How to open a point in a shopping center - we will analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares newcomers with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the location.

And this is synonymous with a large flow of people who can become clients.

It will be easier to attract them than if the store was located in a separate room.

These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.

Business plan for a point in a shopping center- the first document that will be required in organizing a business.

In it, information about the store will be analyzed, systematized and calculated.

Why do you need to open a location in a shopping center?

If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.

There are indeed many strengths, but there are also a lot of disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a considerable amount of rent was wasted.

What documents are needed to open an outlet in a shopping center?

It is impossible to open an outlet in a shopping center without the appropriate documentation.

Prepare for what you will need:

• or LLC (depending on products, number of founders and other details).
• Indicate the OKVED code corresponding to the activity.
• Choose a tax system.
• Obtain permission to trade at the point.
• SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
• The management of the shopping center will need projects, estimates and diagrams.
  The list of papers in this case is individual, and it must be clarified when signing the contract.
• Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning for opening a retail outlet in a business plan

And because of potential serious risks that could lead to financial losses and even closure of the store.

They can be avoided through detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analyzing the target audience, visitors to the shopping center, calculating the size of the future average bill, establishing the supply process, and choosing a marketing strategy.

• realistic – based on dry facts and reflections;
• optimistic – ideal development scenario;
• pessimistic – what the business will look like if problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening the outlet

The profitability of renting space in a shopping center is not always noticeable.

If you choose the wrong landlord, you can only get negative results from cooperation.

Choosing a shopping center is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions based on the following indicators:

Purchasing power.

You won't be able to look into people's wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for fun and relaxation.

This will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points on similar topics will be beneficial.

For example, many supermarkets carry pet products.

But they offer a meager assortment there.

What a personnel table for a small store might look like:

This number of people will provide daily work points from 10:00 to 22:00 (standard working hours for most shopping centers).

It is better to hire people yourself.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much preferable.

But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.

To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.

Marketing section of a business plan for a point in a shopping center



Build without proper promotion successful business difficult, even when placing a point in a shopping center.

Consider these options:

• Preparation.

  While you are preparing the outlet for opening, it can become a means of external advertising.

  Close renovation work a banner on which you will announce the start of work, indicate the name and opening date.

  Mutual benefit.

  When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.

  Management can accommodate you halfway, because their income will depend on your success.

  Inside, the service costs much more, and its effect is lower.

  Attract “your people.”

  Create special discounts for center employees.

  This will draw their attention to the point.

  And if they like you, your fame will quickly spread among your friends.

  Convert to “permanents”.

  Also motivate your customers.

  Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center


Without financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open a point.

It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.

How much money does it take to open a store in a shopping center?

Expense item	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Payment for renting a point (per year)	500 000
Purchase and installation commercial equipment	250 000
Design of a point and production of a sign	75 000
Employee salaries (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you can choose the right place in the shopping center to open your point:

“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford

1. At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.

You need to take care of your inventory immediately.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to position yourself near the so-called anchor points.

These are the stores that attract the majority of mall visitors.

A striking example is the Auchan, Obi, and Perekrestok supermarkets.

Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.

The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.

You should not console yourself with false hopes about this.

2. If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of service.

How to open a point in a shopping center you know now.

With due persistence, anyone can create a profitable business.

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Is it profitable to open your own shopping and office center in Russia from scratch?
Development of medium and small businesses in Russia in Lately may be characterized by a steady rise and rapid pace of development. In this regard, the demand for office space is growing quite quickly. This is due to the fact that for most mid-level entrepreneurs it is quite difficult to acquire own premises, hence, they prefer renting.

In connection with such circumstances, young businessmen need to think about drawing up a business plan for an office center. This will allow you to rent out part of the space of the business center and receive a stable and fairly high income from it.
How to implement a business plan for the construction of a shopping and office center?
It is worth knowing that if an entrepreneur needs to obtain a loan from a bank to open his own business, he will need to draw up a clear business plan that will contain all the details about the planned opening of a shopping office center. The drawn up business plan will act as a businessman’s business card, because such a document is the face of the planned project.

Today in this business there is a fairly high level of competition. Therefore, in order to achieve good results and organize the construction of a shopping office center correctly, you will also need to draw up a business plan. Correct calculation own business project at the very beginning is a fairly important point for a potential business owner.

Therefore, it makes sense for a businessman to think about turning to professionals who will help draw up detailed business plan. Today there are enough a large number of companies that have many years of experience, and therefore can help draw up a business plan for the construction of an office center correctly.

Determining the main aspects of a business plan for the construction of a shopping and office center

In order to prepare, you will need to perform a thorough analysis of the structure, volume and development trends of the office space market. The business plan must contain all necessary information about types of office buildings, main market segments, and so on.

Market analysis consists of the following stages:

1. first of all, you will need to consider the offers that already exist on the market;
2. find out rental rates and their level;
3. clarify information about the occupancy rate of office centers;
4. find out if there is an opportunity to purchase space, what is the cost price policy depending on the class of the building for offices and its location.

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Drawing up a basic description of the center of office premises to be opened

The business plan being drawn up must necessarily describe the location of the construction. First of all, the entrepreneur will need to analyze the condition of all adjacent transport routes, the availability of parking space, consideration of the competitive environment, the availability of convenient access roads for cars, the proximity of urban underground and surface transport. Based on these nuances, it is worth choosing the location where the future office center is planned to be built.

Regarding the required area, it is worth knowing that you may need a fairly large area. The total area can be approximately from 40,000 to 50,000 sq. m. meters.

It is necessary to think about how many floors the building will have, how many offices there will be, and so on. This must be determined based on the amount Money the entrepreneur has.

In addition to meeting the high level of competition in the modern office building market, you will need to come up with something that can favorably distinguish the project being implemented from competitors.

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Description of all investment costs for the development of the planned building

A business plan for the construction of a shopping and office center implies the following expense items:

• costs for preparing and obtaining design estimates and initial permitting documentation;
• expenses for preparatory work;
• costs of direct construction of an office center;
• expenses for regular advertising campaigns.

In order to open an office center with an area of ​​50,000 sq. meters, an entrepreneur may need approximately $11,000,000. In addition, it is necessary to have a sufficiently large amount of funds even after the opening of the office center. The business plan contains information that you need to regularly invest money in advertising campaigns.

The most labor-intensive and costly part that the business plan contains will be the implementation of all necessary construction and installation work.

The payback period of the project can be about 5 years. In addition, income can be approximately $2,000,000-$3,000,000 per year.

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Employees needed to implement the business plan

First of all, you need to hire good managers who will provide all the necessary information to interested clients, including prices for renting premises, rental conditions, information about current promotions and so on.

You will need to hire a good, experienced accountant who has been working in this field for several years. This is due to the fact that you will have to submit reports to the tax office, in addition, report to the director on what income and expenses are planned.

It will be necessary to hire a director who will manage the entire project as a whole and try in every possible way to develop the enterprise being opened, the business plan of which is being considered. It is worth saying that at first the entrepreneur can perform the duties himself this employee, however, you need to understand that the volume of work in this business will be quite large. Therefore, you first need to think carefully about whether the businessman will have enough time to devote to maintaining and developing the enterprise.

Don’t forget about the cleaners, of whom you will need quite a lot. This is due to the fact that the enterprise being opened will have a large area in which the frequency must be regularly maintained. Only a large number of cleaners can cope with this. The quantity will depend on how many square meters are specifically planned to be occupied on the site.

An entrepreneur cannot do without quality security. Today there are quite a large number of security companies that provide similar services. In addition to the fact that you will need many security guards who will have to walk around the perimeter on the floors and monitor the observance of order, you will also need to additionally install security cameras. Do not forget to obtain the appropriate permission to install such devices.

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Construction of the building and implementation of all necessary repairs

This business plan contains a description of the process of constructing a building using construction company, as well as carrying out repairs that are needed.

Construction of an office building is a rather labor-intensive process that requires a lot of time. An entrepreneur will need to spend approximately 2 years to ensure that the project being implemented is completely ready.

Before construction begins, you will need to obtain everything Required documents in the sanitary-epidemiological service, fire inspection and so on. This could cost approximately $10,000-$15,000.

After construction is completed, you can proceed to repairs and finishing works. Here everything will depend on how much free cash the entrepreneur has left. It is worth understanding that the interior decoration of a building is the face of the enterprise being opened. The more money will be invested in repair work, the more refined the interior decoration will be, the greater the amount will be potential clients who will want to pay money to rent space in the newly opened business center.

The more money is invested in renovation, the more expensive the cost of renting offices in it will be. Today, there are quite a large number of enterprises that are willing to pay a huge amount of money in order to somehow stand out from the rest. In this case, they can stand out by having a luxurious office that can make a good impression on their potential clients who will visit it.

In general, repair work may cost approximately another $1,000,000 to $5,000,000.

Everything will depend on what finishing materials were used and how high-quality furniture will be installed in the office premises.

Attention! Free business plan, offered for download below, is an example. A business plan that best suits the conditions of your business must be created with the help of specialists.

If you want to start building your own shopping and entertainment center, then there are a number of reasons why you simply need to start drawing up a business plan from the very beginning.

The main reason that prevents you from making hasty and rash decisions and dictates that you draw up a business plan is that the construction of a shopping center requires the availability of large capital. It would be extremely irresponsible and thoughtless to risk a lot of money.

In addition, a skillfully drawn up business plan will attract investors who are ready to invest their money in your project. Not only will you be able to find business partners with its help, but you will also take into account all the strong and weak sides your future business.

Found partners can contribute by searching land plot, on which a shopping center will be built, or, possibly, will act as tenants.

In the business plan, you can calculate the possibility of risk, which sometimes arises during the construction stage and entails additional costs. This document can help you take out a loan on favorable terms and speed up the development of the shopping center.

If your actions are set out on paper, and the necessary calculations reinforce their fidelity and your confidence, then it is much easier to achieve clearly defined goals.

A business plan becomes a kind of guide for you on how to properly run your business.

Many people strive to engage in trade, because, in their opinion, this area of ​​​​business is more attractive compared to others.

As a rule, modern entrepreneurs are interested in opening their own shopping center, because this promises big profits.

Of course, to get it you need to have it necessary knowledge who can act as a guarantor for the successful conduct of this business.

It also does not mean that anyone with certain skills and a head on their shoulders can open their own shopping center.

For this, as they said, you need money, and not little. Don’t worry, a shopping and entertainment center business plan will help you extract them from external sources.

They could be:

• – loan (mentioned above);
• – loan;
• – investment.

There are many factors that directly affect the profitability of a business. The successful location of the building in which the shopping center is located is one of the most important components of success.

You should also pay attention to the convenience of transport interchanges and whether the infrastructure in the area is well developed. When developing a business plan, an example of which can be downloaded from us, you will also consider concepts for the development of your shopping center and analyze the market.

Of course, it will be necessary to carry out more than one marketing research. The work is very painstaking, but your project will have good business card- business plan.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of successful company on franchising terms. We invite you to get acquainted with.

Why starting a business with a franchise is easier and more convenient can be found out from a selection of articles published in the section:

Also, a shopping center business plan will help you immediately assess the chances of establishing relationships with large tenants. Which can be:

• - Beauty Salons;
• – cafes, restaurants;
• – cinemas;
• – shops specializing in retail trade;
• – office rooms etc.

The payback of the project will mainly depend on the tenants. Usually this process lasts for several years.

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