The market is filled with shopping centers, where, along with shops, there are leisure enterprises. Marketers have long reported that Russians are much more willing to make purchases in shopping centers, turning shopping into entertainment. At first, entrepreneurs who wanted to open a shopping center looked for an abandoned building or one occupied by an ineffective business and simply bought it. Today, you can no longer find large empty spaces in good locations (at traffic intersections), which means you need to build shopping centers from scratch. You will need a lot of money, so you need to carefully calculate everything. Let's look at the business plan shopping center in Barnaul.

Summary

The goal of the project is the construction of a shopping center for the purpose of subsequent rental of premises. The implementation of the plan will require 10,000 thousand rubles. For routine maintenance – 3,200 thousand rubles. The planned payback period, according to the calculation given in the business plan for opening a shopping center, is about 4 years.

Company information

As part of the implementation of the business plan for the construction of a shopping center, it is planned to open a household goods store, a clothing store, a beauty salon, an optician, a pharmacy, and a convenience store. finishing materials etc. These enterprises will operate on a lease basis, i.e. The shopping center investor will only own the building itself. It is also planned to create a compact children's playground with slides and a trampoline on the territory.

Business environment

After analyzing the Barnaul market, we came to the conclusion that there are not enough shopping centers in the city. Residents of residential areas are forced to go to the city center for many basic things, so the majority of respondents said that they would like a new shopping center to appear in their area of ​​the city. When asked whether another shopping center is needed in the central part of the city, most respondents found it difficult to answer. Of course, much will depend on what enterprises will operate there.

Marketing and sales plan

The average income of a shopping center located in a prestigious residential area is 7,000 thousand rubles. in year. This will allow the costs to be recouped by the 4th year, taking into account that construction and repair work will take a calendar year. This payback period will not satisfy every investor, especially since the investment amount is not small, but after the payback period is reached, the annual income will be about 3 million rubles. The profitability of the center may be greater, provided that the investor manages to select tenants whose goods and services will be in high demand. In this case, the rental price can be increased. However, if business is successful, the price per m2 will inevitably increase over time, since the popular shopping center is visited by more people than the newly opened one.

At the same time, having examined a similar business plan for a shopping center that has already been implemented in the region, we see that the construction time for a 3-story building is 2 years. We are budgeting for 1 year, since we do not plan to do expensive repairs and finishing. Those. Our plans do not include the construction of fountains and other similar structures. In addition, our building consists of 2 floors, the area of ​​each of which is only 250 m2, so the year included in the project is quite enough.

Operational plan

The first step is to choose the location of the future shopping center. A mistake here will be very expensive, since after construction nothing can be corrected. If the retail outlet is poorly located, then it will be impossible to attract customers to it either with repairs, or with service, or with transport running to the enterprise. Therefore, you should not skimp on market research. Yes, of course, the work of professionals will be expensive, but before investing 10 million rubles. you need to make sure that the funds will pay off. Local firms specializing in marketing research charge 40 thousand rubles for work, which is a tiny percentage of the total costs of opening a shopping center.

In addition, the site must meet certain requirements. The future shopping center should be located near the road or, at least, be clearly visible from the road. It is necessary to have ample parking nearby; if the required area is not available, but the location is very good, then you will have to build an underground parking lot. Access to the building must be convenient, otherwise tenants will lose clients, and after them the landlord.

We chose a vacant plot in a prestigious residential area, where we can count on high effective demand. The building will be located on one of the main streets of the area. It is planned to build a parking lot next to it.

The plans for the construction of a low-rise building - 2 floors, with an area of ​​500 m2, of which more than 100 m2 will be used for technical rooms and corridors. It can be erected in at least a year. The cost of construction will be 8 million rubles. Another 1,800 thousand rubles. will need to be spent on repairs and finishing work.

Workforce plan

To maintain the premises we will need technical staff - 8 people and a manager, as well as an accountant. The main staff will be involved in public utilities, so the manager should have experience in this area. The salary level in this area is low, so we can apply for qualified personnel without spending too much on this item. We include 1,600 thousand rubles in the business plan of the shopping center. for salary.

Financial plan

Investments in the enterprise will be (thousand rubles):

• construction – 8,000;
• repairs – 1,800;
• others – 200.

Total: 10,000.

Variable costs for the year (thousand rubles):

• maintenance, including personnel costs – 3,000;
• other expenses – 200.

Total: 3,200.

As we can see from the business plan of the shopping and entertainment center, the invested funds will pay off in several years.

Attention! Free business plan, offered for download below, is an example. A business plan that best suits the conditions of your business must be created with the help of specialists.

If you want to start building your own shopping and entertainment center, then there are a number of reasons why you simply need to start drawing up a business plan from the very beginning.

The main reason that prevents you from making hasty and rash decisions and dictates that you draw up a business plan is that the construction of a shopping center requires the availability of big capital. It would be extremely irresponsible and thoughtless to risk a lot of money.

In addition, a skillfully drawn up business plan will attract investors who are ready to invest their money in your project. Not only will you be able to find business partners with its help, but you will also take into account all the strong and weak sides your future business.

Found partners can contribute by searching land plot, on which a shopping center will be built, or, possibly, will act as tenants.

In the business plan, you can calculate the possibility of risk, which sometimes arises during the construction stage and entails additional costs. This document can help you take out a loan on favorable terms and speed up the development of the shopping center.

If your actions are set out on paper, and the necessary calculations reinforce their fidelity and your confidence, then it is much easier to achieve clearly defined goals.

A business plan becomes a kind of guide for you on how to properly run your business.

Many people strive to engage in trade, because, in their opinion, this area of ​​​​business is more attractive compared to others.

As a rule, modern entrepreneurs are interested in opening their own shopping center, because this promises big profits.

Of course, to get it you need to have it necessary knowledge who can act as a guarantor for the successful conduct of this business.

It also does not mean that anyone with certain skills and a head on their shoulders can open their own shopping center.

For this, as they said, you need money, and not little. Don’t worry, a shopping and entertainment center business plan will help you extract them from external sources.

They could be:

• – loan (mentioned above);
• – loan;
• – investment.

There are many factors that directly affect the profitability of a business. The successful location of the building in which the shopping center is located is one of the most important components of success.

You should also pay attention to the convenience of transport interchanges and whether the infrastructure in the area is well developed. When developing a business plan, an example of which can be downloaded from us, you will also consider concepts for the development of your shopping center and analyze the market.

Of course, it will be necessary to carry out more than one marketing research. The work is very painstaking, but your project will have good business card- business plan.

Good to know!

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Also, a shopping center business plan will help you immediately assess the chances of establishing relationships with large tenants. Which can be:

• - Beauty Salons;
• – cafes, restaurants;
• – cinemas;
• – stores specializing in retail trade;
• – office rooms etc.

The payback of the project will mainly depend on the tenants. Usually this process lasts for several years.

How to open a point in a shopping center - we will analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares newcomers with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the location.

And this is synonymous with a large flow of people who can become clients.

It will be easier to attract them than if the store was located in a separate room.

These and many other advantages of locating in shopping centers are understood by many hardened businessmen who open sales points there.

Business plan for a point in a shopping center- the first document that will be required in organizing a business.

In it, information about the store will be analyzed, systematized and calculated.

Why do you need to open a location in a shopping center?

If other people's experiences do not convince you, evaluate the pros and cons of locating in a shopping center yourself.

There are indeed many strengths, but there are also a lot of disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a considerable amount of rent was wasted.

What documents are needed to open an outlet in a shopping center?

It is impossible to open an outlet in a shopping center without the appropriate documentation.

Prepare for what you will need:

• or LLC (depending on products, number of founders and other details).
• Indicate the OKVED code corresponding to the activity.
• Choose a tax system.
• Obtain permission to trade at the point.
• SES and Rospozharnadzor must issue permission to operate (this is the responsibility of the shopping center administration).
• The management of the shopping center will need projects, estimates and diagrams.
  The list of papers in this case is individual, and it must be clarified when signing the contract.
• Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning for opening a retail outlet in a business plan

And because of potential serious risks that could lead to financial losses and even closure of the store.

They can be avoided through detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analyzing the target audience, visitors to the shopping center, calculating the size of the future average bill, establishing the supply process, and choosing a marketing strategy.

• realistic – based on dry facts and reflections;
• optimistic – ideal development scenario;
• pessimistic – what the business will look like if problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening the outlet

The profitability of renting space in a shopping center is not always noticeable.

If you choose the wrong landlord, you can only get negative results from cooperation.

Choosing a shopping center is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions based on the following indicators:

Purchasing power.

You won't be able to look into people's wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for fun and relaxation.

This will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points on similar topics will be beneficial.

For example, many supermarkets carry pet products.

But they offer a meager assortment there.

What a personnel table for a small store might look like:

This number of people will provide daily work points from 10:00 to 22:00 (standard working hours for most shopping centers).

It is better to hire people yourself.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much preferable.

But keep in mind that young and energetic guys more easily accept new rules and trends, and often bring “fresh breath” into business.

To motivate employees to work better, introduce a payment of a fixed percentage of sales or bonuses for achieving set results.

Marketing section of a business plan for a point in a shopping center



Build without proper promotion successful business difficult, even when placing a point in a shopping center.

Consider these options:

• Preparation.

  While you are preparing the outlet for opening, it can become a means of external advertising.

  Close the repair work with a banner on which you will announce the start of work, indicate the name and opening date.

  Mutual benefit.

  When an agreement with a shopping center is concluded on the basis of a percentage of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.

  Management can accommodate you halfway, because their income will depend on your success.

  Inside, the service costs much more, and its effect is lower.

  Attract “your people.”

  Create special discounts for center employees.

  This will draw their attention to the point.

  And if they like you, your fame will quickly spread among your friends.

  Convert to “permanents”.

  Also motivate your customers.

  Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center


Without financial section in a business plan, an entrepreneur will not be able to calculate how much money it will take to open a point.

It should be noted that until the payback period, the store will need to be “sponsored” from your personal financial cushion.

How much money does it take to open a store in a shopping center?

Expense item	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Payment for renting a point (per year)	500 000
Purchase and installation of commercial equipment	250 000
Design of a point and production of a sign	75 000
Employee salaries (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you can choose the right place in the shopping center to open your point:

“If you require someone to give their time and energy to a business, then make sure that they do not experience financial difficulties.”
Henry Ford

1. At the point, shelves should appear stocked with product, but still allow customers to move around calmly and safely.

You need to take care of your inventory immediately.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to position yourself near the so-called anchor points.

These are the stores that attract the majority of mall visitors.

A striking example is the Auchan, Obi, and Perekrestok supermarkets.

Just as an adult cannot be completely “remade,” the audience of a shopping center cannot be changed.

The portrait of the average buyer that you draw up during the analysis of the shopping center will remain the same after the opening of your point.

You should not console yourself with false hopes about this.

2. If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of service.

How to open a point in a shopping center you know now.

With due persistence, anyone can create a profitable business.

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