Today, no one can be confident in the stability of their financial situation. Neither those who go to work every day and receive a monthly salary, nor those who work for themselves, that is, have their own business. The word “crisis” has firmly entered our lexicon, and each of its regular occurrences has not surprised anyone for a long time. But, naturally, it does not please and again and again causes a significant blow to the wallet. And yet, who is in a better position if problems arise? Certainly not hired workers, who, in the event of layoffs, find themselves on the street penniless and without any reasonable prospects of finding a new job. In this case, there is only one way - to the labor exchange. However, most often this path leads to nowhere. While the owners of their own, albeit small, businesses find themselves in a more advantageous situation, even though their income is noticeably falling. Nevertheless, they exist, albeit small ones. In any case, you can always pay taxes and earn a living. That is why many today are thinking about how to open their own enterprise and start working for themselves. True, there are problems in this regard too. Almost all niches that are more or less profitable in terms of running have long been occupied, competition in the market is fierce, and it is quite difficult to choose a suitable option that will actually generate income. In this case, you need to first of all pay attention to enterprises that produce literally vital products that are in demand at any time and in any crisis. For example, bread. And that’s why today we want to present you with a detailed business plan for this enterprise. So, how to open a bakery?

A few words about the service itself

Before you start developing your own detailed bakery business plan, you need to decide what exactly you want to do. Because this type of activity involves several options. It can be a full-fledged enterprise. That is, you will completely carry out the entire production process, from making dough and baking products to its sale. As for the latter, here, when working on the concept of a future enterprise, it is advisable to immediately include in the list an item that provides for opening your own retail outlets. Or develop a business plan for a cafe-bakery, that is, an establishment in which both production and sale of products will take place at once, in one place. At the same time, it is worth considering including in the range of products sold not only your own baked goods, but also other dishes and drinks. For example, cheesecakes, pancakes, potato pancakes, ice cream, desserts, tea and coffee. Let’s say right away: such an enterprise requires a fairly substantial start-up capital, but its profitability is really impressive.

The second way is to work with semi-finished products. In this case, the best option is to open a mini-bakery. A business plan must be drawn up taking into account the fact that you will be engaged exclusively in baking, purchasing ready-made dough and selling your products through intermediaries. Less investments will be required, but the profitability of the enterprise will not be so high.

As a third option, you should pay attention to the franchise. By investing a certain amount (sometimes quite significant), you will receive a ready-made enterprise with developed and fully certified technology from a well-known brand. The option is not bad, but available, as a rule, only to those who live in a more or less large populated area.

To summarize the information: experts recommend paying first attention to bakeries that carry out a full production cycle. Yes, investments will be needed, and quite significant ones, but such an enterprise pays off faster and brings good income. It is for this reason that we want to present you with a business plan for a full-cycle bakery. By the way, using it as an example and reworking it, you can, if necessary, draw up your own concept for a mini-enterprise.

A few words about the business plan

Competent planning of the future of the enterprise is the basis for success. This strategic document requires careful study and consideration of all the conditions in which the businessman will work. And those who think that it is enough to calculate opening costs on paper and plan income are deeply mistaken. Naturally, the financial component is the basis of everything, but it is far from the only point. A business plan should provide detailed instructions and become a step-by-step guide for the future entrepreneur. And it should include absolutely all the points describing the stages of opening a business: the legal component, the analysis of competitors, the issue of selecting premises and personnel, the advertising aspect, and much more. And therefore, next we want to present to your attention the bakery business plan in a phased version. So, what points should be in your action guide?

Analysis of the competitiveness of future business

When developing the concept of an enterprise, you should understand that you are far from the only smart person in your locality. Most likely, a significant number of entrepreneurs have been working in this segment for a long time and quite successfully. In addition, state bakery factories, whose products are available on the shelves of all stores, will face serious competition. How to survive in this case? It is necessary to conduct a market analysis and develop your own, unique assortment of bakeries, or rather, the products that it will produce. Only high-quality baked goods made according to an original recipe can attract consumers. A person can buy banal brick bread at a retail outlet near the entrance, but he certainly won’t go to your store. And even if at the same point there are two types of this brick - yours and a state-produced one, most likely he will give preference to the more familiar and, probably, cheaper product. By the way, based on the assortment, it will be necessary to develop some other points of the business plan, for example, the purchase of equipment and personnel selection.

Business registration issue

After you have made certain calculations and come to the conclusion that the business will be profitable and you can pull it off, it’s time to start registering. Without this step, you will not be able to do anything, since the notorious “piece of paper” is still at the forefront of any enterprise. When developing a bakery business plan, decide who you will work as. There are two most acceptable forms for your type of activity - individual entrepreneur and LLC. The first one is less expensive both in time and financial terms, and is most suitable if you plan to create a small enterprise with a minimum number of hired personnel. The second requires, in addition to registration, a host of activities to create a charter, legal address, open an account, etc. manipulations. As a rule, it is most often used in cases where a business is founded by several people. For the most part, novice entrepreneurs still start by registering an individual entrepreneur. In addition, you will be asked to choose the type of taxation. Experts recommend choosing UTII (the so-called fixed rate of a single tax).

Suitable premises

Next you need to consider the issue of selecting premises. As a rule, most likely, at first you will have to rent it, but it would not be a bad idea to include in the lease agreement a clause on the possibility of subsequent purchase. The premises must have special requirements. Firstly, the location. Naturally, in a residential area the rent will be cheaper than in the center, however, sometimes it is still not advisable to save on it - if only because if several people from the outskirts drop into your bakery a day, your business will die in just a month. Therefore, we need to focus on the following factor: the premises for the bakery should be located in a place with high traffic, i.e., where there are a large number of people. But, naturally, not side by side with an establishment of this type. The second requirement is area. It should be (provided that you sell products locally, and this is most desirable) at least 150 “squares”. And since you are going to produce food, it is necessary to have sewerage, water supply, utility rooms and a bathroom in the premises. In addition, when drawing up a business plan for a bakery, do not forget to include in it the costs of repairs, which, even if only cosmetic, will most likely have to be done.

Bakery equipment

Since you are starting your own and even plan to sell products yourself, you will need to purchase literally everything - from production and commercial equipment to household equipment and uniforms for staff. First of all, you will need an oven, a dough machine, and a proofing cabinet. A freezer wouldn't hurt either. This is the minimum that you need to purchase at first. Further, as you strengthen your position in the market, you can slowly expand your business and purchase the necessary units. In addition, you will need to purchase sales counters, a special display case for baked goods, as well as cabinets for storing them. Since this is the largest expense item, you may want to consider purchasing used units. Sometimes, by the way, you can buy very high-quality bakery equipment for half the price.

Staff

If you yourself are not a professional in the matter of creating bakery products, you should be puzzled by finding an intelligent technologist. You will also need bakers and pastry chefs (two people per shift) and two sellers. As for the cleaner, at first you can distribute her duties among the main staff, for an additional fee, of course. You also don’t have to hire an accountant at first. If you have some knowledge, you can carry out all the calculations yourself or use the services of a so-called third-party specialist.

Permit papers

After all the previous points have been completed, you will need to obtain permission to operate from Rospotrebnadzor in the form of an appropriate conclusion. In addition, representatives of the fire inspection service must give the go-ahead for work. You should also go through the conformity certification procedure with the Federal Agency for Metrology and Technical Regulation. It is also necessary to remember that bakers, confectioners, salespeople, and technologists must have a valid medical certificate.

Selection of raw material suppliers

Even an amateur does not need to explain that both quality and external quality depend on the raw materials. In addition, the financial side of the issue is also important - it is advisable to make purchases at the lowest possible prices. Therefore, the issue of choosing serious, trustworthy suppliers should definitely be seriously considered when drawing up a business plan. At the same time, you need to understand that if the same flour can be purchased in large quantities, then perishable products like butter, cream, etc., taking into account the specifics of the production underway, must be purchased in small quantities. Therefore, it would be worth finding a good intermediary, preferably a private owner, who will always be ready to treat your problems with understanding. By the way, in this regard, it is very profitable to cooperate with farms. It is recommended to search for suppliers during the production process, concluding verbal agreements with them, but purchases should be made immediately before the launch of the bakery.

Advertising

When drawing up a bakery business plan, this issue also needs to be given attention. There is no particular need to launch a large-scale advertising campaign, however, it is still worth taking some steps. Pay attention first to the sign and name. The first should be bright and attract attention, while the second should be made euphonious and so that it is both associated with the type of product being manufactured and is not hackneyed. Agree, a bakery store called “Pyshka” can be found in literally every city. Therefore, when creating a name, you need to work hard and try to come up with something of your own, original. Besides, who knows, perhaps at this very moment you are creating a true brand that, after many years, will be recognized throughout the country.

Methods such as distributing leaflets and posting advertisements on advertising stands are justified and bring results. Carrying out numerous promotions in the form of morning or evening discounts and similar events will contribute to the work of word of mouth - that is, satisfied customers will tell their friends about you and thus provide new customers.

Financial component

When drawing up a business plan, this component should be worked out with special care.

You have started a rather expensive enterprise - you are opening a bakery from scratch, so, most likely, to implement your plan you will have to take out a loan, and therefore all calculations need to be checked and double-checked. In addition, when calculating how much money will be spent on purchasing the same equipment, you should understand that there is no need to purchase, say, a counter made of natural wood; you can easily get by with its plastic counterpart at first. The same applies to the same, for example, oven. Why should you buy expensive products from a famous brand? Today you can buy quite decent equipment from a Russian or even Chinese manufacturer at a reasonable price. So, let's calculate the costs:

• It will cost approximately $50,000 to purchase the equipment.
• For all kinds of equipment and furniture - about two.
• Rent (for a month) will cost approximately 2-2.5 thousand dollars.
• Renovation of the premises - another 5 thousand dollars.
• Documentation - $500.

Let's count. You will have to pay about 60 thousand dollars one-time.

Monthly costs:

• Rent is the same 2-2.5 thousand dollars.
• The salary (of a baker, a technologist, a salesperson - in general, of all service personnel) will require about $5,000 monthly.
• Utilities - $500.
• Advertising - $300.

That is, you will have to spend about 8-9 thousand per month. Plus the cost of purchasing raw materials. As practice shows, the net income of a bakery, after paying taxes, is about 3-4 thousand dollars. According to experts, this type of business can pay for itself within a year and a half.

It is clear that the given figures can be called fairly average and can vary depending on the area in which it is planned to open the bakery. After all, let’s say, rent in Moscow and the provinces are different concepts. The same goes for salaries. Nevertheless, this example of a bakery business plan can be taken as a basis, even if you decide to open a business in a small city. Equipment, as is known, has the same cost both in the capital and in the region. As for some other expenses, they can simply be calculated according to your area.

Conclusion

We tried to tell you in as much detail as possible about how to open a bakery from scratch. And we can conclude that with the right approach to business, this type of business is quite profitable and is capable of generating normal income for the owner. However, if you decide to open such an enterprise, you must have a carefully developed business plan in hand, which will be the key to success.

Business plan for a mini bakery: description of equipment and production technology + list of GOSTs + detailed project estimate + marketing tricks for promoting business in Russia.

“We went to work - we wanted to eat” - to paraphrase a well-known aphorism, it can be argued that people periodically want to eat. And the food is delicious.

And what could be tastier than a crispy sweet bun fresh from the oven, in a glaze that emits vanilla and slightly spicy aromas? — The dream of every office employee.

But this is also a business - mini bakery, business plan which we will consider in more detail today.

What is a mini bakery and how do they make money from it?

Before describing the business plan for a mini bakery, you need to figure out what exactly we will bake and sell - all this needs to be analyzed in the marketing research section.

And here it should be noted that the Russian bakery market is undergoing fundamental changes, demonstrating opposite trends.

On the one hand, the balance of supply and demand is changing: starting from 2014 - not for the better (the solvency of the population is falling, this must be taken into account in the business plan).

On the other hand, Western recipes (baguettes, croissants, cheesecakes, ciabattas, etc.) are becoming more and more popular, and domestic pies and gingerbreads are becoming less and less popular.

All this makes the market somewhat unstable and difficult to predict, although it adds more opportunities for those who are ready to experiment with their business.

*Dynamics of the popularity of traditional and borrowed varieties of bakery products in Russia.

The fact is that a changing market not only increases risks, but also allows you to create new business niches literally from scratch.

For example, the trend of recent years is baked goods with three-dimensional designs made on a confectionery 3D printer. Now this is the latest fashion all over the world, and all you need to do is buy that same printer.

By opening such a fashionable outlet in a large office center, you can safely expect good profits for your business.

No less popular are classic mini-bakeries that operate in Western (most often French) style. Similar establishments with adjacent cafes can be found in an assortment in Moscow and St. Petersburg, especially in places where tourists and office workers gather.

True, this “mini bakery + cafe” business format requires additional costs for the cafe itself.

All this is superimposed on the fashionable trend of a healthy lifestyle (HLS), which involves a variety of diets with minimal consumption of baked goods or without them at all.

As you can see, something increases and something reduces the overall demand for buns, which means the markup on each product will have to be changed - this leads to business losses.

Therefore, traditional baking of mass-produced bread justifies itself only on a huge scale, which means it cannot be the object of our business plan.

In addition, Russians tend to buy bread in supermarkets or specialized retail outlets of large chains, rather than in mini-bakeries.

The exception is our buns, where the target audience comes and is ready to pay extra for a high-quality original product. Here, for the mini-bakery business, the service and quality of the goods that you will bake are important.

Structure of production of bakery products in Russia

As we have already said, in addition to importers, large bakeries produce the most bakery products, but their segment is the mass market.

Medium and small businesses generate approximately three times less output, but in a more expensive segment, which makes the total income of the industries almost equal.

Mini-bakeries at supermarkets, which are not an independent business, stand out:

Bakeries occupy 61% of the market and produce 75% of social bread in the cheapest segment.

80% of all products are the bread itself, followed by the loaf and its analogues (baguettes, etc.), and then comes the baking of rolls, muffins and - our business niche.

As you can see, the share of bakery products is not very large in comparison with bread, since they are not an essential product.

However, this indicator just tells us about the weak development of the culture of consumption of buns. In other words, this niche is monotonous and free for experimentation, which can be reflected in a mini-bakery business plan.

How to find your niche for a mini bakery and what does the buyer pay attention to?

For a mini bakery to be successful in such conditions, it must follow six basic values:

1. Quality – if your business is not in the social segment, the price parameter drops lower, and the buyer pays special attention to the quality of baked goods and taste;
2. Freshness – stale baked goods are considered to be of poor quality, which means they will not be in demand, and your business will fail;
3. Appearance - it also speaks of quality, but at the same time allows you to show your creative skills, which are so valued in the premium segment of your business;
4. Price - the cost must correspond to the quality, but at the same time be affordable to the target audience, otherwise no one will buy the baked goods on time, and they will lose freshness, and therefore quality - see above how this affects the business;
5. Packaging – good packaging can not only beautifully present your product to the consumer, thanks to its original design, but also preserve its taste and freshness for as long as possible;
6. Brand - combines all the points listed above: quality, design and price, all this characterizes the manufacturer and forms buyers’ attitude towards the brand - this is the “face” of your business, therefore it is worth taking care of it.

Competition in the business segment is based on all these parameters: if you advertise your brand well, but cannot deliver the goods fresh, then your sales will fall.

If you have the freshest and highest quality product, but the brand is little-known and uninteresting (loses in design and “philosophy”), then sales will also not be the highest.

There are no details in business, so your business plan should be as detailed as possible.

When assessing competitive prospects, you need to understand that a mini-bakery as a business will not be able to compete with powerful bakeries, because it will not be able to flexibly reduce prices while staying afloat. This is where economies of scale come into play.

However, it is quite possible to compete with medium-sized enterprises and other mini-bakeries that operate in the “economy+” segment, no matter how small your business is.

You can focus your mini-bakery business plan on competition by price, by segment (products for sweet tooths, fans of a healthy lifestyle, organic products, etc.), by geography (if there are no competitors in a certain area, then you can “collect” all audience) or all at once.

But the last option involves the most detailed study of the “Marketing Market Research” section of your business plan. This section, with the right approach, will dramatically increase the chances of success of the enterprise.

Business plan for a mini bakery: investment and starting a business

If you have already decided on the location and segment, then it’s time to calculate the approximate amount of capital investment.

We will consider a business plan for a mini-bakery that produces a traditional range of bakery products for the Russian Federation (buns, bagels, bagels, gingerbread, etc.).

Geography– with a population of 250-300,000 people or a separate district of a large city, a satellite city (a suburb of Moscow or St. Petersburg, for example).

Let's assume that in this locality there are already 2-3 other mini-bakeries and large bakeries that have been operating since Soviet times.

According to our business plan, our direct competitors are mini-bakeries, and bakeries only in certain segments: the price of their buns will definitely be lower, but the quality, freshness and design will be worse.

If you decide to work as an individual entrepreneur (IP), and not as an LLC, and not only bake, but also sell the freshest goods, then such a mini-bakery will be considered a “convenience store” format.

Organizing an individual entrepreneur on a simplified basis (USN) with outsourced accounting and the purchase of used equipment will cost approximately 1,200,000 rubles.

That is, when drawing up a business plan for a mini bakery, it is highly advisable to take care not only of baking products, but also of selling them, which will be a definite advantage. In the same vein, we need to explore the possibility of delivery throughout the city not only to wholesale customers, but also to retail customers.

Equipment for a mini-bakery with a minimum business plan

The most noticeable share of the initial investment will be consumed by equipment.
Despite the fact that this is a mini-bakery, it must have the necessary units to produce products in accordance with all standards.

In our draft business plan for a mini bakery, we provide an approximate list of equipment without taking into account inflation (that is, the real prices for new equipment may be even higher, so to begin with, you can get by with used equipment):

Personnel and other expenses of a mini bakery according to an average business plan

As we can see from the previous section, you need quite a lot of equipment for a real, albeit small, bakery. And someone needs to work with all this, which means that the personnel also need to be reflected in the business plan.

However, before doing this, you need to decide on the format of the mini-bakery.

The fact is that traditional bakeries, which sell through a network of third-party retailers, work in two shifts: bakers make products at night so that baked goods are fresh by the beginning of the working day in retail outlets, and during the day the management team and logistics work.

If you build a business in the “convenience store” format, you immediately bake and sell the goods. That is, everything works according to the principle of a small cafe: when you order, there are baked goods.

The only difference is that you don’t have tables or seating - you sell it in packages, and customers eat on the street or in the office.

Nowadays, a combined business format is popular, when a night shift works for wholesale buyers, and during the day there is an “on duty” baker who not only bakes new products, but also heats up the buns prepared at night in order to sell the freshest bread.

Many deliberately view this as a competitive advantage.

So, for a traditional mini-bakery with baked goods on the night shift, you need approximately the following number of employees:

1. Senior manager(director, business owner) – salary from 30,000 rubles per month.
2. Bakers (two) – from 22,000 rubles * 2 = 44,000 rubles per month.
3. Baker's assistants– from 14,000 rubles * 4 assistants = 56,000 rubles per month.
4. Sales Manager– from 22,000 rubles per month (or minimum salary plus a percentage of sales).

With such a staff as in our mini-bakery business plan, you will have to spend 150,000 rubles monthly on staff alone.

But there are other expenses, such as business registration(15,000 rubles), renovation of rented premises(100,000 rubles), purchase of equipment(from 200,000 rubles) and hand tools for bakers (from 30,000 rubles).

Don’t forget about logistics - the buns themselves won’t deliver, so for a full-fledged business you need an adapted car. Most often they buy a used GAZ-3302 with a cargo compartment, where grooves are installed for 128 bread trays.

Such a miracle of technology will cost from 450,000 rubles.

According to the mini-bakery business plan, about 1,150,000 rubles will have to be allocated for equipment and personnel.

Where to start implementing a mini-bakery business plan in practice?

Working through other people's small retail outlets, you can adopt the following schedule for implementing a mini-bakery business plan in practice, which involves several stages:

We also remind you that each bun and pie has its own GOST standards, without which there is a risk of falling under sanctions from regulatory authorities.

Here is a list of those standards that are associated with our target group of goods (without social bread):

These are not all GOSTs (there are dozens of them), but the most important ones from the point of view of launching a mini bakery.

Summing up the business plan for a mini bakery

Well, we’ve roughly figured out the start of the business and an overview of the market. What have we come to?

Based on all the above figures, the business plan for a mini bakery will have approximately the following indicators:

But we must understand that these indicators are very conditional.

If you launch a mini-bakery with halved staff and assortment, with relatively low prices, but geographically close to a large university, then it can pay for itself in a couple of months.

But if you decide to work in a residential area where predominantly poor people live, then it will be difficult for you to compete with bakeries.

Do you dream of opening your own mini bakery?

The example of the Kreiser brothers will inspire you and help you decide to realize your idea:

Aroma marketing and creativity in promoting a mini bakery

In order to attract the target audience, branded mini bakeries have become popular in recent years, which offer a special environment, their own specific style of baking, etc.

At the same time, they are located close to shopping centers or inside them in order to attract those who came to spend money, run around with purchases, and want to quickly snack on something tasty and interesting.

This approach in business is called “aroma marketing”, when the focus when developing a business plan is not so much on traditional advertising, but on the smell of fresh baked goods - a hungry person can smell delicious smells from afar, and in a closed shopping center this will be even more promising.

You can agree on the supply of fresh baked goods directly to company offices, for which you can distribute advertisements throughout the business center. Then it won’t matter so much where you are if you can quickly deliver the goods to the consumer while they are fresh.

For example, small Finnish and Lithuanian companies operate in the Russian baked goods market, which quickly deliver goods to consumers from geographically close regions by land or sea - primarily to St. Petersburg.

And the share of this import is no less than 22% of the entire baked goods market.

You can try to take elements of their promotion strategy into your business plan, since they are so popular in the Russian Federation.

Mini bakery, business plan which we discussed in this article is certainly an interesting and creative matter.

There are important points that you need to pay attention to at the start:

• First, a bakery is also a business, so you need to calculate all the nuances in advance, primarily the marketing part.
• Secondly, unlike bakeries, the emphasis here is on creativity and freshness, so even a micro bakery with a couple of employees with talented branding and original product design can become an extremely profitable business.

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• How much money do you need to open a bakery?
• Step-by-step plan for opening a bakery
• Product Description
• Selecting a room
• What equipment to choose for a bakery
• Recruitment
• Which tax system to choose for a bakery
• Bakery Marketing Plan
• Business risks
• Financial plan
• How much can you earn by opening a bakery?
• Which OKVED code should I indicate when registering a bakery?
• What documents are needed to open a bakery?
• Do you need permits to open a bakery?
• Bakery products production technology

How much money do you need to open a bakery?

According to the preliminary plan, opening a bakery in a rented premises will require an investment of about 970,000 rubles:

• Cosmetic renovation of the premises - 150,000 rubles.
• Purchase and delivery of a turnkey bakery – 350,000 rubles.
• Purchase of raw materials and materials – 70,000 rubles.
• Approvals and permits, obtaining declarations of conformity for products – 150,000 rubles.
• Business registration and other organizational expenses – 50,000 rubles.
• Reserve fund – 200,000 rubles.

Step-by-step plan for opening a bakery

At the start of a baking business, the plan provides for the following actions:

1. Conduct marketing research on the intracity market for bread and bakery products;
2. Find sources of project financing;
3. Search for suitable premises for a bakery;
4. Work out preliminary product sales channels;
5. Register business activity;
6. Conclude a rental agreement for the premises;
7. Make appropriate repairs;
8. Purchase main and auxiliary equipment;
9. Hire staff;
10. Work out the recipe for bread and bakery products;
11. Start a business.

Product Description

Our bakery plans to produce the following types of products:

• Pan bread (0.5 kg) – 150 pcs.
• Sliced ​​loaf (0.3 kg) – 180 pcs.
• Bagels (0.3 kg) – 100 pcs.
• Pies with filling (0.2 kg) – 1200 pcs.

The production volume will be 400 kg per shift (8 hours). The bulk of the products will be baked during the night shift in order to ship hot bread to retail outlets by the morning. The bakery will operate seven days a week on a shift schedule (2/2).

The average selling price for bread and bakery products will be 44 rubles per kilogram. Thus, the daily turnover will be 17,600 rubles, and the monthly turnover will be 528,000 rubles.

For all types of manufactured products, a declaration of conformity will be received, indicating that the product is prepared in accordance with all norms and rules and does not contain GMOs or other prohibited additives. Without this document, stores will not be able to sell products.

Download the bakery business plan for just (banner_bi-plan), from our partners, with a quality guarantee.

Selecting a room

To organize a business, it is planned to rent a premises with an area of ​​115 square meters. Rental payments will amount to 60 thousand rubles per month. The high rental price is due to the good condition of the premises.

All conditions for the production of food products have been created here, and the layout and composition of the equipment meet the requirements of SES and fire safety.

There is hot and cold water supply, a ventilation and sewage system, the walls and ceiling are painted with non-toxic paint and partially tiled.

The dimensions of the room allow it to be divided into a production workshop, a warehouse for finished products and a warehouse for raw materials (flour), a staff room, a toilet with a bath and a utility room.

What equipment to choose for a bakery

For baking bread and bakery products, the business plan provides for the purchase of a set of equipment with a capacity of 50 kg of finished products per hour. It is planned to spend about 350 thousand rubles for these purposes. The kit will include:

• Bakery oven KhPE-500 (40 thousand rubles)
• Proofing cabinet ShRE 2.1 (22 thousand rubles)
• Flour sifter PVG-600M (24 thousand rubles)
• Dough mixer MTM-65MNA 1.5 (63 thousand rubles)
• Ventilation umbrella ZVP 10*8 (9 thousand rubles)
• Single-section washing bathtub (3.5 thousand rubles)
• Pastry table SP-311/2008 (17 thousand rubles)
• Wall table SPP 15/6 ots – 2 pcs. (9 thousand rubles)
• Scales CAS SW-1-20 (4 thousand rubles)
• Rack SK 1200/400 – 2 pcs. (17 thousand rubles)
• Trolley for HPE TS-R-16 – 2 pcs. (45 thousand rub.)
• Hearth sheet for CPE – 12 pcs. (7 thousand rubles)
• Bread form 3L10 – 72 pcs. (41 thousand rubles)

This equipment fits in an area of ​​30 square meters. m.

and is intended for baking wheat bread, rye-wheat hearth and pan bread, bakery products from yeast dough.

This equipment will allow you to perform all the necessary operations for preparing raw materials and directly baking products:

• Sifting and loosening flour;
• Kneading dough;
• Cutting and shaping dough pieces;
• Proofing the workpieces in a proofing cabinet;
• Baking bread and bakery products in the oven.

Recruitment

It is planned to employ an experienced technologist, bakers (5 people), drivers (2 people), a general worker (1 person) as bakery personnel.

), a sales representative (2 people) and a cleaning lady. The accountant will be employed part-time (under an outsourcing agreement). The wage fund will be 135 thousand.

rubles per month.

Which tax system to choose for a bakery

The organizational form of the enterprise will be an ordinary individual entrepreneurship registered with the local tax service.

It is planned to use the simplified taxation system (“simplified tax system”) as a taxation system. This is one of the most favorable taxation systems for a bakery.

The tax amount will be 15% of the organization’s profit.

Bakery Marketing Plan

The products are planned to be sold to retail outlets and public catering outlets in our city. There are about 300 such organizations in the city. To be more precise, wholesale buyers will be:

• Specialized trade kiosks and pavilions selling bread, baked goods and confectionery products;
• Intracity retail chains (grocery stores);
• Cafes and restaurants;
• Municipal institutions (hospitals, schools, kindergartens).

A sales representative will be hired to conclude contracts with potential buyers.
In the future, with the development of production, it is planned to open our own retail outlets selling freshly baked bread and bakery products.

Business risks

The risks of running such a business are as follows:

• Increased competition in the market
• Lack of government support for the industry
• Increasing requirements for production, complication of state price regulation (maximum trade margin)

Financial plan

Let's move on to calculating the main business performance indicators.
Monthly expenses of the company

• Rent – ​​60,000 rub.
• Salary – 135,000 rubles.
• Insurance contributions to the Pension Fund and Social Insurance Fund – 40,000 rubles.
• Raw materials and ingredients (20% of revenue) – RUB 105,000.
• Utility bills – 20,000 rubles.
• Accounting (outsourcing) – 8,000 rubles.
• Advertising – 15,000 rub.
• Fuel and lubricants – 25,000 rubles.

Total – 408,000 rubles.

The calculation of gross and net profit is presented in the table, forecast of income and expenses of the bakery:

How much can you earn by opening a bakery?

According to the business plan, net profit per month will be 102,000 rubles. The profitability of the bakery is 25%. Such indicators can be achieved only if 100% of all products are sold.

In practice, the situation may be different (returns, deferred payments, etc. are possible), so the final profit can be safely reduced by 25 - 30%.

But even with this calculation, you can count on a return on investment within 13–15 months of the enterprise’s operation.

We recommend download a bakery business plan for just (banner_bi-plan), from our partners, with a quality guarantee.
This is a full-fledged, ready-made project that you will not find in the public domain.
business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification for investments

10. Conclusions

When registering a business for the production and sale of bread and bakery products, the All-Russian Classifier of Economic Activities provides codes 15.81, 15.82, 52.24, 55.30 - depending on the expected range of products and methods of sale.

In addition, you should select codes such as 52.24 – Retail sale of bakery products; 51.36.3 – Wholesale trade in bread and bakery products.

What documents are needed to open a bakery?

First, you need to register as an individual entrepreneur, select a form of taxation and provide Rospotrebnadzor with a certificate of commencement of activity with a certificate of registration. You can use an LLC as a legal form, but an individual entrepreneur will be cheaper and easier to register and list the necessary documents. In addition, it is necessary to conclude agreements on disinfection, disposal of industrial waste, develop a production control program, documents confirming the maintenance of ventilation systems, medical examination of personnel with the issuance of sanitary certificates.

Do you need permits to open a bakery?

The following permits are required for the production and sale of bakery products:

1. Permission from Rospotrebnadzor.
2. Sanitary and epidemiological certificate for all products.
3. Approval of the declaration of product compliance with the requirements of TR CU 021/2011.
4. Development of specifications or acquisition of rights to technical specifications of other manufacturers.
5. Production control program.
6. Permission from the State Fire Inspectorate.

Bakery products production technology

The process of making bread and bakery products primarily depends on the choice of recipe. Depending on this, the necessary equipment is selected - an oven and a dough mixing machine.

The production stage can be divided into three steps:

1. Kneading the dough.
2. Molding of products.
3. Baking process.

Depending on the capacity of your production, mixing can be either manual or automatic. After kneading, the dough must “ripen”; special containers are used for this.

After the dough has matured, it is sent to the molding workshop, where dough is selected from the entire mass by weight for each product and placed in baking molds.

The last stage involves baking itself in ovens at a temperature of 240-280 degrees for 25 minutes, depending on the product.

(1 5,00

Source: http://abcbiznes.ru/sample-business-plans/562-biznes-plan-hlebopekarni.html

Business plan for a mini-bakery with calculations 2018

29.07.2017 3360 1

Justify the feasibility and efficiency of the business of baking various bakery products.

Range

The range of manufactured products includes:

• eight types of buns;
• cupcakes;
• lamb products;
• cottage cheese;
• bagels.

Competition

Today in the city of “X” there are two bakeries and three mini-bakeries that specialize in the production of bread and similar products.

Based on this, the opened mini-bakery will produce bakery products, which will make up 100% of its assortment.

The main competitive advantage here is the sale of exclusively fresh baked goods.

Work format and taxation system

The “individual entrepreneur” option will be chosen here as the organizational and legal basis for the business. A simplified taxation system will be used to pay taxes.

A specialized outsourcing company will maintain the company's accounting records. After all production processes are organized, the owner will keep records independently.

Operating mode

The mini-bakery will be open every day. The company's employees, in turn, will work in shifts, from 00.00 to 10.00 and on a two-by-two schedule. This applies to the baker and his assistant.

As for the manager and sales representative, they will work from 7.30 to 16.30 on a five-day work week. In this case, they will have alternate days off.

Payroll fund

There will be one manager and his salary will be 30 thousand rubles per month. There will be two bakers working and each of them will receive 22 thousand rubles per month (44 thousand rubles monthly).

Also, the company will employ four baker assistants and each of them will receive 14 thousand rubles per month (56 thousand rubles, respectively). The sales representative's salary will be 22 thousand rubles per month.

In total, 156 thousand rubles will be spent on employee salaries per month.

Equipment

To organize a mini-bakery, the following set of equipment is required:

1. Bakery oven – 34,794 rubles.
2. Proofing cabinet model ShRE 2.1 – 19,760 rubles.
3. Flour sifter model PVG-600M – 21,780 rubles.
4. Dough mixer model MTM-65MNA – 51,110 rubles.
5. Hearth sheets for HPE 700x460 (20 pcs.) – 584 rubles.
6. Exhaust hood 10x8 – 7,695 rubles.
7. Washing tub – 2,836 rubles.
8. Refrigerator cabinet model R700M – 24,420 rubles.
9. Pastry table model SP-311/2008 – 13,790 rubles.
10. Wall-mounted food table model SPP 15/6 – 3,905 rubles.
11. Portion scales model CAS SW-1-5 – 2,466 rubles.
12. Portion scales model CAS SW-1-20 – 2,474 rubles.
13. Shelving model SK - 6,706 rubles.
14. Trolley-stud model TS-R-16 for HPE hearth sheets – 17,195 rubles.

In total, the purchase of equipment will cost 226 thousand 283 rubles.

Product sales channels

The distribution channels here are small grocery stores located in the city “X” and nearby settlements. Sales of products through regional and federal retail chains are not expected.

Project development schedule

The time frame for launching a company in this case is two months. All stages associated with starting a business imply the personal responsibility of the business owner.

In the first month, the business is registered with the Federal Tax Service and stamps are ordered. Next, a current account is opened and a lease agreement for the production workshop is concluded. All necessary equipment for running a business is purchased, the premises are renovated in accordance with the requirements of the SES.

Over the next month, the entrepreneur receives approval from the SES to conduct business.

The line is installed, commissioning is carried out and test baking is done. The formulation and technical specifications are being coordinated with Rospotrebnadzor.

Recruitment of employees is underway. Agreements are concluded with suppliers and buyers.

Starting from the third month, the bakery is fully operational.

Registration of activities with the Federal Tax Service will cost 15,000 rubles.

The cost of redecorating the premises and bringing it into compliance with SES requirements: 100,000 rubles.

The purchase of equipment will cost 226,283 rubles.

Purchase of vehicles (bread van with 128 trays, GAZ-3302 car): 450,000 rubles.

The purchase of table equipment will require 30,000 rubles.

To create an inventory you will need 50,000 rubles.

You will need 150,000 rubles as working capital.

100,000 rubles are needed to connect to electrical networks, as well as to approve the technical specifications and technical specifications for the products.

The total amount of funds required to open a mini-bakery will ultimately be about 1,100,000 rubles.

Estimated financial performance of the business

Planned revenue for 2018

In accordance with the organizational plan, the start of the company’s activities is scheduled for March 2018. Self-sufficiency should occur around May of this year.

Planned economic indicators in 2019

The company's activities can be called seasonal, since the peak of sales will most likely be in September - November and from the beginning of March to the end of April. In other months, revenue may decrease.

Estimated payback period for the project: 2 years.

Expense part of the business

The costly part of the business includes the following expenses:

1.Production cost.

This includes the costs required to produce the product. These are, in particular, funds for purchasing flour, margarine, sugar, yeast and other ingredients.

2. Variable expenses.

This means employee wages, which directly depend on output and amount to twelve percent of revenue.

3. General expenses.

This expense item refers to expenses required by wages, social contributions, rent, expenses for fuel and lubricants, equipment repairs, utility bills and other expenses.

Project Risk Analysis

The implementation and further operation of the bakery is complicated by a number of negative aspects and risks.

To determine the degree of influence of these factors, a detailed analysis of them is required. This is determined through an expert threat assessment.

Also, a detailed study of the problem allows you to see the degree of influence of risks.

Possible risks when doing business

1.Increasing the cost of raw materials

This problem will undoubtedly lead to an increase in product costs and a decrease in profit margins.

This risk can be compensated by increasing the selling price or by revising weight requirements.

To prevent this problem, it is important to constantly study the supplier market and look for the most advantageous offers.

2.Emergence of new competitors

If new competitors appear, sales volume may decrease significantly. In order to protect the enterprise from this risk, it is recommended to maintain customer loyalty and try in every possible way to differentiate itself from competitors.

3.Decreased sales during a certain season

The problem can lead to decreased sales and increased employee costs. This risk can be overcome through competent marketing policies.

Conclusion

It is obvious that all external and internal risks in business negatively affect profits. These difficulties are significantly mitigated through the development of a crisis management strategy.

It is also important to maintain the company's positioning in the market. Constant contact with the consumer and studying his preferences for the offered assortment are also of great importance.

Relevance of a mini-bakery business plan

The main message in the bakery market is healthy eating, naturalness and freshness.

Today, the most in demand are bakeries operating in supermarkets, where sales are quite high due to good traffic.

According to information from the Information and Analytical Center "Informconfectioner", since 2010, the popularity of private mini-bakeries has been growing due to a wide range and exclusive products.

Even if we take into account the intense competition in the industry as a whole, the niche of bakery and butter products is still poorly filled.

This is due to the fact that large enterprises are focused more on the production of bread rather than bakery products.

At the same time, they cannot cope with competition in supermarkets where their own baked goods are sold.

Along with this, the latter cannot present a wide range of products, since this is of secondary interest to buyers. At the same time, the products of large factories are not sold in full in supermarkets.

As a result, private mini-bakeries benefit significantly, since they sell a sufficient amount of bakery products and are able to satisfy the needs of even the most sophisticated customers. Having understood the value of the consumer and established a sales system, an entrepreneur with the help of a private mini-bakery can receive consistently high profits with minimal risks.

Conclusion

Using non-traditional (even borrowed) recipes for baked goods, you can successfully conquer a certain market segment. The niche for such products is now quite free, so any mini-bakery has all the prerequisites for development.

Source: https://franshiza-top.ru/blog/biznes-idei/minipekarniya

Business plan for a mini bakery with calculations - profitability

An analysis of a commercial project for the production and sale of baked goods can only be carried out if you have a ready-made business plan for a mini-bakery with calculations of gross profit and all costs associated with this activity.

Ready-made business plan for a mini bakery with calculations

These economic indicators make it possible to calculate the profitability of a business, as well as find out over what period of time an investor will be able to return the money invested in the development of the enterprise. Based on the obtained values, we can draw a conclusion about how promising this activity is in our country and what place it occupies among other areas of small business.

In addition, in the presented article, the reader will find advice on registering a company, get acquainted with the main advantages and disadvantages of this activity, and also study the main stages of organizing the work of a mini-bakery, starting with an analysis of the market situation and ending with the distribution of profits.

Studying competitors and target audience

One of the axioms of the foundations of entrepreneurial activity states that any new business aimed at making a profit should begin with a careful study of possible competitors and a search for a free niche in the market for products that interest you.

The main suppliers of bread and bakery products in almost any city in Russia have always been large combines and bakeries, focused on meeting the demand of more than tens of thousands of people.

Naturally, it is almost impossible to compete with such giants in this industry.

But this is if you focus only on the traditional range of products produced by large factories.

What will the business plan for a mini-bakery that will produce non-standard bread products made according to original recipes show? This is precisely the point, one might say, the main “highlight” of this commercial project.

For example, in order to launch mass production of baked goods made according to a national recipe at a large factory, you need to do a lot of work and invest serious money, but a mini bakery is much more mobile in this regard.

That is, if you work hard on the assortment of your future enterprise and do not spare money on advertising, the products of large bakeries will not compete with the products of mini bakeries.

So, the first potential competitor no longer poses any threat to your future business, but there are other mini bakeries.

You need to study what products they produce, where and how they sell them, what target audience they are targeting, and also find out the monthly sales volumes of bakery products.

Having received as much information as possible about competing companies, you can begin to draw up your business plan. First of all, you need to study your potential buyers.

Knowing how they live, what they love, what income the target audience receives, you can make products that will be in 100% demand.

For example, you will work in an area where the majority of the population are retirees and representatives of blue-collar professions. Their income is not large, which means they will buy inexpensive but high-calorie bakery products.

In addition, during the holidays you can organize the production of cakes and other confectionery products on a small scale and for individual orders.

Knowing the approximate range, you can choose the most suitable equipment for your enterprise, that is, proceed to the next stage of organizing your business.

It should be noted that regardless of the economic situation in the country, political upheavals and other objective circumstances, bread will always be in demand, and this is an additional argument in favor of organizing the work of a mini bakery in your city.

Registration and registration of permits

If the study of competitors and the target audience, as well as preliminary calculations for the business plan, give reason to assert that opening a mini-bakery is a promising business, you can begin to register your company.

If you decide to create a legal entity, it is best to register an LLC (recommendations from experienced lawyers and entrepreneurs). How this can be done, we read in the article - “how to open ooo DIY step-by-step instructions.”

Most often, this organizational and legal form of activity is chosen when the founders of the business are several people who do not want to risk their personal property.

According to the legislation of the Russian Federation, in the event of bankruptcy, the founders of an LLC are liable only to the extent of the company’s property. To register a legal entity.

a person must have a legal address, authorized capital, pay state fees and notary services, open an account in a financial institution, and produce a seal.

Registering as an individual entrepreneur is much easier and cheaper. In this case, there is no need to maintain cash discipline and hire a chief accountant. You do not need a legal address or authorized capital.

During the registration process, you must submit an application stating that you will work under a simplified taxation system, and also select a code for your future activity (according to the existing classification).

In general, the process of registering a legal entity or individual to open a mini-bakery is no different from preparing documentation for any other field of activity.

A very important point that you must take into account when creating a company: the tax regime in each region of the Russian Federation is introduced by the municipality, that is, the level of your mandatory contributions to the state budget largely depends on it.

The entire range of mini-bakeries must comply with sanitary standards, which is confirmed by a sanitary-epidemiological report issued by Rospotrebnadzor after an appropriate examination.

The same conclusion is issued by this state body for the production of products. All mini bakery products must have a certificate of conformity, which guarantees the quality of your baked goods.

In addition, you are required to obtain a conclusion from representatives of the fire inspectorate that your premises comply with fire safety standards and requirements.

To ensure that you do not have problems obtaining permits from the SES, you must comply with the following conditions:

It is not allowed to place a mini bakery in the basement;

it is necessary to have sewerage, ventilation, as well as cold and hot water;

the enterprise must be equipped with storage and utility rooms, including showers and toilets;

The walls must be tiled and the ceilings whitewashed.

Compliance with the above conditions will make it possible to avoid fines and frequent inspections by SES representatives.

Equipment, hired personnel and other production issues

Before you start purchasing all the necessary equipment, you must decide exactly how you will work: produce bakery and confectionery products exclusively for sale in wholesale quantities or simultaneously organize the work of a retail outlet.

In the first case, you need to purchase:

flour sifting unit;

dough mixing machine and sheeter;

a special table on which the dough is cut;

proofing cabinet;

oven and baking cart;

other tools.

On average, the production capacity of the above equipment with a full furnace load is about 1.5 tons of finished products per day. Sometimes entrepreneurs buy ready-made dough from which they make baked goods according to their own recipes.

This significantly shortens the production cycle and also allows you to save money on the purchase of fixed assets. The only expensive equipment left is an oven, a trolley and a table for cutting dough. But, as always happens, this method has its drawbacks.

First of all, this concerns the quality of the test, which affects the final result. The buyer can forgive and close his eyes to mediocre products once, but if this is repeated systematically, he will go to your competitors.

Remember: it’s very easy to lose a customer, but to win their attention you need to work hard and persistently, and without any guarantees of success.

We have looked at everything you need to open a mini bakery if you are engaged exclusively in the production of baked goods. To organize the work of a retail outlet, and in the future, perhaps an entire network of specialized stores, you need to buy:

display case and boxes for storing money;

special cabinets in which finished baked goods will be stored;

refrigerators for confectionery and perishable ingredients;

safe for securities and money;

cash register (the issue of its acquisition and registration is agreed upon with the tax inspector);

furniture and other equipment.

If you yourself deal with personnel selection issues and carry out general management of the enterprise, you will not have to hire a manager, and this, in our time, will allow you to save a decent amount of money every month, the amount of which depends on the region of residence. Among the employees who play an important role in the operation of a mini bakery, a technologist occupies a special place. The most important thing – the taste qualities of your products – depends on it.

Do not spare money to pay the labor of a person who will make quality products.

In this business, there is very effective and truthful advertising - “word of mouth”, especially if there is a retail outlet selling baked goods.

Then information about delicious buns instantly spreads among buyers and you are guaranteed high sales volumes.

The “word of mouth” marketing scheme works similarly when a manufacturer produces low-quality products; in this case, no advertising tricks will help you; your target audience, after 2-3 batches of tasteless baked goods, will go to competitors.

In addition to the technologist, bakers are needed to work at your enterprise; their number depends on the operating mode: for each shift - 1-2 people. To ensure that the premises always meet sanitary standards, two cleaners are needed. If, in addition to the bakery, there will be a retail outlet, salespeople are needed.

To keep records, perform all cash transactions, prepare and submit reports to government regulatory authorities, as well as pass inspections, you will have to hire an accountant (and pay him a good salary). Well, to carry out small tasks, unloading/loading work, it is better to use the services of a handyman. This personnel is designed to work in one mini-bakery with a retail outlet. In case of expansion of production, it is possible to make the enterprise more efficient and productive, but for this it is necessary to use equipment that is much more expensive.

Economic indicators of a mini bakery

Let's move on to the main economic indicators that will allow us to determine how profitable it is to engage in this business in our country. To do this, you need to calculate the profitability of a mini bakery, and then find out the return on investment in this business.

To organize a business you need:

complete all documents and purchase equipment – ​​$50 thousand;

buy furniture – 1-2 thousand dollars;

make minimal repairs - $5 thousand.

All one-time costs amount to 57 thousand dollars.

Fixed monthly costs include:

rent – ​​$2,500;

utilities - $600;

staff salary – $4,500;

unforeseen expenses - $400.

As a result, all monthly expenses amount to 10 thousand dollars. Experienced entrepreneurs claim that the invested money is returned in a year and a half, and the profitability of this business is in the range of 30-50%.

These indicators are very high even for a stable economic situation, and at the moment it is difficult to find an industry that demonstrates similar profitability values.

Analyzing the parameters of the business plan of a real mini-bakery with detailed calculations, we can conclude that one small enterprise will return all the money invested in a year and a half, and in the future its minimum stable profit will be 3-4 thousand dollars per month, excluding salaries company manager.

No matter what anyone says, having your own business in the catering industry is very profitable.

Think for yourself, the human body is designed in such a way that it needs to eat to live, and people spend most of their financial resources on food.

Therefore, with the right business strategy and high-quality provision of services, the first significant profit will not be long in coming.

In addition, the government strongly supports small businesses. Taking these factors into account, a bakery is a good option for starting your own business.

Is there demand?

Private bakeries are in demand, which is gradually growing. Which, by the way, cannot be said about the quality of the products sold. Most entrepreneurs inflate the price of even ordinary bread only because it is sold not in a store, but in a private bakery.

At the same time, the quality of the products often leaves much to be desired. Therefore, before opening your own bakery, think about whether you can ensure the quality and safety of products and an adequate price, and whether you are ready to invest not only physical strength and finances, but also your soul into this business.

The main document of any business

The first project will be a business plan for a bakery. This is a very important document that many novice businessmen ignore, but in vain. With its help, goals, strengths and weaknesses of the future business, financial costs are identified; An analysis of the existing market, competitors, prices for services or products is carried out. At the end, conclusions are usually drawn about the time frame within which the organization should break even.

It would not be amiss to present at the end of the business plan two scenarios for the development of events: positive (when the new organization will occupy its niche and begin to make a profit) and negative (when problems arise with consumers, finances, etc.) and suggest ways out of the latter situation .

Mandatory points of the draft being compiled

Let's take a closer look at the bakery business plan. It should start with identifying the goal, that is, what the enterprise is being opened for. And here you can indicate not only the material component: someone opens their own business because they are tired of dealing with a low-quality product or service, someone does it to help certain segments of the population (for example, pensioners or combatants), someone then tired of depending on another person. That is, here you should think more broadly, not limiting yourself to making a profit.

Try to approach the issue of writing a business plan creatively. We need to think outside the box and not get hung up on material issues. This will make it easier to survive the moment when the profit from sales will be very small, or when all the income will be spent on the development of the organization.

Calculation of the amount

So, the bakery business plan is in progress, the goals have been defined. We need to move on to another point: calculate the amount that will have to be spent on opening an enterprise. At this point, try to calculate everything as accurately as possible so that there are no unpleasant surprises.

To do this, you will need to study the real estate market, the labor market, prices for the necessary equipment and raw materials, and determine the planned production volumes for a specific period of time (day, month, six months, year). It should be noted that the amount of initial capital required to open your own bakery reaches a million rubles.

Suitable premises for a future bakery

It is very important to choose the right room. Remember that it will house several warehouses and a workshop. Don’t forget about a separate office for yourself, an accountant and at least one room for other employees, as well as a separate room where bread will be shipped to suppliers and raw materials to the bakery. The choice also depends on what plans you have for your bakery.

If you only intend to bake bread, then the place should be convenient both for you and for future employees. Agree that it is important for every person how long it takes to get to work and after it to get home. If you also intend to sell products, then there should be no competitors nearby. The point should be placed near a place with a large crowd of people (for example, near a business center). After the end of the working day, it will be convenient for office workers to go to the bakery and buy bread for home.

It is important to study the segment where production will open: what competitors are there, and at what price they offer products to customers, and whether there is any demand for these products at all. That is, you must conduct market research. A little advice: don’t put this on someone else’s, even professional, shoulders. Everything that is done before opening a business is a huge experience that will be useful in the process of work.

You must prepare yourself for the fact that there are many competitors in any industry, and you cannot do without your own zest in this matter. Think about what you can offer consumers that other companies cannot offer them. Arrange training not only for your staff, but also for yourself, participate in exhibitions and competitions. Make yourself known in the market, especially since you can meet the right people at all kinds of events.

Staff

In order for production to begin, it is necessary to select the right personnel. It is better if the specialists have work experience (at least a year), since bread baking is a complex process, and if at some step you add something extra to the raw material or, conversely, add an ingredient in insufficient quantity, the situation will be corrected difficult or even impossible.

The number of people in production depends entirely on volumes. At the initial stage, it is worth hiring an accountant, a cook, several bakers, a technologist, a sales manager, and a cleaner. Do not try to save on specialists by hiring an inexperienced employee. You will lose more than you gain.

INTRODUCTION

In a market economy, a business needs planning to become viable and profitable.

In today's rapidly changing economic situation, it is impossible to achieve positive results without planning your actions and predicting the consequences. Only careful and responsible business planning can significantly help in the survival of enterprises, and ultimately in their achievement of consistently high results. Business planning is most necessary for small and medium-sized enterprises that operate in conditions of high uncertainty and, as a result, have less room for error. Thus, one of the main program documents for an entrepreneur who wants to start or expand his business is a business plan.

A business plan is a document that allows you to evaluate the effectiveness and reliability of investing in the implementation of a commercial project. It is intended for:

— communication about the idea to interested parties;

— raising funds and other funds in the form of investments for the implementation of the project;

— investor assessments of the reliability and attractiveness of their investments;

— effective management of the ongoing project.

There are no strictly regulated forms and structure of a business plan, however, the following sections should be provided:

1) summary – general characteristics of the company, the main idea and goals of the business, the essence of the project, main economic indicators, the need for financial resources, their expected sources;

2) analysis of the market situation - characteristics of goods (services), their advantages, consumer qualities; characteristics of the industry, identification of potential buyers, market capacity; characteristics of competitors, assessment of the competitiveness of the enterprise;

3) marketing plan - marketing goals and strategies, pricing, sales promotion, advertising, sales channels;

4) production plan - description of production technology, necessary equipment, suppliers, calculation of production costs;

5) organizational plan - must contain the features of the organizational and legal form of the enterprise, a diagram of the organizational management structure, the need for personnel, labor incentives, legal support for the economic activities of the enterprise;

6) risks of the company’s activities - a list of possible project risks, their characteristics, methods for minimizing them;

7) financial plan - calculation of production volumes in physical terms, revenue from sales of products, net profit, determination of payback periods, profitability of production.

The object of this test is the mini-bakery “Sdobushka”, which produces bakery products and sells them without intermediaries in Voronezh.

The reasons for choosing this type of enterprise is that even in times of crisis there is a demand for bakery products. In terms of profitability (50-60%), bread production is one of the most attractive business areas. According to experts, no matter the forecast for market development, the profitability of bread production will not fall below 25%. The demand for bread does not depend on the weather, time of year, or government policy.

1. SUMMARY

The essence of the project: opening a mini-bakery.

Type of activity: production and sale of various bakery products of traditional recipes.

Price segment: medium and low.

Product sales: 100% of retail output through our own store at the bakery.

Region: Voronezh city.

Type of property: rent.

Maximum design capacity: 500 kg/day.

The planned sales volume in the first two months of operation of the enterprise will be 40% of maximum capacity.

The volume of the market for bread and bakery products in Voronezh is 350 tons/day.

Short-term project goals:

— effective survival in a competitive environment;

— consolidation in the Voronezh bakery products market.

Long-term goals of the project:

— expansion of production;

— creating a circle of regular customers;

- increasing the value of the company.

Benefits of the project:

— stable income (demand for bakery products does not depend on the season, weather, government policy);

— mobility of production (a mini-bakery can easily change its assortment in accordance with market needs);

— quick payback with proper organization of work.

The required amount of investment is 768,690 rubles.

Sources of financing:

— own – 383,690 rub.

- borrowed - loan "Kommersant" in VTB24 bank branch No. 3652 (Contacts: 394030, Voronezh, Koltsovskaya st. 31, www.vtb24.ru) in the amount of 385,000 rubles. for 12 months at 30% per annum, commission for issuing a loan 2% - 7,700 rubles.

Return on sales will be 49.2%.

The payback period for capital investments is 6 months.

It is proposed to use a simplified taxation system (STS) at a rate of 6% of income.

The activities of mini-bakeries do not require mandatory state licensing.

2. ANALYSIS OF THE MARKET SITUATION

2.1 Product characteristics

Sdobushka LLC will produce and sell bakery products of traditional recipes from rich yeast and puff pastry. No dyes, preservatives or other chemical additives will be used during the production process.

It is planned to produce the following range of products:

1) bread from a mixture of flour types (rye, wheat 1 s.);

2) bread made from wheat flour:

— wheat bread (wheat flour 1 tbsp.);

— loaf for tea (wheat flour 1 s.);

— wicker with poppy seeds (premium wheat flour);

— sliced ​​loaf (premium wheat flour);

3) bakery products (premium wheat flour):

- ordinary baking;

- puff pastry with jam;

- puff pastry with poppy seeds;

— bagel with poppy seeds;

— “Moskovskaya” bun;

- cinnamon bun;

Table 2. Assortment structure

The average price of bakery products is 56,375 rubles. for 1 kg.

The manufactured products have the following properties:

— freshness;

- low price;

- attractive appearance;

- quality;

- natural ingredients.

Table 3. Advantages (disadvantages) of the offered goods (services)

2.2 Sales market

Bread and bakery products are considered essential food products, i.e. are products of everyday demand and are considered socially significant goods. According to historical tradition, bakery products occupy a special place in Russian national cuisine. The main raw materials for the production of bakery products are wheat and rye flour.

According to official data, large bakeries in Voronezh do not fully satisfy the population’s daily need for bakery products. Therefore, the creation of private bakeries is a natural consequence of market relations. The main advantage of a mini-bakery is the mobility of its production: you can easily change the assortment, following demand trends. This means that there is always an opportunity to meet market demands.

Analysis of the bread and bakery products market in recent years has shown that the main criterion in consumer choice of a product is its freshness. This allows us to conclude that mini-bakeries are able to compete with large bakeries.

The main criterion for choosing the location of a mini-bakery with a store located in it is proximity to the areas where the main category of product consumers live and work. It is planned to rent premises at the intersection of Plekhanovskaya and F. Engels streets. The advantages of this place are as follows:

— the bakery will be located at an intersection, so more people, seeing the sign, will know about its existence;

— the bakery will be located in a square of residential buildings, which is formed by Plekhanovskaya, F. Engelsa, Nikitinskaya and Srednemoskovskaya streets, with all other stores no closer than across the road, which creates a clear inconvenience for children buying bread without adult supervision;

— the bakery will be located near several bus stops, which are crowded places;

- on the opposite side of the street. Plekhanovskaya is the Central Clothing Market, its service personnel, as well as customers can easily use the services of the bakery store;

- on the opposite side of the street. F. Engels, there is the Sozvezdie concern, whose employees can purchase bakery products during their lunch break;

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In our country, an increasing number of entrepreneurs and businessmen are gradually transferring their assets into a business that will always be in demand. And that is why today more and more mini bakeries are appearing in cities, which offer competitive quality of seemingly quite familiar bakery products. Bread is a product that will always be bought. We invite you to also join the ranks of those who have already opened their own mini-bakery, but first you need to learn about the business plan for opening a mini-bakery.

Mini bakery as a business

Today we invite you to open your own small bakery, in which you will produce high-quality and very tasty bread and bakery products.

In this case, your organizational and legal form of running your business will be as an individual entrepreneur. This is necessary in order to minimize taxes and simplify your own accounting.

The success of the enterprise, let’s say right away, will be quite high. Bread is constantly in demand. First of all, you will need to find out which niche of this business is most suitable for entry with the lowest initial costs. This can be done very simply. All you have to do is visit famous mini bakeries and try their range. If you understand at least a little in this area, then it will immediately become clear to you what to focus on in your case. Perhaps there are few recipes for healthy bread in your city, but you know that people will buy it.

Description of a mini bakery as a business

In our case, a mini bakery is opening, which will bake bread and bakery products. It is expected that your bakery will operate around the clock in two or three shifts.

Description of mini bakery services

In our case, we assume a standard organization of a mini-bakery, which will produce bread and bakery products and distribute products through various retail stores. The products will be supplied to kiosks, supermarkets, grocery stores, etc.

Mini bakery business plan

It is important to consider that the premises are connected to gas, electrical and water supply networks, or that there is the possibility of making such a connection in the future.

Together with the premises, we begin to look for the necessary equipment. Here's exactly what you'll need:

• flour sifter
• proofing cabinet
• dough mixer
• filling dispensers
• baking oven
• cutting tables.

You will find all this equipment from local suppliers - as a rule, in large cities there are enough companies that supply equipment for bakeries.

Next, we are looking for staff for our mini bakery. On average, for a small bakery that produces from 500 to 1500 kilograms of products per day, you will need 4 employees who will work in two shifts. Additionally, you will need to hire a driver and a manager who will sell your product.

Sales plan for bakery products

This mini-bakery business plan provides for the sale of products directly by the manager himself, who will enter into agreements with retail stores. A hired driver will deliver the products.

Financial plan

Now we will consider the most basic financial aspects that appear when opening your own mini-bakery.

Expenses:

Rent - about 450,000 rubles. in year

Purchase of equipment – ​​600,000-1,300,000 rubles. in year

Salary to employees is about 1,300,000 rubles. in year

Total: 2,350,000-3,050,000 rub. for the first year of work.

Income:

Sales of products are 3 rubles per unit of production, which will approximately be from 6,000 to 15,000 rubles.

Business plan for opening a mini-bakery

per day depending on the capacity of the bakery. It turns out from 120,000 to 450,000 rubles. per month.

How to open a mini-bakery?

A mini-bakery is one of the types of businesses that are not subject to the influence of the economic crisis. Whatever the situation in the country and even in the world, people willingly give money for homemade baked goods.

Opening a mini-bakery is a consistent and multi-stage process. It all starts as usual, with business registration. And it would be a good idea to draw up a mini-bakery business plan in advance with calculations in order to understand what lies ahead for the business.

Design and registration of a mini-bakery

Anyone for whom a mini-bakery as a business will immediately say from personal experience that there are two possible options:

• registration of individual entrepreneurship (IP);
• registration of a limited liability company (LLC).

Other forms of entrepreneurship are not suitable for such a type of business as a mini-bakery due to its small scale. If the founder does not plan to expand to large volumes and is generally opening his own business for the first time, then the option with an individual entrepreneur is much better suited.

When registering a mini-bakery in the form of an individual entrepreneur, the documentation must indicate the type of activity of the enterprise. In this case, you should select classifier 15.81, indicating that the organization is engaged in the production of bread and flour confectionery products with a short shelf life.

You can learn about all types of economic activity in a special all-Russian classifier - OKVED.

A mandatory step is to create a current account for the future bakery.

Bakery business plan

Most of the clients of such an enterprise are owners of retail grocery stores and supermarkets, and for them, transferring funds to a bank account will be the most acceptable method of payment.

After the registration procedure, you need to decide on the taxation of the mini-bakery.

How to open a mini-bakery - regulations and acts

The mandatory list includes 5 documents. You need to be prepared to spend several days visiting all the specified organizations and obtaining permits from them for the business of making bread and confectionery:

• permission from the fire inspectorate;
• certificate of conformity issued by the Federal Agency for Technical Regulation and Metrology;
• sanitary and epidemiological conclusion for production - issued by the sanitary and epidemiological station, this permit gives the right to start manufacturing products in a mini-bakery;
• sanitary and epidemiological conclusion for products - also issued by the sanitary and epidemiological station, this permit gives the right to sell products manufactured in a mini-bakery;
• permitting document from environmental assessment.

After going through all the formal procedures in the mentioned authorities, you can proceed directly to opening a business. You should start by choosing the appropriate room.

Choosing a suitable premises for opening a mini-bakery

The sanitary and epidemiological station presents an extensive list of restrictions on the parameters of the premises in which the bakery is planned to open. It is therefore important that the selected location meets all of the following requirements:

• placing a bakery is not allowed in the basements of houses;
• the use of semi-basements is also prohibited for such enterprises;
• It is necessary to have air conditioning in the room;
• walls up to a level of 175 centimeters from the floor should be made of porcelain stoneware or, at a minimum, painted in light colors. Whitewash must be applied above the specified level, the same applies to the ceiling;
• The bakery floor must be waterproof; porcelain stoneware is an excellent durable material with this property; its rough texture contributes to this;
• There should be a separate changing room for staff, as well as a toilet and sink;
• It is mandatory to establish water supply and drainage in the bakery premises;
• a separate room is required for storing raw materials used in production (butter, sugar, flour, etc.)

You can choose a premises that is not suitable for a number of reasons and subsequently work on bringing it up to accepted standards, but in this case the additional costs of time and money should be taken into account. After determining the place where the mini-bakery will be opened, it is necessary to equip it properly.

Mini bakery staff

At the starting stage, the mini-bakery will only need 4 workers:

• technologist;
• baker;
• baker's assistant;
• cleaner.

A mini-bakery is often a family business, so at first all these responsibilities can be performed by members of the same family, which will save money. Later, as sales volumes increase, you can find hired workers and, if necessary, increase their number.

Equipment for mini-bakery

When purchasing equipment for a mini-bakery, you should rely on a number of key factors:

• cost of equipment;
• production capacity of the proposed equipment;
• parameters and dimensions of the previously selected room.

If the organizer of an enterprise is limited in funds, then the most suitable equipment at an affordable price should be sought among domestic manufacturers. With the proper approach, there is a chance to choose equipment that is not inferior to imported analogues, while saving 3 to 5 times on cost.

As for used equipment, you should not take risks and purchase used equipment, so as not to spend extra money on its repair or not to look for a new one if it becomes completely unusable in a short time.

The price of equipment for a mini-bakery will directly depend on its production capacity. It is necessary to first calculate the scale of production in order to select the appropriate equipment. On average, the optimal production capacity for a mini-bakery is about 50 kg of bread per hour. Equipment of such power will cost approximately 350 thousand rubles.

Mini-bakery product range

The variety of products depends on the choice of equipment for the bakery, the parameters of which will determine what products can be made in it:

• bread is the main type of product on which the mini-bakery exists;
• bakery products - if technology allows, you can produce a wide range of different buns and cheesecakes with fillings;
• bread with additives - there is a category of gourmets who happily purchase bread with seeds, bran and other fillers.

Having chosen the premises and equipment, you can proceed to the selection of personnel.

Sales and advertising of mini-bakery products

Since a business plan for a mini-bakery was previously drawn up with calculations, expenses for advertising and development were already included in it. The first step is to build a display in the bakery and put up a sign to let people know that fresh bread can be bought here. Many buyers want to purchase baked goods straight from the oven.

The next step is to make supply arrangements with grocery stores. It is necessary to seek contact with the owners of retail outlets, arrange a meeting to demonstrate all available certificates and, preferably, give the products for testing.

At first, you need to be ready to hand over the goods for sale in order to achieve loyalty and trust from the client and provide better conditions than competitors. It is necessary to offer customers something that other participants in the market cannot offer.

Mini-bakery taxation system

At the initial stage, the simplified taxation system (STS) is best suited for such an enterprise. The principle of calculating the simplified tax system is transparent and simple - the amount of expenses is subtracted from income from activities, and the amount received (profit) is taxed. The rate under the simplified system is 15%.

As for the formal part, after registration and selection of a taxation system, it remains to obtain a number of regulatory documents and acts necessary to move to the opening stage. All this will be understood and made even easier if there is a person who already has a mini-bakery as a business from personal experience, and who can give advice and advice.

Mini-bakery income and expenses

Income will depend on the size of the initial investment in this business. If there are large production volumes and a wide range of goods, the profit will be higher and more tangible.

To open a bakery from scratch you need to spend approximately 800 thousand rubles. It should also be taken into account that the first 2-3 months, while production and relations with consumers are being established, may be unprofitable.

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