Have you decided to start your own business in the beauty industry? Great idea! We will help you. First, let's figure out how much money is needed to open a beauty salon in Moscow.

In this article we will calculate the costs of opening a new salon. Entrepreneurs assure that to open a good business you need to invest at least 1 million rubles. Let's figure out what is included in this amount.

Sketch of a typical beauty salon

Beauty salons vary in price segment, list of procedures and location. For standard calculations, we focus on a salon with an area of ​​100 m2. To begin with, we will provide hairdressing services, organize a manicure and pedicure room, and install a solarium. We will also have a cosmetology room. Hardware cosmetology, waxing and photoepilation are available to clients.

We purchase new equipment so that it is covered by warranty. Calculations of how much it costs to open a beauty salon are averaged. It is impossible to reduce prices throughout Moscow to a common denominator.

Please note that the article will also be useful for those who have decided to buy an existing beauty salon. The calculations will give a general idea of ​​the tangible assets of the business. And about possible additional costs to improve the matter.

How much does it cost to rent and renovate a beauty salon premises?

Since we are calculating how much it costs to open a beauty salon from scratch, we’ll start with space. The business is new, so we won’t buy premises just yet. We rent it. We are interested in offers of 100 m2 in non-residential buildings. Suitable options are on the ground floor of residential buildings with a separate entrance, in shopping and business centers. We are looking for premises on streets with high traffic and near the metro.

On average, rent will cost 110,000 rubles, utilities - from 10,000 rubles.

Time to design and renovate. Style is what customers pay attention to first. Due to high competition, in the construction market it is not difficult to find companies offering free design development or discounts on renovation work. Cosmetic repairs cost 200,000 rubles excluding consumables, major repairs cost 1,150,000 rubles. We add the first and last month to the total rental amount at once, and we do designer renovations for 400,000 rubles. Total 620,000 rubles.

Cost of equipment for a beauty salon

The next point in the calculations is equipment. Let's calculate how much money is needed for equipment to open a beauty salon.

We will equip four hairdressing stations and two wash stations. We will purchase some of the equipment from Russian manufacturers, which will save money. We will also buy a dryer for 22,000 rubles. All together it will cost 100,000 rubles.

We will install a manicure table, a manicure lamp and a pedicure chair in the nail service room. It will cost 29,500 rubles. Buying a solarium - 400,000 rubles.

We will equip a cosmetology room. Phototherapy, lifting and scrub will cost 40,000 rubles. Professional photoepilation device - 400,000 rubles, wax epilation kit - 3,000 rubles.

Consumables for the first month - approximately 100,000 rubles.

We buy cash register equipment. A fiscal recorder that connects to a computer is suitable for us. Its cost is 25,000 rubles.

Now furniture. We will buy a reception desk for 7,000 rubles. Among the market offers, it will not be difficult to find a solution at a reduced cost. We will purchase a sofa for the waiting area for 8,000 rubles.

Let's do the math. We buy working equipment for 529,500 rubles. Consumables for the first month of work - 100,000 rubles. Furniture and cash register equipment - 40,000 rubles.

How much money do you need to register a business and a medical license?

The cost of a perpetual medical license for a beauty salon will be 45,000 rubles, the state duty will be 7,000 rubles.

The state fee for registering an individual entrepreneur is 800 rubles; if we decide to seek help from a lawyer, then we will have to spend 4,500 rubles. Since a license is required to open a beauty salon, an individual entrepreneur must have a medical education.

Opening an LLC is more expensive and takes longer, but this form reduces risks and expands cooperation opportunities. Unlike an individual entrepreneur, the owner may not undergo specialized training. The main thing is that the hired manager has a secondary or higher medical education. The state duty will be 4,000 rubles, opening a current account and making a stamp - from 1,000 rubles.

We advertise a beauty salon

Website creation - 20,000 rubles. Maintaining a group on a social network costs 10,000 rubles monthly. Printing leaflets and placing advertisements - another 50,000 rubles.

The sign consists of illuminated letters made of plastic. Price - from 21,000 rubles.

the total cost

So, how much money do you need to open a beauty salon? Let us repeat that we take only average figures.

Rental and renovation of premises - 620,000 rubles. Equipment, furniture and consumables - 669,500 rubles. Registration of an LLC and obtaining a medical license - 57,000 rubles. We invested 91,000 rubles in advertising. Total: opening and organizing a beauty salon cost us 1,437,500 rubles.

The business is calculated and thought out. It's time to start implementing it. We wish you success!

Many successful businessmen started their business by opening a beauty salon. For a beginner, the option of providing hairdressing services will be acceptable for several reasons: reasonable investment, lack of licensing, constant need for services, both among the female half of the population and among the male half.

Many clients strive to create a bright image and express their individuality through a fashionable haircut. A model haircut is always more expensive than a standard one, which ensures an increase in income. For your business to develop successfully, pay attention to the recommendations that will help you understand how to open a beauty salon from scratch.

Where to begin

Decide:

• with a list of services;
• with the intended clientele;
• with pricing policy;
• with the size of the room;
• with the number of jobs;
• with capital investments.

Types of beauty salons

It is important to know the differences between each type of beauty salon.

Economy class hair salon

Minimum list of services, low prices. Visitors will be offered: men's and women's haircuts, hair coloring, styling, perm, manicure. Inexpensive equipment, simple room decoration, cheap cosmetics. The qualifications of the employees are average (there are exceptions to this rule).

This type of hairdresser is located in a residential building or shopping center and has convenient opening hours. Suitable for people with low incomes or for those who prefer a simple haircut.

Mid-level salon

The professionalism of the hairdressers and the cost of their services are much higher than in a regular hairdresser. There is a cosmetologist performing various cosmetic procedures. High-quality equipment and professional cosmetics are used. The room has an individual style. The clientele is ladies who want to look fashionable, the wealthy “middle class”, people who are supposed to look good by rank, but their salary level does not yet allow them to visit VIP-class establishments, young people who want to have a super-fashionable haircut. The establishment is located in the business center of the city.

Luxury salon-studio

Business, prestige. Such names reflect the essence of the establishment for wealthy clients. Designer furnishings of the premises, luxury equipment, cosmetics of famous brands, an expanded list of services. Highly qualified specialists, winners of hairdressing competitions or talented young people who have completed internships in the best studios abroad. Unique techniques are used. The visitor can select and purchase hair care products in the salon. Any whim of a wealthy client must be taken into account. Professional services are expensive.

You can open an elite beauty salon in expensive hotels, popular spa centers, in the city center or in a bohemian area, where clients will come to their master for exclusive services. Premium-class establishments often provide cosmetology services and spa treatments. Inquire about the necessary licenses and personnel requirements to provide this level of service.

Without a detailed consideration of this point, it is impossible to properly organize the work of a beauty salon. You cannot “give up” on a detail that is insignificant, in your opinion. Saving on the quality of services or negligence when choosing a specialist can be costly in the future.

The beauty industry is a delicate thing. Miscalculations are unacceptable. A client who gets a bad haircut in your salon or a poor-quality manicure will never return to you. Another danger: he will spread negative information about you among a large number of his relatives, acquaintances, and colleagues. Anti-advertising works no worse than a sophisticated marketing technique. Think about it!

First steps

Conduct market research:

• find out whether there are other beauty salons in the selected area, their price level, list of services, room design, quality of work of the craftsmen;
• designate a circle of potential clients according to their income level. Open a business class establishment in the center or wealthy area. An inexpensive hairdresser will work successfully in a residential area or on the outskirts;
• the place must be passable so that the flow of visitors is sufficient. Good option: train station, airport, hotel, hypermarket. Express manicure and braiding are a popular service in such places.

Permissions to get started

What is needed to open a beauty salon, taking into account legal norms to exclude future claims from regulatory authorities? Properly completed documentation and all permits for this type of activity, taking into account the list of services provided in your beauty salon. Most entrepreneurs want to open a hairdressing salon, but it is possible.

For household services provided in a hairdresser or beauty salon, a tax system in the form is suitable. If your establishment performs medical (cosmetology) procedures, taxes are paid according to or.

• chair for the client;
• large mirror on the wall;
• bedside table and shelf for tools;
• electric running water heater or storage type water heater (boiler);
• sink and dryer combined with a chair.

Note: in inexpensive hairdressing salons, equipped in apartments removed from the housing stock, hair washing is often carried out in an equipped bathroom, and the dryer is replaced with a stationary hairdryer. The operating principle of these devices has changed little since Soviet times. A modern design and many modes have been added. This equipment is located in a corner or along the walls. Minimum quantity – 2 units.

For manicure you need:

• special table;
• comfortable chairs for the master and the client;
• hand baths;
• necessary tools and consumables (scissors, files, napkins, nail polish, assorted, napkins, hand massage cream);
• autoclave for disinfecting instruments;
• ultraviolet lamp for drying nails.

To provide cosmetology services you will need:

• special cosmetology chair;
• mirror with lighting and a shelf for storing care products;
• special devices for carrying out procedures;
• refrigerator for storing cosmetics;
• tool cabinet;
• sink with cold and hot water supply;
• basket for napkins and linen.

Staff

Good staff is half the success. All aspiring businessmen must remember this commandment. To successfully open a new beauty salon, you should patiently look for good professionals. A small hairdresser can have 1 female and 1 male hairdresser. As your business expands and the flow of regular customers increases, there should be at least two female masters. Include an administrator and a cleaner on your staff.

The ideal option is when the owner of a beauty salon is a stylist or hairdresser who knows all the intricacies. He can determine in half an hour how skilled the hands of a master who came for an interview are. A couple of tasks - and everything is clear.

Don't skimp on your salary. Be sure to set the percentage of remuneration that the employee will receive. Many talented hairdressers and stylists leave and open their own business not only for self-realization, but also because the owner of the salon refused to pay them a salary worthy of their level of professionalism. Remember that his clients will leave with the master.

Be sure to add manicure services. At first, a simple coating of nail polish is enough. Offer a decent salary. The manicurist must have a certain percentage from each client. A “naked bet” deprives one of motivation and kills the desire to increase the level of knowledge and skills.

Every hairdresser must complete a hairdressing course (at a minimum) and have a diploma. If your establishment provides cosmetic and image services, you will need the qualification “cosmetologist” or “esthetician”.

The provision of cosmetology services is much more strictly regulated. To provide some types of services, qualified medical personnel with a specialization in nursing cosmetology are required. Some procedures can only be performed by a dermatologist with a specialization in therapeutic cosmetology.

The list of services is listed in Order of the Ministry of Social Development No. 323. Please read this document carefully. For violating the requirements, the salon owner faces serious fines and sanctions. If the client is harmed as a result of poor quality of the procedure, the liability will be serious. At the first request of the client or regulatory authorities, you are required to provide certificates and licenses for performing cosmetological procedures.

Financial side

Is it profitable to open a beauty salon? Certainly! If you prepare well, test the waters and come up with something to interest customers, you will recoup your costs fairly quickly. A good flow of customers will ensure high and stable profits.

Costs for opening an economy class hair salon:

1. Repair of the premises - at least 100 thousand rubles;
2. Purchase of equipment. Needed: cabinets, hair dryers, shelving, chairs, hair clippers, scissors, combs, mirrors, sinks - up to 200 thousand rubles;
3. Consumables (perm compositions, styling products, curlers, hair dyes and tinting compounds, napkins, towels, shampoos, conditioners) with a reserve for 2 months - at least 100 thousand rubles;
4. Advertising events, production of business cards and flyers – 30 thousand rubles;
5. Monthly staff salaries depend on revenue. On average, 40–50 thousand rubles;
6. Tax administration, services of a visiting accountant – up to 10–12 thousand rubles. monthly.

Total: up to 500 thousand rubles.

If you need to remove the premises from the housing stock and buy it out, the costs will increase several times. How much does it cost to open your own beauty salon, taking into account such expenses? Capital investments will amount to 2.5 million rubles.

How quickly will the costs be recouped? The cost of a women's haircut in an inexpensive hairdresser is 100–250 rubles, and a men's haircut – from 80 to 150 rubles. The price depends on the locality. In addition to haircuts, hairdressers perform styling, perm, and coloring. These types of services, in addition to a haircut or separately, cost an order of magnitude higher than a simple haircut (from 400 rubles). The popular hairdresser is visited by at least 20 clients a day. Revenue per day can range from 3 to 8 thousand rubles. From 90 thousand rubles per month. There is no upper limit. With a minimum level of profit, your investment will pay off within 2 years. If the number of clients per day grows and your establishment offers the services of a manicurist, you can really “recoup” your money in a year.

For expensive beauty salons, the situation is similar to economy-class hairdressers. The payback period is approximately the same. Investments in an elite beauty studio will be 2-3 times higher, and the prices, accordingly, will also be higher. A women's haircut from a famous stylist will cost 750–1000 rubles. and higher instead of 100-250 rubles. in an inexpensive hairdresser. Plus painting, styling, coloring, creating an image, selling luxury hair care products. The conclusion suggests itself.

• a good master can work in a cheap hairdresser. Of course, his working conditions will be unimportant. But the quality of the haircut often does not suffer from this. If visitors understand that you have a master with “golden hands” who will work a miracle with their hair for a reasonable fee, they will come to your hairdresser. Money will flow like a river. Don’t forget to share with a professional, otherwise competitors will lure him away. If possible, improve the premises, buy more expensive equipment so that the master has the opportunity to work in normal conditions. The returns will be even higher;
• To attract clients, look for a talented master, maybe a young one, who will perform various types of nail art: painting, nail extensions, gel polish, aquarium, etc. These services are always in demand;
• Many girls and women strive to carefully care for their nails and spare no expense. There will always be a stable income if clients appreciate your manicurist;
• Offer visitors a selection of fashion magazines so they can choose their favorite haircut. Based on the photo, the specialist will give advice on whether the chosen option is suitable for a particular person. The result will be more predictable;
• Eyelash extensions are a popular service;
• provide discounts to regular customers;
• the design of the room and the sign often speak about the taste of the owner, remember this;
• don't forget about the male half. Men's haircuts take less time. The master will be able to serve more clients. Virtually no consumables are required. The cost is lower.
• Consider opening a pet beauty salon. Find a room in an area where wealthy people live. Clients will definitely appear.

A hairdresser or beauty salon offers clients services that are impossible to do without. Even with minimal income, men and women will spend money on an inexpensive haircut. Take into account all the nuances and recommendations, and your establishment will be the most popular in the city.

Often, some business women have the idea of ​​opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.

Opening a beauty salon - business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the data available in the media quickly becomes outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.

The first stage, of course, is thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.

An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.

It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.

The second stage is the direct registration of a legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.

The third stage is finding a suitable premises. It requires the most time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.

The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. In this case, it is possible to install outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register and the preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.

Recruitment process

This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand.

Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.

Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.

An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.

And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.

Equipment

Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.

But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printed products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in the correct design of business cards and booklets. We must not forget about such a necessary document as the price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.

Purchasing consumables

By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.

Efficiency of beauty salons

Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research of the market for these services, either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher. But this expense item has the largest share in the total cost.

However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.

The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then you should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.

For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of ​​100 square meters will range from 98 thousand to 165 thousand dollars.

The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

When considering the structure of the necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.

However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to promptly identify weaknesses in the business and respond to them by implementing certain measures.

Despite the economic crisis, beauty salons are in great demand among the fair half of humanity. The desire for beauty is always inherent in them. And women are sometimes willing to pay a lot of money for it.

There are two options for starting your own business in the beauty industry: buy a turnkey establishment or do everything yourself. In order to open a salon from scratch, you need to think everything through carefully, have an accurate idea of ​​​​what you are doing, and draw up a business plan for the implementation of this activity. Let's talk about this in order.

Possible risks:

• Commercial risk. To avoid it, it is necessary to carry out constant.
• Actions of competitors. Constantly study competitors, monitor the quality of services provided, constantly expand the scope of activity, introduce elements of innovation.

Calculate how much money you will need at the initial stage:

• business registration;
• obtaining permits;
• purchase or rental of premises, its renovation;
• purchasing furniture, equipment, and tools that will be used in the work;
• advertising campaign.

Calculate the expenses during the operation of your establishment. They can be divided into permanent and temporary.

Fixed costs do not change over a long period of time. These include:

• taxes;
• premises rental fee;
• his security;
• utility fees;
• salary for the administrative staff of the team.

Variable costs– change proportionally in accordance with the change (decrease or increase) in total turnover:

• the amount of purchases of materials necessary for the work;
• piecework wages for specialists.

You can find out detailed information about opening such a business from the following video:

What documents are needed?

To begin with, the activity must be legalized. The enterprise must be registered as a subject of economic relations.

The following documents must always be present in an already opened establishment:

• document for the premises (ownership, lease);
• a document evidencing your business activity;
• conclusion of the SES that the premises and equipment comply with sanitary standards;
• invoices for the funds used;
• price list;
• book of complaints and suggestions.

Range of services

Analyze what range of services your company will provide. There are a lot of them, for example:

• hairdressing services;
• manicure;
• solarium;
• cosmetology services;
• massage room;
• SPA (physiotherapy);
• tattoo;
• monoservices;
• make-up office;
• body care services and many others.

All of them are in demand, and you can get a lot of clients if you approach this issue correctly.

Required premises

The best option would be when the premises are your property. Otherwise, you will have to fork out on rent. With a small profit, this will be very expensive.

The room should be located in a walk-through area, it should be noticeable, preferably it should be first floor with separate exit. This is very important, because the number of clients depends on the location.

Study pedestrian and vehicular traffic. To do this, you can simply observe for an hour how many people pass by your establishment.

It is advisable that your salon is not located next to a hospital, cemetery or landfill. A beautiful place gives a feeling of prosperity.

Don’t forget to analyze the presence of competitors nearby: are there similar points nearby, their number, services they offer, prices. Assess their strengths and weaknesses. If necessary, visit them.

Check the serviceability of sewerage, water supply, heat supply, wiring. Check what can be changed; you may need to move sockets, taps, install sinks, etc. It’s better to coordinate this with a specialist. An important point is the security of the premises, think about this issue.

Take care of the little things: convenient access and parking, shop windows, high ceilings, as few load-bearing walls as possible, several water supplies, an emergency exit, neighbors with whom you will not have conflicts. We must not forget about the requirements of the law - evaluate the compliance of the premises with the standards of the SES and fire inspection.

Design

A beauty salon is a place where “a frog turns into a beautiful princess,” and everything should correspond to this transformation:

• It is necessary to create harmony through well-thought-out layout, color schemes, lighting and materials.
• The appearance of the establishment attracts the client's attention. The interior environment should make visitors relaxed and calm.
• A well-chosen color scheme, upholstered furniture, curtains on the windows, and flowers will contribute to the coziness of the room.
• The client should leave satisfied, he should have a desire to visit your salon again.
• If necessary, invite a designer.
• It is necessary to use the space of the room as efficiently as possible.

Equipment

Now it's time to purchase equipment appropriate for the salon. Its selection will be directly related to the types of services that the establishment will provide.

Nowadays there is a wide variety of products for beauty salons on the market. They have different prices and quality. It is better to leave the choice to a specialist. When deciding on your own, it is advisable to choose equipment from a high-quality and well-known manufacturer. Visit specialized exhibitions and shops. You must understand that you cannot buy equipment of unknown origin at a low price.

If you have limited funds, you can purchase used equipment or lease or rent it. As a rule, the most cutting-edge device becomes obsolete before it pays for itself.

Modern and expensive devices will look more appropriate in VIP or business salons; in small places on the outskirts of the city they will look out of place, and hardly anyone will appreciate their perfection. You need to purchase all the necessary equipment for each specialist who will work in your establishment.

Don't forget about furniture. It should be convenient for both visitors and staff. Even if the furniture is inexpensive, it should fit into the interior of the room and evoke a feeling of prosperity and comfort.

Staff

The selection of employees must be taken very seriously. After all, the number of clients, popularity, prestige and development of your business largely depends on them:

• Try not to contact a recruitment agency; there is a greater chance that the specialist will not be of a very high level.
• Use recommendations from friends, personal acquaintances, offer work to specialists from other salons. Poaching people, of course, is ugly, but this is business.
• It will be great if a person already has his own clients who will use his services in your salon.
• Give preference to generalists (for example: a specialist in men's and women's hairstyles; a master who not only does manicures, but can also do nail extensions, etc.).
• Hire only certified specialists, and it is advisable for a cosmetologist to have a medical education. Diplomas, certificates, and diplomas must be hung near the employee’s workplace. This will significantly improve his image.
• Don't forget about young professionals. They have much more creativity and imagination than older workers. At the initial stage, prices for their services may be lower than those of experienced professionals.
• But cosmetologists, massage therapists and manicure-pedicure specialists must have certain experience.
• You will also need an accountant, administrator and cleaner.

When hiring employees, it is necessary to immediately discuss working conditions, as well as payment for work performed.

Advertising

Once the salon opens, you can’t expect immediate profits. There is hard work ahead, which is aimed at quality of work, recruiting clients, creating the company’s image:

• The key to success is a carefully conducted advertising campaign. It’s not for nothing that they say that advertising is the engine of trade. It needs to start shortly before the opening of the establishment.
• Good advertising is quite a costly endeavor, but it will significantly increase the influx of customers and lead to good profits.
• Place advertisements in various newspapers and magazines.
• Make business cards for the salon, listing all the services provided and their benefits. Distribute them, drop them in the mailboxes of residents of nearby buildings.
• Place advertisements on billboards, banners, bulletin boards, and distribute leaflets.
• Place signs that lead to your salon.
• Organize a presentation of your business. Tell people why they should work with you.
• Use the Internet: advertising on social networks, mailing lists, creating your own website, announcements on forums, specialized message boards - all this brings very good results.
• Word of mouth is an effective advertising strategy. Tell everyone you can about your “brainchild”. A lot of clients will come based on recommendations.
• Make the opening of your establishment spectacular. Promotions, gifts, discounts, inviting a specialist popular in the area - all this will benefit your business.

Think about who could become your potential client (age, gender, profession, place of residence), and direct your efforts to them.

Payback period

The profit of the establishment will depend on the number of clients and the price of service. In order to determine the payback period of an enterprise, it is necessary to divide the amount of starting capital by the net profit for the year and multiply by 12 months. For a salon it is approximately 3.5-4 years.

Opening such a business is a rather troublesome and expensive undertaking. But if you are driven by a dream, and you are a fan of your business, then over time you will have a very profitable enterprise.

The beauty industry, having heroically survived the onslaught of the crisis and decline in business activity, continues to develop confidently, because the female desire for beauty is not subject to economic cataclysms. Opening a beauty salon from scratch is a promising business idea. It can quickly recoup the investment costs and become a source of stable income. The main thing is to conduct a market analysis, start developing a development concept and...

Where to start opening your own beauty salon

Both the million-plus city and the small provincial town are witnessing the growth and development of beauty salons. These trends are due to:

• a growing reference to Western standards of attractiveness;
• constant growth and development of the quality of services, the emergence of new directions;
• interest in these services among men;
• awareness of the difference in home care and salon procedures.

Before deciding to open a beauty salon from scratch and preparing a business plan, you need to start by studying the competitive environment. Describe the available salons, their range of services, pricing policy, features and benefits for clients. Determine the main points of the business plan that need to be completed step by step.

Then research the level of consumer demand, describe your potential client: what services he needs, how much he is willing to pay, etc. In a big city, elite establishments with highly professional specialists and unique services may be in demand. In a small village, it is better to stay at a beauty salon with a standard range of services.

What do you need to open a beauty salon?

After the analysis, it is worth choosing the structure of the future salon in the business plan. The main type, which accounts for 80% of the domestic salon market, includes:

1. hairdressing salon (up to 5 workplaces);
2. place for (up to 2 places).

To expand services you can add:

1. beauty salon;
2. podiatry room (for pedicure, modeling and orthonyxia);
3. solarium;
4. aesthetic care room;
5. shopping area (cosmetics sales department);
6. procedural (for wraps, massage, corrections, etc.).

What documents are needed to open a beauty salon?

To open a beauty salon from scratch, you will need to register with the tax authorities and collect a number of permits. How much it costs to register a business depends on the region and the chosen development concept. You can start with or choose a limited liability company as a legal form. Then you should obtain permits from the sanitary-epidemiological station; to do this, collect the following package of papers:

• technical design of the premises;
• agreement for waste removal;
• sanitary passport;
• documents for sterilizers;
• agreement for disinsection and disinfection.

Also, for the smooth operation of a beauty salon, the business plan must include the collection of the main package of documents:

1. permission from the fire safety service;
2. permission to operate from the local administration;
3. agreement with the housing authority for maintenance (electricity, water supply);
4. package of personnel documents;
5. certificates of conformity.

Choosing a location for a beauty salon

The choice of premises for a beauty salon depends on the concept of the establishment, the range of services provided, and the city. But there are standard requirements that are put forward for those who want to open a beauty salon from scratch:

1. separate entrance;
2. failed communications;
3. compliance with hygiene and sanitary standards;
4. spaciousness - the first workplace should occupy from 14 m², the second and each one after it - from 7 m².

Advice: It is prohibited to locate such establishments in basements. If you are planning to open a beauty salon from scratch in a residential building, you need an agreement to work from its residents.

The entire work area should be divided into:

1. reception;
2. work room;
3. room for storing equipment, carrying out sterilization;
4. warehouse for consumables;
5. staff room.

Equipment

Purchasing equipment is one of the most expensive items in a business plan. The list of equipment depends on the intended services. As a rule, to open a beauty salon from scratch, you need to start by purchasing the following equipment:

• tables for hairdressers;
• cabinets with tools;
• mirrors;
• sinks;
• manicure tables;
• reception desk;
• chairs for clients;
• dry land;
• climazones;
• electric clippers;
• curling irons, hair dryers, curling irons, hair straighteners;
• tools - scissors, combs, razors, brushes, clips, curlers, containers for diluting paints, etc.

Recruitment

The flow of clients will depend on the masters in the salon. Having equipped the most luxurious premises in the city center, you will not get enough clients if the craftsmen do not work well. Therefore, do not skimp on choosing real professionals in your field, no matter how much their services cost. The costs of searching and recruiting personnel should also be included in the business plan. Look for them among young, gifted masters, lure them from other salons, since the profitability and success of the project directly depends on this. To open a small beauty salon from scratch you need to hire:

1. an administrator whose responsibilities include meeting clients, describing the list of services, assisting in their selection, and financial calculations;
2. hairdresser - 2-5 people;
3. manicurist – 1-2 people.

If you want to offer a wider range of services, you need appropriate specialists - a cosmetologist, makeup artist, massage therapist, body care specialist, etc. A necessary aspect is that all employees must provide health certificates.

Advice: To maintain financial reporting at the initial stage, there is no need to hire an accountant as part of the main staff; these functions can be transferred to outsourcing companies.

How much does it cost to open a beauty salon from scratch (business plan)

Many people are interested in how much it costs to start a business. The minimum amount for opening a beauty salon starts from 100 thousand rubles, but it is almost impossible to meet this amount. The business plan for a medium-sized salon starts from the amount of 400 thousand rubles. for the opening.

The sources of income in this business are employees. As a rule, their salary consists of a percentage of the work performed. Project profitability calculations:

1. from one hairdresser – from 40 thousand rubles. per month;
2. from one manicurist – from 30 thousand rubles.

These figures are shown excluding salaries. If there are 3 hairdressers and 2 manicurists on staff, the gross revenue will be 180 thousand rubles.

How much does it cost to run a salon? Cost example:

1. rental payments – 30 thousand rubles;
2. payment of tax and utility bills - 12 thousand rubles;
3. payment for garbage removal – 2 thousand rubles;
4. purchase of consumables (paints, varnishes, skin and nail care products) – 15 thousand rubles;
5. alarm – 15 thousand rubles;
6. marketing, advertising – 10 thousand rubles;
7. provision of outsourcing services – 4 thousand rubles;
8. administrator's salary – 20 thousand rubles.

Total – 108 thousand rubles.

Net income will be 72 thousand rubles. monthly.

Beauty salon advertising

How much does it cost to promote services? This figure is based on many factors. Marketing policy and advertising depend on the chosen concept and the scale of the business plan. For example, if this is a small hairdresser in a residential area, a bright sign is enough.

1. creating a small business card website describing your services and pricing policy (the text should indicate competitive advantages);
2. in social networks;
3. distribution of business cards, flyers;
4. publishing advertisements in local media.

The most effective and absolutely free way to promote your services is word of mouth. If the client likes the services provided, he will definitely recommend the salon to his friends who want to visit the establishment.