I log into Facebook and it tells me that the account is disabled (access to the account is blocked or it is deactivated). Why? What to do? Read this manual and it will help you solve the problem.

What happened? Why was my Facebook page blocked?

Your page is disabled, so you cannot log in to it, even if you enter the correct username and password. The Facebook administration did this because your page violated the rules of use of the site. The reasons can be very different:

1. You yourself violated the Facebook rules

Facebook has terms and conditions for using the site, without agreeing to which you cannot register (link here at the end of the instructions). Therefore, if you have a Facebook page, it is assumed that you have agreed to abide by these terms. And he agreed that you could be blocked if you don’t follow them (maybe you didn’t read well or just agreed without reading?). There can be many reasons for blocking an account, because there are also many rules. Some possible options:

• You posted some materials that violated the terms of Facebook (other people's without the permission of the author, illegal, fraudulent, hostile, offensive, etc.).
• You clearly provided a false name or false information about yourself.
• You impersonated another person.
• You didn’t have one personal page, but two or more.
• You used your personal page in commercial purposes(there are company pages for this).
• You behaved aggressively or offensively.
• You sent unwanted advertisements, messages, numerous friend requests, or stalked or threatened people. Even one complaint is enough to block.

2. Someone hacked your account and violated Facebook rules by using your page.

In this case, you don’t understand at all why you could be blocked, because you didn’t violate anything. It turns out that attackers could gain access to your page (hack it) by learning your login and password, and send unwanted advertising on your behalf or do something else. Perhaps your password was stolen by malware or a virus, or perhaps you entered the password yourself on a fake site, thinking it was Facebook. It's your fault, because you yourself must take care of safety. And Facebook had no other choice but to disable your page.

3. Your page was blocked by mistake

Facebook reported that they block about 1 million pages of scammers, spammers and other violators per day. With such a number, pages of respectable users are sometimes mistakenly blocked. Maybe a similar technical error has affected you too. What to do - read below.

What to do if a page is blocked? How to unlock?

If you think you didn't break any rules (or you did but deserve forgiveness), send a request to appeal the blocking. The appeal must be sent from that address Email, which was linked to your Facebook page. Please note that if the violation is serious, your account may not be restored.

What if the page cannot be unblocked? Will I be able to use Facebook?

If you are unable to restore access, you can register a new page and continue using Facebook. Just don't break the rules again.

What to do if a new Facebook page is immediately blocked?

Most likely, there is a virus on your computer that steals passwords. Immediately after this, suspicious activity begins in your account - for example, spam is sent. You may not notice it, but the administration still blocks the page. Therefore, you first need to solve the problem yourself and deal with viruses.

Another possible reason is that you are breaking Facebook rules, but you don’t realize it. We advise you to read and follow them (link below). If you don't like them, just don't use Facebook - no one is forcing you.

Advice: To prevent your page from being blocked, use a reliable and secure way to log into Facebook - the “Login” start page. This is a convenient and well-known site that has helped hundreds of thousands of people log into their page. Operating since 2010. Try it now:

Maybe you weren't actually blocked?

If you don’t actually see a message that your account has been disabled, but only think so, then you could be wrong. Perhaps you have problems logging in (for example, the password is incorrect), and you need to read this:

I log into Facebook and it tells me that the account is disabled (access to the account is blocked or it is deactivated). Why? What to do? Read this manual and it will help you solve the problem.

What happened? Why was my Facebook page blocked?

Your page is disabled, so you cannot log in to it, even if you enter the correct username and password. The Facebook administration did this because your page violated the rules of use of the site. The reasons can be very different:

1. You yourself violated the Facebook rules

Facebook has terms and conditions for using the site, without agreeing to which you cannot register (link here at the end of the instructions). Therefore, if you have a Facebook page, it is assumed that you have agreed to abide by these terms. And he agreed that you could be blocked if you don’t follow them (maybe you didn’t read well or just agreed without reading?). There can be many reasons for blocking an account, because there are also many rules. Some possible options:

• You posted some materials that violated the terms of Facebook (other people's without the permission of the author, illegal, fraudulent, hostile, offensive, etc.).
• You clearly provided a false name or false information about yourself.
• You impersonated another person.
• You didn’t have one personal page, but two or more.
• You used your personal page for commercial purposes (there are company pages for this).
• You behaved aggressively or offensively.
• You sent unwanted advertisements, messages, numerous friend requests, or stalked or threatened people. Even one complaint is enough to block.

2. Someone hacked your account and violated Facebook rules by using your page.

In this case, you don’t understand at all why you could be blocked, because you didn’t violate anything. It turns out that attackers could gain access to your page (hack it) by learning your login and password, and send unwanted advertising on your behalf or do something else. Perhaps your password was stolen by malware or a virus, or perhaps you entered the password yourself on a fake site, thinking it was Facebook. It's your fault, because you yourself must take care of safety. And Facebook had no other choice but to disable your page.

3. Your page was blocked by mistake

Facebook reported that they block about 1 million pages of scammers, spammers and other violators per day. With such a number, pages of respectable users are sometimes mistakenly blocked. Maybe a similar technical error has affected you too. What to do - read below.

What to do if a page is blocked? How to unlock?

If you think you didn't break any rules (or you did but deserve forgiveness), send a request to appeal the blocking. The appeal application must be sent from the email address that was linked to your Facebook page. Please note that if the violation is serious, your account may not be restored.

What if the page cannot be unblocked? Will I be able to use Facebook?

If you are unable to restore access, you can register a new page and continue using Facebook. Just don't break the rules again.

What to do if a new Facebook page is immediately blocked?

Most likely, there is a virus on your computer that steals passwords. Immediately after this, suspicious activity begins in your account - for example, spam is sent. You may not notice it, but the administration still blocks the page. Therefore, you first need to solve the problem yourself and deal with viruses.

Another possible reason is that you are breaking Facebook rules, but you don’t realize it. We advise you to read and follow them (link below). If you don't like them, just don't use Facebook - no one is forcing you.

Advice: To prevent your page from being blocked, use a reliable and secure way to log into Facebook - the “Login” start page. This is a convenient and well-known site that has helped hundreds of thousands of people log into their page. Operating since 2010. Try it now:

Maybe you weren't actually blocked?

If you don’t actually see a message that your account has been disabled, but only think so, then you could be wrong. Perhaps you have problems logging in (for example, the password is incorrect), and you need to read this:

Anna Chernaya

Account blocking is a problem that may never affect you, but may cause losses or deprive you of potential profits. It’s especially annoying if your account is blocked on the eve of the holidays, when advertising cannot be postponed for several days.

I've been creating content for Facebook ads for 5 years, launching on my own for a year and consulting. At least once a month they complain to me about account blocking, or I myself find myself in such a situation. Usually the block can be easily removed, but it is better to avoid it.

There are three main reasons why Facebook blocks Ads Manager:

Let's look at how to avoid blocking, insure against the consequences, and what opportunities there are to quickly restore work.

Why they block

Facebook protects its reputation and advertisers' finances. The algorithm blocks advertising or payment methods when actions or content seem suspicious to the system. the main task algorithm - to identify bad advertisers. The algorithm works on the principle “it is better to block good advertising than to show inappropriate ones.” Due to the capricious system, bona fide users are also banned.

Bad advertising

When checking, the algorithm looks at the image, text and page to which the advertisement links. Therefore, all rules apply not only to the material that Facebook users see, but also to the page that the user is taken to when they click.

Suspicious use of account or means of payment

If a fraudster gains access to your advertising account, he can spend funds from your card on his own advertising campaigns. Facebook makes sure to quickly detect the actions of scammers and block them. The algorithm considers it suspicious when:

You will receive one of these messages:

In the Russian version:

We have detected unusual activity regarding payments, account logins, or received a payment claim. Therefore, your account has been disabled to protect your personal and financial information. Please contact us.

Don't worry, if you didn't violate Facebook's rules, such a block can be removed quickly.

By mistake

Facebook's algorithm processes ads from five million active business pages every day, and sometimes it makes mistakes. If your advertisement reaches a live operator, he does not always evaluate it objectively: different operators can interpret the same advertising message differently. Facebook often places a block by mistake and admits it itself:

Or it mistakenly blocks the payment method, restores it after your complaint and apologizes:

Translation:

Thank you for contacting Facebook. I apologize for the inconvenience.

I have restored your account so you now have access to your payment methods again. Just go to the payment section.

How to avoid blocking and prevent consequences

1. ExploreBasic Rules social network and run good advertising

2. Register a business manager (BM)

Especially if you manage several pages at once. In BM, you can link a separate payment instrument to each account, manage business pages and give colleagues administrator rights.

3. Connect a real card with sufficient funds and your name

Facebook trusts the real ones bank cards, where the owner's name is the same as the account administrator's name. If you are using someone else's card, make that person an administrator.

If you log into your advertising account from an unfamiliar IP, the system may think that you have been hacked and block the payment method. If you frequently travel on business, give administrator rights to your deputy and entrust him with running ads.

5. Provide yourself with access to a color copy of your passport or ID

If you are blocked, the system will ask you for a copy of your passport or ID. Upload the document to a cloud service or send it to your email. This way you can quickly download it anywhere in the world and attach it to a letter to technical support.

Facebook doesn't trust newbies. To launch advertising without problems, you need to fully set up your account, make several publications and develop it for at least a week.

8. Do not appoint people whose ad account is blocked as administrators

Facebook doesn't like users with a bad reputation.

How to remove the block

Depends on the reason and type of blocking. But even if you wrote in the wrong place, your complaint will be forwarded to the right department and answered. Facebook support is caring but often slow. You can speed up and improve the process:

One of the most popular topics on Facebook is account bans.

I’ll tell you about the most common reasons that I have learned over several years of working with Facebook - why accounts are blocked and how to reduce the risk of blocking. I won’t write about black methods. Maybe another time :)

Possible reasons why FB is blocked

1. They mark a domain that was blocked in another account.
2. It is not advisable to add as admins those accounts whose advertising account has been blocked.
3. 1 advertising account = 1 card
4. Mismatch between billing country and account country.
5. The bank card must be registered in the name of the account owner.
6. Do not allow a situation where FB cannot write off funds for advertising.
7. Many similar actions in a short period of time.
8. Complaints about advertising from users

In my experience, the key reasons are: 1, 3, 8.

Example: an account with advertising for domain X was blocked. I took another account, created campaigns for the same domain, and a minute after sending it for moderation, the new account was blocked. Since my accounts were blocked a bunch of times, I tried using the same creatives (text, image) and completely different ones in new accounts with domain X. The results are the same - ban.

Solution: Keep a couple of other domains on hand.

The blocked account had card N. In the new account, I advertise on a new domain, but add the same card. The result is a ban.

Solution option: issue additional cards at your bank, use customer cards.

Too subjective a reason, which is difficult to understand and, unfortunately, influence. Just knowing the rules of advertising, what can be indicated in text and pictures, is not enough.

By hiding comments, you can only influence the effectiveness of advertising, and not the conditional “karma”. The problem is that the difference between “severe negativity” and “moderate negativity” is unclear.

There are accounts that I still cannot unlock. Exactly because of this reason.

The caring standard response from the support service:

Let's look at the rest of the reasons for blocking the Facebook advertising account.

If you add bad users to a football team, then you may get banned, but this rarely happens.

This is more of an indirect reason, which, in combination with others, affects the account ban. In my experience, it greatly affects reason 8.

If you work for Russian market, it is difficult to get banned for this reason. Create a client account or use your own - choose Russia. Overslept and chose the wrong time zone? It's okay, it doesn't affect the ban. It’s inconvenient to look at statistics for advertising and nothing more.

It often happens that Facebook blocks an account for the reason “it feels like your card was stolen and we will secure your account - confirm the card if we are wrong”

You will be prompted to follow this link - https://www.facebook.com/help/contact/531795380173090- and confirm the card. Go ahead and confirm. In this case, support is friendly and should quickly unblock the account.

There was a time when Facebook blocked people for the discrepancy between the card data and the name of the account owner. You could add a card in someone else’s name and Facebook would instantly block the account. Today this is one of the rarest reasons.

Facebook sometimes blocks and says: “it feels like you stole the card - confirm the card if we are wrong”

Confirm the card by following the advice in the previous paragraph.

You can get banned:

• if you constantly forget about payments. For example, 5 or 10 times when Facebook fails to withdraw money.
• if you pay off the debt after several months (or even years).

If you forget about a payment a couple of times for several hours or days, it’s okay.

Be careful and always keep the required amount on the card.

Maybe, but rarely.

You copy a bunch of ads and send them for moderation; copy, send; copy, send and so on for half a day.

Take breaks if you plan to work with a lot of ads on your account all day.

Important point:

If there was a history of communication with the support service and the situation was resolved in your favor, subsequent bans are very easy to appeal and much more difficult to obtain a ban.

Business Manager (hereinafter BM)

This is a method that solves the maximum of possible problems and reduces the risk of blocking under points 1 and 3.

1) Create a BM if you don’t have one.

There is no particular point in writing instructions on how to create a BM.

By the way, Facebook has a fairly detailed and understandable knowledge base. I advise you to use if you don’t know some settings:

You will be able to use one domain from different BM accounts and add one card to all accounts.

Do you want to increase the number of accounts?

2 ways:

1. Write to a specialist in chat that you want to increase the number of accounts. Come up with an adequate reason yourself. The simplest one is “you have many clients and each one needs a separate account.”
2. Gradually use each account. You can even advertise the same product. Soon you will be able to create more accounts. I know that there are 50 active accounts on the Business Manager, and even 800.

Appeal forms.