If you are going to start your own small business producing handmade goods by creating your own “shop” on Sharovar and other specialized trading resources, it would not be amiss to conduct a preliminary analysis of the market and the preferences of the consumer audience.

First of all, let’s clarify one point - those original works that “make money” in stationary stores, at fairs or ethnic festivals will not enjoy the same success on the Internet. Sales in the real world and in the virtual world are fundamentally different.

In order for you to draw specific conclusions and identify the products most in demand among buyers who are firmly entangled in the World Wide Web, we will use data from the largest online auction eBay.

TOP 10

1. PICTURES. It is no secret that the masterpieces of modern art are far removed from the examples of classical painting. Abstract and urban works are in highest demand today. Landscapes and portraits are significantly inferior in popularity to geometric figures, bright and blurry spots, and paintings that, at first glance, are devoid of any common sense. Nevertheless, it is precisely these works of art that today are used to decorate both the interiors of private homes and the walls of offices around the world. Draw your conclusions, gentlemen - you have a better chance of selling a canvas on which you threw several buckets of paint in different shades than a charming watercolor landscape.

2. KNITTED THINGS.

The following knitted items are definitely the leaders in the “knitted” category: sweaters and vests, hats, snoods, socks and mittens, bags, blankets and bedspreads. The imagination of craftsmen knows no bounds - knitting needles, a crochet hook, their own hands - anything can be used as tools. And the abundance of yarn with a wide variety of textures and effects makes it possible to implement tasks of any level of complexity.

3. HANDMADE CHILDREN'S TOYS. The list of options is huge, and we won’t even try to list them, since products made from natural, environmentally friendly materials are taking the lead with a huge gap in popularity. This trend has no competitors yet. So, at the top of the ranking we have wooden toys, soft dolls and animals, as well as Christmas tree decorations.

4. WOMEN'S BAGS, which we have already mentioned in the second position of the rating, will occupy a separate niche. Keep in mind that we are not talking about counterfeits and imitation of branded goods. Modern fashionistas are primarily interested in exclusive items. Uniqueness with a big, huge letter “U”. Do you want to sell handmade goods quickly and profitably? Work with original materials - canvas, leather and so on, without neglecting the most unexpected decor.

4. INTERIOR DECORATION ITEMS. “If only you knew what kind of rubbish…” these lines involuntarily come to mind when we look at the unique design works in the photo. It feels like the main task today is to make the interior not only beautiful, stylish or harmonious, but simply unique. And this is quite enough. So before you throw some old junk into the trash, take a close look at it, maybe inspiration will come to you and you will create a very valuable decorative item from the remains of a prehistoric bicycle.

5. VASES, POTS, CUTLERY. Pottery is simply bound to flourish - the demand for souvenirs, all kinds of jars for cereals, spices and other containers that can be used to decorate the kitchen and dining room is great enough so that your exclusive works do not “gather dust” on virtual showcases.

6. COLLECTIBLE DOLLS AND SOLDIERS for board war games. So to speak - toys for adult girls and boys. The child remains to live forever in each of us, so you will not go wrong if you bet on the manufacture and sale of toys. Although, for example, purely ethnic dolls sell much worse, keep in mind.

7. COSTUME JEWELRY. Jewelry is truly an inexhaustible source of inspiration and a trickle of money into your wallet. The range of costume jewelry is vast, and demand is always high. Find your niche and you won't have any troubles.

9. DESIGNER CLOTHING. Your exclusive works with name tags can fetch high, almost unbelievably high prices that can easily rival pieces from world-famous designers. But such clothes must be truly distinctive, original, unique, memorable, impressive, recognizable, certainly high-quality, made with unsurpassed skill, and so on. Are you sure that you can meet all these epithets? Then go to the machine!

10. MUSICAL INSTRUMENTS, in particular guitars. Craftsmen from Latin America, Australia and Spain can easily make a small fortune selling their own guitars. If you have discovered the gift of Antonio Stradivarius and are seeking the purest sound from your musical instruments, rest assured that people will be talking about you in the very near future, and you won’t have to wait long for profits.

Well, where - you ask me - where are our dear, infinitely dear Vyshyvankas to our hearts?! Why are they not in the ranking, although they should have taken their rightful first place?

Don't worry or be alarmed if you have achieved the heights of mastery in making other products that are not included in the eBay rating. When focusing on the global top 10, do not forget about the national traditions that shape the preferences of buyers in our country. In the end, you are selling not just goods, not just material things, but something much more - a piece of your soul and personality, a certain component of happiness, home comfort, warmth and love. So every true Master will always meet his grateful customers.

Good luck to you in all your endeavors!

Valery Kirichek

# Business with China

Profitable goods for resale

Vacuum sealer for food, fashion clothing, gifts and decor items. The best products from Chinese stores in one article.

Article navigation

• Popular business products wholesale from China
• Cloth
• Tuning and car care
• Interior and home comfort items
• Unusual gifts
• Electronic accessories
• Top 10 best products from China
• Xthree baseball cap
• Hairpin
• Women's sweatshirt
• Men's shoes
• Vacuum food packer
• Glowing spinner
• 3D airplane constructor
• Silver ring with stone
• LED lamps for car
• Car air conditioner cleaning brush
• Interesting products from China
• Current products for sale

Popular and popular products for sale from China can be found not only on the Aliexpress website, which we all know. There are a huge number of online stores from China, each of which has its own advantages.

In this article we will look at what Chinese sites offer us and identify the most popular and best-selling products.

The review will feature products from the following:

• Aliexpress ;
• GearBest ;
• Banggood ;
• TomTop ;
• Buyincoins ;
• Rosegal;
• Milanoo ;
• Dresslilly;
• Shein.

Each of these stores has items that are actively purchased by customers from all over the world due to low prices and exclusivity.

But since the material should be of interest not only to buyers, but also to entrepreneurs, we will highlight Chinese goods that are in demand in Russia. Which of them are profitable to buy on Aliexpress, and which, for example, on TomTop? This will be discussed further.

Popular business products wholesale from China

It doesn’t matter whether you are a buyer, the owner of an online store, a warehouse or a retail outlet. It is important for each of us to have a product that has the best price-quality ratio, preferably exclusive. Since most of the things we buy or sell are made in China, it makes sense to go directly to suppliers, bypassing domestic middlemen. Let's consider which Chinese goods are in consistently high demand in the domestic market. By clicking on the picture you will be taken to the product page.

The most popular products in Chinese online stores often reflect global trends. and it often happens that Russian buyers and entrepreneurs are not yet even familiar with the products that are gaining popularity.

Cloth

Perhaps the most popular product. Sales go on all year round, only the assortment changes depending on the time of year. Chinese online stores are ideal for purchasing wardrobe items. Here the prices are reasonable, the assortment is varied, and high-quality copies of famous brands are always in demand. Let's look at what Chinese sites offer us.

Dresslily offers a predominantly women's range of clothing and accessories. The site is interesting with its selections of costumes for every holiday (Halloween, New Year, Birthday, etc.). A wide range of all types of casual, sports and fashionable clothing is presented. Fashionistas should pay attention to the “Boutique” section. There is an interesting section "Dance Costumes". Branded Bleach Wash jeans for $17 or a fashionable pullover for $15 will not leave customers indifferent. The site presents a huge amount of clothing and jewelry for all occasions.

The Milanoo website presents a huge amount of clothing of a wide variety of styles. Here you will find at low prices tracksuits, evening dresses, underwear, erotic costumes, corsets, chemises... In general, everything you can wear on yourself. There are also products for men. If you need a truly exclusive and inexpensive product, the milanoo website will help you with this perfectly.

The Chinese online store Shein presents exclusively women's clothing. Interesting section “Trends”. In it you can choose not just a type of clothing, but a complete style: casual, elegant, attractive, feminine, formal, street, boho, 90s grunge and sporty.

Rosegal also has a huge range of clothing for men and women. A special feature of the site is bright items in the “Home Goods” and “Jewelry” sections. And for lovers of exclusives there is a section "Vintage Dresses"

Tuning and car care

Products for motorists are another popular category with stable demand. In Chinese stores you can find many unique products. Let's present the most popular of them.

There are more than two thousand accessories on the TomTop website. Here you can find security systems, video recording and entertainment. Prices and quality will please the buyer.

The Aliexpress website is also popular among motorists. Here are the most ordered items in the “Auto Products” category:

Hanger holder into the back seat. More than 16,000 orders. Price 140 rubles;

Digital car status scanner. More than 15,000 orders. Price 490 rubles;

Tire pressure control valve. More than 9,900 orders. Price 220 rubles;

Colorful headlight sticker. More than 7,500 orders. Price 177 rubles;

Vinyl film made of carbon fiber. More than 7,500 orders. Price 290 rubles;

Interior and home comfort items

Little things for owners are also always popular in our country. Separate, specialized stores are even opening on this topic. But in China, as always, you can find cheaper and more interesting things.

For example, on the Rosegal website you can find the following interesting things:

Wall tapestries. Price from 550 rubles:

Floor stickers. Prices from 300 rubles:

Rugs on different themes. Prices from 500 rubles:

On the site Buyincoins you can find thousands of little things for your home for a nominal price.

Popular 3D Wall Stickers:

Aliexpress also pleases customers with interesting interior and household items.

The most popular products in this category:

Pancake maker

Embroidered picture

Bag sealing device

Inflatable numbers from 0 to 9

Designer pillows

Unusual gifts

I'm sure most of you have seen similar gifts on display in shopping centers or in online stores. The vast majority of these products are made in China.

The following unusual gifts are presented on the Aliexpress website:

Turd. Here, perhaps, comments are unnecessary.

Exclusive deck of cards

The GearBest store has an unusual gift -

Electronic accessories

The Banggood store is known for its huge selection of popular electronics. Here you can find:

Wireless headphones for iPhone

Solar Electricity Panel

3D printers

Tablets

GearBest has a large selection of smartphones

Smart watches and bracelets

Headphones

But ahead, as always, is Aliexpress. Best Selling Products section "Electronics":

1. Professional in-ear headphones KZ ED2
2. Media player Xiaomi Mi Box
3. Portable HD Projector
4. Smartphone tripod
5. Xiaomi smart bracelet

Top 10 best products from China

If you don’t have time to surf the expanses of online stores, check out top selection popular products from China in 2019. Here are the best-selling items from well-known Chinese sites.

Xthree baseball cap

Hairpin

Women's sweatshirt

Men's shoes

Vacuum food packer

Glowing spinner

3D airplane constructor

Silver ring with stone

LED lamps for car

Car air conditioner cleaning brush

Go to Aliexpress

Current products for sale

No matter how attractive the product may be, any seller may have difficulty selling it. The reasons for this may be different: seasonality, region, dollar exchange rate, economic situation in the region, competition and many other components. It is important for the seller to do research and analyze the situation. There are many options for assessing demand, but we will consider the simplest and most accurate one - posting ads on websites (for example, Avito) and thematic groups on social networks.

For example, you decide to sell a glow-in-the-dark fidget spinner. First of all, we take a photo or download an image of the product. We write an accompanying text with contacts and place an ad.

Then there are two options - if you sell throughout Russia, with delivery by mail, then we will place an ad in the “Russia” region. If only in your city, then social network groups and message boards should be limited to your region. After these simple manipulations, all that remains is to wait for calls. You can tell clients in a conversation that the goods were quickly sold out, but there will be a new batch soon and we will definitely call you.

According to experts, trade is the most promising area of ​​entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. In this publication we will try to determine which products are in greatest demand during the crisis.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If we carefully analyze the market demand in the past year, we can understand that people buy food most often. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

If we talk about industrial equipment, there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will definitely begin to grow is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain their old car in good condition. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since the middle class is suffering the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, so trading enterprises selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that there is a high level of competition in the low-price segment, so you need to create an assortment of inexpensive goods of average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let’s try to figure out which product is in greatest demand in Russia. To do this, let's look at each group in more detail.

Food

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. Recently, consumer interest has shifted to cheaper clothing and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity are cheap, high-quality products from little-known brands, as well as stock and second-hand clothing.

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of the total population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products decreased, but the sales volume of baking ingredients, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to wage fierce competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of a huge number of different offers will come to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They have been replaced by farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are products for which people do not spare money, even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic beverages. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out which handmade products are in demand. The most in demand on the market:

• Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
• Women's bags. We are talking about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
• Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing unique, high-quality clothing. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents of large cities are familiar with this chronic disease. Enterprising people are coming up with different ways to solve this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of ​​activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular activities in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income. ( 30 voted. Rating: 4.90 out of 5)

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

• Where did you buy the best-selling products online in 2019?
• How to Find Out Which Products Are Selling Best Online
• conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web message boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

• concerts and shows;
• sporting events;
• cinema and theater;
• railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

• replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
• for payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.

The most popular were:

• Windows operating system;
• license for antivirus software;
• Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfumes are bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• LED lightening;
• hobby goods;
• spare parts and accessories for machines;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most purchased online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online

The oversaturation of the modern market with goods causes difficulties for beginning entrepreneurs when choosing a direction of activity. Its profitability is directly dependent on the originality and demand for the product being sold. It should be sold in any economic conditions. What products are in greatest demand, and how can you pick them out from the crowd?

What is more profitable to sell?

What goods are best to trade?

When choosing products for sale, you should take into account the geographic location of the region in which you plan to open a retail outlet, as well as the characteristics of the locality. In large cities, it is easier to sell expensive goods that are characterized by quality and elegance. In villages and small towns, it is better to promote cheap products, even if they are not of high quality.

Before making wholesale purchases of products, you should carefully study the market and analyze its parameters to understand whether it is overbought.

If it is overcrowded with any product, in order to take a reliable market position in the chosen commercial niche, you will have to invest in an advertising policy and in the formation of a customer base. If there are no offers in the region similar to the entrepreneurial ideas planned for promotion, then the businessman needs to think about whether they will be in demand. For example, a musical instrument store will most likely close in the first months if it opens in a provincial town.

An alternative idea for building a business with any product

Formation of a retail trading network

An excellent alternative to a standard store would be to open an online store. Carrying out activities on global networks, you can experiment with types of goods, in practice selecting the most popular products. In some schemes, cooperation with suppliers is possible without initial investment. Working on the principle of dropshipping will help you decide on a niche without making mistakes, the consequences of which are financial losses.

The advantage of an Internet project is that there is no need for additional expenses, such as renting premises and paying employees. The cost of advertising an Internet project is much less than the cost of promoting a stationary point. There is no territorial reference to it, which allows you to sell products throughout the state.

Factors influencing demand

To determine which products are in demand now in Russia, it is enough to analyze the factors that influence the parameter of product demand. It is determined by such criteria as the pricing policy applied by the entrepreneur and his competitors, as well as the level of profitability of buyers and their preferences.

Price

The main characteristic of any product is its cost. It is formed taking into account the cost of the purchase price, the markup percentage and the pricing strategy used. High prices can be charged for high-quality products. Using marketing schemes to promote a product will allow you to stand out from your competitors. To emphasize the exclusivity of a product, it is enough to inflate its price compared to another similar product located nearby in the display case. After making emotional sales of a new product, you can continue them through huge discounts to the normal price.

What is better to sell

Sellers often use a strategy based on a temporary reduction in the value of the property. When using it, it is important not to scare away buyers who may consider that the cheapness is due to insufficient quality. To do this, the price tag should display two price parameters, as well as the deadlines until which promotional discounts are valid.

The demand parameter is directly influenced by the pricing policy supported by competitors. Too low and inflated prices are perceived suspiciously by potential buyers, which does not contribute to ensuring a normal level of sales. Having studied the market, it is necessary to apply the current price, which does not stand out from the applied cost policy of competitors. In order to take an advantageous position in the market, it is important to show the consumer the main advantages of the product.

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Buyer characteristics

When planning to open a retail outlet in a small town where the population’s income does not exceed 20,000 rubles, it makes no sense to try to sell expensive jewelry, fur coats or luxury tableware. Despite their best wishes, potential buyers will not be able to accept the seller’s offer due to insufficient funds.

When generating demand, it is important to take into account the need for the product. You need to understand whether it is a product that you cannot do without, and whether it will be bought equally in a crisis and in conditions of economic stability.

Products that are in great demand among the population of one region may be irrelevant in another. For example, you should not put lamb on the counter if pork is selling quickly.

Taking into account the laws of demand formation and maneuvering with them, you can significantly get ahead of your competitors and get an excellent financial result, which depends not only on the type of product, but also on the professionalism of the entrepreneur, the marketing strategy he uses and the level of competition in the chosen commercial niche.

Rating of goods and services in high demand

The population is in demand for those products that are necessary for daily use. This includes food, household chemicals and personal hygiene items. A product of this category will be purchased by citizens even in conditions of economic instability and low wages.

Beginning entrepreneurs are advised to pay attention to food, since a person needs to constantly replenish his body with nutrients. For this reason, people rarely save on this expense item. Meat, fish, and dairy products require special storage conditions, therefore, when specializing in this type of product, it is necessary to additionally invest in refrigeration equipment.

The easiest way to sell cereals, pasta, vegetables and fruits is because they do not spoil quickly and do not require storage at low temperatures. Don't forget about alcoholic drinks such as wine, cognac, beer, liqueur and vodka, as well as tobacco products.

Personal hygiene items and household chemicals never disappear from the shopping cart. People will always buy detergents, cleaning products, shampoos, soaps and cosmetics.

You can also make money on seasonal goods, such as ice cream, chilled juices, hot drinks, fuel briquettes and clothing.

Popular items include impulse products, which include small items such as chewing gum, candies and chocolates. This type of product is not perceived by consumers as a purchase, but the seller can make good money from it.

Profitable products

Products in demand are not always profitable for the seller. To make a normal profit, he must be able to add a normal markup to the purchase price. To do this, the product must be purchased from the supplier at a reduced cost, much different from the competitive retail price. You can make good money on technology and electronics, such as phones, laptops, tablets and video cameras. Such a business will require not only sufficient initial investment, but also certain knowledge.

Seasonal products

Shoes and clothing are always in demand, especially if they are of high quality and at an attractive price. You can think about selling luxury products, but to sell them you need appropriate premises and advertising. They will only be sold in cities with large populations and in small quantities. A distinctive characteristic of this type of product is seasonality. In each season, clothes and shoes are sold, the type and models of which are relevant in this time period.