Concept of the project Modern urban residents have long been accustomed to holding business meetings in cafes, restaurants more often than in their offices. In the same place, the most important business issues are sometimes resolved, presentations are held, and sometimes deals are concluded. We also know that it is cafes, restaurants and bars that are the least adapted to this. There is no way to print, reproduce a document, send a courier, use a computer, charge a device, and sometimes just find an outlet. You can't buy a CD, flash drive, notepad, etc. in a cafe. Such establishments do not provide for special events aimed at attracting specific communities of business people, where you can not only have a bite to eat and relax, but also make useful contacts, consult with colleagues, etc. Our project is aimed at creating a network of business cafes with the provision a wide range of services for active people. Combining three different lines of business (cafe, shop, office) united in one business model and implemented in one commercial property. VICTORING

Cafe (restaurant, bar) VICTORING Today European cuisine is one of the most popular cuisines in the world. European cuisine dishes attract the largest number of admirers. Buffet for coworking (00.00 - hours); Buffet for business school (hours); Intellectual breakfast; Business lunch; Business dinner; Delivery of meals to the office; Commercial tasting; Corporate events.

Shop (services, goods) VICTORING Operational services: Tablet, laptop rental; Rental of a projector, special equipment (light, camera); Seal, color print, photo printing; Recording on media (disk, flash drive); Assistance in creating documents; Assistance in creating mail, account; Software installation; Boosting phone, tablet; Recharging devices; Storage of documents, devices. Goods: Stationery; Software; Audio, video media; Audio, video of the school; business book; Devices; Gadgets; Souvenirs. Specialist services: Lawyer; Notary; Translator; Driver, car; Courier; Organization of presentations, events; Organization of corporate events.

Office (training, events) VICTORING Cafe is equipped (sound, light, photo, video, projector, screen, boards, etc.) in such a way that allows you to organize and conduct various business activities: Presentations; Seminars; lectures; Trainings; Master classes; Various fashion events; Thematic business weekends; The business school, which is constantly operating at the cafe, conducts classes in the morning hours from 11.00 to 11.00; Coworking - at night from to a cafe, it functions as an office with hourly rental of jobs; Business meetings - constantly holds the site "Victoring - the implementer of ideas" with its innovative clients, investors, applicants and employers of the site's projects.

Competitive advantages and risks of VICTORING Studying similar models of the world format "Coworking" (eng. co-working - working together) or "Anticafé" (also free space of a time cafe) that is currently developing in Russia, we tried to solve one problem for ourselves - "it will be faster cafe or rather an office? and in the end settled on the first (or even a mixed option) and here's why: 1. The price of rent in the city center for coworking workplace) will never justify the cost of this format 2. In the city, even just a cafe is an independent business in itself, capable of self-sufficiency 3. Still, business meetings are more commonly held in a cafe, bar, restaurant than in co-working spaces, etc. P. 4. This concept combines a number of areas for the use of commercial real estate (cafe, shop, office), which makes it possible to strengthen economic effect, increase profitability for each square meter attract more guests and create conditions for their round-the-clock service, which certainly significantly increases the profitability of the project, and, accordingly, reduces the risks of the investor.

a brief description of of the VICTORING cafe project It is better if it is the city center (Moscow), its business part where it is always crowded. There is always a large concentration of business people, students, business travelers, etc. Near numerous offices and offices, educational institutions, on the first line of houses or inside business centers. Close to subway or convenient transport interchange. Objects can be from 350 sq.m. and must be specifically designed for Catering. Capital investments: rubles Average monthly revenue: rubles Net average monthly profit: rubles Payback: 16 months

Project initiator Laboratory "Business Project" is a structure with its own research base, technical center and Internet studio, which conducts continuous development in the field of innovation for the creation of business projects. The team of the "Business Project" Laboratory gathered back in 1992 to implement a production project for the production of household products. Since then, dozens of projects have been implemented in the following areas: Research; production; Construction; Service industry; IT technologies. Today the Laboratory "Business Project" offers its partners modern systems and structures for the implementation of the most daring ideas in business and social sphere, as well as in the management of ongoing projects. VICTORING

Product range Salads and cold appetizers; Soups; Second hot dishes and hot appetizers; Desserts, ice cream; Alcoholic and non-alcoholic drinks; Industrial premises include: harvesting areas (meat and fish and vegetable shops); pre-cooking sections (cold and hot); area for washing kitchen and tableware; administrative premises. Production sites (workshops) are located according to the sequence of stages of cooking, which completely excludes: the intersection of the flows of raw materials and ready meals, dirty and clean dishes, the movement of workers and visitors. Cafe opening hours: 12:00-24:00 VICTORING

Organizational form and taxation system VICTORING Type of activity Legal form of doing business Taxation system Food sales Individual entrepreneur Simplified taxation system, income minus expenses Sales of alcoholic beverages Limited Liability Company Personnel Quantity Salary, rub.Total, rub. Manager Cook Assistant cook Dishwasher Waiter Cleaner Salesperson Total The total staff of the company is 23 people, working in shifts, two after two, 11 people work in a shift. Remuneration system: fixed and bonus part. All employees will be formally arranged. From the payroll (from the fixed part) social contributions will be paid.

Opening calendar plan Stage name 1 month 2 month 3 month 4 month technical project institutions +++ Payment for equipment, utensils, inventory, furniture (50% advance) +++ Registration of a license for the sale of alcoholic beverages +++ Coordination of the design of the premises with Rospotrebnadzor, with the fire department +++ Repair and preparation of the cafe premises (lighting, ordering signage, decoration) +++ Development of technical specifications and specifications for dishes +++ Recruitment +++ Final payment for equipment, utensils, inventory, furniture +++ Installation and installation of equipment +++ Advertising +++ Staff training +++ Conclusion of contracts with suppliers for the removal of solid waste +++ Arrangement of furniture and trial run +++ Notification of the RospotrebNadzor about the start of activity +++ Start of activity +++ VICTORING Control over each stage of opening a cafe will be carried out by the owner of the business. The manager is planned to be hired from the second month, his tasks will include operational control of work. It is planned that it will take 3 months to open the institution.

Total cost estimate for the implementation of the VICTORING project Expenses Amount of expenses, rub. Registration of activities in the Federal Tax Service Inspectorate, contribution of authorized capital for an LLC, obtaining an alcohol license, opening a current account Ordering a design and technical project of a restaurant kitchen equipment, cash register equipment, distribution line, salad bar, order terminal) Purchase of dishes and household equipment Purchase of furniture (tables, chairs, hangers, etc.) Development of specifications and specifications for dishes Purchase of food and drinks Purchase of goods for the store Other expenses working capital(financing activities before reaching payback) Total The total investment in the opening of a cafe is 10.3 million rubles. IN this amount all necessary costs are included, including the costs of financing activities to achieve self-sufficiency. All investments are made at the expense of the personal savings of the project initiator.

Planned income and expenditure budget for the first year, in thousand rubles. VICTORING 1 sq. 1 year 2 sq. 1 year 3 sq. 1 year 4 sq. 1 year Total revenue Revenue (training rent) Revenue (store) Revenue (food + drinks) Cost of production Purchase of goods for the store Purchase of food Gross profit Total expenses Salary Social. Deductions Rent Utility payments 050 Advertising Administrative expenses (communications, internet, cash and settlement services) 0100 Other expenses 060 Profit before tax Taxes (STS) Dividends Net income

Planned income and expenditure budget for the second year, thousand rubles VICTORING 1 sq. 2 year 2 sq. 2 year 3 quarter 2 year 4 quarter Year 2 Total revenue Revenue (rental trainings) Revenue (store) Revenue (food + drinks) Production cost Purchase of goods for the store Purchase of food Gross profit Total expenses Salary Social. Deductions 150 Rent Utility payments 50 Advertising 300 Administrative expenses (communications, internet, cash and settlement services)100 Other expenses 60 Profit before tax Taxes (STS) Dividends BDR net income reflects the actual result of operations. All calculations are made in a conservative way: the amount of revenue is predicted based on the minimum values, the expenditure side, on the contrary, is the maximum.

Expenses Cafe expenses consist of the following cost groups: Cost of dishes sold Cost of store goods General expenses Cost of dishes sold ready meals is %, for drinks about 70%, coffee, tea %, desserts and ice cream from 400%. In the BDR, a weighted average of 340% was taken for calculations. The average markup on the goods of the store is 50-60%. In the BDR, 50% was taken for calculations. General expenses Staff salaries (salary + bonus part) Social contributions with payroll (only from the salary part) Rent Utility payments Advertising Administrative expenses Other expenses VICTORING

The structure of general expenses and the distribution of funds from buyers VICTORING For 1 ruble of funds received from the buyer, 37 kopecks are sent to purchase products, 49 kopecks to pay general expenses, 3 kopecks to pay taxes and dividends, 11 kopecks are the net profit of the restaurateur.

Cash Flow of the project for the 1st year, thousand rubles VICTORING 1 sq. 1 year 2 sq. 1 year 3 sq. 1 year 4 sq. 1 year Cash at the beginning of the period Cash flow from operating activities Purchase of products Expenses for current activities Investment expenses Taxes Dividends Balance pr financial activities Cash at the end of the period

Cash Flow of the project for the 2nd year, thousand rubles VICTORING 1 sq. 2 year 2 sq. 2 year 3 quarter 2 year 4 quarter Year 2 Cash at the beginning of the period Cash flow from core activities Procurement of products Expenses for current activities Investment expenses Taxes Dividends Financial activity balance Cash at the end of the period BDDS shows the financial flow of customers' activities (actual receipt and expenditure of funds). Due to the fact that the buyer pays for the goods after the fact, the receipt of funds coincides with the BDR. The expenditure part was predicted similarly to the BDR.

Calculation of return on investment in opening a cafe Start of the project: January 2015 Beginning of activity: April 2015 Reaching operational break-even: May 2015 Payback date: December 2018 Project payback period: 16 months. Return on investment: 50%. VICTORING

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Description of the project Customer service in a cafe is very profitable business. Our cafe is located in the city center, it turns out in it a large number of visitors and from this it turns out a big profit. The cafe is open seven days a week, around the clock. Serving customers in a cafe is a very lucrative business. Our cafe is located in the city center, it gets a large number of visitors and this makes a big profit. The cafe is open seven days a week, around the clock. Only we prepare fragrant, refined, rich real coffee and cocoa from selected beans, as well as freshly made confectionery. Only we prepare fragrant, refined, rich real coffee and cocoa from selected beans, as well as freshly made confectionery.

Subject area Our cafe actively uses global network Internet, through which it will be possible to place an order at home. We never have a shortage of items or products, as we cooperate with a chain of stores where we buy everything we need in advance. Our cafe actively uses the global Internet network, with which you can make an order at home. We never have a shortage of items or products, as we cooperate with a chain of stores where we buy everything we need in advance.

Classification and characteristics of the target audience Children, youth and middle-aged people are frequent visitors to our establishment. Children, youth and middle-aged people are frequent visitors to our establishment. The cafe is dominated by a marketing ploy in order to find its own in the general stream. target audience The cafe is dominated by a marketing move in order to find its target audience in the general flow

Competition In order for us to bypass competition with other establishments, we try to expand the assortment, arrange recreational activities for visitors (mainly children), regular visitors receive a 15% discount, as well as various promotions and lotteries. In order for us to bypass the competition with other establishments, we are trying to expand the assortment, organize entertainment events for visitors (mainly children), regular visitors are given a 15% discount, and various promotions and lotteries are also held.

Project prospects We will open other branches in Moscow and St. Petersburg, we will open a special store with products that we use in our cafe, so that people can cook such products at home. We will open other branches in Moscow and St. Petersburg, we will open a special store with products that we use in our cafe, so that people can cook such products at home.

Risks Risks can arise from the lack of confidence in the honest work of employees in the kitchen (so that there is no spoiled food, that sanitary standards are carefully observed and checked, etc.). To do this, you need to hire an experienced director who is well versed in this particular area. Risks may arise from the lack of confidence in the honest work of employees in the kitchen (so that there is no spoiled food, that sanitary standards are carefully observed and checked, etc.). To do this, you need to hire an experienced director who is well versed in this particular area.

Feasibility study and implementation features Opening an enterprise - 170 thousand rubles Repair of the premises - 4 million rubles Outdoor advertising - 200 thousand rubles Rent - 35 thousand rubles / month Equipment - 35 thousand rubles Goods - 20 thousand rubles / month Marketing - 10 thousand rubles/month Fund wages- 15 thousand rubles / month

Equipment Tableware Tableware Furniture Furniture Music Center Music Center Decoration Decoration Cash machine Cash register Hygiene products Hygiene products Wardrobe Wardrobe Equipment that depends on the design of the room Equipment that depends on the design of the room Attractions. Attractions.

Staff Cleaner Cleaner Waiter Waiter Sellers Sellers Cooks Cooks Administrator Administrator Advertiser Advertiser CEO CEO CFO CFO Accountant Accountant Young people to entertain visitors Young people to entertain visitors Cashier (bartender). Cashier (bartender).