Prepare a portfolio. Having concrete examples of your work demonstrates to prospective employers that you can be trusted and maintains the impression that you have knowledge and experience.

• Record all the events that you helped organize. Take photos, save examples of invitations and customer references that testify to your reliability and experience. Put it in a professional looking binder or folder. If possible, scan all materials so they can be mailed to potential employers e-mail.
• Prepare a professional resume that describes your education and experience. Don't forget to list events where you have volunteered, as well as your involvement in professional and student organizations of which you are a member.
• Write individual resume cover letters for each job opening. There is no one size fits all cover letter. Customize your cover letter so that it is addressed to specific needs customer and describe how you can satisfy them.

An event manager is a person who organizes entertainment, business and sporting events. Consider what duties are assigned to him, where you can get the education necessary for work and how to make a career.

Medium wage: 45000 rubles per month

Demand

Payability

Competition

entry barrier

prospects

The organization of festive corporate parties, thematic working parties, various conferences, trainings is an impressive expense item in the company's budget. You can’t refuse them, because their goal is business development. In some cases, the fate of the enterprise depends on how successful the event was. Organizes all of the above event manager (read as an event or event manager). Let's find out who he is and what he does.

Story

The origin of the entertainment industry is usually attributed to the 19th century and is associated with the start of selling tickets for competitions of professional athletes. Although, if you think about it, the Olympic Games of the ancient Greeks and all sorts of mysteries of their contemporaries, the Romans, also belong to the event category. Thus, it can be argued that the roots of the profession go back to the period BC.

Joe Goldblatt (an iconic event manager) has a different point of view. He is convinced that the date of the emergence of the entertainment organizer profession is 1955. And it is connected with the opening of the most famous Disneyland park in the world.

In addition, he owned an event management company for a long time. His track record includes hundreds of different events of the highest level. He was ordered to organize the inauguration of Ronald Reagan and George W. Bush, the 40th and 41st American presidents.

In Russia, event management took root gradually. In the USSR, event services were provided by the state. Any large-scale holiday or major event (for example, the Olympics) - all this fell on the shoulders of representatives of the highest authorities.

Event-companies, approximately in the form in which we know them today, were legalized only in the 1990s. The surge in their popularity and demand was due to a very successful combination of mass production with mass consumption.

Description of the profession

An event manager is a specialist who organizes business and entertainment events for companies and individuals. It is difficult to name what is not the responsibility of an event manager: he is both a reaper, a Swiss, and a player on the pipe.

One of its primary tasks is to define the concept of the future action. This requires creativity, the ability to understand the audience, embody the wishes of the customer and achieve the goal of the event. It is very difficult to take into account all this at the same time in the work.

The craziest idea can lie at the heart of the holiday. But if at the same time the tasks set are solved, the end justifies the means. A real event manager must remember how to strike the right balance and not get too carried away.

Although this profession requires creativity (and, according to a common misconception, even bohemianism), organizing events requires a cool head. After all, actions will need to be calculated several moves ahead. The task of an event manager is to make sure that the event takes place at all costs.

Where to study

Despite the demand for the profession, the organization of events as such is not yet taught in any university. People with a wide variety of educations work in the event industry, but more often with humanitarian education - psychologists, journalists, philologists.

This profession intersects with marketing, PR, and sales. Therefore, it makes sense to choose economic universities and faculties with a specialization in marketing. Such programs are now available in many higher educational institutions.

Another option is to master the specialty of a producer or director of theatrical performances. If you do not dream of making a big movie, but will be happy to organize corporate and private holidays (there is also where to turn around, there would be a budget), this is quite a suitable option.

Here are a few examples of higher educational institutions in Russia, where you can apply to those who want to work as an event manager:

1. Moscow Financial and Law University. Specialty "management".
2. St. Petersburg State University of Architecture and Construction. Specialty "management".
3. Siberian Institute of Business and information technologies. Specialty "management".
4. Magnitogorsk Technical State University. G. Nosova. Specialty "management".
5. Moscow State University of Culture (MGUKI). Theatrical and directing department.
6. Russian Institute of Theater Arts (GITIS). Acting department.

For admission, an applicant needs to pass the Unified State Examination in Russian language, literature, social science and mathematics - not all universities require the last exam.

Basic knowledge can be supplemented with specialized courses and master classes. The main thing is that they are conducted not by desk teachers, but by event industry practitioners.

List of responsibilities

The main tasks of an event manager come down to planning, directly organizing and conducting various events. But an event manager has a lot of responsibilities. In particular, a member of this profession must:

1. Develop concepts, programs, as well as event scenarios.
2. Prepare event presentations and defend your ideas in front of the customer.
3. Prepare budget and control the budget allocated for the event.
4. Search, negotiate and control the work of subcontractors (usually a designer, florist, artists, presenters and others).
5. Search, invite and negotiate with VIP guests, experts and speakers.
6. Write texts about planned and already held events.
7. Promote events in every possible way, closely interacting with various media - offline and online.
8. Coordinate events.

Interaction with partners

An event manager not only invents events, but also manages them. Any event, even the smallest, is the fruit of the labor of several people. The task of the event manager is to find these people and organize their interaction.

Hotels, business centers, restaurants, concert agencies, travel agencies, airlines, artists, printers, designers - this is an incomplete list of potential partners with whom you have to work. find right person is not easy. That's why professional organizers events usually have their own database of contacts, which is worth its weight in gold.

In addition, with each partner you need to find mutual language. Accordingly, communication skills and the ability to work in a team are essential. One must be able to talk with everyone - both with a capricious pop star and with a stern financial director, and with an unsociable website developer. You have to change the vocabulary several times a day.

Numbers and Marketing

In addition to the ability to get along with people, an event manager must be friends with numbers and be able to competently budget. After the completion of the event, a report with full documentation may be required. Paperwork also often has to be handled by the event manager himself.

Often, contributions for the opportunity to get to the event bring a solid income. Thus, the tasks of the organizer include attracting guests, and this is already sales and marketing.

Large events usually have large budgets and are sponsored. The formation and sale of sponsorship packages is also the responsibility of the event manager.

In addition, many events require press coverage. Therefore, an event manager can also perform the functions of a public relations specialist and deal with attracting media sponsors, inviting journalists and controlling publications.

Skills and personal qualities

Not everyone can work in event management. The everyday life of the organizer is full of deadlines, overwork, as well as unexpected conflict and stressful situations (disease of the presenter, electricity was lost in the building, technical equipment settings were not completed), which must be eliminated as soon as possible.

Given all of the above, the event manager needs to be:

• active;
• creative;
• highly mobile;
• sociable;
• stress-resistant.

In addition, for such work it is extremely important:

• have excellent leadership skills;
• be able to work in multitasking mode;
• be able to solve extraordinary problems.

Preparedness for force majeure

An event manager is not a mass entertainer, as many people think. For the implementation of most projects, artists and presenters are invited. However, the event organizer must be prepared for the fact that at any moment something can go wrong. Then he'll have to work for himself and for that guy.

Even the directors of large event agencies can find themselves in such a situation that they themselves have to flip through presentation slides for a well-known speaker or lay cable for equipment. Ambition is ambition, but you must always remember that the success of the event is more important than high-profile positions.

Stress resistance, the ability to make quick decisions and act in non-standard situations are very important here. The key speaker missed the plane, the presenter did not come, there is no electricity in the building - force majeure situations are countless, and the responsibility for everything often falls on the shoulders of the event manager.

Multitasking and Accessibility

Modern events require a lot of accompanying details - brochures, souvenirs, electronic materials. Sometimes an event organizer has to be a designer, a computer engineer, and a sound engineer.

Of course, not always the event manager will do everything with his own hands. But so that there are no overlaps and control over the situation is not lost, he needs to at least understand the basics. Then he will be able to correctly set the task for the providers of the required services.

The event manager needs to know:

• how jpeg format differs from gif;
• what does 4+0 print mean;
• how to set up the projector;
• how to send a volumetric layout by e-mail.

Another feature of the profession: a modern event manager is always in touch. If you dream of turning off your phone on weekends and not thinking about work, organizing events is unlikely to the best choice as your life's work.

The event manager is ready to answer any question and solve any problem 24/7, no matter where he is and what he is doing. On the other hand, organizing a business summit in Switzerland, a trip to the Cannes Film Festival or a wedding for a VIP client on tropical islands is worth it.

Who suits the profession

You are known as an excellent organizer among your friends, you know how to gather everyone, and your birthday is not reduced to a banal feast and is remembered for a long time original idea? Then the world of event management is waiting for you!

But those who do not like to communicate with people and will not agree to travel a hundred kilometers on a weekend to make sure that the speaker speaks with desired presentation, and Santa Claus, invited for a little girl, arrived at the address, they will not achieve success in organizing events.

However, this does not mean that event management is only open to incorrigible workaholics who have no life outside of work. Not at all! This is a profession for active people who are passionate about their work, who like to solve non-standard tasks.

By the way, this industry provides excellent opportunities for establishing contacts with people from various fields. So you won’t be bored, and you definitely won’t be left alone.

Income level

The demand for event managers today is quite high. The level of their salary almost completely depends on the quality of work and the number of accepted orders. For example, for a beginner, its size is about 25-30 thousand rubles. As experience is gained, the quality of work improves and the list of clients grows. As a result, wages rise. Event manager with good experience can receive from 80 to 100 thousand rubles a month.

On average, event managers in Russia earn from 19,000 to 100,000 rubles. In Moscow, this figure ranges from 32,000 to 70,000 rubles. Organizers of events in St. Petersburg receive from 40,000 to 62,000 rubles.

Career ladder

Did you understand that event management is yours? Then the variety of events held by the agency will help you decide which “events” you would like to organize in the future.

Someone feels like a fish in water in a purely business environment and loves to plan conferences with solid speakers and serious topics. The other cannot live without the drive and creativity of the holidays. The third is interested in theater festivals or photo exhibitions. Having gained experience, the assistant can grow to more responsible tasks and become an event manager. Then everything depends on the desire.

Someone gets tired of the frantic rhythm of the event agency and prefers a more relaxed corporate job. Someone receives a tempting offer to become a producer of a prestigious event (such as a film festival). And someone goes on a free voyage and opens their own event agency.

Work in an event agency

The most interesting job and most opportunities for the event planner are in event agencies. The range here is not limited - from children's birthdays to large business forums, from a wedding in an exotic place to a master class of a foreign guru.

Some companies narrow their specialization (for example, only business conferences or only holidays). Large market players tend to have departments responsible for a particular type of event.

Often, large training companies open subsidiaries or divisions involved in organizing events. Most often - corporate conferences.

Event agencies - the most The best way get acquainted with the “kitchen” of organizing events and gain experience. Event managers will be happy to hire a young, active and responsible person who can be entrusted with part of the work as an assistant.

Of course, you will not be assigned to develop the concept of the event right away. There will be many less exciting tasks - for example, sending out invitations. But this experience is simply priceless. In addition, you will understand how interested you are in this industry and whether you are ready to dedicate yourself to such hard work.

The future of the profession

Corporate culture today has significantly increased its importance. In this regard, the demand for so-called event marketing and, accordingly, for experienced, highly qualified event managers is steadily growing.

The market does not lack event-agencies. Moreover, new ones appear and existing ones expand. Such companies have entire teams of professional managers and are fully staffed to organize any event.

In the future, events will retain the status of the main means of communication between people to unite them in the name of a certain idea or goal. Therefore, the profession of an event manager will remain in demand.

34.7

For friends!

Reference

It is no secret that the Russian emperors loved all kinds of holidays and parties. The celebration certainly had to take place on a grand scale and amaze the imagination of all guests and casual onlookers. Often, the monarchs themselves took an active part in the preparation of celebrations, but the main concern for their organization fell on special court "specialists" - ball managers.

Traditionally, in the 19th century, the ball consisted of several parts: a performance, dinner, and the ball itself. However, each time these people tried to surprise the guests with something new. For example, under Alexander III, at one of the balls in the Winter Palace, Edison's electric light bulbs were used for the first time.

Description of activity

Leisure organizers work with both children and adults. Their place of work may be educational institution, entertainment and tourist centers, institutions of culture and recreation. As it is clear from the name of the profession, the leisure organizer holds festive evenings, entertainment events, and theatrical programs for his clients. These professionals also organize for entire companies corporate trainings and play team building games.

The leisure organizer is not always only the organizer of events. Often he himself takes an active part in the action: he plays any roles, sings, demonstrates dance moves.

However, this work cannot be called continuous entertainment. If this specialist works for an entertainment company, he often has to perform managerial functions (establish contacts with clients, search for artists, venues for events, etc.).

Job responsibilities

The work of the leisure organizer can be divided into several stages. At the preparatory stage, he develops a scenario for the upcoming event. Depending on the age of the participants and other conditions, he selects suitable games, contests and other activities. If the event requires it, the leisure organizer should involve other professionals in the entertainment industry in its conduct and preparation: designers, animators, artists of various genres, and others.

Working in educational institutions, the organizer of leisure activities identifies gifted and talented children among children, develops the creative abilities of students. His responsibilities include involving schoolchildren in collective creative activities. He should try to make sure that children interestingly and usefully spend their free time. When preparing for any holiday or concert, the organizer himself conducts rehearsals with students.

Very often, this specialist himself acts in the swarms of the host or toastmaster. In addition, directly during the event, if it involves the active actions of the participants, the organizer is obliged to monitor their safety and health. Depending on the place of work, after the event, the organizer draws up reports and draws up all the necessary documentation.

Features of career growth

The leisure organizer can work with people of the most different ages. He organizes cultural and leisure activities in cultural and sports institutions, educational organizations, art palaces, entertainment centers, hotels, resorts and event agencies. He can create clubs, amateur associations, circles, as well as be involved in the preparation and holding of public events. Increasingly, leisure organizers are invited by leaders various companies for team building games and other corporate events.

Over time, this specialist will be able to open his own entertainment agency.

Employee characteristic

Working with people requires the leisure organizer to be an open and sociable person and at the same time patient and emotionally stable. He must be polite and tactful, especially when working with children.

Success in the entertainment industry can only be achieved by creating original, unique events. This, in turn, will require a rich imagination and numerous talents from the leisure organizer. He must be active, creative, constantly learn, be aware of trends in the field. This specialist will be helped in the work by basic knowledge from the field of acting, directing. Useful and knowledge foreign languages to work with foreign guests.

Work as a leisure organizer often requires a lot of psychological and physical strength from this specialist. He must be ready to work seven days a week and at night. Any visual impairment, hearing impairment, speech defects can become a significant problem in this work.

Profession: holiday organizer

Code in the classifier of professions: 3474 - organizer of concerts and lectures, 2455.2 - director of theatrical events and holidays.

Earning level: Depends on the position, the company, the amount of work. The agency receives 10-20% of the event budget as a reward.

It is difficult to find a person who would not be faced with the results of the work of event agencies. They organize corporate parties and weddings for us, concerts at city holidays and "Christmas trees" under New Year. Few of the uninitiated know that organizing holidays is hard and painstaking work.

About organizing holidays, about stars and customers, about financial side events and many other nuances of business finance. tochka. net Svetlana Legkaya, head of the event agency S.A.L. show, which has been operating in this market for many years.

About the profession

The main task of the event organizer- bring a holiday to a person. And there is no place for people without positive in the profession.

Event organizer is first and foremost a manager. And he must have all the basic qualities of a manager: communication skills, the ability to organize himself and others.

The organizer must be flexible- be able to offer different options, understand all customers and use all approaches, but there must be firmness. Sometimes you need to insist on your own and explain why it is better that way.

To make a good holiday You need to understand and love your customers.

Good organizers of holidays are obtained from directors of mass events. This profession includes many different facets: general organization, creative, entertainer and many other nuances.

Professional show business managers are also being trained now. These are more pragmatic people - with a financial streak.

About the financial side of the business

If the event manager is interested in the customer's budget, this does not mean that he wants to "master" the money. Just in a creative flight, it is important to understand the financial capabilities of the client.

Average earnings of an event agency is 10-20% of the budget of the event.

People are willing to shell out $100,000 for a star but the salary of the cleaners who clean up the trash after the event always raises questions. The work of administrators, parking attendants, cleaners always remains behind the scenes.

The two most significant budget items- table and costs per star (fee and rider). The organization of the event is the most difficult part, usually there is very little left.

For food and alcohol takes an average of 30-50% of the budget.

Sometimes it happens that they do not spare money for "bread", and pennies remain for the "spectacle". IN good event there must be a balance.

About the time

Often you want to rename the agency to "Ambulance". We sometimes get calls and when asked when the event is answered: "Tomorrow!" Although with experience we have artists who are ready to go to work on call - from today to tomorrow. But it takes time to get ready.

It is important to meet with the client several times before the event: to understand what the client wants, to understand whether we are suitable for the client.

Most of the holidays occur during the New Year period.. This time is called "harvest". In summer, many orders are received by agencies that are located on the sea coast - in the Crimea, Odessa. However, summer is a hot time for wedding planners. September is the time for City Days. 5 events can coincide in one day.

About the organization of holidays

Among the clients there is a fashion for entertainment. It is distributed by "word of mouth": someone had something interesting at the holiday, give us the same, but a little bit different.

The performance of the star is quite simple to organize. Write a script, find a good presenter and DJ, provide the artist with a technical and household rider - that's all the work. It is much more difficult to work on themed events where guests are involved.

Organizing a wedding, you need to communicate not only with the bride, but also with someone more pragmatic, who knows that there is a specific budget for the "fabulous extravaganza".

Not a single event was complete without a feast. We have such a mentality: if in the West an event can only be with cakes and champagne, the main thing is communication, then in our country, if guests leave the party hungry, then the holiday was not a success.

If money is short, you can order a good presenter and the right musical arrangement - this is what makes the evening. And nothing else. Get a good holiday.

On the negative in the profession

Clients often feel if they pay money, they have the right to any treatment with the contractor. It is better not to mess with boors, even the wealthiest.

You cannot work in an event agency from 9.00 to 18.00. On the eve of the holidays, a phone call can be heard at midnight and at 5 in the morning.

There are not enough creative people in the market directors of public events. Personnel problem - everywhere personnel problem.

About the stars

IN Lately people who can afford to invite a star to a holiday, less and less stars are invited. They want something exclusive - for example, to sing themselves.

The demand for talent show participants is growing. People see themselves in these participants - anyone could be in their place.

Artists perform for less or for free at crowded events like City Day, where tens of thousands of people will see the artist.

Weddings and birthdays- the most "expensive" holidays in the scale of artists' fees.

In the West, it is prestigious for artists to show their fee, but in Ukraine this practice does not work yet. Fees are a closed topic.

Riders increase costs for an artist by at least 30%.

You can get the education of the organizer of the holiday at the Kiev National University of Culture and Arts in the specialties "Director of Mass Events" or "Show Business Manager". Knowledge can be further deepened with the help of specialized courses, for example, at the School of the Association of Events of Ukraine or at the "1st Vocational School of Events" at the agency "Two Comradesa" (Kharkiv).

Is it necessary to study the profession of the organizer of holidays

The organizer of the holidays is one of the most interesting and vibrant professions, thanks to which it is possible to create a real fairy tale, bring a lot of pleasant and unforgettable emotions to the participants of the event, and show all your talents and creativity. Event planners are required to plan events such as weddings, birthdays, corporate events, etc. Do not confuse the profession of the organizer of celebrations with the toastmaster: the duties of the toastmaster include entertaining guests, and the organizer creates the celebration itself from the very beginning to thinking through all the details.

In order to become a successful event organizer, you need to have many qualities. First of all, it is sociability, since by nature professional activity will have to communicate with different people, many of which are not always polite and friendly. The organizer will have to not only communicate with them, but also understand what they want, create a celebration of their dreams. And not all clients fully understand what they want to get in the end. Therefore, the organizer often acts as a psychologist, trying to understand the personality of the client, predict his desires and create exactly what he dreams of.

A professional organizer should always be ready for various surprises - force majeure should not cause the holiday to be disrupted. Therefore, a professional constantly checks all the details, solves current problems and must have with him everything that may be needed - from a needle and thread to tidy up a torn dress to drops of valocordin for an impressionable old woman invited to a celebration. Also to necessary conditions successful career organizer of holidays can be considered an ideal appearance, self-discipline, having extensive connections, the ability to think creatively and outside the box, the constant availability of various ideas for organizing events.

It is impossible to study at a university for many of the above qualities, therefore it is believed that the organizer of holidays does not need specialized training, but this is a delusion. Modern universities provide specialized education in this direction, which involves working with people. Among the disciplines studied, the most important are psychology, mass psychology, conflictology, directing, etc. All this will help you feel more confident when working with large masses of people and be able to coordinate their actions.

If the organizer of the holidays has sufficient experience and innate qualities, then he still has a lot to learn. Often, representatives of this profession choose business training, which in the future allows them to successfully conduct business and properly manage a business, their own agency. Psychology courses are also popular, which provide valuable information that helps to properly communicate with people, determine their type and, based on this, plan a celebration.

Often organizers of celebrations attend courses related to aesthetics, ethics and art. This makes it possible to achieve unprecedented heights in the profession, knowing, for example, how to create a celebration in the style of the Middle Ages, how to recreate the aesthetics of a British feast or plan a Hollywood-style wedding. One way or another, but only permanent professional growth, development and training can guarantee a high result in this area.