The name of the company is an integral image element of any business. Many entrepreneurs, when registering a company, do not pay due attention to this issue: they have more important activities, and coming up with a name is not a problem. As a result, almost every city has its own "Aphrodites" and "Worlds of Windows", and sometimes several companies with overlapping "original" names. Meanwhile, the name is a person, a part of the brand, which should be associated by customers with a specific manufacturer, service, store. It is advisable to think at the stage of developing a business idea how to name the company so that it is successful.

How to choose a name for a company

Uniqueness is an important, but not the only criterion for naming a company. Marketers have developed a whole set of naming rules - the process of creating names for companies and their products:

1. “Brevity is the sister of talent” will also come in handy in the case of a company name: it should be concise for easy memorization and recognition by potential and existing customers. A word of one or two syllables is preferable to a long compound name.
2. When choosing a name, think about your customers - whether they will be comfortable using the phrase you have fantasized about. It should be easy to pronounce, not cause doubts about the stress, fit well to the ear, have an unambiguous spelling. If you decide to use a non-existent word, do not be too smart: test it for the adequacy of perception.
3. Avoid ambiguous expressions and words that cause negative associations. An example of not the most successful use is the word "escort" in the name of a taxi service.
4. Look into the future: if there is a possibility of developing a business to an international level, the name should be “user friendly” for foreign clients and partners. How to name a company so that it sounds good in different languages ​​- take a word with an international root. Be sure to check its value in the countries of your future market. A good option is fictitious words, abbreviations.
5. Try to distance your name from the names of competing companies, avoid resemblance to well-known brands.
6. It will be great if the name of the company will have at least some relation to the profile of its activities or be neutral.

How can and how not to name a company

Before gushing ideas about how to name an LLC, do not forget that in addition to the “creative” component in the name of commercial organizations, there are legal nuances.

1. If you intentionally or unknowingly "take" someone else's name, properly registered, you risk getting yourself into big trouble. In large well-known companies, all branded elements are patented as trademarks, and this is copyright infringement on your part.
2. A name that looks suspiciously like a competitor's name can also land you in court. The concepts of identity and degree of confusion, which civil law operates in this case, do not have a clear interpretation. Therefore, the question of originality or borrowing of your "notion" is decided at the discretion of the judge.
3. "Mere mortals" are not allowed to name their companies using the word "Russia", the mention of the subjects of the federation and authorities, the official names of foreign states, international and public organizations and derivatives of their names.
4. The name of the company should not be offensive, obscene, violate legal and moral standards.
5. The name of the LLC should not be misleading as to the scope of its activities.

In addition to these "forbidden" tricks, the rest of the fantasy in creating names is not limited by anything. In naming, there are many ways to form unique names, the most common of them are:

1. "Mercedes", "Ford", "Heinz" are the most famous examples of names showing how you can name a company using proper names. The names and surnames of the founders of companies, their families, lovers are immortalized in the history of many famous brands. You can do the same, but remember about uniqueness: it will work great if you have an unusual name or your last name can be played in an original way in the title.
2. Mention of the field of activity. Compose the name of the company from the words that characterize the goods and services that you offer (“furniture”, “auto”, “build”). Marketers recommend avoiding words in compound names that are oversaturated with naming: “super”, “ultra”, “plus”, “express” and others.
3. Acronyms, hybrids, abbreviations. You can take several words and make an abbreviation out of them, cut out and “glue” parts of words, cut off the ending, etc.
4. Transcription from other languages. From foreign words written in Cyrillic and adapted to the Russian "ear", bright and memorable names are obtained.
5. Pure creativity. Just make up your own word. The name that does not carry meaning and does not even remotely hint at the scope of activity has a right to exist if it sounds good and attracts attention.

Naming: professional approach

It is important for an entrepreneur not so much to find a “beautiful” name as to figure out how to name the company so that it generates income. A well-chosen name is a full-fledged marketing tool: it helps positioning and recognizing the company in the market, promoting the offered goods and services.

In order for the name to be not just a “sign”, but become a brand that works for you, you need to do a lot of work, which in marketing is called naming. The process of creating a trademark, the company's motto begins long before the direct search for the right words.

Naming includes several stages:

1. Company analysis: field of activity, concept of development, etc. It is necessary to understand what are the features, advantages of the company in question. What goods and services will it produce, what are their price categories, quality, benefits for the buyer.
2. Target audience analysis. The task of naming a store, for example, women's clothing, involves completely different implementation options, if it is a youth brand or a boutique for ladies of an "elegant" age - the difference is fundamental. Therefore, you need to find out who the potential customers of the company are: their age, gender, social status, income level. What are the features of the purchasing behavior of this segment of consumers. The formed image should be purposefully designed for a specific audience, its values, colloquial vocabulary, etc.
3. Market research of similar companies. It is important to identify the main competitors, evaluate their names, and study the reaction of consumers to popular brands. Mark the pros and cons of "brothers" in the niche, analyze advertising channels and promotion methods.
4. Formulation of requirements for the name. Based on the previous analysis, a wish list is compiled for the future name: what idea it should reflect, preferred and forbidden words, number of words / letters, and other details.
5. Generation of ideas. This is the most creative part of naming - "on the mountain" options are issued that meet the stated requirements. The greater the number of proposed names, the greater the choice, the main thing is that the riot of fantasy does not go beyond the outlined parameters.
6. Selection of the most liked options. Each of them is analyzed for compliance with the main criteria of the “correct” name: brevity, readability, euphony, spelling variability, meaning, etc. As a result, there are several options that are subjected to further examination.
7. Testing the name on real people representing the target consumer group. Do they like the proposed option, is it easy to remember, what associations does it evoke, does it increase confidence in the company - that is, they get an opinion on how best to name the company, directly from the company's potential customers.
8. Legal examination of names: whether they comply with current legislation, whether they violate copyright.

Where to order naming

A serious business is sensitive to its image, and large companies leave the development of corporate identity in the hands of professional naming agencies. The service is not cheap: ordinary entrepreneurs who do not have "space" budgets cannot afford it. Most people have to manage on their own. But it turns out that it’s not so easy to come up with an original, “catchy” name for a company on your own. There is a problem: where to get ideas for inspiration? Where to "spy" interesting thoughts?

An excellent solution is to arrange a “brainstorming” and choose the most successful option from the mass of creativity. And if professional copywriters act as generators of ideas, don’t even hesitate, the result will suit you 100%. Can't think of a suitable name for your company? Do not know how to name an online store, choose a domain for the site, write a slogan? You can order naming online on the TurboText copywriting exchange! For a nominal fee, you will receive hundreds of original titles, "tailored" to your requirements. You just have to decide on the winner and get a unique brand at your disposal.

So, in order to order naming on TT, you must first register on the site. Then you select the "Naming" tab and click "Create Order".

Now you need to choose what exactly you need - a domain name, a name or a slogan.

Be sure to check the boxes wherever necessary.

Ready! Now it remains only to consider the proposed options in order to choose the best one.

Decided to start your own company? Take care to choose a good name for her. Without a name, you will not be registered with the tax authorities and the pension fund, you will not be able to open your own account, sign various contracts and conduct business. But how to come up with a company name and what should it be? You should think about the name in advance, before you go to register with the licensing authorities. It should be harmonious, short and memorable, attracting customers, not scaring them away. Don't know how to choose the right name? Let's take a look at this moment.

Key principles

The local tax office can register almost any company name. But do not take the first word or expression that comes to mind - think carefully about the name of your company and try to make it reflect its essence.

The name of the company should reflect its essence

Observe the following rules:

1. The name should be in line with the type of activity of the company.
2. It should be easy to read, simple and memorable.
3. A big plus is originality. Research the registries in your city to find something unique. Enter a name in an Internet search engine - the fewer pages found for the query, the better.
4. Try to avoid ambiguity and word play: the simpler and more positive, the better.

Note: often the tax authorities do not register a company with a name that is already active in the city. You should take care that the name is unique.

Why is it important

Most people select companies either by the reviews of friends / acquaintances, or by finding them on the Internet. A sonorous, beautiful, memorable name has to itself, sets up for positive and communication. Think for yourself who you would turn to - the Leader company or PischPromBytDostavka. The leader will immediately be remembered, it will be easy to find her on the Internet, advise her friends and write down the number in the phone book.

But when choosing a name, you should be careful. People often make the mistake of giving their businesses controversial names. For example, the Gorgon beauty salon or the Atlantis travel agency is not the most reasonable solution, precisely because the name has a hidden meaning that crosses out the successful activities of the company.

Explore the Market

When writing a business plan, you will most likely conduct market research and draw a portrait of your client. Focus on it, but don't overdo it. If most of your customers are teenagers and young people, then you can use some slang word (for example, Bomba store). But such a name will certainly not be to the taste of older people who are poorly versed in modern trends.

The company name should be simple and memorable

Also try to link the name to what you will be doing. For example, the name "Cheap overalls" immediately determines the type of your activity and the pricing policy of the company. It will be of interest to a wide range of workers who use workwear, as well as management looking for interesting offers for their production. But the name “Inexpensive elite mink coats”, on the contrary, will spray your audience. Those who are looking for an elite mink will not want to go to an inexpensive store for the general public, and those who want inexpensive fur coats will immediately discard your option because of the elite.

Connect to activities

People often choose beautiful company names that have nothing to do with the job profile. But this is not so bad - there are situations when the name misleads the client and creates a large flow of non-target audience. For example, you are selling optical sights and night vision devices for hunting. Your company is called "Sharp Eye". Most visitors will think that you can buy contact lenses, glasses, or, in extreme cases, spyglasses with binoculars, but not night vision devices.

Note: if it is not possible to bind the name to the activity, then take a neutral, expressive name. This is a good option for large and small companies.

The more original, the more customers

If you take some banal name, for example, the Aphrodite beauty salon, then you simply will not be found in search engines or in directories, since there will be a huge number of such salons in all regions of our country. Try to choose something unique - this way you will be quickly found on the Internet, you can easily climb to the TOP without serious investments.

Read also: How to earn money for an apartment without an apartment and a good income

Only positive emotions

How to name a company so that it is successful, profitable and attracts customers? Try to evoke positive emotions with her name. Avoid negativity and controversial situations. For example, the Nif-Nif cafe will evoke associations with a children's fairy tale for some, and for others with a pigsty. Clothing store "Garden of Eden" is also not the best choice, because in paradise, according to legend, everyone went in costumes of Adam and Eve.

Come up with several options and experiment with them, discussing with friends and colleagues

It is also not recommended to call a business by its own name or surname. In extreme cases, somehow beat her to get an interesting name. For example, the owner Vladislav Dorn decided to open his own travel agency and call it in tune with his name. In this case, the name “Lord of the Roads” would be a good alternative. But the hairdressing salon "Lana" has a right to exist, since the name here is quite abstract. Another reason not to call the company by its name is the possible sale of it in the future. It is unlikely that the new owner will want to manage a company named after someone who is not clear.

Simplicity and memorability

The simpler the name, the easier it is to remember. Don't overload your customers with unnecessary information. For example, you decide to open a candy store. You can call it "Vali's Delicious Raisin Cupcakes", but this name is unlikely to be popular. But “Funny Marmalades” will surely be remembered and will attract many new visitors with children to you.

Come up with a few names and “test” them with your friends. Give them a name, find out what associations it evokes. Do the same experiments with children - they may give you unexpected results.

Remember the laws

The law clearly regulates the requirements for the name of companies, so be sure to carefully study this section. Let's figure out how to name a company so that it is successful. The list of title requirements is as follows:

1. All foreign names in official papers and in advertising must be written only in Russian letters. That is, when coming up with an English name, think about how it will look in transcription. Foreign letters can only be used in the abbreviated name.
2. The name includes the form of ownership of the company. That is, you can be abbreviated as Nymfa LLC, but officially you will be Nymfa Limited Liability Company.
3. The name of the company should not contain the names of countries or the official names of government agencies. You will not be able to name the company “Forma for the FSB”, “Lawyers from the GPU” or “Beer from the Czech Republic”.
4. You can not use brands of well-known companies. You will not be able to register Apple Notebooks or Voronezh Sprite.
5. It is not allowed to use names that offend the feelings of believers or certain categories of citizens.

Note: you can register two names for the company - one is official, the other is short. This will allow you to significantly expand the capabilities of the company.

Brevity is the sister of talent, the simpler the name, the more customers will remember it

For example, officially your company is called "Irkutsk specialist management firm", and abbreviated as "IFUS". IFUS is an interesting and memorable name that will appear in advertising and colloquial language, and in official documents there will be a full transcript of this name.

The question of how to name an LLC is a very serious one. Simply put, how the ship is named also depends on how it sails.

And speaking specifically, the name of the LLC refers to a marketing tool, and there are known cases of changes in the financial condition of the organization after changing its name.

In addition, the business card of the company - its name, should evoke positive associations and impressions among consumers and others. Especially if customers are still not familiar with the company.

Gone are the days when the same signs hung on all stores; in times of competition, choosing a company name requires a special approach.

Basic rules for choosing the name of an LLC

How to choose the name of a firm or company, based on the laws of the Russian Federation?

The Civil Code, Article 1473, part 4, confirms that a legal entity must choose an individual name, reflected in the main documents of a commercial organization. It must be registered in the Unified State Register of Legal Entities.

There are certain rules that explain how to choose the name of the organization. Violation of the conditions for choosing a name may result in refusal of registration in the register.

Rules for the formation of the name of a legal entity:

1. There should be a reflection of the legal form, for example, CJSC or LLC.
2. If it is composed of Latin, English or any foreign words, there should be a variant of the name in Russian.
3. There is a restriction on word combinations with parts "Mos" or "Ros" that are derived from "Moscow" or "Russia". Permission is required to use them.
4. There should not be coincidences with the names of various departments, law enforcement agencies and ministries.

The LLC sign must be memorable and resonant. It is desirable that it be associated with the profile of the organization.

Note: invented phrases must be based on Federal Law No. 14 of the Civil Code, adopted on February 8, 1998, describing the requirements for limited liability companies.

How to name a company

How to come up with an interesting, memorable name? Even customers will be happy with a simple and pleasant name of the organization, it will serve as an advertising tool.

How to choose the right brand name?

An easy-to-pronounce, positive-emotion sign can:

1. Be related to the product, but do not describe it.
2. Consist of the surname of the owner and the prefix K +, or his name. Although it is possible that in the future a situation may arise when it is necessary to change the surname or name. Of the well-known, there is a concern "Mercedes", bearing the name of the owner's daughter.
3. Display the concept of the organization, for example, "Windows - home".
4. Be an abbreviation of initials or objects, e.g. "OiD" means "windows and doors".
5. Be original through the use of sonorous foreign words such as "Corporation" or "Promotion".
6. Include characters from history or Greek myths, such as the Perseus pool.
7. Be compiled according to Feng Shui, harmoniously combining symbols and positive meaning.

Lucky titles should not have a time frame, they are aimed at the future prosperity of the organization. For example, "Sport - 2001" will not be relevant in 2018.

It is worth noting: do not look for a list of free titles. If the name matches the one already listed in the Unified Register, your organization will differ in registration number. Therefore, name your company whatever you want, but within reasonable limits.

How is it forbidden to call an LLC

The main condition that must be observed when choosing the designation of an organization is the inadmissibility of designations that violate the principles of morality, public interests and humanity.

Prohibited use:

• patented names, there can be no second "Adidas";
• full or abbreviated names of any state;
• names of bodies related to state power at any level;
• profanity, slang, obscene words;
• complex words and words that have a negative meaning;
• hackneyed phrases and patterns;
• full or abbreviated names of public associations and international organizations.

Consider: if you want to add a part of “Ros” or “Mos” to the name, you must obtain permission from the Interdepartmental Commission, where you will need to pay a state duty of up to 50 thousand rubles.

Permission to use the words "Russia" or "Ros" is obtained if:

• the organization has representative offices in the territory of the constituent entities of the Russian Federation, occupying half of the country;
• the organization is considered a large taxpayer, according to the legislation of the Russian Federation;
• the company plays a leading role in the market for a particular product.

The use of the word "Moscow" is justified by the Decree of the Government of the capital No. 147, issued on March 27, 2015. It discusses the order in which the state symbols of the capital can be used.

Violation of certain rules for composing the name threatens with legal claims and lawsuits that may result in bans on this name and financial losses.

Examples of beautiful company names

Creative LLC names can be obtained from naming agencies that can be contacted online. The options proposed by them can be very different, the main thing is that they be happy.

And experts select them as they like, sometimes just alphabetically. For example, listing beautiful words with the letter "A".

However, their services will not be free.

Construction

Brand names for construction companies can be justified by the reliability, trust and competitiveness of the organization.

Construction company name options:

• "Uyutdom";
• "Your home";
• "Build House Service";
• "In order" and others.

Here you need to be very careful. Clients are unlikely to believe that the builders of Mig Dom Stroy can build, for example, a medical center with high quality and on time.

Trade

Trade objects need to be decorated with memorable and accurate signs, rich, reflecting the type of activity of trading companies:

• assortment of purchases - "Books", "Stockings";
• the scale of the display of goods - “Lavka”, “Bazaar”;
• product quality - "Budget", "Extra";
• the relevance of the types of purchases - "Second Hand", "Fashion";
• gender and age characteristics of buyers - "Modnik", "Cavalier", "Madame".

Transportation

Brands of transport companies should stand out from competitors.

Their names may be:

• using English words, for example, artway - translates as "road with art";
• with the union of the initials or part of the owner's surname with the prefix "trans" or "auto", for example, "AlexTrans";
• with the association of transportation, road, speed, for example, "Trajectory";
• using the abbreviation BNK, which stands for Speed, Reliability, Quality.

Examples of the names of companies engaged in cargo transportation are Avtotrans, Transservice.

For taxis often use - "Mustang", "Fast and Furious".

The prefix "Auto" is widely used, for example, "Favorite auto".

Furniture organizations

The names of furniture enterprises can be justified:

• creation of elite furniture - "Vip Style", "Elite Style";
• production of furniture items of certain styles - "Empire House", "Baroco - Style";
• using cool popular words - “Stool”, “Papa Carlo”;
• the presence of style and luxury - "Furniture Style", "Prima - M".

law firms

Such organizations have weighty and unshakable names: "Partner", "Advisor", "Themis". Such brands create an opinion about the high qualification of the company's employees who are able to solve any legal issue. The best of them achieve high goals.

Tourism

Brands in tourism depend on the specialization of the company.

For a beach holiday suitable: "Sea Breeze" and "Sunny Beach".

In the presence of sightseeing trips - "Oasis", "Columbus", "Traveler". Prefixes "Cruise", "Travel", "Line" and "Tour" are common.

Neutral names are given to companies with a diversified business, those that do not cling to any profile. For example, a historical name or the name of a mythical hero.

If you do not consider yourself an idea generator, you cannot come up with an original and successful name for your company, then re-read the article and the answer will come by itself. Good luck!

Watch a video that gives practical advice on how best to name an LLC:

The name of any organization or firm is its calling card.
Without even knowing the specifications of the enterprise, a potential client can form quite stable associations and impressions based on its name alone. The name of the LLC should be sonorous, memorable and at least partly hint at the profile of the organization.

Dear readers! The article talks about typical ways to solve legal issues, but each case is individual. If you want to know how solve exactly your problem- contact a consultant:

APPLICATIONS AND CALLS ARE ACCEPTED 24/7 and 7 days a week.

It's fast and FOR FREE!

Assigning a company name during registration

You need to think about how to properly name your company even at the stage of its registration, and this process itself is regulated by fundamental regulations.

Regulations

The main documents that should be followed when choosing a name for an organization are:

1. Federal Law No. 14-FZ dated 08.02. 98 "On Limited Liability Companies";
2. Civil Code of the Russian Federation.

The basic rules for determining the name of an LLC can be determined by the following list of requirements:

• the name must indicate the legal form of the company;
• it is possible to use in the name of the company foreign borrowings indicated in Russian transcription;
• it is possible to use in the name of indications that the enterprise belongs to the Russian Federation or its constituent entities;
• the inclusion of the words "Russian Federation" or "Russia" in the name itself is allowed only with special permission;
• you cannot use company names that are identical to the names of other legal entities, or confusingly similar to them;
• It is unacceptable to use designations that are contrary to the principles of humanity, morality and public interests.

How can you name the company?

There is a whole branch of knowledge, techniques and methods aimed at the optimal choice of brand names - naming. Based on many years of development and practice of specialists in this area, a number of points have been identified that can be followed when choosing a name for a company.

So, naming suggests:

• Choosing a company name based on the name of its owner. This is the easiest way that does not require special ingenuity. The firm can be called by its own name, surname or even initials, or using the names of relatives. For example, the Mercedes concern got its name in honor of the daughter of its owner.
• Inclusion in the name of the name of the main product. If the company will produce windows, then maybe it is worth starting from this word, adding a consonant addition to it, something like “Window-Grad”.
• Definition in the company name of its main concept. For example, a Taxiplane will very accurately express the idea of ​​​​its owner - a taxi with a fast transportation of customers;
• Using a regional approach. Allows you to express in the name of the organization its geographical location: "Astrakhan windows".
• The use of abbreviations for better memorability and easy perception of the name. By shortening long and boring names, you can get more sonorous names, for example, PID - “Ceilings and doors”.
• The introduction of foreign words into the name. Originality and adherence to Western traditions can be brought to the name by such words as "Promotion", "Corporation", "Food" and other sonorous words in English.
• Activation of fantasy. If the owners do not have a lack of it, then the choice of names for an LLC can be simply inexhaustible.

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code:

1. It is impossible to use the names of states in the names of companies, including abbreviations;
2. It is unacceptable to use the names of any power structures of the Russian Federation and their subjects;
3. It is forbidden to use the names of other international, intergovernmental and public organizations;
4. The use of obscene, obscene, immoral words and expressions in the name of the LLC is excluded;

It is unacceptable to create names that are too closely reminiscent of already existing brand names (protected by copyright law).

If these rules are not adhered to, then the owner of the organization may be subject to serious lawsuits and claims, which in the end will result in large financial losses for him and prohibitions on the further use of the chosen name, and hence the loss of the already promoted brand.

Choosing a name for an LLC (examples)

Choosing the name of your company, you should proceed from its specification. Of course, the name of a grocery retailer can be very different from the name of a construction or law firm. Therefore, here too, naming specialists presented a number of recommendations to entrepreneurs.

Video about choosing a name for an LLC

There are several main styles of company names and trends:

• standard– cases where everyday, simple word forms are used in the name of companies;
• different- when rare or infrequently used words or expressions that have a special meaning are used in the name of firms;
• obvious- cases in which common names of objects are used in the crosshairs, which make it easy to determine its direction of activity by the name of the LLC;
• fashionable– are more used in tech companies that follow all the trendy technologies and choose their name from their name.

Below, options will be offered on how to name the LLC company in accordance with its main direction.

Construction firm

When choosing a name for a construction company, it is best to focus on its reliability and emphasize competitiveness. The requirements of clients to developers are quite simple: the quality and time of construction work must meet all the necessary standards.

There are quite a few examples: Domostroitel, StroyDomService, StroyKo, Your Home, Megapolis. But do not overdo it in an effort to emphasize your own uniqueness.

Such a name as MigDomStroy may be associated by customers with the low quality of construction work due to the emphasis on the speed of their production.

Trade

There is no shortage of retail outlets today, perhaps nowhere. Therefore, the name of the store, whether it is the sale of food, clothing or technology, must be given accurate, attractive and memorable.

When choosing a name for a company, you can proceed from various factors:

• by product range: Shoes, Clothes, Wardrobe, Down jackets, Trousers, Stockings, Food, Food, etc.;
• according to the scale of the assortment display: Giant, Bench, Bazaar, Floor, Enfilade, Island, etc .;
• according to the quality of the offered goods: Premium, Extra, Elite, Glamour, Queen, Budget, Economy, etc.;
• according to the relevance of product groups: Squeak Fashion, Second Hand, Fake, Season, Boom, Fashion;
• by gender and age of the audience: Miss, Madame, Fashionista, Children, Baby, Drive, Cavalier, Macho, etc.

These groups of names do not exhaust the possible options.

Names can be mixed and matched to create meaningful names that match the LLC's profile.

Even a simple grocery store can be named in such a way that remembering it among many similar companies will not cause difficulties for any fleeting customer.

Transport, taxi and cargo transportation

It is better to give companies with such a profile a light, memorable name. It is precisely the quality of the speed and safety of the delivered cargo that is important for all consumers of transport services, whether it is the transportation of people or building materials.

For a taxi service, the following names can be very sonorous and quite meaningful: Derby, Fast and Furious, Drive, Mustang.

For companies engaged in cargo transportation, the prefix "Trans" will give an obvious semantic load: TransService, Auto Trans, BystroTrans, Regional Transport Company (RTK).

Often they use the prefix, suffix or ending "Auto" in the name of such companies: AutoForward, FavoritAvto, MoscowAvtoRulevoy (MAR), etc.

Catering enterprises

When opening a catering enterprise, when choosing a name, they usually focus on its concept and catchiness of the name. Some names are suitable for a coffee house, others for a bar, and others for an elite restaurant. In addition, it makes sense to take into account the main menu card offered in this institution.

So, companies that present their customers with a large selection of sushi dishes should be given a name that will include this word: ears bar, Sushi restaurant, Tasty sushi.

The coffee house will attract its client with such names as: Cup, Mocha, Cappuccino. A cafe with an oriental slant can be named after the fairy tale of the same name "1001 nights".

The sports bar will become memorable with sonorous names Bet, Favorite, classic dining establishment – ​​significant Tavern, Break or, for example, by the name of the owner - Uncle Kolya.

LLC for the construction of oil and gas wells

Such companies often have their own industry prefixes, such as:

• "oil",
• "gas",
• "those",
• "oil".

The names of such firms do not shine with a special variety, but even here you can turn on your imagination by naming your brainchild in a more original way: GasOilResource, OpenOil, Storms and Swing, Pathfinder, etc.

Medical organization

In order to evoke the right associations among consumers of services, it is customary to give various private medical offices or centers two-syllable combinations: the first part of the name usually indicates the field of activity of the company, and the second - its specialization. For example, Clinic Dentist or Medical Center Pediatrician.

Such firms are usually targeted at an audience that is more or less dissatisfied with the quality of free health care and has sufficient funds to provide themselves with a first-class medical service.

Examples: NeBoleika Clinic, Hippocrates Medical and Diagnostic Center, Health Center.

Law and consulting firms

Law firms usually position themselves as centers with highly qualified specialists in the field of jurisprudence, capable of solving any problem both in the field of servicing legal entities and individuals. The name of such firms must be strong and unshakable: Advisor, Themis, Standard, Partner, Navigator.

For consulting and recruitment agencies, emphasis is also placed on the professionalism of the staff.

It is also allowed to use word forms that reveal the direction of the work of such companies: Freeze Frame, Governor, ConsultPlus, Guide.

travel companies

It all depends on the specialization of the agency. If this is mainly a beach holiday, then the name of such a company should be associated with the sea, sun and sand - Sunny Beach, Paradise, Sea breeze or concise Sun Beach.

If the travel agency is more focused on organizing sightseeing trips, then in this case it is more convenient to use word forms associated with geographical discoveries or features of various countries - Columbus, Almanac, Traveler, Oasis.

The most common prefixes for complex names: T ur-, travel-cruise-, line-etc.

car service

Almost any company that distributes spare parts or provides car service, car wash, tire fitting, etc., cannot do without a weighty and meaningful “car”.

But even here you can experiment and offer euphonious variants of names: Autoleague, Inter-Auto, Autonomy, Authority. Names such as Pilot, Phaeton, Engine, Helmsman, TuningClass.

Furniture manufacturing

An active start of a furniture manufacturing company will give an idea of ​​its target audience. If a company specializes in the creation of luxury furniture, then this gives every reason to use such prefixes as “elite”, “vip”, “exclusive” in its name: EliteStyle, ExclusiveMebel, VipStyle.

For a company whose specialization is the production of furniture of certain styles, such names as: Rococo House, Baroque Style, Empire House, Renaissance Classic.

They will attract their client and such names as 12 chairs, Wood, Papa Carlo, Stool.

Neutral names for diversified businesses

If it is planned to create a diversified company covering several areas, then it will be more successful to choose a neutral name that does not cling to any one narrow profile.

Curiosities associated with the name

Not all naming creations have been successfully used on the world market.

For example, the well-known company General Motors at one time could not promote Chevy Nova cars to the markets of South America. But it turned out that in Spanish "no va" means "will not go." Sales bounced only after this car model was renamed Caribe specifically for the Spanish-speaking market.

The name of the company is the first thing that potential customers, suppliers and other partners pay attention to. Therefore, choosing it is an important step in building a successful business. The name should be unique, catchy and memorable in order to stand out from the competition and evoke a positive reaction from consumers.

Below are tips for choosing a company name for an LLC, examples of company names from various industries, and legal restrictions.

How to choose a business name that brings good luck?

Choosing a name, the company should build on the reaction of customers. If it is understandable to the consumer, causes positive emotions and thus contributes to sales growth, then it can be considered successful.

It is worth paying attention to the following nuances:

• The name of the company should not mislead the client. For example, Bogatyr LLC should not be called if the company sells flowers.
• It is better to refuse variants of names with reference to the location of the company. This may become a problem in case of expanding the geography of sales and may require renaming.
• The name does not have to be directly related to the organization's activities or products. It is better to focus on memorability and ease of pronunciation.

Advice: using foreign words in the name of the LLC, clarify their meaning so that consumers do not have problems with interpretation.

To find out whether the energy of the name of an LLC corresponds to the type of activity of the enterprise, it is necessary to represent each letter of the name as a number and sum up until a single digit remains. Example:

• "Magnet" - 5 (M) + 1 (A) + 4 (G) + 6 (H) + 1 (I) + 2 (T) \u003d 19.
• 19 is 1+9 = 10.
• 10 is 1+0 = 1.

After doing the calculations, you need to turn to the decryption:

• 1 - a good choice for firms involved in innovative developments, new technologies, etc.;
• 2 - suitable for medical and educational organizations, design firms, hairdressing, cleaning companies;
• 3 - for business in the field of entertainment, catering, advertising;
• 4 - a number that brings good luck to large LLCs whose activities are related to agriculture, engineering, design, construction;
• 5 - the energy of the five favors the field of sports and recreation (sale of inventory, sanatorium complexes, fishing accessories);
• 6 - will bring good luck in creative industries, floristry, decor, cosmetology and medicine;
• 7 - suitable for companies producing expensive and exotic products;
• 8 - contributes to the success of the accounting, auditing business and everything related to finance;
• 9 - promises good luck to charitable and educational organizations.

LLC name - examples (list)

Consider options for different companies.

Construction company name

In this area, it is important to create a sense of reliability in customers. The most popular prefixes in the names of construction companies are "house" and "build". List of examples:

• "DobroStroy";
• "Your home";
• "ZhilStroy";
• "MasterStroy";
• Comfort Town.

Law Firm Names

The name should inspire the client with confidence that his problem will be solved by competent specialists. The sonorous names of the founders and words associated with law and law are often used. List of examples:

• "Smirnov and partners";
• "Your right";
• "Hand of Themis";
• "Code of honor";
• "Letter of the law".

Names of the transport organization

The name of the transport company, as a rule, should evoke associations with the road, delivery and cargo. List of examples:

• "Cargo Technologies";
• "Vesta-Trans";
• "Azimuth";
• Alfa Logistic;
• "Steam Trans".

Travel company names

Associations with the sea, sun and relaxation will be appropriate. If the company is highly specialized (only last-minute tours, trips to certain countries, etc.), this should be reflected in the name. List of examples:

• "Let's go with us";
• "Fire tours";
• "Fly Asia";
• "Tropic Tour";
• Holiday Time.

Accounting company names

For a positive perception of the company, you should choose solid names that directly or indirectly indicate the type of activity. You can play around with the words "audit", "expert", "balance", "accounting", etc. List of examples:

• "Audit Premier";
• "Predicate";
• "BukhBuro";
• "Audit 911";
• Phoenix Account.

Names of the medical organization

Clients perceive medical terms and words related to health best of all. List of examples:

• "Best Clinic";
• "Good doctor";
• "Harmony of health";
• "Family doctor";
• "Paracelsus".

Furniture company names

The name of the company can be associated with luxury, comfort, style or interior items. List of examples:

• "Trio-Interior";
• "Pan Divan";
• "Chair and table";
• "Mebellion";
• "33 dressers".

Advice: if you are planning to open a business, check out.

What is not allowed in a company name?

According to the norms of Russian legislation, prescribed in Article 1473 of the Civil Code, the following cannot be used in the name of an LLC:

• offensive designations and words in relation to individuals or groups of the population;
• full or abbreviated names of foreign countries - for example, Sweden LLC;
• names of public associations;
• names of state authorities and local self-government;
• the words "Russian Federation", "Russia" without special permission;
• names that are intellectual property and protected by copyright law.

In general, the following requirements are imposed on the names of an LLC:

1. The full name of the enterprise must consist of letters of the Russian alphabet - transcription is used for foreign words, Roman and Arabic numerals can also be included.
2. In constituent documents, the name must be written in Cyrillic, Latin is used only when filling out forms in a foreign language.
3. The unique name of the LLC is indicated in quotation marks and follows the legal form; an example is the limited liability company "Health Key".

In addition to what is prohibited by law, the name is not recommended:

• use long and hard to pronounce words - they are difficult to remember, and they often look too formal;
• abuse abbreviations - the name may turn out to be faceless;
• speculate on the names of popular brands - as a rule, names like "Adibas" and "Dolci Goban" cause only mistrust among customers;
• use the adjectives “selective”, “exclusive”, “elite” - they often have the opposite effect, and the name looks cheap in the eyes of consumers.

Where can I order a name for my organization?

Often, businessmen entrust the development of a name for their company to professionals in the field of naming - this is the name of the process of creating an original name for an organization. The specialist's task is to come up with a commercially successful name that will be used as a marketing tool.

You can turn to numerous design studios for help by entering the phrase “order naming” in the search engine. Freelance copywriters also provide this service. You can find a contractor for an order or hold a competition among authors, for example, on the site freelance.ru.

Summing up

When coming up with the name of an LLC, it is recommended to focus on ease of pronunciation, memorability and originality. If you need a name that brings good luck, you can create it based on the principles of numerology. The name must not be offensive and infringe intellectual property rights. You can order a company name in a studio that provides naming services.