In this article I will tell you how to write restaurant business plan... However, most of the positions of the restaurant business plan are common to all catering establishments. Thus, after carefully studying this article, you can draw up a business plan for a cafe, a business plan for a cafeteria, a business plan for a cafeteria, a business plan for a bar, a business plan for a children's cafe, etc. on one's own!

How to write a business plan for a restaurant, cafe, bar

The opening of any restaurant, cafe, bar (yes, by the way, any catering establishment) begins with understanding the idea and careful planning. The restaurant owner must decide which target audience the restaurant will target, where it is better to locate the establishment, what the attendance will be and the size of the average check. Thus, even at the idea stage, the entrepreneur draws up a preliminary restaurant business plan.

The restaurant business as a whole is characterized by rather high competition. And yet, despite the saturation of the market, there is always and always will be a demand for catering services. Especially in establishments with more democratic prices, which include inexpensive fast food restaurants and cafes.

If we divide the market of inexpensive cafes into segments, then in each of them the saturation picture changes somewhat. According to statistics, the most promising are Internet cafes, cafeterias, literary, children's and vegetarian (a tribute to the fashion for a healthy lifestyle) cafes. There are not many such niche cafes yet, and their opening gives a chance to get your audience quickly enough. However, a lot depends on the specific city or even the region in which it is planned to organize such a happy establishment. In general, what should be done first, choosing a place or a concept for a cafe, is a controversial issue. With a great idea, it can be difficult to find a suitable space and vice versa.

Perhaps it makes sense for a novice entrepreneur to turn to the services of consulting companies. There you will be able to offer several options for buying or renting premises or (if necessary) a land plot. If you want to purchase a ready-made business, then such an opportunity can be provided. The specialists of the consulting firm will conduct a market research on your order, analyze the prospects of the chosen business idea or find a more profitable one, in accordance with your financial capabilities.

There you can also order a business plan for your future cafe. If it is necessary to attract additional funding, the development of a cafe business plan is carried out in two copies, which differ slightly from each other. One copy of the business plan is for the customer, and the second is for investors and credit institutions. The future owner of the cafe receives a document containing information about the main stages of organizing a business, painted in detail, as well as long-term and short-term planning for the future development of the enterprise. Investors are, first of all, interested in the efficiency of capital investments, guarantees of loan repayment on time with due interest and profitability of investments.

In principle, drawing up a business plan for a cafe for their own use is within the power of the very future business owner. You can find and download a ready-made business plan for a restaurant, a regular cafe, a children's cafe, an Internet cafe or any other similar catering enterprise on the Internet, including on our website. Only then it will need to be adjusted to fit your specific conditions. You can do this yourself or by using the services of specialists.

How to draw up a business plan for a restaurant or cafe. Template and recommendations.

The main thing is to take into account the main key points and subtleties that are required for a business plan. A competent business plan should contain a detailed description of both the project itself and its financial component.

For example, take small cafe business plan... Here are the points you should reflect in your business plan.

Description of the project
Opening of a small democratic cafe with 40 seats.

Target
Providing quality catering services for middle-income visitors.

Demand
The main stream of visitors is during lunchtime and at the end of work, in the evening. Serving both individual visitors and the provision of services for organizing small banquets, festive events.

Marketing and sales
Nicely decorated signboard and showcases, original design. Placing advertisements on the Internet, on radio, television and in the press. Informing the employees of the nearest enterprises about the work of the establishment, conducting advertising campaigns. Conclusion of long-term contracts with heads of organizations for corporate services for employees.

Documenting
Obtaining the necessary permits and licenses for work in the inspection authorities.

Production part
Location. The area where several enterprises are located, characterized by good traffic. The area of ​​the room is about 200 sq. M.

The number of employees is 12 people (cooks - 2, waiters - 4, bartenders - 2, administrators - 2, accountant - 1, auxiliary workers - 2, cleaning lady - 1).

Equipment: tables and chairs for the hall and utility rooms, bar counters, showcases, refrigeration units, stoves, ovens and other equipment for cooking, dishwasher, dishes, stereo system, TV.

The menu should include: salads, appetizers, first courses, hot meat dishes, side dishes, soft and alcoholic drinks, desserts.

Suppliers. Organizations involved in the sale of food products. They must offer quality goods at an affordable price and deliver them to customers on their own.

Financial part
Upfront costs depend on the type of property in the property, the cost of renovation work and the quality of the furnishings. You also need to consider: payroll, grocery shopping, advertising. Registration of all permits will also cost a certain amount, which should not be forgotten. The profitability of a business is directly measured by attendance and check size. The investment payback period is 1.5-2 years. On the issue of accurate financial calculations, it is better to contact the specialists.

Business development prospects
Opening of a summer cafe, installing a canopy near the establishment in the warm season and placing tables under it. To do this, you need to draw up a package of documents for the opening of a summer cafe.

Be sure to analyze the level of competition: how many similar cafes are nearby, what are their strengths and weaknesses, what needs to be done to get their customers to come to your cafe, and how to keep your own visitors.

Summing up, I want to say what to actually make cafe business plan, like any other enterprise in the service sector, it is not so difficult, especially using ready-made templates and best practices. Well, do not forget that you can always turn to specialists!

What you need to open a cafe in Russia: choosing a cafe format + advice on the selection of premises + equipment costs + personnel in a cafe + monthly costs + an approximate calculation of payback.

Where can you take a quick break from the heat and the smell of hot asphalt in summer? Where to warm up in winter and hide from the rain in spring and autumn?

Of course, in a cozy cafe, where you can not only warm / cool the body, but also eat and drink while talking with friends. There you can also mark the end of the working week or the child's birthday.

It turns out that a cafe is a universal thing that is in demand at any time of the year. Consequently, if there is demand, then there will be a business that can make good money in this niche.

What you need to open a cafe or small restaurant- in our article.

How to start launching your cafe or mini-restaurant?

To open a cafe, you need to remember a simple step-by-step plan:

1. Analysis of the location (the area where the cafe will be located).
2. Analysis of the target audience (who will be your main client).
3. Selection of the format of the cafe (for the needs of this very audience).
4. Registration.
5. Staff recruitment.
6. Equipment purchase.
7. Advertising campaign.

1) The place you need to open a cafe.

The first three points of our plan can be briefly called "market analysis". What is needed to open a cafe or restaurant, first of all, is a demand analysis.

Since this business is stationary, special attention should be paid to the selection of a place for your institution. As well as the premises.

The first and most important indicator for traditional cafes is organic traffic: how many people will pass by the establishment.

Depending on the average level of income in your region, one institution may have from 5,000 to 20,000 people.

For this reason, where traffic is high, cafes and restaurants literally stand on top of each other and do not burn out, generating good income.

If this is the city center, around which there are metro stations, business centers, various shopping and entertainment centers, etc., then this is an extremely advantageous location. But the competition is extremely high there - most likely, the best places have already been rented by someone.

In a residential area of ​​Moscow, 5-6 thousand inhabitants may be enough for the payback of one cafe, but outside the European part of Russia even 20,000 people may not justify the investment.

But here a lot still depends on the format of the cafe / mini-restaurant and on what kind of audience you are counting on.

2) The format of the institution.

Here are 3 examples of a wide variety of cafe formats for different audiences:

1. Summer cafe.
2. Youth cafe.
3. The cafe is a full-fledged restaurant.

Summer microcafé a couple of tables near a small outlet can pay off in a week - the costs there are minimal, you don't need special permits (you won't cook there), the staff is also not particularly needed (only the seller).

They do not cook anything, and only serve bottled soft drinks and cold snacks such as chips or dried fish. Well, maybe some simple sandwiches. This is the simplest and cheapest version of your business.

However, the summer cafe has its own serious drawbacks.

Firstly, in essence, it is a temporary income. If you have a stall with chips, ice cream and beer, then setting up tables with awnings will not be difficult. But it's not worth starting it as an independent business.

Yes, in warm countries this is one of the most popular options for a simple income, but our winters are not conducive to comfortable outdoor recreation.

A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be super-profitable.

In addition, you need to get approval from local residents, because cheap alcohol does not attract the most presentable contingent.

Youth cafe with self-service or "anti-cafe" is often much cheaper than the classic one - with waiters, bartender, etc.

Since this option is very flexible, it is impossible to indicate the exact amount of costs.

Classic cafe / mini-restaurant will require three to four tables to open, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite beneficial if there are other places nearby where people work or have fun.

Nevertheless, given a favorable location, a youth cafe-restaurant can be a very profitable business. However, not only the location determines its success, but something else as well.

What is needed to open a cafe - a standard one, without any special innovations? That's right - delicious food at reasonable prices.

3) Average check: the way to the client's heart is through the stomach.

For example, there are two cafes / restaurants, in one the average bill is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.

Here is an example of the average check for Russia in the middle zone:

But you need to understand that the "average check" is like the "average temperature in the ward."

At a traditional cafe / restaurant, the day is divided into peculiar segments of activity and downtime. So, if in the morning, immediately after the opening, the average check can be around 200 rubles. (coffee, bun and salad, for example), then by lunchtime the amount can run up in the amount of 300 - 350 rubles. per person.

You need to prepare for the night more thoroughly, since then the average check reaches 1000 or more. Especially if it's Friday night.

If you cannot decide which cafe / restaurant to open and what prices to set, then hire an agent for economic intelligence. This work is not permanent and is paid accordingly - about 10,000 rubles.

The scout's task is to go through all the establishments in your chosen area, look at their arrangement, read the menu, taste the "specialty" dishes and tell you how to make it better, cheaper, etc.

Registration and preparation of premises

If you know where and for whom you will open a cafe / restaurant, then it's time to officially register.

For simplicity of calculations, let's take the most popular cafe / restaurant format in Russia:

1. Average check - 400 rubles.
2. Seats - 50.
3. The place is near the business center, the area is central, but not historical (no tourist traffic).
4. Target audience - office workers.

This institution belongs to the middle category, therefore, a status is required to register it.

The fact is that an individual entrepreneur simply cannot get some licenses; there will be special difficulties in registering the sale of alcohol.

Nevertheless, there is nothing overwhelming here. Here's what you need to open a cafe / restaurant as an LLC:

In parallel with registration, you need to deal with the design of the premises. The fact is that some permits need to be obtained before you rent a room to open a cafe / restaurant, and others after, when the room is ready to receive visitors.

So, when everything is ready, checks from the Sanitary Station or the fire inspection may come to you, but the Federal Tax Service checks your documents even at the stage of business registration.

1. Premises for opening a cafe.

So, the premises for our format of a classic cafe / mini-restaurant for 50 seats need to be rented with an area of ​​150 -160 sq. M.

If we assume that the cost per square meter will be 500 rubles, then in total it will be necessary to pay about 80,000 rubles. per month .

As you can imagine, in the very center of the city rent will be much higher, especially in Moscow, but you can find it cheaper in a residential area.

Finding a room already prepared for a cafe / restaurant is a great success, therefore you need to be ready for a large-scale renovation. Do not forget about the prices for building materials, the cost of finishing the premises, payment to workers, etc.

It is believed that a sufficiently high-quality finish will cost about 300 rubles / sq.m, and the same amount - the services of craftsmen.

That is, 160 sq. Meters * for 600 rubles. = RUB 96,000

However, not everything is so simple ... 160 sq. M is the basic area, but you need to finish not the floor (or rather, not only the floor), but also the ceiling and walls. It turns out 96,000 rubles. needs to be multiplied by three to get 288,000.

Taking into account inflation, we can safely round up to 300,000 rubles. initial investment in the refurbishment of the premises.

Of course, you can get by with a cosmetic repair, then it will be an order of magnitude cheaper, but you do not need it for a closed workshop, which no outsider will see, you need it to open a cafe, which means that the interior should be cozy and attractive for customers.

2. Preparing the hall and kitchen for opening a cafe.

But renovation is not all the work that needs to be done to open a cafe. You need to connect all communications, hood, purchase equipment, etc.

It's worth starting with power supply, without which you cannot work.

It is quite simple to calculate your costs: one socket with wiring and connection to the network costs about 600 rubles. How many sockets do you need - such are the costs. If they are already in the room, then the expense item is removed from the agenda.

Next come water supply and sewerage... Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. In the same vein, it is worth considering ventilation and exhaust system on the kitchen.

For convenience, all these data on communications are best summarized in one table:

Equipment you need to open a cafe

Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation ducts, but for all this to work, built-in fans are needed. Especially for the kitchen, where it will be impossible to work without ventilation in the summer.

For the hall, kitchen, warehouse and bathroom, you may need 4 - 7 fans, the cost of which can reach 40 - 45,000 rubles.

Note that without good ventilation and hoods in the kitchen, the regulatory authorities will not give you permission, therefore you need to be very careful about this section to open a cafe.

Next, you need to consider the equipment separately for the hall and kitchen, as well as for storage facilities. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second, to prepare food, preserve food so that they do not deteriorate, etc.

With the hall, everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare), as well as auxiliary equipment and equipment for entertainment.

Here is an approximate estimate of what is needed to open a cafe in relation to the arrangement of the hall:

Furniture and equipment for the hall	Quantity	Cost, rub.
Total		422,500 rubles
Table	13 pcs.	19 500
Chair	55 pcs.	33 000
Bar counter	1 PC.	150 000
Customer Self-Service Line	1 PC.	100 000
TV set	1 PC.	20 000
Special effects system ("color music", spotlights)	1 PC.	10 000
Speakers and microphones (audio system)		30 000
Showcase with cooling function	1 PC.	30 000
Refrigerator for drinks in the hall (with a transparent door).	1 PC	30 000

Furniture and equipment for warehouse and industrial premises that are needed to open a cafe are as follows:

Furniture and equipment for work premises	Quantity	Cost, rub.
Total		269,000 rubles
Production table	4 things.	16 000
Washing	2 pcs.	6 000
Racks for vegetables and fruits	2 pcs.	8 000
Electric stove	1 PC.	50 000
Refrigerator	2 pcs.	100 000
Freezer	2 pcs.	40 000
Microwave	4 things.	28 000
Frying equipment	1 PC.	15 000
Food scales	2 pcs.	6 000

In addition to all this, you need to buy dishes to open a cafe.

Since we are talking about an average institution for 50 people, this list will be huge:

• cooking kettles,
• plates for first and second courses,
• cups with saucers and without,
• glasses (separately for dry and red wine, for champagne and cocktails),
• salad bowls,
• pots,
• pans of different diameters,
• glasses,
• cutlery for customers and kitchen workers.

The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are created, etc.

Thus, the costs of registration, registration of premises and the purchase of all the necessary equipment will cost you about 1,275,000 - 2,000,000 rubles.

Is this a lot? Certainly not a little, but if the place is chosen correctly, then the initial ones can fully pay off in six months or a year.

However, this is not all: we will face the costs of day-to-day activities, such as the purchase of products, consumables, as well as payments to employees.

What will be the expenses after the opening of the cafe?

The hall for the cafe was prepared, the equipment was purchased for the institution. It's time to attend to the staff and supplies.

We need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service workers are needed: a cleaning lady and a loader / plumber ("narrow specialist of a wide profile").

Since this is not a full-fledged large restaurant, you do not need super-experienced chefs, and accordingly, their salaries will be more modest. On average, they receive 20-25,000 rubles.

The rest of the employees will be paid in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).

Cleaning and maintenance of the restaurant premises can be done by one person: if the equipment is new, then there will not be much trouble with it.

At a minimum, you will have to hire 7 people to the institution, and the cost of their salary will amount to approximately 125,000 rubles.

Why so much? How much does it take to open a cafe?

Yes, that's how much. the cafe works in two shifts - morning and evening. Therefore, all personnel of one shift must be multiplied by two. Hence, two cooks, two bartenders, etc.

Do not forget about the administrative staff in your institution - the accountant and the director. If you are a director, you will take your share from the profit, therefore we will not take you into account, but we will, but you can take it part-time or outsource.

Total personnel costs will amount to approximately 150,000 rubles. per month .

a) Products and supplies.

For the opening of a cafe and its subsequent uninterrupted operation, it is necessary to establish logistical connections with suppliers of products in your category (acceptable in price and quality).

Average indicators of expenses for the purchase of meat, vegetables / fruits, beverages (alcoholic and non-alcoholic), etc., amount to approximately 85,000 - 100,000 rubles. per month.

Much depends on whether the product is local or imported from abroad, so this process needs to be controlled.

In addition to food, it is necessary to allocate money in advance for such seemingly non-obvious items of expenditure, such as stationery, garbage bags, all kinds of rags and washcloths.
This usually takes about 3000 rubles per month, if the cafe has high customer traffic.

It will also be necessary in the future to pay attention to the depreciation of equipment - plates and cups tend to beat, chairs break (especially cheap ones), and clothes get dirty.

However, this is not part of the original cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and later should be covered directly from the proceeds of the cafe.

b) Other recurring payments.

Regular payments, in addition to salaries and the cost of purchasing groceries, include utility bills, rent and taxes.

All of them are also best represented in the form of a table:

In general, I'm ready - we figured out the expenditure part. It's time to take stock and determine the profitability.

Learning is best from someone else’s experience, don’t you agree?

Roman Nikitin will tell you about starting your business in this video:

Results of a business plan for opening a cafe

To begin with, we will determine the start-up capital that is needed to open a cafe.

As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular (salary, communal).

In reality, for the opening of an institution in the format of a cafe, you need to have about 2,000,000 rubles. , since there are always unforeseen expenses, plus inflation should not be forgotten.

However, in practice, this will not be quite the case. The fact is that initially, your establishment will be unknown to anyone, and during the first three or four months you should not count on peak attendance rates.

The real payback will just come after about 6 months of the cafe's operation.

So we've covered everything what you need to open a cafe... The business plan came out quite detailed, so now the business is left to the entrepreneurs ...

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Business plan for opening a cafe in the format of a coffee shop- a necessary link in the process of founding your business project. High-quality planning of activities in a market economy and competition is able not only to organize work, but also to predict possible risks and try to avoid them.

Mini-cafes or cozy coffee shops are an ideal place for both family holidays and leisure with friends, so the need for a business plan in this case is also determined by the relevance of the plan. In conditions of high demand and a relatively free niche in the market, it is important to start your business of opening coffee houses right now, and the business plan will be the first brick in this matter.

Key features of a business plan for opening a mini café of a coffee shop in a small town with a financial plan, an example of calculations and a presentation

Business plan for a small cafe or coffee house: analysis of a business idea

Before organizing a business, the more investing capital in it, it is important to evaluate it from all sides, to weigh the pros and cons of the planned enterprise.

Cafes and coffee houses are now at the peak of their popularity., therefore, the main advantage that should be taken into account in the business plan is high stable demand, which does not depend on the season.

Possible risks of coffee shops or cafes that are important to pay attention to in a business plan include:

• Decline in the population's ability to pay
• Changing fashion trends

Incorrect analysis of the market and competitors

Description

Files

The specifics of the work of a cafe-coffee house

It is especially important for a beginner entrepreneur to understand all the details of his upcoming business, therefore business plan for opening a cafe should cover not only economic, but also, for example, legal issues of the project. Thus, the powers of the businessman will also increase. The main specificity will be that the entrepreneur, in addition to the organizational aspects of the project, will have to promote his project.

Therefore, make up business plan for a small cafe or coffee shop for an inexperienced entrepreneur it is extremely important, it will help him evaluate, among other things, his capabilities and means.

How to organize a business correctly, how to open a small cafe or coffee shop from scratch how to create a convenient system of calculations and presentations - the answers to these questions can be found in our sample business plan.

1 - Summary

1.1. The essence of the project

1.2. Investment volume for

1.3. Results of work

2 - Concept

2.1. Project concept

2.2. Description / Properties / Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market dynamics

4 - Personnel

4.1. Staffing table

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan mini cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation

5.4. Expenditure plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation

7 - Conclusions

Business plan opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, it is easy to do this in the section "Project Concept"

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and diagrams will immediately be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready ...

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who can work in MS Excel can adjust the model for himself.

Rates

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• Business plan opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation

Volume: 55 pages

MS Word

A concise business plan without a financial model

• Detailed business plan opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation
• Detailed financial calculations opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation

Volume: 75 pages

MS Word MS Excel PDF

Complete business plan with financial model

• Detailed business plan opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation
• Detailed financial calculations opening a mini-cafe coffee shop in a small town with a financial plan, an example of calculations and a presentation
• Optimization of the project for your conditions

Volume: 75 pages

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Feedback from our clients

Feedback on the business planopening a mini coffee shop in a small town

The business plan, ordered from the consulting company Plan-Pro, has successfully passed the verification procedure at the bank, and we received a loan in the amount of (30 million rubles) was issued to open a coffee shop. The business plan is distinguished by a clear structure, full layouts for each aspect and a stylish design.

Kolesova Elena, individual entrepreneur, Rostov region

Review of a business plan for opening a pizzeria with pizza delivery

A well-written document, a detailed financial model, a description of the market, calculation of investment indicators - when drawing up a business plan, the company's analysts took into account all our wishes. As a result we raised investments totaling 23 million rubles to open a pizzeria.

Evgeny Ivanovich M., Nizhny Novgorod region

Review of the burger business plan

A comprehensive business plan, extremely clear and logical descriptions and calculations, an accurate assessment of the project payback. You can make changes to the finished document. Everything is short and to the point, grateful for a job well done.

Elena K.P., General Director, Republic of Tatarstan

Review of a business plan for opening a cafe with calculations

The main problem in the process of creating our own cafe for us was the lack of start-up capital. Having contacted the bank, we realized that we would not be able to get a loan without a competent financial plan. In order to guarantee ourselves the reliability of work, we purchased Plan Pro from the company ready-made business plan for opening a cafe (coffee shop) with all calculations... The financial model offered to us fully met the requirements of the credit commission and contained a whole complex of calculation schemes and tables. Thanks to this, we were approved for a loan in the amount of 7 million rubles.

Korostylev I.A. Individual entrepreneur. Saransk

Business plan for opening a cafe (coffee shop): stages of development

Cafe format as the basis of a business plan

Determining the format of the establishment is a very important point, it will directly affect the rest of the components. business plan Cafe, for example, calculation of expenses, marketing peculiarities, etc.

There can be a lot of options for the concept of a cafe, for example, a small family cafe, or a large universal institution, a mini-coffee house in a small town, it is necessary to fix your choice in a business plan and adhere to it in all details.

Components of a business plan for a cafe (coffee shop)

In order to quickly and correctly organize your business, cafe business plan should be as detailed as possible with examples of all calculations and presentations. Mandatory questions to consider:

• Marketing forecasting
• Cafe staff
• Cafe / coffee house profitability

Marketing forecasting

One of the main tasks of a business plan is to develop a marketing strategy for promoting a cafe or coffee shop. It is right to start this process with an analysis of the market of the region where it is planned to open an institution and the target audience.

The circle of potential customers in this case can be very wide, but the analysis should be carried out based on the chosen format of the cafe, since the concept of a youth institution can exclude a family or elderly contingent.

Since the popularity of coffee houses is growing, the level of competition in this market is gradually becoming higher, and in a business plan, you should definitely take this into account. For the competitive struggle to be successful for you, it is important to formulate your USP, for example:

• High quality coffee beans
• Wide additional assortment
• Delivery within the city
• High level of service

A separate part of your a business plan for opening a coffee shop or cafe from scratch should be planning an advertising campaign. Since the circle of clients is wide enough, it is worth using all possible advertising channels, from the media and the Internet to the distribution of leaflets and outdoor advertising.

A similar option for a promising business in this area is the opening of a burger shop. will help you create an in-demand startup with a minimal payback period.

Legal business registration

Legal part business plan for a cafe or mini-coffee house will be quite voluminous, since it is important to take into account several details at once.

One should start by choosing the organizational and legal form of activity. Experts advise in this case to focus on the registration of individual entrepreneurship and the registration of the simplified tax system. In addition, you will need to open a bank account and register with the FSS and PF.

Working in the catering industry obliges you to comply with certain sanitary standards, therefore, in business plan for opening a cafe from scratch the process of obtaining permits should also be noted.

Experts also advise to pay attention to the legal support of partnerships with potential suppliers of raw materials.

Calculation of investments in a coffee shop business plan

For high-quality maintenance of the settlement system, a business plan must contain all items of expenditure of the start-up capital of a coffee shop or cafe, for example:

• purchase of raw materials (coffee beans and other products)
• rental of premises
• equipment and room design
• plumbing equipment
• employee salary
• tax costs
• advertising costs
• other expenses, including "airbag"

According to experts, the approximate amount of capital investment will be from 20 to 100 million rubles.

To adjust your calculations and build your own financial model, you can download the ready-made sample a business plan for opening a cafe (coffee shop) with all calculations... It contains all the necessary diagrams and tables with detailed comments that will allow you not only to fully understand the case, but also to form a high-quality presentation of the project for the bank commission.

Analysis of premises and equipment for a coffee shop

The sanitary-epidemiological station formulates its requirements for the technical condition and dimensions of the premises for the cafe, and it is worth building this paragraph of the business plan on these standards.

An important point in choosing a room should be an analysis of its location, as the most profitable options include: areas with high traffic, near educational institutions or office centers.

V business plan for opening a coffee shop from scratch it is important to pay attention to the analysis of the required equipment:

• Coffee machine
• Kitchen equipment
• Hall furniture
• Bar counter
• Staff furniture
• Connectivity to all networks
• Plumbing equipment
• Security systems

Cafe staff

The business plan should also consider the nuances of labor relations with the staff of the cafe: forms of payment, working hours, functions, etc.

As for the composition of the state, which also needs to be analyzed in a business plan, it will be almost the same for a small cafe or coffee shop:

• Barista
• Cook
• Waiters
• Bartenders
• Administrator
• Hostess
• Accountant
• Cleaning staff

Coffee shop business plan: estimated budget structure

To the main task list business plan coffee shops also includes the development of a financial settlement system. It is important to understand for this that the budget consists of two streams: expenditure and income.

The main expense items include: rent payments, utility bills, salaries, taxes, etc. Calculate in business plan for a cafe or coffee shop an approximate figure of her income is possible, taking into account the average prices for the corresponding services in the region, which for the xxx period will amount to xxx rubles.

Cafe / coffee house profitability

The calculation of the profitability and payback period of a cafe or small coffee shop in a business plan should be linked with a cost-benefit ratio. However, according to experts, the average payback period in this case can be from 3 to 5 years.

Business plan for opening a mini cafe coffee house in a small town with a financial plan, an example of calculations and a presentation

A cash flow statement is the most important document in any business plan. Contains comprehensive information about the operating, investment and financial receipts and outflows of the company, and also allows you to assess the overall picture of the company's performance.

Download a ready-made business plan for opening a coffee shop cafe with financial calculations and an Excel financial model

Thus, the idea of ​​opening a small cafe or today is very relevant, and with a properly drawn up business plan, it is also profitable. Although, do not forget that, like any activity, this type of business is associated with certain risks.

To avoid them and save your time and effort, as well as protect your business from legal delays, you can download example finished coffee shop business plan with calculations and presentation... The presented sample already contains step-by-step instructions for registering a business, as well as a detailed financial model of the enterprise, which will help to adjust its performance and successfully pass the credit committee's check. Alternatively, you can order a customized business plan based entirely on the real performance of your project.

Detailed business plan for a cafe or coffee shop will be a good start and a sample your business. The idea of ​​organizing a project in the field of public catering is relevant at all times, but this enterprise can only become profitable if step-by-step actions are competently developed.

This sample is intended for the opening of a small cafe in the Ulyanovsk region, in order to obtain state aid (grant). The names of the streets are borrowed conditionally. When compiling a ready-made example of a cafe business plan, it was assumed that the enterprise would be located in the middle of Novoselki, Melekesskiy region, Ulyanovsk region, at a distance of 10 km from the town of Dimitrovgrad. This project intends to carry out with the aim of reducing taxation and simplifying economic reporting. The organizer of the business plan is a private entrepreneur Ivan Ivanovich.

Goals

The step-by-step opening of the cafe from scratch is planned with the aim of providing visitors with high-quality services in the field of the catering industry and the sale of related products. In addition, services for celebrations and other indoor events for people with mediocre income.

The organization being created is equipped with the latest production equipment, furniture, and other assets, including from the personal money of a businessman and subsidies (grants) to young small businesses from the budget.

P / p No.	Name	Quantity Human
1	Cook	1
2	Auxiliary worker	1
3	Security guard	1
4	Bartender	1
5	Administrator	1

The assortment of cafes according to the business plan will include:

• hot first courses;
• hot and cold drinks;
• salads;
• ice cream, cocktails;
• desserts, pastries;
• vegetable side dishes;
• fresh fruit juice.

During the daytime, the cafe will mainly serve local residents working in the village. At the beginning of the article, it was already noted that the number of such people will increase along with the growth in the number of business entities. In addition, a delicious and hearty lunch will be provided to everyone traveling along the Dimitrov-Kazan highway.

In the evening, the younger generation will become the guests of the establishment, who will make appointments in our cafe-bar.

A large selection of all kinds of dishes is planned in our cafe. The variety of the food list will make it possible. Moreover, anyone can choose what he likes to taste.

Suggested choice of dish:

• Salads - (olivier, short, vegetable, with cabbage, caesar, liana, cheese);
• Snacks - (cheese, sausage, vegetables, fish, etc.);
• Liquid dishes (soup, borscht, pickle, etc.);
• Hot dishes - (dumplings, manti, cutlets, meatballs, fried beef, chicken legs);
• Side dishes for meat - (potatoes, rice, buckwheat, pasta, peas, etc.);
• Desserts;
• Alcohol.

This is a list of dishes in a business plan to open a cafe from scratch. In the future, it is planned to increase the choice.

Marketing plan

Calendar plan

The main tasks of opening a cafe from scratch, in order to start carrying out profitable activities, are:

• Carry out coordination actions in accordance with the decision on the lease agreement for the building;
• Conclude an agreement for the receipt and installation of the required equipment. For this purpose, it is planned to spend 5178.66 dollars purchased in the option of grant aid and 258.07 dollars of personal money;
• Purchase the necessary equipment in order to get started. In this period, you should spend about $ 2071.46;
• Carry out repair work;
• Get the necessary permissions to open a cafe;
• Conclude contracts for the supply of material and products.

Financial plan

The list of the main stages of the cafe project implementation and the need for financial calculations for their implementation:

P / p No.	Name of the project stage	the date of the beginning	expiration date	Stage cost, USD
1	conclusion of a lease agreement	01.08.17	10.08.18
2	purchase of equipment	September	October	5436,73
3	buying furniture	September	October	2071,46
4	decoration of the room	September	October	4920,59
5	obtaining permits	September	October
6	conclusion of contracts for the supply of raw materials, products		October
7	Beginning of work		November
Total				12428,78

In the example of a business plan, a cafe reaches prime cost after the second month of work in all categories, except for the organization of set meals. This service will pay off after opening for the sixth month. This problem is not quickly resolved. An establishment needs some time to establish its reputation and learn the habits of consumers.

How much money does it take to open a cafe

In order to open such a cafe from scratch, you need $ 12,428.78, of which:

• subsidy (financial assistance) –5178.66 dollars in the form of a grant from the regional budget;
• personal funds - $ 7250.12.

P / p No.	Name	Quantity	Price, USD
1	Meat Grinding Machine	1	391,85
2	Cutlery rack	1	307,27
3	Cold food counter	1	807,87
4	Bain-marie for first courses	1	529,95
5	Checkout booth	1	379,77
6	Bain-marie for second courses	1	719,83
7	Refrigerating cabinet	1	441,91
8	Washing bath	1	75,09
9	Production table	1	68,19
10	Electric stove	1	554,12
11	Roasting cabinet	1	700,85
12	Deep fryer	1	113,93
13	Rack	1	104,44
14	Chest Freezer	1	241,67
	Total		5436,73

Which OKVED to choose

• 30 - restaurants and cafe-bar. Production, sale directly at the production site, sale of drinks, provision of catering in railway cars and ships, sales outside the company;
• 63 - sales of products through special machines;
• 40 - the work of the bars;
• 52 - delivery of goods for catering.

Documentation

First of all, you need to register an individual entrepreneur. are issued directly at the site of the future enterprise, with local authorities.

You also need to have:

• Building lease agreement.
• Sanitary and epidemiological control service permission.
• Help from the fire department.
• Approved ready-made business plan for the cafe.
• Licenses for the sale of alcoholic and tobacco products.

Licenses

After registering an LLC (or individual entrepreneur) with the tax authorities, you can proceed to certification of products and obtaining a license to trade in alcoholic beverages (if only beer and soft drinks are traded, a license is not required). In addition, it is necessary to conclude an agreement on protection, since in its absence, a license will not be issued.

It is also necessary to purchase and issue a cash register, conclude a contract for its maintenance. (According to the new requirements, which came into force on March 31, 2017, retail trade in alcoholic beverages, even when providing catering services, is carried out only using a cash register registered with the tax office, regardless of the tax payment system used by the owners of the enterprise).

At this point, all permissive documents for the right to operate from SES (conclusion that the institution will work as a public catering point), fire protection (confirmation of compliance with fire safety standards, the presence of fire alarms and other measures to prevent and extinguish fire), Rospotrebnadzor ( examination for the compliance of the premises with all sanitary standards) - must be ready. According to calculations, the average time for processing all the necessary papers is about 2 months.

Before you start drawing up a business plan for a cafe, you should think about everything and make a final decision about which niche in the catering industry is better to choose. It is better to invest money in the right idea once than to find yourself at a loss and go bankrupt later.

In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growth of the population's well-being, the desire for a better life, the development of tourism. The market for restaurant services is always free and is waiting for the attraction of private entrepreneurs.

Any idea has the right to life and will be successfully implemented in the form of this or that business, if you put your soul and money into it correctly. And one more thing: if you reflect your desire to work in a properly drawn up business plan.

Practice shows that in the domestic market the catering segment remains relatively free. And this despite the fact that cafes and restaurants are opening in dozens and hundreds. True, they are closed in about the same quantities, however, their number remains quite impressive, and the fact of the existing tough competition must be taken into account when drawing up a business plan for your cafe.

It should also be taken into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a casual visitor and turn it into a permanent one - just below.

Now we suggest that you consider several reasons for the strong popularity of the cafe as a type of entrepreneurial activity among newly minted businessmen:

• the well-being of the population increases, and people strive for a European way of life, an integral part of which is visiting pleasant places of catering;
• organization of new offices, business centers and shopping areas- a great reason to open a new cafe, where their employees will be happy to have lunch or drink coffee;
• cafe is an ideal place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
• among the abundance of already existing children's cafes, young tireless visitors do not get tired of looking for something else, more interesting and tastier.

Planning as the basis for success

If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) To plan your business.

Time, volume and budget. These three pillars are the backbone of your successful business. How long should your cafe last, how much money are you willing to invest in it, how much will it be? If you can already answer these questions, it means that your project not only has the right to be implemented, it will bring you income.

A prerequisite for a high-quality business plan is accurate calculation and predictive planning.

Market and Competition Analysis

Before you start implementing your business idea, study all competitors involved in a similar business. Analyze their pros and cons at work, improve their best ideas and best practices, bring something of your own - and use in your institution. An improved idea is not considered plagiarism.

Study the drawbacks of competing cafes in detail, too, in order to avoid them in your work.

Choosing the type of establishment

What cafe are you planning to open? Choose the most suitable type of establishment for yourself, and, already based on this, plan your budget, location, target audience.

Of all types of cafes the most relevant:

• elite;
• children's;
• a cafe for the middle class;
• evening;
• Internet cafe.

Whichever of these types of establishments you plan to open, you need to be clear about the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that the elements of the functioning of other catering establishments do not overlap with your cafe.

Brand labeling of appliances and the obligatory presence of two signature dishes, pretentiousness of design - this is a restaurant style that should not be chased by a cafe owner. Although the uniqueness of the interior and some kind of "zest" in the menu is quite welcome.

Choosing the location of the cafe

When planning to open an institution for a wide audience, take care of finding it in such a way that it will be convenient for the visitor and profitable for you. The place should be:

1. Crowded. Many people rely on the central streets of the city, but overlook the business zones and office buildings.

2.With availability transport entrances and parking.

3. Disposing to rest. Closer to park areas, away from busy highways.

Premises, name, interior of the restaurant

The premises for the cafe can be rented, bought or built, depending on the funds and wishes of the owner. The main thing is that the area of ​​the room and the number of seats you expect to meet the requirements of the legislation - the best option is 280 m² of area for 50 seats.

While working on the concept of the establishment, make sure that the name of the cafe and its interior "echo" with each other. If the cafe is themed, then the theme should be traced in everything: from the paintings on the walls to the uniforms of the waiters. It largely depends on how much a casual passer-by who casually dropped into your cafe wants to come here again and again.

Allocate a sufficient amount of funds from the general budget for decoration: if, according to the proverb, a guest is greeted by his clothes, then he is also picky, and he will not stay for a long time in an uncomfortable, ugly, sloppy room.

Equipment for cafes and restaurants

For a catering place, you will need a standard set of equipment:

• plates;
• grill;
• refrigerators (keep in mind that different types of food must be stored separately, in different refrigerators);
• roasting and cooking cabinets;
• sinks;
• production tables;
• tableware;
• tables and chairs for visitors.

Staff for the cafe

A young, barely opened institution should not risk its reputation from the first days, even if it has not yet developed, and hire unskilled people as workers with the hope that they will learn all the intricacies of the profession directly at the workplace.

Employees must be:

• professional;
• cultural in dealing with visitors;
• neat and healthy (this is catering!);
• interchangeable.

If you plan to operate your cafe in two shifts, then the staff should consist of 2-4 cooks, 2 administrators, 2 bartenders, 6-8 waiters and 2-4 auxiliary workers, whose salary and mandatory contributions you must take into account when drawing up a business plan ...

We make a menu for a cafe or restaurant

The wider the assortment of dishes and the more varied they are, the better for the image of the cafe and, accordingly, the wider the circle of its visitors. The guest should have a choice and guarantee that the dish is prepared from fresh ingredients in compliance with all sanitary standards. Choose suppliers only from proven ones or by recommendation, refuse random purchases, even if the price is very attractive.

Work through the menu in detail. Try to avoid banal dishes or at least change their names. The original name attracts the visitor - you definitely want to try a dish with a sonorous or unusual "name".

40 dishes on the menu, including desserts and snacks - is quite enough for a cafe, plus at least 50 positions of drinks, including alcohol and traditional tea and coffee.

Advertising and PR cafe

The costs of these components MUST be included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct a one-time advertising campaign. But a greater effect is given by constant advertising of the institution when it is already working, and when its name already tells potential visitors something.

What should be a business plan for organizing a cafe

The popularity of a cafe directly depends on the correct elaboration of a business idea. You need to choose the orientation of your establishment: will it be a children's cafe or a fast food place or an ice cream parlor, will you open a bar, or it will be a pastry shop - you decide. But it is also necessary to take into account the fact that the cafe should have a good location depending on the population density and the material condition of citizens. It is necessary to consider this in as much detail as possible in the business plan.

When drawing up your business plan, you can use the help of qualified specialists or draw up it yourself, based on research on the work of similar cafes. If you choose the first one, you will get a very effective business plan, but you will also pay a lot to a specialist. And in the second case, dispensing with the most scanty costs, there is a possibility of encountering certain difficulties; and you may never be effective in your business plan. In any case, you should be aware of what and what in your business plan.

Cafe business plan with calculations

When conducting marketing analysis, first of all, pay attention to the main trends that are currently present on the market, the ratio of supply and demand, form a circle of main competitors.

When analyzing competing establishments, study in detail their assortment, location and pricing policy.

In the production part of the business plan, describe your project in the most detailed way: how many dining rooms have you planned in the cafe, how many seats each is designed for, how much space is reserved for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe will be described in the business plan, the clearer it will be for the investor.

Fixed assets (equipment and furniture), menus, the number of personnel should also be included in this section.

When budgeting a project, it is most reasonable to group the estimated costs by type:

• rent;
• salary for staff;
• payments by;
• purchase of goods;
• utility bills, etc.

The section "Project profitability" is very important for investors. They focus on forecasting the payback period, so calculate it as accurately as possible (usually this period is a little over a year). The profitability of the cafe in the subsequent period, the optimistic and pessimistic scenarios for the development of your business should also be present in the business plan as mandatory items.

Be sure to indicate the average cost of one order.

The profitability of a cafe or restaurant

The profitability of each type of catering establishment depends on factors that differ insignificantly from each other.

A children's cafe will work profitably with a staff of 15-20 employees who provide quality services to visitors (this is the main criterion). The presence of a full-time pastry chef and a playground for games can increase the profitability of the establishment by another 30%.

The profitability of fast food cafes is influenced by the location, the opening hours, and the qualifications of the staff. Interior and furniture comfort can play an important role.

Not so long ago, they took their place in the niche of the segment of Internet cafes, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such a high profitability can only be maintained in a big city, but not in a provincial village.

In order to make it easier for you to work on the business plan of your cafe, we give an example of a ready-made - "ripe" and completed plan.

Even a non-professional can draw up such a business plan. The institution for which the project was drawn up is rather unpretentious, but in certain circles it can gain popularity.

Business plan for the opening of the "Little Cafe"

Target: the opening of a small compact cafe in a residential area of ​​the city of N.

Summary: investments - 40,000 USD per month

Projected return on investment- from 12 to 15 months;

Projected net income (monthly)- from 3,000 to 4,500 USD

Description of the project: the name "Small Cafe" with one room for 40 seats and one kitchen room.

The establishment will be located in a rented space on the first floor of a residential building in a former apartment converted into a catering establishment.

The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing food, and, as a result, the amount of start-up capital, as well as save on kitchen equipment and the number of personnel, namely: cooks.

"Small Cafe" will be positioned as an institution in the lower price category. The average price of a check in a cafe will be 5.5 USD..

Subject analysis: the issue of organizing public catering in residential areas of cities remains quite relevant. There are not so many places where you can organize a meeting with friends, have a snack at lunchtime, sit in a company and have a drink. The cafe expects to receive its main income from the sale of alcoholic beverages.

In order to diversify the menu and be able to offer guests not only semi-finished dishes, there is a prospect of attracting pensioners and housewives living in the neighborhood to the work of the establishment: they can provide the cafe with home-made food at affordable prices.

Analysis and characteristics of the target audience: potential visitors to the "Little Cafe" may well be representatives of unemployed youth, employees of firms "X" and "Z" located nearby, as well as housewives living in the area.

Market analysis. Competition: for "Little Cafe" such establishments of the middle or higher price category do not compete, but old cafes with cheap prices may pose a threat. Having studied their working hours, menus and pricing policy, we can conclude that it is possible to win by extending the opening hours of the establishment, reducing the prices for the same dishes served by 5% and introducing home-cooked dishes into the menu.

Perspectives: after a while, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu, and thus redesign the cafe.

Pluses of innovations: regular customers will remain and new ones will come, the average price of a check will double.

Minuses: costs will double.

Risks: the staff will be recruited from the residents of the area, there is no guarantee of high qualifications. And the reputation of such small establishments begins with the quality of service.

Equipment: refrigerators (2), bar counter, microwave oven, work table, tables for visitors (10), chairs for visitors (40).

Staff: administrator, bartender, waiter, accountant (incoming).

Feasibility study and implementation features (averaged figures are used):

• rent - 2,000 USD per month;
• redecoration of the premises - 2,000 USD per month;
• equipment - 7,000 USD;
• furniture - 5,000 USD;
• utility bills - 1,000 USD per month;
• purchase of food and alcohol - 3,000 USD per month;
• advertising campaigns - 1000 USD;
• wage fund - 3,000 USD per month (including deductions).

Schedule. Income: the opening hours of the "Little Cafe" - from 10.00 to 22.00. The planned income can be obtained with a 50% load of 7 tables.

Conclusions: a business plan like this is seen as a guide to starting a family business.

The given order is suitable for fast food cafes, mini cafes, summer cafes or roadside cafes. Calculations can also be applied to the organization of an ice cream parlor or pastry shop.

You can download a sample cafe business plan completely free of charge - use it.

Thus, with the right approach, opening a cafe is not a very difficult task, the implementation of which will be accompanied by investments and the search for investors.

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