Economic activity aimed at purchasing and selling is a stable source of profit for many businessmen. The principles of trading are quite transparent (buy cheaper - sell more), however, as in any type of business, there are many pitfalls in successful sales.

Organizing your own business in trade

“To sell something unnecessary, you must first buy something unnecessary,” said the thrifty cat Matroskin in the famous cartoon. This simple truth also applies to entrepreneurship. The real goldmine is that this very “something unnecessary” may turn out to be extremely necessary for someone else, who will end up being a satisfied client. So, a primitive business scheme in the trade sector looks like this:

Determining a product that will be in demand. What to sell to make money? A well-built strategy will allow you to sell almost any product, but there are still certain trends that make sales easier. That is why preliminary marketing research of the market will be useful.

Purchasing a trial batch of goods or searching for a supplier who is ready to work on the dropshipping model (direct delivery from the supplier to the end consumer, bypassing the intermediary who is looking for customers).

Direct sale of goods (already with a markup) to the end consumer. The organization of trade can be different: through the Internet or a real retail outlet, among friends (many network marketing structures were initially built on this principle).

There is another option for organizing a business in the trade sector: production of goods with subsequent distribution wholesale or retail. What can you sell this way? Handmade products are in demand, you can organize a small home cafe with delivery, sell kvass or home-made beer, agricultural products and everything that can be “produced” without the need to rent production facilities.

Reselling goods from bulletin boards via the Internet

What can you sell online? The once very popular way of earning money without investments on the World Wide Web involves searching for goods that the owners sell at a low price, with subsequent resale at an adequate or even slightly inflated price. A salesperson who seeks to earn money in this way must be not only a good, but also a universal “salesman.” You can find a wide variety of “lots” on countless bulletin boards, and limiting yourself to only one type of product means obviously losing some of your profits.

Another option for such a business, which over time can be developed into a full-fledged online store, involves concentrating on only one category of goods, which, as a rule, is clothing. Many thrift, consignment, or stock stores can offer decent items at very low prices. Minor repairs, additional washing, perhaps adding some decorative details - and the item can be sold at a premium. High-quality photos and your own group on a social network or even an entire online store with single copies of dresses, T-shirts or jeans will help you organize trade turnover.

Sale of goods from abroad in Russia

The widespread spread of the Internet and e-commerce, globalization and the “blurring of borders” have made trade possible not only between large corporations from different countries, but also between wholesalers or retailers and end customers. Platforms where a variety of goods can be purchased at a very low price from the manufacturer (Chinese online stores) are known to many today, but even in the twenty-first century, users are often afraid to buy through the World Wide Web, and even literally on the other side of the Earth.

By ordering a small batch, for example on AliExpress orTinydeal, you can make a good markup and sell the product in Russia at a good profit.But what is profitable to sell in Russia now? Wholesale sales in this business only pay off for trendy items or equipment. It is better to purchase other goods in small quantities.

Selling information products: money “out of nothing”

You can make money in e-commerce without financial investments. Information businessmen today make a lot of money from e-books, manuals, coaching (consulting and training), collections of lessons and similar training materials. You can sell both your own information products and others (through affiliate programs). In the latter case, the seller receives a percentage of the author's profit.

How to sell a product that “cannot be held in your hands”? The implementation of information products involves promoting a personal brand, creating your own web resource, active work on social networks and cooperation with popular sites on the same topic. All that is required of a novice businessman is to select and correctly place advertising materials, as well as answer questions from potential clients in a timely manner.

Organization and launch of your own online store

A more serious project is launching an online store. In this case, you will need to draw up a business plan, find suppliers, organize a warehouse, perhaps even an office and a call center, develop a website, hire a specialist who will deal with administration, filling the online store with goods, promotion in search engines, and social networks and many many others. Such projects pay off in different periods of time - it all depends on the correctly chosen niche and the implementation of the idea. You can earn large sums even in a month if the idea is of interest to the online community.

What to sell to make money? According to statistics, Russian residents most often buy computer equipment and electronics on the Internet. By the way, the profile of purchases on foreign sites is significantly different, as shown by the data presented below in the form of summary graphs.

A hobby that can bring good income

Handmade products deserve special attention, the margin on which can even reach 500% of the cost - it all depends on the skill of the manufacturer and the originality of the product. What can you sell? Embroidered paintings, amulets, knitted items (a special method is used for comfortable children's clothing or costumes for baby photo shoots), bags, toys and accessories - this is only a small part of the possible options. Hygiene products (decorative or “promotional” soap, natural shampoos, scrubs), cosmetics, notepads and diaries, restored furniture, and wedding paraphernalia are in demand. On the eve of May 9, craftswomen sell kanzashi in the colors of the St. George ribbon, and before the Day of Knowledge - bouquets of sweets.

Opening your own store or outlet

Opening a retail outlet involves much more nuances. The entrepreneur will have to register, purchase or rent suitable premises (not forgetting that the location of the store also has a direct impact on profits), organize deliveries, communicate with many authorities, obtain all the necessary permits, hire personnel, and so on. Trading enterprises require constant monitoring by the manager (owner), but with the right approach, you can get much greater profits.

Selecting a suitable product for sale

Future earnings are influenced by the correct choice of goods. What can you sell? It is necessary to conduct market research to find out which products the demand for is not met by the existing supply. It is often profitable to sell everyday goods (we are talking about convenience stores), second-hand items, medicines or children's products. In big cities, branded clothing or health food stores are popular. It is profitable to sell pet products, cosmetics, and alcohol.

Features of trade in consumer goods

Consumer goods include personal hygiene products and items, light bulbs, batteries, household chemicals and other items that are frequently purchased. This also includes some food products (in packaging), pet products, plastic products or paper/cardboard. Such products are used daily (or very often), are presented in a wide range and at an affordable price. Features include an extremely wide audience of buyers and fast implementation. Purchases of this category of products are divided into everyday purchases, in reserve and for entertaining guests at home.

FMCG products in most cases do not require a carefully thought out marketing strategy. Success factors in this trade segment are:

convenient location of the retail outlet (in crowded places: near public transport stops or in residential areas);

a wide range of everyday goods, availability of analogues;

affordable pricing policy and development of a package of additional options for regular customers (introduction of discount cards, gifts).

The most profitable product options for sale

What can be sold profitably? The largest markup is placed on those categories of goods that are in high demand. Large sums are earned by those who manage to find a supplier and organize sales of any product at low cost in conditions of high demand. What to sell to earn high margins:

Flowers. The profit of flower shops during the holidays and holidays can reach astronomical amounts. Considering that roses, for example, somewhere in Ecuador cost about 30 kopecks apiece, and in Russia they sell for at least 100 rubles, you can “win” a significant amount. A significant disadvantage of such a product, however, is its fragility.

Bijouterie. Jewelry and accessories are quite cost-effective, the markup on which can reach about three hundred percent. The margin can be several hundred or even thousands of rubles, and demand remains consistently high.

Beverages. The markup on loose tea or coffee, bottled drinking water or drinks in street cafes can reach one hundred, two hundred or even five hundred percent. Good margins are made on milkshakes or refreshing drinks. Business does not lose prospects with cold weather: in winter you can sell hot tea or coffee.

Popcorn, gummies, cotton candy, ice cream and other sweets. The cost of raw materials for products sold in shopping centers, parks and other places of public gathering and recreation is ten times lower than the cost of ready-made popcorn or cotton candy. During the season, you can get significant benefits by selling sweets.

Handmade. In a society that promotes the ideals of difference and individuality, exclusive products are in very high demand. It is quite difficult to estimate the cost of such things (especially for those who are far from creative), so the seller can increase the price quite significantly. Demand is for both handmade jewelry, accessories, cosmetics and hygiene products or clothing, as well as updated furniture or interior items.

Cosmetics (including handmade hygiene products). The cost of cosmetic products sold in stores, as a rule, does not exceed 20% of the market value. The rest of the final price consists of advertising and transportation costs, as well as beautiful packaging.

Greeting cards and holiday paraphernalia in general. Products that are sold at unreasonably inflated prices, such as helium balloons or cardboard cards, actually cost only about ten to thirty rubles, while the minimum price tag is already one hundred to two hundred rubles.

Trendy things. You can expect really high profits if you manage to catch the trend. Once upon a time, talking hamsters were popular, later - transparent bottles for drinks My bottle, the demand for things, for example, with comic book characters, was more stable. You can also make customized T-shirts and sell them. Printing on linen bags is in demand. True, wholesale sales will not bring results here.

Accompanying services. Related services include furniture assembly services (for furniture stores), repair of household appliances (for sellers of small home appliances), cartridge refills (for office supply stores or copying/printing points) and the like.

Of course, not all high-margin products allow you to earn large sums quite consistently. But the right approach and innate instinct solve many problems associated with organizing your own successful business.

Almost everyone dreams of starting their own business, because individual entrepreneurship is working for yourself. He is his own leader, manager, and at the initial stages he is also his own salesman and cleaner.

One of the leading areas in the field of small business is trade. Almost every day people need to buy something, from cereal for breakfast to cars. Therefore, there will always be demand for this area, but supply will not be long in coming.

Every future businessman should understand how to open it correctly, where to start, what to choose, what not to do.

Why trade?

Among all areas, trade is the most popular, but at the same time risky. Sell ​​and resell at a higher price - what could be a more obvious way to make money? If you do this correctly, then pretty quickly you won’t even have to touch the business: all the work will be done by hired employees.

Every year thousands of private entrepreneurs decide to start trading, but a small percentage of them receive the planned profit. Why won't it be possible to open and develop your own business? There are many reasons for this, but the main problems of unlucky traders are:

• insufficient start-up capital;
• not quite the right market segment;
• big competition;
• inability to trade;
• lack of a marketing campaign;
• lack of a clear plan for your work.

You should not assume that the trading business is a 100% hit. No entrepreneur is immune from unplanned risks, changes in market preferences and problems with suppliers. But if you manage to hold on, you can achieve good profits in a short time. The main thing is to start with a clear understanding of what will happen in the coming years.

Important! If you don’t have confidence in your entrepreneurial talents, then it’s worth attending special courses and classes on trading, studying the relevant literature, and enlisting the support of those who have been doing this for a long time.

Step 1: Sphere Selection

Do you know someone who sells cheap sunscreen? Can you arrange supplies to the Northern regions of the country? Forget, this is not how you start your own business. It is important to focus not on what can be sold cheaper, but to look for what the buyer needs in a specific region.

Important! Demand creates supply, and not vice versa.

On the other hand, it is already difficult to surprise customers; fresh ideas are needed. Many people refuse the cheapest goods in favor of high-quality and unique, but higher price ranges. Therefore, you should try to offer your own unique product, or at least “figure out” its uniqueness yourself - start a competent marketing campaign.

According to statistics, the most popular groups of goods are food products. People buy food every day, and many are willing to travel across the city for a quality product. Therefore, those who sell vegetables, meat, dairy products, cereals, sweets, etc. quickly win their customers and learn to do business more easily.

The last thing you need to pay attention to is personal preference. It’s much easier to start selling spare parts if you understand how a car works than to sell canvases and paints if you don’t know how to draw. It will be easier for the entrepreneur and better for the buyer if the product is offered to him by a knowledgeable seller.

Important! To get started on the right foot, do your market analysis and determine what business ideas will be popular in a particular region.

Step 2: initial capital

Ideas have been selected, contacts have been made and it’s time to think about the initial contribution. In general, today it is quite possible for almost everyone to open their own business by taking out a loan.

It is advisable to start with some kind of personal capital, since by investing your “hard-earned” money, your attitude towards business will be more responsible.

How much money you need to open your own “point” depends on the specific idea - for example, to open a newsstand you need less money than to organize a butcher shop.

To open your own trading business you need money for:

• registration of individual entrepreneurs;
• rent/purchase of premises;
• purchase of goods;
• marketing campaign, advertising;
• wages for workers.

In small towns, the minimum capital to open your own small business is 100,000 rubles. For large cities and the capital, this amount will be many times higher.

Significantly save your budget if you trade online. This is minus money for renting premises, equipment and salaries for subordinates. On the other hand, such a business is effective only at the initial stages, and in the future it will be necessary to expand it and exit the virtual environment. What you shouldn't do is rely only on online buyers.

Step 3: detailed work plan

The segment has been selected, the IP has been opened, the money has been found, which means that time will finally determine the strategy. You shouldn’t rely on “fair winds”: you need a clear business plan, a strategy for developing an idea, market analysis, a preliminary calculation of profits and an understanding of how to run a business. It is very difficult to do this on your own, so you need to find a companion.

Important! You need to open and build a trading business by relying only on yourself. But at the same time, it is worth sticking with those who can help develop the business.

Calculate in advance how much your business can bring in in the near future. Focus not on desires, but on the real possibilities of the business. Find out from your competitors how much profit they have already received or expect to receive, consult with economists, commodity experts and accountants. Such forecasting will help you quickly navigate the market.

Set your ultimate goal: opening a chain of stores, entering the international market, or accumulating funds for a larger business. Over time, focus on your goals and ideas, do everything possible to implement them.

Creating a good image is what any company requires. There should be absolutely no conflicts with clients: make an exclusively positive impression. It is necessary to establish relationships with landlords and suppliers, otherwise they will soon have to be changed.

When choosing a supplier, consider reviews from other clients. Always inspect all goods before selling, have all documentation for them and conduct business transparently. Not everyone manages to find a good supplier the first time, but the sooner one is found, the better for business.

• Don’t delay registering an individual entrepreneur - the sooner this is done, the fewer problems will arise in the future. The sooner you will be able to open and run your own business without any difficulties.
• When choosing ideas for entrepreneurship, focus on what the region needs and what you understand.
• The most popular business in the world is trading, so be prepared for competitors.
• It is necessary to choose a product, specificity and location based on the needs of the residents of the area.
• Do not choose all the ideas at once - it is better to focus on a specific area of ​​​​products.
• Please note that from the very first day the business may not bring enough profit to live on, so be prepared for temporary financial difficulties.
• Always save documents and copies of documents.
• Be sure to hire an accountant to handle your financial affairs.
• Don't skimp on advertising.
• Enlist the support of loved ones, as well as experts in your chosen field.

Opening an individual business in trade is not so difficult - it is much more difficult to properly manage and develop it. Building relationships between buyers and sellers takes effort, a unique offering, and time.

Wholesale business from scratch: how to start trading, what you need to know? Today this question worries many people. The reason is simple: this area can bring considerable income.

Short description

This industry involves the resale of goods from a supplier from whom they are purchased in large quantities to buyers (for example, grocery stores) to whom the goods are transferred in much smaller quantities. It is important to understand that we are talking about selling not to the end consumer, but to entrepreneurs.

The key requirements for a successful wholesale business is renting or purchasing a large premises that will be used as a warehouse. It is important to choose the location wisely, as it should be convenient for customers. In addition, this business is demanding on initial investments, since renting and purchasing goods will cost a tidy sum.

In the first stages, the key task is to find suppliers and buyers who will sell the product in the future.

Advantages and disadvantages

1. No need for an advertising campaign. Instead, you will need to secure yourself a client base in advance.
2. When working with large wholesale prices are much higher.
3. The sales area for goods is as wide as possible.
4. Opportunity to work with large manufacturers who often use the services of wholesale companies.
5. We work only with the most profitable product positions, including alcohol, tobacco products and semi-finished products.
6. Savings on purchasing goods.
7. Possibility of receiving payment directly upon delivery, without waiting for the final sale of the batch.
8. Simple rules and taxation system. You will only need to pay regular contributions under the simplified tax system or special tax system.
9. Absence of conflict situations due to discrepancies due to strict regulations for concluding contracts in this area.

• Frequent requests for deferred payments.
• Experienced buyers will constantly try to reduce the price.
• Frequent and serious debts from buyers.
• Significant customer turnover.
• Requirements from clients for various reasons, as an example – the application of special stickers.
• Huge fines for violating the terms of the contract.

A more detailed business plan for a wholesale company using the example of working with household chemicals can be downloaded from.

Beginning of work

There are two main options for doing business here. The first involves acting as a link between the wholesaler and the retail network that will sell the product. In the second case, you will have to deal with resellers, significant markups appear, which ultimately negatively affects profits.

At the initial stage, you will need to register a legal entity, rent an office and hire professional managers and accountants. You will also need to additionally hire a law firm that will accompany all transactions. Separately, it is worth noting the need to rent a building for a warehouse in which goods will be stored until sold. In rare cases, it is possible to do without it, which significantly reduces costs.

If you plan to provide goods delivery services, you will need to organize your own structure that will deal with this, or enter into an agreement with one of the transport companies present on the market today.

Finding a source of funding

At the initial stages of work, you will need to find a considerable amount of money, which will be used to purchase the first batches of goods. There are three main ideas for funding sources:

1. The bank is not profitable, since credit organizations sometimes finance such projects on terms that are most unfavorable for the businessman.
2. State support for small and medium-sized businesses - there is not much hope for this option, since priority funding is given to agriculture, social structures and innovative areas of development.
3. Individuals - this option is one of the most promising, although investors often allocate funds, demanding in return a huge percentage of the proceeds.

7 stages of opening

Opening a wholesale business involves a few basic steps. So where to start?

The first of them will require a thorough market analysis in order to determine the most liquid categories of goods that can be sold as quickly as possible. It is recommended to pay special attention to the sale of food products.

At the second stage of the marketing strategy, the niche in which the enterprise will operate is determined. The simplest and most accessible option for beginners is to work with small wholesale batches. This will allow you to hone your skills so that you can move on to larger and more monetary offers.

At the next stage, the final selection of product groups is made. It is best to work with those products that you know directly. As a result, you can understand products in any industry, but it will take a lot of time. After this, you need to find a product manufacturer who can offer affordable prices.

At the same time, consumers are being sought to whom the products will be supplied. An important point: you should not work with exclusive goods, since it is difficult to find buyers for them, as well as with perishable products.

The next stage of the opening model will be the selection of warehouse space. Not having your own warehouse can result in a lot of problems. Most often, due to the shortage of such real estate on the market, rents turn out to be very high. This is especially true for large rooms in well-located places.

Perhaps the key point in the wholesale business is finding a supplier. Ideally, it should be in close proximity to the base warehouse. Large regional manufacturers are interested in working with wholesale companies, so concluding an agreement will not be difficult. Long-term cooperation is in the interests of all parties. This will allow you to receive various bonuses and discounts in the future.

Recruiting personnel for the marketing department is also an important point. Sales representatives must be qualified to locate retail locations. You also need to hire drivers, operators who will fill out applications, a cashier, a storekeeper and an accountant.

At the last stage, all that remains is the purchase of transport for transportation. The best option is to buy your own truck. If this is not possible, you can try to rent it. For large quantities, a forklift will be useful.

Methods to increase profits

The main method of increasing the profit of an enterprise is to increase clientele and increase sales. To increase these indicators, several basic techniques are used. First of all, this is streamlining the management system and conducting a classic advertising campaign.

The key feature of the latter is its much smaller scope than in the case of other businesses - the clientele is specific, so you can contact them directly.

Video: TOP niches for starting in the wholesale business.

Sample business plan

Briefly, the example can be summarized in the following table:

If you find an error, please highlight a piece of text and click Ctrl+Enter.

There is a myth that on message boards such as Avito, Slando, Old and cheap junk is sold from hand to hand, but in reality this is not the case. With the help of online platforms, you can organize a full-fledged trading business.

According to analysts, the Russian furniture market is far from being saturated, and therefore an inexpensive store for the middle class always remains relevant in all regions of the country.

Many people believe that the restaurant business is glamorous, image-based and quite simple. This is a wrong opinion. It’s not for nothing that the restaurant business consistently holds third position in the bankruptcy rankings. How to make sure you don’t mess things up, don’t make mistakes, and don’t join the sad list of bankrupt people?

The coffee machine business, although already widespread in our cities, still remains one of the most profitable; coffee machines are considered the most popular, and they have the highest sales rates and quick payback.

Many aspiring entrepreneurs set out to create their own store. But often they do not have the relevant experience, and this seems very, very difficult to do. It is necessary to purchase a large amount of retail equipment and cash registers. This article provides a list of points that will help you in creating your outlet.

A special marker has appeared that can be used to color a dress, and it can be done easily and spend a minimum of time. You can organize the sale of such dresses in your city by pre-ordering several pieces online.

Almost any enterprise needs to purchase office furniture at the initial stage of business development. But, as a rule, this period is burdened with financial difficulties and many companies are not averse to purchasing less expensive used furniture for the first time.

It's no secret what a jacuzzi is. In the modern world, inexpensive hydromassages for small spaces have recently appeared. You can open your own business by selling and installing such devices.

If you start producing and selling cotton candy, then very soon your income will exceed all your expectations, and the procedure for extracting money out of thin air is quite simple and does not require large expenses.

For such a small business idea, you need to purchase a machine, raw materials for making popcorn, and also find a suitable premises where you can rent a small area.

Not everyone can afford to buy new household appliances, a new set of dishes, a lamp; not everyone has enough free money to buy sports equipment for themselves and for their children. You can organize a small consignment store with such goods.

A very profitable business in the summer is the production of cocktails, especially milk cocktails; as a rule, both children and adults love them. You will need special equipment, as well as certain ingredients for preparation.

You can trade gardening tools, seeds, seedlings, fertilizers, seedlings, etc. in gardening societies during the summer season by organizing a sales point.

You can organize the opening of a specialized store in which you can sell all kinds of goods, such as medicinal cosmetics, medicinal teas, nutritional supplements, feminine hygiene products, and all kinds of small exercise equipment.

By renting a small space in a shopping center, you can open a diabetic goods store that will sell sugar substitutes, fructose, diabetic chocolate, cookies, vitamin drinks, etc.

A business such as the sale of billiard tables, due to the increased construction of gaming clubs and modern cottages, has recently become increasingly in demand.

The art of beautifully wrapping gifts has very ancient roots. Of course, a brightly and colorfully packaged gift looks much more tempting, and there will always be quite a few people who want to wrap their gift in attractive packaging.

Recently, interest in healing balms, teas, and infusions has been growing. Practice proves that the successful operation of herbal bars in large cities brings good income, so a business preparing and selling herbal tea can turn out to be quite a profitable business for yourself.

The rapid development of the trading business creates a great demand for the constant updating of commercial and refrigeration equipment, so it is necessary to sell used equipment and replace it with more advanced ones.

By reconstructing nondescript and inexpensive houses and then selling them, you can organize a good business, providing yourself and your construction team with excellent income.

There is no shortage of supply on the furniture market, but excellent furniture is in great demand. If you become a partner and dealer of a company with a good reputation, you can count yourself among those insured against disaster.

There are many benefits to e-commerce. It is important that selling your goods via the Internet is a very profitable business, and also does not require huge financial investments.

You purchase an apartment or a private house that has not been renovated for a long time and do the interior and, if necessary, exterior decoration with your own hands, giving the living space a decent look in which a future potential buyer would want to live.

Small business ideas in the field of trade to this day remain quite popular among those who want to start their own business. In this topic, we’ll talk about opening a fish store, since trading seafood has always brought serious and stable income.

In the modern world, the idea of ​​working for yourself is finding more and more resonance in the minds of people.

Thanks to the Internet, the availability of books and seminars on business, and the example of others, future entrepreneurs realize that anything is possible.

Success does not only go to the wealthy and those who have the right connections.

And first of all, those who are ready to devote time and effort to tirelessly move towards their goal.

Mostly newbies wonder where to start your own trading business.

This is because this area is well known to everyone, and also has many options for choosing a niche, among which anyone can find something to their liking.

But no matter how simple a trading business may seem, in order to open it correctly and conduct business competently, certain knowledge is required.

This article will briefly reveal the most important secrets to you.

How to choose the right niche for a trading business?

To properly filter ideas for what kind of trading business to open, an entrepreneur must ask himself two questions:

What type of trading business would you really like to run?

Indeed, it is very important that an entrepreneur likes his chosen business.
Only then will it be possible to fully establish the process when the businessman trades in what is interesting to him.

What products are needed and especially popular in the chosen area?

Of course, no matter how interested you are in fishing or tennis, opening a store of related goods where there is no demand for them is simply stupid.
Therefore, you need to pay a lot of attention to analyzing the needs of your potential clients.

Analysis of the current state of affairs in the trading business

So, an important question that will allow you to filter out popular ideas for a trading business is what areas are currently in demand in your region.

In Russia, the trade sector accounts for about 50-55% of all activities of small business entrepreneurs.

Ideas for opening a store can be emphasized by studying the demand diagram according to Yandex.Wordstat:

Step-by-step instructions on how to start a trading business

Don't learn the tricks of the trade - learn the trade.
Folk wisdom

Theoretical information and analysis gives only a general idea of ​​what kind of trading business is worth opening, and what ideas can be properly developed.

For practical actions, novice entrepreneurs will need step-by-step instructions.

1. You need to register yourself as an entrepreneur, choose a form of taxation, and obtain all the necessary documents to conduct legal trading activities.
2. If you decide to sell your business outside of the market, you cannot do without a cash register.
   It must not only be purchased, but also registered.
   Also, do not forget about the second popular payment method - payment cards.
   You need to open and register a terminal, having first selected the bank that will service it.
3. Another type of document without which you cannot conduct a trading business is licenses for certain groups of goods.
   First of all, this concerns alcoholic beverages and cigarettes.
4. When all the necessary permits and documents have been received, all that remains is to choose a place where you can open a retail outlet.
   You can buy a plot of land and put a pavilion on it.
   But it’s better to first rent a ready-made point, set up the trading process, and then make such large investments.
   Don’t be lazy and look for special offers from the city administration.
   Sometimes you can open a store cheaper thanks to incentives on their part.
   And as a thank you, you arrange a public transport stop adjacent to the retail outlet.
5. After resolving the issue with the shopping pavilion, you can negotiate the necessary utilities and obtain permits from the SES and Rospotrebnadzor.
6. When the organizational issues are over, there are two relatively simple but important steps left.
   You must find decent employees for your outlet, and also equip it with everything you need.

How to conduct business in trade correctly: choosing premises

In the step-by-step instructions on how to open a trading business, not much space is devoted to choosing a location.

Although this step is very important and a competent solution will allow you to significantly increase the number of potential clients.

So, the most popular ideas regarding a good place for trading look like this:

• in order to establish a stable flow of visitors, the store should be located in places with large crowds of people (near bus stops, metro stations, passages, intersections, train stations and bus stations);
• You can save on accommodation if you do not strive to establish a point in the central part of the city - demand there, of course, is higher; but you can trade successfully in residential areas;
• if you don’t want to bother with the security of a retail outlet, you can rent a place in a shopping center; but be careful when choosing it - not everyone can boast of a high level of attendance.

In which state can you start a trading business?

To open a retail outlet, it is enough to hire an administrator and two salespeople to work in shifts.

Of course, the number of staff will depend entirely on the expected volume of business.

Traditionally, a piecework payment system is established - this is an additional incentive for sellers to perform their functions well.

The work schedule is in shifts: week after week, or daily.

Sellers are required to have a health certificate, good communication skills, and the ability to win people over.

Perhaps it is better to hire a person with no experience, but with enthusiasm and a positive character, for such a position. Than a rude woman “aged”, but with great experience.

After all, work skills can be acquired quite quickly in practice - there is nothing complicated about it. But attitude towards customers means a lot.

According to surveys, more than 50% of people are willing to go to a store further away if they like the people working there.

They will also refuse to shop at a place where they are rude or simply not served politely enough. Even if this store is closer and more convenient for them.

You will also need security and cleaning services.

For the first purpose, you should contact a security company and install an alarm and a surveillance camera. It doesn't cost that much, but it can save a lot of nerves and money later.

But a cleaner can be hired on an hourly basis. In the dry season, cleaning every other day is enough, in the wet season - daily.

Ideas on how to properly promote your trading business

Moreover, you need to decide on the amount of investment at the start.

Large-scale business ideas will require significant investment and it is better to delegate this matter to an advertising agency.

But a small business can get by with “little loss” using the following methods:

• Nowadays, few companies do not have their own website, because online promotion is considered one of the best ways of advertising; Of course, this is not suitable for all areas of the trading business - this is also worth taking into account;
• use contextual and banner advertising;
• promote through social networks - this is much more budget-friendly and allows you to increase brand awareness;
• set a high bar for customer service: it is important that people want to come back to you again;
• introduce a system of discounts for regular customers, discount cards, coupons.

How much capital is needed to open a trading business?

If a novice entrepreneur has only a great desire to open a business, but no start-up capital, there are two ideas where you can get it:

• Taking out a loan from a bank, which involves a number of difficulties, but is still possible.
• Attract sponsors who are willing to invest money in the project with a certain benefit for themselves.

In both the first and second cases, you cannot do without a document such as. In it, you will need to carefully calculate the potential revenue and payback period of the trading business.

In order for people to invest money in you, people must see the potential of the idea not only in words, but also in the form of numbers and specific calculations and analysis.

Depending on what exactly you decide to do, the amount will vary significantly.

But an indicative list of opening costs looks like this:

1. Costs of purchasing land and retail outlets or renting premises.
2. Remuneration of hired personnel.
3. Registration of all necessary permits, licenses, registrations.
4. Indoor renovation and decor.
5. Installation and configuration of the necessary equipment.
6. Creation of inventory.

And the video below shows unusual shops,

who sell ordinary goods.

Take note, stand out!

Monthly contribution to the trading business

In addition to the costs that will be required to start a trading business, you need to invest money to run it.

Let's look at an approximate list of costs using the example of a point selling alcohol and cigarettes.

Trading business- This is an ideal choice for beginners who decided to try their hand at working for themselves.

It is important to understand that entrepreneurial activity is not only about organizing a trading business. It is important to fully establish it and conduct business competently.

In this case, you will receive a source of stable income. And don’t replenish the lava of those who were looking for where they could easily catch a goldfish from a pond and landed in a puddle.

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