But the economic situation in the country calmed down a little and after the decline, the markets began to regain their positions. So, the very next year, the number of passenger car tires sold increased to 29 million units.

And the fact remains that despite the general trends of falling sales, tires for passenger cars are among the goods that will always be purchased. And given the continuous growth in the number of personal vehicles, there is no doubt about this.

However, you need to understand that compared to recent times, the situation in this market is still changing. For example, the emphasis of consumer demand is noticeably shifting. And more and more customers are abandoning the expensive and premium segment in favor of mass mid-price goods. 65% of all sales come from it.

There are few main players in the Russian market among tire manufacturers. These are Cordiant, Nordman, Bridgestone, Nokian tires. Also included in the list of manufacturers whose market share exceeds 5 percent is Kama. The rest are beyond this line and do not stand out so much in the crowd.

Franchising passenger car tire stores

Theoretically, becoming a participant in this market is quite simple, because all manufacturers openly cooperate with buyers and supply their goods. Most often there are stores where an assortment from different manufacturers is presented at once. This is due to the fact that selling only one brand of tires means reducing your potential audience.

Moreover, tire stores are often part of a broader business that also provides car repair services and sells other accessories. Combining a repair shop, tire shop and store is an excellent option for a large entrepreneur who wants to firmly secure his market share.

But on the other hand, such a scale always leads to large start-up and recurring costs. It is not at all easy to put a large-scale colossus on its feet, which not only brings significant profits, but also requires a lot of money for its maintenance. And a novice entrepreneur cannot cope with this without attracting additional investments.

Another important factor is the volume of purchases. It is known that the more goods are ordered from the manufacturer, the more favorable the price he can sell it at; accordingly, the more comfortable the entrepreneur can feel when setting his own selling prices. And naturally, companies that have been trading on the market for a long time will cope with this much better due to their own volumes and experience. A newcomer will not be able to compete here.

Therefore, franchise offers are popular among those who are looking for opportunities to enter the passenger car tire market.

Franchising in this case has undeniable advantages. Among the main ones:

• Significant savings on investment
• Favorable prices when purchasing from suppliers and manufacturers
• Existing franchisor scheme and assistance in organization

So let's take a look at what the franchising market in this industry offers us.

Car tire store franchises

Franchise "Vianor"

Starting investment: from 600,000 rubles.

Stated payback period: from 10 months

Lump sum payment: 600,000 rubles

Royalty: 20,000 rubles per month

Requirements: Availability of well-formatted premises for the Tire Center.

Vianor is a network of premium tire centers. Currently, the Vianor network is represented in twenty-four countries around the world, and the first center in Russia was opened in 2005.

You can find out more about the Vianor franchise.

Franchise "Cordiant"

Lump sum fee: none

Royalty: none

The Cordiant holding is actively developing a retail sales network throughout Russia. Main brands: Cordiant (car and light truck tires) and TyRex (truck and agricultural tires).

You can find out more about the Cordiant franchise.

Franchise "TIRE PROS"

Starting investment: from 1,000,000 rubles

Stated payback period: ?

Lump sum fee: none

Royalty: none

Under this brand, the retail network is dynamically developing all over the world, currently numbering more than 500 tire centers.

Franchise “On Wheels.RU”

Starting investment: from 500,000 rubles

Stated payback period: ?

Lump sum payment: 50,000 rubles

Royalty: 10,000 rubles

Wholesale buyers "Na Kolesakh.RU" sell our entire range of wheels, tires and other products on favorable terms. There is no need to reinvent it, no need to create logistics, warehouses, websites, invest in IT technologies, everything is already there.

You can find out more about the franchise here.

List of franchises by topic " franchise tire sales"

Vianor

In the Russian Federation, the first Vianor tire center opened in the city of Rostov-on-Don on April 1, 2005. Of the 1,100 retail outlets of the Vianor chain, only 200 are the company’s own representative offices, while more than 900 stores are retail outlets of partner franchisees.
The cost of the franchise (lump sum) is 20 thousand rubles, royalties (monthly payments) - 20..

Virbac

What does an entrepreneur get by purchasing a VIRBAC auto repair shop franchise?

Working business model;

Exclusive right to use the promoted brand;
- the ability to use modern merchandising technologies: display of products, placement of product groups, placement of POS materials (materials intended for local brand promotion);
-..

Petromaster

To develop the company and consolidate its leadership position in the market, a franchising program was launched in 2012. Today, more than 65 entrepreneurs from all over Russia have joined the company, in particular from cities such as Kazan, Rostov-on-Don, Yekaterinburg, Moscow and many others. Why do entrepreneurs choose franchising? Because at the moment franchising...

Premium

"Premio" is a wide range of products, European-level services and excellent quality service. We are ready to provide cooperation to potential business partners under a franchising scheme. An entrepreneur purchasing a franchise receives:

A business model that has been verified to the smallest detail, allowing you to effectively use the franchisor’s extensive experience;

The BSshina company offers its customers a wide selection of new and used tires for passenger cars.
We have been professionally engaged in sales and service of tires from global manufacturers from Germany, Austria, Sweden since 2011.

Over the past 7 years, we have developed a clear scheme for working with suppliers, received exclusive conditions, learned to attract clients and perform tasks of any level of complexity.
Today we have two service stores with a total area of ​​1,000 sq. m. m.

Our assortment includes tires from all well-known car rubber manufacturers:
Amtel, Bridgestone, Continental, Cordiant, Dunlop, Gislaved, Goodyear, Hankook, Kumho, Matador, Michelin, Nokian, Pirelli, Toyo, Yokohama.

A distinctive feature is that we can choose tires of all sizes: R16, R17, R18, R19, R20, R21, R22.
We treat our products responsibly, therefore all used tires undergo quality control, the client receives tires with minimal wear, without punctures, cracks or other deformations.

We invite you to become our Partner, an offer for cities with a population of 100,000 thousand or more people.

What will you earn from:

• Sales of new and used tires from well-known global manufacturers for cars, SUVs, minivans and so on.
• Tire service. Removal and installation, balancing, checking pressure, installing weights.
• Purchase of tires and wheels.
• Seasonal tire storage.
• Disk repair.
• Painting wheels.

BSshina is a leader in the field of new and used tires

Our advantage is a large range of tires from Europe.
Cooperation with us means stability, reliability and your benefit.
We actively participate as tire fitting partners at the events “Unlime500+” 2017 “Moscow Mile” 2018

Famous autobloggers and celebrities trust us

Who is our offer suitable for?

In order to become our partner, all you need is a separate premises, or on the basis of an existing car service center, tire shop, gas station or auto shop.

Our partners can either open a store selling new and used tires or create a full-fledged service center that carries out tire fitting and provides services for seasonal tire storage, repair and painting of wheels. It is also possible to brand an existing service center.

Franchise offer for BSshina tire store

Open your own BSshina tire store and start making money in the auto business market with us.
Join the leaders in the sale of tires for cars.
By becoming our partner, you get a ready-made business for only 200,000 rubles.
Payback occurs within the first months of operation.
Business profitability reaches 50%.
If you do not have experience in this area, we will provide consulting assistance at all stages of your business development.
Based on our own experience, we will help you avoid mistakes and choose the most successful strategy for launching your store-service.
If you already have experience in this field and equipment for tire fitting, or an existing tire fitting, the cost for you will be lower!

Investments required to open a BSshina tire store

Starting investments: from 200,000 rubles

Payback period: from 6 months
Average turnover per month: from 300,000 rubles (depending on the population in the city)
Royalties: none
Lump sum fee: 200,000 rubles

Business support. Operational support on launching and developing your business. Consulting at all stages of work.

Education. Comprehensive training in all aspects of running a business. Training in work methods and internship at an existing enterprise.

Training on topics:

1. Opening a tire shop
2. Training of tire service personnel (tire fitter, wheel straightener, administrator, tire salesman)
3. Opening a store b. u. tires
4. Sales technique b. u. tires
5. New tire sales technique
6. Sales techniques for other services (editing discs, seasonal storage)
7. Keeping records of warehouse balances (1c, my warehouse)

Financial plan. Detailed calculation of the profitability of business development in your city.

A large assortment. Stability and guarantee of supplies of a wide range of tires from leading manufacturers within a timeframe convenient for partners.

Help with promotion on the Internet.
Using key sales channels:
Personal page on the federal website;
Contextual advertising;
SMM.

Other current payments: 5,000 rubles per month for technical support and maintenance of a personal website

Send a request

Business model of BSshina tire store franchise

You will earn money from the following types of services:

• Selling new tires
• Sale of used tires
• Selling CDs
• Tire service
• Purchase of tires and wheels
• Seasonal tire storage
• Disc repair
• Wheel painting

You will receive from 100 orders per month with a margin of 7 to 80%
Monthly turnover: from 300,000 rubles (in small cities) to 2,000,000 rubles (in large cities)
Average monthly net profit: from 100,000 rubles (in small cities) and up to 300,000 rubles (in large cities)
Payback period: One season

Requirements for bsshina franchise buyers

• Experience in the tire sales industry is helpful but not required. Small business management and management experience preferred.
• Availability of necessary funds.
• Responsibility and client-oriented approach.
• Willingness to participate in marketing activities.
• The desire to develop the brand and grow with it.

Requirements for the bsshina tire store premises

• Availability of convenient access to the store and sufficient parking spaces.
• Possibility to hang a banner or sign.

Advantages of a BSshina tire store franchise

Advantages of used BSshina tires
We can offer you the best wholesale price for used passenger car tires.
The supplied used tires are offered in pairs and sets with a tread remaining of 5 mm, which means they will not create any problems for you during subsequent retail resale.
Thanks to many years of experience in cooperation with reliable transport companies, we are ready to organize the delivery of tires to any region of the country.

• About the tire business
• Purchase of equipment
• Preparation of documents
• OKVED and taxation system
  • • • Similar business ideas:

The business of selling tires has always been, is and will be relevant as long as millions of cars drive on our roads. Despite the growing number of cars and car owners, entry into the tire business is not getting easier for new players. The reason for this is huge competition in the market, a large number of online players, and continuous price dumping. In fact, a newly minted entrepreneur has two options here: either invest millions in creating a large store with a huge assortment (in order to at least somehow stand out among competitors), or open a small service (tire fitting) and, based on it, a small trading department. Both options have the right to life, although the second requires much less financial resources to open, and accordingly looks like the least risky business...

About the tire business

The tire business is far from what it was 10-15 years ago. According to experienced businessmen, today an increasing number of car owners prefer to purchase tires in online stores. Especially in large cities and metropolitan areas. This certainly hits real retail stores hard. Therefore, in order to survive in an increasingly competitive environment, it is also necessary to move your business online and create an online store (the opening of which costs from 60 thousand rubles).

Although online things are not so sweet either. Other market players also understand the benefits of the Internet, which is why there are more and more online tire stores every year. However, it’s one thing to create an online store; any web programmer will do it for you. Another thing is to promote it and promote it as high as possible in search results. Advertising in Yandex Direct is an expensive pleasure, although it is a fairly effective means of attracting buyers. For example, 100 transitions to your website via Yandex Direct will cost you 1,500 - 2,000 rubles.

How much money do you need to open a tire store?

Be that as it may, the investment to open a tire store can amount to several million rubles. Taking into account that the premises will be rented. The main cost item is the creation of an assortment of tires. The main thing here is not to make a mistake with the initial purchase, so as not to overstock the warehouses with non-traditional items. If you have no experience, it is better to consult with experienced market players and study the market and demand as closely as possible. For example, the most popular tire sizes for foreign cars are as follows: 175/70 13, 175/65 14, 185/70 14, 195/60 15, 195/65 15, 205/65 15, 205/55 16. For expensive brands of cars (Toyota Prado, Volkswagen Touareg, etc.) sizes are in great demand: 225/65 17, 255/55 18, 265/65 17.

Some difficulties may arise with finding tire suppliers. The ideal option, although the longest, is to work for some time in a company that sells tires in your city or region (or find good friends there). This way you can thoroughly study the passenger tire market, which will subsequently greatly increase your chance of successfully building your business in this industry.

Experienced entrepreneurs argue that those stores that, in addition to trade, also develop service, have a greater chance of success. A good tire service that also sells tires will never fail. Tire fitters win customers much faster and easier, especially during the next “tire re-shoe” period. And it’s easier for the car owner - he bought tires from a tire shop and immediately replaced the old tires with new ones. In addition, tire shops sell used tires and earn good money from it. Therefore, the path from opening a tire shop, and then a sales department for the sale of tires, seems much “cheaper”, more reliable and proven.

On the Kolesa.ru forum, a user under the nickname “nbv” published a very interesting material entitled “The tire business has come to an end.” He said that today fewer and fewer businessmen are earning serious money in the tire business. Some large players, in their thirst to overtake their competitors, greatly reduce prices, selling tires almost at cost. As a result, they do not earn money themselves and do not allow others to do so.

Mistake of new entrepreneurs

The mistake of most market players is the pursuit of sales volumes. A wise manufacturer offers all sorts of bonuses to wholesalers; they stock up on thousands of tires, fill up their warehouses, and ultimately don’t know how to sell it all. It turns out that tires are sold with a ridiculous markup of 5-10%, instead of the required 30 percent markup. At the end of the season, such a company earns nothing, its employees quit, the company cannot develop its network, purchase new equipment, etc. The moral here is that you should not try to sell more, it is better to sell less, but at a higher price. After all, in order to sell more tires, you need more managers, more warehouse space, higher logistics costs, and so on.

Step-by-step plan for opening a tire store

To organize a tire business that will bring a stable profit, you need serious financial investments or a non-standard approach that can interest representatives of the target audience. But the general algorithm for opening a tire store is practically no different from solving similar issues for other areas of business.

1. First of all, it is necessary to analyze the market situation in the tire segment at the local level. If there are a sufficient number of retail outlets selling tires in the city, then it is better to invest your money in another business.
2. Prepare a business plan and figure out how to increase sales volumes (carry out free tire replacement, sign contracts with large trucking companies, etc.).
3. Register an individual entrepreneur or LLC.
4. Find premises, buy equipment and form a staff.
5. Organize an advertising campaign.
6. Sign agreements with suppliers and other contractors.

After opening a store, business owners must constantly look for ways to increase daily revenue and ways to reduce the company's costs. Only this approach allows you to count on receiving stable and high profits.

How much does a tire store owner make?

To answer the question about the profit of a tire retail outlet, consider two options.

1. A small store that offers customers free tire replacement. If we divide the annual revenue and costs of a retail outlet by 12 months, we get a gross income of about 3.5 thousand dollars, and expenses - 2 thousand. In this case, the company will pay 210 dollars in taxes (USN 6%), that is, net profit will be: 3500-2000-210=1290 dollars/month.
2. A retail outlet with a huge range of tire products. In this case, the company's monthly income is about 20 thousand dollars, costs (including taxes) are 12-13 thousand, and net profit is 7-8 thousand dollars.

Purchase of equipment

To operate a tire store, you must purchase the following equipment:

• Showcases, racks and shelves for placing goods.
• Lighting.
• Cash machine.
• Computer.
• Office equipment and furniture for accounting.

If you plan to perform tire rotations, you will need to purchase additional equipment and tools.

Preparation of documents

A retail outlet specializing in the sale of tires does not fall into the category of licensed activities and does not require special permits. The list of documents required for the legal operation of a store includes:

• Standard papers of individual entrepreneur or LLC.
• Permits from the local administration, Rospotrebnadzor and fire inspection.
• Premises rental agreement.
• Labor contracts with personnel.

In addition, the store should have a buyer’s corner, where every visitor can find information about the company, telephone numbers of regulatory government agencies, or leave their feedback on the work of the outlet.