The goal is the path, not the destination. Having reached a certain level,
you still continue to move towards success

Why, while doing the same amount of work in MLM, do distributors of network companies have a huge difference in income? Why do some become recognized, respected, appreciated, quoted, invited as teachers to seminars, while others remain distributors and go to an MLM company as if it were a job?

Distributor attitude and mindset are global success factors

The success factors in the MLM business seem to be on the surface, but many distributors cannot see them and take full advantage of them to achieve their success. And the main, global factors in achieving success are a person’s attitude and attitude towards the chosen market sector to create their own successful business.

At least one answer is in plain sight. This is an ATTITUDE towards working in an MLM company and a MOOD for success. This applies to any actions in cooperation with an MLM company. In order for the amount of money, distributors, sold product or goods to grow day by day, any actions must be of high quality. And this is what we're talking about.

It’s just that some distributors work a lot in MLM. They also study a lot. By the way, a very important success factor. After all, this is a new matter. Especially at the initial stage. They use constantly updated Internet technologies and are constantly studying the issue of transferring their business to the Internet.

Why do they have a conference room, which allows you to expand the scope of your business far beyond your local area, without investing money on travel, long-distance and international calls to train your teams.

This is another very significant factor. They do not let the issue of creation out of sight and do not let it take its course. In short, they do everything to build their system, their successful business and create real income within the framework of an MLM company. And over time, having secured a residual income for yourself, retire from business altogether. It won't be boring without it!

And other distributors will endlessly go to presentations, to the office, as if to work. Creating the appearance and imitation of vigorous activity. Which cannot be called success factors. And, accordingly, they have a small . But in this way, together with the mass of their own kind, they help the first in achieving their goals and colossal success.

After all, newcomers, coming to MLM, have approximately the same level of knowledge regarding network marketing. This is an important factor. Almost everyone who has entered into an agreement with a network marketing company for the first time (this is the category we will talk about) has the same picture: their eyes lit up at the presentation, it’s unclear where such energy came from that you can move mountains. Remembering your circle of acquaintances, your imagination begins to gain momentum and draw... Numbers flash before your mind's eye, how many people you can feed, butter, clean, invite to business... and become fabulously rich! Finally, you can leave this hated job and start building your business!

... But after the first calls or meetings with potential clients and partners in the person of their acquaintances who did not share their enthusiasm, the ardor begins to wane. And very little time passes before many people’s mood drops below zero: not everyone can quickly learn to correctly perceive what is happening and control the situation. An important factor influencing the further actions of the distributor.

Here we come to where we started this topic: attitude, attitude, responsibility.

Set up for success. And quality turns into quantity

In the MLM business, only quality actions turn into quantity. Quality must be present in everything: both in inviting partners to business, in choosing a mentor, in creating and training teams and structures, and in selling goods and earning money. Because the human factor plays a significant role here. And these are, first of all, emotions: respect, gratitude, recognition on the one hand. And misunderstanding, disappointment, envy, resentment - on the other.

Let's start with the fact that a new person, naturally, at first is always determined to succeed. And he has every right to choose a mentor with whom he will feel comfortable moving in this direction. After all, as a rule, a person decides to take the first step and come to listen to a presentation after several invitations from different people. And have no doubt that if a potential candidate is a leader by nature, then preference will be made in the direction of the sponsor who manifests himself from the position of a competent, purposeful, charismatic person.

But newcomers do not always understand that in any case they will have to do the work themselves. And the higher the sponsor moves up the career ladder, the less time he has. And when working, he will give his preference to those 20 percent of distributors who provide 80 percent of his income. And you will have to find answers to your questions yourself. An important factor, mind you.

If, when working for hire, a person is at the workplace from start to finish, performing some outlined range of responsibilities agreed upon during hiring, then in an MLM company everything is completely different.

Distributors plan their own daily routine, decide for themselves how much time they will devote to their new activity and how much time they will rest. (And watch in TV series how others build their lives.) They themselves determine whether they will continue to study or whether 3 higher education diplomas gathering dust will be enough for them.

And it is a serious attitude and mindset for success that helps you set your priorities correctly. As a rule, people with a certain mindset succeed in building a truly large business in MLM.

Important factors for achieving success in MLM

1. Vision of the prospects and results of your activities many steps forward. This requires knowledge, calculations, and probably even intuition, which needs to be developed.
2. Responsibility. The person understands that now he is the boss himself and not a single minute of his time can be lost, not a single decision should be made spontaneously and thoughtlessly. A person must be able to take responsibility not only for his own actions, but also for the development of the entire structure as a whole. At least several levels deep. After all, the main income comes from the depths.
3. Perseverance and perseverance. After all, sometimes everything works out, and sometimes obstacles and obstacles on the path to success arise one after another. And there will be moments when you want to give up everything. And many quit the race just one step before the finish line, freeing up the field for their competitors.
4. The mood for constant learning and self-improvement should never leave you. There is no such thing as too much knowledge. But there should be no distortions. Time to work with people must be allocated.
5. Consistency. Do simple actions, and even in small quantities, but day after day. Make these actions a habit. In order for the actions of those personally invited to be correct, it is necessary to train people so that they can pass this on to their invited people, i.e. duplicated.
6. Diplomacy. Control over your feelings. The MLM business is built on human relationships. People will follow you if they find it easy and comfortable to work in your environment, and therefore effectively. The ability to get along with people and be grateful will allow you to quickly create a reliable team and build a money business machine.
7. A positive attitude is important even when no one can see you. Your team will always be in your energy field, and positive energy is always aimed at construction, while negative energy is aimed at destruction.
8. Be an example in all of the above points.

Who is the easiest person to create a profitable MLM business?

It offers a ready-made business system and the opportunity, with virtually no initial capital, to open a profitable business for anyone and thereby provide themselves with a source of passive (residual) income.

But if you are looking for an opportunity to make money, do not rush to look for a suitable network company right now. Let's take it one by one and see what is needed to create a successful, profitable MLM business.

There are distributors who consider MLM the most attractive type of business. And although there are network companies that respond, creating a truly profitable MLM business is not easy.

To create a successful business in the network marketing system, you must have certain character traits: communication skills, the gift of persuasion, to some extent importunity, the ability to adequately perceive refusals, the desire to constantly develop leadership qualities, to some extent fanaticism and an absolutely normal perception of work irregular working hours. Often without payment, as with building any business. With faith in a bright future, creating a source of passive income for yourself.

But not many people actually manage to create this passive income for themselves. It’s not as simple as sponsors and structure leaders suggest at seminars and webinars.

We are familiar with this type of activity firsthand. Network marketing requires constant communication, and such a quality as sociability is not inherent in everyone. Euphoria from the first presentations often develops into discomfort and depression after the first refusals received, and therefore only a few achieve great success there.

A slightly larger portion of networkers simply have additional income there. And sometimes even more than at your main job. Having received a good reward for the volume from the structure made after the announced promotion, being in a state of euphoria, people sometimes even leave their main job, which they later regret.

And the majority of distributors simply provide this income to those who opened their MLM business “on the wave,” or, as they also say, “got into the flow.” And in order not to lose this income, they have to conduct numerous seminars, now webinars, announcing promotions and motivating a crowd of distributors to make large purchases, which many have stored at home.

For such network leaders, there really is nothing better than MLM business in the world. They are constantly engaged in self-development. Fans, in a word. Professionals. And provided for.

Successful business or work in MLM? Consumer network

Yes, becoming an MLM professional is a lot of work. And therefore, many, not wanting to sacrifice TV series, leave their comfort zone, engage in their development and self-improvement in order to build a successful business, prefer to just have a part-time job and a small additional income in an MLM company. At least enough to buy the company's products for free.

And this option in network marketing has a right to exist. After all, it is these distributors who, for the most part, form a network of consumers and help someone who is more tenacious, persistent, has goals and develops leadership qualities, to create their own highly profitable MLM business and be at the pinnacle of success!

Secrets of success. How to succeed in MLM? Video

Nikolay Latansky shares his secrets on how to achieve success in MLM. After all, sometimes everything works out, and sometimes obstacles and obstacles on the path to success arise one after another.

And there will be moments when you want to give up everything. And many quit the race just one step before the finish line, freeing up the field for their competitors.

Success in network business depends on many factors and nuances. This is the person himself, and the product, and the company, and the work system and much, much more.

Let's go through the key points first

Product

According to statistics, networkers who are satisfied with their product are 80% more successful than those who relegate the product to the background

If we go back to history, this is where network marketing began. Namely how business recommendations. And it’s obvious that a person who is a fan of a product gets a kick out of going and telling everyone about it!

And we see another statistic that almost all financial pyramids fail in the first few years of their existence! This is obvious, since they do not have their own quality product

There is one more point that I want you to draw your attention to. Success in online business depends on how easy it is to promote your product on the market?

Typically in business we see two camps of people:

1. Those who shape the market
2. Those who give the market what it wants

Which camp are you in? Obviously, option 2 is tens and hundreds of times more profitable, since people are already looking for your product, all you have to do is make sure that they find you.

By the way, this is very, very easy to do on the Internet. I wrote an entire book to help newbies get up to speed quickly. Download it at the top right or immediately below this article

And by the way, this applies to both the product and the business. You either chase people and persuade them to consider your business opportunity, or you make people They find you themselves and want to join your business

Again, all this is discussed in great detail in my book.

5 components of faith

Success in a network business depends on how much a person believes in what he is doing, namely:

1. Faith in the Network Marketing Industry
2. Faith in the company
3. Faith in the product
4. Faith in sponsor, mentor, leaders
5. Believe in yourself, in your strength

Ask yourself now. Do you believe in network marketing, do you believe in your company, do you believe in your product, do you believe in your sponsor, and do you believe in yourself?

It is ideal when you can put a plus against each item. This means that you are in the right place and will move towards your success in the right way.

But it often happens that not everything is so smooth...

If this concerns the first 3 points, then it’s better for you to either deal with it or do something else. It is unlikely that you will be able to achieve great success in the network business in general, or with this company, or with this product

Your insecurity will be well felt by other people...

As for your sponsor, he may not exist at all, then it is extremely important for you to enter the circle of your superior sponsor. Unfortunately, moving alone is always more difficult

The 5th point is constant work on yourself, your beliefs, views on this world, on yourself, and so on.

By the way, this is why I really love network marketing, because here there is a very strong school of personal growth that creates strong, self-confident leaders

Work system

This is where the biggest disappointment of most newcomers to the network business lies.

After all, what do many people say? It’s enough just to provide information, and half will be included in your business.

It's sad, but this system of work dates back to the 90s, when people grabbed at network businesses like a hungry dog ​​for a bone.

Today the situation on the market is radically different. Offers are pouring in to us literally from everywhere, so simply giving information is not only impossible, but strictly prohibited!

This is the spam that most old school networkers on the Internet do today...

Because of this, many newbies don't like the system their sponsors work under. I often hear from my clients that they simply cannot spam like their superiors do, and I certainly understand them.

But do you remember the 5 components of faith, one of which is faith in a sponsor? If you choose a different work system, you should consider several important points:

• You need to become a leader
• And create your system almost from scratch

You will no longer be able to rely on your sponsor, since you chose someone else dearly and therefore must take a leadership position yourself in order to do more and lead people.

You understand that to achieve success in a network business, you must have a clear system that you can easily pass on to your partners. Otherwise, the structure will not grow and give you a decent check

And all this, if you choose a different path, falls entirely on your shoulders...

Therefore, the other side of the coin, whatever one may say, is the Internet, which is the future. Thanks to this powerful tool, I have established a stable flow of candidates and partners. My best result is 5 partners per week!

It's a pity that many sponsors who have a good check don't want to change anything. If you are in such a situation, then most likely you will have to become a leader and take matters into your own hands

The man himself

Now let's talk specifically about you. How do you influence success in online business?

In fact, everything depends entirely on you, and it’s time for you to take 100% responsibility for your success

Judge for yourself. Are there people in your company who make great money? This means that the question is only in you

Do you know what exactly the question is? Write down and remember the phrase:

You earn exactly as much value as you bring to this market

For example, most people can become a janitor, which is why they earn so little. But there are only a few presidents of Coca Cola, which is why the salary is so high, because such a person is very valuable

How does this apply to online business? Let's see what value we are paid for here and what directly affects success in the network business:

• Ability to attract an audience
• Ability to sell business and product
• The ability to transfer these skills in depth

The first two points are just like in any other business: advertising, traffic, marketing, sales

But the third, this is the specifics of our business, for which the biggest money is actually paid, since it lies in our structure

In practice it usually looks like this:

When you start in business, the first thing you do is invite people to a presentation, or to a conversation with your sponsor. That is, you learn to attract an audience, while your sponsor or your leaders sell for you

At the next stage, you yourself begin to sell the product or business. By the way, I do not recommend that beginners engage in sales right away. You need to carefully prepare in advance. This is the moment that is easiest to fail out of ignorance.

Well, the final touch, when you have partners, you do everything with them in exactly the same way, passing on your knowledge and experience to them. And so on in a circle until the intended goals

Just 3 steps. It seems like it could be simpler. But as you well know, according to statistics, 90% of networkers get stuck on the first step

They are not ready to invest a sufficient amount of their time to develop this value, or rather, the skill of attracting an audience

Alas, very, very weak people come into this business. And when a person is also severely deceived by saying that it’s enough just to give information and everything will be fine, they get disappointed and leave...

I'll tell you the truth! To succeed in online business, you definitely need create more value, which will be expressed in the skills of attraction, sales and mentoring!

So, let’s now summarize how to guarantee success in a network business.

Step-by-step instruction:

1. Love and use the product
2. Be 100% confident in your company
3. Understand the value of the networking industry, know the facts, data and figures
4. Accept the sponsor’s work system or enter the environment of a higher-level sponsor, or develop your own system and take a leadership position
5. Constantly increase your value (attraction skill, sales skill, mentoring skill)

In conclusion, I want to say that you need to love the process of constantly working on yourself, otherwise, most likely, sooner or later you will leave the business

Unfortunately, in one short article, I will not be able to convey to you all my six years of experience in building a network business, in particular via the Internet.

But if you understand that you need to understand everything more deeply, and you want to use such a powerful tool as the Internet in your business to its full potential? Then download my new book “How to get 10 partners a month and even more in the first line”

Grab it at the top right or immediately below this article

Good luck to you in your network business, go all the way!

See you

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Success in network business from A to Z

Why in network marketing some achieve success, recognition, ranks and big money, while for others it becomes an unattainable dream. Let's figure out what's stopping many people who, having learned about MLM, got excited and decided that this is really a way out and a solution to all life's problems, but, faced with the reality of network marketing, they cannot earn even 10-15 thousand rubles a month here.

I'm not a coward, but I'm afraid!

I would like to start this article with the questions most often asked by the majority of distributors entering the MLM industry: “Why can’t I succeed in network marketing?”, “Why isn’t business going?”, “Why can’t I achieve my goals, after all?” Am I doing everything correctly, as I was taught?”

The main reasons why there is no success in network marketing

The main cause of these problems is our fears. Yes - yes, don’t be surprised, the reason is in ourselves, in our thoughts, in our experiences. This is exactly what I would like to talk about.

Unfortunately, it is so arranged by nature that the feeling of fear is inherent in us by nature and is present in us all our lives. In any case, this feeling was given to us by nature in order to survive in this difficult world and there is no escape from it.

The only people who do not have a feeling of fear are small children. They do not yet have a certain life experience, they have not yet matured as social individuals. They have not yet fallen, have not hurt themselves, no one has offended or insulted them yet.

However, you and I are adults, we live in a modern society, we communicate every day, go to work, to shops. Therefore, over the years, a certain type of behavior develops in absolutely every adult. And, accordingly, each of us develops certain fears.

Why in network marketing?
new MLM partners have fears

The most common, most popular fears that absolutely every beginner has to one degree or another are:

You will be refused;

They won't understand you;

They won’t want to talk to you about business;

I won't be able to sell.

This list is far from complete. Each MLM partner, individually, has their own fears. I would like to consider the most common ones.

Common fears in MLM

The most common fear in MLM is rejection. In fact, we encounter rejections all the time in life, and this applies not only to network marketing. For example, take a regular government job. At first we are afraid that they will refuse and won’t take us. Then we are afraid to ask for a salary increase, we are afraid to ask for time off early, we are afraid of not being able to cope with our responsibilities. Fears of rejection haunt us everywhere.

The paradox is that, in most cases, we receive refusals because of our fears, our insecurities.

What is actually happening in reality?

Let's say you registered a newcomer, told him about the basic concepts of your MLM company, and gave him the first tasks. He comes home, sits down and begins to write a list of acquaintances. After a beginner has written a “complete” list, about 10-20 people, he falls into thought. Thoughts appear that this business will not suit the first person on this list, the second does not have time, the third has no money, etc.

As a result, it turns out that, according to the newcomer, there is no one on this list to call. Then he sat down and in half an hour calculated his business plan and concluded that no one would go to work in network marketing.

The problem is that this is exactly what most new consultants do. Yes, they listened to the presentation, where everything was bright, colorful, and interesting. He was inspired, registered, promised to work, and even made you a “bid for success.” Then he is left alone with his thoughts and begins to think: “Why do I need this?”, “What will I do?”

In addition, he begins to consult with loved ones and relatives, who first heard about network marketing from him. And then doubts about the correctness of your decision begin to creep in.

Actually, if you think about it, what happened in this situation? What happened was that the newcomer replayed all these events in his head and, based on his life experience, concluded that this system did not work and that it was not his thing at all. But this is purely his subjective thinking and his attitude.

What to do in such a situation?

It is very important not to miss your consultant at this moment. Help him in a timely manner, advise him, support him!

Here it is appropriate to cite as an example my favorite phrase, which my mentor always told me: “Never decide for others!”

And I believe that this is a very correct statement, because no person can climb into the brains of another and read his thoughts, unless you are a psychic, of course)). How can you decide for someone else what they need and what they don’t? After all, each of us has our own personal life experience, thinking, desires, goals, etc.

It is very important to explain to a beginner in time that network marketing, in principle, is all built on failures. If this point is not immediately explained to the newcomer, he will face unprepared objections. This will be very stressful for him. And immediately thoughts will appear about why nothing works for him in network marketing.

By the way, it is much better if a potential partner or client refuses you right away, and does not “powder his brains” about what he needs to think about, figure out, read about your company, etc. At least if you are rejected on time, you will not simply waste your time and energy on this person.

It is necessary to constantly remind a beginner that thoughts are material, you need to think positively, be confident in yourself, and always tune in only to victory! This is the only way to distract yourself from the negativity, as well as avoid objections and refusals!

When I receive messages from my readers and newsletter subscribers, I carefully study them and answer all questions either in a letter or on the pages of my blog.

Today I will answer a question that worries many beginning networkers: why doesn’t everyone manage to build a successful business in MLM?

I'll give you 5 reasons.

The first and most important reason is the lack of professionalism, or more precisely, the lack of desire of the newcomer for professional growth.

Network business is first and foremost a business, and it requires serious consideration. If a person buys products and tries to sell them by any means, then only those who love and know how to sell, and such people, as we know from statistics, make up 5% of the population, succeed in doing this with dignity.

Of course, a networker must learn to sell, and his goal should not be to “push” products, but to be able to recommend them so that a person understands how he can solve his problems with its help, and so that he decides to purchase it here and now.

You can learn this by practicing this skill in practice. It takes time, excellent product knowledge and honesty.

I am talking about honesty because the network business mercilessly throws out from its ranks those who base their actions on deception. Such people damage the networker’s image because they create distrust in others.

And then, even if a person knows how to sell perfectly, the best results are still obtained not by sellers, but by those who place the main emphasis on business partners, on leaders.

From the first days, a newcomer must learn the profession of a networker, and this means learning from a mentor, from senior successful leaders, attending all company events and immediately applying all the knowledge gained in practice.

The second equally important reason is related to the myth that MLM business is for everyone.

The doors to business are truly open to everyone, but here you need such qualities as perseverance in achieving your goals, patience and, of course, decency and goodwill.

Some leaders believe that they need to invite everyone into their business. I also thought so before, but time and practice suggested: we need to build a team of like-minded people.

The client, i.e. Anyone can become a consumer of products, but not everyone can become a partner.

Speaking about finding partners, it is necessary to emphasize that every networker must clearly understand the portrait of his target audience and focus specifically on such people. The effectiveness of this approach has been proven, and many leaders talk about it.

It is very important what kind of relationships develop in a team, and this primarily depends on the people who join the structure. A quarrelsome, deceitful, scam-prone, envious person will bring with him a lot of negativity, so you should take care of the moral purity of the team and not invite everyone into the business.

The third reason is the lack of a simple training system and the presence of a consistent algorithm of actions.

As already noted, the profession of a networker requires serious study. When this training is chaotic, then chaos is created in the beginner’s head from the very beginning; there is no clear vision of the sequence of actions, much less an idea of ​​how to train their new partners.

When a team has developed a simple training system, when it is easily duplicated, then each person can get the desired results much faster.
If he does not have a financial return from his sluggish actions for a month or two or three, then he loses interest in business.

If there is no step-by-step training system within the company (this, unfortunately, happens), this system can be created within the team. A beginner must know the marketing plan, products, invitation methods and handling objections. He must learn to work with a list of acquaintances, set goals correctly, conduct meetings and presentations, use the Internet in his activities and subsequently teach all this to his people.

The reason for sluggish actions often lies in the fact that instead of effective training, team meetings are reduced to simple “get-togethers” without specific topics. But each such meeting can be spent with benefit, opening up new development prospects for people.

Networkers work on a flexible schedule and receive rewards only based on the results of their activities, but a competent mentor will keep unobtrusive control over the process and skillfully guide the actions of newcomers in the right direction in order to increase their effectiveness and interest.

If a newcomer feels support, sincere interest in his personality, if he is clearly shown the path of development, and if he possesses the necessary qualities that I mentioned above, then the guarantee that he will not leave the business is very high.

The fourth reason for failure is lack of planning of your actions.

First of all, a newcomer must determine why he needs our business, what he wants to achieve with it and in what time frame.

Then, with the help of a mentor, write a clear action plan. Knowing the capabilities of our business and the marketing plan, this will not be difficult to do. It is necessary to break the long-term plan into smaller periods, up to a month or even a week.

And now a person will have a route along which he will move towards his goal - this is wonderful and necessary for everyone, just as a ship needs it when it sets sail.

The fifth reason lies in the fact that the newcomer does not develop as a person.

He must not only learn a new profession, but also become the kind of person he would like to follow, i.e. become an attractive person.

Think for yourself what kind of mentor you would like for yourself. And become like that!

I know a lot of people who came to our business without education and without the ability to speak well. Over time, they transformed beyond recognition, because here they found not only money, but also fertile ground for personal growth. They will never agree to work for hire again.

Why don't people succeed in network marketing?
On these pages we have already touched on the topic of achieving success in a network business, discussing the question - “why does a person come to network marketing?” and other topics related to achieving great results. However, statistics show that many people who enter the MLM business do not achieve success and leave network marketing. After this, they begin to say that “network marketing is a scam,” in “network marketing only those who come first earn money,” in “MLM business it is impossible to earn a lot,” etc. Their words clearly show resentment because they failed to live up to their expectations and achieve high results.

I have interacted with such people many times. And he always asked the same question: “Have you done enough to achieve success?” The question seems very simple, and almost always people answered: “Yes, of course! I tried really hard, and it’s the system that’s bad, not me.” “Then let’s think,” I continued, “why then did thousands of people around the world become millionaires in the network business?” I almost never received an answer to this question.

Moreover, situations can be different - a person can be in a network business for 3-5 years, but at the same time have neither a team, nor clients, nor any income. He attends events, he buys products, but he doesn't achieve much success. It can remain in this state longer - 10-15 years. You know, there are people with “dull eyes.” They seem to be in business, and maybe there is a small team, but there are no results or motivation. There are a lot of them in our business, and all for one simple reason.

In fact, the only reason people fail to succeed in network marketing is because they haven't worked hard enough. It's that simple. People who could not earn at least $1000 in the network business simply did nothing for it. Of course, someone may object and say that they held meetings with their friends, but no one agreed. However, holding 10-20 meetings is not enough, and any TOP leader of any network company will confirm this to you. To find 5 active partners sometimes you have to have 100 or 200 good meetings. By a good meeting, I mean a full-fledged dialogue in which you talk in detail about working in network marketing and about the opportunities that the company provides.

Only daily actions lead to great achievements in the MLM business
Network Marketing is Serious Business which requires daily actions aimed at achieving results. Let's think about what actions you need to do every day to find several new partners and help them succeed:

• Meet new people every day


• Invite these people to a meeting where you talk about your business


• Conduct 3-5 meetings daily


• Take part in presentations held in your city


• Invite people to presentations


• Participate in webinars held in your company


• Communicate with people who have not yet made a final decision


• Maintain contact with those who told you “no” but may change their minds


• Train new partners in business basics


• Help newbies invite people to meetings


• Hold meetings with your new partners


• Train your team in more serious aspects of business (leadership, attitude, etc.)


• Tell people about the products that your company has


• Find new clients and maintain relationships with them


• Train your partners in the basics of sales


• Attend all your company events

Of course, this is not a definitive list of what you need to do consistently in network marketing to achieve success. These are the most basic actions through which we build a team and develop our business. The most important thing is to do these actions regularly. Our business is very simple and should not be complicated. Now it has become very fashionable to talk about a “personal brand”, to dream that hundreds of young and ambitious partners will come to your team through a YouTube channel, but this is not the case. Internet technologies are our serious assistant for finding and connecting new partners, but even on the Internet you need to work hard and hard before you create your own brand or find several interested partners to join your team. Personal communication, meetings, presentations are the basis of the MLM business.

So when people say, “I worked in network marketing and it didn’t work out for me,” I’m 100% sure that people just didn’t do enough to succeed. Doing routine work every day is quite difficult. Moreover, we do not receive a fixed “salary” for these actions. However, you should always remember why you came to network marketing, and then you will definitely have the motivation to meet people every day, invite them to meetings and connect them to the business.

Let's sum it up
The main reason for failures in network marketing is the small number of necessary daily actions aimed at achieving results. These actions are very simple, but at the same time, few people actually do them in large quantities. Meeting people, holding meetings, presentations, inviting people to join the team. There is nothing complicated about this, but to achieve truly serious results, you need to do a large number of small actions like this. Meeting people, holding meetings, presentations, inviting people to join the team. There is nothing complicated about this, but to achieve truly serious results, you need to do a large number of small actions like this.

Many people are currently in search of that desired success and financial stability. Becoming financially independent and secure means creating passive income for yourself, which covers not only your mandatory expenses, but also the costs of achieving your goals or desires. Network marketing is one of the ways and, perhaps, the simplest one today, which
gives us all the opportunities to gain But this does not mean that by becoming a networker, money and success will rain down on your head in unrealistic quantities. To achieve results in the MLM industry, you need at least desire and constant work at the initial stage, before you reach a certain level that will allow you to relax. Therefore, in this article, we will talk about common and key components of effective performance.

Laws of success in network marketing

1. Careful assessment of the situation.

The most important The reason for many failures in network marketing is choosing the wrong company. A company where it is simply impossible to make money. The signs of such network marketing companies will help you not to make mistakes in your endeavor.

Here are the main signs:

• - people buy the products of this company only once;
• - the products of this company are distributed cheaper offline;
• - lack of a repeatable system for finding and supporting lower-level distributors;
• - the system is too complex to implement;
• - lack of financial reserve of the company;
• - unstable or declining market;
• - unsatisfactory customer service.

- People buy products from this company only once.
Everyone knows that it is difficult to find a client. This requires constant effort and versatile work. But if you can only sell one copy to a client, then your efforts are doomed to failure - due to the high cost of finding a client. Consequently, those network marketing companies that survive are those that offer the client a product that he really needs. Which he constantly uses and which he will continue to use.

- This company's products are distributed cheaper offline.
People do not want to pay a high price for a product just to become a member of a network company. Therefore, if you want to become a representative of the company - provided that it is possible to go into any store and buy the same product for a lower price - your efforts are doomed to failure. But it is necessary to compare products of the same type. Perhaps you can buy a similar product in the store, but of lower quality. In this case, examine the composition of the product, find out all the details, and make sure that you are selling a product of the best quality.

- Lack of a repeatable system for recruiting and supporting lower level distributors.
Many network company leaders do not think about how company members should recruit new members. Before becoming a member of any company, ask your sponsor about the company's recommendations and what it provides to help you recruit and support your own distributors. In 95% of cases they will say almost nothing. Be persistent. Ask your sponsor to explain the entire recruitment and support system to you in detail. Ask difficult and uncomfortable questions. Most likely, the company does not have a clear system. Their position is this: join the company, invent your own system - while we spend your contributions, sales profits, and so on

- The system is too complex to implement.
Sometimes you may encounter another problem: there is a system, but it is too complex to use. Network marketing is often presented as a business that is open to everyone. For companies where recruiting and support are too complex for anyone to follow the system, this statement is laughable. The recruitment and support system must be simple so that any person of average ability can work with it successfully.

- Lack of financial reserve of the company.
Most companies, at the beginning of their existence, spend more money on their development than they receive. If a network company does not have a financial reserve that compensates the company’s initial costs for its promotion, then the company will inevitably go into debt and curtail its expansion or activities as such. Check with your sponsor about the company's debts. If your sponsor doesn't know the answer to this question (a surprising number of sponsors can't answer basic questions about the financial situation of the company they represent) - then try searching for information in other sources, including the Internet and the tax office in the area in which company registered. If there is no data, then forget about this company!

- Unstable or declining market.
One of the important factors due to which people earn better money is a growing market. Many entrepreneurs who have made their fortunes have done so for demographic reasons. Find out what the growth prospects of the network company you are considering are. Gather information about the state of the market in your network marketing area. Try to find out the potential of this product in the world market. Ask your sponsor about the company's long-term plans. Use Internet resources to analyze demand and competition in the global market.

- Poor customer service.
Every company, and especially a network marketing company, should be an example of customer service. Unfortunately, this doesn't happen often. Before working with any network marketing company, call them and order the product. Analyze the attitude towards you, the quality and efficiency of services. Call the company and inquire about the product being sold. How clear and concise were the answers you received? Trust your intuition!
Assessment takes time. Do not hurry. You want a company that you can work with for many years. Significant efforts must bring adequately high profits. The company should not promise you quick money - but it should adequately and reliably pay for your efforts. Managers must work hard, provide you with all the marketing tools, and create conditions for you to be It's easier to succeed in a network marketing company. Many who do not follow the above advice are doomed to failure by taking part in unpromising companies.

2. Typical behavior of a “new” independent distributor in MLM.

He enters the company, gets some initial information, orders marketing materials from the company (at a high price), spends a couple of days getting organized, gives the brochures to a few friends, and... Stops. Waiting for the money to rain on him. Of course this doesn't happen! What should be done? All independent distributors join network companies for their own benefit. This means they must act like their own company's sales director. They must think like the leader of an international organization thinks and do what such leaders do.

How to work with goals in network marketing

• Define your goal. To succeed in sales, you need to know the goal. We don't have a common goal in mind. We are talking about precise and specific goals. To do this, you need to find out exactly what you want to get from the company, and how the company can help you. Do you want to buy a new car? Do you want to build your own home in 5 years? Earn an extra hundred dollars a month? Write down on paper exactly what you want, how much it will cost, and when you want to achieve it. Success in SM begins with desire - the desire for something important to you personally - that would motivate you to do whatever it takes. Once you have determined your desires, write them down. Make a contract with yourself: “I am going to give myself... Value... By... Date.” Sign and date it, and treat this document as you would treat your most important documents - such as a passport or employment agreement.
• Once you've written your contract, create a visual representation of your goal. It is important to constantly see the goal. Your mind must be constantly focused on the goal. Do not be shy! This is the key to success, so do whatever it takes.
• - Decide what your organization should be like to achieve its goal. Once you have determined the goal, what costs will be required, and the date for achieving it, develop a detailed plan based on the characteristics of your own organization. The plan should be based on the following:
  - number of distributors;
  - the quantity of goods that each distributor must purchase monthly;
  - how many distributors each distributor must recruit;
  - when recruitment should occur.
• Sit down at your computer, grab a calculator, and get started. Look at things realistically. Remember: you will always be your most active and attentive distributor. This means: if you do nothing, everyone else will act the same way. Don't assume that others will do more than you, set realistic goals for your own organization.
• Having made preliminary calculations, transfer them to paper. If you are new to network marketing, you need to test your scores. If you have experience, base your assessments on past experience. In any case, write down on paper what your organization needs to be like to achieve its goal. Perhaps review your grades more often. The more often the better. All plans require that they be adjusted regularly. The best plan is the result of long experience.
• Do whatever it takes to achieve your goal. Strive to achieve your written goals. Do everything necessary and strictly follow the plans you described. If you followed the above recommendations, you are on the right track. Ask members of your network marketing organization if they have a similar plan. Most will answer in the negative. You will notice that they are the ones who never succeed. Don't be like losers! Prepare client-oriented marketing materials.
• To be successful in marketing, you need to convince potential buyers that your company offers them value. Most managers of management systems companies do not understand this. It is necessary to clearly explain to potential buyers and distributors exactly what they will get by joining the company. If your company has not explained in detail the value of the product being distributed, it is up to you to take care of this. Compose a pitch letter listing the benefits a potential member will receive by joining you and your company. Make sure the reasons given are stated clearly and in detail. Make sure the offers provide value. Rank them in order of priority. Remember: people join SM companies to benefit. Therefore, the company's task is to clarify this benefit. If the leaders haven’t taken care of this, you should!
• Provide a flow of requests. Many CM companies do not provide distributors with a reliable source of inquiries from potential customers. Of course, the company wants you to sell. But if they don't provide you with a source of requests, they are doomed to fail.

3. Deal only with those who are able and willing to work.

One of the most astounding factors regarding network marketing is how many irresponsible people try to work in this line of business. You will probably encounter a lot of these types of people. The larger your organization, the more irresponsible people you will encounter. This is why you must learn how to evaluate potential employees. Learn to evaluate the intentions of potential distributors. Ask them tough questions like these:

How much personal time are you willing to spend to achieve success in my organization?
- how much money do you intend to invest?
- what kind of experience, knowledge, skills, and talents do you intend to use in your work?
- Are you ready to participate in campaigns to attract requests from potential buyers?
- Do you intend to call people and visit them? Do you intend to regularly purchase goods from the company? How often?

Listen carefully to the answers

Communication must be direct, accurate, sincere, and detailed. You must have accurate information, and in turn, you must provide it to your potential employee. In business, conversations between colleagues and employees must be sincere. This is a necessary condition for work. Your time and resources are valuable and limited, this should not be forgotten. Therefore, questions must be tough and direct. Your answers should be similar.
If you don't hear what you want to hear, forget about this person. Don't waste a minute or an extra penny on someone who doesn't intend to work hard to achieve success. With no exceptions. Print this thought on paper and hang it in a visible place. Often the desire is too great not to pay attention to this, and to be guided by hopes for the best.

Help a new distributor get started successfully

Once you hear satisfactory answers, include the potential employee in your organization and help him get started. This implies the following:

Include it in the plan for automatic purchases of goods within the company. The best distributors don't place orders every month - they arrange for the company to automatically send them the product;
- help them with the source of requests and how to receive them;
- help the distributor set an exact goal and a date for its completion;
- set a recruitment program for the next month;
- set a time for follow-up meetings.

Don't forget: a distributor's job depends on how successful the start is. If a distributor starts work without enthusiasm, with vague goals, and without your leadership, he will bring you nothing but worries.
Open the computer file for each of your distributors. Enter the required information - name, address, telephone, fax, etc. Write down the purpose of this distributor, the dates of scheduled telephone conversations and meetings, the results obtained, etc. In short, you need a "business profile" for each distributor. Remember: you are starting a relationship that will last not a day or a month - but perhaps years. Serious relationships require serious treatment. If a distributor cannot set a clear goal for himself, help him.

4. Now start acting like your own sales director

If you intend achieve success in network marketing, you must start acting like the sales director of a large company - from the very beginning. This is an assignment you must give to yourself. Additionally, you must start working as a sales director - still without having a single member of the organization. Here's what you need to do:

• On the 15th of every month, you need to call all the people on the first distribution line of your organization. Ask them if they managed to recruit anyone this month (if not, you need to tell them how to do it). Did they buy the product? Have they, in turn, contacted members of their own distribution line? Your task is to constantly put pressure on those who often find themselves unable to do anything on their own;
• During the last 5 days of each month - you need to call the key figures in your organization and make sure that they are doing everything necessary to meet the monthly sales quota;
• During the first week of the month, you should call all those who have not recruited a single person within the last 30 days, and those who have not purchased the product, and find out why. You will hear many apologies and explanations. Don't take any of them. Successful people find a way to do what is necessary to achieve success. Your job is to remind them of this and focus the attention of the entire organization on achieving the goal. You'll have to get used to the fact that no one likes being rushed. But if you are going to succeed in MLM, you must learn to customize. You have to push people, remind them of the overall purpose of the company, and of their own participation in the work. You will have to listen to explanations, apologies, justifications - but you must not accept any of them. Your task is to achieve success. As long as you accept the explanations for others' failures, you will have to accept your own failures. Inevitably there will be people who will not like your behavior and your reminders. Remember: it's their problem, not yours. Our observation is this: the more successful you become, the more focused, the more criticism you will have to listen to regarding your systematic approach to solving problems - from people who have never known and will never know what success is and what high income is.
• Your job is to do whatever it takes to succeed. Need to start immediately! Do not tolerate the laziness and indifference of others - those who have never achieved success and never received serious money. Don't let their bad habits hinder your work. If you allow them to do so, rest assured that you will find yourself in the midst of the vast majority of those involved in network marketing - for whom failure is the rule. Be persistent and don't let others get in the way of your success. Good luck!

How to succeed in online business? - an eternal question.

Nowadays, many people have begun to understand that network business (or network marketing, MLM) can bring financial freedom and material independence to every person. There are almost always some excuses and circumstances that prevent you from starting to engage in this type of activity seriously.

A standard network business does not require any special education from its owner. This is completely unnecessary, because the main factor in network marketing is the ability to communicate with people, especially strangers. Many people around the world achieve amazing results in MLM (network marketing), even without having any special education, let’s not even talk about a simple school. There are individuals who have not even finished school. Traditional and online businesses are very different from each other in the way they are run.

Most people try online business sooner or later, but in the end they refuse to continue, convincing others of their lack of experience. To achieve good results in business, in particular network marketing, you have enough desire. But not a simple desire, because you will have to study for some time, and we are talking about self-training. And this is much more difficult, because you also need to sit down for this training, and also remember everything, and then put it into practice in MLM. And experience is a matter of time and constant practice.

If you have found a good sponsor, then you most likely will not have to worry too much. Specific actions have already been drawn up and are waiting for your desire to start working. You can easily avoid mistakes at the initial stage, which will only lead you to positive results.
So, conclusion number one: be teachable, and strictly follow the ready-made system received from your mentor.

Very often, people starting a network business are faced with a lack of understanding from others. In most cases this applies to family and friends. When they are told the news about such a unique business, they do not react very flatteringly. And more often they even try to dissuade them from accepting such a “stupid” and unworthy occupation, in their opinion. It’s worse when they begin to convince you that you will definitely fail, like “Maria Ivanovna from next door.” It would be best not to react to such statements, if you definitely decided to do this business for yourself, then it’s a network business, and you don’t need anyone’s approval.

Disapproval as a defensive reaction, people try to justify themselves in the fact that they are not making any attempts to improve their own lives. And if someone decides to make such an attempt, those around them, without realizing it, try to stop this desire in others.

Instead of consulting with your family, consult with a professional who knows network marketing well and has been successfully using a scheme of certain actions for a long time.

The best solution to this problem would be not to consult and in general it is better not to temporarily start the topic with your loved ones. Do this a little later, when you earn your first money and you already have something to brag about, having proven the truth of your words.

Most new distributors in network marketing make a big mistake by starting to study hard and reading books on the topic indiscriminately. This is of course good, but not in this case. Ideally, all this should be combined with practice, or even better, learn something new and immediately try it in practice. Then study something else and again begin to acquire practical skills.

The most important thing is not to push things too far into a long box, learn to start. This is also very important, because sometimes starting to do something is the most difficult thing.

The faster you work and gain new knowledge, applying it in practice in network marketing, the faster and faster your team will grow and develop.

It is important to understand in time that a network business can help every person succeed and earn the required financial minimum.

A good mentor will give you a lot of useful advice in network marketing, because your success as a whole depends on your success. Therefore, it is unlikely that he (the MLM sponsor) will hide important nuances from you. Follow all his advice on network business mainly in practice, and not in your mind. Then you will certainly succeed, and success will not keep you waiting long. In addition, you will pleasantly surprise people who did not believe in you, and in network business (MLM) in general, with several hundred, and maybe thousands of green bills.

Good luck in your network marketing business and training!

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