Everyone is well aware that the dispatch service is the heart of the logistics and transport business, but it is not easy to organize a dispatch service that is competently and organically integrated into the structure of a trucking company or a delivery service. The information risks and technical costs that are typical for such non-core assets are too high. Secondary tasks, as a rule, absorb the main one.

• Who owns the information rules the world
• The charms and pitfalls of the dispatch business
• How much does a dispatcher earn

All novice entrepreneurs with the phrase dispatch service will certainly have associations with a taxi service. But the possibilities of the dispatching business are much wider. Don't believe? See for yourself.

Who owns the information rules the world

This classic saying from the time of the Roman Caesars has not lost its relevance today.

The trucking business is complex and multifaceted. Acquiring a car park, rolling stock, hiring qualified and responsible personnel, organizing a repair area, interacting with permanent road workers - valiant employees of the state traffic inspectorate, takes a lot of effort and almost all the time. For the most important thing, there is no time or energy left to search for customers, communicate with them, provide information support for cargo and form a customer base as a whole. This is where a competent dispatcher comes to the rescue, who, for a certain monetary reward, takes on a considerable part of the work with the client.

As practice shows, at the present time, independent dispatch services are actively working in the field of passenger transportation, intercity transportation, cargo transportation by medium and large-capacity transport. The scope of services for organizing the delivery of building materials to the facility, the services of sewage trucks, earthmoving equipment, vehicles with crane-manipulator installations, vehicles with a dump body are covered by independent dispatchers poorly and insufficiently. It is this area of ​​activity that is promising and worthy of attention.

The charms and pitfalls of the dispatch business

Let's start with the pleasant. What positive aspects can be identified in the organization of dispatching services

• extremely small amount of initial start-up capital
• It is not necessary to have a separate office space. In many cases, it is enough to start working from home, at least in the initial period. A prerequisite is the availability of a stable telephone connection and the Internet
• quite possible to do without employees, especially during the formation and development of business. Subsequently, employees can be actively motivated by progressive salary, which will directly depend on the effectiveness of their work in finding information and attracting clients
• fairly simple accounting of processed information and control over hired personnel
• the fundamental impossibility of monopolizing the sector of dispatch services and obstructing their work by controlling and other administrative bodies
• free work schedule

In addition to the positive aspects, it should be noted that there are fundamental difficulties in the provision of dispatching services.

It must be said that the dispatching business brings a number of complex and insurmountable moments.

• For the organization of cargo transportation over short distances, a thorough knowledge of not only the city and the near suburbs, but also the features of intra-yard passages and restrictions on weight and size indicators is necessary. That is, on a route where a passenger car will pass without problems, a truck may be impossible in principle
• For effective work it is necessary to have sufficient knowledge of technical specifications cargo and special equipment, features of its operation and application
• rather high costs for conducting an aggressive advertising campaign, without which it is almost impossible to develop an extensive and stable client base in a short time
• it is not easy to accurately calculate the cost of an order in a short time and promptly provide a specific type of transport or special equipment for it

Taxi service is a great business option for both large and small towns. With the right approach, the money invested in a taxi pays off in just six months and begins to make a profit. Let's figure it out: how to open a taxi from scratch, and what is needed for this.

Explore the Market

First of all, you need to study the market. Find out if there are working taxi services in your locality, find out how many trips one car makes on average per day, what average bill collects and other useful nuances. To do this, just take a ride with a taxi driver and talk to him. You can collect information on city forums or in in social networks People are happy to share information and recommend their favorite services.

Taxi from scratch - a profitable and interesting business

Think Concept

Most likely, there will already be several operating taxi services in your city. There is no need to be afraid of this. In order to effectively deal with competitors, you need to come up with a unique trade offer. Offer your clients Better conditions: free car delivery, discounts, various promotions. Such proposals may include:

1. Free kilometers for regular customers.
2. Delivery of products from the store.
3. Preferential service for events, weddings, corporate parties.
4. VIP transportation.
5. Services of a children's taxi or a taxi for pensioners.
6. Callback, ordering a car from the website or via SMS.

Think about what else you can offer your customers. Entering the transportation market is quite difficult, but in order to stay on it, you need really interesting offers.

How to register

Let's make it clear right away: you will not buy cars and hire drivers. It's not the best The best way. It is much more efficient to work as an intermediary, taking calls from customers and addressing them to free drivers. That is why it will be enough for you to obtain a patent of an ordinary private entrepreneur and provide classic information services.

You can also register individual entrepreneur It will be easier for you to pay taxes in the future. Also, be sure to study Federal Law No. 68, which regulates the activities of taxi services.

Note:this law describes all the requirements for cars, drivers and taxi services, but its requirements may vary in different regions.

Follow the changes and additions to this Federal Law: various changes are made to it regularly. Also, in some cases, you will need to obtain a license for cars. Usually it is issued at the local branch of the Ministry of Transport. The procedure is not particularly difficult - you will receive a license for about 5 thousand rubles for 5 years.

You do not need to buy new cars - look for good drivers with vehicles

Obtaining an OKVED code

To open a taxi dispatch service , you will need to get the code of the all-Russian classifier species economic activity(abbreviated OKVED). In total, it includes 17 categories, of which we are only interested in these items:

1. 52.61.2. Allows for retail sale various goods and services through the Internet and computer networks.
2. 63.2. Allows you to engage in auxiliary transport activities.
3. 72.6. Allows you to carry out various activities related to information technology and computing technology.
4. 74.83. This OKVED allows you to provide editorial and secretarial services, as well as translation services.
5. 92.4. Allows to engage in the activities of news agencies.

You can choose either one of these codes, or register them all, which will expand your capabilities somewhat.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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You can create a taxi service with minimum investment, but functioning in a highly competitive environment requires a businessman to maintain the level of competitiveness set by the market. A taxi business plan must necessarily include a thorough study of the range of services and tariffs for them.

[ Hide ]

Relevance

The relevance of the taxi business is determined by the following reasons:

1. High and stable demand for passenger transportation allows you to make good money and pay off quickly. People regularly need to move both within the city and beyond. At the same time, all categories of citizens are clients, from the rich to citizens with an average income and below.
2. There is the possibility of organizing a business with a personal fleet, with or without investing a significant amount of money. The second option assumes a situation where the company acts as an intermediary between the customer and the person who is ready to carry out transportation in a private car. In this case, the entrepreneur does not need to make large investments to buy cars and spend money on their further maintenance.
3. This business does not depend on the degree of development of public (urban and suburban) transport and the number of private cars.

Description of business and services

Options for organizing a taxi business:

1. Work as a dispatcher, without own fleet. It is supposed to conclude contracts with individual drivers and/or fleets. Acting as an intermediary/coordinator, the entrepreneur's earnings will be a percentage of the transaction between the driver and the passenger.
2. Creation of a personal fleet and work with third-party dispatch services.
3. A full-fledged business, with its own fleet of vehicles and a control room. This option of organizing your own business involves a large profit, but at the same time, the complexity of the formation of a business and its risks increase.
4. Mixed type. It operates its own dispatcher, while one part of the fleet is owned by a businessman, and the second is attracted from outside. This is the most optimal and profitable option for organizing a taxi business.

Taxi service:

• city ​​trip;
• trip out of town;
• client's expectation (there is a standard of free waiting, and if it is exceeded, this service becomes paid);
• transportation of animals;
• transportation of goods;
• delivery of purchases and gifts;
• work as a courier;
• sober driver service;
• delivery/meeting of the client at the airport, railway station, etc.;
• City Tour;
• provision of child seats;
• ordering a taxi for a specific time;
• a preliminary message about the price of the trip.

The taxi business requires a careful study of the range of services provided and their tariffs; this will advantageously distinguish the company from competitors.

Taxi scheme:

1. Receipt of a request from a client.
2. Communication of the dispatcher with free drivers.
3. Determination of the taxi driver who will take the order.
4. Fulfillment of an order.
5. Receiving payment.
6. Issue of check/receipt.

Description and analysis of the market

Characteristics of the taxi market in Russia:

• according to official data, the market capacity in 2015 amounted to 110 billion rubles;
• according to the DiscoveryResearchGroup agency, the market capacity in 2016 was 339 billion rubles, and VTB Capital - 501 billion rubles;
• volume Russian market taxi in 2017 exceeded 731 billion rubles (according to analysts from UBS bank);
• market capacity forecast by 2022 - 1,231 billion rubles, growth in the share of online orders - up to 85 percent;
• in 2017, 15 percent of the market came from online orders, 65 percent worked offline, and 20 percent is a gray market;
• 45 million passengers used taxi services in 2016, and 27 million in 2015;
• high level of competition;
• the minimum average price for one kilometer trip in Khanty-Mansiysk is 10 rubles, in the Yamalo-Nenets Autonomous District - 100 rubles, in Moscow - 28 rubles;
• in 2016, the most popular taxi aggregator is Yandex. Taxi" (according to RBC), they made approximately 500 thousand trips per day;
• share of Yandex. Taxi" among other market aggregators - 30 percent, Uber - 18 percent, Gett - 14 percent;
• leaders of the Russian taxi market: "Lucky" (1,600,000 transportations per day, 93 cities), "Maxim" (1,000,000, 125 cities), "Taxi Saturn" (1,400,000, 43 cities);
• "Yandex. Taxi operates in more than fifty Russian cities, as well as in Ukraine, Belarus, Armenia, Kazakhstan and Georgia;
• in the Central Federal District, 114,000 (total in Russia - 466.7 thousand) licenses for taxi activities were issued, and in the North Caucasus Federal District, only 14,000;
• the average check in the country is 100 rubles;
• about 15 million shipments are made per day;
• in Moscow, 65-70 percent of taxis are ordered through applications, in St. Petersburg - 30, in large cities - 8, in the outback - 3.

Photo gallery

Key indicators of the taxi market in Russia

Distribution of market shares of online taxi aggregators

Distribution of shares in the taxi market in Russia in 2017

Market capacity of online taxi aggregators

The target audience

Taxi clients are ordinary people aged 18 to 70 years, all segments of the population. The age core of clients of taxi companies are citizens who are in the age category from 18 to 45 years.

The target audience for a particular company can be, for example:

• only women;
• only people with low incomes (economy class taxi);
• only people with high incomes (premium taxis);
• all categories of citizens (in the fleet there are various cars, from inexpensive to elite).

Consumers in this market are most often people:

• do not have a personal vehicle;
• owning a car, but unable to drive it;
• late for a meeting (for example, due to work interruptions public transport or bad weather)
• having small children;
• with luggage or heavy bags;
• needing to move at night;
• intoxicated, etc.

Competitive advantages

The following benefits will help you to successfully compete with your competitors:

• developed and competent advertising campaign;
• large car park;
• availability of vehicles of various sizes and classes;
• the possibility of ordering a taxi for a while;
• the ability to choose a car model;
• informing customers about the cost of the trip when ordering;
• correct pricing policy;
• the presence of restraints for children;
• qualified and careful drivers;
• polite dispatchers;
• short waiting time for the car;
• the presence of a system of SMS alerts to customers;
• Availability mobile application to order a taxi;
• availability of a website with the possibility of ordering a car online and calculating the cost of the trip;
• active customer loyalty program.

Advertising campaign

In the conditions of the highest competition, it is important to take care of conducting a competent, rational and effective advertising campaign. Its main goal is to inform potential consumers by various methods about the availability of a taxi company, its advantages and methods of calling (phone, email).

1. The taxi should have a simple and memorable phone number (or several numbers), as well as a name, slogan and trademark. It is important to think through the details form style companies.
2. Advertising on local television as well as radio, newspapers and magazines. It is important to use these tools not once, but to use regularly.
3. Placement of paper announcements and banners near public transport stops, metro, train stations, airports, hotels, residential buildings, etc.
4. Customer loyalty can be increased by providing discounts to regular passengers, people ordering a taxi via the Internet, pensioners, etc.
5. Establishing links with cafes, restaurants, clubs, bars and hotels. With these organizations, you can agree on mutual cooperation, exchange of business cards, etc. Bartenders and administrators can recommend to their visitors which taxi is better to order, and drivers can recommend to their passengers where to relax or where to stay.
6. Advertising in the virtual space. Creation of corporate informative website and pages in social networks. It is important that the client be able to place an order online on a computer or smartphone, through the application. Placement of banner and contextual advertising on thematic sites and resources frequently visited potential clients Taxi.

Step-by-step instructions for opening a taxi service

In order to organize your taxi, you need to plan the sequence of further actions, the following step-by-step instructions will help with this:

1. Evaluation of the market, advantages and disadvantages of direct and indirect (for example, fixed-route taxi) competitors.
2. Definition of business format and target audience.
3. Development of a taxi business plan with calculations.
4. Solving the issue related to financing (using exclusively own funds or borrowing will be required).
5. Taxi registration.
6. Brand development.
7. Selection of employees.
8. Purchase of equipment (if it is planned to create your own fleet, then purchase cars).
9. Obtaining licenses (for your cars).
10. Preparing the premises for the installation of equipment and land plot to the car park.
11. Search for partners (private drivers with cars, car parks, car rental companies, car repair shops).
12. Conducting a marketing campaign.
13. Taxi depot launch.

The presented sequence of actions is a guideline and allows you to understand where to start a business and what points require the most careful study.

What documents are needed

Specifics of registering a taxi business:

1. An LLC or sole proprietorship is suitable. Taxi with a large private fleet is better to issue as entity. Information about the company is provided to the tax office, and after that the entrepreneur needs to register the company with the funds and statistical authorities.
2. In the process of paperwork for registering a company, the type of activity is indicated - 49.32, which is called “Taxi activity”. This economic activity code includes the possibility of renting cars with a driver.
3. The applicable taxation system is UTII or STS. The amount of deductions for a single tax depends on the number of seats in the fleet. Not in all regions, UTII is available for taxis, then it is better to choose a simplified system.
4. The trademark is registered with Rospatent. This process will take about one year.

If the entrepreneur does not have the following list of papers on hand, then the taxi fleet cannot be opened:

• company registration certificate;
• license for passenger transportation;
• technical passports for vehicles.

A private carrier can obtain a license without opening an IP. Permission for taxi transportation is issued by a subdivision of the Ministry of Transport and Communications. The maximum term is five years. Each unit of vehicles has its own license card.

The following documents are required to obtain a permit:

• a notarized copy of the certificate of establishment of an individual or legal entity;
• statement;
• documents confirming the ownership of the car (for example, a power of attorney, a leasing agreement, a lease agreement);
• information about the vehicles and drivers used;
• duplicate documents for cars, driver's passports, medical books, driver's licenses;
• information about the additional special equipment used.

The price of one permit to operate a car as a taxi in different regions of Russia may differ. Its average cost is about 5 thousand rubles, in Moscow and St. Petersburg the fee can reach 10 thousand rubles.

room

When creating a taxi service, you will need a small room for organizing a dispatch service and a land plot for parking a car.

Requirements for the location of the control room:

• minimal infrastructure (eg public transport stops and roads);
• communications: electricity, water, sewerage, heating, high-speed unlimited Internet, good connection with all mobile operators;
• availability of uninterruptible power supply sources;
• an open area for the organization of parking of vehicles;
• a suitable site for the equipment of a place for diagnostics and repair of vehicles.

If the entrepreneur has financial constraints, then at the initial stage it is not recommended to spend money on buying your own building or land. In this case, it is better to rent a suitable area.

Equipment and inventory

Consider an example of equipping a taxi business based on the fact that an enterprise is being created from scratch, with a mixed fleet. One part of the cars will be owned, and the second part will be private drivers with their vehicles.

Taxi depot equipment.

Photo gallery

Automobile electronic taximeter - 1,500 rubles

GPS tracker - 2,900 rubles

Vehicle Requirements

List of requirements for vehicles of a taxi company:

• every six months it is necessary to undergo a technical inspection and diagnostics of the car;
• availability of a license card for transporting customers in a car;
• a taximeter is required;
• "checkers" must be present on the body;
• a special lamp is placed on the roof of the car.

When hiring a person with his vehicle, it is important that it is not old. It is desirable that the market value of the car is at least 300 thousand rubles.

Staff

The composition of the employees of the taxi company:

• dispatchers/operators;
• drivers;
• mechanic;
• medic;
• accountant.

A mechanic is a mandatory staff unit of a taxi company with a large fleet of its own. He will monitor the technical condition of cars, their maintenance, make minor repairs.

A medic is a specialist who works several hours a day and performs daily examinations of drivers.

The organization of the work of a full-fledged taxi service will not do without a full-time accountant. With small volumes of work, this function is more profitable to outsource.

How to find drivers

Ways to search for drivers:

• through the company's mobile service;
• through the corporate website;
• placement of driver vacancy announcements on specialized websites;
• placement of advertisements in local newspapers;
• filing an application for the labor exchange;
• contacting recruiting agencies.

Requirements for drivers

Requirements for drivers:

• driving experience (at least three years);
• good health;
• knowledge of the city
• the ability to build the optimal travel route;
• sociability;
• pleasant appearance;
• no criminal record;
• politeness;
• not conflict;
• preferably the absence of bad habits;
• the absence of an accident is desirable, where the driver who gets a job in a taxi is recognized as the culprit.

If a driver with an individual car is accepted into the staff of the company, then a mandatory check of all documents, as well as the condition of the vehicle, is necessary.

Procedures to be followed by the driver:

• before leaving for a shift, an inspection of the driver behind the wheel is required;
• after the shift, you must check with the doctor.

The work of dispatchers

Manager Requirements:

• sociability;
• friendliness;
• quick wits;
• good memory;
• stress resistance;
• a pleasant voice;
• grammatically correct speech;
• ability to work with a computer;
• Dispatcher experience is preferred.

Financial plan

Further financial planning built on the following input information:

• format of activity - a mixed enterprise (dispatching service, 15 own cars and 15 drivers from outside, with personal transport);
• organizational and legal form - LLC;
• office space and car parking area - rent;
• number of workers - 20 people;
• working hours - around the clock, seven days a week.

A taxi business plan with calculations will allow you to accurately determine the upcoming costs of organizing a business and its functioning.

Starting investments

A sample of the cost of organizing a taxi company.

Recurring costs

Regular expenses to maintain the operation of the taxi fleet.

Income

The profit of a taxi company is formed on the basis of the following information:

• daily revenue from one car from our own fleet - 3,000 rubles;
• daily revenue from one car not from its own fleet (after deducting the percentage of the driver) - 2,000 rubles;
• every day, 12 own cars and 12 brought from outside leave for a shift.

Financial indicators of the business project:

• daily revenue - 60,000 rubles;
• monthly income - 1,800,000 rubles;
• monthly profit - 420,000 rubles;
• business profitability - 30 percent.

Calendar plan

Calendar plan for the implementation of a taxi business idea.

The business organization process should be managed by the entrepreneur, or his authorized representative.

Risks and payback

Dangers of taxi business:

• increased requirements for drivers, cars and business in general by the state;
• rising prices for fuels and lubricants (including gasoline, diesel, gas, engine oil, etc.);
• increased competition and active behavior of participants in the passenger transportation market;
• the economic crisis, it affects the solvency of the target audience;
• frequent car breakdowns due to low quality vehicles, improper management and maintenance, poor fuel and lubricants and operating conditions, etc.;
• low qualification of dispatchers and drivers - this negatively affects the image of the company;
• poor organization of the process of distributing orders between drivers.

Own business will pay off in 24 months. You can make money on a taxi and return the initial investment only with the proper construction of a business.

We have prepared a taxi service business plan for you. You should start a taxi business with the development of a business plan and a thorough calculation of capital investments, which involve the creation of a call center, the purchase of a special computer program with technical support for the control room. In this review, together we will draw up a taxi business plan “from A to Z” (calculations for 2018).

When developing a business plan, you need to analyze in detail the fixed monthly expenses. These include rent payments behind office rooms, salaries to employees, taxes and fees, utility bills.

Must see video, in which real taxi owners talk about how the business works from the inside:

Niche Overview

It should be taken into account in the business plan that the operation of the control room based on the call center will reduce costs by a quarter, compared with the control room that uses radio communications in its work. The use of modern technical means for processing applications allows you to have a minimum staff and a tiny office.

The monthly cost of communication with taxi service workers from the call center dispatcher is virtually zero, since one employee spends on mobile communication no more than 100 rubles per month. These costs are borne by the employee, not the company. When opening a taxi service with a dispatcher using radio communication, it is necessary to pay at least 1000 rubles for renting a radio communication channel every month; in a taxi business plan, this will be a significant share of the costs.

Accounts receivable must be taken into account in the business plan. It will be formed at the expense of revenue not handed over to the cashier in a timely manner. In taxis equipped with walkie-talkies, the amount of such debt reaches 20% of the total revenue. It is possible to tighten the procedure for transferring proceeds to the cash desk, taking into account applications automatically, tracking settlements with service employees in real time. When creating a taxi with a call center, the amount of receivables can be minimized to 3%.

Analyzing the monthly costs of operating taxis, you can see that in an organization with a call-center dispatcher they are three times less compared to the costs of radio-equipped dispatchers.

When opening a taxi, it is best to make a more advanced control room, equipping it with the latest technology. In the future, these initial costs will pay off in short term by minimizing regular communication costs!

Goals and objectives of the project

The main tasks in a business plan when organizing a taxi service are:

1. Opening own business in the taxi industry.
2. Minimization of costs for maintenance of the control room.
3. Elimination of expenses for radio communication.
4. Use of the latest technical means to improve the work of the company.
5. Automation of communication with drivers and workflow.
6. Achieving a high level of customer service, quality service.
7. Creation of a system of full control over all areas of the taxi business.
8. Organization of the collection of analytical and statistical data on the functioning of the business online.
9. Development of a strategy for dealing with competitors.
10. Creation of instant, trouble-free reception of each phone call with a large number of them, during peak hours. No call should be lost.

When opening your own taxi service in a taxi business plan, you must set the main tasks of the project:

1. Choose modern computer program for the control room.
2. Determine, master and describe in detail all the priority stages of customer service.
3. Based on the description of these priority stages in the work, create a taxi dispatch service.
4. Organize a control room like a call center, minimize costs and outperform competitors who use walkie-talkies in their work.
5. Develop and expand new original lines of taxi business.

call center

At the initial stage, you do not need to create your own, individual call center. There is, for example, the time-tested software and hardware system "2T-Taxi". It is a very functional assistant to taxi services, as it allows you to automate the taxi dispatcher in outsourcing mode. You can initially equip your own control room with such equipment, saving business plan costs, and expand later, since this system can simultaneously interact with any number of taxi services. In addition, with its help it is possible to conduct hotlines with various companies and community structures.

This system operates in 3 stages:

Incoming calls are received by the call center.

Within a few seconds, the information received is processed and sent to the dispatchers. They look into the window of the 2T-taxi program, where information about the client is displayed, an archive of relations with him.

The order arrives to the driver by means of one pressing of a key in a few fractions of a second.

The 2T Taxi program provides a unique opportunity to serve absolutely all customers who have applied to the service, to find new customers thanks to bonus products and discounts. In addition, it makes the work of the control room staff and drivers comfortable and productive.

The use of the 2T-taxi program in the dispatch service facilitates and speeds up the work of placing data in the database, as well as optimizes communication with drivers and calls to customers about a car that has arrived to them. A single call center will serve customer requests, and in addition, integrate analytical and statistical data for each company individually.

In addition to the described system, there are alternative solutions on the market. Before launching a taxi service, it would be wise to study all available systems, compare functionality and cost.

Legal issues: IP, OKVED, license

In order to start a taxi service, it is necessary to register a company or obtain the status of an individual entrepreneur. In the course of preparations for the launch of a taxi service, it is necessary to choose OKVED codes and register with the IFTS taking them into account. The code classifier includes 17 groups. It is necessary to choose several more suitable codes.

Further, it is desirable to carefully study the federal law No. 68, which regulates the activities of taxis. He will explain which cars are suitable for this business, the rights and obligations of companies engaged in passenger transportation.

A license is required for every vehicle. Consider in the business plan that the license is valid for 5 years, and its average cost is about 5,000 rubles.

Recruitment

The selection of personnel should be taken as seriously as possible. Drivers must be selected with particular care. It is worth having a detailed conversation with everyone, finding out the availability of education, driving experience, history of participation in traffic accidents. In addition, it is important to check that each candidate has the necessary personal documents, for example, a medical certificate, a conclusion from a narcologist.

Potential dispatchers should be able to work on a computer, good diction, charisma, communication skills.

In addition, the company must have a medical officer and a mechanic who, before each flight, will examine drivers and vehicles. Wages additional service personnel should be noted in the costs of the business plan of the project.

To the extent possible, in staffing it is possible to provide for the position of a senior dispatcher who will resolve current production issues in the absence of a manager.

All employees must conclude employment contracts, fill out personal cards, other documents personnel office work. It is reasonable to entrust this activity to law firms, or to hire a private accountant on staff.

taxi depot

For starters, you can open a taxi service with drivers serving customers in personal vehicles. The legislation does not put forward any special requirements regarding the color and brand of cars. The main criterion is the ideal technical condition cars. If you want to focus on VIP clients in the work of a taxi service, then you need to select the appropriate vehicles.

Each car operating in a taxi must be equipped with a characteristic set of attributes:

taximeter;

checkered lantern;

checkers on board the vehicle.

It is advisable to apply the name of the company, brand name and contact numbers directly on the car.

Office and communications

The area of ​​the office is chosen in proportion to the number of employees. Staff should be briefed on the rules fire safety and sanitary standards. If available in the state medical worker, it is desirable to allocate a separate office for him. It would be great if there is a parking lot in front of the office where drivers can be waiting for a call to order.

As mentioned above, it is best to create a call center, you can use IP telephony, which allows you to call via the Internet (suitable if there are no more than 20 drivers in the state). The phone number of the company can play an important role, it should be easy to remember.

The rental cost should be taken into account in the taxi business plan, taking into account utilities it can be about 15-60,000 rubles. As already mentioned, an important role is played by the area, location, communications, as well as parking spaces.

Customer acquisition

Prior to the launch of the taxi service, it is desirable to initiate advertising campaign. In a business plan, it is reasonable to allocate a monthly budget for attracting customers using various advertising tools. You can work in a specific category, or in several at once:

1. Distribution of flyers and business cards.
2. Placement of advertising information in elevators, shopping malls, at stations, in all places of the greatest concentration of people.
3. Articles in media mass media(city media and communities in social networks, as a rule)
4. Advertising opportunities on the Internet (Yandex.Direct, Google, VK target, etc.).

All drivers need to be provided with a sufficient number of business cards, use loyalty programs, discounts and bonuses. You can hold promotions for the distribution of coupons that provide trips on attractive terms.

It will not be superfluous to develop a service logo. Drivers should be trained to be punctual and polite, motivated to attract and retain customers. You can use specially designed uniforms.

Starting capital and payback

It's time to figure out the ratio of the initial investment and the estimated income for the business plan.

A significant share of the cost of opening a taxi service falls on the purchase of equipment. The rest are minimal, but they should not be overlooked in the calculations.

To start a taxi you will need:

1. computers in the amount of at least 4 pieces in the amount of 60,000 rubles;
2. WI-FI router in the amount of 1 piece for the amount of 3,000;
3. VoIP headset in the amount of 4 pieces for the amount of 10,000;
4. VoIP gateway in the amount of 1 piece in the amount of 25,000;
5. comprehensive program with 80,000 technical support.

Other expenses in the draft business plan:

1. office rent 15000 rub. - monthly;
2. registration activities 50,000;
3. advertising budget for 4 weeks - 25,000;
4. internet fee 500 rubles per month;
5. purchase of a telephone number 5,000 rubles.

Thus, to begin with, you will need at least 273,500 rubles.

The initial investment will pay off in about six months. The more drivers will work in the company's staff, the faster the costs will pay off, the higher the profit will be, all these data must be carefully compared in the business plan, to predict progress in numbers.

The secret to success in the taxi business is simple: the one who can find and serve the customer the fastest wins. The key to success in this will be a skillfully equipped dispatch service that will be able to satisfy the needs of all customers, including those who have switched from competitors with a constantly busy telephone number and primitive radio communication.

Roman Agarkov specially for Intellectis