for this.

Printing Consumables:

• Sublimation paper. One sheet of such A4 paper costs 10 rubles (one glass will require half of this sheet).
• An ordinary white mug costs 50 rubles. This is a classic cylindrical mug for tea, but for sublimation printing there are blanks in the form of beer, coffee and other shapes (but the prices for them differ).

Payback calculation

In total, the equipment will cost 15,500 rubles! The cost of one mug is 55 rubles. The average price for such personalized products is 200 rubles. It turns out 145 rubles extra charge. You only need to sell 106 copies to recoup the costs! You can push this amount to your parents through any kindergarten(having previously agreed on a kickback with the manager of the garden).

* The calculations use average data for Russia

Only about 5% of the St. Petersburg souvenir production market belongs to small firms. Nevertheless, the opportunity to make money in this business sector remains.

Several types of enterprises operate in this segment of the St. Petersburg market. "65% of products provide large companies with a full production cycle,” says Vladimir Evdokimov, Deputy General Director of A Square LLC. - Up to 30% of the market belongs to advertising agencies, which produce souvenir and promotional products independently and place some orders at other enterprises. About 5% belongs to small firms." The exact number of such manufacturers is difficult to determine, since souvenir printing usually complements other types of small businesses. As a rule, these are souvenir shops, photo studios, photo stores and others.

1 step Room

A small point for receiving orders and printing on mugs and T-shirts can fit on 6-10 m2. Electricity is required to connect the equipment. The main requirement for premises for a retail and production point is a good location. It is desirable that it be located in the city center, close to a metro station and transport interchanges. This attracts the main consumers: tourists, local souvenir buyers and customers of promotional products. "IN small companies“usually there is no advertising specialist,” says CEO JSC "Elga" Olga Prigozhaya, - the order is placed by one of the ordinary employees. He will choose from those companies that are easiest to reach." It is also profitable to locate in central department stores, large shopping centers and shopping complexes. Visitors and employees of companies operating there will become your potential customers.

Step 2 Equipment

For small production volumes, transfer printing is usually used for printing on T-shirts and mugs. Some equipment will be common to both directions.

To obtain an image in in electronic format a scanner, digital photo or video camera is used.

If there is no appropriate technology, you will have to demand from clients a ready-made electronic “picture” on floppy disks or by software. e-mail. A PC with a special program, for example Photoshop, Corel Draw, is used to process the image and print it.

At the stage of transferring the image to the fabric or mug, various equipment is required. There is special equipment for “decorating” mugs:

round heat press However, for small runs, a standard household electric grill (oven) is usually used.

“Special paper with an image is placed on the outside of the mug,” says Olga Prigozhaya, “under the influence of high temperature, the image transfers from the sheet to the porcelain. For small production volumes, it does not matter how this temperature is obtained. Moreover, an electric grill is much cheaper than specialized equipment.”

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During one day, up to 200-300 mugs can be processed in the oven. For printing on T-shirts Appliances doesn't fit. This requires a special heat press. Its productivity, depending on the press model, is 600-800 T-shirts per day.

3 step Raw materials

For transfer printing, special consumables are used: thermal transfer paper, toner for printing the image onto paper.

T-shirts are usually made of cotton, but they can be made of polyester, silk, etc.

There are certain requirements for circles. Porcelain is used for transfer printing: glass and plastic require other, more expensive equipment.

Ready ideas for your business

The circles must be cylindrical in shape and have a certain diameter. Porcelain is covered with a photo layer, which levels the surface and better holds the design.

Mugs, as well as consumables, are purchased from wholesale suppliers.

“The overwhelming majority of raw materials are imported from abroad,” said Olga Prigozhaya, “however, domestic manufacturers have already mastered the production of mugs with specialized coating.”

Step 4 Personnel

A small transfer printing station can easily be operated by one or two people. Often this role is filled by the owner of the business and his family.

The salary of hired employees can be piecework, fixed ($150-200) or combined. The main condition for the employee: the ability to process images on a computer.

Some develop these skills on their own, while others complete computer design courses. “A creative approach to image processing and the ability to negotiate with the client are very important,” says Olga Prigozhaya. “Customers sometimes bring a third-rate picture and want to get a masterpiece on a T-shirt. You need to correctly explain what is possible and what is not.”

You also do not need any special education to operate printing equipment. This equipment is quite easy to operate and requires compliance with the simplest safety rules.

up to $3 thousand is monthly income printing point on T-shirts and mugs

Source: "DP"

What is needed to open a printing station for T-shirts and mugs?

Name - Cost

• Personal Computer $400-800
• Scanner $100-2.5 thousand.
• Color printer $500-4.7 thousand.
• A set of cartridges for a color printer $150-1 thousand.
• Thermal Transfer Paper, $80 (generic)
• 100 sheets per pack $110 (for mug printing)
• Flat heat press for printing on T-shirts $1.8-2.5 thousand.
• Round heat press for printing on mugs $1.2-2 thousand.
• Electric grill (oven) $200-300
• Cotton T-shirts 200 pieces $500-700
• Porcelain mugs with photo coating 200 pieces $500

Total from $4 thousand and above

Ekaterina Burtseva
Source: Business Petersburg
Material taken from the Saint Petersburg Business Guide website

*The article is over 8 years old. May contain outdated data

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I have always been interested in how to organize a mug printing business. I studied this issue, and it turned out that anyone can implement this business idea and master the technology of printing on mugs easily and without high costs. The most interesting thing is that you can print photo pictures on mugs at home, and all the equipment designed for these purposes can easily fit on your home desk. Would you like to realize business idea: printing on mugs? Then read on...

Equipment for printing on mugs at home

In order to organize your business of printing on mugs at home, you need to purchase a minimum of equipment:

• mug heat press (cost from 2000 rubles);
• computer (any one you have at home will do);
• printer, CISS (continuous ink supply system), ink and paper - 7,000 - 10,000 rubles;
• mugs (the cost of one mug for sublimation is 35-100 rubles).

Now let's talk about equipment for printing on mugs and consumables more details.

Let's start with the fact that the process of printing on a mug is called sublimation, and the printer for printing an image on a mug is called mug heat press.

In order to apply an image to a mug, you will need special sublimation mugs, which can be purchased at a price of 35 rubles per piece.

The image that you want to transfer to the mug is first printed on special paper on a printer using CISS. This image is then transferred from the paper to the mug itself.

You will also need a computer or laptop to work with images and a printer.

It turns out that in order to organize home business: printing on mugs, you will only need to spend about 20,000-30,000 rubles on equipment.

Technology for printing photo images on a mug

In order to make it clear what the technology of printing a photo image onto a mug is, I decided not to describe the whole process, but to show it on video:

As you can see, there is nothing complicated about transferring an image from photo paper to a mug. But before that, you need to create the image itself and print it on special paper. If you are familiar with graphic editors and can process images in them, then learning the technology of printing on mugs at home will not be difficult for you. In case you do not have necessary knowledge, then you will either have to master Photoshop or search the Internet for ready-made images for sublimation printing on mugs.

How much can you earn by printing on mugs?

Let's calculate how much it will cost us to make one mug:

A mug for sublimation can be purchased at a price of 35 rubles per piece. This mug needs to be printed, the cost of this process will be calculated below:

At the beginning of the process, the image is applied to an A4 sheet of special sublimation paper. The cost of ink consumption is approximately 4-5 rubles per sheet, and the cost of a sheet of sublimation paper is about 4 rubles. It turns out that the cost of printing one sheet will cost us about 8-9 rubles.

On one sheet it turns out to place 3 templates per mug at once, which means 9 rubles need to be divided by three. The cost of printing a template for one mug will be approximately 3 rubles.

Now let's sum up all the expenses:

35 + 3 = 38 rubles, the cost of making one mug! I suggest rounding up to 40 rubles.

However, the cost of a photo mug can vary greatly. For example, look how much a photo mug costs on one of the Moscow sites. So, when setting the price for a finished product, proceed from the average price in your region or city.

Sell ​​10 mugs per day and get about 2,000 rubles in net profit. Multiply by 20 working days, and we get monthly income of 40,000 rubles.

It turns out that having mastered the process of printing on mugs at home, you can earn quite a decent amount of money. And it will be a truly home business.