We have collected examples of both the best company logos and not so successful ones. We will tell you why they have become so, and what they can teach us. But before we get started, here are a few important things about the company's logos and business. These basic principles will help you navigate the value of the logo in the organization's business, the connection with success and the cost of developing a logo:

The success of the company as a whole does not depend on the quality and thoughtful design. Any other sign would have been in place of the Apple logo,would the company be less successful? Hardly.

By itself, no one needs a logo. What matters is how and where you use it. Successful organizations use the logo at all points of contact with the customer. In this way, customers have an ongoing association with the company's products and the experiences they gain by interacting with the company.

• Profitable successful business/ high-quality expensive design - excellent!
• Profitable successful business / bad cheap design - bad!
• Unstable unprofitable business / high-quality expensive design - terrible!
• Unstable unprofitable business / bad cheap design - bad!
• A young business / inexpensive logo is fine!

So now it's time to move on from general principles to specific examples. Let's start with samples, you can familiarize yourself with them in the next section of the article.

The best logos of firms and companies

We have selected for you the most striking examples of high-quality logos that have helped a number of companies become global leaders in their industries. These include brands such as:

General Electric

The logo of General Electric, one of the leading manufacturers of equipment, has remained virtually unchanged since the company was founded in 1892.

And why was it necessary to change it? The 'GE' initials, written in intricate script and framed by arcuate strokes, combine simplicity and efficiency - exactly the qualities that consumers expect from General Electric products. Moreover, the emblem, built around an art nouveau ornament, resembles a spinning drum. washing machine one of the company's most popular products.

JPMorgan Chase

JPMorgan Chase is one of the leading financial conglomerates and the largest bank with an asset value of an astonishing $2.35 trillion.

Moreover, JPMorgan Chase is the sixth largest public company in the world. In other words, it is a brand that speaks for itself.
Admittedly, the bank managed to accurately convey its dominant position with the help of the logo.

What makes the JPMorgan Chase logo recognizable and effective?

With a simple, bold typeface and minimal use of graphics, the JPMorgan Chase emblem conveys power and authority, as if to say, "If you don't pay on time, we'll charge you more late fees than you ever dreamed possible." Harsh, right? But one should not expect another attitude from such a serious organization.

Facebook

If you are at least a little familiar with, then you do not need to explain what Facebook is.

Notably, Mark Zuckerberg's company was originally called The Facebook. But the article in the name did not last long, and the company itself made a real revolution in the Internet community, rapidly becoming the most popular social platform in the world.

The Facebook logo has the most valuable quality in graphic design - it allows you to instantly identify a brand. Taking care of maintaining a recognizable visual image, the company made only minor stylistic changes to its logo, leaving the main elements intact.

ExxonMobil

ExxonMobil is the largest oil company in the world, which brings astronomical profits to its owners and shareholders. Exxon and Mobil were once two different firms that decided to combine their knowledge and resources in 1998 (perhaps with the ambitious goal of establishing world domination).

Such a successful and reputable organization should have an appropriate logo! But in this case, as they say, something went wrong. The ExxonMobil logo, with its simple, uninteresting design, fails to capture the character of such a powerful brand.

Unfortunately the logos individual companies before their merger, they often look more original and original than the emblem of the combined company.

What conclusion can be drawn from this story? Less is not always better.

I think millions of people will subscribe to my words if I say: “THANK YOU, AMAZON!”. Thanks to the Amazon Prime service, I can order absolutely anything and receive it within 48 hours (or even faster). And all this with free (well, almost free) shipping.

Knowing your own strengths, the online store masterfully reflected them in its emblem. See the arrow that stretches from A to Z? Symbolizing directional traffic, the arrow indicates that Amazon will deliver your order from its warehouse directly to your door. But that's not all the meanings contained in this simple icon. The arrow also resembles a smile, indicating that the company guarantees a high quality of service, making sure that its customers are satisfied.

Microsoft

Despite some missteps that have accumulated over the past few years (yes, Zune and Windows 10, we are talking about you!), Microsoft did a great job redesigning its logo in 2012.

The logo, which lasted from 1987 to 2012, was pretty good (I especially liked the O, which looked like Pac-Man), but left a lot to be desired in terms of design.

In terms of color, the new emblem looks much friendlier. And the one who came up with the idea to present the main products of the company in the form of four square windows is a real genius! The blue window symbolizes the Windows operating system, the red one represents the Office software suite, the green one represents the Xbox game console, and the yellow ... Yellow does not mean anything, but since the window cannot have three panels, we will assume that it is necessary.

And it's also worth noting that of all the companies on this list, Microsoft has the most trouble building a sustainable visual identity. Judge for yourself: every time the computer giant makes changes to its emblem, it looks completely new, as if it has nothing to do with the company's previous logos.

Nike is known not only for its sports shoes, but also for one of the best logos in the business world. The iconic Nike swoosh is a prime example of how a visual identity can play a huge role in building a reputation and transforming an ordinary company into a trusted, respected brand. If the Nike emblem was not considered something remarkable before, over time it has become a visual identification of sports culture.

In English-speaking countries, Nike's "swoosh" is known as the "swoosh". "Swoosh" is the sound we hear when an object rushes past us. Thus, this word denotes a sharp sound, speed and movement, which is successfully reflected in the curved shape of the logo.

The history of the Nike check mark is notable because it demonstrates the development of the logo from the “ugly duckling”, not liked by anyone before " beautiful swan”, which attracts admiring glances.

The "parents" of the legendary BMW logo are the round Rapp-Motor emblem with a black silhouette of a horse and the Bavarian flag with its characteristic blue and white checkerboard pattern. This is how the familiar black circle appeared, inside which blue and white quadrants are located.

After the First World War, which ended with the Peace of Versailles, the company switched from aircraft production to the production of motorcycles and cars. The BMW emblem has remained virtually unchanged since 1917. The most noticeable transformation took place in 2000, when the logo gained volume due to the 3D effect.

mastercard

Back in 1966, Mastercard was known as Master Charge, and its first logo featured two intersecting circles (bright orange and yellowish red) with the words "Master Charge: The Interbank Card".

In 1979, the company shortened its name to the capacious MasterCard. New name - updated logo! The colors on the emblem have become brighter, and the font has become more solid. In 1996, the logo became voluminous: now "slits" appeared in the area where the two circles intersect.

FedEx

In 1971, the postal service's logo featured the company's full name, "Federal Express", slanted.

The emblem was made in patriotic red and blue colors, which evoked associations with the American government. Having gained popularity due to its original logo, the brand decided to say goodbye to it in 1994. New design was not inferior to the old in ingenuity: an arrow is hidden between the letters E and X, which indicates speed and accuracy as the main advantages of the postal company.

The first IBM logo was created in 1924 when Computing-Tabulating-Recording was renamed International Business Machines.

So the company's name acquired a more modern sound, and the 1924 logo became an updated version of the 1911 emblem, which was previously used by CTR. The sophisticated CTR logo, with its airy, ornate typeface, gave way to a cumbersome "International Business Machines" lettering (with an emphasis on the word "International"), which was placed inside a circle symbolizing the globe. In 1947, when the brand carried out a significant modernization of its technologies, the round emblem was replaced by the abbreviation "IBM", which was destined to become a symbol of the company. In 1956, graphic designer Paul Rand redrawn the letters, making them black and more massive. The new design emphasized the brand's qualities of stability and resilience. In 1972, Rand was commissioned to rework the look he had created. To create a dynamic and flexible image, the designer made "slots" on the abbreviation. This is how the famous "striped" emblem turned out, which IBM is pleased with to this day.

Despite the external diversity of all the above signs, they were all designed according to similar criteria, which made them so successful. These are the factors we will discuss next.

What can you learn from these logos?

What conclusions can an entrepreneur draw from reading the stories behind these logos?

Decide what your logo should communicate about the brand

The emblem should reflect the essence of your brand, emphasizing its most characteristic features. For example, looking at the logo of JPMorgan Chase, you immediately understand that we are talking about an influential company with a reputation that has been developed over the years. How does your logo characterize your business?

By the way, the majority of entrepreneurs, to one degree or another, FOR the correspondence of the logo to the business area, and only 16% do not consider such a requirement to be mandatory when creating a logo.

Don't be afraid to impress

Too pretentious, extravagant design is something that should be avoided at all costs. But at the same time, one should not be afraid to use the logo in order to boldly declare oneself and indicate one's place in the market.

Create a simple logo

This tip is a bit of a contradiction to the previous tip, but it's important to keep things simple and light when creating a logo. This concerns the number of colors used, the readability of the font, the number of elements. Look at the Nike logo - here perfect example simple but effective logo.

Find a good concept and stick to it

Many companies (Apple, Johnson & Johnson, General Electric) do not change the logo once chosen for decades (and in the case of J&J, even more than a century!). But even while making seemingly significant changes to their emblems, such brands remain true to their previous design concept.

While rethinking your corporate style It's never too much, try to find the design solutions that best characterize your brand and use them as guidelines. Buyers get used to the emblem, and over time they begin to strongly associate it with the company. Consistency in the development of the visual image will ensure your brand is widely recognized in long term.

Ready for another dose of inspiration? Then let's take a look at, which once again prove that graphic design is a separate art form.

Examples of beautifully designed company logos

Most logos carry some kind of message (for example, information about the quality of services provided by the company). We have collected dozens of corporate emblems that deserve to be called examples of highly professional graphic design. Share your opinions in the comments! What emblems made the strongest impression on you?

Which logo suits you?

If a high-quality but inexpensive logo is what you are looking for, then go to online service Logaster and design your logo in just a few minutes.

The logo is the personification of your company, which in many ways defines it form style. Many entrepreneurs (especially beginners) start their business with a logo, and this approach has a place to be. You just always need to first study the area with which you are dealing for the first time. In this article, we will talk about how not to create your own label, and look at examples of unsuccessful design decisions. The opposite method works best, so you can certainly rid yourself of the mistakes that are most common in people starting their own business.

Logo errors are numerous, and a whole book volume would not be enough to list them. To begin with, let's look at the question of why the quality of the logo is of such high importance:

• It has associations with target audience. We looked at the logo - remembered your brand. And it is very bad if the association causes negative or mocking emotions.
• The symbol of the enterprise appears almost everywhere: souvenir products, design of working premises, documentation, advertising strategies. It is constantly in sight, so it is very important to make sure that the logo does not distract attention and does not irritate the eyes.
• The logo should not contradict the activities of your brand. The image of a toothbrush, personifying a car repair shop, looks at least out of place. Thinking through symbolism needs to be given a huge amount of attention, and all work should be carried out with the support of a specialist designer.

The above points are just a small part of all the reasons why your heraldry should be of high quality, ideal in all respects. Now let's pay attention to the top most unsuccessful logos that have become popular solely because of their absurdity, inappropriateness and unprofessional performers.

Logo Mistake #1: Lack of Matching Elements

Mistakes in the 2012 Olympics logo

Let's look at a few options that were received with hostility due to certain compositional moments. The first thing I want to talk about is the symbolism that personifies the 2012 Olympic Games. Such a concept as unacceptable logos is fully justified by the design of that symbolism that infuriated every connoisseur of sports games and competitions. Professional designers know firsthand that it is better not to play with the classics, and the Olympiad is one of the most classic events that has long had a well-established logo in the form of 5 rings.

Why did people dislike the 2012 version so much? First, overexpression. A combination of barely matching colors, incomprehensible shapes that many perceived as a broken swastika symbol - all this caused 80 percent of the lowest ratings. Critics said the logo looked childish and unworthy of representing the London Olympics.

Logo Mistake #2: Lack of Well Designed Fonts

Animal Planet rebranding

Bad logos are sometimes replaced by very good ones, as happened in the case of the popular TV channel Animal Planet. Previously, their logo was a planet and an elephant, pictured just below. It immediately became clear that this channel corresponded to topics related to our world, nature and the inhabitants of the planet as a whole. But then the brand management decided to rebrand, that is, move to a new stage of its existence. The result, of course, struck, but not in a positive sense.

Now the logo is the name of the channel in some incomprehensible font. The letter "M" completely collapsed on its side, which is why the symbolism raises a lot of doubts among ordinary viewers. The green color also enhanced the effect. It would seem that it evokes associations with nature, plants, but in the new version it looks rather ridiculous, given the overall composition of the development.

Logo Mistake #3: Neglecting Your Target Audience

Tropicana, or the revolt of the target audience

Wrong logos that appear during rebranding do not always change dramatically. An example of this is the world famous Tropicana juice produced under the auspices of PepsiCo. It was decided to create a completely new packaging for the product, and let it go to the masses. The reason for this was the desire to move to a significantly new level, more modern and innovative. But the result did not match the brand's plans, because the target audience rebelled sharply.

This riot was due to the fact that customers no longer saw the appetizing packaging they were used to. Now the juice looked more like some second-rate product, and people even called the packaging "idiotic" and "ugly." After months of letters and calls complaining, PepsiCo quickly withdrew, saying they were going back to the old packaging immediately.

Logo Mistake #4: Failing to get your message across

Pepsi, or global failure

Pepsi has changed its logo so many times, but the latest design, which cost a whole million dollars, plunged everyone into bewilderment. The design product was simply called meaningless, despite the price. The white stripe in the middle, according to the brand, represents a smile, but there are no similarities between the images. As a result, the logo turned out to be very strange, and certainly not the most successful.

But the label of the Coca Cola company, which has not changed almost from the very beginning of the company's foundation, is still one of the most successful. It immediately becomes clear whose strategy works much better.

Logo Mistake #5: Disregarding Modern Design Trends

Wendy's - laziness or a rebranding strategy?

Wendy's is not very popular in Russia. This chain of restaurants fast food is one of the most beloved in the west, and their cuisine specializes in the so-called "homemade burgers". The original logo, it would seem, is outdated, so the company decided to rebrand, which would take the brand to a whole new level. Also, the main idea was to match the old style, but the result was not the best.

The new logo turned out to be very simple, as if made in a few hours. This was noticed by almost all visitors to the fast food restaurant. If you are planning a strategy for a complete redesign of your company's corporate identity, you should give 100 percent of the effort to this process, and not try to squeeze something new out of the old version, hoping for innovative breakthroughs.

Logo Mistake #6: Overconfidence in Your Idea

GAP: Have clothes become cheap?

The GAP brand, like Wendy’s, is more common in the West than in Russia, but their example of changing the corporate logo can also be used as bad example which is better not to follow. The clothing store decided to become more modern, closer to people, after which the rebranding stage began. People quickly noticed new logo With famous name, but almost everyone was shocked at how cheap and ridiculous the new design solution looked.

It is not known whether the company tried to save money on creating a new logo, or whether the desire to be simpler influenced such a deplorable result, but now the brand is again using the old version of the logo.

Logo Mistake #7: A Mismatch between Company Activities and Logo Ideas

The logo of this brand is worth 211 million dollars - impressive, isn't it? And the outwardly updated design solution looks more than successful. But the label must clearly reflect the reality of the brand, so the flower-sun, which replaced the yellow-green shield, was received with hostility by many. The company wanted to show the world that now they are engaged not only in fuel, but also in the energy sector in environmental standards.

Naturally, almost all ecologists of the world accused the enterprise of hypocrisy and inconsistency of their words with the real state of affairs. The situation was especially aggravated in 2010, when a major accident occurred in the Gulf of Mexico, and about 5 million barrels of crude oil spilled into the water. One can imagine the scale of the disaster and the damage that resulted from the 36-hour accident. Because of this, the symbolism of BP no longer seems so successful.

Logo Mistake #8: Removing Memorable Elements

BBC: When Criticism Failed to Break Decisions

In the entire history of its existence, this company has changed its symbolism only 5 times. Prev last option was the letters BBC in gray squares highlighted with multi-colored dashes. And the last version became more restrained and minimalistic, since the colors were completely excluded from the composition of this version, and the letters were enclosed in black squares. Outwardly, the option looks very aesthetically pleasing and restrained, but what didn’t the viewers of the channel like?

The changes seemed almost insignificant to the public, and getting rid of the colors made the model somehow nondescript and unmemorable. But the company was not attacked by critics, and this symbolism is still officially used. It is unlikely that this example can be called unsuccessful. Rather, it symbolizes what you can be ready for when changing your visual style.

Logo Mistake #9: Overpriced Work

Moscow metro, or disputes about the cost

Not so long ago, Artemy Lebedev's studio began reworking the symbols of the Moscow metro, and information quickly spread on the Internet that the work cost only 1 ruble. Quite symbolic for the redrawing of the letter "M", which, according to most Russians, ideally describes and characterizes the metro in Moscow. The result was not long in coming, and the red logo quickly spread throughout the country.

It was only later that information appeared on the network that the ruble that paid for the development of the logo was far from the only financial investment in design work. It turned out that the total cost was 232 million and 1 ruble. A huge amount, according to the government, was spent not on the logo, but on improving the overall image of the subway. Designers also drew the letter "M" for the ruble.

Logo Mistake #10: Frequent Design Changes

Google: Not bad, but why so often?

Google has always been distinguished by its originality, and their legendary logo completely destroys all modern standards for building a composition. The combination of incongruous colors, the use of shadows and a nondescript font eventually led to the fact that almost all people inhabiting the planet recognize such heraldry. But what is the main mistake enterprises?

You don't need to redesign too often. The break between the old and the new brand logo was only a few months, and people simply did not have time to get used to the “outdated” design. Of course, the new design development satisfied everyone - both the brand and the brand's audience. But this approach is unlikely to be good for a business that is just starting its own development.

Logo errors when creating and designing

The above top 10 not so successful logo changes are not a reason to ridicule large enterprises that have been leaders in their own fields for decades. Everyone can make a similar mistake, because they give us invaluable experience. It is not at all necessary to go through these shortcomings yourself, having drawn certain conclusions from the failures of other companies. Let's separate them into a separate list:

1. Symbolism should not be overly expressive. No matter how energetic a brand you want to appear, aesthetics must be respected in everything. The concept of "overkill" is very quickly felt by your audience, and because of this, you can quickly become the object of ridicule.
2. Having a successful logo, you don’t need to get rid of it if there are no even more interesting and potentially successful ideas in your head. Do not try to appear more modern if your company already meets the requirements and expectations of the target audience.
3. Minimalism is a complex art, the pursuit of which often creates the impression of unprofessionalism in the execution of design ideas. A minimum of detail without a sense of taste looks like a clumsy, cheap composition. It becomes especially awkward when the old logo in a minimalist design looks stupid, incomplete.
4. The label must be fully consistent with what your company does. You should not try to fit absolutely the whole meaning of your activity into a small drawing. Keep everything nice and simple. There is also no need to be hypocritical by using designer hyperbole when compiling a new logo. Negative criticism is not long in coming.
5. No need to change the style of your own enterprise too often. People should get used to the corporate identity, create certain associations in their heads. Constantly changing logos, color schemes, fonts and slogans simply will not allow the target audience to accept you as an established brand, unless, of course, you have a status equal to Google, Microsoft or Apple.
6. Work on the logo should be carried out only with a professional designer, because, otherwise, the result will be very cheap, ugly, too simple and not original. Good symbolism needs long and careful thought, so be prepared to spend not only financial resources, but also own forces, time and stocks of creative ideas.

Creation and development of a logo in the Mahagon-Design studio

Entrust your company with real masters of Mahogany Design.

Poses in logos

Fast food cafe logo. It is clear that the big uncle passes the tray.

And this logo of Japanese pharmacies Kudawara. The Japanese have always been known for their non-standard mindset, so it's hard to say why it was necessary to round the tops of the K letters.

And this is the logo of the Taiwan Bureau of Health Promotion (Bureau of Health Promotion). I don’t know about you, but personally I am for a healthy lifestyle.

Logo of the Pride of the City of Oldham award. Oldham is in England. Apparently there is something to be proud of.

This is probably the best logo ever. Remember before there was such a picture where some people saw an old woman, while others saw a young woman? It's almost the same here. Some see the grandmother dancing couple, and some see a young woman. It's all about psychology - we look at all the things around us through the prism of what is inherent in us (in some they laid a girl, so they see a girl, and in others - an old woman ... - ed.).

Next are two almost identical logos. The first is a sample of 1973, the logo of the Catholic Church (Catholic Church "s Archdiocesan Youth Commission). The second is "Approved by the Research Institute of Nutrition of the Ministry of Health of Ukraine." I did not understand the second logo, what does the food have to do with it ...

Dental clinic logo. I immediately recall the recent film "Love in the City" and one of its heroes.

This is an Italian clothing brand. Probably very comfortable.

Logo of a British company that offers equipment for stores and shopping centers.

famous logo non-profit organization HASC Center. Maybe the logo is nothing, but the organization deals with the problems of orphans, mentally retarded children and those with impaired physical development. What were they thinking about when they drew curvilines ...

This is also a logo. public organization. She provides assistance and support to victims of domestic and sexual violence.

Pediatric Arlington Pediatric Center. Apparently the creator of the logo did not like children too much, or Arlington.

Pose 69 logo of the Sambo Federation.

Phallic symbols in logos

Without options, the best logo on the topic. No wonder this logo of the Brazilian Institute of Oriental Cultures received the highest award in 2005 at the "Phallic logo awards" competition.

And this is the sexiest bank in Russia. Too bad they changed their name and logo. I remember at one time he transferred us a scholarship to their cards. I spent a long time fuming over the imaginary subtext: "* fuck you, not a scholarship."

Also a very cool logo that says "the right tools for the right job."

It is not known where, but this is the logo of an antenna company. The only thing missing is the slogan "We'll make your antenna stand."

What do you think this logo is for? That's right, the German Volleyball Association.

And now let's touch on the topic of sausages and sausages. Your attention is invited to the logo of the Czech Sausage Company of the sample of 1920 (in those days they also knew how to make logos, but what did you think? - ed.) and the logo of the Dutch sausage manufacturer - Encebe, xs what year of manufacture.

Logo for a beauty salon in West London.

Computer repairmen also have interesting logos. Yes, there is a computer mouse.

A logo is a graphic representation of a trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created in order to differentiate the products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Logo "Letter" - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or alphabetic symbols.
3. Logo "Emblem" - a graphic element of the image and text.
4. The Logoslovo logo consists of letters only.
5. Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.

The first logo in the world

The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.

The evolution of the logos of world brands

The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:

• change in direction of activity;
• following new trends.

Let's look at a few examples of the evolution of company logos.

• Apple Global Corporation

The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of ​​a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

• Samsung

Samsung means "three stars" in Korean. The company was founded in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It exists to this day. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.

• Coca Cola

Coca-Cola has the most recognizable corporate identity of the logo, which is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing move, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

• Pepsi

In 1903 it was created trademark Pepsi Cola. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

• McDonald's

McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo has a very importance because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was founded in 1854. The corporate logo of the company is the LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand has not changed to this day, except that it was slightly simplified in the 2000s.
Brand clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

• Chanel

The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."

• Givenchy

1952 Givenchy starts making clothes High Quality, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.

Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

Best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".

Created the Virgin Records logo (the first company), English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.

Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.

Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.

Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo Trends 2017

Minimalism

Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was black and white image Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.

color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers have simplified the design and used the filling of the geometric shapes of the logo.

black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.

Lettering

Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. The new Google logo style was designed by Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk style”. A lot of world famous companies use this style.

Johnson & Johnson — good example new trend of 2017. The company logo is very simple - it is red text on a white background, handwritten.

Web animated logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our experts are always on the topic of new trends in world design.

As a matter of fact, a logo is one of the most important systems for recognizing a particular commercial, non-commercial or even state organization. This is the coat of arms, and the flag, and sometimes even the anthem of the organization. I will say more - sometimes even the name of a particular company is forgotten, but the logo is not. It is clear that there are cool, interesting, bright and I am not afraid of this word, powerful logos.

But it also happens the other way around... and it is difficult to name such symbols of identification in society other than horror-horror. There is only one question: WTF?? We will get acquainted with some of these extremely unsuccessful logos today. So...

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What do you see? I immediately saw a woman ... well, no - these are figures of dancers. And activities for children.

Pure maple syrup from Vermont. Something I don't want...

Cheerful Polish satellite television Mon Sat. I think I can guess what they are broadcasting...)


Do you want to have your teeth treated there? How about teeth? )


Is this really a bakery? Right? Exactly exactly? )


It seems to me that someone specifically pinned on the logo of the department of the Treasury in Britain. For it is only necessary to turn the letters and ....

Fast food company logo. Uncle brings a tray, yes)


Arlington Pediatric Clinic

Archiepiscopal Commission for Youth of the Catholic Church

I don't know what they had in mind when they came up with this logo:

Then we have a pharmacy, which I definitely would not want to go to ... never)


But the sign of the auto center .... Probably a good auto center then ...