YouTube is the new television, vloggers are the new stars. However, if Ivangay or Sasha Spielberg seem too young and overly popular to you, you are simply not familiar with the smallest bloggers of the new wave

Photo: Mister Max video / Youtube

A little boy and a little girl spend 16.5 minutes looking for toys in an inflatable pool filled with polymer balls - in two years this video has received about 80 million views. Six-year-old Odessa resident Mister Max and his sister, four-year-old Miss Katy, are one of the first child video bloggers on Russian-language YouTube. Their channels were created at the end of 2014; at the time of writing, more than 8.2 million people had subscribed to them in total, and their videos had been watched 9 billion times. For comparison: Ivangay, the most popular Russian-speaking blogger on “adult” YouTube, has 11.6 million subscribers and 2.5 billion views. According to WildJam, an agency for working with bloggers, the parents of Max and Katya earn about $200 thousand a month from their children’s channels.

New business

Another top children's blog is the channel Like Nastya, created by Anna Radzinskaya, mother of three-year-old Nastya, in January 2016. By June 2017, about 2.5 million people had subscribed to the channel, and the number of views of the little blogger’s videos exceeded 1.5 billion.

The idea to make Nastya the hero of the blog came to Anna after similar foreign projects became popular on YouTube. “It seemed like a good opportunity to combine a pleasant pastime for the child and a chance to earn money,” she recalls.

Nastya’s parents had their own small businesses: Anna had a wedding salon in Krasnodar, her husband Yuri had a construction company with about 20 employees. The salon brought in an average of 300 thousand rubles. per month, Anna says, the construction business was capable of bringing in several times more, but it was very unstable. In 2015, both companies were going through a crisis, and the family decided to try something new. The Radzinskys sold their shares in businesses and created a children's channel on YouTube.

Photo: video Like Nastya / Youtube

The first videos were not very popular among the audience, Anna recalls: at that time, many people were already unpacking toys on camera. I had to experiment and look for my own concept. The channel began posting a game story video, where Nastya and her dad, dressed in a bear costume, acted out scenes based on the cartoon “Masha and the Bear.” True, very soon other bloggers began making videos of this format, and the creators of Like Nastya again had to look for their trick.

“One day an idea came to my mind: what if I showed all the children’s amusement parks in the world on a blog?” - says Anna. No one has ever done this on Russian-language YouTube, she recalls. The family began their journey in Asia and in seven months visited Singapore, Hong Kong, Thailand, Bali, Malaysia and the UAE. At first, they invested their own savings in organizing the trip, then all the expenses for travel and filming - from 1 million to 1.5 million rubles. per month - began to be covered by income from the channel. “I was able to improve my living conditions and buy a new car,” says Anna, without giving exact revenue figures. According to her, the YouTube channel now brings the Radzinskys more than both of their businesses did two years ago.

The channel’s earnings come from the YouTube affiliate program, which pays popular bloggers for views, she adds. The channel can bring its owners at least 5 million rubles. per month - this is the assessment given by Yaroslav Andreev, founder of the agency for working with bloggers WildJam, with whom popular YouTube bloggers Nikolay Sobolev and Dmitry Maslennikov (Ghostbuster channel) collaborate.

According to Andreev, YouTube pays about 7 thousand rubles for a video with one advertising insert in the Russian-language segment. for 1 million views. A ten-minute video can have three or five such inserts, which multiplies the cost of viewing.

Amateurs and professionals

Several children's video bloggers consistently make it into the top hundred of the world's top video bloggers. For example, the Ryan ToysReview channel, where a little American unpacks toys, has about 8 million subscribers. Ryan's videos have been viewed more than 13 billion times. Russia also has its own child stars.

Photo: video Ryan ToysReview / Youtube

It’s not just amateurs who are developing children’s blogs—there are about 150 channels on YouTube for the First Project company, which also produces cartoons. The company’s children’s channels collectively collect about 1 billion views per month, says Vladimir Nabatov, co-founder of the First Project. One of the company’s most successful animated projects is the cartoon “Lev’s Truck,” which received 1.3 billion views on the TV Detkam channel.

Guest children appear on the company's channels. “We constantly hold auditions; it is important for us that the child likes what he does in front of the camera; for him, first of all, it should be a game,” says Nabatov. For filming in one video, young actors receive about 1 thousand rubles. — a purely symbolic fee, he admits. One of the company’s most popular channels is “Kapuki Kanuki”. In the videos, the presenter Masha - general producer of the First Project Maria Poddubnaya - plays with dolls, goes to toy festivals and appears in children's cartoons produced by the company.

One of the formats tested on this channel eventually became a separate channel - “Like Mom,” the video of which was watched 275 million times. “The idea is that the adult presenter plays with dolls and creates play models for children that the child can repeat himself,” says Nabatov.

“Children, both for bloggers themselves and for advertisers, are a grateful audience: they don’t switch or skip ads, they watch videos to the end,” says Yaroslav Andreev. “And this is a very effective tool for promoting brands, because the child will shout “I want” exactly what he saw on his favorite channel. And in the end it won’t be just one child, there will be a million of them.”

Advertising on popular children's channels costs from 200 thousand to 1 million rubles. depending on the format: pre-roll, an advertising video that is loaded before the start of the main content, for example, costs less than advertising a product by the blogger himself in his own video.

But now not all children's blogs cooperate with advertisers: few large companies - manufacturers of toys and other goods for children - have already learned to work with tools such as YouTube channels, says Nikolai Roginets, marketing director of the affiliate media network for YouTube bloggers AIR. Among the companies that have already paid attention to this segment in Russia is the toy manufacturer Hasbro (Marvel toys, Nerf blasters and Play-Doh plasticine). The Marvelous advertising agency, which promotes the company's products on the Russian market, cooperates with child bloggers, for example with Vlad CrazyShow, but mainly through barter, says Bulat Ayupov, head of the Marvelous media department. Children receive free toys and use them in their videos.

The largest Russian-language children's blogs

Vlad CrazyShow
3.3 million subscribers
Views per month: 492 million
Monthly income from views**: RUB 6.1 million*
Specialization: staged game videos with comic book characters, challenges

Some believe this, some consider it an exaggeration or fiction, nevertheless, it is true! We will talk about how children earn non-childish money on YouTube.

This is probably the most long-awaited and interesting topic, especially for those who have small children. We will take a detailed look at how much little YouTube stars earn and how they earn money, and we will see detailed statistics of their channels.

The news about heroin, which I mentioned in the title, has long spread to the American audience. An eight-year-old girl and her little sister are running their own video blog about making sweets. The charisma of the presenters, an interesting presentation with humor and excellent editing did their job. In just a couple of years, the channel reached the level that we can see now. At the time of publication of the article, the channel already had more than 500,000 subscribers and about 6,000,000 views!

And if we look at the channel statistics on SocialBlade, we will see how much the girls currently earn on their channel:

Here you see the figures for March of this year, and, as you know, figures always fluctuate depending on advertisers and the season (they are higher in the summer). Their daily income ranges from several hundred to several thousand dollars. Even if we take into account the minimum numbers, they will still be impressive.

You can see the average earnings of this channel in 2016 again on SocialBlade, where you will also find more detailed statistics.

And these are not just single channels, there are quite a lot of them. The simplest graphics created by simple programs - and everyone is happy! Mothers are happy to leave their children in front of their monitors to do their own thing, and the authors receive their rightful profit.

Nowadays, one of the most popular channels that children watch are the channels of brother and sister Mister Max and Miss Katy. These are our compatriots, and in the video they unpack popular toys, try different sweets and travel with their parents. The channel indicators are so impressive that I’m afraid you won’t believe it, so I’m adding a screenshot:

Next are the channels of popular cartoons, such as “Masha and the Bear”, “Luntik”, “Fixies”, “Pep Pig”. Just by displaying advertisements during videos, channels earn hundreds of thousands and even millions of dollars per month. I would like to emphasize that the creators of the cartoon “Masha and the Bear” became famous on YouTube! Of course, this is high-quality content, regular additions of new episodes, but still it was video hosting that played the main role in promoting the brand.

We talked about how children work, but adults also make money on children's topics. These are videos of jokes with children, ordinary home videos, even filmed on a phone, as well as reviews of toys and similar subjects. You will see more details about everything in the video:

I hope you no longer doubt the veracity of making money on YouTube. If you still have doubts, check it yourself in the same SocialBlade service.

YouTube remains the largest video hosting site on the Internet around the world. The most visited site after Google and Facebook provides a huge platform for making money for its users.

The popularity of YouTube is explained by the fact that here you can easily post your videos, as well as films and trailers, and make money from it. So, what do you need to do to make money on YouTube?

Create a channel and start earning money

You need:

1. Register forYouTube. When registering, you will need your Google+ email address. If you don't have a Google account, you'll need to register there first.
2. After registration, you will have your own channel that needs to be designed. Customize the channel to your liking you can do it yourself, as it is done quite easily. You can also turn to professionals who, for a certain amount of money, will quickly and efficiently create the design of your channel.
3. Define video content. What you do should, first of all, bring you pleasure, then you will put your soul into creating videos for the channel, and it will attract more viewers. This is what we should strive for. There are various options: you can make educational videos (drawing, playing the guitar, cooking, dog training, etc.), reviews (of books, games, music, products), walkthroughs of games or a video blog where you express an opinion on any topic.
4. Write a video script, shoot it and edit it. Of course, you can do without a script and without editing, but you have a much better chance of attracting viewers by adding really high-quality video to your channel. Therefore, it is worth paying attention to the sound, color scheme, how you stand in the frame and take into account a number of other nuances.
5. Start promoting your videos. To attract an audience, you need to get your videos in front of potential viewers as often as possible. To do this, first of all, you need to post videos regularly and as often as possible. It is also necessary to advertise your channel on various social networks; first of all, people who will be interested in your chosen topic should know about you. Much attention should be paid to the titles of the videos: you need to visit a site for selecting keywords and use in the title those words that are most often requested in the search engine. This is done so that as many people as possible, when searching for information on the topic of your video, find exactly it.
6. And finally start earning money money on your video. This can be done in different ways.

Monetization methods

So, let's look at ways to monetize a channel, that is, to make a profit from it:

• The most common and simplest way is partnership with YouTube or other media networks. When your channel becomes very popular, or even at the very beginning of the channel’s development, you can enter into an agreement with a media network to place short video advertisements in your videos. From viewing this advertisement you will receive money.
• Introduction of paid services. That is, if your channel is aimed at training, you can make some of the video lessons paid for your subscribers. This function is available when you click the “To watch a video, you must rent or purchase it” button when downloading a video, in the monetization tab. Of course, the first video lessons should remain free in order to attract users who will purchase your lessons in the future.
• UseYouTubeas a platform for advertising your own products. So, for example, on your channel dedicated to video tutorials on drawing, information about the sale of your paintings can be posted.
• Participate in the affiliate program. If your channel has a large number of subscribers and your videos are popular, you can review various products and earn income from affiliate sales.
• Rent out a channel. An already promoted channel will be in great demand; there will be those who want to post, for a certain amount, their video on your channel with a fairly large audience.

How to make money not on your channel or on other people's videos

Even if you don't want to make videos, there are still a couple of ways for you to make money on your channel:

1. You can add videos to your channel that will be interesting to a large audience, but will not violate copyright. These are, for example, movie clips or trailers. This way you can earn money from advertising without much effort.
2. Become a channel manager. If you have enough skills in designing and promoting YouTube channels, you can provide these services for money.

How to make money on gray channels

This method is also suitable for those who. Owners of gray channels fill them with other people's videos on a certain topic that are not protected by copyright.

So, to earn income from a gray channel on YouTube you need:

• Firstly, find the videos you will add to the channel. The main thing you need to focus on when searching is that the video should not be protected by copyright, which provides the copyright holder with the opportunity to file a complaint against you if you use a video that belongs to him. Safe videos in this regard include random funny situations from life, jokes, videos from car registrators, etc. You can also use films, clips, TV series or trailers. Even recordings of Twitch streams are popular. If the video is already present on YouTube, it will most likely be detected by the Content ID system and removed from the hosting. There is a way to trick the system by increasing the uniqueness of the re-uploaded video: you can apply filters, make a frame around the edges, add music, etc. In general, do everything to make your video different from the original version, but the meaning of what is happening remains unchanged if possible, unless of course this is your goal.
• Secondly, to generate income from a gray channel, you simply need to use one of the already listed methods of channel monetization.

How to make money on a children's channel

Often, to keep their child occupied, parents play YouTube videos with various children's cartoons. Children can spend hours on channels dedicated to cars, cartoon characters, and more. You can create your own children's channel, advertising on which will bring you considerable income.

How to fill such a channel:

1. Cartoons. Your channel can be dedicated to a famous serial cartoon, or be an analogue of a TV channel with cartoons, or, for example, be a collection of Soviet cartoons. But when creating such a channel, you should not forget what has already been said above about copyrights and the re-adding of a video already available on YouTube.

You can use both already known cartoons and those created by you personally, which, however, will require you to spend time and effort. If you have animation skills, then this process will not be difficult for you and will even bring you pleasure. For some, it will be easier and more convenient to use toys or plasticine figures when creating a cartoon, which will become heroes of stories.

1. Reviews. Children will be interested in the process of their peer opening a box with a new doll, multifunctional car or construction set. There are plenty of examples of such videos on YouTube and they all have an impressive number of views. Their content boils down to the fact that the child unpacks a new toy and studies in detail and describes all its advantages. In the case of constructors, the video can also contain the process of building something.

How much can you earn

So, you've created your channel, decided on content, post videos regularly, and use one or more of the monetization methods listed above. Now you are most likely interested in the question of how much you can earn from all this. There is no definite answer, it all depends on you, the amount varies from one hundred to several thousand dollars a month.

There are two ways to check how much a channel owner earns. But these indicators are influenced by a large number of factors, so they should be taken into account only as approximate ones.

1. Income can be calculated using the formula. You need to find out the number of views on the channel for the time period of interest (year month day). Next, divide this number by a thousand and multiply by one dollar. This formula is not difficult to derive, knowing that advertisers pay $1 per thousand views of their advertising video on your channel.
2. The site “socialblade.com” will also help you find out how much the channel owner earns on YouTube.. Here you can easily find out almost complete channel statistics by entering its name (without using http and www) and clicking the “Search” button. Using the site, you can determine: the channel’s income for the year and month, the overall rank of the channel, the number of views over the last month and the change in the number of subscribers.

So, we can say with confidence that making money on YouTube is quite possible and is possible for anyone who wants it. The only question is the amount of earnings, which is proportional to the time and effort you put into the project.

In order to make really big money, the number of people who watch your videos must be measured in billions. For example, videos on the “This is Good” channel, dedicated to the presenter’s unique commentary on funny videos, gained about eight hundred and fifty billion views. And perhaps the most popular video blogger, Katya Klap, gains more than two hundred and fifty billion views on some of her video blogs. It’s scary to imagine how much you can earn on such channels.

Video response

One of the most popular videos on the topic is a video with more than 2 million views. Wylsacom talks about how to make money on YouTube.

Walt Disney had a dream of making animation and turning it into a hobby to make money.So the question is: is it possible for independent animators to make money?

It’s very easy to make an online cartoon for a specific type of people, in one genre. But it's harder to do animation so that everyone will like it.

You can make animations for business. Different companies sometimes need to make specific animations about their product or their activities.

Companies will pay you to create commercials, advertisements in the form of animations. INDepending on your skill level, your paycheck can range from high to low.

The cost of animation in our country is quite decent: a second of animation costs about $40. And this is without the cost of a script, drawing of the main characters of the cartoon, backgrounds, etc. A minute-long animation costs about $7,400. Moreover, a good animator makes about 4 seconds of animation per day.

How else can you make money from animation?

If you are making a full-length film, you can make money by renting the cartoon. Serial cartoon - with the sale of licenses.

To make your own cartoon online, there are special services on the Internet. For example, powtoon.com. Just follow the link, register or log in using Facebook or other social media. networks. Then choose your animation option. Based on it, we will create our own cartoon or presentation. There are not many templates on this service. There are paid ones. but we'll use the free ones for now. So, choose:

I will choose one of the suggested ones. A very funny video about vampires. And I’ll try to make a cartoon presentation. I don't know what exactly to call it. 🙂 You will have a lot of ready-made animated objects and you will “draw” your cartoon very simply:

After everything is ready, we need to somehow save our cartoon. To do this, you can click on the button - YouTube and save directly to your channel in video hosting. But you can capture it from the screen and then edit the resulting cartoon in a video editor. Then save and then download or view your creation on your computer.

Look what I got:

The only bad thing is the logo of this site. But you can cover it with any picture or add your own logo. This cartoon turned out to be not very stupid. But you can also make serious presentations with diagrams and so on on this service.

How to make money from your favorite hobby

Let's talk about how to make money from your hobby on the Internet. Many marketers who have achieved success in making money via the Internet have said that...

Name master class caught my attention, because I want to create a cartoon and at the same time make money from it! Moreover, lecture took place in one of the best schools - the British Higher School of Design, at the Scream School educational center. The master class was led by Pavel Muntyan (CEO of the Toonbox animation studio).

Animation- this is art, is it possible to make money from art?

Animation

Animation- it's not just art. Animation- science, which includes huge spheres: society, knowledge institutions. After all, in order to create a worthwhile cartoon \ animated film, a huge team of professionals is needed (production director, screenwriter, artist, character artist, color artist, background designer, filler, actors, actor director and a dozen more specialists). But all the work rests on the animator, producer and investor.

It is very easy to make animation for a certain circle of people, for one category, in the art-house genre. Much more difficult to create animation, which everyone will like. If you make animation with the goal of making money from it, then all the work will no longer be built on the principle “this is my self-expression, this is only for those who will understand!” After all, the more fans there are, the easier it will be to create something new, since creating animation is a very expensive process.

Viewer

Most of the lecture was devoted to to the viewer. Division into categories, types, and also how to “work” with each audience. Rules of communication, for example, with adults: they are offended by “trolling” and “weak?” I wonder what example of a film/animation in the “trolling” or “weak” genre can be given?

It is necessary to take into account what audience the animation will be aimed at: age, gender, location (which country, city), social status, etc. When you create art house, you don’t think about the audience.

Scenario

Need a good animation idea so that there is success. If you have an idea, you can start writing script. Everything is based on the law of composition (yes, what we learned in school): exposition, plot, development, climax and denouement. If self-expression is expected in the form of arthouse, then the laws of composition are often violated: first there can be a denouement and only then the beginning of the film.

To do good work, you need to learn from great screenwriters and directors: Hitchcock, A. Mitt, etc. Explore ways to attract attention so that the viewer follows the story.

Is animation a business?

Cost of creating animation in Russia it is very large: one second of animation production will cost from $40. Without taking into account the costs of preparatory work (script, drawing of characters, backgrounds, etc.). An animation lasting one minute will cost $4,200 - $8,400. You also need to take into account that one smart animator makes about 4 seconds of animation per working day.

How make money from animation? If it is a full-length film, then they make money from the rental. Serial films - from the sale of licenses. That's all the secrets! But I think we need to transfer everything to the Internet. At the same time, not only think about renting the created animation on paid Internet platforms (judging by the announced prices for creation and the cost of selling a license, this is not a profitable business), but also about other ways to make a profit.

So, I think there is no point in creating animation for the sake of money. It is quite possible that money will be a “side effect” of the created masterpiece, a work of art in the genre of animation, writing the script and directing the film!