How and what kind of business to open. How to start your business. Unusual ideas for starting a business

The question of how to start your business from scratch at minimal cost and lack of experience is of interest to many. In fact, it is not as difficult as it might seem at first glance.

However, the right start of any business is the key to its success and prosperity in the future. And the lack of start-up capital is not at all a reason to abandon the intended idea.

How to open your business from scratch and not burn out. golden rules

In order to minimize the risk of going bankrupt or getting into debt when starting your own business, you must follow a number of simple rules:

  • Before you start your own, you need to think carefully about what will be lost in case of failure.
  • Those who lack experience should not take loans to start their own business.
  • It is necessary to provide for all options for the development of events, from the most optimistic to the most unpleasant, to draw up a plan.
  • Opening a business with money intended for other family purposes (treatment, education of children) is not worth it under any circumstances.
  • Before starting your own business, it is important to carefully study the market, analyze your strengths, opportunities and available resources.
  • It is better not to get involved with dubious or super-profitable projects that require serious financial investments.
  • It is advisable to meet with experienced, successful entrepreneurs in business, talk with them, take note of their advice.
  • It is best to start your business in the area closest to you.
  • Each step should be formulated clearly, and all upcoming actions should be recorded in writing.

Important:do not give up at the first difficulties, be an optimist. Compliance with the described provisions significantly increases the chances of success of the planned enterprise.

Every business starts with an idea

Before you start your business, you need to carefully think over the idea, find a twist (cunning) that can give a little more perspective to your business and draw up a plan. How successful the idea is, will depend on the success and profit.

But the zest will not work on its own. It is necessary to create those values ​​that will bring additional benefits to the consumer. The restaurant business in this regard is a real springboard for the implementation of ideas.

You can follow this pattern with a simple example. The competition in finance and credit is huge. A certain businessman offered to receive loans and bank loans without leaving home.

Such a new move gave a significant advantage to his bank, because customers could now save their time and nerves.

Both the zest and the value must be real, feasible. Most often, a business goes bankrupt not because of competition, but because of a mistake in doing business.

It is important that there is a goal, even if the business has to be started without money. It will help you make the right decisions, outline a plan and tasks.

Important:only a specific goal and a clear plan can lead to the expected result.

The best business ideas in the absence of money

Lack of equity is not a reason to give up the opportunity to open your own business. There are many options to organize the start of a business without money, that is, from scratch. Here are the most popular ones.

Earnings on the Internet

The World Wide Web today is an excellent platform for those who want to start a business with minimal investment, or rather, even without them. There are plenty of ways to make money online. It remains only to choose the one that suits you. The most popular are:

  • website development;
  • profitable to provide services for website promotion;
  • journalism, copywriting, rewriting, commenting for money, publishing materials, etc.;
  • e-commerce (online speculation, online trading);
  • earnings with the help of the social network Twitter;

Consulting and training (Infobusiness)

If you do something very well, then there will certainly be many who want to learn from experience and knowledge and are ready to pay for it. For example, it is possible to teach foreign languages ​​via Skype, consultations of a lawyer, an accountant, a doctor, a teacher are in demand.

A good option is to create and sell your own training course. Once recorded, you can repeatedly sell it, while earning good money.

Organization of holidays

This method is suitable, first of all, for creative people. Starting a business without investment in this area may include working as a toastmaster at a wedding or a clown at a children's party. But you need to be prepared for the fact that you will have to do everything yourself - from self-promotion and writing scripts to bookkeeping and tax reporting.

Renting an apartment for daily rent

This type of business is very relevant in any large city. The essence of the idea is as follows. It is necessary to rent an apartment with household appliances and furniture for a month, and rent it out by the day. In this way, you can earn not only to pay rent for the next month, but also get a good percentage on top.

We open a parking lot

Knowing how to open a parking lot with minimal investment, you can significantly enrich yourself. Costs, of course, cannot be avoided, but they can be minimized. A new project in this area will bring a stable income. To save money, parking can be arranged in an open area, but it is better to provide a canopy.

Private kindergarten

The problem of kindergartens, unfortunately, has not yet been resolved. Not knowing how to open your own business, where to start, how to succeed, you can think about organizing a private kindergarten. The main components of success are a large apartment or your own house (a small one will not work), great patience and love for children. But at the very beginning of such a project, you should not recruit many children - after all, this is a big responsibility.

Hospitality

Such a loud name of the idea actually implies where tourists or guests of the city can spend the night for a moderate fee. However, in order to implement such a plan, it is necessary to own a living space, otherwise it is unrealistic to open such a “hotel” business.

  1. The advertising business is relevant in our time.
  2. Business from scratch in the service sector.

The service industry is the best way to open a business without money. It all depends solely on the skills of the entrepreneur. There are many options for what you can do: services of a photographer, designer, translator, tutoring, massages, setting up or repairing computers, construction, plumbing, installation work and much more.

Building bussiness

You can also start without money. In this case, you need to outline the circle of your possibilities. What it will be: plumbing installation, flooring, apartment renovation, design or something else - you decide.

The construction business, even in a small village, can be organized with dignity. When creating your own business, you need to come up with a name for the company, obtain all the necessary permits and engage in self-promotion.

The construction business in this aspect, if it involves start-up capital, is very small.

What kind of business is profitable to do in the village

Not only those living in the city are concerned about the issue of earnings. This problem is also relevant for those who remain in the village.

It's no secret that in Russia, in the modern village, complete desolation reigns. However, you can start your own business here. Who knows, maybe you will become the person who will establish your own promising agricultural business.

Business in a village or in a small town can be organized in the following areas:

  • Crop production is a common business in the village. Cereal crops, potatoes, vegetables, flowers, peas are always in demand in the markets in the city.
  • Sales of dairy products. In the village, many keep livestock - cows or goats. So why shouldn't the finished product obtained from these pets be sold on the market? The finished natural product will be eagerly bought in the city.
  • Poultry farming is a good business option in the village. In addition to meat and eggs, which are in demand on the market, you can sell bird fluff. They are stuffed with pillows and blankets.
  • Animal husbandry is a very common occupation in the village. Breeding rabbits, goats, pigs, sheep, chinchillas, cattle, although it is associated with certain difficulties, can still bring a stable income.
  • In the village you can also engage in beekeeping. This type of business also has its own characteristics and is not as simple as it might seem. In addition to honey, which is not cheap, you will also receive wax - a valuable and useful thing. The only drawback of such a business is its seasonality.
  • Raising crayfish, breeding fish.

A feature of any of these activities in the village is the opportunity to start your own small business without investing a lot of money.

Flower business without start-up capital

The flower business can be called festive in another way, because the lion's share of the profit falls on the red days of the calendar. This kind of thing should be done in the city.

Having mastered the agrotechnical technique, you can grow plants on your own and get a home “flower harvest” by a certain date.

There are several ways to sell your plants. Perhaps the flower shop will be happy to purchase your product. But for this option, customers will have to be looked for in advance.

Or maybe it will be possible to organize a flower shop on wheels for independent trade during the holidays.

It is better to save the profit received in order to purchase a flower kiosk or open a flower shop in the future.

To organize a flower business does not require serious capital investments. However, all plants (including pot plants) have a low cost, but the margin on products sometimes reaches 300%. Thus, the flower business promises huge profits during the holidays.

Starting a home flower business with no money will require good knowledge of the product itself, careful care and patience. In a small town, you can also do this.

Opening a taxi business from scratch

Despite the fact that the taxi market is almost overcrowded, by drawing up the right action plan, it will be possible not only to enter this sphere, but also to stay in it. The taxi business is relevant in both big and small towns.

Before you start your business, you may have to conclude an agreement with the dispatch service. Dispatching taxi service unites all taxi drivers involved in private transportation.

Taxi drivers pay a certain amount or percentage to the dispatch service from each order.

Such an organization may have its own taxi fleet and then it will only be necessary to hire drivers. However, more often, dispatchers enter into an agreement with a driver who owns a taxi car.

The advantages of the taxi business are the ability to open your own business from scratch, the absence of the need for premises and a great growth prospect. A significant drawback is a lot of competition, so you need to think through all the ideas, draw up a detailed action plan and proceed with the implementation of your plan.

Properly organized service, attention to all the little things and details when servicing passengers, can make a particular taxi service popular.

Insurance business without investment

The insurance business in Russia is a serious and specific business. However, an insurance broker is able to open a business from scratch and start making money quickly selling services in this area.

To do this, you need to appear at the insurance company, taking only your passport and pension certificate with you, and fill out an application for admission. An employee of the insurance company will hand out policies that you will have to distribute. An insurance agent must advise people in this area and, if necessary, conclude contracts with them.

Another option to open an insurance business involves the availability of initial capital. In addition, you should consider ideas and make sure they are viable, this is required by the insurance business.

It is important to ensure a good enough influx of people to make a good profit.

furniture business

The furniture business does not require significant investments only if you make furniture yourself. If the purchase of finished products is required, then it must be taken into account that the payback is about 300%, if, of course, the furniture business is properly organized.

You can start the production of furniture in the garage, and later open a small furniture workshop, which does not require large expenses.

The furniture business is not a narrowly focused enterprise. To organize such a "home" business, you will need lumber, a set of tools.

The furniture workshop is designed to manufacture products according to ready-made sketches or to order.

You can expand your furniture business gradually. First, make products on your own, then you can hire workers, and you yourself will not notice how your furniture workshop will begin to cooperate with large retail chains in Russia.

You can do this business both in a small city and in a big one.

What you need to know about a garage business

No matter how strange it may sound, but in the garage you can open your own business without money. Ideas for a small garage business are constantly being updated. Future income depends on the originality of the idea.

Of course, you won’t be able to open a cafeteria there, usually they arrange the production of something in the garage. You can not be original and place a repair shop for cars in the garage. Or engage in the manufacture of turning parts, if you have experience in this matter.

It is possible to provide manual car washing and tuning services in the garage. Or why not offer photo printing or copier services in the garage? Many entrepreneurs set up wholesale bases in the garage.

Implementing the ideas of a small business in a garage, without money, you need to think about compiling.

Any occupation, both a new project and a well-tested old one, can be the basis of a small business. It does not matter if it is a construction, tourism, restaurant, advertising business, it will be possible to open a car wash or a cafeteria, the main thing is that the idea exists profitably.

Despite the fact that a lot of effort and time will be spent on such projects, the result should be expected to be no less profitable than with options with significant initial capital.

Own business from scratch, organized not only in a small town, but also in a large metropolis, has one important advantage - you can avoid the risk of losing money.

How to start a business from scratch

Lack of knowledge is a barrier for many potential entrepreneurs to start their own business. However, not everything is as difficult as it seems. Now you can find many ready-made instructions on how to open your own business from scratch and start your own business in one area or another, as well as a huge number of trainings that help you do it much faster.

Here we publish ideas for beginners who do not know how to open a specific business from scratch. These business ideas reveal the full information, or the main part of it, which will help you start and organize your business in Ukraine, Belarus, Kazakhstan and Russia. In terms of the size of enterprises, this is mainly a small business, but there are also publications for medium and large enterprises.

Small Business Ideas from Scratch

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Rabbit breeding in 2019 from scratch

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Opening a store in 2019 from scratch

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Detailed instructions for organizing production in 2019 from scratch

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We open a store on Avito from scratch

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Breeding crayfish from scratch

An analysis of commercial advertisements shows wholesale prices for 1 kg of live crayfish in the range of 400–3000 rubles. After that, their breeding business does not look like such an exotic idea as it might seem at first glance. It does not require large investments, but the first "harvest" ...


Sheep farming from scratch

The growing interest in sheep breeding in recent years is due to the fact that sheep breeding requires significantly lower costs compared to other livestock breeds. The unpretentiousness and fertility of these animals provides a relatively quick return on investment, which ...


Tire recycling from scratch

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Opening a children's toy store from scratch

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Opening a steakhouse from scratch

According to the National Association of Restaurants, in 2017 in the United States the cash turnover of the catering industry will amount to 799 billion dollars, in Russia according to RBC.Research - 1.7 trillion rubles, in Ukraine - 30 billion hryvnias according to Delo Ua. Try and get your share in this market by opening...


How to open KFH from scratch

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Trading VKontakte and creating a store from scratch

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Opening a burger shop from scratch

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Opening a liquor store from scratch

The most important plus of this business is that unsold goods do not lose value every year, but only rise in price. Some drinks each subsequent year increase their price by a multiple, while they usually do not have an expiration date. You need a license to open a liquor store...


General step by step instructions

Many people think that the phrase "from scratch" means starting a business without initial capital, but this is not true. This phrase means creating a business from the very beginning, sometimes without the appropriate education. In general terms, the instruction for all ideas looks like this:

  1. Coming up with a brand/company name. Most of the success of a business depends on this point. Once Ray Kroc (the founder of McDonald's Corporation) said that with such a name you can do anything. Therefore, do not neglect this point.
  2. We draw up a business plan. It is not necessary to do it yourself. Now there are a lot of research companies providing planning services. Among them, for example, is the RBC company, which has both experience and marketing research in this business. You can also use our ready-made examples to help you compose it yourself.
  3. Registering a company. To implement the following steps, this item is required, since the official accounting of all expenses and income of your business begins next.
  4. Rent an office. For companies operating in the service and trade sectors, always passable places are required. Very often, such a business is opened where there are no people, which leads to bankruptcy. The exceptions are manufacturing companies, and those that need to hold meetings with clients not in their office, but with clients.
  5. We buy office and production equipment. Sometimes it is better to spend money on used equipment, as it often costs a penny. After all, someone is constantly updating it or selling it due to bankruptcy. Unfortunately, you will have to buy something abroad, however, for example, Chinese business equipment can be ordered in any country, since there are usually suppliers working with manufacturers or their representative offices. In the offices of all modern companies, CRM systems should be installed to record the quality of work with clients.
  6. We obtain all necessary permits and licenses, if necessary. To provide services and supply our products to other countries, you may need additional permits that are valid on the territory of these countries.
  7. Hiring workers. At the very beginning, it is best to hire people with experience, especially for important positions. In large cities, you can use the services of HR companies and professional bounty hunters (headhunters). They will help you find professionals in your field.
  8. Launching and setting up work. This item involves constant testing of technologies for working with clients and manufacturing products at the initial stage of implementing a business idea from scratch.
  9. Do not forget to develop employees and develop yourself. After achieving success, many entrepreneurs consider themselves successful and do nothing to develop their business. After that, he begins to slowly lose positions, and they are always occupied by more dynamic companies that can rebuild, or newer ones that also catch their success, and then do nothing to maintain it. Every year, the technologies of doing and promoting a business change, various courses for improving the qualifications and motivation of employees appear, so you should not neglect them.

Remember that a good leader is one who does nothing. But for this you need to correctly build and configure your company.

Many people are consciously and subconsciously drawn to start their own business. It seems to them that this way they can earn more and, at the same time, get more freedom. This is true, if you do not take into account the fact that 3/4 of all new startups fail in the first 5 years of operation and leave the market with nothing. What is the best business to open and how to make it successful?

  • Starting a business from scratch: 7 recommendations from experienced startups
  • How to start your own business from scratch: the main rules
  • What you need to know before you start your business from scratch
  • How to start a business from scratch: 7 essential steps
  • Which business is better to open: three ideas for a beginner
  • Business with China
  • Information business
  • Earnings on Avito

Get a checklist of 18 ideas what you can sell on AVITO to make money fast

If you are a beginner businessman, pay attention to the following recommendations of experienced startups:


Let's summarize briefly. To succeed in a new business, you need to find an original niche, or offer exclusive services. Business needs to be connected to the Internet. You need to get more skills in setting up traffic for potential buyers and pay attention to automating the sales process.

How to start your own business from scratch: the main rules

Not all of those who became famous and wealthy managed to do it on their own and in a relatively short time. Many have failed. It will be all the more useful to learn the rules of a modern entrepreneur, which were written “in blood and sweat”:

It is undesirable to start a business with credit funds, no matter how profitable it may seem;
you need to soberly assess possible losses (and this rule is very closely related to the higher one);
it is necessary to take into account different development scenarios, including negative ones;
you cannot invest in your new business savings set aside for other purposes (treatment of family members, education of children, mortgage payments);


look for a project without too much investment;
carefully analyze the market and collect the opinions of other entrepreneurs in this segment;
write a clear step-by-step development plan;
do not be afraid of difficulties at first and enjoy your activities - in this case, the chances of success automatically increase.

It would seem that there is nothing special about these rules, but very few start-up entrepreneurs follow them all.

how to open your own business - where to start, what needs to be done first?

So we won't distract. Here is a simple and understandable step-by-step instruction for starting your own business.

“Step 1: Decide on a Niche”

Ideas for business always lie on the surface. Often they appear from the desire to do what you really like, even more often - from anger at the domestic service or from what you yourself lack: for example, in your city there is no normal kindergarten or beauty salon for dogs. Another option is to take a popular Western idea and adapt it for Russia: this is how offline quests, cat cafes and much more appeared in our country.

In parallel with this, you need to decide what you can do really well. For example, you like to communicate with children or you have worked in the field of organizing holidays for a long time. Or maybe you are well versed in luxury shoes and have visited many countries of the world? Connect the simplest mathematics to this: evaluate supply and demand, think about what competitive advantages you can offer. This may be the best quality, speed of work, an interesting price, environmental friendliness, etc.

Thus, for your business to be successful, at least three requirements must be met. Once again - not one of them, but all three at once:

  • you should like what you are going to do;
  • you must be well versed in the chosen field;
  • there must be a stable demand for your product or service.

The main reason why many great business ideas fail from the very beginning is the lack of initial capital. Therefore, immediately - hear, immediately - eradicate the conviction that you cannot start your business without starting investments. It is useless to save up for years: by the time you reach the desired amount, any desire to do something may disappear, and the dollar will rise in price again. As long as you have the strength and confidence, it's better to ask for a loan from friends, try to get a government subsidy, learn more about how to attract investors, or hang your idea on Kickstarter. And most importantly, don't be afraid to be a small business: even if you don't have an office yet and don't fly in business class, everything will come with time.

“Step 2: draw a business plan”

Experts say that a competent business plan, which is built on real numbers and calculations, is an important assistant in business. The results of market research, cost-benefit analysis will allow you to look at your idea from the outside and more pragmatically evaluate your prospects.

Ideas for business need to be correlated with reality. For a business to be successful, it must solve a problem and satisfy a need. Try to answer the following questions:

  • is there a need for your business? How will it fit into the market?
  • who is your target audience? What is the positioning of your product?
  • who are your main competitors? How are you different from them?

Another great reason for writing a business plan is that it makes it much easier to attract worthwhile investments. Whether you want to get a government subsidy or a grant from a foundation, get help from a venture capital fund, or take advantage of business loans, having a well-thought-out business plan significantly increases your chances of success and demonstrates the seriousness of your intentions.

Brief structure of the business plan: introduction aka summary, goals and objectives, description of the enterprise, finance, marketing, production, organizational plan, personnel development. The business plan should be simple, understandable and focused on the end result. You can prepare it yourself, but you need to understand that writing a serious paper requires a lot of knowledge and market research. Downloading ready-made business plans from the Internet is the first step to a rubber woman, so it is much better to turn to the help of specialists.

“Step 3: Decide on a legal entity”

Officially, business begins from the moment of its state registration. Actually, a small business has two possible development options: IP (Individual Entrepreneur) or LLC (Limited Liability Company).

IP benefits:

  1. simplicity and efficiency of opening;
  2. lack of authorized capital;
  3. minimum accounting requirements;
  4. simplified reporting and minimum taxes.

IP Disadvantages:

  1. the need to answer in court with your personal property - a car, an apartment, a bank account;
  2. the need to pay 35 thousand rubles to the Pension Fund and the Social Insurance Fund, regardless of the amount of profit - even if you have not earned anything;
  3. the IP does not have a corporate name - usually the IP and the brand are not related in any way;
  4. business is almost impossible to sell, divide or transfer by inheritance.

LLC advantages:

  1. in case you are sued, you will be responsible only with the property of the company and the authorized capital, which is from 10 thousand rubles;
  2. you can pay to the Pension Fund only for yourself or if you have employees - if the company does not operate, you do not need to pay anything;
  3. the company can be sold at any time;
  4. The company can be given any name.

Disadvantages of an LLC:

  1. the need for authorized capital;
  2. more complex accounting;
  3. more reporting;
  4. higher fines and fees compared to the same IP.

Please note that companies engaged in certain types of activities cannot operate under IP by definition. Among them are the sale of alcohol, private security activities, the military industry, etc.

“Step 4: decide on the tax scheme”

Another important step towards starting your own business is choosing a taxation system. It, in fact, can be of two types - ordinary and simplified.

The usual tax system is an endless and dreary workflow. Such a scheme is the least convenient and profitable for entrepreneurs, therefore, until your annual revenue exceeds 60 million rubles, you can safely choose a simplified one.

The Simplified Taxation System (STS) is a special tax regime that greatly simplifies the tax burden and tax and accounting for small and medium-sized businesses. If you have a low cost or almost no cost (intellectual product), then 6% of income is most often like. If you are selling items that you previously bought in bulk, 15% of the difference between income and expenses is best.

The single tax on imputed income (UTII) is interesting because it is not tied to real income, that is, it is calculated not from actually received, but from the estimated imputed income, which takes into account only physical performance indicators (sales area, number of employees, etc. .). The tax rate is 15% and exempts from income tax, property tax and VAT. Relevant for such areas of activity as retail, catering, repairs, household and veterinary services, etc.

Also, for enterprises of certain fields of activity, there are special tax regimes. For example, for farms this is a single agricultural tax. And some small businesses are doubly lucky: since 2015, they have tax holidays that will allow them to be exempt from paying taxes for 1-3 years.

“Step 5: register a company and open a bank account”

To make your life easier, all the necessary applications and documents can be prepared on special websites, for example, nalog.ru. There you can also find out the address of the nearest tax office and fill out a receipt for paying the state duty.

So, step by step instructions for registering a company:

  1. download a program for preparing documents;
  2. decide on the OKVED codes and include all that may come in handy;
  3. fill out an application in a specialized form for individual entrepreneurs or LLCs (when submitted in person, notarization is not required);
  4. fill out an application on a specialized form 26.2-1, which allows you to switch to a simplified taxation system;
  5. for LLC - prepare additional documents: 2 originals of the charter of the community, 2 originals of the contract of establishment of the company, confirmation of the legal address (letter of the owner or copy of the certificate of ownership);
  6. make a copy of your passport and pay the state fee - 800 rubles for individual entrepreneurs and 4,000 for LLC;
  7. submit all applications to the tax office and come back in 5-10 days for ready-made documents;
  8. order the seal of an individual entrepreneur or LLC;
  9. open an account with your favorite bank and send a notification to the tax, pension fund and social insurance fund within 7 working days so that you don’t get a fine of 10 thousand rubles from the very beginning.

We remind you that in order to carry out certain types of activities, you also need to go through a licensing or certification procedure. This applies, for example, to the activities of credit institutions, the circulation of alcoholic products, the sale of medicines, educational institutions, international cargo transportation, etc.

“Step 6: Let's get to work!”

It's time to find a suitable space, purchase equipment, hire employees and get to work! Also, immediately decide who will be involved in document management and reporting: no one likes paperwork, but money loves an account, and documents should always be in order. And of course, do not forget about advertising and marketing. But that's a completely different story!


In recent years, I have been able to get to know several dozens of successful businessmen who have decided to start their own business from scratch.
These are people who contact us for or. Why do entrepreneurs I consider successful contact us? Everything is very simple! They are successful because they have their own business, even if it does not go very well - this is their experience, they can make mistakes, learn from them and become better. This is what distinguishes people with whom you have to communicate from those who only dream of starting a business.

Each person who has opened his own, albeit small, but business, has his own merits, on each project I became better by communicating with such people. And when the number of people exceeded 50, it seemed to me that I could outline the general principles for starting my own business. So, how to open your business from scratch, which will bring regular income? You will find answers to all questions about starting your own business in this article!

How to open your business from scratch?

1) Action

This is what the most dynamic companies had. The most interesting case was when we talked on the phone with a person about a sales system and identified the need for implementation. When we arrived the next day for the meeting, the recording system had already been set up. In my opinion, ability to act quickly and not putting off important things indefinitely is one of the most important factors in starting a successful business.

2) Creating the perfect product from the customer's point of view

The best results are shown by us on projects where the owners took the place of the client and created a unique product that meets all the needs of the client. A striking example is a company supplying materials for housing and communal services (housing and communal services).

What conditions are created for clients?

  • It is convenient for companies to buy the entire range in one company, which means we will supply more than 7,000 items of goods that may be required in the maintenance of housing and communal services.
  • Do you need everything yesterday? This means that we will provide free next day delivery, even if you order 1 nail.
  • Do not always have money in the account or wait a long time until they come to the account? Delivery without prepayment and automatic delay for 7 days.
  • Etc.

As a result, the company is one of the leaders in a small but significant niche. You do not need to have super knowledge or super capabilities, you just need to follow the path of the client and make it pleasant.

3) Starting a business with sales

It is customary to start a business with a logo, trademark registration, renting an office, and God knows what else. You need to start with sales. Even if the product is not yet in nature, but there is only an idea. How to sell what is not? Very simple. We decided to sell super chairs with super design. No problem! Create a business card site on your knee, order a drawing of this chair from a freelancer, if it has not yet been produced, or take a photo if it has not yet been brought to our country. Run Yandex Direct on the request of a superchair and count the number of calls per day or week. Estimate the volume of possible sales.

I know one entrepreneur who made this approach the beginning of his business, when he received a client, he didn’t run to buy goods, but simply looked for a seller :), brought them together, and without risking anything, received a commission on sales. Over time, finding a profitable niche, he settled on one product.

4) Interest!

Practice shows that the best success is achieved by those who burn with their work - opening their own business. When a person is passionate about something, he carries people along with him. Moreover, the interest may not be in the product or service itself, but in building a system or monetizing a project.

How to understand whether activities in a particular niche will be profitable?

I do this: I imagine a situation in the future, when I have achieved what I plan, created an interesting service, customers are satisfied with me. If I get goosebumps from thinking about this achievement, I get down to business, if everyone around says that this direction is promising, but it doesn’t turn me on, I won’t do it.

In any case, there are difficulties. And at the startup stage, they are “above the roof”, if there is no interest in the business, then there is no motivation to overcome these difficulties, and the person quickly gives up without making an attempt to open his own business.

5) Recruitment

Startups are different for everyone. Someone has investments, someone creates everything from scratch. But there is one rule that I paid attention to: if the owner started from the very beginning, for example, with sales, then the business has a chance of success.

Before hiring staff, go through the path that the hired person must go through. With very rare exceptions, an employee will look for the best path for the company. Therefore, in order to control an employee, the manager must clearly understand the work that he controls, he must understand the work algorithm of this person, the optimal process for performing work and the key points of control of this employee.

When setting any task, any employee or contractor needs to understand not only the result to which a person must come, but also the specific steps that he must take every day. Only then can the performer be controlled before the deadlines are broken.

6) Where to get investments?

Let's say a niche is found, of course, there is a readiness for action, but there is no money to implement ideas. You don't need money for a good idea :). To implement the idea, you must follow two rules:

  • Do not be afraid to do everything on your knee;
  • Exchange investments for partners.

I'll give an example:

Don't be afraid to do everything on your knees

You had an idea to develop a revolutionary stool. Business must be started from scratch, there are no great financial opportunities. For minimal money, you order a model of this stool from a freelancer, make a simple website on your knee, send minimal money to the Yandex market, and start selling in a passive mode. You print out the layout of the stool, you pass all the places where they can sell it. You find buyers, understand the volume that you can sell.

Exchange investments for partners

Next, you find a manufacturer who will make your stool. Yes, even if you have to share most of the profit with the manufacturer, yes, at least sell it to zero, the main thing is you understand the market, find sales channels. And having reached decent sales volumes, you will already be able to open your own production, either to reduce the price of this manufacturer for volumes, or to find another one on more favorable terms.

7) Analyze it

No matter what you do, no matter what mistakes you make, the main thing is to draw conclusions from them. There are no unattainable tasks, there are only retreats before the right solution is found. Analyze every day how much it brought you closer to your task, what was done wrong, which did not allow you to achieve success, what needs to be changed in your actions so that tomorrow would be different.

Here are just a few, in my opinion, the main nuances of the success of creating and opening your own, new business from scratch. But the first point is often the decisive one. There are a lot of people who tell how to run a business, there are those who plan to start work, but there are very few of them who take and do it, and even fewer who do it until some result is achieved.

I hope this article will increase your chances of success. And if you have any questions, I am ready to give you some advice, including free ones. call