Our own business: we organize a business for repairing equipment. New business ideas Business plan for a household appliance repair shop

Every year more and more complex and expensive household appliances appear on the market. It requires constant diagnostics, preventive maintenance and, of course, repairs. Therefore, opening a workshop for repairing household appliances is always a relevant idea. The only thing is that in order to open such a business, you need to understand this technology yourself, otherwise you simply will not survive in a competitive environment.

You can start a business with a small investment by visiting clients’ homes. But if you want to build a serious business, you should think about opening a full-fledged household appliance repair shop.

Workshop concept

It’s pretty clear what your workshop will be dealing with. It will offer repair and preventative care services for large and small household appliances:

  • dishwashers;
  • refrigerators;
  • washing machines;
  • boilers;
  • ovens,
  • microwave ovens;
  • TVs and so on.

But there is another criterion on the basis of which the specialization of the workshop is determined: the relationship with manufacturing companies.

You can specialize in servicing one particular brand of home appliance. In this case, your workshop becomes a representative of a specific manufacturer and receives from him the appropriate permission to service his product: warranty and post-warranty service.

You can work with manufacturers in two directions: become an affiliated workshop or relatively independent. In the first case, you will be completely dependent on the requirements of the manufacturing company, in the second you will have relative freedom of action. In addition, the right to work under the name of a well-known brand is extremely expensive and often does not justify the investment.

It is possible to open a multi-brand workshop. In this case, you can also specialize in a specific type of equipment, or accept for service any equipment of any brand, which significantly expands your potential circle of clients. But you will have to independently promote your business and gain a name for yourself in the market.

Registration

First of all, the business plan must include a clause on registering a company for repairing household appliances. To make it work, it is enough to register as an individual entrepreneur, choosing UTII as the taxation system. But for working with organizations and other legal entities, it is more convenient to work using the simplified tax system.

To register you will need 800 rubles. to pay the state fee and five working days to review the documents. When registering, you must indicate OKVED 52.72: Repair of household electrical products.

The specific nature of the work of a household appliance repair shop allows you to avoid spending money on a cash register and its registration with the tax authorities. Often, craftsmen go to the client’s home, where the calculation is made. It is simply impossible to use a cash register for this. Therefore, you can get by with strict reporting forms, which also need to be registered with the tax office.

Room

As for the premises for the work of a household appliance repair company, at a minimum it should be divided into two zones:

  • reception point;
  • the workshop itself.

If you work in a big city and are planning to expand a large business, it would be advisable to include the opening of several collection points in your business plan.

The workshop space depends on the type of household appliances you plan to work on - the larger it is, the more spacious the room should be. It should have space for storing orders that are awaiting repair, repaired ones and the master’s workplace.

Equipment

At the start, a business can get by with a minimum set of equipment: an oscilloscope, a soldering iron, a tester and hand tools. But to operate a full-fledged workshop with a constant flow of orders, you will need an impressive set of equipment. In addition, the business plan must include the purchase of a vehicle that will be used to deliver equipment from collection points or from the customer to the workshop.

On average, the equipment procurement plan looks like this:

Name Number of units Price per piece (RUB) Total price (RUB)
1. Ampere-voltmeter1 800 800
2. Spectrum Analysis1 28 000 28 000
3. Frequency meter1 15 000 15 000
4. Hand tool set2 3 000 6 000
5. Master's desk3 3 000 9 000
6. Other furniture 16 200
7. Air conditioner1 5 000 5 000
8. Car (pickup)1 80 000 80 000

It is mandatory to conclude agreements for the supply of spare parts with manufacturing companies. It is advisable to have a certain amount of stock in stock, since repair speed and quality are the only indicators that can set you apart from your competitors.

Staff

In addition to the general director, whose duties can be performed by the owner of the company, the staffing plan must include the following positions:

  • chief master;
  • masters (2 people);
  • accountant.

Hiring a customer service manager doesn't make much sense. A good advertising campaign will bring new customers. A call center can receive calls, with which you must first conclude an agreement. Operators will accept orders and give contacts to the craftsmen, who will further contact the client.

Advertising

The success of a home appliance repair company depends on quality advertising. At the start of a business, experts recommend investing up to 50% of the allocated budget in it. The advertising campaign plan should include the use of the following means:

  1. Business cards that must be left with all clients. If they are satisfied with your work, they will definitely call you again if necessary.
  2. A sign above the entrance to the workshop or in a visible place. True, you have to pay an official fee for the right to display it.
  3. Ads. We need to use all possible options. This includes pasting stationary advertising boards at entrances and around the city, as well as posting advertisements on the Internet on free boards.
  4. Printed publications. Any publication that places this type of advertisement must have information about your company.
  5. Internet site. Today, most clients are looking for companies that provide this type of service over the Internet. Therefore, it is important to allocate enough funds to create a good website and promote it.

Additional services

To increase the profitability of the workshop, you can include a number of related services in your business plan. For example, the sale of spare parts. Sometimes the repair is so simple that clients can do it themselves. But this is not a reason to lose contact with them. Offer them the necessary spare parts.

You can also offer spare parts to craftsmen who work independently. For them, you can provide discounts and special purchase conditions.

Profitability

The cost plan for opening a full-fledged workshop will be about 100 thousand dollars. At the same time, the profitability of the business idea does not exceed 6%. The difficulty is that technology quickly becomes outdated. Sometimes it is almost impossible to find spare parts for a five-year-old product, and if they are found, the work can cost half the actual cost of the product. Therefore, people prefer to buy new equipment rather than pay for the repair of old ones.

Most often, repair shops specialize in repairing refrigerators. They are rarely changed and do not become outdated so quickly. The cost of services remains on average at the following level:

As for business promotion, according to experts, in just six months it is possible to form a sufficient customer base.

One of the important conditions for any business is minimizing the initial capital. It is this factor that allows you to minimize possible risks. But there are very few such business ideas and all of them, as they say, are worth their weight in gold. One of these promising options is refrigerator repair. Of course, it will not be possible to completely get rid of costs, but there is also no need to invest amounts, as when organizing a large engineering company (for example, Ingersoll Rand).

You should initially focus on household refrigerators, as well as refrigeration equipment for small businesses. It is the easiest to maintain and repair, and therefore does not require special knowledge and experience from you (and the specialists you hire). In most cases, refrigerators have a fairly simple design, and therefore repairs consist of identifying faults and replacing failed parts with new ones.

Minor faults can be corrected on the spot. To do this, you need to have with you not only a set of tools but also several thermal relays and temperature sensors for various (the most common) models. They are the ones that most often fail.

More complex breakdowns can only be repaired in a workshop, and therefore you need to take care of the premises, part of which may serve as an office. When the level of orders becomes constant, part of the staff will always be busy in the workshop, and part - on the road. For a repair company in a small town, 4 people are enough - 2 on the road, 2 in the workshop.

In order to organize the delivery of equipment, you will need transport. One cargo Gazelle will be enough. This can be either a personal car or a cargo taxi, with which you enter into an oral (or written) agreement. If the city is small and there are not many orders (especially large ones), then it is not at all necessary to have a driver on staff.

It’s another matter if you have a large volume of orders, or you cooperate under a contract with authorized services. Then you will have to send some of the equipment that cannot be repaired in your workshop there, and for this you simply need transport.

It is quite difficult to make any profit calculations, but you can roughly estimate that with an average cost of home repairs of 500-700 rubles and repairs in a workshop of 1500-3000 rubles, provided there is a good number of orders, it is quite possible to receive 200-300 thousand net income per year. a month, which even for 4 staff and one driver is a lot of money.
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Technology surrounds us very closely in everyday life and simplifies manual labor, making it a comfortable and enjoyable activity. But even the most expensive and modern models of household appliances can break down. Buying new ones is not always profitable, but it is reasonable to repair old equipment so that it can serve for another couple of years. Therefore, the demand for repair services has always been and will be in demand in cities with any population size. Below is a business plan for a household appliance repair shop. The example was calculated for a regional center.

Information about the company

Main activity: repair of large and small household appliances. The workshop is expected to perform maintenance, adjustments and warranty services under a contract with a local appliance retailer.

Legal form: individual entrepreneurship.

The main consumers should be residents of the city and nearby settlements of another region or republic. This may be explained by the fact that residents of neighboring areas have an easier time getting to the city than other large population centers. In addition, the city has regular bus services to neighboring regions of the republic.

Goal: within a year, the workshop must withstand the onslaught of competitors, gain the trust of consumers, pay off debts accumulated during the founding of the project: for rent, purchase of equipment, spare parts, furniture and many other costs.

Over the next 2-3 years, the workshop should become one of the best and respectable workshops in the field of consumer services and repairs on the equipment repair market. But to achieve the maximum goal, it is necessary to gain the trust and respect of consumers. Service quality indicators must be such that clients are responsive and loyal to their provider.

Location: semi-basement in a large residential area of ​​the city. The workshop area will be about 120 square meters. m. It includes a reception area, workplaces for mechanics, a separate room for the director, and a warehouse for repaired and accepted household appliances.

Let's look at the table of workshop premises areas:

Form of ownership of the premises: lease, confirmed by a rent agreement.

Taxation: simplified taxation system (income minus expenses).

Opening hours: every day from 10:00 to 19:00, including weekends. The schedule was chosen based on the standard workday for office workers, until 17:00. Most clients will be able to get to the workshop after their working day. On weekends, clients from suburban areas will be able to visit the workshop.

Paperwork

The IP form was selected for registration. But if you plan to work as an authorized service center for large manufacturers and retail chains, an LLC is formed. There is less trust in the individual entrepreneur, and it will be more difficult to obtain a service agreement. There are no manufacturers of household appliances in the selected city. An agreement was concluded with a local store to service their goods. According to the agreement, the workshop carries out repairs free of charge during the warranty period, in cases specified in the warranty agreement (3 months). Further, clients are served at full cost.

To register as an individual entrepreneur, you will need the following package of documents:

  • Photocopies of the passport and TIN are certified by a notary.
  • Application for registration of a type of activity. When filling out, indicate the main (mandatory) type of activity and two additional ones. Even if you do not want to immediately expand your business, we recommend that you indicate additional types of activities. When the application is first reviewed, registration of additional types of activities is free; with further expansion, you will have to pay extra. The application shall indicate OKVED: 95.21 “Repair of electronic household appliances”, 95.22 “Repair of household appliances and garden equipment”, 95.22.1 “Repair of household appliances”.
  • A receipt from any bank branch confirming payment of the state duty.

Competition and pricing

Competition plays a big role in the development of an enterprise, since each company tries in every possible way to attract as many customers as possible. There are many ways to attract, we have chosen the following: home service, providing discounts for regular customers, veterans of the Second World War, the Afghan War, the Chechen War, disabled people, orphans and the elderly; delivery of repaired equipment, provision of warranty repairs in case of repeated failure.

In addition, competition improves the quality of repairs, adjustments, customer service, and reduces repair time and price.

Currently, the cost of repairs for a certain type of equipment fluctuates. This means that you need to choose a price so that the company does not incur losses.

In addition, the cost should correspond to the quality of the repair, and not vice versa.

Price list for workshop services:

Such prices are suitable for the normal development of the workshop, since they are 10% lower than competitors, but will not lead to bankruptcy.

Repair company equipment

To organize a small workshop, the following equipment and furniture are purchased:

Additionally, craftsmen will need consumables: solder, screws, nuts, glue, etc. It is planned to spend from 25,000 rubles per month on consumables.

Personnel formation

In the workshop, the administrative and management personnel include the director and accountant. Opening hours: Monday to Friday from 10:00 to 19:00. In addition to the financial part, the accountant takes on the role of administrator.

Company administration salary and bonus:

Craftsmen are hired as working personnel. The number of craftsmen is at least 4 people, since the work will be carried out in shifts, according to the schedule: two days after two. Each employee is responsible for repairing a specific device. Workers are interchangeable during vacations and excused absences.

A cleaning lady is hired as support staff. The work schedule of support staff is 2 hours from 10:00 to 12:00. Responsibilities include wet cleaning and general cleaning of the premises once a month.

Salary and bonus of working and support staff:

Summary statement of the number of workers:

In total, an amount of 201,700 rubles will be needed per month for staff salaries and contributions to funds. You can safely add it to the initial capital, since for the first few months you will have to pay salaries out of your own pocket.

Implementation stages

The household appliance workshop project can be completed in 2 months. The table below shows the schedule from September 1 to November 1. Seasonality does not affect profitability, so you can open a workshop at any time of the year.

Workshop opening schedule:

All stages are planned for specific periods of time. This will help control processes and launch the workshop on time with less loss of time.

Investments and income

Infusions

To open a small household appliances workshop, you will need the following initial investments:

You can reduce costs by purchasing a used tool, but then the monthly costs of its depreciation and replacement will increase. And this will increase the total consumption. Therefore, it is worth purchasing a quality tool with warranty service.

Monthly expenses

Planning income

The profitability of the workshop will not be affected by seasonality, so the main factors on which profit depends are traffic and advertising. There are no competitors near the workshop, so 1 master will bring in at least 120,000 rubles per month. The monthly revenue will be from 480,000 rubles.

Let's calculate net income by subtracting monthly expenses from revenue:

480,000 – 276,700 = 203,300 rubles.

In total, the company brings net income per year: 203,300 x 12 = 2,439,600 rubles.

We calculate profitability:

(203,300 / 827,900) x 100% = 24.55%.

Until the entrepreneur returns the main investment, the profit will be divided into the following parts:

  • 5% – non-production expenses (payment for trips to the client’s home, unexpected expenses).
  • 10% – main fund.
  • 45% – return on investment.
  • 40% – expansion.

Since only 45% will be spent on return on investment monthly, which is 91,485 rubles, we can calculate the return on investment of the project:

827,900 / 91,485 = 9 months. Taking into account all the risks, the payback of the project is 1 year.

Eventually

This business plan for a household appliance repair shop with calculations can easily be adjusted to suit any region. You need to invest at least 828,000 rubles in the project. But the payback, if there is a constant flow of customers, will be only 9 months. At the same time, savings funds for business expansion were taken into account in the calculations. In a year, you will be able to open another workshop and increase your income, and thanks to the promotion of the first point, the second workshop will become profitable in 5-6 months.

In this material:

Having skills in servicing and repairing household appliances, you should think about organizing your own business. This activity is in demand today, because electrical appliances someday fail. This article will help you create a business plan for a household appliance repair shop. Here we will consider all the nuances that a future entrepreneur should know about in order to achieve success in his business.

Relevance

A workshop for repairing household appliances is a promising idea for a business, because there are more and more electrical appliances, and their design is becoming more complicated due to the development of technology, while there are not enough qualified craftsmen. Due to the ever-increasing prices of appliances, most people cannot afford to buy a new household appliance, but prefer to repair the old one. Men who have already opened a business of this kind note that there is a demand for repairs:

  • washing machines;
  • refrigerators;
  • electric ovens and stoves;
  • freezers;
  • coffee machines;
  • TVs;
  • computers.

In their opinion, it is profitable to maintain and repair large, expensive equipment. With small appliances the situation is different.

At the initial stage, the following questions need to be considered:

  • whether the population in the area where it is planned to organize this business is solvent;
  • Are there many competitors, what services do they provide?
  • Are spare parts for household appliances available and are there reliable suppliers?

Having decided to start, you need to decide whether the workshop will repair equipment from one well-known brand or from different manufacturers. The second option is preferable, as it will allow you to expand your audience and receive more orders.

Registration

To register, the future businessman comes to the tax office and writes an application for registration of individual entrepreneurship. If he plans to serve only individuals, then they choose the UTII taxation system. If it is assumed that the workshop’s clients will also be legal entities, it is more convenient to pay taxes using the simplified tax system.

The OKVED code chosen is 52.72. When registering, you will have to pay a state fee. The documents are reviewed by the tax inspector within 5 days.

Reference. There is no need for a cash register for the workshop, because payments to clients can be made at home.

Premises and location

To run a household appliance repair business, you will need a spacious premises. It’s good if you can rent a hangar located in the central part of the city for a low fee. If an entrepreneur cannot afford rent in the center, premises in a residential area will do, as long as it is densely populated. The area is divided into 2-3 zones:

  • collection point for applications and equipment;
  • stock;
  • workshop.

Attention! The area of ​​the room depends on how large the equipment is planned to be repaired. If these are washing machines, refrigerators and electric stoves, you will need an area of ​​at least 80 m2.

If the budget is very limited, at first you can do without a room. Many technicians repair appliances directly at clients’ homes. However, one should not write off the fact that spare parts need to be stored somewhere, for example, in a garage.

Equipment

At the initial stage of work, craftsmen need to be provided with at least a minimum set of tools:

  • soldering irons;
  • wrenches;
  • screwdrivers;
  • digital multimeter;
  • oscilloscope.

As your business develops, this list should be supplemented with professional tools. For high-quality diagnostics of breakdowns, a frequency meter, spectrum analyzer and other equipment are useful.

The room will have to install powerful lamps, air conditioning and ventilation systems. Shelving is needed to store spare parts. You will also need several pieces of furniture for the craftsmen - a table, chairs.

The workshop should have a set of the most popular spare parts at its disposal. This will allow you to serve customers faster. If you're on a budget, it's worth finding a supplier of spare parts that can deliver them quickly when you need them.

Attention! You will have to spend 500,000-1,000,000 rubles on the purchase of spare parts.

To transport equipment you need a car - a gazelle or rough. By buying a used car, you can save money, provided that the vehicle is running.

Personnel

To organize a business repairing household appliances, you need smart craftsmen. While the flow of clients is small, the entrepreneur can cope on his own, but in the future he will have to look for help. It is necessary to interest workers in completing more orders. The best remuneration system in this case would be the calculation of a rate and a percentage of revenue.

When drawing up a business plan for a repair shop, it is worth including in it a cost item for paying for the services of an accountant. If an entrepreneur is ready to keep records himself, he will be able to save 15-20 thousand rubles monthly.

Advertising

The profitability of a company depends on the flow of clients. To attract them, use all available means:

  • outdoor advertising;
  • leaflets;
  • radio;
  • social media;
  • bulletin boards;
  • own website.

Attention! Most people find equipment repair specialists via the Internet, so creating a website is mandatory.

Customers are attracted by various promotions and free services, such as diagnostics. Its cost is usually already included in the price of the repair. Another great idea is to give small discounts on each subsequent repair. Buying old household appliances from clients that cannot be restored will help you acquire rare spare parts.

Possible risks

Since competition in this service industry is high, it is necessary to think about possible risks in advance. For a start-up company providing household appliance repair services, the main thing is to have a staff of qualified workers, because the company’s reputation depends on the quality of work.

The company's pricing policy is also important. An entrepreneur must set reasonable prices for services in order to attract more customers and still make a profit. How successful a business will be depends on the reliability of suppliers and the speed of supply of spare parts. If customers have to wait a long time for their refrigerator or washing machine to be repaired because parts are out of stock, they will turn to another repair shop.

Profitability

The initial investment in opening a workshop for repairing household appliances is 600,000-4,000,000 rubles. The amount of costs depends on what equipment will be purchased at the initial stage. If an entrepreneur limits himself to a modest set of tools and begins to repair clients’ household appliances at their home, then large investments will not be required right away.

Here is an approximate price list for the workshop (prices are in rubles):

  • visit of a specialist to your home – 500;
  • washing machine repair – 2000-4500;
  • refrigerator repair – 2000-7000;
  • repair of small equipment – ​​from 1000.

Business profitability is 6-10%. Despite the slow rate of return on investment, this type of activity is stable. If you organize an advertising campaign correctly, there will always be customers. In the first 1.5-2 years of operation, the entrepreneur will have to develop a client base, pay rent for premises and wages to employees, and also purchase modern equipment and spare parts. But when the business pays off, the net profit per month will be 100-300 thousand rubles.

Attention! The well-promoted workshop serves 8-15 clients daily, the average bill for services is 1500-2000 rubles. The monthly income will be 300,000-500,000 rubles.

You need to work scrupulously when drawing up a business plan for a household appliance repair shop. It is important to clearly state what equipment will be needed at the first stage, and what can be purchased later. Finding skilled craftsmen is another point that needs to be given primary attention. An advertising campaign will help you quickly attract customers. Without these three components it is impossible to achieve success.

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The production, sale and repair of refrigeration equipment is one of the most promising business ideas. Refrigerators and freezers, display cases, and home refrigerators will always be in demand, because they are directly related to the production, transportation and storage of food. They are needed in food factories, shops, cafes and restaurants, at home and at work.

That is why the refrigeration equipment business is an almost win-win option for a startup. There are several options for its development: production, sale and repair.

The most budget-friendly option is renovation, since starting a business project requires minimal start-up capital: knowledge, a set of tools and premises for work. Those who are going to work on the road and mainly repair home refrigerators do not even need premises.

Start-up capital will be required to produce and sell equipment. It can be attracted with the help of investors, lending, or taken into the share of a partner who agrees to invest money. We will not consider equipment installation as a separate business idea, since this service usually accompanies either production or sales.

Where is refrigeration equipment used? In almost all areas of human activity! In medicine and pharmacology, mechanical engineering, construction, science, industry. Cooling units are used for air conditioning systems, liquefaction of gases, in incubators, on ice skating rinks, in cryogenic systems, for freezing soil during the construction of tunnels... There are even refrigerators for selling flowers and storing fur coats!

But the main industry that needs the help of cold is, of course, the food industry. There is a large list of refrigeration equipment that is produced for the needs of the food industry and trade:

  • Showcases
  • Gorki
  • Bonets
  • Refrigerators and freezers
  • Refrigeration and freezing tables
  • Household refrigerators
  • Refrigerators for selling drinks
  • Ice cream chest
  • Refrigerated rooms (for shops)
  • Refrigerated vehicles
  • Ice cream freezers
  • Refrigeration split systems

This is a very short list of what a modern manufacturer can offer its client. If you look at the catalogs of refrigeration equipment, you will see dozens of sections and hundreds of items. For example, you can familiarize yourself with the catalog of the site cooler-store.ru

Refrigeration equipment is used by a great number of food enterprises. These are dairies, meat processing plants, bakeries, sausage factories; producers of ice cream and sweets, canned food, semi-finished products, fish, eggs, vegetables, fruits... In a separate row there are shops, supermarkets, restaurants, cafes, bars, market sellers, street vendors - everyone who sells food.

Many equipment manufacturers choose one direction for themselves - either servicing food enterprises, or the retail sector, or household refrigerators. The latter, by the way, are used not only at home, but also in hotels and offices, so they will always find their buyer.

As you can see, the field of activity is wide.

If you decide to start reselling equipment, then at the current level of Internet business, at first you won’t even need a retail space. It is necessary to organize a website where products from different companies will be presented, and take care of transport to deliver goods from the manufacturer to the client. To find out which installations are most in demand on the market and which manufacturers are respected, it is worth ordering marketing research. This will help avoid unnecessary trial and error.

Another option is selling used equipment. Since refrigeration units themselves are quite expensive, many customers would not mind purchasing equipment that has already been used but is in good condition.

Entrepreneurs specializing in such resale often buy up worn-out equipment, repair it and give it a second life. Of course, for such magic you need to find good specialists, acquire a spacious warehouse and workshop. And to search for used installations, you will have to visit many points not only in your city, but also drive throughout the region. But this business brings good profits.

If you choose the path of a manufacturer, you will need to find a convenient premises suitable for your purpose. It is best to locate outside the city, since the cost of renting and purchasing premises is lower there. Many business owners do this: they build a factory near some village close to a big city in order to recruit workers there. Additional courses can be organized to train them. Another advantage of this location is that taxes are lower for enterprises located in rural areas.

The next step is to purchase the necessary machines and other equipment to start production. You can look for it at specialized exhibitions or on the websites of manufacturing companies. It is best to choose equipment from foreign companies, since they have been on the market longer and already have solid experience. In addition, it is worth hiring a process engineer first, who will work on the purchased equipment - he will help with the choice.

Many manufacturers sell their equipment themselves. The most competitive on the market are those who can offer the client a full package of services. The buyer will be satisfied when he can choose a product on the manufacturer’s website, everything will be delivered to him, installed, consulted, and, if necessary, repaired. Custom-made equipment is in great demand.

But, of course, you need to go before this - not every businessman can afford to immediately launch an entire line of services. Therefore, they usually start with one, and add the rest as they develop.

The good thing about a refrigeration equipment business is that it is possible to grow it to a large scale from a very small company if you constantly invest effort and resources in the development of your brainchild.

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