Small business development strategies or 7 effective tactics for an entrepreneur Modern market conditions require strategic tactics using modern technologies. At the beginning of the 21st century, 90% of new businesses close every year. There are many reasons for this statistic. But this article describes not the reasons, but solutions that help not only survive, but also effectively develop small businesses. 7 universal strategic techniques that provide a basis for competitive effectiveness for small businesses in relation to large businesses.

To implement any business plan, an excellent tool is used - a goal tree. With the help of visualization of target tasks and ways to achieve the goal, a clear action plan is formed. This strategy comes from the field of systems thinking. With the help of the goal tree, you can not only plan, but also control the achievement of the company's goals. The goal tree is useful not only for entrepreneurs, but for everyone who wants to achieve their general goal.

Today, every modern market is in a highly competitive environment. We need fresh solutions to win the trust of the client. One of the most effective methods- active sales. The main principles of this method: the first is to carry the product towards a potential client to meet the need for it, the second is to conduct a constant search potential clients a specific product and be the first to sell him the necessary product. To implement active sales, it is important for a manager to follow certain rules of technology.

Direct sales technique is the basis of trade relations between business and client. Mastery of this technique is beneficial at all stages of development of middle managers. After all, the core of technology is communication with the client, which is the basis for transactions, negotiations, presentations. Any business is built on the sale of goods or services, so this technique is useful for both managers and their leaders or businessmen. Through the technique of direct sales, a business better understands the client, his preferences and needs - this is invaluable information for any product.

In fact, it is very important how you start your own business. Therefore, before making serious decisions, you should be well prepared. Read more valuable business information. It will help to make a choice of the right direction of the field of activity demanded in the market. You still need good business an idea that suits your specific needs. But even this is not enough. It is still necessary to understand some details, which are described in detail in this article.

Right thinking produces right ideas. But what if there are too many thoughts, even the right ones? Does this make a person even more successful, or is any excess harmful? Why do people with the highest IQs rarely achieve financial success, and rich people most often hire people who are smarter than themselves? This article presents theories based on research facts. You will find many new and useful truths for yourself.

Today, everyone knows how to use various functions of smartphones. But not many people know how to correctly build the structure of a dialogue with an interlocutor through the phone. Moreover, create active sales. The telephone is an integral part of our life. It was created to improve the quality of life of people. You can also improve the quality of sales using the phone. You just need to follow the secret rules.

In self-education, you can turn to auxiliary simulators. For example, a meme on the topic: "I don't want, I won't." original picture from important text very well remembered. This technique can be safely adopted when you need to get rid of unwanted qualities or acquire new useful qualities for self-improvement.

A program has been organized for Moscow residents distance learning"Modern Entrepreneur" - advanced training courses in the areas of "Marketing" and "Entrepreneurship".

Participation in the program free, financed by the Government of Moscow. Muscovites who have and are receiving higher or secondary vocational education can participate.

The program lasts one month and does not imply a break from the main work. Upon completion, a certificate of advanced training of the state standard is issued.

The program is implemented by the Department of Science, Industrial Policy and Entrepreneurship of Moscow, the State Budgetary Institution "Small Business of Moscow" and the Moscow State Industrial University.

Within the framework of the program, there are two types of advanced training - the courses "Entrepreneurship and business model building" and "Marketing to meet the needs."

The study consists of two parts - remote (virtual) from November 1 to November 16, and full-time (in the classroom) from November 22 to November 30.

In the remote form, there will be independent study of materials, watching video lectures in the amount of 6 academic hours (45 minutes each) per course and participation in webinars. All webinars will take place over the weekend. Participation in webinars is an important point, since the probability of passing to the second, full-time part of the training depends on it. Webinars for each listener - 21 academic hours per program.

Full-time training - one weekend (Saturday + Sunday). Upon successful completion, a certificate of advanced training in the relevant profile will be issued.

What you need to do to enroll in the program

1. Choose one of the two (or both) courses of the program:

2. Register for the program on the GBU MBM website:

a) Fill in all the fields of the opened form and click on the "REGISTER" button. You will receive an email notification of registration with further instructions.

If you are going to start your own business, you must first realize that this is a very difficult bread. It will not be possible to quickly earn money and then rest. Business is a continuous process that requires full dedication and great responsibility. Moreover, deep knowledge of methods is required. entrepreneurial activity. And what kind of activity to devote oneself to, where and from whom to learn how to do business - this is a separate issue altogether.

You have to be crazy not to take advantage of that mass useful information provided by the Internet. Video tutorials, forums, discussions, any webinar or online course today can be found in global network V huge number. And another question arises: how to choose the most correct, most useful courses and, importantly, free business training? It is no secret that a novice entrepreneur does not always have the opportunity to spend money on purchasing these courses. We are happy to provide you with a list of online learning materials that will not cost you a dime. With one click, you can start learning the basics of marketing, finance, business management, website building, and more. These courses also provide their listeners with special tools to bring them to life. Perhaps this is the best chance for you, your team and your business to get back on their feet.

1. Fundamentals of entrepreneurship. University of California course

Business is an exciting but risky career move. To increase your chances of success, it would be wise to learn the basics of entrepreneurship by taking this effective and free course.

This interactive course contains from 4 to 8 hours of video lessons, as well as materials recommended for self-study. You will learn everything you need, get the skills and tools, marketing strategies, business plan features and much more.

2. How is a startup built?

Those who are going to build a business from scratch will need some practical advice. The How to Build a Startup course is different from any traditional textbook offered by an academic institution, and focuses on teaching entrepreneurs how to quickly come up with ideas, test the market, and carve out a niche in it.

This course also requires the active participation of the student. During your studies, you can choose your own course of action, up to compiling your own exercises and projects. You don’t have to blindly rely on someone else’s idea, the course is aimed at creative people. You will be able to use this course to find out for sure how much your intended product will be marketed and how fast the return on business will be.

3. Business financing is a sore subject

Need funding but don't know where to start? The University of Maryland's Online Pro Course can teach you how to raise money for your business. Even if you do not have initial capital.

The course is presented in video lecture format, and each session runs for four weeks, with a frequency of 3 to 5 hours of lectures per week. Designed for both beginners and operating entrepreneurs. Upon completion, you will learn all about the capital structure of successful businesses, learn how to find investors.

4. Turn on your fantasy

No matter what business you are in, every business needs a creative approach. To awaken the hidden possibilities that are most likely dormant in you, to motivate you to give birth to new ideas will help a free course called creative potential”, which is offered at the coursera by specialists from the University of New York. You will realize that you are capable of more and learn how to use your inner reserves in both professional and personal life.

The course requires time from 3 to 4 hours a week and involves classes in the form of video lessons, expert assessments. The weekly discussions on the forum will also be very useful. In addition to learning how to recognize and use your own creativity, you will learn how to teach the same to other people who may be useful to you in the process of starting a business.

5. Business ethics in business and real life

It is important for an entrepreneur to understand the role of ethics in business. "Business Ethics for the Real World" is a free online course from the Santa Clara University School of the World Wide Web, and is focused on any kind of professional and entrepreneurial activity. This course will be very useful for both beginner businessmen or students, as well as experienced professionals.

The course does not impose its postulates, it allows participants to work at their own pace and aims to teach ethical theory that can be applied to real situations that often arise in business.

6. 21 important lessons for a businessman

Many people say that business is higher mathematics. In fact, there are so many complexities, unpredictability, and even traps for an ignorant beginner associated with it that it will be useful to learn from those who have already experienced it all. This is what the course “21 Important Lessons for Entrepreneurs” is about. 450 students have already rated it five stars, noting that it outlines the most important points of the initial stage of their business.

The duration of the course is two hours in total. It is divided into 23 online lectures.

7. Introduction to Marketing

What is the point of a business if your product is not being bought? The Introduction to Marketing course, a product of the Wharton School of the University of Pennsylvania, will teach you to "look down" and anticipate the needs of your customers.

The training takes place over four weeks and requires active training lasting approximately 5-6 hours per week. Learn everything you need to know about brand positioning and communication, learn how to accelerate your decision-making process, enter new markets, the marketing planning process, and proven marketing strategies.

8. Quick start on WordPress

Many beginners or working businessmen do not yet have a website, but they understand how important it is to manage their business online. This is important even if you plan to outsource the design and content of your website. You can start exploring all the features of the most popular web platform. Education is free.

This course offers 10 free videos that you can watch for an hour to learn how to create a simple WordPress one page step by step.

There is no need to delve into all the technical details of the webmaster's work. The course will lead you to the goal step by step. You will learn how to choose the best web host, provider, how to install and use WordPress dashboards, how to choose a design theme, how to create content, and much more.

9. Quick start with social networks

You probably have a Facebook page or a Twitter profile. Why not use it to promote your business? Place your business logo on your account. Now this will be the pages of your product or service. You won't believe how quickly your business will grow. You will have regular customers and buyers. Simple posts in cyberspace will help you sell your product successfully.

Of course, this path is also not the easiest, everywhere there are subtleties. How to promote your product on social media - this is taught by a special video course "Social Media 101". Training includes step by step instructions on marketing techniques on Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, as well as on maintaining your own blog.

10. How to reason and argue?

The ability to express one's thoughts, to defend one's opinion, to talk about business is a necessary quality for an entrepreneur. Duke University offers a special course called "Think Again: How to Argue and Argue." How to discuss problems with business colleagues, how to learn to make decisions on your own, argue them, distinguish the important from the secondary - this course teaches all this. It is worth recalling that it is absolutely free. The 12-week course contains a cycle of video lectures and exercises.

11. Project planning and management

Among the listed courses in a special place - "Fundamentals project planning and Management (University of Virginia).

Poor project planning and clumsy execution will not bring success. If you want to develop as an entrepreneur, you need to learn the basics of project management. This course is four weeks long and requires you to spend 2 to 4 hours of your time per week to listen to video lectures and participate in practical exercises, discussions and quizzes.

You will learn exactly how to plan your business, understand what makes a project fail, learn to set clear goals for the project, prioritize goals.

12. Marketing in a digital world

Seasoned entrepreneurs know that the internet is playing an increasingly important role in marketing - even for small local businesses that operate mostly offline. Dive into the world of internet marketing with a course called "Marketing in the Digital World" offered by the University of Illinois.

For this course, you will need to spend 6 to 8 hours per week watching video lectures as well as attending training sessions for a total of 12 weeks. Each week, students are given a real company example that you will use to learn the basics of marketing and how it has shifted towards the digital world.

13. The better the leader, the richer the life.

An entrepreneur needs to brush up on their leadership qualities from time to time. This will come in handy when it comes time to hire more employees or keep the attention of a large audience. The free course offered by the University of Pennsylvania is called "The Better the Leader, the Richer the Life." Training in this system will help you develop the necessary leadership skills.

The course is 10 weeks long and will require 3 to 8 hours of your time each week, includes video lectures and weekly assignments, along with multiple exam options at the end. You will learn practical and proven leadership techniques that will help you identify your core values ​​and gain the trust of those around you.

14. Financial accounting

You can't afford to hire an accountant to run your business? Perhaps you should try to master accounting yourself and manage your financial affairs on your own? This knowledge is available for free with the Introduction to Financial Accounting course offered by the University of Pennsylvania Business School.

You will be required to complete a course of video lectures (6 to 8 hours per week), discussions and tests for a total of four weeks. The course includes information about the key principles, provides all the special vocabulary and terminology of accounting.

15. Operational management

Anyone who wants to effectively manage own business, must have some basic knowledge to control production. The Wharton School of the University of Pennsylvania offers a free course "Introduction to Operations Management".

The course takes place over four weeks, with 5 to 7 hours of study time per week for video lectures, discussions and tests. By the end of the course, you will be able to identify bottlenecks in your business, fix problems that slow down productivity, and come up with new ways to improve business processes.

Being an entrepreneur isn't easy, and it's entirely possible that you'll feel pretty overwhelmed at times. But when you have the opportunity to learn, useful resources, which offer academic and practical knowledge, besides for free, you can be calm about your business.

Business courses are not just a rewarding experience. With a dynamically developing market economy a high level of staff training is the key to the success of any enterprise. Therefore, in order to expand existing skills and deepen your knowledge, seminars, meetings of businessmen and business trainings on various directions are simply necessary. Small business courses in Moscow allow, in an atmosphere close to friendly, to consider topical and exciting issues for many. The result is the emergence of employees aimed only at high results. Helping them today means taking a step towards prosperity tomorrow. Free small business courses are a one-stop-shop for professional development.

The format of the club's activities provides its members with the opportunity to visit free business courses for young entrepreneurs and meetings of businessmen. The goal is advice in solving financial, legal and marketing issues. This is a real workshop of youth entrepreneurship. In the process of meaningful conversation, you will learn simple skills for solving problems that arise. In addition, this is a real opportunity to expand the circle of business contacts. Business management courses and business management trainings help to clearly understand the strategy and direction in which to work. These events are aimed at helping to implement the most daring projects. By choosing general or specialized business courses in Moscow, you will receive necessary information for more efficient operation.

Seminars. Trainings

All trainings and seminars of the ICMP can be divided into several categories:

Sales and marketing. The most important thing in business is sales. If there is money in the company, then any problems can be solved. These trainings are enlightened to improve the efficiency of the sales team, how to display new product to the market, how to get more out of the existing sales department, how to organize cold calls and just how to sell more.

Accounting and taxes. A popular series of trainings aimed at improving financial literacy, how to pay taxes efficiently, what to do during a tax audit, the benefits and risks of offshore. These and other hot topics are discussed at the seminars.

Legal. Sooner or later, in the activities of any entrepreneur, difficulties arise with partners and clients. These trainings are held in the format of mini-consultations, where young entrepreneurs can ask their questions to a lawyer and get an answer: How to draw up a contract correctly, receive money on a receipt, make a partner fulfill his obligations. All "eternal" issues are discussed at these consultations.

State order. Public procurement. The main purpose of these seminars is to tell young entrepreneurs about the possibilities of tender sites, as well as to advise on the "subtle" points that may arise during the auction.

Alexey Druzhinenko, CEO LLC "New World"

Interesting and informative workshop. Received real help in the systematization of the accumulated experience, with real examples in practice of techniques and methods. Liked it very much!

Ekaterina Anikina, Individual Entrepreneur

I liked it, everything went quite energetically, there was a working, but at the same time friendly atmosphere. Therefore, the information was perceived easily at the suggestion of a qualified trainer. The coach explained everything in an interesting and intelligible way to us: why and why do we need to improve our sales system, while motivating us to work, improving our professional skills.