MEASURES FOR THE IMPLEMENTATION OF THE DEVELOPMENT CONCEPT

EXHIBITION AND FAIR AND CONGRESS ACTIVITIES

IN RUSSIAN FEDERATION

Exhibition and fair activity occupies an important place in the development of the Russian economy.

Exhibition and fair activities create conditions for the implementation of the goals and objectives of the strategy of innovative development of the Russian Federation for the period up to 2020, approved by the Decree of the Government of the Russian Federation dated December 8, 2011 No. 2227-r., aimed at increasing the share of enterprises industrial production those carrying out technological innovations in the total number of industrial production enterprises; increasing Russia's share in the world markets for high-tech goods and services; increase in the share of exports of Russian high-tech goods in the total world exports of high-tech goods.

About 140 thousand Russian exhibitors and about 20 thousand foreign companies take part in the exhibitions every year. In terms of the number of exhibition areas, Moscow is the leader, accounting for about 62%, St. Petersburg is in second place with 11% of the area, and the share of other regions of Russia accounts for about 27%.

At the same time, the provision of regions with exhibition and fair areas is insufficient. Currently, 49 administrations of the constituent entities of the Russian Federation have confirmed their interest in developing the material and technical base of exhibition and fair activities. The concept defines the prospects and main directions for the development of exhibition and fair activities in the Russian Federation. The concept is aimed at developing a system for coordinating the exhibition and fair activities of the Russian Federation, including the development of a set of measures in the field of state support domestic producers participating in exhibition and fair activities, entrepreneurs and consumers, exhibition organizations and representatives of all areas of the exhibition and fair business. The concept of development of exhibition and fair activities is aimed at the formation of exhibition and fair activities as a modern industry that promotes sustainable socio-economic and innovative development of the economy of the Russian Federation.

The order of participation in exhibitions.

The government of any country, intending to organize a world exhibition, is obliged to register this exhibition with the BIE (International Exhibition Bureau) six months before sending out the corresponding invitations to other countries. When submitting an exhibition for registration, the government is obliged to inform the BIE about the measures taken to bring domestic legislation into line with the provisions of the Convention, and clarify the conditions for participation in the exhibition. In other words, the government is obliged, along with the application for registration, to send to the BIE a draft of the general rules for the projected exhibition. IN general rules the purpose of the exhibition is determined, as a rule, a historical date in the life of a given country is indicated, in connection with which this exhibition is held, a classification is established, i.e. a list of exhibits that can be shown and the order in which they are located, sets out the rights and obligations of participants, fixes various fees, costs associated with the construction of pavilions, conditions for placing expositions and using generally accepted services, the regime for customs processing of exhibition cargo, the procedure for selling exhibits, insurance issues etc. General rules also contain administrative provisions. They, in particular, determine which ministry is in charge of the projected exhibition, provide the charter of the organization that is entrusted with the direct work of preparing and holding the exhibition.

The concept for the development of exhibition, fair and congress activities in the Russian Federation was adopted by the Decree of the Government of the Russian Federation dated July 10, 2014 No. 1273-r. At the same time, an action plan for the implementation of this concept was approved.

The concept is aimed at developing a system for coordinating the exhibition, fair and congress activities of the Russian Federation, including the development of a set of measures in the field of state support for domestic producers - participants in exhibition, fair and congress activities, entrepreneurs and consumers, exhibition organizations and representatives of all areas of the exhibition, fair and congress business.

As noted in the document, an important aspect of the exhibition, fair and congress activity is its socio-economic orientation, which ensures an increase in business activity in the regions, the development of regional economies, effective market positioning of territories, the creation of new jobs and permanent employment of the population in the infrastructure of the region.

According to expert estimates, the budgetary efficiency of holding exhibitions, fairs and congress events consists of many indicators, including cash receipts from the rental of space, equipment, cargo transportation, publishing and printing activities, accommodation of participants and guests of events, catering in cafes and restaurants, travel to transport, communication services, organization of excursions, etc., which entails an increase in tax revenues to the budgets of the regions and to the consolidated budget of the Russian Federation. A significant overall trade and economic effect is provided by transactions for the sale of goods, services and technologies concluded at national and international exhibitions and fairs held in Russia.

According to expert estimates, the volume of the Russian market of exhibitions, fairs and congress activities today is about 1.3 - 1.5 billion dollars. About 140 thousand Russian exhibitors and about 20 thousand foreign companies take part in the exhibitions every year. About 40 million congress events are held annually in the world, in which about two billion people take part. The total annual revenue of the market is more than 800 billion euros (according to the International Congress and Convention Association (ICCA) for 2010). It is estimated that the business meetings industry generates four times more funds for large cities than the organization of any other mass events. Russia's share in the world market of international congress events has almost halved over the past ten years and is less than 1%.

The top five leading countries in holding congresses and conferences on their territory are the USA, Germany, Spain, Italy, Great Britain. Among the leading cities are Vienna, Barcelona, ​​Paris, Berlin. In 2011, Moscow was in 100th place, and St. Petersburg - in 119th place.

At the same time, the government admits, there are a number of unresolved problems in the field of exhibition, fair and congress activities in the Russian Federation:

• the current regulatory framework does not fully regulate the issues of exhibition, fair and congress activities and requires improvement of existing and development of additional regulatory legal acts;
• the material and technical base of the exhibition, fair and congress activities is not sufficiently developed and does not fully comply with international requirements;
• absent efficient system coordination and state support of exhibition, fair and congress activities;
• purposeful work has not been developed to ensure the participation of the Russian Federation in tenders for the right to organize and hold international congress events;
• a unified methodology for determining the socio-economic and budgetary efficiency of exhibition, fair and congress activities has not been developed;
• the system of verification of statistical indicators of exhibition events (exhibition audit), which is part of the world system of exhibition audit, is not widely used;
• absent official statistics exhibition, fair and congress activities;
• the customs administration of the movement of exhibition cargo across the border of the Russian Federation requires additional improvement;
• requires the development of a multi-level system of training, retraining and advanced training of professional personnel in the field of exhibition, fair and congress activities.

Currently, there are 38 exhibition complexes in the Russian Federation, the total indoor exhibition area of ​​which is about 800 thousand square meters. Most of the exhibition space is located in Moscow (62%) and St. 27 percent of the total exhibition space.

Despite the doubling of the number of regional exhibition centers, provision of regions with exhibition and fair areas is insufficient. For comparison, in Germany, 22 exhibition complexes with a total area of ​​2,750,000 square meters are used for specialized exhibition events. In Italy, the total area of ​​used exhibition centers is more than two million square meters, in China - more than six million square meters.

For economic development regions of the Russian Federation, it is important to expand specialized exhibition and especially congress areas that correspond to the world level. Currently, 49 administrations of the constituent entities of the Russian Federation have confirmed their interest in developing the material and technical base of exhibition, fair and congress activities.

The development of the material and technical base and infrastructure of exhibition, fair and congress activities in the Russian Federation should be carried out on the principles of public-private partnership in the form of concession agreements and lease agreements for the management of infrastructure facilities for exhibition, fair and congress activities, including the possibility of creating joint ventures to carry out state and municipal orders.

07/21/2014 / City district Novomoskovsk

On July 10, 2014, the Decree of the Government of the Russian Federation dated July 10, 2014 No. 1273-r “On the Concept for the Development of Exhibition, Fair and Congress Activities in the Russian Federation” came into force.

This order approved the Concept for the development of exhibition, fair and congress activities in the Russian Federation (hereinafter referred to as the Concept), as well as approved the action plan for the implementation of the Concept.

Bodies executive power subjects of the Russian Federation and local governments are recommended to be guided by the provisions of the Concept when solving problems in the field of exhibition, fair and congress activities, developing and approving regional programs development of exhibition, fair and congress activities.

The concept is aimed at developing a system for coordinating the exhibition, fair and congress activities of the Russian Federation, including the development of a set of measures in the field of state support for domestic producers participating in exhibition, fair and congress activities, entrepreneurs and consumers, exhibition organizations and representatives of all areas of the exhibition, fair and congress business .

The objectives of the Concept are:

creation of a modern industry of exhibition, fair and congress services, which ensures the intensification of the socio-economic development of the Russian Federation and meets the requirements of international standards in terms of the technical level and quality of exhibition services;

promotion of innovative development of territories through the effective inclusion of exhibition, fair and congress complexes and related infrastructure in the activities of territorial, sectoral and intersectoral innovation clusters, etc.

The document defines the main directions further development exhibition, fair and congress activities.

The development and coordination of exhibition, fair and congress activities should be carried out within the framework of Customs Union and the Common Economic Space of the Republic of Belarus, the Republic of Kazakhstan and the Russian Federation, which will greatly contribute to the formation of the Eurasian Economic Union.

The expected results of the implementation of the Concept are:

rational distribution in the regions of the Russian Federation of modern exhibition, fair and congress centers that allow holding events at the level of world standards (indicators - contribution to the gross domestic product of the region, the utilization rate of exhibition space, the number of square meters of exhibition space per 1 inhabitant of the region);

formation in district, interregional, regional and municipal centers with exhibition and fair and congress complexes, related infrastructure (hotels, transport networks, restaurants, etc.);

ensuring conditions for free, equal and fair competition in the exhibition field;

increased participation Russian companies and organizations in foreign exhibitions, fairs and congress events by increasing the volume budget financing exhibition program of federal executive bodies;

development of professional personnel, etc.

The action plan for the implementation of the Concept includes, in particular, the following activities:

1. Project development federal law"On exhibition, fair and congress activities in the Russian Federation". Implementation period - 4 quarter 2015.

2. Development of elements of the system of technical regulation of exhibition, fair and congress activities, including the formation of a set of national standards harmonized with international standards. Implementation period - 4 quarter 2014.

3. Development of the national standard "Procedure, organization and holding of exhibitions, fairs and congress events". Implementation period - 2 quarter 2015.

4. Preparation of proposals for the formation of exhibition, fair and congress infrastructure in the constituent entities of the Russian Federation on the principles of public-private partnership. Implementation period - 3 quarter 2015.

5. Development of an algorithm for the interaction of federal executive authorities, executive authorities of the constituent entities of the Russian Federation, chambers of commerce and industry, industry unions and associations, state corporations and companies with state participation, exhibition associations, public organizations and professional structures of the exhibition business in the field of organizing and holding priority exhibitions, fairs and congress events in the Russian Federation. Implementation period - 2 quarter 2015.

6. Development of methodology and determination of criteria for selection of exhibition and fair events for assigning them the status of "Federal Exhibition". Implementation period - 4 quarter 2014.

Senior Assistant to the Novomoskovsk City Prosecutor Kolmykova A.A.