Nowadays, many people have begun to get involved in sports. And it’s not about fashion, which dictates a healthy lifestyle, but rather about the variety of entertainment. People are divided into two large groups: those who directly prefer to play sports, for example, riding a bicycle, motorcycle, skating, playing football or basketball, and those who follow the success of popular sports clubs and athletes. It is about the fans and their resting place that we will talk in more detail in today’s article.

In our previous publication we already looked at. Today, we’ll talk about how to open a sports bar from scratch, determine the profitability of the establishment and draw up a detailed business plan.

Important points. Before you start implementing your business idea, you need to take into account a number of important nuances that will significantly affect your success.

Choosing a direction

The chosen concept of the establishment must be skillfully implemented. First of all, decide on the direction. Keep in mind that there are many types of sports and it is impossible to broadcast all sports competitions in one room; it is much easier to choose a specific direction. At the same time, take into account both the popularity of the sport among the population and the competition. For example, you can open a sports bar where football or boxing will be broadcast; many people also like tennis or hockey.

Having decided on the direction, you can begin to draw up a detailed business plan for a sports bar with calculations.

Making a business plan for a sports bar

I recommend that you draw up a detailed business plan for a sports bar with calculations in order to understand the required amount of investment, approximate payback periods and possible profit from the business. It is also very important to focus on economic concepts such as profitability, demand and competition. As far as demand is concerned, the sports bar is quite popular among the population, so the competition in this field of activity is quite serious. But, despite this, opening an establishment of this format is considered a profitable business, promising stable profits even in a crisis.

Stages of a business plan for opening a sports bar:

1. Choosing the direction and concept of the establishment (profitability, demand, competition);
2. Legal registration of business (execution of all necessary documents, obtaining licenses);
3. Search, rental and registration of premises;
4. Purchase of equipment for a sports bar;
5. Hired personnel;
6. Material and physical costs (detailed calculation of all financial investments);
7. Advertising campaign and further prospects for business development.

Your business plan for a sports bar should include all these stages; you also need to correctly calculate all the costs of implementing the project and draw conclusions about the profitability of the business.

How to open a sports bar from scratch?

There are two ways to open a catering establishment: purchase a ready-made establishment or open a sports bar from scratch. Naturally, it would be profitable to purchase a ready-made, profitable business, but the fact is that, as a rule, such options are initially unprofitable; you must agree that no one will sell a profitable project that brings in money. Therefore, in my opinion, it is more prudent to open a sports bar from scratch.

Many aspiring entrepreneurs are interested in how much it costs to open a sports bar. No one can answer this question with accuracy, because it all depends on a number of important nuances, such as the cost of rent, the purchase of equipment, an advertising campaign and much more that you cannot do without when opening a catering establishment.

To open a sports bar from scratch you need to find investors who will sponsor your project. In order to find rich investors, you need to draw up a competent and detailed business plan for a sports bar with all the calculations.

Business registration

As for the premises, it is also necessary to comply with the norms and requirements of the sanitary-epidemiological and fire services.

If you plan to sell alcoholic beverages in a sports bar, you must obtain a license. But as a rule, most fans drink beer, so you can limit yourself to this drink, as well as non-alcoholic cocktails and hot drinks.

Renting premises

The location of the catering establishment is of priority importance, so pay particular attention to this nuance. I don’t recommend that you open a sports bar in the city center, renting premises in such a place will be very expensive, and the clients of sports bars are people with average incomes, so expensive prices will only scare people away. It is much more profitable to find a place in a residential area of ​​the city with high traffic.

The area of ​​the sports bar should be about 150 square meters. m. and more, because, as a rule, a lot of fans gather, and there should be enough space for everyone. And since sports matches are broadcast constantly, you will have customers all the time. Especially many fans visit sports bars on weekends, when important championship matches are most often broadcast. It is advisable that the sports bar accommodate at least 50 people, only then will this establishment become popular.

Interior

Decorate the room depending on the theme and concept. Accordingly, if you are opening a football sports bar, then decorate the interior appropriately by hanging photographs of famous football players.

Room equipment

In a sports bar, as a rule, there is no provision for serving any complex dishes; you can completely limit yourself to light snacks. The menu should include snacks, sandwiches, cold cuts and cheeses, dried fish, crackers and chips; you can also serve salads. As for alcohol, it will be enough to offer several types of beer, as well as soft drinks. You can enter into supply agreements or purchase and organize the production of the actual live drink.

Therefore, you don’t need any special kitchen equipment. A microwave oven, coffee maker, dishes and cutlery are quite enough.

Broadcast of sporting events

In order for customers to be able to watch important sporting events live, you need to enter into agreements with the relevant companies that provide online broadcasting services.

In the hall of the sports bar, for convenience, you need to place several large plasma monitors with the help of which customers can watch sporting events.

It is very important to provide your visitors with a high-quality broadcast of the match. If you lead the fans even once, you will lose authority and trust of clients, and the business will become unprofitable.

Recruitment

Particular attention should be paid to personnel selection. The success of the entire business will depend on this. To operate a sports bar, you need to hire a cook, a bartender, waiters and an accountant.

Pay special attention to the personal qualities of your employees. The sports bar staff should be friendly, friendly, and attentive to visitors. You always want to return to a pleasant establishment, keep this in mind. Every client counts, there is quite a lot of competition in the catering industry, so being rude to visitors is an unaffordable luxury.

Advertising campaign

In order for your sports bar to attract customers, people should be informed about the opening of a new establishment. To do this, use all kinds of options to attract customers.

Internet advertising. Modern youth spend most of their time on online forums and social networks, from where they learn and share relevant information. Therefore, advertising on social networks and on popular Internet sites is an effective way to quickly attract people's attention.

* The calculations use average data for Russia

1.Project summary

This business plan discusses a project to open a sports bar with 70 seats in a city with a population of more than 500 thousand people. The format of the establishment will include the services of a bar-restaurant with the organization of live sports broadcasts. The work of the establishment will be aimed at creating a comfortable meeting place for citizens and watching sports matches. The bar's customers will have access to high-quality cuisine, which will be based on German dishes, as well as other popular dishes from other cuisines of the world. The target audience of the establishment will be the male part of the population, aged about 25-45 years with an average income level. The sports bar will be located in a rented premises with a total area of ​​200 sq. m. meters.

To achieve this goal you will need:

The volume of initial investment in opening a sports bar will be 3,017,000 rubles. Source: own funds. The payback period for the establishment is 2 years and 1 month.

2.Description of the industry and company

Sports bars are usually called establishments that combine two formats - a bar where alcoholic drinks and food are served, and rooms for broadcasting various sports matches and fights. Unlike ordinary establishments, sports bars are a center of attraction for groups of fans who come in groups to cheer for their favorite teams. This type of establishment came to Russia from Europe and quickly won fans. According to the 2GIS company, which analyzed the services of 6,000 thousand bars in 40 cities, it was found that in half of the cities the share of bars with broadcasts exceeds 30%, and in five cities of the country (Rostov-on-Don, Krasnodar, Astrakhan, Krasnodar and Naberezhnye Chelny ) and completely exceeds half. This situation can be partly explained by the increasing interest of Russians in sports. According to VTsIOM, the number of Russians who engage in sports at one time or another in 2015 increased to 61%, reaching a maximum in 9 years. From 2006 to 2015, the number of people regularly involved in sports also increased by 7% (from 9 to 16%). On the other hand, the popularity of such establishments can be explained by the fact that sports broadcasting is an additional reason for a meeting, so for many, going to a sports bar becomes more attractive than going to a regular restaurant or pub.

The planned opening sports bar with 70 seats will be located in one of the densely populated areas of the city with a population of more than 500 thousand people. The format of the establishment will include the services of a bar-restaurant with the organization of live sports broadcasts. In its activities, the sports bar will strive to become one of the favorite places for sports fans in the city. The work of the establishment will be aimed at creating a comfortable meeting place for citizens and pleasant viewing of sports matches. The bar's customers will have access to high-quality cuisine, which will be based on German main courses, as well as other popular dishes from other cuisines. Sports matches will be broadcast in the evening on several plasma panels providing high-quality images. The target audience of the establishment will be the male part of the population, aged about 25-45 years with an average income level.

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To open a dispute bar, a new legal entity will be created - a Limited Liability Company. UTII (single tax on imputed income) will be chosen as the form of taxation. The organizational structure of a sports bar will be quite simple and will include a manager, subordinate employees of the hall (waiters, bartenders, cleaners), as well as cooks and accounting.

3.Description of services

According to OKVED, the activities of a sports bar will fall under codes 55.30 - Activities of restaurants and cafes and 55.40 - Activities of bars. A special feature of the sports bar will be a wide range of dishes and high quality food and drinks. The sports bar menu will consist of hot dishes, cold snacks, low-alcohol drinks, soft and hot drinks and desserts. Beer will occupy a special place among drinks, the range of which will include 15 of the most popular foreign and domestic brands. The sports bar will operate in the mid-price segment. The price of products will traditionally consist of production costs and markups. The price list with the approximate price range of the sports bar is presented in Table. 1. There will be no charge for watching sports broadcasts.

Table 1. Sports bar price list

To open a bar and provide the described services, you will need a conclusion from the sanitary and epidemiological station and the State Fire Inspectorate, an agreement for garbage removal and recycling of lamps, as well as a cash register card. You will also need a license to sell alcoholic beverages at retail. The state duty will be 65 thousand rubles.

4.Sales and marketing

The main clients of the sports bar will be men who love to watch football, hockey matches or other competitions in the company of friends. As a rule, such companies gather in the evening and at night, during broadcasts. The age of target customers is around 25-45 years. Usually these are people of average or above average income who can afford the so-called German cuisine, characterized by an abundance of meat and seasonings.

They gather in the evening and at night. Average age is about 30 years. These are mainly men under the age of 35-40 with an average level of income, who gather in a friendly group to watch a hockey or football match in the evening or at night. They prefer so-called German cuisine (with an abundance of meat and seasonings) and various types of beer.

Due to the increase in the number of such establishments, a well-thought-out marketing strategy will be required to win customers and form a loyal attitude towards the establishment. A month before the opening, an advertising campaign will be launched, which will include the placement of billboards announcing the opening of a new establishment, an advertising video will be launched on local radio, and work will also begin on maintaining the pages of the sports bar on social networks with the highest concentration of target audience. The opening of the sports bar will be timed to coincide with one of the major sporting events.

During the main period of work, the volume of the marketing budget will include a variable part, which will depend on the flow of customers and the season, and a constant part. The latter will include expenses for regular printing of posters announcing sports broadcasts. Monthly expenses for these purposes will be about 15 thousand rubles. The variables will include additional types of advertising informing about ongoing events, promotions, seasonal discounts and others. This could be radio advertising, outdoor advertising, printed handouts, etc. Here costs can increase to 70 thousand rubles.

Much attention will be paid to the very appearance of the establishment, which should attract new customers through word of mouth. An illuminated sign with the name of the bar will be equipped on the facade of the building, which will attract attention both during the day and at night. Advertising elements will also be present inside the bar. These are all kinds of thematic posters and placards, paraphernalia, life-size figures of athletes made of cardboard and PVC, some remarkable decorative elements (for example, urinals with football goals). In addition, the establishment plans to develop programs to increase customer loyalty.

5.Production plan

The sports bar will be located on a walkable street in a densely populated part of the city and will be open daily. Opening hours: from Monday to Thursday and Sunday - from 12:00 to 03:00, on Friday, Saturday, holidays - from 12:00 to 05:00. The area of ​​the premises will be 200 square meters. meters, including a hall for visitors with 70 seats, a kitchen and a bathroom. Based on the requirements of the SES, for the convenience of visitors in the service hall there will be at least 1.8 square meters per person. m. area. The premises will be taken on a long-term lease for a period of at least 3 years. Renovating a sports bar will require raising 800,000 rubles. (at the rate of 4 thousand rubles per sq. m.), purchase of equipment - 1,717,000 rubles. In order for the television picture to be truly high-quality, only plasma TVs will be used, which will distinguish the establishment from competitors who use projectors. The diagonal of the main screen will be 85 inches and will be located on the central wall. Also, smaller televisions will be installed near tables located at a distance.

In Table. 2 shows approximate costs for equipment. The list does not indicate the costs of equipping the premises with a supply and exhaust ventilation system that was initially present in the premises.

Table 2. Costs for equipment and furniture

The sports bar will need to hire 14 employees. In Table. 3 shows the staffing table and wage fund. Security services will be transferred to a third party.

Table 3. Staffing and wage fund

In order for the establishment to be profitable, about 1900 clients per month will be enough, leaving 750 rubles in the establishment. every. If the sports bar is filled with 2040-2100 visitors per month, the net profit will be 50-70 thousand rubles. 100% occupancy can be expected no more than 4-6 times a month due to major competitions. The main costs will include rent (160 thousand rubles), payment of wages to employees (315.9 thousand rubles), and purchase of products. Other expenses will include advertising, utilities, security services, etc.

6.Organizational plan

The period of the preparatory stage until the opening of the establishment will be 3 months, which may be increased in connection with the procedures for issuing an alcohol license. To achieve this goal you will need:

Register a legal entity (LLC);

Coordinate activities with government agencies (SES, Gospozhnadzor, BTI);

Carry out repair work;

Purchase equipment and furniture;

Obtain a license to sell alcohol;

During the period of repairs, the owner of the premises will provide rental holidays.

The sports bar will be managed by a manager. His responsibilities as a manager will include financial management (control of accounting, sales accounting and cash flow control, expense control), administrative work (document flow, analytics, negotiations with partners), personnel management and marketing management, organization of product purchases and product quality control. .

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The sales floor employees (waiters, bartenders), as well as the chef supervising the cooks and the accountant will be directly subordinate to the manager. As development progresses, it is possible to expand the staff and create new positions (for example, purchasing manager).

7.Financial plan

Investments in opening a sports bar will amount to RUB 3,017,000. In Table. Table 4 shows the main items of investment costs.

Table 4. Investment costs

Indicators for the main period of the project, including revenue, fixed and variable costs, tax deductions, net profit, calculated over a three-year period, are given in Appendix 1.

8.Evaluation of project effectiveness

The calculations made allow us to talk about the profitability of the project to open a sports bar. Efficiency indicators calculated for a five-year period of activity are given in Table. 5.

Table 5. Project performance indicators

9.Risks and guarantees

The risk level of the project can be assessed as low due to its favorable location in the city center, which is guaranteed to attract customers to the establishment. In case of complete failure of the project, the cost of selling the finished business may be twice the initial costs. The main risks of the project are discussed in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Interest in sports in our country has always been at a high level, and if any major sporting event takes place, those wanting to watch the broadcasts increase significantly. Not everyone likes to watch matches at home; many prefer to visit sports bars to root for their favorite teams in the company of like-minded people.

In addition, according to Rosstat, the turnover of public catering enterprises in Russia in 2017 increased by 2.5%, to 1.427 trillion rubles in comparable prices compared to 2016. According to expert forecasts, the income of sports bars will increase annually by approximately 7 - 10%. These data indicate that opening a sports bar can bring significant profits if the business is properly organized. Sports bars are very popular because they combine a regular bar with alcoholic drinks and food, as well as a hall where matches and championships are broadcast.

The main advantage of sports bars is that they are not very common, but they have growth potential. Today, according to expert estimates, this niche is filled to a maximum of 30%. In cities with a population of up to 4 million people, from 20 to 30 establishments of this format are open. With a planning horizon of 2 years, the following indicators can be predicted:

The initial investment amount is 1 689 771 rubles

The break-even point is reached at 5 month of work.

The payback period is from 17 months.

Average net monthly profit 328 120 rubles

2. Description of the business, product or service

You need to understand that there are several options for opening a sports bar:

1. Sports bar offering beer and light snacks;
2. Sports bar with spirits and full kitchen.

This business plan will consider a model for opening an establishment offering a large assortment of beer drinks and light snacks. During the daytime and in the absence of sporting events, the sports bar will operate in the format of a regular bar. The average bill is 1,200 rubles/person. The approximate assortment of the establishment is as follows:

Sports bar opening hours: from 12:00-2:00 on weekdays and until 6:00 in the morning on weekends and days of major events. The seasonality of the business depends only on the ongoing sporting events.

3. Description of the sales market

Before opening a project, it is necessary to conduct a market analysis, determine your audience and what needs of people the product will satisfy.

The target audience of sports bars can be described as follows: these are men aged 20-45 years old who are interested in sports and attend/watch sporting events. These establishments are visited by a solvent audience of middle income and above.

Our market is segmented in the following areas: sports fans, bookmaker clients, students, businessmen.

Sports fans are the first and largest segment. Such clients love sports, but do not want to watch broadcasts at home; they prefer to spend time in the company of like-minded people.

The second segment includes clients of bookmakers, who, as a rule, have an average income. They want to watch a sporting event after placing a bet at a bookmaker, they strive to get as much information as possible about sporting events, since their bets and winnings depend on it. Consequently, their main need is timely and complete information about broadcasts and matches.

The third segment is businessmen. These people value comfort, are solvent, and leave good tips. They don't have much time to attend live sporting events, but still don't mind cheering on their favorite teams. These clients want to see high quality service and comfort in the establishment.

The fourth segment is students. They are often avid fans and do not always have the opportunity to go to the stadium, so they prefer to gather in large groups and not spend a lot of money.

Before opening, it is recommended to study the competitive environment in your city, ranking points on a five-point scale in accordance with predetermined criteria. By choosing the strongest competitor, you can determine your strengths and potential weaknesses.

4. Sales and marketing

5. Production plan

6. Organizational structure

The director is involved in management and planning, distributes responsibilities and cash flows, and makes decisions on bonuses. Its goal is to increase the financial performance of the establishment and create the proper image of a sports bar in the eyes of customers. The director's salary consists of a salary (20,000 rubles) and a percentage of revenue.

An accountant maintains primary accounting records, receives and processes documentation, payroll, maintains tax and accounting records, prepares and submits tax reports. It is important to hire a person who has experience in catering, since this activity has its own accounting specifics. Salary - 10,000 rubles/month.

The administrator deals with documentation, monitors the operation of the equipment of the entire bar, controls the work of bartenders, waiters, security guards, monitors the appearance of the staff, places orders for products, accepts goods, and maintains internal records. The operational activities of the sports bar directly depend on his work, so in addition to a salary of 20,000 rubles. he also receives a bonus equal to a percentage of the revenue, subject to the growth of the institution’s performance. It is enough to hire one administrator who will control the processes of the establishment.

The cook prepares dishes for visitors and staff, together with the administrator draws up the sports bar menu, informs the administrator about the absence and availability of products, makes preparations for the products from the menu the day before, and ensures the working condition of the kitchen at the beginning of the day. The chef's salary is 25,000 rubles. A kitchen worker keeps the kitchen clean and tidy and washes dishes (pay RUB 10,000). One cook and one kitchen worker work per shift on a 2/2 schedule.

The bartender serves visitors at the bar counter, performs the duties of a cashier, advises visitors on types of beer, manages audio and video equipment, searching for the most interesting sporting events; his salary should include at least 12,000 rubles. as salary (he will also receive tips from guests). The bartender works on a 2/2 schedule, so it is necessary to hire two bartenders.

Waiters serve visitors, take orders, clean tables, and receive payment for services (salary 8,000 rubles + tips).

The security guard is responsible for ensuring security, preventing and suppressing crime in a sports bar, including physical coercion, and monitors the operation of installed security and fire alarm devices.

Staff salaries in the first year of work

* The calculations use average data for Russia

Sports bars are a relatively new phenomenon in our country. Initially, this format of establishments came to Russia from Europe. Their appearance is due to the growing popularity of sports among our compatriots. Some of them regularly visit the gym, while others do not miss a single sporting event, sitting in front of the TV with a glass of beer. Overall, a sports bar can be considered a fairly profitable business, but it has certain features that need to be taken into account.

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In fact, a sports bar combines two formats at once - a standard bar where alcoholic drinks and various dishes are served, as well as a hall where various matches are broadcast. This, on the one hand, is its advantage: many fans will prefer such a bar to a regular establishment, but on the other hand, there is a drawback: significant sporting events are not held every day, but people who are far from sports will rather prefer a traditional bar or cafe " specialized” even when the latter does not broadcast. Therefore, before you begin to resolve organizational issues, carefully study supply and demand, determine the target audience and their needs, think about how you can increase the demand for your establishment.

The main difference (and advantage) of sports bars, when considered as a business, is their popularity with a relatively low prevalence. Today, according to experts, this niche is filled by a maximum of 30%. There is a demand for such establishments, especially if you can provide, in addition to good images and acoustics, also delicious dishes and undiluted low-alcohol drinks, and all this at affordable prices.

Let's consider the target audience of such bars. These are mainly men under the age of 35-40 who gather in a friendly group to watch a hockey or football match in the evening or at night. They prefer so-called German cuisine (with an abundance of meat and seasonings) and various types of beer.

Opening a sports bar: what documents need to be completed

Regardless of what kind of business you are going to do and where you plan to get funds for this, it is recommended that you start organizing your own business by drawing up a detailed business plan. And the sports bar in this case is no exception to this rule. A business plan will help you assess the market, decide on the format of the establishment, calculate expenses and forecast profits, and draw up a step-by-step action plan.

First, you will need to register as a legal entity. The optimal organizational and legal form for a business in the catering industry is a limited liability company. You will need to obtain the following documents: constituent documentation, rental agreement for the premises, conclusion from the sanitary and epidemiological station, conclusion from the fire service, agreement for garbage removal and recycling of lamps, KKM registration card.

The issue of selling alcoholic beverages in sports bars deserves special attention. If you are going to sell only beer, then since the beginning of 2013, in accordance with Federal Law N171-FZ, certain restrictions have been introduced on the sale of this alcoholic drink.

If previously beer was considered a low-alcohol drink, now it is subject to requirements and restrictions that were previously imposed only on strong drinks.

Many entrepreneurs are interested in the question of whether it is necessary to obtain a license to sell beer and drinks based on it. According to paragraph 1 of Art. 18 of Federal Law No. 171-FZ, organizations and entrepreneurs are exempt from the need to obtain a license to trade beer. But to carry out retail trade in drinks of any strength, it is necessary to have cash register equipment. For persons reporting under the special tax regime of UTII, there is a choice: they can either use cash registers or issue documents to customers upon their request confirming the receipt of money. That is, if the buyer does not require any documents (checks, etc.), the seller is not obliged to issue them.

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Retail sales of beer can be carried out by both legal entities and individual entrepreneurs (clause 1, article 11 of Federal Law N 171-FZ). But there are certain requirements for the premises where these sales are planned to be carried out. The sale of beer near educational, cultural, medical, children's and sports institutions is strictly prohibited. A restriction has also been established on the sale of alcohol on the territory of military installations, airports, train stations, retail and wholesale markets, gas stations and public transport stops.

Note that bars (including sports bars) have only benefited from these bans. In particular, they are not affected by the ban on the retail sale of any type of beer from 23.00 to 8.00. In cafes, bars and restaurants you can easily buy an alcoholic drink of any strength and at any time, without space restrictions and even without a cash register. Moreover, they are not prohibited from selling beer at airports, markets, train stations and other public places where large crowds of citizens are possible and there are sources of increased danger.

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However, please note that entities engaged in business activities involving the retail sale of beer and beer-based drinks must submit quarterly declarations on sales volumes.

Violation of the law on beer trade is subject to administrative punishment, providing for the following fines. Thus, for untimely submission of a declaration on income from the sale of beer, a fine in the amount of 70-80 thousand rubles is imposed on the organization, and in relation to officials and individual entrepreneurs - in the amount of 3-4 thousand rubles. Fines for selling beer to a minor amount to 300-500 thousand rubles in relation to organizations; in relation to officials 100-200 thousand rubles; for individuals 30-50 thousand rubles. If the fact of repeated sale of beer to minors is revealed, the violator may incur criminal liability. For this violation, a fine may be imposed in the amount of 80,000 to 100,000 rubles. Also, the amount of the fine can be calculated based on six months’ income. Instead of penalties, corrective labor for up to a year, or deprivation of the right to hold a number of positions or carry out certain types of activities for up to 3 years can be imposed (Article 151.1, Criminal Code of the Russian Federation).

If you are going to sell stronger drinks than beer in your bar, you will have to obtain a license, which is issued by specialized government agencies and gives the right to retail alcoholic beverages at the facility specified in the application and only in the region where the license was issued. Only legal entities (that is, an LLC, not an individual entrepreneur) can receive it. An alcohol license for cafes, restaurants and bars gives the right to sell alcoholic beverages at the place of consumption. Alcohol cannot be taken outside the establishment.

There are several types of liquor licenses. We are interested, first of all, in the license issued to a cafe, bar, restaurant for light alcohol (with an ethyl alcohol content of less than 15%). Any “alcohol” license is issued for a period of up to five years. True, only establishments that have more than 25 facilities in their network can count on the maximum period. It takes about a month to complete all the necessary documents. For the first time, a license is issued for a period of one year. Be sure to keep an eye on the validity period of your license and start preparing documents for its renewal in advance.

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The list of documents for obtaining a retail alcohol license includes: certificate of registration, charter of the enterprise, TIN (certificate of tax registration), registered lease agreement concluded for a period of more than one year, certificate of registration of changes in constituent documents, KKM registration card , documents from the BTI (explication and floor plan), bank certificate about the contribution of the authorized capital or a report on the assessment of property that was contributed to the authorized capital, an extract from the Unified State Register of Legal Entities, the original of the license and its attachments upon renewal, a receipt for payment of the state duty.

Please note: at the time of obtaining a license, your company must have no debts on taxes, penalties, or fines. Copies are certified by a notary or original documents are provided for verification.

The Federal Service for Regulation of the Alcohol Market is responsible for issuing permits for the sale of alcohol. In some regions of our country, a license for alcohol is issued by a separate body - the local department of consumer market and services.

Choosing a room for a sports bar

Properly chosen premises for your establishment is 50% of its future success. Any mistake can have the most dire consequences - from an insufficient number of visitors due to the poor location of the bar to its closure by regulatory authorities due to non-compliance with standards.

There are several requirements for the location of such establishments. The main one is high cross-country ability. The best location for opening a sports bar is on the main street of the city or close to large business centers: many of your potential clients visit bars after work, so such an establishment will not be in demand in a residential area or on the outskirts of the city. At the same time, study the area where you plan to open a sports bar for the presence of direct and indirect competitors. The second criterion for choosing premises for rent is customer convenience. Often, owners of catering establishments try to maximize the capacity of the hall by installing more tables in it. This is especially true for bars, where every centimeter counts.

Saving is saving, but you shouldn’t forget about the convenience of visitors. In addition, do not forget that sports fans are passionate people, squabbles and fights between them are commonplace, and security guards do not always have time to prevent the conflict that arises. Therefore, tables installed at a safe distance from each other will not only allow your visitors to communicate calmly in their company without disturbing others, but will also help you avoid unnecessary costs in the event of emergency situations. Thus, it is better to rent a more spacious room rather than try to arrange as many “seats” as possible in a small area. There are also objective restrictions: according to the requirements of the SES, each person requires an area of ​​1.8 square meters. meters.

The capacity of a small bar should be at least 60-65 people. In addition to the main hall, separate rooms for storage, kitchen and bathrooms will be required.

The timing of access to your bar is also of great importance. Ideally, access should be 24 hours a day, as bars are usually open until the early hours. An important criterion is price. Of course, it’s worth paying extra for a very good place. But finding such an option will be difficult. Other areas should be considered only if their rental price corresponds to the market average. Don't forget that your goal is not to open the perfect bar, but to pay for it in the shortest possible time. The proposals you are considering should not go beyond the financial plan by more than 5% -10%, since most often it is within these limits that the owner of the premises agrees to provide a discount to the actual tenant.

Also pay attention to the electrical power provided. The search for premises usually begins after drawing up at least a general concept of the establishment with a list of necessary equipment, so by this moment you will already know how much electrical power you will need to ensure uninterrupted operation. Check to see if it is possible to increase the kilowatts if necessary.

The legal conditions for obtaining premises for use also play a certain role. It can be transferred under a sublease agreement, under a direct lease agreement, under a partnership agreement, etc. Last of all, pay attention to the premises being subleased, since with such a lease agreement it will be extremely difficult to officially obtain an alcohol license. Of course, third-party organizations can offer to solve these difficulties and assist in obtaining a license. But most of these proposals are not worthy of attention. Therefore, before concluding a sublease agreement, think several times and still look for other options.

All existing options for lease agreements for bar premises can be divided into two types: direct lease agreement and sublease agreement. You can also add conditions such as renting premises for a restaurant with subsequent purchase, credit or leasing, and others. By and large, both versions of the contract are quite similar. But there are significant differences and limitations in sublease agreements. For example, the term of a sublease agreement cannot exceed the term of a direct lease. Under such agreements, as mentioned above, it is almost impossible to obtain a license for the retail sale of alcohol, although there are still precedents. But do you need to waste your time and energy again? Subject to the termination of the direct lease agreement, the sublease must be terminated if the direct agreement does not contain permitting clauses. Therefore, in order not to subsequently lose some part of the business and invested funds, it is necessary to comprehensively study the issue of drawing up a sublease agreement. However, you should study the direct lease agreement no less carefully. If you do not have experience in this area and/or legal education, then it is advisable to consult with specialists before concluding an agreement, who can save you from many problems in the future.

In any case, no matter what agreement you conclude, keep in mind that in order to quickly reach the level of self-sufficiency, its validity period must be at least three years. After a suitable premises have been selected, it is necessary to carry out an examination for compliance with standards (SanPINs, SNiPs, VNTP), examine the trafficability of the place where the premises are located, and conduct a legal examination of the purity of the transaction.

Many bar owners turn to a specialist for help to develop the design of their future establishment. The participation of the designer, of course, will not be superfluous. However, it all depends on what audience you are counting on and what budget you have. If, for example, your bar will be located in a small town, its target audience is not white-collar workers, but avid fans and regulars of football matches, and you are limited in funds, then most likely it makes no sense to spend several hundred thousand rubles for the development of an exclusive design and complete renovation of the premises. Special paraphernalia (match posters, photographs of famous athletes, cups, etc.) will help create a general “mood” in a sports bar. Everything should “work” with the overall theme of the bar, but at the same time be functional. For example, if the choice is between beautiful and durable furniture, then give preference to the latter. Moreover, if you have the desire and taste, you will find compromise options.

But pay more attention to the choice of equipment. You shouldn’t skimp on it, but there’s no point in buying too much either. First of all, get quality TVs. Usually one large screen is installed in the center, and additional televisions are hung on the side of it so that at least one of them is clearly visible from any place. You will also need satellite TV for high-quality and uninterrupted broadcasting. If there are several halls or zones, televisions are installed one or two per zone so that fans can choose the match that interests them. After all, all sporting interests are not limited to football alone. Some prefer basketball, others tennis... Create the most comfortable conditions for all your visitors.

Televisions are, of course, an important component of a sports bar, but the list of necessary equipment is not limited to them alone. You will need special equipment for preparing and storing dishes (cutting tables, refrigerators, hoods, stoves for cooking), ventilation equipment, as well as display cases and a bar counter installed in the hall. When planning your kitchen, also take into account the requirements of the SES. Don’t forget about dishes, kitchen and cutlery, textiles (at least window curtains)

Sports bar as a business

The main conditions for the success of your establishment: fast and high-quality customer service, a properly composed menu, and the possibility of group viewing of sporting events. You can increase the profitability of your business, for example, by selling a variety of sports paraphernalia (clothing, uniforms, souvenirs, etc.).

Come up with a name for your bar in advance. This seems like a small thing, but a successful, sonorous and easy-to-remember name is already a step on the path to success. There are specialists who select names for companies, brands and various public institutions. Their help is relatively inexpensive. If you cannot choose a name for the bar yourself, you can turn to them for help.

Some entrepreneurs believe that a website is essential for establishments of any subject and size. Others disagree with them, arguing that at the first stage there is no need for your own website, and in some cases it is not needed at all. In this matter, everything depends on your preferences and capabilities. But even if you decide to postpone website development until later or completely abandon this idea, do not forget about advertising on social networks and posting information about your establishment on various regional websites and forums. It is desirable that, in addition to standard information (contact numbers and address), those interested can find at least a couple of photographs of the interior of your bar on these resources and get at least a rough impression of your menu and prices. Try to keep track of all the reviews about your sports bar that appear on the Internet. This will allow you to identify your strengths and weaknesses, strengthen the former and correct the latter.

To operate a small sports bar you will need a small staff. It includes at least two cooks per shift, dishwashers, cleaners, bartenders, waiters, security guards and an accountant who will manage the affairs of your company.

The total cost of opening a sports bar with an area of ​​about 150 sq. meters are estimated at a minimum of 2-2.5 million rubles. The biggest expense items are the purchase of necessary equipment (for example, just one good plasma screen will cost 250-300 thousand rubles, and in addition to it you will also need an acoustic system for another 150-200 thousand rubles), renovation of the premises (about 300 thousand rubles) , purchase of necessary furniture and goods (about 300 thousand rubles). The best option is to open in a former cafe, which does not require remodeling or purchasing kitchen equipment. Otherwise, expenses will increase by another 700-900 thousand rubles.

When calculating average revenue, take into account that the hall is 50% full. On days when some significant sporting competitions are held, occupancy may be 100%, but there will be very few such days per month. The revenue of a sports bar averages 30 thousand rubles. In this case, income from the sale of alcohol, snacks, and entrance tickets to various events is taken into account. With 100% load, revenue can increase by 2.5-3 times, but, we repeat, the number of such days per year will be quite small. The average bill is usually estimated at about 500 rubles per person. The retail markup for beer is 45-50%, for snacks – about 60%.

When calculating profits, subtract the costs of wages, tax and pension payments, rent, purchase of products, etc. The profitability of such a business is estimated at 14%. With a successful combination of circumstances, you can reach the level of self-sufficiency by the end of the first year of operation (although this period is usually about 1.5 years).

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