Those who have already thought about how to open a nightclub from scratch, initially understand that this will have to be spent very well. Therefore, this type of business is only suitable for those entrepreneurs who have a large start-up capital.

At the same time, a nightclub is a very profitable and very interesting business that can bring decent dividends to its creator. Therefore, if you decide to open a nightclub, the business plan of which has already been thought out to the smallest detail, then you have made an excellent choice.

Underwater rocks

Before you open a nightclub, you should understand that such a business is quite competitive, in connection with this, some nightclubs are closed before they have even worked for a year, or they are sold to other owners. The reason for this is the unwillingness or inability to establish the concept of the club and get in touch with a potential audience.

That is why, before opening a nightclub from scratch, it is recommended to conduct a good nightclub market analysis, including focus group surveys and market research. These activities will help you decide what your target audience wants.

According to statistics, about 70% of the profit of the institution is brought by regular customers. Therefore, initially you need to decide who the club is designed for: teenagers from the outskirts, “golden” youth, businessmen or representatives of sexual minorities. The music, the interior, the price of drinks and even the level of service will depend on this. However, you should not open something alien to yourself (for example, a convinced straight man establishes a club for gays), since such an idea is unlikely to bring success.

room

The first stage in the process of establishing a club will be the construction or search for a ready-made suitable premises. Ideally, the building can be erected independently under the developed project. But before you build a nightclub, take a good look, it is quite possible that the best and cheaper option would be to buy out or rent abandoned palaces of pioneers or culture (other buildings), there are quite a few of them left in provincial cities (however, in the capital to find such empty buildings already unreal).

In most cases, the right choice of location affects the success of the institution. It should be borne in mind that a trendy club, which is designed for the upper class, should be located in the city center, and the city outskirts are also suitable for more democratic establishments. For youth clubs, one of the most important conditions is that it is convenient to get to it both by land transport and by metro.

You should not open a nightclub on the first floors of apartment buildings. Even if the local authorities give you permission for this, and the club has excellent soundproofing, outraged local residents will still not allow you to work normally. In any high-rise building, there are several pensioners who will constantly call the police squad, as a result of which your parties will constantly fail.

What does it take to open a nightclub? You only need a separate room that meets a number of requirements: it has sufficient area (it is recommended to make the main hall with a dance floor of at least 250 sq.m.) and high ceilings (about 4 m) where you will need to hang sound or lighting equipment.

Nightclub: business plan for a profitable institution

First you need to register your business. You can open an individual entrepreneur or a limited liability company. Next, you need to decide on the range of services provided. It could be:

Dance hall with music;

Restaurant hall;

Hall for conversations and rest;

Bar counter;

Karaoke room;

The list of services, of course, can be expanded at your discretion, taking into account customer requests.

The club will also need to buy equipment:

A set of lighting equipment (filling spotlights, LED heads);

DJ console;

Powerful speakers.

Interior design

If we talk about the interior decoration, then it’s hard to say something unequivocally. You can spend 2,000 dollars on a super-modern design, but there will be no visitors, or you can limit yourself to a couple of hundred dollars, and the club will always be sold out. The thing is that nightclubs "sell" the atmosphere, and only then comes the design, drinks and dishes. For example, in recent years there has been a trend to use rough wood (this solution will also be inexpensive).

Before proceeding with the finishing work, it is necessary to draw up an appropriate project. Here it will be quite difficult to do without specialists (about 2-5 thousand dollars will have to be spent on their services). Let's start with a general concept.

This approach will avoid unnecessary costs and reduce the amount in the estimate several times. Professionals can also assist in obtaining the permits required to operate a nightclub. The business plan must necessarily include such expenses.

Staff for the institution

After receiving the documentation, purchasing equipment and decorating the hall, it is still necessary to recruit staff. The staff of a nightclub should approximately consist of:

• director;
• manager;
• creative director;
• 1 or 2 administrators;
• 6-8 waiters;
• cooks - 4-5 people;
• bartenders - 2-4 people;
• DJ - 1-2 people;
• 2 cleaners;
• cloakroom attendant - 1-2 people.

As for protection, there is no unequivocal opinion. Some businessmen create their own security structure, others invite employees of security firms. The functional duties of security should include not only ensuring the safety of visitors from external threats, but also maintaining order in the hall (in particular, to prevent the spread of drugs), because visitors can be very different.

Naturally, all staff must correspond to the level of the club and have at least minimal experience in this field.

Chief worker

According to many experts, the success of any entertainment establishment depends on the promoter. Even the most promoted and ultra-modern nightclub will suffer from the unprofessionalism of the administrator. The business plan of an establishment can be thought out to the smallest detail, but if you hire a mediocre administrator, the business will fail in less than a year.

Any business is a huge risk. In order to avoid failure in such a risky business, it is necessary to approach the matter with all seriousness and carefully plan the future business, taking into account everything that will be necessary and the costs that may arise as concomitants.

Before you open a nightclub from scratch, you need to conduct a detailed analysis of enterprises operating at night for the city in whose territory it is planned to open an institution whose work schedule will be the same as the rest. Bearing in mind the fact that in big cities there are plenty of such places of pastime, it is worth making a calculation, taking into account the number of the city's population, including students, since this category of people is the bulk that visits nightlife establishments of this kind. And the number of nightclubs providing their services. If, when calculating the number of young people, there are more than ten thousand people, the opening of a nightclub will bring profit and fully pay for itself.

Finding premises and legal aspects

The further fate of the opening institution will depend on the correct location. It is desirable that the future institution be located closer to the city center, since it is in this place that the bulk of people accumulate in the evening, which means potential customers.

Club premises should be spacious enough

The area of ​​​​the institution should be significant so that all the equipment can be placed conveniently and there is still enough space for the dance floor. It is also necessary to equip a locker room, a kitchen room and a bathroom. Ceilings must be at least three meters high, since the activity of the institution involves a large amount of equipment for a light show, which is attached to the ceiling.

If it is decided that the premises will be built, it is necessary to place an order for the project and register it with the relevant authorities, and then go through the procedure for putting the erected building into operation, which will have to be supported by the relevant act. Both in the case of renting and during the construction of premises, after that it is necessary to obtain permission from Rospotrebnadzor, as well as the State Fire Supervision Authority. After the issue with the premises is resolved, another one arises in its place: what else is needed to open a nightclub?

Read also: Interesting business ideas

Another important point is the registration of a new institution at the state level, for which it is also required to obtain permission from Rospotrebnadzor. If the word "club" is written in the name of the enterprise, then it will be registered as a non-profit organization, a legal entity. Only after receiving all the necessary documents, it is possible to start the activities of the club.

Organization

Since young people are constantly in search of something new and more interesting, thus wandering from one institution to another, the opening club should have its own "zest". Something that will attract customers. For example, it can be a non-standard design, regular draws, interesting show programs, certain music. In a word, a new institution must have its own style in order to gain popularity and desire to visit it among people.

You need to surprise your client

Everyone knows that music plays an important and even one of the main roles. Buying a speaker system will cost approximately at 600 thousand rubles. The purchase and installation of a system that gives lighting effects will cost about 300 thousand rubles. Cash machine - about 100 thousand rubles. Significant costs require the arrangement of the club. Furniture and the necessary parts of the interior will cost about one and a half million rubles. Estimated costs will cost two and a half million rubles.

On the opening day of the institution, you can make the entrance absolutely free, both for girls and men, or give everyone a regular customer card at the entrance. But to attract customers, you need to develop new marketing ideas for every day - it can be a cocktail at the expense of the institution, new show programs, DJ performances.

Profit and cost calculation

It is difficult to open a nightclub without the necessary calculations

Before you decide to open an institution, you need to draw up a business plan for a nightclub with calculations.

• if the premises are rented, the advance payment for two months in advance will be approximately 350 thousand rubles;
• a patent for the sale of alcoholic beverages, permits from firefighters, a permit from a sanitary epidemiological station - about 500 thousand;
• repair, furniture, air conditioning system, repair or formation of a new powerful electricity system - approximately 2 million rubles;
• purchase of equipment: lighting effects, acoustic system - about 500 thousand;
• refrigeration equipment and household appliances for the kitchen - 400 thousand;
• alcoholic and non-alcoholic drinks for the bar - about 500 thousand;
• advertising services - 350 thousand;
• purchase of a cash register - 100 thousand;
• security agency services - about 50 thousand rubles a month.

Alexander Kaptsov

Reading time: 7 minutes

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A stable high income is the desire of every budding entrepreneur. To achieve this, you need to spend a lot of effort, investment and time. Opening a nightclub is a rather promising idea, given all the subtleties and nuances. But, paying attention to today's competition, you can see that not all establishments of this type are popular. To achieve a positive result, new ideas and investments will be required.

We collect all the necessary documentation for opening a nightclub

Before opening a nightclub, it is imperative to research the market segment in which further work is planned.

• Nightlife concept . A well-thought-out concept is guaranteed to lead to success. The opening of a thematic club, with a specific idea initially accentuated, will contribute to the activity of visiting the target audience. For example, it could be a club with a certain style of music or a themed design.
• Target Audience Selection . Initially, the plan for creating a club should be created based on the public that will visit the institution. From the statistical data, it can be emphasized that those nightclubs whose guests are aged 18 to 35 have the greatest demand. An important role is played by the status of the target audience.
• Provision of certain services . A nightclub involves a basic list of services: the presence of a bar, a dance floor, show programs. The audience can be attracted by additional features, such as striptease, a hookah room, and more.

Having decided on the initial goal, it is worth thinking about the necessary documentation. Such institutions are registered as non-profit organizations of legal entities.

You will need to obtain permissions for the following requests:

1. Club lease agreement.
2. Permits from the fire, sanitary service.
3. Order and certify the design of the club.
4. The document on putting the establishment into operation.
5. Tax accounting.
6. Contracts for the employment of personnel.
7. Liquor license.

Where is the best place to open a nightclub? Choosing the right location and premises

The location of the nightclub is chosen according to the following criteria: the largest concentration of the target audience, the convenient location of the institution, best of all in the central part of the city.

Important . The most successful nightclubs are located where at least 10 thousand people of the target audience live.

The premises for the club should be spacious and roomy. There should be parking in front of the establishment. Also, it is recommended to think over the soundproofing system and study the objects in the nearest kilometer. This is necessary to exclude a competitive club nearby and social facilities that are disturbed by noise (eg hospitals).

Repair of a nightclub and selection of necessary equipment

The design of the nightclub premises should be not only thematic, but also exclusive. The more interesting the design, the more visitors will give their preference . You need to start from the comfortable atmosphere of a nightclub, the modernity of the chosen style and the acoustic capabilities of the chosen room. Help in this can be obtained from modern designers who can create a unique and functional interior.

You also need to take care of the equipment:

• Sound.
• Light.
• Ventilation.
• Heating (cooling).

In this matter, you will need the advice of specialists in the technical field.

Pay special attention to the choice of furniture, dishes, staff uniforms and computer equipment.

Recruitment

Before hiring employees, it is necessary to conduct interviews, as well as calculate the number of people for each position. The most important and responsible persons for the club are the administrator, promoter, art director.

Service staff:

• Bartender, waiter, security guard, DJ, creative team - workers of the main hall of the club.
• Cook, cleaner, cloakroom attendant, electrician, watchman, technician - support staff.
• Accountant, cashier, HR department, storekeeper - Responsible for finance.

Creative staff must match the theme of the nightclub. It can be a dance group, strippers, vocalists. On average, the working staff should be about 50 people.

The best menu option in a nightclub

You can correctly compose the menu, taking into account the style of the club itself, as well as, starting from the availability of products. A non-alcoholic establishment will not bring much success, so you must first obtain a license for alcoholic beverages. The menu journal should contain unique names: a list of cocktails, appetizers, dishes.

The visitor, first of all, "eats and drinks with his eyes" - this means that the colorful and "delicious" design of the menu will attract the audience to the order.

The so-called discounts on drinks "exactly on this day" will bring a lot of income to the institution.

The menu should contain the following items:

1. Cold and hot appetizers.
2. Salads.
3. Dishes from fish and seafood.
4. Meat dishes.
5. Dessert.
6. Juices, soft drinks (tea, coffee).
7. Bar menu.

If the club provides a hookah, then the menu must indicate the types of tobacco and dressings.

Nightclub security

Security is understood as a security system, which includes the work of security guards, the presence of video surveillance cameras, fire-fighting equipment, and the availability of smoking areas. Face control must be present. This will not allow visitors with weapons, drug dealers, minors to pass through.

Nightclub promotion. How to make it popular?

The popularity of the club depends on the feedback from visitors, on the popularity among people and on widespread advertising.

There are several ways to promote your newborn nightclub:

• Advertising . You can distribute advertising about the club on the Internet, create leaflets, posters, flyers. If the financial situation allows, you can advertise a nightclub on radio and television.
• Celebrity Invitation . Famous people prefer to visit high-class establishments. A guest star will ensure the attention of journalists and more affluent audiences.
• Marketing ploy . The opening of a nightclub can be done with noise, for example, organize a discount on liquor, reduce the cost of entry, and the like.

Approximate financial calculation for opening a nightclub

The cost of creating a club must pay off within 12 months. After a full refund of funds for this period, the club can be considered on the path to success. If the deadlines do not return the invested funds, the fate of the nightclub becomes questionable.

According to Russian rates, on average, it takes from 3 million rubles to open a nightclub. for a small town.

Initial investment:

The main goal of opening a club is to achieve a return on investment and a stable profit. A properly calculated business plan will lead directly to success. But do not forget about the possible competition. Every year, dozens of new entertainment nightlife venues open in cities. Maintaining the image and popularity in this case is very important.

Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that the entertainment program for them is the main service, and the sale of food and drinks is an additional one. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

When evaluating business ideas, such an option as opening a club, a dance night or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

• the concept of an entertainment facility;
• place and premises for the organization of the club;
• investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: a floating platform, a beach, a roof, and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. It is necessary to assess the financial capabilities of future visitors, the need for the service; study competitors, find their strengths and weaknesses in terms of the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 "Services... Classification...", from 01/01/2016
2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for special conditions for such enterprises, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping malls, offices, cultural and entertainment centers.
2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
3. If the institution is located in the MKD, then all building codes for the permissible level of noise and vibration are observed (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to equip a separate entrance area, it is often necessary to occupy a piece of land belonging to an MKD, to reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes it can be limited to the decision of the general meeting (re-planning), in another situation, the consent of the owners will be required (reconstruction).

A separate topic is fire safety requirements for catering buildings. You can get a positive conclusion from the Ministry of Emergency Situations only if all regulatory documents are observed. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding a paid lease agreement with the HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to the musicians (compiled by Daily) also includes small cities: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.

Night clubs are in demand among people of completely different ages and social status. Their popularity is due to the fact that visiting the club, people get a festive atmosphere and the opportunity to communicate freely with friends and strangers. To occupy a niche in a highly competitive area will help market analysis and determine the direction based on financial capabilities. To avoid mistakes that lead to loss of finances, it is necessary to draw up a business plan for a nightclub with detailed calculations and instructions.

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Relevance and types of clubs

The opening of a nightclub is an idea that is relevant in Russia today due to the fact that most young people choose to relax in such establishments. According to statistics, there are about 35 million club visitors only among residents of large cities with a population of more than 250 thousand people.

Night clubs are divided into the following types:

1. Youth discos. Entrance to events is paid, but the pricing policy of the institution is quite affordable, prices for alcoholic beverages and other menu items are lower than in restaurants.
2. highly specialized clubs. These are thematic establishments, decorated in a certain style - for example, rock bars.
3. Seasonal sites. These can be establishments on the coast or discos at swimming pools or parks operating in the summer, as well as parties in the water park.
4. Elite clubs for wealthy public. You can enter such establishments for free with special frequent guest cards, but the prices for the bar menu are much higher than in other clubs.
5. Establishments designed to be visited by certain groups of people - gay clubs, strip bars.

Strip bar Youth disco Beach party Gay bar Rock bar Jazz bar

Description and analysis of the market

The most popular are nightclubs, the main visitors of which are young people. Such institutions make up about 80% of all types of existing clubs. The most profitable are those that are similar to discos. The popularity of youth clubs is due to the work of famous DJs and interesting show programs. Such sites are distinguished by a friendly atmosphere in which everyone knows each other.

The owners of establishments for young people earn money due to the large number of people who come to parties and their orders for bar menu items. The capacity of the clubs in question is from five hundred people or more, and almost anyone can enter. Despite the small amount of the average check (about 200–600 rubles), due to the mass character, it turns out to bail out a good profit.

Quite popular are such specific establishments as striptease bars. Despite the fact that most often they are institutions of a closed type, there are quite a lot of visitors to them. But such establishments bring profit to the owners not due to the number of guests.

The profit of striptease bars is formed from:

• a significant margin on menu items;
• high cost of entry;
• high prices for the services provided by dancers (private dance, thanks to the soloist in the form of a cocktail treat, etc.).

Another popular category of establishments is rock bars. As a rule, visitors to such clubs are people of non-standard appearance, due to which they may have problems with entering other places of recreation. In addition, rockers are not interested in the music that sounds at most youth discos. Therefore, the rock bar will always be visited by regular guests.

The profit of rock bars consists of:

• the cost of entry to ongoing events (performances by rock performers, holding theme parties);
• due to the constant number of guests and their orders of alcoholic beverages.

To open an institution in a particular city or district, it is necessary to analyze the population, the number of already existing bars and nightclubs. And it is also necessary to count potential visitors to recreational places of such a plan, taking into account educational institutions existing in the city or the selected area.

The concept of a musical place of rest also directly affects the profitability of a nightclub:

• the style of music played in the institution;
• lighting;
• specifics of the bar menu.

The target audience

The most promising target audience for a nightclub is people in the age category from 16 to 30 years. At this age, up to 80–90% of active youth periodically visit nightclubs.

Every year there is a change in the audience of the club by about 30%. Matured visitors move to other, more reputable clubs, but new guests are added who have already become adults. People after 30 years of age are more financially affluent and seem to be a profitable audience. But the age audience has disadvantages: the growth of visitors occurs at a slower rate, there is tougher competition for guests.

Competitive advantages

In all cities there are already nightclubs with a good and proven reputation. In order to distinguish yourself from such establishments, it is necessary to analyze their activities and highlight a list of advantages that will help you outperform your competitors.

The following activities can be carried out:

• organize free admission until a certain time;
• introduce a system of privileges for regular visitors;
• hold themed parties with contests and gifts on holidays;
• sell unusual branded cocktails at the bar according to bartenders' recipes served in the "bar show" style;
• invite pop stars to perform;
• hire a permanent photographer to review activities on popular youth sites.

Advertising campaign

A novice businessman in the entertainment industry needs to focus on an advertising campaign. Holding a bright show about the opening of a new nightclub will interest and attract potential customers.

For further development of the project, you can:

• periodically distribute cards for regular customers of the institution;
• sometimes make free admission (for example, to those guests who come in white clothes, or girls in dresses).

Carrying out various promotions and prize draws, providing discounts - all this will only strengthen the audience's interest in the new institution. It is important that such promotional specials take place regularly and are not monotonous.

• use external advertising placed on banners and billboards;
• periodically distribute flyers to parties in crowded places;
• constantly promote the pages of the night club in social networks;
• place advertisements in the media.

Step-by-step instructions for opening

In order to open a nightclub from scratch, you need to be well versed in the field of catering and entertainment. The rules for opening and the principles of running a club business are the same both in a small town and in a metropolis.

To open your own nightclub, you need to go through several stages:

1. Calculate the profitability of the club, analyze the scope and performance of competitors. Think over the design of the future institution, determine its concept and format of work.
2. Prepare a package of documents for registering an enterprise and obtain all permits and licenses.
3. Buy or rent a space.
4. Get the equipment you need to get the job done.
5. Hire staff and provide training.

Documentation

Since a nightclub usually sells drinks and dishes containing alcohol, registration as an individual entrepreneur is not allowed. LLC can sell such products. To register an LLC, you will need to provide some documents to the tax authority. Their list is contained in the Federal Law "On State Registration of Legal Entities and Individual Entrepreneurs" dated 08.08.2001 N 129-FZ.

In the application for registration of an enterprise, it is necessary to indicate the OKVED codes. For a nightclub, you need to choose the following:

• 55.40 - "Activity of bars";
• 52.25 - "Retail sale of alcoholic and other beverages".

As a taxation system, it is better to choose the simplified tax system and decide on the object of taxation - either 6% of income or 15% of net profit. The laws of the constituent entities of the Russian Federation may reduce these rates.

Most often, in addition to alcoholic drinks, hot food prepared in the club itself is also served in a nightclub. Therefore, clubs are classified as places of public catering. This means that the institution will be subject to sanitary and epidemiological supervision, during which it is possible to carry out preventive and ongoing inspections.

Particular attention in the light of some events (fires in the Perm club and the Kemerovo shopping center) must be given to the issue of fire safety. It is important to ensure security not only in fact, but also documented.

For the normal functioning of a nightclub, after registration with the tax authority, it is necessary to prepare the following documents:

• conclusion of the SES;
• permission from the fire department;
• design and architectural and technical documents;
• analysis of the sound effect on the surrounding houses;
• author's supervision decision;
• situational plan;
• sanitary passport;
• license to sell alcoholic beverages;
• contract for garbage collection and maintenance of the ventilation system;
• medical records of staff;
• safety briefing log;
• panic button agreement;
• contracts for the repair and reconstruction of premises;
• contracts for the supply of sound and lighting equipment;
• lease contract.

When selling alcoholic beverages, it is necessary to register a cash register in the Unified State Automated Information System (EGAIS).

Room and design

There are basic requirements for the premises in which nightclubs are located. For example, to obtain a license for alcohol, the area of ​​​​the premises must be at least 50 square meters. m. The internal layout of the premises should be organized in accordance with SNiP.

In addition, the establishment must be located at a distance of more than 100 meters from:

• sports schools;
• educational institutions;
• medical institutions.

In this case, you can zone the club as follows:

• area of ​​the dance hall - 200 sq. m.;
• landing area - 100 sq. m.;
• kitchen area - 50 sq. m.;
• hall and wardrobe - 80 sq. m.;
• restrooms, utility rooms, warehouses - 70 sq. m.

The choice of room design directly depends on the concept of the nightclub. An institution that is distinguished by originality and creativity always acquires a lot of regular guests and attracts new visitors.

The hall should be equipped with:

• sound and lighting equipment;
• video surveillance systems;
• quality air conditioners
• reliable security system;
• proper fire alarm.

Equipment and inventory

The main costs of opening a nightclub are directed to the purchase of equipment. The reputation of the establishment ultimately depends on how high-quality the sound and lighting will be.

Staff

It is necessary to pay close attention to the selection of personnel. The success of the institution depends on the professionalism of the employees. You can start searching at the stage of repair work carried out in the selected room.

The staff usually includes:

Financial plan

In this section, the planning of the main indicators of income and expenses of the business is carried out. You can download a ready-made nightclub business plan, but it is recommended to carry out the calculation yourself. Since opening a club is a capital-intensive process, the risk of losing the invested funds is very high. It does not matter whether a businessman invests his own finances or investors' money - it is necessary to understand whether the project is profitable even before opening an institution.

How much does it cost to open a nightclub?

The amount of start-up costs affects the payback period of the institution. Therefore, it is necessary to calculate in advance how much it costs to purchase equipment, train personnel and evaluate other expenses. This will help you understand what you can save on and how you can ergonomically organize the work of a nightclub.

Recurring costs

Planning to open your own establishment is impossible without assessing recurring costs. The businessman will have to carry out these financial expenses on a monthly basis.

Income

To calculate the approximate monthly income of a nightclub, let's take a 100 sq. m. In one evening, the institution can be visited by 200 people, and the average bill with the cost of entry will be approximately 600 rubles. Usually nightclubs work on holidays and weekends, so the number of working days per month will be about 9. By simple calculations, you can determine that the minimum monthly revenue will be 1.1 million rubles. Net profit per month, therefore, is in the amount of 200 thousand rubles.

Calendar plan

When preparing a business plan, a novice entrepreneur needs to calculate his strength and draw up a calendar plan of events.

Risks and payback

There are certain specific "pitfalls" in the club business.

Among them are the risks:

• lack of demand for the concept of an institution in a particular city or district;
• inconsistency of the pricing policy with the requirements of the target audience;
• low quality of the services provided in comparison with the institutions of competitors;
• disinterest of visitors in the show programs chosen by the art director;
• rejection of guests with too strict or, conversely, formal face control.

As for the payback of the club, based on the calculation that the net profit per month will be 200 thousand rubles, it can be assumed that at first the institution will not be very profitable. The indicator will be equal to only 1.5%. In such conditions, the institution will fully pay off after about 2 years of its operation. However, as the popularity of the institution increases and more people visit it, the ratio can rise to 22-25%.