The domestic market of insurance services is quite well developed. Therefore, when compiling, a novice entrepreneur must take into account that he will have to compete with venerable companies that have been working in this area for a long time and have created a positive reputation.

The insurance business is a labor-intensive process that has a lot of both legal and economic details, and besides, risks. Therefore, a young company, in order to take its place in the insurance market, must analyze in detail its capabilities and prospects at the stage of planning its business.

Key Features insurance company business plan for the provision of insurance agent services

Insurance Business Planning

With unstable market economy, as well as the rapidly changing conditions of life in general, more and more people and organizations are resorting to the services of insurance agents. Therefore, the insurance business can be safely called a profitable business.

However, it is important to understand that this species activities will require you or your partner to have special education and experience in the insurance industry, large capital investments and time costs (it can take a year to obtain a license only). There are many complexities and nuances in the insurance business, but this is not a reason to abandon this business idea. Most of the problems of organizing such a business can be solved with proper preparation insurance company business plan.

Description

Files

The main types of work of an insurance agent

The insurance business, as we have already noted, is not an easy task. It is extremely important when compiling to understand this activity as a whole, to understand its specifics.

So, Insurance Company is an organization engaged in the conclusion of insurance contracts and their further maintenance. Types of insurance: personal, property, liability and financial risk insurance.

When forming your business project, it is important to determine what specific insurance services are in demand in a particular region, to develop your own individual marketing tactics for a firm position in the market focused on a specific segment.

With a wide range of services provided, but without a correct analysis of the target audience, its needs, in other words, without a well-developed business plan your Insurance Company may not justify a large investment.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of an insurance company for the provision of insurance agent services

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of an insurance company for the provision of insurance agent services

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of an insurance company in providing services of an insurance agent

7 - Conclusions

The business plan of an insurance company for the provision of insurance agent services is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The plan-pro business plan downloaded from the site contains a very clear and available description both business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on the business plan of an insurance company for the provision of insurance agent services

After working for several years as an insurance agent, I finally decided to create my own company. Despite the fact that I know the whole structure of the business from the inside, I encountered a number of problems when drawing up my own financial model. One of them is to conduct competent calculations to attract third-party investments. Ready from Plan Pro allowed me to solve this problem in short time. A clear, transparent budget structure, payback analysis presented in the business plan helped me find external investors (5 million rubles), organize my business and receive a net monthly income of 420,000 rubles.

Tsvetaeva V.A. General Director of IC Garantiya, Oryol region.

Development of a business plan for an insurance company

Features of building a business plan for the sale of insurance services

The market for insurance services in Russia is not so large, but this is its danger: it is extremely difficult to compete with firms that have long established themselves. And if we take into account that the range of services offered by you will be approximately the same, then the main task insurance company business plan is to develop a unique trade offer and ways to build a positive reputation.

A feature of this business is a large initial capital. The main initial costs will be the costs of legal registration of the project, obtaining licenses, etc.

Payback this enterprise depends on many factors, for example, a well-designed the target audience and the selected range of services, the region where the company is located and so on. Therefore, in order not to become a victim of investment traps, it is better to calculate your budget and predict income at the development stage. insurance agent business plan. This will help to avoid risks and in the future to receive a decent income.

The main questions of the business plan of the insurance company

Any undertaking needs planning, and the insurance business is no exception. In order to formulate an effective economic model enterprises need to consider in detail a number of key issues. In we will analyze:

– market conditions and related marketing

— legal registration of business

— investment

- selection of employees

- budget and payback

Market analysis and marketing

A feature of the business plan for the sale of insurance services there will be a fact of a detailed analysis of the relevant market in a particular region. That is, it is important to trace which services are most in demand, but are not common on the market. Experts note that today the insurance services that use most in demand, relate:

• OSAGO and CASCO
• Property loss insurance
• Life insurance, health insurance, etc.

Since the level of competition in any case will be quite high, then main task insurance company business plan there will be development marketing strategy. First, you need to clearly define your market advantages, For example, the best prices, unique offers and bonuses, individual approach to clients, highly qualified employees, etc.

However, all these components cannot guarantee you a flow of customers, and, accordingly, income. In this case, it is extremely necessary to apply a whole set of methods for promoting a business:

• Advertising in the media, social networks
• Website promotion
• leaflet distribution
• The practice of concluding agreements with organizations that receive a certain percentage if they offer compulsory insurance along with their services (banks, car dealerships, large trading companies)
• Practice of interaction with state and commercial enterprises, which agitate their employees to conclude an insurance contract, not free of charge, of course.

Another direction is a computer club. If you want to start this project, you will need . What will be in it? A variant of calculating the payback of a project for given parameters of income, expenses, investments, etc.

Legal registration of business

When compiling insurance company business plan need to make a choice right away. legal form your entrepreneurial activity. Suitable forms of ownership in this case will be LLC, CJSC, OJSC.

In the statutory documents of the company, it will be necessary to indicate all types of services provided.

Job title CEO in this kind of business can only be occupied by a person with vocational education. To confirm this fact, you will need: copies of the passport, TIN, diploma, work book.

The existence of the authorized capital will also have to be documented.

In addition, it is important to consider that the activities of insurance services are subject to mandatory licensing. And here you will also need a package of documents:

• Insurance company business plan
• Constituent documents
• Insurance documents

All of the above legal nuances will require considerable costs, so taking them into account in insurance agent business plan required.

Investment Analysis

When forming the expenditure side of your initial budget in insurance company business plan the following elements should be taken into account:

• business legal costs, licenses and related taxes
• the cost of renting or purchasing office space
• expenses for office furniture, office equipment, stationery
• staff salary
• advertising budget
• other expenses, including "airbag"

The total investment will be approximately 5 - 50 million rubles. It is important to understand that this figure is approximate and depends on many factors, for example, the range of services provided and the scale of the agency as a whole. The most accurate indicators can only be provided to you by an individual business plan your insurance company.

Thus, all calculations are directly related to the individual financial program individual company, so it is difficult to accurately predict specific investment figures. However, our firm can assist you in the formation of your business project. To do this, you can download ready business plan of an insurance company for the provision of insurance agent services with calculations. The economic model of the project will allow you to most accurately determine the amount of investment and correctly calculate the expected profit.

Calculation of the budget of an insurance company

IN business plan activities insurance agent an analysis of the firm's financial movements should be included.

At the initial stage, the main items of expenditure will be: legal costs, rent or purchase of premises with appropriate maintenance, wages of employees, advertising costs.

Predict the amount of income in the example insurance company business plan difficult, since it is necessary to take into account many specific factors (the demand for insurance in a particular region, the scale of the organization, etc.).

Recruitment

The company's staff can be conditionally divided into two groups: office managers and directly insurance agents.

When compiling insurance company business plan it is important to accurately formulate the requirements for insurance agents. These should be people with higher professional education and preferably with work experience. However, the option of hiring newcomers with the prospect of training is not ruled out.

Wages can be either fixed or piecework. Experts advise to combine these options, which will be an additional incentive for employees.

The number of employees will vary depending on the size of the planned company.

Business payback calculations

The organization of the provision of insurance agent services is a business that requires large investments, therefore insurance company business plan must have a payback period calculation.

Forecasting revenue from insurance activities, which for the xxx period will amount to xxx thousand rubles. is carried out taking into account all the individual characteristics of the company (scale, services provided, marketing, etc.). However, an approximate figure can be calculated based on the average prices for insurance services in Russia, which for the period xxx amounted to xxx rubles.

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. This includes data from equipment suppliers, industry portals, interviews with market experts, and data official statistics- such a systematic analysis of data gives a complete picture of all project parameters: by prices, by the cost of equipment, by the cost of premises, by costs, etc.

Download a ready-made business plan for an insurance company with financial calculations and an Excel financial model

Thus, work in the field of insurance is associated with certain investment risks which are important to avoid at the stage of activity planning. A competent development of a business plan will allow you to consider in detail the economic features, correctly prepare calculations, and decide on legal issues.

To save your time and effort, you can download a sample of the finished insurance company business plan with calculations. The financial model presented in the sample will help you better navigate your project and build your financial model. In addition, we offer to develop for you an individual turnkey business plan, taking into account the specifics of your company.

The insurance business is a complex, but very promising and profitable business. Competent development insurance company business plan– guarantee of safety and success of your activity.

Business plan

Reviews (36)

Professional will allow you to pay attention to the obstacles and benefits of this popular destination. Life, property, health insurance is a serious matter, and the competition in this industry is great. You should be puzzled in advance with what exactly your company will be able to attract potential clients. Any insurance organization must clearly calculate in advance the benefits and the ability to provide its customers with insurance payments on time.

The proposed document is also suitable for organizing an insurance broker, will help you navigate the modern legislative framework, as well as articles of the law that are focused on insurance. Also Special attention you should pay attention to attracting customers, that is, a well-thought-out marketing position. The selection of personnel is also important, because the number of contracts concluded depends on the ability of a professional to achieve a positive result in communicating with a potential client.

Having studied the information on organizing an insurance agency, you can see that it is sometimes beneficial to establish a branch of an insurance company in order to become subsidiary already popular and promoted insurance company, with famous brand. This undertaking is promising, especially if you use various property, life, business insurance schemes, that is, provide customers with the opportunity to choose the most acceptable options for an insurance contract.

Competition in insurance business- one of the highest in the market of services. But, despite this depressing fact, an entrepreneur who decides to build a business on insurance has every chance of succeeding. The main thing is to choose the right niche for your activity and competently approach the opening of your insurance company. The introduction of new insurance services in this industry, such as insurance of financial risks in shared construction, insurance of ownership of real estate, allow newcomers to this business to count on a successful outcome.

The main difficulty for those who plan to open an insurance company from scratch is the presence of a solid authorized capital, the minimum amount of which is 20 million rubles. If you expect to provide life insurance services, then this amount should be even higher. It should also be noted that when registering a legal entity, the charter is allowed to indicate only one type of activity - insurance itself (or several of its types).

Profits in the insurance company depend on how efficiently your insurance agents will work. Entrepreneurs planning to open an insurance business should remember that the insurance agent is the core of your company. And there should be a lot of such people in your insurance company. During the first year of work, you need to recruit at least a hundred smart employees, and preferably experienced and qualified specialists. It is clear that professionals are not lying on the street, and you will either have to poach them from competing firms or look for them using ads. The last option is to recruit inexperienced employees and actively train them.

There can be any options for the insurance business - you can open your own insurance store or auto insurance company, the main thing is that the level of service in your company is at its best. But in order for your potential customers to know about it, you need to promote the company. For example, if you decide to open your own auto insurance, then you need to promote services among the appropriate audience - in car markets, in car dealerships, in those places where cars are registered. Accordingly, to search for customers who want to issue a financial guarantee, that is, to buy a liability insurance policy, you need to look elsewhere.

The organization of work with clients in an insurance company is also of no small importance. In order to avoid serious litigation later, it is necessary to develop a competent agency agreement when working in an insurance company. If you want to avoid embarrassing mistakes and open your own insurance company, a company that will function effectively in the insurance market, be sure to use a professional insurance company business plan. Based on it, you will be able to understand many of the intricacies of doing such a difficult business.

Insurance company business plan reviews (36)

1 2 3 4 5

Insurance company business plan

Natalia
I needed a business plan for an insurance company to prepare individual tasks for undergraduate students studying in the direction of "Insurance". Students in the discipline "Fundamentals of functioning of a small business" must acquire the skills of drawing up a business plan. From the downloaded example, I used the given proportions to form the income and expenditure parts financial plan, as well as setting tariffs and the size of the insurance fund. Students will develop their own version of the business plan for different regions. I will provide links to the sources used. Possibly in real life they will apply for a service - preparation of a business plan in BiPlan. Thanks to you that I had an example close enough to real conditions, which is required for practice-oriented learning.


Natalie, thank you for your detailed review! We are pleased that our work helps future entrepreneurs master the science of planning. This is very important for starting your own business. And thank you for working so closely with students, it is very important!

Insurance company business plan

Olga
Standing on your feet in the face of fierce competition is not an easy task. Your business plan helped me understand how to act in such a situation, due to which I can outperform a competitor and stand out from other companies. I am very grateful to you for all the advice.


Olga, thank you for your gratitude. Indeed, there is fierce competition in the insurance business, but it is more than realistic to work successfully in this market. We hope that our advice will bring tangible results. I wish you success.

Insurance company business plan

Vyacheslav
An old idea is starting to come true. Your business plan helped me sort out some issues. I hope that I managed to correctly perform all the calculations, I tried to rely on the advice of your specialists. Let's see how events develop further.


Vyacheslav, we are glad that we could support you. Now a lot depends on you and your diligence, we are sure that you will succeed and realize your idea. Good luck to you.

In stock Insurance company business plan 5 12

Insurance today is considered one of the most promising and fastest growing areas. Russian business. The generally accepted classification has three main types of insurance: personal, property and liability. Auto insurance should be singled out as a special category, which attracts more and more entrepreneurs every year.

The interest shown by enterprising people in this type of activity is understandable - the number of cars is growing steadily, at the same time, the share of Vehicle purchased in the primary market. Most people who buy a new car prefer to protect themselves from the risk of damage or theft of property by concluding a CASCO agreement. In addition, motor third party liability insurance (OSAGO), recognized as mandatory in our country since 2003, does not lose its relevance today. Learning how to open an auto insurance office and what are the patterns of operation in this industry will help you establish own business with good prospects.

In a broad sense, insurance is special kind relationship between two entities, one of which - the insured is interested in protecting himself, his property and his liability from the onset of all kinds of adverse events. To this end, he concludes an agreement with the insurer, which must indicate the object of insurance, the amount insurance premium, as well as the amount and procedure for making payments.

The insurer, in turn, having a certain capital, assumes obligations to compensate for damage to the insured in the event of an insured event within the framework established by the contract and current legislation. The goal of any insurer, as an entrepreneur, is to make a profit, and the effectiveness of such a business directly depends on the number of transactions concluded. It is possible to ensure the financial stability of your enterprise only by forming a sufficient insurance fund.

Important! It must be understood that insurance in general, and auto insurance in particular, is a rather risky type of activity, since the occurrence of an insured event, and hence the need to make payments several times higher than insurance premiums, does not depend on the entrepreneur providing such services.

As for the objects of activity, auto insurance as a business provides for 2 fundamentally different areas:

• property CASCO insurance - is voluntary, the object is the car itself, it is insured against possible damage, as well as against theft;
• obligatory OSAGO liability insurance - the property interests of the car owner are recognized as an object, which are associated with obligations arising as a result of harm to health and life of third parties, as well as their property (in other words, in the event of an accident that occurred through the fault of the insurer, the possible damage to the participants in such an accident is compensated by insurance company within the limits specified in the contract).

As domestic practice shows, it is inexpedient to work in only one direction. The fact is that OSAGO is strictly regulated by the authorities state power, tariffs for this type of insurance are established exclusively by the Government of the Russian Federation. The insurer cannot influence the final cost of the policy. According to experts, a business designed only for the sale of OSAGO insurance is obviously unprofitable.

In turn, CASCO opens up good opportunities for the insurer to earn money, as it involves independent management of tariffs and adjustment factors. However, due to its high cost, and also because it is not mandatory, CASCO is much less in demand among car owners.

The best solution for auto insurance business is to combine both directions, as well as providing additional paid services, For example:

• assessment and expertise;
• assistance in case of an accident;
• life insurance;
• provision of technical assistance in case of an accident.

All these items can be included in the cost of insurance.

Having received a general idea of ​​​​auto insurance, we will understand the issues related to organizing a business.

The World of Business website team recommends that all readers take the Lazy Investor Course, where you will learn how to put your personal finances in order and learn how to earn passive income. No enticements, only high-quality information from a practicing investor (from real estate to cryptocurrency). The first week of training is free! Register for a free week of training

If you are looking to start your own auto insurance business, you can follow one of the paths below. The choice will depend primarily on how much start-up capital you have, as well as on the scale of the enterprise you want to build.

Option 1. Creation of an insurance company

This option is the most expensive and labor intensive. When opening an insurance company, you must be guided by the requirements Russian legislation, namely:

• chapter 48 of the Civil Code of the Russian Federation;
• the law "On the organization of insurance business in the Russian Federation";
• the federal law No. 40-FZ "On Compulsory Insurance of Civil Liability of Vehicle Owners".

According to the above regulatory documents, the insurance company must have the status of a legal entity, that is, in order to obtain a work permit, it is necessary in the tax service.

In addition, such a company will need a license to carry out insurance activities. Since 2013, the licensing authority has been the Insurance Market Department of the Central Bank of the Russian Federation. In order to obtain a license, it is necessary to provide the licensing authority with documents proving that the organization has an insurance reserve sufficient for conducting activities. The main requirement is the presence of a fully paid authorized capital in the amount of at least 120 million rubles.

Important! It is not allowed to contribute borrowed funds and pledged property to the authorized capital.

The requirements for a licensee in the case of motor insurance also include:

• minimum experience in the field of CASCO and OSAGO insurance - 2 years;
• availability of an authorized representative in each of the constituent entities of the Russian Federation;
• Access to automated system compulsory insurance;
• membership in a professional association, which is the Russian Union of Motor Insurers (RSA), etc.

The law also establishes requirements for the insurance portfolio of such organizations. The amount of insurance premiums (contributions) that fall on OSAGO and CASCO insurance in the total amount should not exceed 50%. That is, the company cannot only deal with vehicle insurance and motor third party liability, the scope of its services should be much wider to ensure financial stability.

From all it follows that in order to open your own insurance company, you need to have a large start-up capital and significant experience in the insurance industry. But along with this option, there are other, more available ways make money from car insurance.

Option 2: Work as an agency

This is a simplified version of the implementation of insurance activities and, in fact, it is an intermediary scheme. That is, you do not need to create entity and obtain the appropriate license. You can work in status individual entrepreneur and represent the interests of several existing insurance companies at once.

How to open an auto insurance office? To do this, you need to follow a few relatively simple steps:

• choose the companies with which you will cooperate and make a request for the conclusion of an agency agreement;
• pass interviews and prove their usefulness to representatives of insurance organizations, conclude contracts and, if necessary, undergo training (requirements for agents may vary);
• rent and equip office space with access to the Internet;
• to advertise their services.

The profit of such a business will consist of an agency fee, provided as a percentage or a certain amount from each issued policy. Efficiency will depend entirely on your communication skills, activity and professionalism. More clients - more issued insurance - more profit.

The amount of remuneration for agents is not usually disclosed openly, it can be clarified with representatives of a particular insurance company in person. If you believe the reviews of already operating agencies, earnings range from 10 to 30% of the cost of the policy.

The advantages of this format of work compared to opening your own insurance company include the fact that the entrepreneur practically does not risk anything. In the event of an insured event, cash payments are made by the insurer whose product was sold to the client.

Important! The insurance agent is responsible for maintaining the data of the insurer representing trade secret, non-disclosure of personal data of clients (insured), as well as for the safety Money received from policyholders and proper use of insurance policy forms.

Opening an insurance agency according to this scheme is the most common type of auto insurance business that does not require significant financial investments at the start, and at the same time, allows you to make good money.

For more information about the principles of the insurance agency, see the following video:

Option 3. Brokerage

Another option to build in the auto insurance industry is to become a broker. A broker is a classic intermediary. Its difference from the agent is that it cannot represent one of the parties to the insurance contract. He has the right to act in the interests of one party or another as an independent subject of insurance.

Thus, by carrying out brokerage activities, an entrepreneur on contractual terms can receive a monetary reward either from the insurer or from the insured (only from one party) for the performance of certain functions. Most often, it is insurers who resort to the services of brokers, the most popular among which are:

• advice in choosing an insurance company;
• assistance in drafting the contract;
• selection of the optimal insurance product;
• support and amendments to the contract, etc.

Services of such intermediary enterprises, as a rule, are paid in the form of a fixed fee.

Own insurance company, frankly speaking, is not the most quickly paid back type of business. However, despite decent competition, there is a certain chance that in small towns a private insurance company can bring a considerable income to its owner. But only in long term. It is absolutely not recommended to engage in this business for beginners and inexperienced entrepreneurs. The business plan of an insurance company presented below with calculations reflects in as much detail as possible the realities of organizing this business in a provincial city.

Direct investments that an entrepreneur will have to make in opening an insurance company will not exceed 2.7 million rubles. However, Russian legislation clearly regulates the size of the authorized capital of an insurance company, without which its registration is impossible. It is a decent amount - 20 million rubles. Therefore, it is assumed that this enterprise will have several founders with approximately equal shares of investments.

Summary

An insurance company, an example of the opening of which is given in this business plan, must be registered as a limited liability company managed by one or more founders. When choosing a taxation system, you should opt for UTII - "imputation". The tax rate in this system is 15%. In some regions, it is planned to introduce a reduced rate, up to 7.5%, but so far this has not been implemented in any subject. When registering an insurance company, you need to select the following OKVED codes:

• 65.11 Life insurance.
• 65.12 Insurance other than life insurance.
• 65.12.1 "Medical insurance".
• 65.12.2 "Property insurance".
• 65.12.3 "Insurance of civil liability".
• 65.12.4 "Insurance against accidents and illnesses".
• 65.12.5 "Risk insurance".
• 65.12.6 "Insurance for a traveler traveling outside of permanent residence."
• 65.20 "Reinsurance".

It is necessary to place the office of an insurance company in a room with an area of ​​​​about 150 square meters. m, which is rented closer to the city center. All rules fire safety, as well as the norms of SanPiN in it must be impeccably observed. The lease agreement is concluded at a time for three years, with full payment for the first six months. It would not be superfluous to conclude contracts in advance for cosmetic repairs of the premises and Maintenance computer technology.

The work of the insurance company consists of two main areas:

• Provision of personal insurance services, including life and health insurance, as well as liability activities of intermediaries.
• Services related to the insurance of property and material assets, including real estate, cars and other vehicles, as well as financial risks.

The owner of an insurance company is free to choose which development path to choose, but it is still better to start with a small range of services, supplementing it as far as possible.

How much to invest in opening

The initial costs of organizing an insurance company are as follows (the amount of authorized capital is not included):

Calculations show that 37% of the initial capital will be spent on paying for the rent of the premises and carrying out office repairs. And this is absolutely justified, since the image of the insurance company plays a huge role in its future success in the market. Equipment for the office should be purchased high-quality from time-tested manufacturers.

Marketing plan

A competent marketing and promotion system aimed at expanding the customer base is the key to successful start insurance company and its subsequent active development. Exemplary marketing plan should be bold, even a little daring, and include the following aspects:

• scale advertising campaign in every possible way mass media- Newspapers, magazines, radio stations and local television.
• Creation of an insurance company website with a built-in online consulting function.
• Promotion in all known Internet search engines for medium and low-frequency queries, as well as the purchase of contextual advertising packages.

The above marketing activities will ensure the attraction a large number customers already at the stage of formation of an insurance company.

The insurance company will "live" on the insurance premiums of its customers. For a small town, it is quite realistic to gain a customer base of 5,000 thousand people in the first six months. The average cost of a monthly insurance premium from each client will be approximately 2,000 rubles. Accordingly, the annual revenue of the insurance company will be about 10 million rubles. Part of this money will go to remuneration to agents, but these expenses are offset by profits from the provision of related services.

Production plan

The office of the insurance company should be spacious and decorated with a claim to discreet luxury. The useful area of ​​the premises is 150 "squares", it is advisable to divide it into the following "branches":

• 20 sq. m provide under the office of the general director of the company.
• 15 sq. m to give the accountant and lawyers.
• On 50 "squares" to place the working areas of office managers.
• 10 sq. m to allocate to the PR-manager, the head of the sales department and the personnel manager.

The premises of the insurance company's office must have a fire alarm and an emergency fire extinguishing system, and, in front of everyone, it is necessary to post an evacuation plan in case of a force majeure situation.

The work schedule of insurance agents, as a rule, is not standardized. Other employees of the insurance company work in accordance with the provisions Labor Code RF. The most successful work schedule of the office of an insurance company looks like this:

• Monday - Friday from 08:30 to 17:30.
• Saturday from 09:00 to 13:00.
• Sunday is a day off.

The list of employees of the insurance company is presented below:

Calculations of income and expenses

This section of the business plan of an insurance company is devoted to the calculation of material costs and potential profits from the work of this organization in a provincial city.

The main expenses of the insurance company are as follows:

The profitability of an insurance company in a small town is calculated in this table:

Calculations show that the net profit of the insurance company after making all tax payments should be about 1 million rubles. The monthly net profit will be in the region of 80-100 thousand rubles, and this is a fairly decent amount, given the specifics of doing this business in small town. Accordingly, the profitability of the insurance company will be about 31%, and the payback period for this business project will be from two and a half to three years.

Possible risks

In itself, opening an insurance company in a small town is a rather risky undertaking - what can we say about maintaining its "operability". There are several fundamental risk factors that can seriously disrupt the full functioning of the insurance company:

• Competitive pressure to churn customers.
• The risk of bankruptcy due to a sharp increase in insured events and, as a result, payments on them.
• Amendments to the legislation related to the activities of insurance companies.
• Decrease in the level of well-being of the population, refusal of clients from insurance.

If an entrepreneur decides to open his own insurance company, then, most likely, its development will follow one of the opposite paths, corresponding to the expression “make or break”. Either success or complete failure. Unfortunately, the third option is very rare.

The insurance business can be safely classified as complex. It requires serious financial investments and good knowledge in the insurance industry, and the ever-increasing competition does not let you relax. But, taking into account the fact that the demand for insurance services is only increasing, it is promising and profitable to engage in the insurance business.

Today we will talk about what insurance services exist, how to open your own insurance company and in what form this can be done.

Insurance company business plan

When starting an insurance company or insurance agency, it is important to have a good business plan.

We suggest that you familiarize yourself with a sample business plan for an insurance company taken from a thesis.

How to open an insurance company

Company registration

There is also such an organizational and legal form as a mutual insurance society. Mutual insurance organizations registered in this form are non-profit, so the role of profit in them is a rather controversial and controversial issue.

There are plenty of types of insurance services, and when making an application regarding OKVED codes, just in case, it is better to indicate all items containing the word “insurance”. In addition to insuring something, you can also engage in various examinations and assessments. Such activities, of course, should also be related to insurance.

Information for Russian entrepreneurs. At the initial stage, you can even indicate those activities that you are not going to engage in immediately when opening a company. So to speak, for the future. However, the exception is life insurance - this type of activity should be decided immediately. If you plan to insure life, then the authorized capital of the enterprise at its opening should be at least 20 million rubles (~ 305 thousand dollars).

Obtaining a license

The process of obtaining a license for insurance activities is quite long - it can last from six months to a year, or even more. To apply for a license, you need to have the following documents: full package constituent documents; business plan of the organization; the principles of insurance developed by you, which will guide you in your work; tariffs for the provision of insurance services and their calculations.

Not only the submitted documents, but also the qualifications of the CEO of the organization will be subject to a thorough check. If all documents are approved, you will be granted a license, and the created organization will be entered in the unified register of insurance companies.

Types of insurance services

All types of insurance are fixed by law in each country. In fact, you can insure anything, if it falls under one of the existing species insurance. Business relationships between the client and the insurance organization will also be determined by the type of insurance (conditions, tariffs, risks, etc.). The most common types of insurance services:

1. Personal insurance:

• health insurance;
• insurance against illness and accidents;
• life insurance;
• children's insurance;
• disability insurance;
• travel insurance;
• pension insurance.

2. Property insurance:

• business insurance;
• business interruption insurance;
• home insurance;
• cargo insurance;
• vehicle insurance (air, land, water);
• property insurance against fire, storm, flood and other catastrophes;
• insurance of other types of property.

3. Liability insurance:

• professional liability insurance;
• cargo carrier liability insurance;
• enterprise liability insurance;
• employer liability insurance;
• liability insurance of owners of means of transport;
• insurance for other types of liability.

4. Insurance of economic risks:

• commercial risk insurance;
• insurance of legal risks;
• political risk insurance;
• insurance of technical risks;
• insurance of financial and credit risks.

Office space

In the insurance business, you can hardly get by with just one room. Successful insurance companies have one head office - it is located in the city center or close to it and is the largest in terms of area. Count on approximately 500 square meters. Other offices may be much smaller. They are intended only for receiving clients and negotiating with them.

If you are going to work in a big city, then ideally you should open at least one office in each area. When choosing rooms, pay attention not only to their technical condition, but also on their location - the offices of the insurance company should not be somewhere in dark alleys. If the company plans to engage in expertise and expert assessments, then a separate office should also be allocated for this activity.

To create the image and recognition of the company, it is better to adhere to the developed corporate style in interior design and staff uniforms.

Staff

Experienced and professional management is of course very important for a company. But the main driving force in this business are insurance agents. It is they who bring customers to your company, and therefore make a profit. Beginning agents can be hired (if they have the right skills and show promise to become professionals), but at the very beginning of the activity it is very important to get at least a few experienced agents. It is not so easy to do this, because good insurance agents have always been and will be worth their weight in gold. You can only lure them away from other companies by offering better working conditions.

Unlike office workers, insurance agents must be able to work on the street, in the “field conditions”. For example, auto insurance agents should always be located in places related to cars - car markets, car dealerships, etc. Your insurance agents should have clear instructions on what, to whom and how they should offer. And the purpose of their work should be not only the offer of services, but the transformation of potential insurance customers into real ones.

In order for insurance agents to have an incentive to work and develop their skills, you must provide them with decent wages. Usually this is a certain minimum that the agent will receive for any number of deals made + a considerable percentage of sales.

Opening a branch of an insurance company

Along with opening your own insurance company from scratch, it is quite common and profitable to open a branch of an existing insurance company. Both foreign and domestic insurance organizations can act as such companies.

If you want to open a branch of an insurance company, then your cooperation with it will resemble the relationship between a franchisor and a franchisee. You start negotiations with a foreign or domestic insurance company that interests you, and if all the conditions for future cooperation suit both parties, the insurance company provides you with everything you need to operate as a branch. In addition, the insurance company provides a lot of assistance both in the preparation of registration documents and in the process of direct insurance activities. If you are more attracted to being under the patronage of an already existing experienced insurance organization and you are afraid of risks, then this option for starting a business is just for you.

It is also worth noting that not every insurance company can become a branch. Quite stringent conditions and restrictions are put forward, first of all, for foreign organizations. Some of them:

1. a branch of a foreign company in Russia must comply with the rules of the current Russian legislation in its activities, even if they differ from the rules of the legislation of the "native" country of the foreign company;
2. in the event of disputes or claims between clients and the Russian branch of a foreign insurance company, the case will be considered by the court Russian Federation, and not the court of the country in which the parent company is located;
3. you can open a branch of a foreign insurance company in Russia only if the company has worked in the insurance market different types at least five years, in the life insurance market - at least eight years.