Where to start your service business? A good option is to open a hairdresser. Organizing an establishment from scratch, of course, is not so easy. This type of business is not for the lazy.

The material is intended for those who are not afraid of difficulties and are ready to work to make a good profit. The best beauty salon owner is a person who knows the entire process of organizing a hair salon. Many successful business women who became owners of expensive beauty salons started out as simple craftsmen.

Open a hairdresser: where to start

Conduct market research. Find out if there are beauty salons and other establishments in your chosen area that offer haircuts and hair services. Check their level, quality of services, number of staff, operating hours. Your task is to collect more information about your competitors.

Think about what it will be like

Please pay attention to the following criteria:

By price level

During marketing research, you must understand what kind of population lives where your hairdressing salon will be located. An incorrect assessment of the situation can nullify your efforts. There are three types of establishments.

Economy class hair salon

Affordable prices, minimal set of services. They provide men's and women's haircuts, styling, coloring, perms, and manicures. Usually the establishment is located in a residential building or shopping center in a residential area.

Modest premises, inexpensive equipment. The owner receives income from a large number of low- and middle-income clients.

Mid-price hairdresser

High class craftsmen. Wide range of services. Cosmetologist. Pedicure services, bio-perm, lamination, etc. Prices are higher than in a regular hairdresser.

Modern equipment, good repair. Clients: “middle class”, who cannot afford VIP salons yet, creative youth, middle-aged ladies taking care of themselves.

Elite class establishment

For wealthy clients. Excellent room design, expensive equipment, professional cosmetics. Masters who have completed internships in well-known companies both in Russia and abroad.

According to the list of services provided

Decide what services you can provide in your establishment. The higher the level, the wider the list of services.

For an economy class hair salon the following are required:

• simple men's and women's haircut;
• model haircut;
• painting;
• perm;
• styling;
• manicure;
• shaving.

For a mid-level hairdresser add:

• lamination;
• coloring;
• bioperm;
• fashionable haircuts;
• braiding;
• artistic painting of nails;
• pedicure;
• cosmetologist services that do not require qualifications as a “dermatologist”;
• sale of high-quality hair care cosmetics.

For a prestigious style studio, in addition to the above services, the following are required:

• image creation;
• stylist services;
• designer haircuts or the opportunity to bring to life any version of your favorite hairstyle;
• high-quality expensive makeup;
• hair spa treatments;
• sale of high-quality styling products, masks, shampoos, balms of famous brands.

By number of jobs

Highlight:

• small hairdressers. Male and female master, manicurist. Sometimes there is an administrator. Total – 3-4 people;
• medium-sized salon: two women's, two men's masters, two manicurists, a pedicurist, an administrator, a cleaner, a cosmetologist. Total – 10 people.

It is not practical to keep more staff. Expensive salons often employ the same number of hairdressers as a mediocre hairdresser. Or a couple more people.

If you are planning to open a cheap establishment, you can significantly save on wages for hired workers by serving customers yourself at first. This is where your ability to hold scissors and a hair dryer comes in handy.

If the owner of the establishment is a renowned master, this fact will only add prestige to the establishment.

By clientele

The higher the price level, the better the quality of services should be. Focus on a specific circle of clients:

• Inexpensive hairdresser. Pensioners, children with their parents, public sector workers, schoolchildren, women who prefer to get a haircut quickly and leave.
• Mid-price salon. Ladies caring for themselves, managers, bank employees, youth, entrepreneurs.
• Elite style studio. Owners of large businesses, wealthy ladies and gentlemen, show business stars, glamorous girls who were successfully married.

Practice shows that universal hairdressing salons in the “economy” category are growing fastest.

What do you need to open a hairdressing salon?

Correctly executed documentation and the availability of the necessary permits from government services will help eliminate claims from regulatory authorities.

Business registration

Form an individual entrepreneur (individual enterprise) or LLC (legal entity).

Most beauty salon owners register individual entrepreneurs. Causes:

• faster;
• easier;
• cheaper;
• lower tax level;
• accounting according to a simplified scheme.

Important: (authorized capital, seal, personal account, mass of constituent documents, etc.).

Are you planning to open a hair salon from scratch together with a friend or relative? Then create an LLC. Be prepared to pay for the services of a visiting accountant.

Documents for opening a hairdresser: permitting documentation

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary and epidemiological conclusion.

So, what do you need to open a hairdresser, from documents and permits:

• Before opening the establishment, provide Rospotrebnadzor with a notice of the start of business activity.
• From the fire department. The hairdresser's premises must comply with fire safety regulations.
• The premises itself, working conditions, and all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance with standards and conducts.
• Personnel must have.

Taxation

The entrepreneur decides which taxation system to choose. Hairdressers most often operate under UTII or simplified tax system. Sometimes they switch to PSN.

Calculate how much income you plan to receive. If the annual turnover is up to 900 thousand rubles, choose UTII. If the turnover exceeds this amount, it is worth purchasing a patent to engage in this type of activity.

Note! The patent tax system can only be used by individual entrepreneurs. A mandatory condition is that the number of employees in the reporting year cannot exceed 15 people.

Room

One workplace must have at least 7 square meters of area. In economy class hair salons this requirement is often not met. The master has to work in cramped conditions.

Inconveniences negatively affect the quality of the haircut and the health of the hairdresser. You can hardly count on full performance in a cramped closet. Consider this nuance when choosing premises for your establishment.

In inexpensive hairdressing salons, the women's and men's salons are often located in one large room. Try to separate these areas. Many clients do not want their head in curlers or during coloring to be seen by the man in the next chair.

Do you think this remark is unimportant? A survey of women with average income showed that they prefer establishments with separate men's and women's rooms.

The requirements of the sanitary-epidemiological and fire services are as follows:

• It is prohibited to place a hairdresser in the basement;
• a prerequisite for starting work is the presence of a water supply and sanitation system;
• the room must have a ventilation system separate from the rest of the building;
• It is prohibited to cover walls with paper wallpaper.

Equipment

Minimum list of equipment and consumables:

• large mirror on the wall;
• 2 chairs for clients of the establishment;
• shelves and cabinets for tools and consumables;
• dryer or sink combined with a chair for the client;
• boiler or instantaneous water heater.

At first, if your room is in a small apartment that has been removed from the housing stock, you can wash your hair in the former bathroom. Instead of a dryer, you can use stationary hair dryers. There must be at least 2 of them.

You will need equipment for:

• haircuts for clients (combs, scissors, hair dryers, hair clippers);
• manicure-pedicure (scissors, napkins, special drying);
• provision of cosmetic services (special chair, table, napkins);
• arrangement of a hall or room where clients will wait their turn to see the master.

We need consumables and equipment: professional paints, oxidizers, balms, styling products, clips, curlers, towels, etc.

Advice! Buy a TV, a coffee table, comfortable armchairs or a sofa, a selection of fashion magazines with models of modern hairstyles. The client should not be bored in line.

Staff

They go to “their” master from the other end of the city. Good staff is the key to the success of your enterprise.

Look for professionals, invite talented young people who are ready to work for a modest remuneration in order to gain experience. The higher the level of the beauty salon, the stricter the requirements for the master.

Here again your knowledge and experience will come in handy, allowing you to assess how promising a particular applicant is for the proposed vacancy.

Minimum number of staff:

• 1 male;
• 1 female master

At first, you may have to perform administrator duties. As your business expands, add a good organizer, cleaner, cosmetologist, manicurist and pedicurist to your staff.

Services

What services can you get in modern hairdressing and beauty salons? From ordinary to exotic:

Among the exotic ones: peeling in a pool with fish, unconventional types of massage, intimate haircut. Such services are provided in designer salons and elite establishments.

Popular and promising areas of activity are to open a children's hairdresser or a beauty salon for animals. Open a similar establishment in a prestigious area for wealthy clients.

How much does it cost to open a hairdresser and payback period

Is it profitable to open a hairdresser? Certainly! The level of income directly depends on your efforts in organizing work and recruiting personnel. If you understand how to interest customers, things will quickly improve. A stable flow of customers will ensure good profits.

Let’s make an approximate calculation of how much it costs to open an economy class hairdresser:

• redecoration of premises: about 100 thousand rubles;
• purchase of consumables with a two-month supply: from 100 thousand rubles;
• equipment and inventory: from 200 thousand rubles;
• staff salaries: up to 60 thousand rubles. (staff 4 people). Set % of revenue for craftsmen;
• advertising events, distribution of flyers and business cards: up to 10 thousand rubles;
• services of a visiting accountant, tax administration: up to 15 thousand rubles. monthly.

Result: about 500 thousand rubles.

Premises in a non-residential building? Do you need to purchase a suitable area? Costs will increase many times over. Opening your own beauty salon from scratch costs from 2.5 million rubles.

Payback periods depend on:

• good location of the establishment;
• staff professionalism;
• level of culture of masters;
• list of services provided;
• competent pricing policy;
• the right approach to advertising campaigns.

How quickly will the costs be recouped? If everything goes well, the numbers look like this:

• a popular hair salon has 20 or more clients per day;
• haircut cost: 180 – 500 rubles;
• daily revenue will average from 3 to 8 thousand rubles;
• monthly you will receive from 90 thousand rubles.

It is possible to “recoup” the invested funds in 2 years. An increase in customer flow reduces the payback period to 1–1.5 years.

The situation is similar with expensive salons. A haircut or coloring in an elite establishment is much more expensive. But the cost of services is also much higher. Causes:

• expensive cosmetics;
• luxury consumables;
• a master with a name who will not work for pennies.

Maintaining the image of an exclusive salon requires constant expenses for familiarization with new products in the world of style, internships for hairdressers in well-known brand salons, and participation in hairdressing competitions. It is necessary to purchase expensive magazines, update the design of the room, etc.

The payback period for prestigious beauty salons is comparable to the situation with cheap hairdressing salons.

During periods of crisis, beauty salons of medium and low price categories survive. The number of elite style studios is invariably decreasing until the economic situation improves.

Discounts, promotions, and bonuses will help attract customers. Customers are pleased with the “service as a gift”, for example, a pedicure for a model haircut at half price. A good idea is a birthday certificate for a certain amount, etc.

Invite a good male master. Consumables are minimal, work speed is higher, the cost of fashionable men's haircuts is comparable to women's. Caring for their image has made many representatives of the stronger sex regular clients of beauty salons. They leave considerable sums there. Please take this into account.

Now you know that opening a hairdressing salon from scratch is possible for those who are in love with their business, who want not only to make a profit, but also dream of making their clients beautiful.

Video about the nuances encountered when opening hairdressing and beauty salons from scratch:

In this material:

Beauty salons are in unprecedented demand these days, so novice businessmen often have the question of how to open an individual entrepreneur for a hairdresser?

The idea of ​​starting a business in the beauty industry is considered very successful, since such a business will not require colossal costs, heaps of documentation, or grueling licensing. Hair salons are not at risk of going under as a result of economic instability.

Where to start hairdressing?

The first thing you need to think about is the scale of the hairdressing salon itself, the format of its activities. Today there are 3 types of hairdressing services in demand:

1. An economy class hairdresser is a small establishment designed for 2-3 jobs and providing the population with ordinary and inexpensive hairdressing services. Such establishments are located in residential areas of the city and have a certain group of regular visitors of different ages.
2. The salon-type hairdresser has over 10 workplaces and offers a varied range of hair and body care services. Prices for services in the salon are significantly higher than in economy class establishments.
3. An elite beauty salon boasts a high level of service, an individual approach to the client, and a staff of professional stylists. An elite salon is characterized by expensive equipment and the use of natural hair and body care products. Most often, such salons are located in the central part of the city and are designed for visitors with high incomes.

As practice shows, you shouldn’t start right away with an elite establishment. Firstly, it will require significant investments; you will have to pay a lot for renting the premises. During a period of economic instability, there is no guarantee that such a salon will stay afloat. Therefore, self-confident steps will ruin the business without allowing it to pay off. It is economy-class hair salons that best adapt to the conditions of a changing economy, so you should start with this type of business activity. Statistics show that such hairdressing salons are stronger than even elite beauty salons.

After the scale of activity has been chosen, it is necessary to determine the concept of work, i.e. what services will be provided. To get started, some basic services are enough:

• haircuts from simple to model;
• creating hairstyles and styling;
• providing hair care services;
• hair coloring

This is the basic foundation of a hair salon. If the business begins to actively develop, it will be possible to think about expanding the list of services provided.

Registration of a hairdressing business

There are two ways to officially register a hairdressing salon: opening an individual entrepreneur or registering a legal entity as an LLC. It would be more appropriate for a hairdresser to open an individual entrepreneur for several reasons:

• the main consumers of services will be ordinary individuals, not legal entities;
• the degree of responsibility of an LLC is significantly higher than that of an individual entrepreneur;
• opening an LLC is more difficult; in this case, a businessman will need authorized capital, all constituent documents and paraphernalia (legal address, round seal);
• an individual entrepreneur pays only 6% tax.

If the business is initially calculated as an LLC, then several OKVED codes will be needed when registering:

• 93.02 - on the provision of services by hairdressers or beauty salons (services such as haircuts, hair coloring, washing, styling);
• 52.33 - on retail trade in cosmetics and perfumes;
• 52.13 - on trade in non-specialized stores;
• 85.14 - on other activities aimed at protecting health;
• 93.04 - about health activities aimed at improving the physiological health of a person.

On January 1, 2013, some changes to the taxation of such private enterprises came into force. Owners of hairdressing salons can choose any taxation system: UTII, simplified tax system or PSN.

As for a tax system such as the PSN, it applies exclusively to those entrepreneurs whose workforce consists of no more than 15 employees.

Documents for opening a hairdressing salon

In order for a hairdresser to start operating, you do not need to obtain a special license, but you will still have to acquire the remaining documents:

1. The first step is to notify Rospotrebnadzor about the start of business activity. Rospotrebnadzor must record the fact that all equipment in the hairdressing salon meets sanitary standards.
2. It is necessary to undergo a fire safety inspection and obtain a permit to operate.
3. All hired personnel must have valid medical records.

Arranging a hairdressing salon

If it has already been determined that the hairdresser will have economy class status, then it is best to open it in a residential area of ​​the city. The choice of premises should be based on its communications and compliance with all fire regulations.

The dimensions of the room should be selected based on the fact that there should be 6-7 m² per workplace. The hairdresser should have a small waiting area, a sanitary area and office space. The total area should be approximately 40 m², which is comparable to a one-room apartment. This does not mean that such an establishment can be opened in a residential area. The apartment purchased for the hairdresser will need to be documented to be transferred to non-residential stock. At the final stage, you will have to carry out all the necessary communications in accordance with the project plan, as well as make cosmetic repairs.

Equipment and personnel for a hairdressing salon

Even a small hairdresser must have basic equipment:

• appliances - hair dryers, dryers, sinks;
• tools - scissors, curling irons, razors, curlers, combs;
• furniture - armchairs, coffee table, cabinets, a sofa or several chairs for the waiting area, hangers;
• textiles - workwear, capes, towels, napkins;
• cosmetics - shampoos, sprays, hair sprays, styling mousse;
• computer for administrator.

All necessary equipment can be selected by specialized companies. In addition to equipment, special attention should be paid to the selection of qualified personnel. It is recommended to hire several hairdressers, an administrator, an accountant and a cleaner.

In the future, business activities can be expanded by increasing the range of services and the number of jobs. Such a change will definitely affect income for the better.

Order a business plan

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A person wants to look good in any situation. And you can create a flawless image simply by getting a good haircut. Moreover, this is equally true for both men and women. If you have the talent and desire to make people beautiful, then this activity is worth organizing correctly. Don't know how to open a hair salon from scratch? We offer professional advice on creating such a business.

Reference! Today, a hairdresser, responding to the needs of the consumer audience, must offer an expanded range of services. That is, in addition to the hairdresser, it is advisable to organize a workplace in the establishment for a cosmetologist and a manicurist. Practice shows that 3 types of services are the minimum offer for a profitable enterprise of this kind. It would be better if this list included 5 items.

Tip #1 Location depends on the size of the salon

Before you open a hairdresser, you need to realistically assess your financial and physical capabilities. Taking this into account, the location for the hairdressing salon is selected, namely:

• It makes sense to open an establishment for VIP clients in the city center with a large flow of people. It employs top-class masters and offers exclusive procedures, which explains the high cost of services.
• An economy class hairdresser will be in demand in a residential area. The right decision is to locate such an establishment in the area where the hairdresser lives, where, as a rule, “full” clients also live. It is worth paying attention to the number of storeys of buildings; the more apartment high-rises nearby, the greater the profit will be.

Reference! An economy class hairdresser (beauty salon) can be opened on the ground floor of a residential building, if there is a room with a separate entrance, removed from the housing stock. At the same time, please note that the basement cannot be used for these purposes, although it is suitable as an auxiliary room for storing various things (except flammable ones).

This point, in principle, is considered simultaneously with determining the location of the salon. The format of the establishment depends on the list of services offered:

• Haircut – women's/men's.
• Laying.
• Doing hairstyles.
• Dyeing hair, eyebrows, beards.

In this case, we are talking about an economy class hair salon, but with an increase in demand for additional services, the offer can be expanded. For example, for a small additional payment you can offer a specialist to visit your home to service the client before an anniversary or wedding.

The amount of required documentation depends on the chosen taxation system, and is also determined by the form of ownership of the service enterprise. Typically, a hairdresser is an individual entrepreneur. The explanation is simple: registration is faster, fees are lower, taxation is more profitable. You can find out what documents an individual entrepreneur will need on our website, in the article-instructions for starting a business in the field of individual entrepreneurship.

Reference! To open a hairdressing salon you do not need to obtain a license. This also applies to the provision of manicure/pedicure services. But you still have to get permission from Rospotrebnadzor and the fire department.

Any undertaking requires thorough calculations. In the case of a hairdresser, the expense item will consist of the following items:

• Purchase/rental of premises.
• Adaptation of halls to provide quality services to clients, including the purchase of equipment and consumables.
• Required.
• Advertising of the establishment.

Reference! The legislator determined that 1 hairdresser chair should have 7 square meters. area. Plus, you will need a place to store inventory, as well as a corner for the administrator. Taking this into account, in the first month you will have to spend on rented premises: rent - 30,000 rubles, decoration of the hall - from 40,000 rubles, equipment - from 250,000 rubles.

Tip #5 Be very careful when purchasing equipment

It is not possible to say unambiguously what amount is needed to create the necessary material and technical base. The right thing to do in this situation would be to consult with a specialized specialist in this field. After all, a start-up enterprise can initially purchase most of its equipment on the secondary market. And there the prices are very different. But an experienced master can give an approximate amount offhand. So, it is absolutely obvious that a cash register in good working condition can be bought used. As for new items, for example, a chair for equipping a hairdresser’s workplace can be bought for either 200 dollars or 2,000 greenbacks.

From the very beginning, you need to create such an environment in the salon so that the client feels comfortable and pleasant in it. The interior decoration should encourage the client to decide to wait for the hairdresser if he came in by chance and doesn’t know whether to stop here or go to another hairdresser.

Tip #7 The lion's share of success depends on the staff

Usually, a practicing master working for hire thinks about the problem of where to start a business in the field of beauty salons. Having set out on the path of independence, he will in any case have to look for additional employees, otherwise he will not be able to achieve profitability. At this stage, you need to show restraint and thoughtfulness in your decisions, because, as you know, personnel decides everything. So, to hire good specialists to your team, you can go in several ways:

• lure away from competitors;
• advertise in specialized media and on the Internet;
• use the services of a recruitment agency.

So, you already have an idea of ​​what stages you will have to go through in order to organize your own, perhaps a small hairdressing salon for starters. But for this enterprise to be successful, efforts must be made to promote it. In this case, all means are good: word of mouth, distribution of leaflets, advertising booklets in various institutions, advertisements on boards - “in real life” and on Internet sites. Potential clients need to be informed of the location of the facility, work schedule, special promotional offers and bonuses, and contact information.

The services market, like any other segment of it, is competition. In order to understand all the risks and benefits, not only from the point of view of the master, but also from the point of view of the business owner, it is necessary to assess the situation with demand, prices, and the presence of highly qualified professionals in the area where it is planned to open a salon. Only armed with such information can you start fighting for your part of the consumer audience.

Tip #10 Customer always gives priority to quality

Even for a hairdressing salon with minimal investment, located in a modest premises in a residential area or in a rural area, the quality of service delivery should be of paramount importance. The administrator must always be at his best; if necessary, the list of services must be expanded; the skills of hairdressers and other salon workers must be constantly improved.

It's actually not that difficult! Try it, the one who walks will master the road!

How to open a hairdresser and build a profitable business on it?

Hairdressing services are in demand at any time. They are used by all the population without exception. Therefore, the business associated with the hairdressing salon is developing rapidly. Everyone gets their hair cut, which means the business will generate income, provided that the list of services satisfies the needs of clients. Marketers and market participants argue that opening a hairdresser, or even several at once, is a promising direction. There can never be too many hairdressers, given that they are often small, and it can be difficult to get into them, for example, on holidays. Therefore, an extra establishment will definitely please customers.

What is a hairdressing salon as a business in general?

Before you open a hair salon, you need to understand what it is. A hairdresser is an enterprise that provides services to the public, primarily related to hair care. It comes in the following types:

1. economy class: 2-3 seats in the hall, several hairdressers, small room;
2. specialized: for example, a children's hairdresser;
3. hairdressing salon: in addition to standard services, it also includes manicure, pedicure, and makeup;
4. luxury salon: characterized by a complex and expensive range of services (same direction), but everything is carried out by professionals and using expensive equipment.

The advantages of the hairdressing business are its popularity, the minimum area of ​​rented premises, and a small staff. Among the disadvantages, we can highlight the upcoming staff turnover, a relatively small range of services (when compared with a beauty salon).

A special feature is competition, because this is the very direction in business when, even in the presence of competition, you can easily open your own hairdressing salon and at the same time quickly find regular customers and make a profit. Unlike a beauty salon, it is cheaper, does not offer such a wide range of services, and the service is also not at such a high level. But if desired, even an ordinary hairdresser can be brought to the salon level.

How much does it cost to open a hairdresser? Estimated costs include:

1. accounting (80,000 rubles per year);
2. premises (from 2,000,000 rubles upon purchase; rent is cheaper);
3. staff salaries (0 rubles - 40% of revenue);
4. equipment (from 200,000 rubles);
5. advertising (from 30,000 rubles).

Income depends on the profit of each hairdresser. Approximately 500 rubles per day per person. This means that it will cost about 15,000 rubles per month, but if there are more than 2-3 staff, then the profit will increase accordingly. The payback period will not be more than 2 years. As a rule, from six months to a year.

Hair salon format and types of services offered

The hairdressing salon and its formats depend on the size of the premises. Here, such a factor as the variety of services is not taken into account, since a hairdresser is, in fact, a type of beauty salon.

1. Small hairdressing salon: one room, usually for 2 workplaces.
2. Standard: 2 halls (male and female), 3 or more workplaces.

In itself, such a business is an ideal and, moreover, low-cost option for a novice entrepreneur. The main thing here is the quality of services, not breadth.

Types of services offered:

1. haircuts: men's, children's, women's,
2. hair coloring,
3. highlighting,
4. coloring,
5. long-term styling
6. perm,
7. lamination,
8. hair care and treatment,
9. holiday hairstyles and styling.

This is a standard list. As they expand, many hair salons are adding another job: manicure. This will not require large expenses, but will attract an additional flow of people.

What will it take to open a hairdressing salon?

Before you open your own hairdressing salon from scratch, you need to analyze the market, look and find out everything about the nearest hairdressing salons. Drawing up a business plan is not a difficult task, which, moreover, will significantly help in the future to compare goals and results.

Next you need to start thinking about the name. The most popular option is names. Not much less popular are the names of flowers and foreign words. Although it is difficult to be original, anyone can come up with something catchy.

The next step is to submit a decision to create a legal entity (or individual entrepreneur). You will need to open a bank account. And after registration, you need to choose a taxation system.

Rospotrebnadzor will ask you to provide the following set of documents:

1. statement,
2. passport,
3. state registration certificate,
4. documents confirming the presence of a cash register,
5. lease contract.

The premises found (purchased or rented) must comply with sanitary standards and technical conditions (water supply, electrical networks). Registration is one of the most difficult steps, but nevertheless surmountable.

Premises, employees, equipment

It is not difficult to find premises for a small hairdresser. To open a hairdresser, the first thing you need to start with is to think about the location. If there are already hairdressers in the chosen area, then it is better to choose something else. But in any case, it is better to open it in a residential area.

It all depends on the initial funds: if there are enough of them, then you can compete, but at the same time focus on the quality of service, and if the initial capital is small, then it is better to focus on finding an area where no more than two hairdressers are open for several houses. The area itself must be densely populated. And the future premises should have an open, separate and accessible entrance. As a rule, hairdressing salons are located in residential buildings on the ground floor.

Therefore, it will be very good if such an apartment building is located near a store or any other place where people constantly walk.

The next step is renovation. All materials must have certificates and relevant conclusions. It is imperative to inspect the premises for damage.

The equipment is the calling card. It should create comfort and be of high quality.

Sample list:

1. armchairs/sofas,
2. dressing tables,
3. sinks,
4. hair dryers/dryers,
5. hairdressing kits (clamps, combs, etc.),
6. wardrobes and sofas,
7. mirrors,
8. comfortable chairs,
9. catalogues/magazines,
10. cosmetics (shampoos, varnishes, etc.).

The most important stage is the employees. They must be talented, creative people. You can hire experienced specialists with extensive experience, or you can hire hairdressing school graduates. Their main difference is not only experience, but also material reward. It is also necessary to remember that in the hairdressing business, each master forms his own client base and the wider it is, the better for the business as a whole. In addition to hairdressers, you will need an accountant and a cleaner. Although at first you can assign such responsibilities to yourself.

As soon as the premises have been selected, repairs have been made, permission from the health authority has been obtained and staff have been recruited, you need to obtain certification of the service. All masters must have certificates issued after the courses.

How to attract clients?

What can attract your first customers? Only advertising. And only then word of mouth. Effective advertising methods are leaflets, which can be distributed manually, or can be scattered through mailboxes.

An unusual feature in the hairdressing salon will help to win over clients. You can take the service in beauty salons as a basis: tea/coffee for clients while they wait in line, pleasant music, promotions for birthdays (coupons for small amounts).

You can also leave promotional materials in stores specializing in cosmetics or other related products. An original idea is to offer a free procedure to the first clients (head massage, as an option).

It is imperative to post advertisements at bus stops and other places (unless prohibited) and, in addition to signs, it is worth installing pillars.

Opening a hair salon is not that difficult. As in any business, there are nuances and pitfalls, but they are all surmountable. This is evidenced by a large selection of hairdressing salons for every taste: from expensive to economy class. It is difficult to give a specific figure that will be needed to open a business, but you can still calculate the approximate costs. An important point is also how knowledgeable you are in this area. It’s great if you have experience and a desire to help your staff at first, and maybe even organize a small master class.

And the most important thing is the formation of a base of regular customers. Masters must be sociable, experienced and friendly so that clients return to them again and again. They should be able to advise and choose the perfect haircut for any person. This is one of the factors for business success.

The hairdresser is a small “economy class” salon, located primarily in residential (“dormitory”) areas of the city and aimed primarily at residents of nearby houses.

Salon clients are people with low and middle incomes who value their time and money, and also want to receive a decent level of service.

• Hair salon,
• Manicure room,
• Tanning studio,
• Sale of cosmetics.

The size of the hair salon's target market is 24% of the total number of potential clients (city residents).

The basic principle pricing hairdressing salon is to adjust the price to the minimum price of competitors (based on competitive analysis data).

Promotion The hairdresser carries out promotions - price promotions, increasing the average bill and through the loyalty program “6th haircut for free”.

Required Personnel:

• Administrator,
• Four master all-rounders,
• Manicurist,
• Cleaning woman.

Investments

This business plan provides calculations for opening a hairdressing salon in a premises of 40 sq.m. at a rental rate of 750 rubles/sq.m., with four working hairdressers and one manicurist.

The initial investment amount is 1 258 000 rubles

The break-even point is reached at 3 month of work.

The payback period is from 19 months.

Average net monthly profit 73 000 rubles

Return on sales 17 % .

2. Description of the business, product or service

The hairdressing salon provides services in four areas:

• hairdressing salon services,
• manicure services,
• tanning studio services,
• sale of cosmetics.

Competitive advantages of the hairdresser:

Beautiful: Guarantee of client satisfaction with the result obtained and the service provided due to the high professionalism of the masters and a wide range of modern salon services.

Close: Walking distance of the salon to the place of residence of a potential client or on the way home from work.

Profitable: Coming to the salon, the client receives decent service, quality service in a pleasant atmosphere with a cozy interior. At the same time, the client does not overpay for creating a favorable environment; prices for services remain affordable.

Opening hours: 10:00-21:00 daily, reception is by appointment.

3. Description of the sales market

Hairdressing services are included in the list of household services most in demand among the population. Business in this area is one of the most widespread in terms of the number of small businesses involved. Consequently, due to the number of enterprises and mass demand for services, the salon business segment occupies one of the leading positions in terms of revenue among other segments of the household services sector.

Like any other business sector, the hairdressing industry also has its own division into segments according to pricing and quality of services provided.

Today, the most promising segment is considered to be the middle level, aimed at the target group of the population with an income of up to 30 thousand rubles. This group is the most widespread. For this population group, the most popular format is the hair salon concept, which provides a wide range of hairdressing and additional services such as manicure, pedicure, solarium and cosmetology services. With affordable prices for services, the level of service and quality of services provided in this format should be at a high level.

The main target audience is clients aged 45 to 55 years (30%). Clients from 35 to 45 years old make up 27%. 12% are clients aged 25 to 35 years. Under 25 years old - 15% of clients and 16% of clients over 55 years old visit hairdressers.

The main reasons for visiting hairdressers are:

• Price - 49%,
• Location - 42%,
• Attachment to the master, advice from friends, accidentally saw, and other reasons account for 9%

The hairdressing salon's share of total revenue is 60%, but the presence of a manicure room and a tanning studio in the hairdressing salon is very important. The hairdresser must provide a range of services. In the absence of one of the listed services, the outlet may lose a significant share of sales, because due to the lack of these services, the client may switch to competitors. In addition, you should pay attention to the fact that the percentage of profitability for the additional services provided is significantly higher than the profitability of the services of a hairdressing salon; for example, the profit from a solarium is about 80% of the revenue in the area.

4. Sales and marketing

Types of barbershop promotions:

• Price promotion. Necessary to increase your customer base. A maximum discount is set for one popular item in the price list.
• Additional promotion to increase the average check. This action is initiated by the salon administrator. This may be a position that is not in demand, or a range of services at a discount.
• Loyalty program “6th haircut free”. Aimed at increasing customer loyalty. Every 6th haircut is free for the client. When visiting hairdressers, each visitor is assigned an individual number and given a business card with the terms of the promotion. The program notes services - all haircuts.

5. Production plan

Premises requirements

To open a hairdressing salon, you need to find a premises with an area of ​​30 to 100 sq.m. It should be located in a residential area, within 5-15 minutes’ reach of potential clients - residents of nearby houses. However, when choosing a suitable room, you should pay attention to the location - the room should be in a place with good traffic and visibility of the object - on the way from work home. It will also be a plus to be nearby, within 300 m, the so-called “anchors” - sources of traffic - public transport stops, grocery stores, cafes, kindergartens, schools, etc.

Equipment and cosmetics

The requirements for suppliers are quite universal. They can be divided into several basic principles:

• Delivery to location;
• Assembly of equipment on site;
• Availability of warranty period;
• Availability of components for equipment and tools;

The approximate cost of equipment is shown in the table below:

List of equipment and basic materials

The requirements for drug suppliers are similar to the requirements for equipment suppliers. Here are the basic principles:

• Delivery to location;
• Execution of the application same-day or the next day;
• Large inventory balance in warehouse;
• Availability of training programs for specialists and administrative personnel;
• Favorable offer in terms of price-quality ratio.

Before starting work, it is necessary to conduct a thorough analysis of potential suppliers and select those with whom it is more profitable to work. The above principles are desirable, but each city may have its own characteristics, and therefore some of the principles may change.

The set of drugs for the salon will directly depend on the price list of your hairdressing salon, the prices of which will fluctuate depending on the market of a particular city or region.

6. Organizational structure

The hairdresser is open from 9-00 to 21-00, without lunch and weekends. They work in a hairdressing salon.