Many entrepreneurs often wonder how to name stores or cafes so that they are heard and perceived adequately by citizens. Therefore, both the attendance of the institution and its prestige depend very much on the name. You should not call a beer store an incomprehensible abbreviation, they simply won’t go there.

How to name a beer store

Surely there are beautiful places in the city, for example, a river, so calling beer by its name is quite reasonable. The association with water will be correct, because beer is a liquid. A good example is Chepetskoe beer, named after the river.

The second option is the name, but paraphrased in a foreign way. If a man's name is Vladimir, then the Voldemar beer restaurant will appeal to all residents of the city.

You should not be like imported names like Birkin and others, because not everyone knows English.

Where to get ideas?

Of course, you can come up with your own, or you can scatter questions on the forums. Car owners will respond especially well. Well, what's a trip to the garage without beer or vodka? They will buy anyway, so you need to ask them. Why is this drink always popular? Because it is inexpensive, and if it is still well made, then there is generally no price for it.

Many take imported beer, but if possible, you can make your own. Mini-breweries have long been available to everyone, so it remains only to decide where to build it. Well, then create your own brand, come up with a name, and only then open a store.

Name check for uniqueness

You can check the uniqueness with the help of the Federal Tax Service, which can do this both in this district and throughout Russia. On the page of the tax service website there is a special section that has the name: "Check yourself and the counterparty". Fill out the form - get the result.

Of course, if there are a lot of similar names in Russia, then it’s better to come up with something else, because the drink, perhaps, will be sent to different cities, and it will be unpleasant that the company is confused with another supplier.

We call by our own name, or we turn to specialists

In the old days, owners of restaurants and other businesses often called their products by their last names, and were even proud of it. But, if the surname is not very harmonious, or the person does not want to “shine” it for a number of reasons, then he may well get by with the original name or the name of the area, as mentioned above.

Let's take, for example, the same Baltika beer, it is perceived adequately and sounds good, but if it were Leningrad, it would hardly bring such dividends.

The harmonious name of the product is quite important both during the promotion period and when the product enters the major markets of the country.

This service is called naming, and many companies provide an opportunity not only to check for duplicate names, but also to carry out the whole range of the above services.

Marketing research to determine a good name

In order for the product to be successful, it is necessary to conduct marketing research. This is the collection and analysis of information about other names and suppliers.

What exactly is included in the study

• Consumer market research;
• Market research;
• Study of the properties of the goods;
• Advertising effectiveness;
• Economic analysis.

All these services can also be outsourced to naming companies.

Each product has its own name and should be aimed primarily at the group of people to whom the product is intended.

If the beer is inexpensive, in plastic containers, then the name can be one. For example, Tolstyak beer. If it is designed for the younger generation, then most often it is a container of metal cans, so you need to come up with a more creative name for the product.

The third type is elite, such a drink is most often packaged in glass containers, and here you can’t make a mistake in the name, otherwise the product simply won’t work.

The slogan is an equally important element of the name

The slogan is an important element of naming. It allows you to immediately offer a description of all services or goods so that the buyer purchases it. A short phrase that displays a brand should be capacious and juicy in order to grab attention and be remembered. For example, "our beer is brewed with water from a holy spring." Or "the best malt and selected hops."

How to open a draft beer shop correctly

If a decision is made to open a draft beer store, then it is necessary to open it in the right place so that it brings high profits. A shop or pub should be opened in high traffic areas, and for this it is necessary to analyze what kind of public lives and visits this microdistrict in order to navigate with prices and product offerings.

In an elite pub, you can offer varieties that are more expensive, and cheaper in an inexpensive eatery. Accordingly, you need to know which contingent will go there. The lower the level, the more problems there will be with the store. There may be revenue, but there will also be expenses: broken furniture, fights between patrons, broken crockery, and constant staff turnover.

Sometimes expenses can cover income, and add to the owner's problems with law enforcement. It is better to focus on the middle class and the elite, let there be fewer visitors, but income can be taken at the expense of prices.

Decoration, advertising, design of a draft beer store

It is very important to properly arrange the interior space. The pub is associated with a wooden interior, oak stools and tables, a bit rough looking, but durable and even cozy.

A good option to make a cafe in a marine style. Beer is always associated in men with romance, wandering and travel, so you need to focus on their tastes. Do not forget about advertising, because people will not come to a beautiful cafe or shop right away. The best advertising is through a taxi. You just need to distribute business cards to all the drivers, and they will quickly advertise the cafe for a certain reward.

If you don’t want to mess around with a cafe, then you need to immediately stipulate that the store only sells products, this is indicated in the business plan and all documents. Then the point simply offers beer in containers of any volume, and drinking takes place outside the institution.

Such stores can be opened in any grocery supermarket, bring in equipment, a cash register. Permits are obtained from the SES and from the administration of the store.

What is the best equipment for a beer store

You will need special equipment for bottling beer, namely:

• Gas cylinders and reducer;
• Kegs and cooler;
• Beer column and drip collector;
• Defoamer;
• Beer taps, hoses;
• Gas hoses;
• Special equipment for filling.

beer store business plan

If you decide to open a store, you must. It includes:

1. Registration with the tax office, choose an individual entrepreneur or LLC (about 25 thousand rubles);
2. Renting or buying a store, possibly building it from scratch (monthly rent from 30 to 50 thousand rubles);
3. If you chose to rent, then repair, with the selection of the right design (repair 40 thousand rubles);
4. Purchase of equipment (from 180 thousand rubles);
5. Purchase or production of beer (purchase from 100 tr.);
6. Expenses that include payment to sellers and an accountant (3 people - 40 tr.).

Such a small business plan will help you correctly calculate the approximate income and expenses, and will make it possible to find out whether the enterprise is profitable or not.

“We should definitely buy a bar. It will be called "Puzzle". Everyone will come up, look - why "Puzzles"? And therein lies the whole puzzle!”

TV series "How I Met Your Mother"

The heroes of the popular series decided to buy a bar, and the idea for the name arose by itself. Such cases are extremely rare. Successfully naming an institution is not an easy task. The competition among bars in Moscow is high. The name should at the same time be different from the rest, and convey the main idea, and attract guests.

Want to know what the name of the bar is? What mistakes in names should be avoided? Read about it in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a bar name: the basic principles of naming

What needs to be done so that guests come to your bar? Attract their attention, interest their originality. The name is the first thing visitors learn about a bar. Therefore, its selection must be approached consciously.

Stick to the basic naming rules:

• Brevity. The title should contain no more than 2 words.
• Uniqueness. There are more than 1000 bars in Moscow. If your name is the same as others, you risk losing customers, they may simply mix up the establishments.
• euphony. A complex name will quickly be erased from memory.
• Associativity. When mentioning the name, your visitors should imagine a place with a pleasant environment. Negative associations scare away guests.

The name is the face of the institution's brand

The first thing to do is to think through all the nuances of the brand of your bar. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the institution dictates the interior, menu, nature of the service and the name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of the institution.

Think over how your institution will be decorated, work out every detail of its brand. The more original the image is formed, the special atmosphere of the bar, the more interest it will arouse among the guests. In Moscow, the audience is sophisticated, so you have to come up with something truly original.

For example, a British-style bar can be called "Queen", "Scotland Yard", "Becker Str.", German - "Munich", "Stirlitz", "Frau Müller".

If you are looking for a name for a loft-style bar, use the words industrial sphere. Examples are "Floors", "Manufactory", "CheerDuck".

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (film “Coyote Ugly Bar”), “Duhless” (Sergey Minaev’s novel “Duhless”), “Leaky Cauldron” (from the cycle of Harry Potter novels), “Sherlock” (from the cycle of novels about Sherlock Holmes), "The Prancing Pony" ("The Lord of the Rings").

Try to take as a basis the name of a literary character or the name and transform it to fit the specifics of your institution. A good example is the name of the beer bar "Harry Porter". The guests have an association with the famous hero of books and films. At the same time, "porter" is a type of dark beer.

Bad bar names

Beer is the most requested drink in bars. But you don't have to dwell on this word. "Pivko", "Pivo-Vody", "Pivnaya zapravka", "Beer Kingdom", "Champion" - all these names evoke a strong association with a cheap beer establishment where marginal personalities gather. The name creates a reputation.

There are names that are ambiguously evaluated by visitors. For example: "Honey, I'll call you back", "Where am I?", "I love you, life!". Such names for bars are original and funny at first glance, but often cause bewilderment and rejection.

Name as a way to increase profits

What does the visitor evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is the name that encourages people to visit the bar.

When creating your own business, the choice of an original name for a business is often put almost the last item on the list of tasks. Of course, the most beautiful name of the cafe will not be able to compensate for flaws in the organization of work, the development of methods for attracting customers. But if you choose it correctly, you will be able to avoid many problems and improve the effectiveness of the advertising campaign, promoting your services.

Café name selection criteria

One of the easiest and most profitable options is to open your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements are put forward service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

1. Do not cause ambiguous associations, unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, customer service form, service level.
4. It is desirable that the name reflects the concept of the institution.

These parameters are relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
• choosing an easy-to-pronounce, short name without a heavy semantic load;
• playing around with words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful when choosing names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot) , geographic areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not harmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of the word for an alpine rural house and the already boring name Beryozka is not a very good solution. More examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We give the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (reaches $ 500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (Seven cockroaches bistro, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt ​​for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it (Night Dozhor, BuchenNaus, Drunken traffic cop, Deep Throat, KhZ cafe - stands for “good institution”, but causes ambiguous associations).

St. Petersburg bars and coffee houses have always stood out for their atmospheric character. Instead of the classic "Moscow" and "Natalie" - biting phrases that evoke double feelings. Against the background of super-originality, many names are so boring that I would not even notice them if it were not for my laughing friends from other cities.

It translates as "I am grateful for today." The meaning is great, but the pronunciation is just tin. It's like getting a foreigner to say "welcome". While you are trying to pronounce it, you just want to leave these attempts and say - don't care, let's go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is "a bar on the corner of a pea and a fountain", or "the one where the window sill is on the pavement." I can't say anything bad about the bar itself: good food, delicious coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the society of clean plates. Didn't cheat. The bar has a stylish interior and delicious cocoa.

Pun: either a family restaurant or hyper-friendly. Inside, the interior is homely, the food is inexpensive, you can safely sit down with a laptop or fill up with friends.

There was so much noise around the name that it was impossible to pass by. It offended someone, someone doesn’t care, someone considers it an excellent marketing ploy. I consider this a provocation, but I have nothing against the institution.

When I saw the name, a Georgian spoke in my head. Directly from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, then there is samsa and barbecue.

Lebedev is not on them. The bold rule of leadership was that & should not be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beers and homemade sausages. There is some associative logic here.

"What people"

Simple expressions are often chosen as names. “Hi”, “How are you”, “What people!”. The facility is good. True, I expected that every time someone comes in, everyone exclaims the name of the bar in unison. It would be stupid, but funny.

Every normal guy has his own hit parade of favorite drinking establishments - you can argue about them almost endlessly. Although this is exactly what we are going to do - however, we will make up the hit parade from establishments where none of us will be able to visit anyway. So, just in time for the premiere of the film "Armegeddets" about a bar trip - ten drinking establishments from cinema and literature.

Dairy bar Korova

Novel and film of the same name A Clockwork Orange

What is served there

"Milk plus" or "Milk with knives"

Who goes there

"pussy" and "real guys"

What is there to do

fight, find yourself a "kitty", get stoned

Korova is a collective image of a club for a young and radical audience. If something prevented you from enjoying endless nights in such establishments in your younger years, go this coming weekend so you don't miss the moment. It is impossible to walk in such places for a long time, but they have the most important thing - energy: you can dance like the last time all night until dawn, take part in a fight, get drunk on cheap and meaningless alcohol, talk to girls who cannot connect two words, and better all at once. Korova in this regard is just what you need.

"Milk-plus" stands for "milk plus some kind of additive" (most often narcotic or psychotropic). To the delight of the local youth, in “Korova” you can drink “good old milk” with veloset, sintemesk, drencrom and “something from the things that make quiet baldiozh come from, and for fifteen minutes you feel that the Lord God himself with all his sits like a holy host in your left shoe, and sparks and fireworks jump through the brain. "Milk with knives" - milk with narcotic additives; not only gives peace, but also inspires new achievements. The composition of "Milk with Knives" is unknown, but the effect is known - "it came from tortsh, and I wanted dratsing, I wanted to gasitt someone in full, one with the whole caudle."

Bar Titty Twister

Film "From Dusk Till Dawn"

WHAT IS SERVED THERE

tortillas, Chango beer, whiskey, tequila, absinthe and all the spirits that keep you going until morning

WHO GOES THERE

bikers, truckers, bandits and vampires

WHAT IS THERE TO DO

order a beer or whiskey, play billiards, fight or just sit with a bottle in the corner and look at the wriggling female bodies and, in fact, “twisted boobs”

A bright and noisy oasis, open from dusk to dawn, is decorated with a neon girl with gigantic breasts, illustrating the name of the bar. At the entrance, the inscriptions “Girls, girls, girls” glow. Inside - everything that the signs promise. Titty Twister (in the Russian version it should be called "Twisted Tits") resembles a cave in which they put a bar, a stage for musicians, tables for the hungry and pool tables. Half-naked women dance on all horizontal surfaces. The previous five sentences sound like another dream bar, right?

This place has a laid-back atmosphere of impending sacrifice. A drunken half-naked disco here sooner or later turns into a fun shootout - a favorite thing for all peoples in North America. For one peso you can rent a girl here, or even two. In general, everything is on the verge - what you need.

Tito & Tarantula

Founded in 1992, the band is best known for performing the song "After Dark" in the film From Dusk Till Dawn. However, fans of Latin rock love her not only for this. In their almost 20-year history, Tito Larriva and company have recorded five albums, as well as three songs for the soundtrack to Rodriguez's Desperate.

Robert Rodriguez, like Quentin Tarantino, is not a fan of product placement, so he prefers to come up with trademarks for his films. In "From Dusk Till Dawn" there is his favorite beer - Chango, whose yellow label was also lit up in "Desperate" and "Sin City".

Al's Backyard Bar

novel by Hunter S. Thompson The Rum Diary

WHAT IS SERVED THERE

beer (25 cents per bottle) and rum (serving - 10 cents, with ice - 15), as a snack - hamburgers, which are deftly prepared by the negro Gutalin

WHO GOES THERE

journalists of all stripes, sportswriters, proofreaders, typesetters and their poorer friends

WHAT IS THERE TO DO

take a picture of the pianist Otto, swindle the last cents, meet the local revelers

Ex-jockey Al Arbonito set up a bar on his patio - and at first it was a windswept establishment where you could throw up very cheaply. In addition to favorable prices, "Backyards" have a picturesque location - on the top of Calle O'Leary hill. After Al expanded the bar, putting his own house into business, the place was transformed. Now "At Al's" consists of two parts - a cocktail room and a patio with wooden tables and umbrellas. Neatly in the middle between these zones is a piano, which is played by "a skinny person with a sad face named Nelson Otto."

Girls - bypass Al's patio a mile away, better - closer to expensive restaurants or casinos, where there are well-earning people in expensive suits. Tourists should stop by for a while, take a picture of pianist Otto clattering keys and escape to a more respectable place. For anyone who wants to squander the last cents or meet the most seasoned and degraded journalists in Puerto Rico, the doors of the Backyard are open around the clock.

Nelson Otto and his instrument

“The old cabinet piano, light gray in color, was covered with a special shellac so that the salty air would not eat through the polish, and seven nights a week, all twelve months of the endless Caribbean summer, Nelson Otto sat at the keyboard, stirring sweat into the bleak chords of his music.”

"San Juan Daily News"

A Puerto Rican newspaper founded in 1955 by a communist named Lotterman, which has seen in its ranks "both wild young extremists, and genuine talents, and honest people, and terrible degenerates, and Paul Camp (Thompson's alter ego. - Note. ed.)».

Restaurants and bars for the gods

animated film "Spirited Away"

WHAT IS SERVED THERE

apples, pork, sushi and rolls, sliced ​​squid, roast poultry, gigantic fish heads and seafood of all sizes and types, compeito

WHO GOES THERE

Japanese gods, spirits and ghosts from all over the Earth, people with magical abilities

WHAT IS THERE TO DO

if you are a god or a spirit, you can taste the best dishes in the world; people without superpowers to eat better not to touch

This food court made the list at least for its approach to targeting audiences. The restaurant chain is owned by the sorceress Yubaba, who runs everything in a small town. Located under a sloping roof and looking like a souvenir shop, each restaurant hides an abundance of outlandish delicacies. In general, during a long bar trip, such a place would definitely be worth visiting.

Club "At Cady's"

graphic novel by Frank Miller "Sin City"
film of the same name by Robert Rodriguez

WHAT IS SERVED THERE

beer and spirits

WHO GOES THERE

hitmen, psychopaths, whores, old drunkards, rich boys, losers of all kinds, and lovers of French prostitutes

WHAT IS THERE TO DO

get drunk, forget yourself and look at naked female bodies

Like most locations in Sin City, Cady's shemale place looks like the worst kind of pub, but people come here not for the atmosphere, but for good music, beer and naked beauties. A classic bar counter, small round tables that can hardly fit two, and a stage for dancers in cowboy hats, jeans, short shirts, or even no clothes at all.

Club visitors enjoy listening to country music: not “You put me on a natural high”, but songs by Twitty Conway, Merle Haggard, Emmylou Harris and Tammy Wynette. The musical accompaniment is somewhat unusual for a city with such a history, but here they even dance striptease under country music. In the film version of Rodriguez, something more club-like plays in Cady's.

The star of the institution - Nancy Callahan - at the age of 11 was almost raped by the only son of Senator Roark, who holds Sin City under his heel. The girl was saved by police officer Hartigan, for which he paid the price. Nancy tried to prove to everyone that her deliverer was innocent, but lost. Having retained warm feelings for Hartigan, the grown-up idealist became a dancer, in which she was extremely successful.

Dining on Tatooine

Star Wars: A New Hope by George Lucas

WHO GOES THERE

"Steal, kill, but don't be a robot" is the motto of this establishment; in fact, he determines the policy of face control

What does it look like

the longing for ancient vaulted ceilings is combined with a love of high-tech drinks, and the simplicity of the interior is combined with a frightening variety of visitors.

Representatives of all races, faiths and ages gather on Tatooine. In fact, this institution is an analogue of the same Titty Twister, but transferred to another planet and another universe. The audience is worse, but the rules are about the same: do everything that has enough eggs.

While the visitors fill their belly, their ears are delighted by the analogue of the Tito ensemble - the group Figrin D "an and the Modal Nodes. All members of the group are representatives of the race of bits, highly developed humanoids with an elongated skull. Talented musicians use instruments of the future that resemble a cross between a laser sword and a bagpipe , then with a flute.

Texas Chili Parlor

Death Proof by Quentin Tarantino

WHAT IS SERVED THERE

Shiner Rock beer, Bombay Sapphire gin, Wild Turkey whiskey

WHO GOES THERE

local boys with clogged sleeves, machos, mexicans, truckers

WHAT IS THERE TO DO

drink, put your favorite song on the jukebox

Outside, it's just a plain gray wall with a neon sign, like a lonely bored garage. But inside there are mirrors, an abundance of drawings, photographs or posters on the walls and, of course, a jukebox. For those who come to eat here, there is a special dish on the menu - "Nacho Grande", but only the most desperate stuntmen eat from this bowl.

Jukebox playlist:

Smith - Baby, it's you

T.Rex - Jeepster

Eddie Floyd

Pacific Gas & Electric - Staggolee

Joe Tex

The Coasters - Down in Mexico

Bar "Colorado"

STEPHEN KING'S NOVEL "THE SHINE",
STANLEY KUBrick's eponymous film

WHAT IS SERVED THERE

bourbon, Old Fashioned and other American classics, but in the most authentic versions

WHO GOES THERE

Jack Nicholson

What does it look like

perfect for the American provincial who wants to get the best service during their holidays - velvets, burgundy chairs, expensive chandeliers and "Lloyd, the best bartender from Timbuktu to Portland, Maine"

When anti-tobacco laws win a landslide victory in all countries of the world, the Colorado bar will become a Mecca for cigarette lovers. Here, visitors are waiting for "gleaming Formica tables, each with an ashtray, each ashtray with a box of matches." Further, as they say, a matter of technology. Order a glass of bourbon (Jack Daniel’s is optional) and watch bartender Lloyd serve you shot after shot with obliging indifference. As the first toast, you can talk about the burden of the white man, and continue with chatter about problems in the family. Or drink silently, groaning with pleasure, but always grumbling old-fashioned nonsense under your breath.

First of all, demand a normal room from the owner so as not to meet a hangover morning near the cattle trough. You can not worry about food so zealously - they will optionally bring the best. After all the bales and personal belongings are hidden from prying eyes, you can go down to the main hall to chat with travelers and locals. Everyone will speak in unison, so do not be shy and choose an interlocutor.

pipe-weed

"Sweet galenas", "halfling leaf", "grass of the people of the West" - everything is about the same. Hobbits were the first to think of stuffing their pipes with them and taught everyone this art. In order to enjoy this Middle-earth tobacco, pipes made of wood or clay are usually used. Rumor has it that smoking a pipe clears the mind and allows you to be more loyal to the opinion of the interlocutor.

11 pubs and "Armageddian"

final film of the trilogy
"Blood and Ice Cream" - "Armageddian" by Edgar Wright

WHAT IS SERVED THERE

Winshire Brewery beer

WHO GOES THERE

locals, youth, robots

WHAT IS THERE TO DO

drinking one pint in each pub, move towards the intended goal

12 pubs make up the legendary alcoholic route - the "Golden Mile", which is crowned with a mug of frothy drink in the World's End establishment ("End of the World", or just "Armageddets"). Most pubs have fallen victim to globalization and look like twins: a bar, a few tables, darts, a menu written in chalk on a blackboard and, of course, a TV to watch football matches. However, each subsequent pub becomes more fun and original. True, it will be possible to finally assess the quality of these establishments only after the premiere of the film this Thursday. Perhaps the "Winchester" from the previous part - "Shaun the Zombies" - will be more pleasant.

P.S. The editorial list of ten establishments is only our subjective choice. Send your options in the comments, we will argue.

In order for a cafe or restaurant to make a profit and attract customers, it is not enough just to build a business correctly. It is very important to come up with a good, interesting, catchy and memorable name. This article proposes to explore 30 options beautiful names, one of which may be your cafe, restaurant, club or other private enterprise:

1. "Rendezvous" - in other words, a meeting. This is a very good and memorable name.
2. "MEETING" - the same as the Rendezvous, only in the Russian way.
3. "PROVENCE" is a great, modern and fashionable name for, for example.
4. "TENDERING MAY" - nostalgia of the Soviet times.
5. "BRIGANTINA" - an interesting name, will always be heard.
6. "HUMMINGBIRD" - a small bird. Light and simple name, suitable for both an ordinary cafe and a children's one.
7. "PENGUIN" - which can also be duplicated as "GwinPin". Very simple, but at the same time not a common name.
8. "SCARLET SAILS" - a phrase known from school. Suitable for the name of a youth cafe.
9. "BE READY" - this name will be just right for a youth cafe or nightclub.
10. USSR - quite suitable for a cafe, bar with paraphernalia and symbols of the Soviet era.
11. "VICTORY" - an interesting and memorable name for a cafe of any type.
12. "RED SQUARE" - this name is especially suitable if the cafe area is decorated with red paving stones.
13. "COLUMB" - an unusual but memorable name.
14. "SUBMARINA" - the interior of the cafe is made in the form of a submarine.
15. "Thumbelina" - this name is suitable for a children's cafe.
16. "GOLDEN KEY" or "BURATINO" - also suitable for a children's cafe.
17. "BAIKAL" is a deep and rich name for any public institution.
18. "LEOPOLD" - a cheerful and positive name for an adult and for a children's cafe, bistro.
19. "GOLDEN KHOKHLOMA" - an interesting name for a cafe, erected from wooden bars with a corresponding painting inside the room.
20. "TORTILA" - for children and adults, where a lot of sweets and various goodies are offered.
21. "JUBILEE" - a very common name that is suitable for a mini cafe.
22. "PIONEER" - nostalgia for the Soviet era.
23. "PEGAS" - a simple and luxurious name.
24. "FAMILY" - an appropriate name for a family-friendly cafe with a large assortment of inexpensive dishes.
25. "BANIFACIO" - the name for a children's cafe.
26. "GLOBUS" - an unusual and interesting name for a restaurant or cafe, which is located in a resort town or near a reservoir.
27. "NORTHERN LIGHTS" - a magnificent and colorful name.
28. "MIRAGE" is an appropriate name for a 24-hour cafe.
29. "ICEBERG" - the name for nightclubs or restaurants located on the sea coast.
30. "GULLIVER" - a sonorous name for a children's cafe.
Here are some names for your new cafe.

Yes, as you call the ship, so it will float. To name the store correctly means a lot!

According to statistics, every second Russian loves beer, and therefore it is not surprising that more and more new stores of this drink made from barley, malt and hops are opening.

The name of a beer store requires a serious approach and preparation.
It is necessary to compile a list of all words and phrases that reflect this topic in order to get an attractive, appetizing and expressive name.

A prerequisite for a good name is a marketing study of the area where it is planned to open a trading floor. After conducting a survey, determining the age and social status of the local population, a contingent of visitors is selected, which will be relied on as regular customers. For them, choose varieties, quantity, packaging, design and name. Everything should be in harmony and fit.

Elite varieties require a solid, not boyish name. Luxury requires an interior in a marine or English style, the use of expensive materials and wood paneling. Suitable options for the names of the beer store: "Pivnoff", "Pint of Beer", "Men's Company", "Beer Element", "Beer Time", "Beer Lovers", "BEER CLUB", "Beer Farm", "Beer and Pistachio "," Pivoman.

For the intelligentsia, it is better to open not a store, but a bar. In this case, the name of the beer bar in the style of "Beer Expert" or something similar will do.

If you rely on cheap goods from local manufacturers, then both the design and the name can be simpler: “Pivnaya Cave”, “Barrel”, “Opokhmelius”, “PivBukh”, “Pivolyub”, “Pivbul”, “PivoSOS”.

Polls show that many consider draft beer to be tastier and preferable to bottled beer. But selling in bulk is still more of a seasonal business, revenue increases by 30 percent in the summer.

The name for a draft beer store can be: "Beer spring", "Beer picnic", "Beer season", "PivRazliv", "Draught and fish".

Business owners often give it their last name. Before the revolution, the Eliseevsky grocery store was known, owned by St. Petersburg millionaire Grigory Grigoryevich Eliseev.

The "Trading House of D. I. Filippov", popularly known more as the "Filippovskaya Bakery", was famous, as well as the department store next to the Bolshoi Theater, which was built by two Scots who used their names "Muir and Mereliz" for its name.

If your last name is not very consonant with the beer theme, then you can come up with a whole legend about the ancestor - the brewer, as Oleg Tinkov did in his time, or simply use the one suitable for the name of the beer store: Pivakhin, Razlivnov, Filruev, Bukhnov-Pivnitsky.

When the goal is to sell an inexpensive foamy drink, then it can be called simply: “Beer Pier”, “Beer Shop”. "Beer", "Beer".

If the trade is designed for the younger generation, then it should be metal cans and, accordingly, a more creative name. For example, "Fan Beer" or "Beer Academic". It is also possible to use German male names: Hans, Heinrich, Karl, Ralph, Jürgen.

When a beer trade point opens in a supermarket, it is better for it to stand out with its design or name: “Beer fresh”, “Foamy-excellent beer”, “Anchor in beer”, “Khmilnik”, “Pivovarkin”, “Pivarius”.

To make your trade different from similar ones and be profitable, you should concentrate on an attractive name, a popular assortment and related products:

• baked potatoes;
• fish and meat smoked products;
• grilled chicken;
• ready barbecue;
• wobble, bream, ram;
• suitable fast food.

If you want to reach as many segments of the population as possible and offer a wide range, then the name of the beer store should also tend to be universal: PivZona, GlavPivMag, Beer Abyss, Beer Customs, Beer Feast.

The right business name will help popularity and success in the face of ruthless competition.

It is better not to use stereotypical, common or indecent names in trade, they will not attract regular customers, but repel them with their vulgarity. Example: "Pivko Obossun".

If the name of the beer store does not fulfill its function of attracting customers and popularizing the institution, then you can change it. To do this, it is enough to take a new one, only the director will need to issue an order on the commercial name, without making any changes to the constituent documents.

It is not recommended to use the accepted abbreviation IP (individual entrepreneur) in the name, since it is associated with a small shop or pavilion. Except when you have a serious business and you need to promote your name.

Copyright "All-Russian Business Club"
Author: Kirill Novikov

A pub is a special beer bar where guests are looking for a special atmosphere, great beer, leprechauns with gold and English lords. The pub is neither new nor unique. What's more, patrons are very conservative when it comes to decor and naming the pub.

A modern Moscow pub should look exactly the same as it looked in Ireland and Britain a hundred years ago. Declaring that the format of your establishment is a pub, you subscribe to this rule.

The name of the beer pub: where to get inspiration

The names of pubs in England are quite limited thematically. To name a place like in Britain, think like an Englishman. A typical Briton loves the queen, the royal family, folk literary heroes, valor, courage and hunting.

Pub names: examples from the British head

The name of the beer pub based on English literature: Cheshire Cat, Oliver Twist, Dickens, Humpty Dumpty. Get out a British textbook on literature and feel free to use it. Of course, the name should be familiar to Moscow visitors.

English pub names associated with the monarchy: Queen's head, Victoria, Red lion, Crown and scepter, King's hands. Titles associated with royalty are a weakness of the British. But choose options that will not overlap with the theme of the Russian Empire. After all, these are two completely different formats.

Name after historical figures: Captain Flint, The Beatles. One of the popular British pubs is called Mc Daids. Although now no one will remember who this person was, the name sounds very atmospheric. It is possible that the name of the fictitious Mr. Bradley will bring you real profit.

How to name a pub inspired by hunting: Bear, Fox and Goose, Dove, Horse Racing, Royal Hunt. The main thing is to keep the line and not wag the name in the direction of the tavern.

Bloodthirsty names of English pubs that the British are crazy about: A bucket of blood, Hanged and quartered. These and similar names have a historical explanation. If a chilling story helps develop a Moscow pub, use the idea!

Irish pub names may indicate geographic location or folklore: Saint Patrick, Dublin.

The name of the beer pub: what to avoid

The name for the pub should reflect the culture of the Victorian era. This is exactly what visitors want. Therefore, creative names will be perceived badly by the public and will not be remembered.

Examples of not the most successful naming: Himself am take, Pyatok, Fifth Ocean. Naming with a "Soviet smell" will also negatively affect the reputation of the pub: Khmelnaya, Pivnoff, Mosproekt. If you want to impress guests with creativity and a fresh approach to the concept and naming, it’s better to designate the format as a “beer restaurant”.

From Britain with love

Pub, in fact, the same brasserie. The difference is in the audience and the presentation of the institution. To make your pub profitable, follow the established rules of the game. Guests are waiting for a real piece of Britain. Do not deceive their expectations!