More than toys is a network of specialized stores selling children's educational toys under its own brand.

The company’s specialists together with teachers have developed a unique product matrix educational toys for children from 3 months. up to 7 years.

All our products are made from environmentally friendly materials, mainly wood, and are accompanied by a teaching card and a lesson plan for a specific age.

We are a young, dynamically developing company whose goal is to become a leader in the educational toys market in Russia and the CIS. In the next three years, we plan to open a brand store “More Than Toys” in every city of the Russian Federation with a population of more than 300,000 people. A specially developed franchising program will help us jointly achieve our goal.

The main office of the company is located in Moscow.

Franchise Description

We offer a ready-made concept for a unique mono-brand store of children's educational toys “More than Toys” in three main formats:

• Island format
• Little format
• Full Size

The island is relatively new format"More Than Toys" store. It was developed by company specialists in order to make maximum use of location offers from leading federal shopping centers.

“More than toys” - little with an area of ​​5 to 10 m2.

Most often, this format is located along the wall. Due to the opportunity to occupy non-standard areas in a shopping center, it is possible to agree Better conditions by placement. Only 6 linear meters along the wall and a height limit of 2.5 m are required.

“More than toys” - Full Size with an area from 21 to 30 m2.

Full Size is designed for areas larger than 20 m2.
In addition to the “More than toys” line, related products for children have been added to the assortment: educational books, products for children's creativity, products for newborns up to 3 months, board and interactive educational games, soft toys, modern cartoon characters, etc. The assortment includes more than 1,500 sku

WHY IS THE FRANCHISE OF CHILDREN'S TOY STORES "MORE THAN TOYS"?

1. A unique product on the market. We sell not just toys, but help parents develop the necessary skills in their child, following the recommendations in the teaching card and lesson plan for a specific age.
2. Low barrier to entry into business. To open your own store “More than toys” you will need from 235,000 rubles.
3. Payback from 6 months.
4. Socially oriented and sustainable business in any macroeconomic situation.
5. Opportunity to become the only franchisee in the city!
6. Fast start. Within three weeks from the moment the contract is signed, you will be selling toys and making a profit!

Training and support

1. Search for area
   We help you find the best location for a future store and agree on commercial terms for its location with the administration. We will prepare a project design and specification for the production of commercial equipment.
2. Legal and accounting issues.
   From the company's specialists you can get free consultation regarding registration issues legal entity, choosing the form of taxation and other issues arising in the process of conducting business.
3. Automation retail.
   We will prepare a list of equipment for the technical equipment of the store. Connection to 1C.
4. Marketing support.
   All franchisees are given access to the company's Brand Book, which contains necessary materials to organize an advertising campaign at the local level.
   Contacts and general information about each store are displayed on the main More Than Toys website. The opening, promotions and special offers are also announced.
   All partners are connected to the common loyalty program “More than toys”.
5. Commodity matrix.
   Depending on the store format, location, and also taking into account the specifics of the city, the employees of the central office create the optimal product content of the store.
6. Distance learning.
   We organize specialized training for all our franchisees. We also make sure to carry out online training for your sellers!

Premises requirement

• The required area for placement is from 5 to 30 sq.m.
• The location should be presented in a themed shopping center or in a shopping center on a floor with a children's theme.

Archived announcement

The information on this page may be out of date.

Data current as of 06/07/2018

Franchise More than toys

Investment 250,000 - 550,000 ₽

Franchise reviews

Elmira Bagbekbeleyen

I am the owner of the “More Than Toys” store in Tyumen. As a newbie in business, I was very scared to start a new activity for me, I had a lot of questions, and I was afraid of making a mistake in choosing a franchise. But I can note that I was not mistaken in my choice. The “More Than Toys” team advised me at every stage, and still answers my questions, they are in touch at any time. For which we thank them very much! Logistics are well established; we have the opportunity to update the store’s assortment every week.

Nikolay and Elena Sviridov

Dmitry and Yulia Tashin

We opened a store "More Than Toys" in Samara. Among the many franchise offers, we chose toys because of the excellent price-quality ratio. Since we ourselves are young parents, the issue of children's development is very relevant for us.

The company presents to us ready business, with everyone necessary tools for further work. In our opinion, everything is done wisely and with soul! The company's employees are always in touch and will guide you in the right direction, which is very necessary, especially if you are starting a business for the first time.

We plan to expand as our expectations begin to be met. Therefore, if you have an interest in the company "More Than Toys", then our advice: Take action! Occupy your niche in the market! Develop yourself and help children do it!

All in your hands!

Dmitry Shirinya

I would like to leave a review about the work and cooperation with Retail Group LLC, brand “More than Toys”.
When choosing the direction of activity and opening a store, I was based on the search for an exclusive offer, i.e. directions with an empty niche in the market. After considering several offers, my choice fell on this company. The “More Than Toys” brand franchise met all my expectations; when I opened the store and received the first batch of goods, I was delighted with the range and quality of the products! And in fact, this direction is new in Kazakhstan; such an assortment of educational toys, mainly made of wood, is not available on our market. The company's assistance and further support with ready-made solutions for the format of opening a store, branding and everything related was provided 100%.
Today I plan to further develop this area and open a couple more stores in the near future!

Daria Dreko

We launched recently. The project manager helped organize everything, gave practical advice, and promptly answered all our questions.

IN entrepreneurial activity we are newbies. But thanks to the reasonable organization of the process on the part of the franchisor, we did not experience any difficulties. Everything went smoothly and according to plan.

We chose this particular franchise because, as young parents, this is a topic close to our hearts. We really liked the range and development directions. We are all doing a good deed together - helping kids develop! This is cool!

Expectations are already partially justified - we have our own business, a beautiful island with wonderful toys, stable sales.

Thanks to the entire team at More Than Toys!

Sergey and Daria. Petrozavodsk

You can add your review about this franchise

Franchise cost and cost of ownership

Entrance fee

30,000 - 50,000 ₽

Absent

Other current payments

None

About company

More than toys is a network of specialized stores selling children's educational toys under its own brand.

The company’s specialists, together with teachers, have developed a unique product matrix of educational toys for children from 3 months. up to 7 years.

All our products are made from environmentally friendly materials, mainly wood, and are accompanied by a teaching card and a lesson plan for a specific age.

We are a young, dynamically developing company whose goal is to become a leader in the educational toys market in Russia and the CIS. In the next three years, we plan to open a brand store “More Than Toys” in every city of the Russian Federation with a population of more than 300,000 people. A specially developed franchising program will help us jointly achieve our goal.

The main office of the company is located in Moscow.

Home information

Year the company was founded

Franchising launch year

Franchise businesses

Own enterprises

Franchise Description

We offer a ready-made concept for a unique mono-brand store of children's educational toys “More than Toys” in three main formats:

Island format
- Little format
- Full Size

“Island” is a relatively new and most popular format of the “More Than Toys” store. It was developed by company specialists in order to make maximum use of location offers from leading federal shopping centers.

“More than toys” - little with an area of ​​5 to 10 m2.

Most often, this format is located along the wall. Due to the opportunity to occupy non-standard areas in a shopping center, it is possible to negotiate the best conditions for placement. Only 6 linear meters along the wall and a height limit of 2.5 m are required.

"More than toys" - Full Size with an area from 21 to 30 m2.

Full Size is designed for areas larger than 20 m2.
In addition to the “More than Toys” line, related products for children have been added to the assortment: educational books, children’s art products, products for newborns up to 3 months, board and interactive educational games, soft toys, modern cartoon characters, etc. The assortment includes more than 1,500 sku

WHY IS THE FRANCHISE OF CHILDREN'S TOY STORES "MORE THAN TOYS"?

1. A unique product on the market. We sell not just toys, but help parents develop the necessary skills in their child, following the recommendations in the teaching card and lesson plan for a specific age.
2. Low barrier to entry into business. To open your own store “More than toys” you will need from 235,000 rubles.
3. Payback from 6 months.
4. Socially oriented and sustainable business in any macroeconomic situation.
5. Opportunity to become the only franchisee in the city!
6. Quick start. Within three weeks from the moment the contract is signed, you will be selling toys and making a profit!

Training and support

1. Search for area
We help you find the best location for a future store and agree on commercial terms for its location with the administration. We will prepare a project design and specification for the production of commercial equipment.

2. Legal and accounting issues.
You can get free advice from the company’s specialists on issues of registering a legal entity, choosing a form of taxation and other issues that arise in the process of conducting business.

3. Automation of retail trade.
We will prepare a list of equipment for the technical equipment of the store. Connection to 1C.

4. Marketing support.
All franchisees are given access to the company's Franchising Book, which contains the necessary materials for organizing an advertising campaign at the local level.
Contacts and general information about each store are displayed on the main More Than Toys website. The opening, promotions and special offers are also announced.
All partners are connected to the common loyalty program “More than toys”.

5. Product matrix.
Depending on the store format, location, and also taking into account the specifics of the city, the employees of the central office create the optimal product content of the store.

6. Distance learning.
We organize specialized training for all our franchisees. We also provide online training for your sellers!

Requirements for franchise buyers

Availability of necessary financial resources to start the project.
Willingness to become part of a large friendly team of like-minded people.
Willingness to share corporate values and follow the instructions and standards of the network.

Premises requirements

The required area for placement is from 5 to 30 sq.m.
- The location should be presented in a passable shopping center or in a shopping center in your city on a floor with a children's theme.

Children's products and services of various kinds for children are one of the most popular and profitable business ideas. Modern parents are trying to create the most comfortable conditions for their child for full and comprehensive development and every year they place increasingly higher demands on such products.

It is very important that nothing distracts the child in the process of learning about the world around him, so clothes should be comfortable, made from natural materials. Toys or educational materials must be made from environmentally friendly materials that are safe for the little researcher.

Please note that this is the most profitable solution for a novice businessman. Demand this type goods and services for young researchers will never decrease, but on the contrary, only increases - even during periods economic crisis children's stores continued to operate, increasing their trading capacity and expanding the range of goods and services.

If you have no business experience, the franchisor will help you at start-up and will guide (consult) throughout the entire period of work and help with business papers. Purchasing a franchise children's store, you receive the exclusive right to use the brand of the acquired trademark, use the business plan, plus, if necessary, high-quality and professional support from the main company. No company that has sold its franchise is interested in the failure of its partner. The most important thing is to correctly decide on the purchase of a children's store franchise; first look at our website.

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Which children's store franchise should you prefer?

Among huge amount franchising of children's goods stores there are three main areas - clothing, in second place - shoes and in third - toys. There are other, in principle, promising areas, for example, companies providing some children's services: schools, hairdressers, studios for the creative development of children. An entrepreneur who wants to buy a children's goods franchise that will quickly pay for itself and generate a stable income must pay closer attention to these three areas. This is exactly the category of family budget expenses on which almost 35% of family income is spent every month.

In order for a newly opened enterprise to truly become profitable, you should choose the company very carefully. It is worth paying attention to some very important points. The future franchisor must:

• engage in production and subsequent delivery of only high-quality goods;
• present for sale a wide range of products from well-known and sought-after brands or have your own production;
• represent an already fairly developed network, have at least 10 branches;
• offer maximum support and assistance when opening a store;
• have in your arsenal some developments in technological processes, marketing, training schemes and further work with personnel and much more.

What are the benefits of opening a children's store as a franchise?

The advantage of this option is that in the absence of entrepreneurial experience, the franchisor guides and helps in the process of activity: consultations on office work, on running a business, recruiting and training personnel and other production issues. Main company interested in the success of her new partner.

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The benefits of children's franchises are that:

• the market for products for children covers a very wide range of goods and services for different age categories (from birth to adolescence);
• this area, regardless of the economic situation in the country, will still be stable. Products for children will invariably be in great demand;
• modern parents try to give their baby only the best, and that is why they are ready to pay any cash. Even if it forces them to austerity. Therefore, it is advisable to cooperate with well-known trademarks, which supply the market with goods of different price categories.

Promising children's store franchises

A world of amazing products

The store offers goods for children and toys, baby strollers, baby car seats; There is a large selection of board games (intellectual, educational, based on famous fairy tales), game consoles, comics, beauty and health products, cosmetics, and various gadgets. By purchasing a franchise, you can achieve success without even hiring employees at first.

Clothes and shoes for kids and teenagers, toys for everyone age groups, goods for creativity and children's development are an established trend, essential goods. The demand for the presented product groups is growing with enviable consistency: modern parents are making every effort to give their children the maximum for their development: both intellectual, emotional, and physical.

This is the main reason for the attractiveness of this area for investors and entrepreneurs and the high profitability of business in the designated segment. Opening a children's store as a franchise is easier; it will require much less effort, financial investment and time than if an entrepreneur decided to break into the market and occupy a niche on his own.

Purchasing a franchise of a children's goods store means purchasing an exclusive right to use the brand, a business plan and the opportunity to receive high-quality and professional support from the parent company. The main thing is to choose the right company with which you will cooperate.

Which children's store franchise should I buy?

Among the variety of franchising schemes for children's stores, three can be distinguished: key directions- these are clothes, shoes and toys. Of course, there are other areas that deserve attention - companies that provide children's services: hairdressers, kindergartens, schools and creative studios. However, if you want to choose a children's franchise that will quickly pay for itself and guarantee you a stable profit, pay attention to three main categories. Most of the family budget allocated for a child goes to them - this is the reason for their profitability.

According to statistics provided by the RBC website, onchildren's clothing and shoes account for about 35% of a child's monthly expenses. 20% is spent on clothing, shoes are in second place in importance, and toys are in third.

In order to open a truly profitable business, you need to choose the right company for cooperation. The franchisor must:

• manufacture or supply only high-quality products;
• have a wide range of products from popular brands or be the owner of your own production;
• have a fairly developed network of branches (preferably at least 10);
• offer franchisees maximum assistance and support when opening a business;
• have experience in technological process, marketing, staff training and more.

The proposals presented in the catalog fully comply with the requirements. By choosing one of them, you can discover all the advantages of a franchise business.

Why is it important to open a children's store as a franchise?

The advantages of this option are obvious - even if a businessman has no experience in the field of entrepreneurial activity, the parent company will help get up to speed, provide a ready-made business model, and also act as a guarantor of success. The parent company is interested in the success of its partner.

The advantageous aspects of children's franchising are:

• The children's goods market covers a large number of segments and ages - these are goods and services for very young children and teenagers;
• the sphere will be stable regardless of the economic situation in the country. Products for children will always be in demand, even in times of crisis;
• Every parent wants to give their child the best, and are willing to pay for it, even sometimes saving for their own needs. It makes sense to cooperate with well-known brands and brands that provide products in the middle and high price segments.

Back in 2013, the children's goods market accounted for only 16% of clothing volume. This share is constantly increasing - new generations of parents are guided high quality. By choosing a children's store franchise, you can't go wrong.