So. You are determined to become the owner of a popular business and start by drawing up an example of a business plan for a beauty salon. Before you start making targeted financial investments, you should dwell on the problem of business demand in your region and answer the question: for whom?

Development of a business plan for a beauty salon: market analysis

Beauty salon business plan: collecting documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (property rights, charter);
• Lease agreement (if available).

Conclusion of the SES

• Technical documentation for the premises;
• Assortment list;
• Agreement with an organization for waste and hair removal;
• Contract for washing negligees, towels *;
• Documents for sterilizers;
• Agreement for disinfestation, disinfection, sanitary passport;
• Contract for maintenance of the exhaust ventilation system;

In addition, a sample beauty salon business plan should indicate the need for the following list of documents:

• Conclusion on work from the fire inspectorate;
• Permission to carry out activities from the administration of the locality;
• Permission to trade related goods (from the administration and SES);
• Agreement with housing department for maintenance (electrical wiring, water supply, etc.);
• Agreement with the organization for servicing the cash register;
• Personnel documentation package;
• Certificate of conformity * ;

(*) – issued on a voluntary basis and if necessary;

List of personnel documents

HR documentation includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal regulations establishing the interaction of employees, the procedure for work and service.

The list of documentation must necessarily contain the personal files of each employee, their work records, financial liability agreements, a training log, work schedules, vacations, etc.

Important : For lack of documents, the labor inspectorate has the right to impose a fine of up to 50 thousand rubles, or to suspend the activities of the organization for 90 days.

The location of the beauty salon plays an important role. But it is necessary to approach the design of the salon itself even more scrupulously.

Some organizational aspects of opening a beauty salon

A detailed business plan for a beauty salon contains the following key points:

Selecting the location of the cabin

The determining factor for successful business is the location of the enterprise. It is desirable that the salon be located on a busy street with high traffic and convenient parking. Another condition is the absence of competing structures nearby. All of the above refers to a standard set of factors that influence revenue volumes. The option of locating a salon inside a shopping or office center is often considered.

Premises requirements

The premises must comply with:

• First of all – SES standards;
• Secondly, the style and purpose of the organization - a beauty salon.

Requirements for external equipment

It is advisable to have:

• Display windows;
• Protection from precipitation in the form of a visor at the entrance to the cabin;
• Placement of pillars and advertising signs near the salon;

Required conditions:

• Main entrance from the street;
• Location on the 1st floor. The exception is for salons located in shopping (office) centers where there are escalators or elevators. In this case, placing a colorful sign on the facade of the building is possible;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area – 100 m2;
• Ceiling height – min. 3 m, excluding finishing;
• Possibility of connecting units operating from 220V and 380V;
• Availability of at least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of supplying water to each room of the cabin (for this purpose, a headroom of at least 30 cm or a basement should be provided, which will allow communications to be installed in the floor);
• Separately mounted ventilation duct;

Interior equipment

Let's consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to outline the list of services that the service will provide. A detailed business plan for a beauty salon contains the following list recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for caring for feet and hands).
3. Cosmetology services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creating a client image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser equipment, furniture, number of mirrors, chairs, etc. contains a ready-made business plan for a beauty elephant.

Personnel requirements

In addition to the manager, the beauty salon for 20 people contains the following personnel:

1. Salon manager who combines the work of an accountant, purchasing materials, equipment, inventory and household supplies. In other words, the organizer and business manager who maintains all financial reporting. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to divide responsibilities into several units.
2. Universal hairdresser (2 people for the women's room, 2 people for the men's room).
3. Cosmetologist combining the work of a makeup artist and consultant. (1 unit).
4. Makeup artist combining the work of a make-up artist, stylist, and cosmetic consultant. (1 unit).
5. Manicure-pedicure master (at the initial stage we took one unit, if the number of clients increases, we can take on one additional master).
6. Massage therapist, combining the work of a spa therapist and chiropractor.

• Business plan for a spa salon.

Financial calculations

An example of a business plan for a beauty salon, in addition to organizational aspects, should contain some calculations and figures that ensure the theoretical prospects and profitability of the enterprise.

Profit calculations for enterprises of this type and scale are calculated based on an analysis of the activities of similar structures. As a rule, in rare cases a beauty salon is more than 50% occupied, so we will proceed from this.

Expenses

• Rent of premises – 50 thousand rubles. monthly (in case of purchase - a lump sum from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, room design from 1 million rubles.
• Associated costs are 500 thousand rubles;
• Salary of hired personnel – 1200 thousand rubles. annually.

Total: RUB 5,700,000

Income

With a planned capacity of 20 people, taking into account partial occupancy, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year (when purchasing premises).

Summary : when analyzing the business plan for opening a beauty salon, it is obvious that the payback of the enterprise occurs in a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name; it is better to coordinate this point with a psychologist. Good luck!

Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Long hair is most annoying to men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial health of the global economy.

Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will learn which registration form you will need to choose for the salon, which services are worth providing and which are not. We will present the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable premises, and consider the profitability of a beauty salon and payback.

Relevance of a beauty salon business idea

Now we can confidently say that the salon business has firmly established itself in the services market. Everywhere you look there are salons! Moreover, sometimes you can even see several beauty salons located side by side with each other. Are their owners really so confident in themselves that they are absolutely not afraid of competition?

It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If a salon has good advertising, experienced professionals and a full range of services, then it will always bring good profits (even at the initial stage).

But salon is different from salon. Nowadays even the most ordinary hairdressing salons call themselves “salons”, although, of course, the level is not the same. Therefore, you should not deceive customers with a proud sign.

If you are thinking about opening such an establishment, then first ask yourself a question. Who is the salon open for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services are provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then there is no need for a salon. We call the business the old fashioned way “hair salon”, otherwise it will scare away your potential clients. You can also divide salons into other categories, for example, animal salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.

Salon registration

Once the direction of the salon has been chosen, it’s time to think about registration. The best thing . in this case it will be 93.02.

To register a salon, the following documents are required.

• Business plan.
• Lease contract.
• Conclusions from the fire and sanitary services.
• Permission to carry out activities.
• Agreement for the removal of waste materials (in this case, hair).
• Maintenance agreement with the Housing Office.
• Certificate of conformity.
• Medical records for all employees.

Depending on the region, the package of documents may be supplemented.

Please note that you need to remember that some areas of the beauty salon activity must be licensed. Get a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve violation of the skin.

How to open a beauty salon from scratch?

Premises for a beauty salon

First you need to think about where to carry out this activity. That is, what kind of room will be needed for this. It can be of any size, but most likely you will not own it. There are two ways: either rent the premises or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate nowadays costs a lot of money. Therefore, most will have to be content with renting space for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.

The main thing when choosing a room is to ensure that there are all the necessary conditions for work. The salon will definitely need a utility room, a bathroom, and sinks. If the plumbing is not installed, be sure to agree with the landlord about installing it.

Purchase of equipment and furniture

To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (sample list):

• mirrors,
• tables for hairdressers,
• manicure table,
• reception desk,
• barber chairs,
• cabinets and bedside tables.

Recruitment

For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. All tests of the skill of "recruits" must be carried out only by a qualified specialist in this field. Under no circumstances should you draw any conclusions during an oral interview. Note that it is better to immediately combine an oral interview with practice. During interviews with foremen, it is necessary to evaluate not only their level and work experience, but also their behavior and sociability.

Calculating employee wages is also a simple matter. Usually the master receives percentage of work done. If an employee is just beginning to gain experience in this field (trainee), then he is given a fixed salary.

You can search for employees in different ways: through advertisements, employment exchanges, in educational institutions, through friends and the Internet.

Description of the activities of the beauty salon

A novice businessman should know that in a newly opened salon there is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you immediately dump the entire arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

In addition, when choosing a set of services, you need to rely on the category of clients that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.

We offer a small list of beauty salon services:

• SPA treatments,
• mesotherapy,
• figure correction programs,
• cleansing the face and nose,
• manicure and pedicure,
• thalassotherapy,
• solarium,
• massage, etc.

If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, doing afro braiding, piercing, curling and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.

Financial plan: how much does it cost to open a beauty salon?

The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon opened from scratch, you will need about 400,000 rubles. This is a more realistic cost of such pleasure.

The sources of profit in this case are all employees. It is best if they receive their salary as a percentage of their work. Then they will not be included in the initial costs of opening a salon. After all, if there are no clients at the initial stage, then a fixed fee for labor may become an unplanned expense item.

It’s more difficult with sources of expenses, because there will be much more of them. These are expenses for renting premises, salaries, utilities, garbage removal, consumables, telephone communications, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when making calculations, because then you won’t have to expect unforeseen troubles.

Approximate calculations

• from 1 hairdresser - 40,000 rubles. per month (this is minus the master’s salary);
• from 1 manicurist - 30,000 rubles. per month;
• if we have two hairdressers and a manicurist, then the total profit for the month will be 110,000 rubles.

• rent - 20,000 rubles;
• utility bills - 5,000 rubles;
• garbage removal - 3,000 rubles;
• purchase of consumables - 10,000 rubles;
• alarm (security) - 15,000 rubles;
• telephone conversations - 3,000 rubles;
• advertising - 5,000 rubles.

Total: expenses amount to 61,000 rubles.

110,000 - 61,000 = 49,000 rubles. net profit from one salon per month.

Business selling dresses for brides and other wedding services:

Beauty salon payback

To decide whether it is profitable to open a beauty salon, you need to make average calculations of the salon’s profit. Of course, income may vary over different periods of time. For example, on holidays there is more profit, but during the holiday period it may be completely zero.

Experts recommend this formula for calculating profits. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee’s salary from this and get a profit from this category of craftsmen for the month. In order to obtain net income, it is necessary to subtract the costs of rent, materials, etc. from the resulting amount.

As a rule, the average salon pays off in one to two years; in rare cases, the payback period may be shorter.

If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay for itself in 10 months. Why 10 months and not 8 months? It's simple. We take into account how much more money we will have to spend on initial expenses in the form of renovation of the premises, and also subtract from the net income a certain amount that we will spend on ourselves every month.

Beauty salon advertising

Advertising of salons should be highlighted as a separate item, because this is usually where all novice salon owners stumble. Just a sign is not enough here. After all, modern salons are so diverse in their services that just by the sign “Beauty Salon” it is completely unclear whether they are offering a service that we have been looking for for a long time, or whether they are just doing a haircut here.

Outdoor advertising

These could be billboards. But a shield is an expensive proposition, especially for large cities. Therefore, in our advertising the main thing will not be its size, but information. Outdoor advertising must attract attention with its unusualness - it does not need to be done like everyone else.

Advertising in periodicals

Advertising in newspapers and magazines still bears fruit; one should not treat it with disdain. But you shouldn’t advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.

TV and radio advertising

Internet advertising

A very popular method now. You can advertise your salon everywhere: on forums, in groups, on social media. networks. However, it will be most effective if you make your own website or start a blog.

Active advertising

Active advertising is now called advertising that specifically encourages visitors to visit you. This could be flyers that you hand out on the street, or even a person with a bullhorn shouting information about promotions. A very good way. But it is not recommended to hire a special person for this.

In addition, the salon owner himself should not be involved in active advertising. An owner running down the street with leaflets (even at the opening stage) will give his business a bad reputation. It is best to send masters one by one to advertise the salon, especially those who currently have no clients.

A beauty salon business plan is a unique document of a future institution. A ready-made example with calculations can be downloaded for free on the page.

Before starting a business activity, it is necessary to subject each event to calculations. A business is built on the basis of ideas, needs and market demands for goods and services. A beauty salon, car service center, or store will not bring the desired benefits if all the smallest details of the operation of the enterprise are not thought through. A business plan is the basis for the activities of any institution. This page of the free resource provides a ready-made example of a beauty salon business plan with calculations. Let's look at the main features of this project.

A plan to create a beauty salon can look completely different. There are no mandatory criteria for its registration. Beauty salon business plan- this is always a unique individual work. The main goal of the paper information medium under discussion is to break down each stage into sub-items and identify all possible risks of activity, expected profits, and other issues. A beauty salon business plan should include a huge amount of information.

Required items for a beauty salon business plan

• Project title;
• Contents, summary, title, chosen style;
• The main idea, the location of the room;
• List of proposed services;
• Opening a legal entity or individual entrepreneur, advertising developments, description of future consumers;
• Analysis of nearby competitors;
• Pricing, staffing, equipment for operation.

The organization of beauty salons is one of the promising types of business that attracts many aspiring entrepreneurs. The relevance of this matter is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can live without a neat hairstyle. That is why a hairdresser or a small salon will always be in certain demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this field get off to a very successful start. To open a new business, an entrepreneur must know which services to provide and which not, and must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes located close to each other. There is one important aspect here that is worth seriously thinking about - the quality of the services provided. It is thanks to high service that a beauty salon accumulates a good client base. If there is competent advertising, qualified craftsmen, and a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different from each other. You shouldn’t deceive people by proudly calling an ordinary hairdresser a “beauty salon.” When opening this business, it is worth thinking about the audience: for what category of the population is the salon opening? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would not be appropriate.

In the case of this target audience, it is better to call your business a “hair salon” so as not to scare away the category of clients that you are going to serve on an ongoing basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, and special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin registering a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Written business plan;
• Lease agreement;
• Official conclusion of fire and sanitary services;
• Obtained permission to conduct the selected economic activity;
• Received certificate of conformity;
• Availability of medical records for all current employees.

Some special services of beauty salons must undergo a mandatory licensing procedure. This list includes all services where skin damage is expected. These important points need to be taken into account when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Typically, all salons have the following standard set of services:

• High-quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room with an area of ​​120 sq.m., where there will be the following departments:

• Reception - for receiving clients and registering calls;
• Halls for providing hairdressing services;
• Hair care room - hair washing, curling and coloring will take place here;
• Pedicure and manicure rooms;
• Massage room;
• Equipped room for solarium;
• Make-up artist's office;
• Staff premises;
• Utility room.

At the same time, a novice entrepreneur must be aware that any premises will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the premises, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. A business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description of the selected industry and new company;
• Description of the services provided;
• Project Summary;
• Analysis of the selected market niche;
• Description of organizational aspects when opening a beauty salon;
• Financial plan;
• Organizational plan;
• Project effectiveness assessment;
• Probable risks and guarantees.

These are the main points that should be contained in any business plan. A similar procedure will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing quality skin, face and body care services, and hairdressing services. Potential clients of the salon can be people with average income, women aged 25 to 45 years.

To implement the project according to all the rules, the entrepreneur will need an investment of 2 million rubles. for a salon in a small city and from 4 million and above - for a studio in a large metropolis. Next, it is necessary to set specific deadlines for the implementation of this project to obtain the necessary permits and purchase the necessary equipment. The entrepreneur must carefully analyze all these points and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicures and pedicures, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in cities with a population of over a million - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege for the elite; the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people regularly visiting salons has increased by 40%. This growth is associated with the accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, finding their services profitable and affordable.

Typically, a beauty salon is located on the 1st floor of an apartment building, with a separate entrance and a catchy sign. To refurbish a rented premises, an entrepreneur must be prepared to invest up to 88% of the total cost of the property. You can choose individual entrepreneur as the form of ownership. A simplified tax system is suitable for the salon.

To open a full-fledged beauty salon, you just need to choose only 6 main types of services:

• The full range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - a full range of services for care, extensions, design and correction;
• High-quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services provided, affordable prices, high quality and decent service. Next, you need to provide a price list of all the services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to operate from the State Fire Supervision Authority.

As they say, there are no trifles in any business; an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 legal entity - individual entrepreneur. This type of activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetology massage, manicure, pedicure, professional makeup;
• Trade in cosmetic products, retail trade in non-specialized places;
• Other activities aimed at maintaining health;
• Physical education and health activities - involving visits to various types of baths, weight loss salons, massage rooms.

The implementation of the project, from the moment of registration until the start of sales, takes up to 3 months, the entrepreneur needs to take this into account. The business owner turns into a salon manager. It is on his shoulders that important strategic planning of his business is carried out, analysis of key performance parameters. All service personnel are subordinate to him; we entrust accounting matters to a third party.

Making a financial plan

As part of the business plan, it is necessary to draw up a financial plan for upcoming contributions at the preparatory and main stages. Among the main expenses of the preparatory period we note the following costs:

• Registration fees, obtaining the necessary permits, processing of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic website - 70 thousand rubles..

• Monthly rent - 80 thousand rubles;
• Payroll - 300 thousand rubles;
• Accounting - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment of utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Garbage removal organizations - 2 thousand rubles.

Here are approximate financial indicators; all these values ​​may vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

Organizational plan

First you need to decide on the room where the salon will be located. It is advisable that it be located in a busy area. Carefully study what is located near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises and carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all major work. The functioning of the launched salon will be ensured by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit into the team those craftsmen whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be presented to employees are a good level of competence, the ability to find a common language with people, communication skills, and a responsible approach to work. As fixed expenses, he notes expenses for purchasing consumables, paying rent, utility bills, and paying for garbage removal. The volume of services provided is influenced by seasonality with a decrease in the rate in the summer; during the period of formation there is an increase in the recognition of the salon. The implementation period for all these procedures is 3 months.

Case performance assessment

To fully implement this project, significant financial costs will be required. As the return on investment increases and the stable planned volume is reached, financial risks are minimized. The approximate payback period for this business is 7 months. The project will begin to generate some profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a newbie may face certain risks that may arise in his work. Among them are various types of theft, natural phenomena, and the emergence of strong competition. Increases in raw material costs may also have an impact on business operations. Salon operations depend on supplies that are purchased from different manufacturers. If the supplier starts raising the price, this may be a reason to switch to another cosmetic brand. The modern cosmetics market has a wide range of prices, from which you can choose a product at an affordable price. During the period of seasonal decline in sales, the volume of planned profit also decreases; this point must be taken into account. To reduce this seasonal phenomenon, it is important to change organizational policies and organize various promotions and discounts. In the field of cosmetology and hairdressing services, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, and special master classes, you can learn everything about new trends in the field of beauty. This needs to be monitored, because it affects the image of the enterprise.

The main risk of this business is the low funding of various marketing campaigns organized to attract new customers. The development of advertising campaigns and media planning should be taken with the utmost seriousness. The lack of specialized specialists and the low level of professionalism of the selected personnel can lead to the fact that your competitors will have more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to a reduction in the salon’s profit and incurring direct losses caused by improper organization and incorrect calculation of the approximate payback. Your salon can generate losses if its work is not organized correctly.

• Financial losses due to lack of organization and activity of competitors;
• Changes in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of probable risks in your business plan. To provide your own salon with the necessary flow of clients, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we are increasing the advertising budget by 15%, and are working on self-promotion in conditions of strong competition. All of this should be contained in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work to improve the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will leave for your competitors. It is important to prevent this from happening, so you should not waste money on quality advertising and professional training, since these events have a direct impact on your business.

What exactly is a business plan? Written competently and clearly, it will be the beginning of a successful business. Without it, starting a new endeavor is devoid of any meaning and further development. In addition, this is a painstaking and time-consuming process. The fate of the entire plan largely depends on literacy and a responsible attitude to writing a business plan.

1. Summary of this project

The essence of the material below is how to open a beauty salon, capable of providing potential consumers with high-quality face, body care services,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growing standard of living of Russians approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or unkempt. Many women take care not only of their hair and nails, but also rejuvenate their faces, correct figure flaws and fight cellulite, realizing that salon treatments are much more effective than home care. More and more men and young people are becoming visitors to beauty salons today. The income of owners of modern beauty salons depends on the size of the premises. The larger the total area of ​​all salon premises, the greater the net profit. This must be taken into account when designing, because in accordance with existing standards, auxiliary rooms must also be provided in the cabin. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many clients as possible.

2. Industry characteristics and company description

The purpose of this project is to determine how to organize your own beauty salon, providing a wide range of services based on various areas: hairdressing, cosmetology, nail services, massage. Its work must be organized in accordance with all service standards. Such services have now become available to a large number of people.

As a rule, beauty salons are premises, with a sign and a separate entrance, located on the ground floor of houses, preferably on the red line. It is preferable that this be a premises located on a busy area, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of ​​which will be divided as follows:

• Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m2;
• Hair salon room for three chairs for haircuts, styling and curling - 30m2;
• A special room for hair care, in which hair is washed and dyed - 15m2;
• Combined room for manicure-pedicure and nail extension services – 12m2;
• Massage room – 15m2;
• Solarium – 14m2;
• Cosmetologist's office – 9m2;
• Staff rest room – 14m2;
• Utility office – 11m2.

IN salon business plan expenses included:

• for repairs and equipment of the premises in the amount of 260,000 - 310,000 rubles;
• start-up costs for enterprise registration, personnel, marketing - 550,000 rubles.
• rental of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

1. Services of a hairdresser and hair stylist (haircuts, coloring, styling, hair styling);
2. Manicure.
3. Cosmetology procedures;
4. Various types of massage and wraps, specialized body skin care (anti-cellulite procedures);
5. Solarium and SPA treatments are an excellent opportunity to expand the range of services.

Nowadays, hairdressing services are important, but they are no longer essential. As practice shows, beauty salon owners are reducing the number of hairdressing chairs by increasing the number of places for physical procedures, which are much more profitable than classic ones. In fact, a meter of hairdressing salon brings in three times less income than a square meter of area devoted to cosmetologist procedures.

The advantages of this salon include:

• a wide range of procedures provided;
• affordable pricing policy;
• quality service;
• politeness of the staff and competence of the administrator.

Table 1 Price list for services provided

The provision of the listed beauty salon services requires the execution of appropriate permits.

4. Increase sales and marketing

The salon carries out its activities aimed at serving the population with average and above average income levels. The main activity of the salon is aimed at satisfying the needs of its visitors for high-quality hairdressing services, nail services, massage and cosmetology manipulations. A high level of professionalism, quality service, suitable location and service time - these principles will become fundamental in the salon’s activities. Today's salons are gaining the upper hand by increasing the list of services. The main principle is that the client can receive all procedures in one place, without running around to nearby establishments. But it would be nice for the salon to acquire a few highlights that no one else has nearby, adding some popular service to the range. This can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists capable of solving these problems. As a result of these actions, the salon planned for opening has many advantages over competitors, providing a more extensive range of services with excellent quality. Service is provided on a first-come, first-served basis or by telephone.

5. Project implementation plan

The salon is located in a residential area, surrounded by multi-storey residential buildings, next to a transport interchange, shopping areas, cafes, supermarkets, office space and banks.

Costs for organizing a salon:

• Premises layout and renovation – RUB 260,000.
• Recruitment of employees – 8,000 rubles.
• Purchase of equipment – ​​RUB 748,950.
• Installation of equipment – ​​47,000 rubles.
• Advertising events – 63,000 rubles.

Total: RUB 1,126,950

The figures given are averages and may vary depending on the functional features of the equipment, manufacturer and quality of the purchased material. The beauty salon business plan with calculations contains a detailed description of the equipment of each functional area of ​​the cabin.

Table 2. Equipment purchase costs

Management of the organization of the salon's activities is entrusted to the administrator; the staff includes six master hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with appropriate professional training, confirmed by a diploma of completion of a special profile institution. The main requirement for employees is their competence, ability to work with visitors, and conscientious attitude to work.

Table 3 Payroll and staffing table

The duration of this project from the initial registration of documents to the start of the salon’s operation is about one quarter. The management is carried out by the owner of the beauty salon. It is he who carries out business planning for the salon’s activities, looks for new ways of promotion, and analyzes the results of its activities according to the main performance indicators. The manager is subordinate to the administrator, who carries out management functions and to whom the service personnel are subordinate.

6. Planning of financial costs:

6.1. Preparatory period – RUB 1,130,950.

6.1.1. Expenses for registration and obtaining permits - 27,000 rubles.

6.1.2. Creation of the concept of the premises and renovation - 260,000 rubles.

6.1.3. Recruitment events – RUB 8,000.

6.1.4. Purchase and assembly of equipment – ​​RUB 798,950.

6.2. Main stage – 494,200 rubles.

6.2.1. The rental fee for the premises is RUB 72,000.

6.2.2. OT fund (salary) – RUB 356,200.

6.2.3. Purchase of consumable materials – 20,000 rubles.

6.2.4. Marketing – 26,000 rub.

6.2.5. Payment for accountant services – 11,000 rubles.

6.2.6. Payment of utility bills – 12,000 rubles.

7. Calculation of business efficiency for organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with the achievement of planned sales volumes of services, the payback will increase, which will lead to minimization of risks. It is planned that this project will bring an estimated profit immediately after opening.

During the operation of the salon, certain risks may arise that must be calculated when planning its activities:

• The emergence of competitors;
• Reduced solvency of potential clients;
• Possible theft;
• Natural disasters and disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using the step-by-step instructions provided beauty salon business plan perhaps on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help solve a particular problem. As a rule, the costs of organizing a salon will be justified within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon’s load can be at its maximum, it will be ready and begin to function. And by spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.