Small modern town. Actual business ideas for a small town

Hello, friends! Today we will talk about such a popular topic for many as business ideas for a small town with minimal investment.

At certain times, many people think about starting their own business. But along with this desire, a number of important questions arise: where to start your business , what business ideas are best for a small town And how to minimize risk ?

This article will be devoted to giving answers to these questions in detail!😀

⭐️ Checked!
In Russia (and the CIS), starting a business is much easier and easier than for residents of developed countries in Europe, the USA ...

Note that according to statistics, about 70% of successful entrepreneurs started their own business from scratch! I myself confirm this. It is not always necessary to have an initial capital (especially a large one)!

Main presence desires and everything else will follow!

Imagine, with the help of your business, you can work for yourself, and not “for your uncle”, not need money and spend more time not on work, but on your family and hobbies! You will have freedom!

I'm not talking about the fact that doing your own thing is very interesting and, in addition, it will allow you to fulfill yourself!

By the way, we also recommend reading the article in which we have collected the most relevant ideas in the field of production: ?. From it you will learn about many popular and profitable niches in production, including those in which the competition is still low (now is the time to take them)!

So, from this article you will also learn:

  • What business idea to choose for a small town?
  • How can you start your own business from scratch?
  • What mistakes do new entrepreneurs often make and how to avoid them?

Let's not delay - let's go!👇

1. Why is it important to start a business with minimal investment?

Before we move on to business ideas, I will explain a couple of very important aspects of starting any business. Believe me, these simple and key knowledge will save you a lot of money and time (tested on yourself)!🙂

First what you need to understand - any business starts with small! At the beginning, all you need is to find out if the business idea will be in demand in your city, i.e. Will it pay off and make money!

Therefore, at the beginning no need to invest all your money (especially if you don’t have a lot of them) into a business idea – especially if you are still a “newbie” in business. In the early stages, you should have only the most necessary what it takes to get your business up and running!

For example, many people start their business right at home, in a garage, in a country house, on the Internet ... - there is nothing unusual about this!

⭐️ The bottom line is that the most great risks of failure arise precisely at the stage of opening your business, so first try to minimize your investment as much as possible. Because until you try it, you won’t know whether this business idea will be profitable.

If you have very little or practically no money, then choose business ideas that require only the investment of your time (there are such - usually it is the service sector)! Some of these business ideas from scratch will be described in this article!

Now oh second important aspect : whatever it may be, but any business primarily exists due to sales. Without sales, there is no cash flow and, accordingly, there is no business!

Therefore, when creating your business, you need to seriously think about how you will sell your products / services. Many aspiring entrepreneurs do not think through the moment, and then wonder why the business "does not work"!

❗️ « Sales” is a paramount task when opening any business. You can produce the best products/services, but if no one knows about them, then such a business will be of little use. Think about it!

You can only forget about sales a little only when you have already gained regular customers who appreciate what you do and will not exchange you for competitors.

And from this follows third principle - for a business to be successful, you need to do your job well, and for this you need love what you do ! That's why it's so important to choose what you love!

Be sure to read more about these and other important details of the “correct” opening and running your business towards the end of the article! You will find a lot of useful!?

By the way, about how easy it is to register an IP -. And if you plan to open an LLC -.

Now let's finally move on to business ideas that are usually great for a small town! :)

2. Business ideas with minimal investment in a small town: TOP 30 proven ideas

There are really a lot of business ideas - you can’t count them in one article, but we tried to select the most relevant ones for you and with minimal investment!

Of course, one article is not enough for a very detailed description of each of the ideas (and you probably won’t be interested in reading everything?), so we will provide the main and most valuable information.

For your convenience, we have divided all business ideas into the following areas:

  • Trade;
  • Services;
  • Agricultural business.
  • Construction and repair.
  • Seasonal business;
  • Internet.

We have already described some of the business ideas for women in one of our articles:. So feel free to those who are interested - read! 👍

– Direction 1 – Trade

⭐️ Pay attention!
In trade from the location outlet sometimes depends on whether the business is profitable or unprofitable! Therefore, it is very important to analyze the “patency” and the presence of competitors.

Business idea No. 1: Auto parts store (on order)

One of the least expensive ways to start your own business is to open your own auto parts store on order (this idea will be especially relevant for men).

I am sure that many of you have noticed that there is really nothing on the windows of such stores - almost all spare parts are made to order from the warehouses of large cities.

In addition, all orders are carried out on an advance payment, which means that the initial investment can be reduced to a maximum of almost zero.

The only thing you should buy is only some of the most popular auto parts and consumables (although they can be purchased after the business has already begun to make a profit):

  • light bulbs, first aid kits, belts, wipers…
  • brake fluid, anti-freeze, oils ...

❗️ The room is fine in this case. from 30 to 60 sq. meters – depending on the city and place, the rent will be on average 5,000 - 45,000 rubles .

For the purchase of showcases, it will still take from 3,000 to 20,000 rubles.

Another important point is that you will need to discuss all the details of cooperation with auto parts suppliers and conclude an agreement with them.

To avoid misunderstandings, initially choose trusted suppliers who have a good reputation and supply quality products (both original and replacements).

Delivery of ordered spare parts is usually carried out once a week (if there are a lot of requests, then the frequency of delivery can be increased).

Business Idea #2: Household Store

Household goods will always be in demand, the main thing in this business idea is to choose the best place with good traffic and low rent.

Often, it is the residents of nearby houses (dormitory areas) who are the customers of such stores, so it is desirable that there are no direct competitors at all or are further away from you, for example, ideally, if competitors are located in another microdistrict.

Thus, the main thing in this business:

  • find a suitable place from 8 to 40 sq. meters );
  • negotiate with window manufacturers on deliveries;
  • find a measurer and window fitters.

Moreover, measurers and installers often have a piece-rate salary - from completed orders!

Your main expenses will fall on the rent and equipment of the premises.

Although the competition in this niche is usually above average, nevertheless, it is more than possible to open a successful business!

💡An example of a successful business!
In our city (about 100 thousand people), a small office (about 10-15 sq. m. in total) was very successfully opened for the sale of window installation, as well as roller shutters, stretch ceilings ...

But most importantly, it was opened right next to a large building materials store - that is, where there is a direct target audience! Accordingly, some of the clients who came for building materials order windows from them (by the way, I am no exception, I was also their client😀).

Yes, and if you do not have your own suitable window delivery vehicle, then you can use the services of a freight forwarder.

Business idea number 7: Stock and second-hand clothing stores

Many people have a desire to buy quality clothes, but most can not afford it.

Therefore, there are more and more stores that sell fashion and branded clothes mainly from Europe at discounted prices (stock and second-hand stores).

Stock stores offer discounted collections from past seasons, and second-hand stores offer clothes that look new (without visible wear), but which have already been used.

This is a great idea for a small town, as the competition in this area is usually very low.

☝️Note!
To open this business, a room with an area of ​​​​ from 30 to 100 sq. meters. At the same time, it is important that the store is located in a passable place.

You also need to carefully consider the choice of clothing suppliers in order to form a suitable assortment. Suppliers, by the way, sell clothes in bags (usually from 20 kg.) At a price from 100 to 500 rubles/kg .

This is a very profitable business that does not require large investments and quickly pays off!

Business Idea #8: Mini Bakery

Another great business idea is to open your own mini-bakery.

Nowadays, bakeries are very popular among the population and all because there you can always buy always fresh bakery products for every taste.

Even in small towns, a mini-bakery can bring in a good income, since the competition here is usually low.

☝️ If you choose a suitable room (so as not to invest a lot of money in its reconstruction, and even more so construction from scratch), then you can invest within 200-300 tr.

Average cost per car wash 250-600 r.(depending on the city), the cost is about 100-250 rubles. Total income on average 150-300 r. from one sink .

The income of a car wash directly depends on the location, so you need to take this seriously and analyze the main busy roads near hypermarkets, residential areas and choose a place with the highest car flow and optimal rent.

Also, additional services will increase the profitability of a car wash:

  • car polish,
  • salon cleaning.

Payback 2-3 months - depends on the flow of customers, give discounts to regular customers.

Business Idea #12: Hair Salon

Hairdressing salons are very popular and in demand among the population. In addition, large investments are not required to organize such a business.

Despite the fact that competition in this area is usually great, nevertheless, there are still “white spots” on the city map where you can profitably open a hairdresser.

Example!
In our city, a network of hairdressing salons was opened 2-3 years ago, which began to position themselves as budget-friendly (that is, they are aimed exclusively at an audience that is trying to save on everything). It was this positioning that became their key to success!

It's about why in business important to be different !

It is better to place a hairdressing salon in a residential complex or a shopping center, in general, there is traffic there and at the same time the rent is not too high.

By the way, it is often people who have completed courses / training as a hairdresser who open hairdressing salons. In this case, at first you don’t even need to look for employees.

Mini-hairdressing salon for 2 places can be opened only from 150 thousand rubles. Investments mainly involve:

  • Costs of renting premises;
  • Purchase of the necessary equipment (hairdressing tools);
  • Purchasing furniture (armchairs, mirrors, tables…);
  • Decorating a barbershop.

The optimal markup 200-250 percent , the main expenses will go to rent and salaries of employees.

Payback from 3 to 4 months in case of successful organization of the business.

Business Idea #13: Children's Playground

Many parents often have no one to leave their child under supervision. A children's playground is a great and inexpensive solution to this problem.

In addition, it is much easier (and cheaper) to open a children's playground than to organize a private kindergarten.

❗️ On average, to open your own mini-rope park, you will need from 200 thousand rubles. The costs will mainly be required for the purchase of rope ladders, bungee ropes and for rent.

Average ticket price from 100 to 300 rubles .

Rope parks can be both outdoors and indoors. Rope parks on the street, that is, in nature, are in great demand.

The costs of opening an indoor rope city are usually higher.

— Direction 6 — Business on the Internet

💡 The Internet is good because it erases the boundaries and therefore it does not matter in which city / village you live! In addition, the Internet is a great place to start a business from scratch!

Business idea No. 26: Business on the Avito site

Avito is currently the largest free classifieds platform in Russia, which is visited daily by millions of people. Almost everything is bought and sold here!

It often even happens that Avito is the most important source of sales for business, and in most cases it is free. That is, the biggest advantage of Avito is that here you can build a business without any investment at all.

There are 3 main areas of how you can make money on Avito:

  • sell goods wholesale and retail (both new and used);
  • provide services (what you know how to do);
  • engage in mediation (find clients for business and take your remuneration for this).

⭐️ Personal example!
By the way, I started with exactly 2 options: I was looking for clients, I worked for myself on average 2-3 hours a day (about 10 days a month) and earned about 15-30 thousand rubles per month and I still have a lot of free time!

As for me, this is a great alternative to hired work.

But not only for private traders, but also for business, Avito is a powerful source of attracting customers. Many simply hire people who submit dozens or even hundreds of free ads a day (the more ads, the more calls, the more sales).

Here is an example of how even students managed to get out of debt and earn 300 thousand only with the help of Avito:

As for mediation, this is also a fairly profitable line of business. All you need to do is advertise (find clients) and negotiate partnerships with those who already own a particular business.

Business idea No. 27: One-pagers (dropshipping)

Another very popular business idea on the Internet today is the sale of goods through dropshipping through a special website - a one-pager (landing page).

In this case, you will also not need a large investment, since you do not need to have goods in stock - all goods will be sent directly from the supplier to your customer. In this case, you will receive profit from the margin on the goods.

To do this, you will need to find the best-selling products (bestsellers, usually sold at 990-2990 rubles), select several of them, create one-page pages for them and set up advertising (in social networks, teaser networks, contextual advertising, YAN ...).

Some, instead of one-pagers, open groups on Vkontakte and other social networks and sell goods through them.

However, in this case, it is very important to be able to work effectively with advertising (or find such a specialist), because. it is the only source of sales.

Business idea No. 28: Information site

Another common type of business without investments on the Internet is the creation and promotion of information sites on a specific topic.

The topic can be almost anything - besides, if you already like some direction and you are already well versed in it, then it is best to choose this topic (for example, cooking, tourism, construction, finance, gardening ...).

❗️ The bottom line is that you create a site (you can create it yourself within 1-2 days), register a domain name for the site (usually it costs from 99 r.) and place it on the hosting ( ≈150 r/month). This is all, however, and costs (if you do everything else yourself)!

Next, you write articles on popular topics for people, thus helping people understand certain issues. For those who do not want to write articles themselves, you can hire copywriters on freelance exchanges who will write articles for you for a fee.

As soon as the first users appear, it will be possible to connect advertising (for example, from Yandex Direct or Google Adsense) and receive income.

Over time, website traffic will grow, and your income will grow along with it. Thus, doing what you love and sharing useful information with readers, you can earn money.

In addition, you can buy a ready-made site that already generates income (for example, on the Tender site - telderi.ru). Here you can also sell your sites!

Business Idea #29: Online Store

Today, literally everything is sold via the Internet: from a pen to large-sized equipment.

In addition, there is a clear trend that more and more people prefer to buy goods via the Internet.

An online store, unlike the same one-pagers, is aimed at selling not 1-2 products, but a whole group of products.

⚡️ Opening your online store is much cheaper and easier than a regular store in the city. At first, it is not even necessary to have goods in stock and your own warehouse (you can work on dropshipping).

And, in my opinion, it’s even stupid to spend a lot of money on the purchase of goods and a warehouse if you don’t have a built-in sales flow yet.

In general, 2 things are important here: SEO website promotion in search engines and competent advertising setting. If you are not familiar with them, then it is better to find a trusted specialist.

By the way, the well-known Yandex Market platform can also become an excellent source of sales.

Business Idea #30: Infobusiness

Infobusiness is the sale of valuable information via the Internet, that is, training for money.

By the way, the info business is one of the most profitable businesses in the world that you can start from scratch.

☝️ Information businessmen can earn hundreds and millions of rubles by simply sharing useful information with people.

4. The most common mistakes of novice entrepreneurs - TOP-7

Many aspiring entrepreneurs do not fully understand how a business works and, accordingly, often make mistakes when opening it.

Therefore, I decided to write a small section in which I highlighted the most common mistakes novice businessmen make. I really hope that this information will be of value to you:

Mistake #1:

Fear of competition. Do not be afraid of competition - the presence of competitors is good! Firstly, it means that the goods/services in this niche are in good demand. Secondly, there is an opportunity to evaluate competitors (their strengths and weaknesses) and gain valuable experience. Thirdly, competition forces you to develop your business!

Mistake #2:

Take credits and loans. If you are starting a business for the first time in your life, then you definitely should not take various loans and loans. Do you still have not enough experience! It is a completely different matter if you have been in business for more than one year and understand how it works from the inside.

Mistake #3:

Wrong business priorities. Let me remind you once again that a business is not your own personal office and not the status of a “general director”, but this is, first of all, sales! Everything else is an add-on. This is especially important to understand when you are just building your business!

Mistake #4:

Sell ​​what no one has heard of. Many beginners in business think that they can make good money by selling some new product that is not yet on the market. This is partly true, but many ignore the fact that 8 out of 10 new products fail !

If you have experience and money, then please! But if you are just starting your first business, and there is not much money to test different niches and suffer losses at first, then this is not for you!

Mistake #5:

Act like everyone else (do not differ). It must be understood that consumers primarily seek those entrepreneurs who offer them the “maximum benefit”.

But consumers are also different - each of them has their own interests: some want cheaper, others want better quality, the third generally cares about speed (manufacturing, delivery ...), etc.

Therefore, your task is to understand what exactly your “target audience” wants the most and give them this maximum value.

Try to imagine "portrait" your client and think about how you can improve your product/service to stand out from your competitors!

💡 For example, even if you sell the same thing as your competitors, you can offer a better service (relation to the client), expand product range, do fast/free shipping

Mistake #6:

Sell ​​low-quality services/goods. Trying to quickly cash in on the sale of low-quality goods and services will not lead you to anything good! Treat others as yourself and you will easily be able to build a successful business.

Mistake #7:

Don't know how to delegate. Being a jack of all trades and understanding all the nuances of your business is good, but for the time being. Business should not become for you a place where you spend around the clock!

At first, while the business is not strong and is at the stage of development, it is perhaps better for everyone to do it on their own.

But when it already brings a steady income, try to find the right people whom you can trust and delegate some of your responsibilities!

☝️ Important!
Business, like everything else, should be fun and take up only part of your time, not your whole life!

And finally: even if you make certain mistakes, take them as an incredibly valuable experience, learn from them! As a rule, only those who do nothing do not make mistakes!😀

5. Conclusion

I hope now you are convinced that it is very possible to open your own business with minimal investment or from scratch!

Once again, the guaranteed way to succeed in business is indeed love business, which you are engaged in, then no competitors are afraid! In addition, then you will never “work” again, but will only do what you like!

At the end of the article, I suggest you watch a short video:

I wish you good luck and success in opening your future business!👍

Friends, leave your opinion in the comments below! I will also be very grateful if you rate this article and share it with your friends on social networks!😀👇

People who plan to start their own business often mistakenly believe that they can get high incomes and develop only in a big city. In fact, it is easier to do business in a small city, and if you approach the issue correctly, you can provide yourself with constant high profits.
First of all, it should be clarified which city is considered small. From the point of view of the business community, this includes settlements whose population does not exceed the level of 100 thousand inhabitants. Most of the cities in the Russian Federation fall into this category, so it is obvious that the potential of business ideas for them is huge, and it is easier and cheaper to put into practice.

A person who lives in a small town has a lot of opportunities to create his own business. Financial costs are much less than in a large center. Some types of business can be started with little to no investment. Thanks to the low competition, there is always something to do, even if it seems that the city already has everything.

Why start your own business at all?

By going into business, a person has the right moment to gain complete independence from other people, as well as the chance to earn significantly larger amounts of money than as a full-time employee.

From the very beginning, build your business so that in the future it can work without your constant participation. This is the only way to financial independence.

Differences from big cities

Considering the situation from the point of view of the differences between large and small cities, one should dwell in more detail on their features.

  • Citizens in small towns earn much less. For this reason, big business is not profitable, not taking into account the construction of factories and factories, which require labor.
  • The main demand is for traditional goods and services that people use every day. This allows you to expand the direction of entrepreneurial activity in several areas at once.
  • Low level of financial investments in the process of initial development. This is explained by the lower rental cost of the premises, the low level of staff salaries, and the low costs of promotion and advertising.
  • And of course, the smaller the city, the faster the rumors spread. Accordingly, the reputation of a businessman plays an important role. People will not make a profit if acquaintances or relatives tell about deceit or inadequacy, and no advertising will save. This aspect is key.

Food business ideas

Opening a small cafe with reasonable prices and classic dishes is a profitable business. Because there are few such places in small towns, they will definitely be popular. Profitability is high due to low investment and high level of self-sufficiency.

Food trucks. This term refers to small mobile cafes. Presented in the form of vans with the necessary equipment for cooking directly inside. They are able to move to any place, for example, during the festival they go directly there and provide participants with food. The assortment is small, each dish is cooked quickly and well, due to a lot of practice.

Inexpensive canteen on the territory of a factory or educational institution. Low cost and large portions of dishes that are inexpensive in terms of cost, allow you to get a large flow of customers.

Food delivery services (especially sushi and pizza) demonstrate popularity and good profitability. Delivery is organized at their own cafe, and a special courier service is opened, working with catering points in the city. Services of this type are common in large cities, and in a small one you can easily capture the market.

Some open mini-bakeries. This is especially true in areas where there are people passing through. For business efficiency, you should prepare products from the freshest products that customers like. The room requires a small size, and special equipment is also needed.

Retail

Of course, speaking of small business, it is impossible to ignore trade. Opening your own store is the most common way to start your own business.

In this case, the main thing is to correctly assess the demand. What is missing in your city? What products could you offer to the local population?

Opening a grocery store is traditionally popular. The basis for success is the right location and price level, adequate for the average salary in the region.

Starting a small non-food store will require a minimum investment if you order goods from China, for example, on Aliexpress. There you can find a huge number of interesting things at a very low price (for example, mobile phone accessories, jewelry, clothes).

Business ideas in the entertainment field

In the event that a traditional cafe does not bring the necessary profit, it is possible to provide customers with various holidays. These include corporate events of private firms and public authorities, weddings and banquets.

Stylishly decorated nightclubs will be popular with young clients.

For its organization it is required:

  • Rent a large space;
  • Purchase the necessary equipment. Moreover, both for the kitchen, where snacks and drinks will be prepared, and for the dance floor.
  • Popular DJs and dancers from big cities are also invited to perform there and attract the attention of young people. Events like this raise the reputation of the institution.
  • It is possible to organize themed parties in honor of popular holidays. And during the day it functions like a regular cafe.

Business ideas in the service sector

The service sector is very popular. The minimum level of financial investments, a high level of self-sufficiency.

A salon for women and men providing hairdressing, manicure and pedicure services with separate booths for VIP clients will be popular. Specialists in massage and cosmetology are also involved. The level of profitability of such a project will be high, with the proper level of masters.

Organization of taxi transportation. Several professional drivers in their own cars and a dispatch service, at reasonable prices, will provide residents with comfortable transport. This type of business is promoted through advertising and word of mouth. Profitability is high, due to the fact that in small towns there are no aggregators like Yandex Taxi or Gett.

It is promising to create your own fashion atelier for tailoring. Requires a small room, special equipment and professional seamstresses. Tailoring dresses for graduations and weddings, clothing repair and other services at reasonable prices will lead to high profitability of the business.

The business of garbage collection and the destruction of old buildings and structures is gaining momentum. Instead of dilapidated abandoned houses, large residential complexes are being built. And to make room you need to demolish them. Labor and equipment costs are negligible. At the same time, garbage is removed from spontaneously formed dumps and special tanks.

Some out of the box ideas

The problem in the Russian Federation is the lack of kindergartens. This stimulates the development of private establishments and mini-kindergartens. Financially wealthy parents who cannot leave their children to anyone are the target audience.

To do this business, competent employees who have experience working with children are needed. It is also required to rent a room and obtain official permission from the state authorities. The last stage is the most difficult and time-consuming.

Business by . You can read more here. In short, this is an opportunity to open your own business using a ready-made model. For a certain amount of money or a percentage of sales, you will receive constant information and advertising support, technology and a ready-made business model.

People who lead an active lifestyle can organize ethnotourism. Standard resorts do not surprise anyone, so rich people prefer to travel to picturesque places and hard-to-reach places.

Excursions to Lake Baikal, for example, are in great demand, where you can enjoy the nature and beauty of the region without fuss. But this is not the only interesting natural place in our vast country.

According to travel agencies, thousands of tourists go on vacation to Kamchatka and Karelia. If the town has such attractions, the tour business has great potential.

The organization of hunting and fishing for wealthy clients from large cities is very popular today.

Real estate

In case there is extra real estate, you can organize. There are two options: monthly, daily.

In the first case, an apartment or house is rented to permanent residents, which are students and young families. Income will be stable.

It can be much more profitable to rent by the day if there are tourist flows in the city. Popular with a lack of hotels in resort towns. You need to publish your listings on airbnb.com and booking.com to attract regular travelers from all over the world.

If you don’t have your own real estate, then you can earn on someone else’s. Open a real estate agency. The initial investment in such a business is quite low, and the prospects are excellent, since small towns are not yet accustomed to renting out housing and commercial premises via the Internet.

Internet business

Until recently, it was possible to earn a lot by opening a computer club. A room is rented, gaming computers are bought whose performance is sufficient for modern games and a low price per hour is set. The youth spent the day in such places. However, with the progress, computers appeared in every family, and the Internet made it possible to play collective games at a remote distance. As a result, this type of business simply disappeared.

Good profit is brought by own Internet resources. First of all, you need an idea and a thorough analysis of the niche. The main thing is that the subject of your site should be interesting to you, otherwise the enthusiasm can quickly evaporate. You also need to have the necessary skills and tools to run such a business, the ability to promote your site.

The most popular option for organizing a business is an online store. As goods, there can be both various little things of a household nature, and large appliances for the home. The development of progress has made it accessible to residents of any settlements. Goods are delivered both by courier service and via Russian Post. You can read the specifications in advance and choose the right product without wasting time getting to the store.

If resources are available, your own web studio opens. To do this, a few professional programmers are enough. The cost of one Internet resource ranges from 10-20 thousand to several million. The client is sought remotely or through the method of "cold calls".

Entrepreneurial modern girls develop business through social networks, for example, Instagram. Fitness instructors train daily, post photos online, attract followers and sell ads. Or, for a fee, they make individual training plans. The cost of advertising posts reaches several tens of thousands of rubles.

If you have some kind of expert knowledge, then you can start your own educational channel on YouTube (youtube.com) and earn money from advertising. Foreign languages, cooking, car repair and maintenance, computer topics and more are in demand. The advantage of an educational channel over an entertainment one will be a constant and stable level of views, and hence income.

You can start an online business with little to no initial capital. This is its main advantage, but the competition will be appropriate.

Market and competitor analysis

To start opening your own business, you need to conduct a comprehensive market analysis, find out what specific services or goods are required for city residents. Having found out this, it is required to select competent personnel capable of working effectively and attracting more customers. To do this, it is often necessary to contact a special recruiting agency.

It is important to pay attention to potential competitors. What are their advantages, what are their disadvantages. Does it make sense to open nearby or is it better to look for another place.

Many tasks can be solved without leaving home. Through special resources on the Internet, an advertisement is placed on the search for employees. In a small town, you should definitely use word of mouth, which often spreads information faster than the Internet and newspaper ads.

At the same time, it is worth noting that the goods of suppliers from large cities or simply large firms will cost significantly more than the products of small manufacturers. Be sure to consider the possibility of supplying goods from China. Today it is not as difficult as it might seem.

It is important that the planned business should have prospects and be in demand. Opening a fashionable haute cuisine restaurant in a city where the average salary does not exceed 15,000 rubles will be unprofitable. Same with a 5 star hotel. Another thing is to invest in a street point selling shawarma near a university or vocational school. It is also promising to open an inexpensive pizzeria there.

You should correctly assess your own strengths and capabilities, and determine when the investments will pay off and begin to bring net profit. Without an effective strategy, the business will fail.

Where to get money to start

The most commonly used way to start a business without having the necessary amount of your own money is a bank loan. Explore all options from different lending institutions.

To receive borrowed funds, you need to provide the bank with all the documentation that relates to the planned business. There are support programs from the state (be sure to find out about this in the local administration). These include preferential taxation systems, subsidies of various levels, and a reduced credit rate. To get a loan, you need the help of a competent lawyer who will provide all the necessary information and advice.

Be sure to find out about the availability of specialized business incubators in your city. They can help you with any legal questions you may have, as well as help you get a loan and write a business plan.

If you have reliable friends or relatives, then you can try to start a business together, refusing borrowed funds.

Finding a place

When it comes to finding the right location for your business, it is important to highlight two aspects:

  1. Rent price.
  2. Nearby potential customers. Good permeability.

Sometimes, the premises are rented and later repaired on their own, which saves money.

Depending on the concept of business, the appearance of the office plays a big role. If you plan to receive customers, the interior should be of high quality and stylish. As a rule, residents of small towns react strongly to this and prefer to trust what looks expensive and of high quality.

It is also important to consider the patency of the target audience of a particular business. Inexpensive fast food outlets are opening near places of educational institutions, shopping malls, markets. It is students and people who went shopping that are the main customers of such places.

At the same time, food outlets are best located close to residential buildings. People will not go far for bread and milk if there is a good store nearby.

Planned level of profitability

It should be understood that a business in a small city does not pay off quickly, unlike a large settlement. Residents cannot afford to spend a lot of money due to low wages. The degree of demand also affects. The season plays an important role.

For example, outlets that sell kvass or ice cream in the summer, especially in the southern regions, have a huge profitability. At the same time, in winter, there are simply no such points. But beauty salons are gaining popularity, in the summer, on the contrary, they are empty.

Most importantly, make sure that your income is always enough to pay off loans if you decide to finance your business in this way.

The basis of a successful business in the province

In order for any business in a provincial city to be successful, pay off quickly and bring good income, you must follow a few key rules. Their practical use allows you to earn and attract new customers.

The cost of goods and services should not exceed a certain value. The mentality and level of prosperity of provincial residents does not allow spending extra money just like that. They are looking for ways to save money. Therefore, they resort to the mechanism of discounts and incentives for regular customers.

The quality of service is above average. If a person likes it, he will recommend this place to friends, acquaintances, relatives. At the same time, a bad reputation will negatively affect entrepreneurial activity. Negative reviews need to be prevented at the very beginning. There were cases when a cafe, after a drop in the quality of service, lost customers and went bankrupt. A bad reputation for an establishment in a small town can become a curse, while a good one can become a major sales driver.

Promising ways of development

It is important to note that the basis for any business is constant movement forward, development, evolution. What is profitable now, in a year, when marking time becomes the cause of ruin. There are many ways to improve your business.

Advertising is a good method. Advertising attracts new customers. Among the popular moves are promotions, discounts, presentations of new products. Marketing plays a big role. A special feature is the duration of the promotion and the profitability of the offer.

Business image plays a big role. Positive feedback, gratitude from customers, allow you to increase the number of customers.

Another step is to open branches in neighboring cities and districts. Over time, these costs will pay off. Brand awareness will grow.

To start a small business, it is enough to register as an individual entrepreneur. This will save you money on bookkeeping and taxes.

In conclusion, it is worth saying that a business, even in a small town with a small population, is able to generate income. A provincial town is a good place to create and develop your own business, and an enterprising person will definitely succeed.


Many who do not have experience think that starting a business is very difficult. In fact, this is not so.

Anyone with start-up capital and desire can. No special knowledge is needed. The main thing is to carefully study the type of business, which you want to do, take into account all the moments and nuances.

Decisive at the start will be- find a good supplier if it is a store and a place. It is very important. Many people, out of inexperience, opened stores in places with poor traffic, saving on rent and burning out. As for the quality of the goods, this is also a key point, since we need regular customers. A person who has bought a product from you once must be satisfied in order to return to you again.

So, how to start a business in a small town? In our article, we will consider the most profitable ones. Production requires a large start-up capital, so we will not consider this type of activity.

So, you can either open a store or provide some services. First, consider which stores are the most profitable.

Which store is better to open in a small town: 7 ideas

1. Grocery store

Perhaps the most profitable small business option in a small town. But you need a lot of money to get started. A minimum of 20-30 thousand dollars, and this is provided that you rent the premises, and not buy. Few people have such a sum in a small town.

Yet again this type of business has many nuances and pitfalls. If you have no experience, then I would not recommend opening a grocery store to start.

2. Secondhand clothing store

A thousand dollars is enough to start. Rent a room, buy showcases and goods. Second-hand clothes are sold (purchased) by the kilo and are inexpensive. Cheat is usually 400-500 percent, which is very good. Most people in small towns are poor and willing to buy used clothes.

3. Shop fish meat

To start, you need at least 3-4 thousand dollars. Profitability of 100-150 percent. Meat, such as pork, is purchased at 130-150 rubles per kg. and you can sell for 300-400 rubles.

4. Pharmacy

To open a pharmacy in a small town, you need an amount of 15-20 thousand dollars. The markup on medicines is 30-100 percent, which is not so much, but the pharmacy brings a good profit due to the turnover.

5. Flower shop

It doesn't take much to get started. You can make flower shelves yourself from boards. Flowers, such as roses, are purchased for 30 rubles, and sold for 80-120. You can calculate for yourself how profitable the flower shop is.

6. Clothing store

To open such a business, 5-10 thousand dollars are needed for the purchase of commercial equipment, the first batch of goods and the rental of premises (the first month).


7. Cosmetics and perfume shop

$10,000 is enough to start a small shop. There is always a demand for this product. A girl may not eat, but she is unlikely to leave the house without makeup. Cheat on cosmetics 50-150 percent.

What service business is better to open in a small town: 7 ideas

1. Hairdresser

You can open both male and female. Or maybe both together. It all depends on the starting capital. 1-2 thousand dollars is enough to start. Let's try to figure out how profitable a hairdresser's, for example, a men's one.

The average price of a haircut is 250 rubles. It takes 20-30 minutes, let's round it up, let's say 30. From an 8-hour working day, let's say the master will be busy with work for 6 hours. Total is 3000 rubles per day. You can calculate how much it will be per month.

2. Husband for an hour

To open such a business, you need little - the employees are handy and you need to purchase tools.

3. Plumbing services

The main thing is to find and hire non-drinking, intelligent employees who are well versed in plumbing.

4. Nail salon

You can start with very little money. In this case, the location is not so important. The main thing is to provide quality services and keep prices low.

5. Massage parlor

You can complete massage courses yourself or hire an employee. The first option is preferable, because over time, your employee will begin to hack, poach customers. It will go to their house without your knowledge and provide massage services.

6. Computer repair with home visits

You can work on your own (if you understand) or find an intelligent young man. For example, installing Windows costs 1000-1500 rubles, and in my city the service is in demand. You can serve 3-4 clients per day.

Even if we estimate that the average cost of repairs will be 1000 rubles, it turns out 3000-4000 rubles per day. A a month it turns out approximately 70-90 thousand rubles, if you work with one day off. This is much better than working for an uncle for 15-30 thousand rubles. per month. And in small towns, wages are exactly the same.

7. Funeral services

Very profitable in a small town, but decent funds will be needed to create a full-fledged company.

Many will ask, how to open a sole proprietorship or LLC. I would advise you to open an individual entrepreneur, with taxation easier, and for an LLC you will most likely have to hire an accountant as well.

We have listed the best types of business for small towns. Which profitable one to open is up to you. But keep in mind that before opening, you need to carefully study this type of business.

This is mandatory, since any unaccounted for trifle can ruin yours at the start.


Such a question as business ideas for a small town worries a large number of people in any country in the world, including ours.

If no more than 100,000 people live in a settlement, then it is considered not a very suitable place for entrepreneurial activity, since there are high chances of simply not finding your client or buyer. Small towns usually have modest average wages, a shortage of active population, and this casts doubt on even the most sound plans and calculations.

But not everything is as sad as it might seem at first glance. If you approach the matter wisely and show some skill, which is simply mandatory for an entrepreneur, then even in settlements with a population of 20, 30 or 60,000 people you can find your niche and make good money.

Features of doing business in small towns

If you are a resident of a small town, but do not want to let go of the idea of ​​​​becoming a businessman, then the very first thing to do is to understand the key features of competent business in your region. There are both pluses and minuses here.

Of the minuses, it is worth noting:

  1. A small number of people will not be able to create a truly large demand for even the highest quality products. The question of what to trade is very acute here. You won't often buy new cars from you.
  2. Limited opportunities for partnerships. If a person plans to produce, create something, then for components and materials he will have to travel far and wide, which increases costs.
  3. You need to correctly calculate the amount of goods offered. If, for example, these are agricultural products, then they can deteriorate over time, so it is important to provide as many products as the local market can absorb.

Of the advantages, the following points can be noted:

  1. A small town is a minimum of competitors and possible problems with the giants of the industry. Here, even goods of mediocre quality can be quite in demand.
  2. It will not be so expensive to organize production - renting premises will not require large investments, modest salaries for employees will also play into the hands of the entrepreneur.

With this in mind, you can protect yourself as much as possible and protect even the most productive ideas from a quick collapse.

What kind of business to do in a small town

It is very important to immediately outline those areas that will bring maximum benefit in such an area. What type of activity to engage in, so that it brings a stable profit?

Obviously, starting a car factory in a town of 40,000 people is not worth it, just like starting a company to organize flights to the moon.

The most profitable business will be the one that is aimed at the majority of residents or a significant part of it.

You should not invent some kind of exotic - the traditional type of activity can bring the maximum benefit. Residents of the capital and large metropolitan areas are fed up with the abundance of offers around, but in a small settlement everything is different - even a simple good grocery store with familiar products or an experienced master tiler can have a constant demand for their activities.

It is worth noting: Of course, it’s hard to come up with a win-win option, because there are risks everywhere, but if you do everything wisely, then even the most banal things can “shoot” and bring benefits.

Business for women in a small town

The representatives of the weaker sex are traditionally considered less disposed to active entrepreneurial activity, but they often achieve great success in this direction.

A resident of a small settlement can also get a good result in a small business, but for this, again, you need to find your own business. What is the actual question.

What can a woman do, what to open to the fair sex? A lot of things, for example:

  1. A good thing for a woman can be the manufacture of any things, sewing clothes, needlework, knitting beautiful tablecloths on the table, the author's design of bed linen.
  2. The issue of making delicious food is always relevant. You can bake cakes, beautiful decorative cookies, pies and other goodies that the population will buy up in small batches for the dinner table, and large ones - on various red days of the calendar.
  3. Farming. Many housewives found themselves in work on the ground. Breeding various birds. This is a troublesome business, but it can provide significant financial returns.

There are other interesting options - it all depends on the skill and desire of each individual woman.

What store to open in a small town

The traditional option for entrepreneurial activity in a small village is the opening of a store.

To start your business and not burn out from the very first days of work, you need to take into account the following nuances:

  1. It is necessary to choose a product that can be traded with minimal competition, but it must be in demand among people.
  2. You should not get into incomprehensible and complex things, for example, trying to open a pharmacy. This is the domain of large corporations, and daredevils who decide to engage in such amateur activities can pay dearly for such a decision.
  3. You just need to look at the typical needs of people and open the appropriate store. What people go to a big city for - high-quality and varied food, fresh modern clothes, interesting children's toys, some inexpensive electronics. All this may well be popular everywhere.

Business without investments in a small town

How to start your own business and not invest a penny in it? The question is difficult, but there are options here.

Here are some of them:

  1. If you have a room and certain skills at your disposal, you can organize the repair of automotive and motorcycle equipment there.
  2. Repair of computer equipment, gadgets, which is now in great demand.
  3. Installation of various consumer electronics and its repair (air conditioners, hoods, TVs, satellite dishes, office equipment and much more).
  4. A woman can open her own hairdressing salon or an impromptu beauty salon right at home - doing manicures, beautiful haircuts and other beauty services.

There are various projects that do not require investments, and all of them are interesting in their own way.

Small town business ideas

Let's move from theory to practice - so what kind of small business to create in a town for 20,000 - 100,000 people, where to start so that it brings good earnings?

Here are some great ideas:

  1. Trade in food, clothing, household essentials. Vegetables and fruits, meat products, milk, inexpensive wardrobe items, various consumables for the household are perfect for the province: nuts, bolts, grinder circles, nails, building materials, etc. All this is required by people all year round: in winter and summer.
  2. An excellent option for individual entrepreneurs is the provision of repair services. Plastering, puttying, laying tiles, installing windows and doors, laying paving stones in the yard - your company will be in demand, as all this is always of interest to the population.
  3. In the service sector, the population needs to look at demand - if it is sufficient, then you can make your own hairdresser, beauty salon, or something like that.
  4. What else can you earn? You can make your own thematic forum or even an online store on the Internet. Minimum investment and coverage of a huge audience far beyond the borders of their hometown.
  5. rental business. If you have a couple of apartments that are not used for personal business or a garage, then why not rent them out to another family for use. This will bring, albeit a small, but constant noticeable income.
  6. Tutoring. If you have knowledge and you know how to share it, you can open your own tutor school to prepare children for admission to universities. There will be few competitors, and the demand for such assistance always exists, even for a small town this type of activity is relevant.
  7. You can open your own bar or cafe, make an unusual interior and an interesting menu there. There are practically no entertainment facilities in small towns, people want to better organize their leisure time, so demand will be guaranteed.
  8. Establishment of a small construction company. 2-3 experienced people are enough, and the company is ready - you can carry out repairs of any complexity and earn good money.
  9. Creation of wells for water. Many people in the private sector do not have access to a centralized water supply system, and they need to create a personal source of it. You can organize your own company and, by order of residents, equip water wells for them.
  10. Buy a 3D printer and make various interesting things on it, toys for children, custom spare parts, etc. Business without large investments, simple and profitable in the future.

These are the ideas for your own business from scratch that you can implement in small settlements. A mini-enterprise will not bring millions, but it can also become an interesting business for beginners, bringing a stable decent income.

What to produce or what to sell, in what quantities, what initial investments to make - everyone must decide for himself. The most important thing to remember is that with the right and thoughtful approach, almost any business can make a profit.

We bring to your attention a video that may help you make a choice in business for a small town:

There is a widespread opinion that big money is earned in megacities, while provincial businessmen in a small town have much more modest incomes. This is partly true, because in megacities there is a large population, and therefore, higher demand for certain goods and services. The purchasing power of the population is also higher here. However, this does not mean that the very idea of ​​opening a business in a small town is something meaningless.

Moreover, according to all economic forecasts, it is for small business future, therefore, in a small provincial town there is every reason to count on success.

What is typical for business in a small town, what are its features?

Minimum competition and cheap start

The 2 main advantages of any business idea for a small town are a minimum of competition and small investments with which you can start a business in a small town.

On the other hand, the main disadvantage should be taken into account - this is the low purchasing power of most of the population. People in the regions do not have much money, and first of all, they close their basic needs - food, housing, cheap entertainment, clothes, and only then cafes and restaurants.

An important provincial factor is the mentality

Well, and finally, another important provincial factor is the mentality. In a small town, where half of the inhabitants know each other, reputation sometimes plays a much more important role than in a large regional center. But it all depends on the city.

The main direction is trade

Be that as it may, 80% of business ideas in small towns are “tied” to trade, and there is a logical explanation for this. If you decide to “enter the same river”, it may make sense to acquire an already operating business. In any case, finding an unfilled niche with good demand will not be easy at all. A word of advice: be careful with a specific product. It can both make a splash and, due to weak purchasing power and conservative views of a certain part of the population, go unnoticed.

A new line of business in small towns in 2019 is the property of bankrupts and debtors of bailiffs

Recently, the number of bankruptcies has increased many times, but few people know that the property of debtors is sold through public auctions, where it can often be purchased for a penny.

It is especially interesting to buy property in small towns, as few people there know about offers and know how to work with auctions. For more details see in the free course of Oleg Selifanov

Leasing business - leasing residential and commercial real estate

Main plus rental of residential property- people always need housing, especially when you consider that you can start a rental business even with an amount of 100-200 rubles, this idea works well in the regions.

To better understand how to make money on real estate and not make irreparable mistakes, go through free real estate courses. They will help you decide in which direction you want to work and which one is right for you.

  • How to get 35-70% per annum on real estate
  • Business idea - Profitable house (video + business plan)

4 main advantages of business ideas with real estate in small towns

  1. rental business requires minimal participation,
  2. it is excellently credited and you can start even with a small personal capital - 100-200 thousand rubles
  3. scales perfectly
  4. generates rental income every month
  5. a small number of employees are sufficient, sometimes even coming and piecework with the simplest qualifications.

Starting a service business in small towns

The situation looks somewhat different. Here it is very important to correctly draw a line between essential services and benefits that do not belong to them. Naturally, in a small village, the first type will be in demand, and not the second.

For example, a profitable business is more likely to become barbershop with affordable prices and a constant flow of customers, and not a SPA-salon with a wide range of expensive cosmetic procedures. Along with this, it is not enough to be like everyone else, that is, in our example, like other hairdressers.

In order for a potential client to give preference to your salon in the future, offer him a zest, albeit a small one. It can simply be a quality service, when a person was not just cut, but also met in a clean room, was friendly with him, offered to wait in a comfortable chair for his turn.

Repair service

Another niche that promises success in a small town is provision of repair services. There is a simple explanation for this. The level of income in the province, as a rule, is average or below average, so no one is in a hurry to throw broken household appliances, shoes or clothes in the trash.

In this regard, the opening of a repair shop with a convenient location and work schedule can potentially count on financial success. In general, there are just a huge number of business ideas for the city, you just need to search.