Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a business plan for a gym based on the fact that this business has a large number of potential clients - the middle and upper classes of the population will be happy to visit the new gym. A new entrepreneur cannot but be pleased with the fact that even despite the huge number of halls already open, you can easily open your own business and quickly accumulate a sufficient number of visitors. The main thing, as always, is to properly advertise your establishment and try to reduce expenses to a minimum at the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.

First of all, it is worth assessing your capabilities - opening a huge fitness club with all the services that are available is not possible for a novice businessman, there is not enough money. We will open a gym, without unnecessary services and functions. Opening such an establishment is easier, cheaper, and you will immediately understand which audience you need to target with your advertising campaign. In the future, if you have a stable income, no one forbids you to open additional gyms and provide clients with more opportunities for training and wellness, but for now let’s consider the simplest business option in this area.

Where to open a gym

The owner of his own premises, of course, will receive more income due to savings on rent. We don’t have such premises, and buying premises is a very expensive business. Our business plan for a gym will be written based on the rental of premises. Now we will describe the process of finding premises with optimal characteristics for our business.

Let's decide on the number of square meters for our business - to install all the necessary equipment, we need 30-40 square meters; exercise equipment, weights, and so on will be located here. In addition to the main hall, we cannot do without a locker room and a shower room. A locker room of 10 square meters would be an excellent solution, the same amount is needed for a shower room. There is one secret here - we don’t need to look for a room where there is already a shower; we can buy and install several shower stalls. It is cheaper, easier to install and connect the water supply. Once you have decided on all these indicators, you can begin searching for premises.

Many businessmen go to realtors with a request to find premises for a certain type of business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query into the search bar and you will find many sites where you can find a room based on the area, square footage and other indicators. Try it, experiment with the set of parameters. We need to keep gym costs down as much as possible, so don't target the city centre. There, rent is more expensive and all the premises have been occupied for a long time. Look for free space in sleeping areas and basements. Finding the best option may take time, but it is worth it. The average price for 50 square meters in the basement is 30 thousand rubles.

How to open a gym: buying equipment

First of all, you need to renovate your premises so that clients can study comfortably and enjoy it. Most likely, our basement will be in poor condition; we need to do cosmetic repairs, run water in the shower and install several light sources. Renovating the entire gym will cost us 50 thousand rubles, a big expense, but it will quickly pay for itself. Only when the hall has been renovated and lights installed can you begin to look for equipment. It is very difficult to understand here for a person who has never worked in this field. You need to take the advice of a specialist.

By using the services of a specialist in this field, we will be able to arrange his gym as optimally as possible for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.

A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. It will cost you from 150 thousand rubles to equip the hall. You can, of course, save money on some exercise equipment, but people who do this will immediately notice cheap exercise equipment and go to another gym where they don’t save on them. Let's write this figure into the gym's expenses and move on to the next point of our business plan.

Gym business plan: personnel search

A small gym needs a person who will accept payments, subscriptions and show the price list to new visitors, as well as a trainer whose services visitors can use. We will tell you in detail how it is easier to find the right person for these activities and how you can save a little on employee salaries. Let's not forget that we also need to clean the gym after training - this also requires a person.

The cleaning of the hall can be done by a hired cleaner, who will wash the hall once a day - after classes. A full-time cleaner earns 15 thousand rubles a month; we will find a person willing to clean the hall once a day for 5 thousand rubles. Don't think that this is too little - you need to save on everything to reduce the cost of the gym.

Any gym needs to have a trainer who can help clients with advice. Professionals in this field will demand wages that are too high for us to afford. We will find a specialist in universities, training trainers for gyms. Young students with sparkling eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach piecework wages. When thinking over a business plan for a gym, add the price for a personal trainer to the price list. The average price for a personal trainer per month is 1,500 rubles. For each client that the trainer attracts to personal training, the trainer himself will receive the entire amount - 1,500 rubles. This incentivizes the person to work, and if he fails, you won't pay the person for something he doesn't do.

You can put anyone in the position of accepting payment, including yourself - you can tell better than any employee about the advantages of your gym, how you can have a great time there and what promotions, trainers, and services there are. Considering that the salary for this type of activity reaches 15 thousand rubles, it is better to work yourself - you save money and work with clients.

Our potential clients are office workers, wealthy students, and entrepreneurs. Almost any person who can afford a gym membership is our client, and we need to find as many as possible willing to give us their money, increasing the income of the gym. We will use two types of advertising – leaflet distribution and online advertising.

We will distribute leaflets during lunch breaks near large office buildings, educational institutions, and shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting and with clear pricing for a one-time class and monthly membership. Clients don't like it when there are no specifics.

A very cheap and effective way of advertising is advertising on the Internet. Find the city’s website and add information about your hall there, find VKontakte groups associated with your city, and write advertising posts there. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.

A business plan is being developed to write a clear summary for a future commercial project. A legally competent prescribed plan reveals and allows you to calculate in the future every main aspect of the activity, as well as possible inaccuracies and methods for eliminating them. After reading the project summary, specialists can calculate how profitable the future investment project will be, how quickly the money invested will pay off, and whether it will pay off at all.

A ready-made business plan for a gym should open such questions:

• information about the areas of your business;
• assessment of the market the company plans to enter and the position you plan to occupy in it;
• the planned number of visitors, and how quickly you can achieve these indicators;
• plan for purchasing the necessary equipment;
• calculations for labor resources;
• a financial strategy that summarizes all points in material terms.

What you need to open a gym: registration and documents

To open a gym that qualifies as a small business, you need to either act as a . During state registration, you will have to select. Since the summer of 2016, a new classifier has come into force, and now all types of activities have a different numbering.

You can choose on the:

1) OKVED 93.11. Operation of sports facilities;

2) OKVED 85.51 Individual lessons with trainers and teachers;

3) OKVED 93.13 Activities of fitness centers.

At the registration authorities, lawyers will help you choose the required OKVED, you can also add several points - it all depends on the direction of your business.

Should be considered that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. As you work, you can add the necessary items to yourself, as well as remove them if your horizons have narrowed.

If we consider type of taxation, then many opt for 6% (of income). This type of taxation has many positive features, if we take into account the field of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.

In addition to registration, you will need to obtain a document from Rospotrebnadzor, concluding with it an agreement for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the housing office, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution.

We must not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first obtain work permits from firefighters, sanitary and epidemiological services, as well as the local property management authority.

If you don't have time To deal with paper legal work, which in its importance exceeds many organizational and technical issues, it is better to seek qualified help from lawyers.

How to open a gym from scratch: organizational aspects

Choosing a location and premises

It is advisable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply exorbitant. This is due to the fact that the square footage should be significant, and the room itself should be spacious and in good repair.

It would be irrational to place the hall in a room with an area of ​​less than 100 sq.m. In addition to the gym itself, you should allocate space for a locker room and shower.

Premises requirements:

• excellent ventilation;
• temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
• Air humidity should be between 40% -60%. If these values ​​are lower, you will have to install a humidifier.

According to the law, the gym must not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

Equipment for the gym

Even if you have found the ideal location for a gym, it will not function without modern and high-quality equipment. Initially you need:

• abdominal exercise equipment;
• exercise equipment for the back, arms and legs (if you are planning to open a budget fitness club, then you don’t need to buy a treadmill and an exercise bike);
• a whole set of dumbbells, barbells of different weights, weights;
• tourniquets, weights for arms and legs, gloves;
• mats, yoga mats, punching bags, jump ropes.

In some cases, it is advisable to purchase used gym equipment - this way you can afford to save on more expensive equipment.

Buying a trainer note on its model and configuration. In order for it to serve you for many years, the exercise machine must be made of high-quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.

Don't forget about personal protective equipment– belt, gloves, wristbands, knee pads. There should be enough for all visitors; calculate their number based on the capacity of the room.

Of course, you need to think about the shower, toilet, and changing rooms on the premises of the hall. If you don't have enough money and space, all this can be done without designer intervention. The main thing is crystal cleanliness and hygiene.

Many simulators create additional zones for sports and gyms, for example, for a sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become a real sports center. If you have settled on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.

An important point that many people forget about when calculating expenses is the arrangement reception areas. Be sure to install comfortable sofas or armchairs there for those visitors who arrive ahead of their time or simply want to relax.

Advertising a gym and finding clients

• external;
• internal.

External advertising

Name of your hall. Many new entrepreneurs forget how important their space is. However, it is precisely this that should attract the attention of potential customers. The name should be short, concise, and hide the appeal to strength, endurance, slimness and health.

If you can't think of anything, walk around the area and look at competitors' signs. Here are a few names for you to consider: (your last name) Gym, Shark, abbreviation of your first and last name (KV Gym), Body Life, Run and Rock Gym.

Signboard. People are like magpies - they look at everything beautiful. Therefore, make sure that your sign is exactly like this. It should be visible and it should attract attention. You can use the idea and hang a poster of a sporty guy and a girl who are imprisoned by a fat body next to the sign.

Post advertisements. It is this type of advertising after “word of mouth” that is in second place in terms of effectiveness. But to attract customers, you need to offer something that they won’t get at another club. For example: “first month of classes – 50% discount”; “bring a friend and study for free for 30 days.”

Internal advertising

You can post the same offers as listed above in your club. You can organize an internal competition for the best result of the month, and the winner will receive a month of free visits.

Financial part. Is it profitable to open a gym?

How much does it cost to open a gym?

• Rent. If we take the minimum indicators, the amount will be within 100,000 rubles.
• Purchase of equipment. Amount - not less than 400,000 rubles.
• Shower stall, plumbing, etc.. - about 120,000 rub.
• Registration and services of lawyers— 10,000 rub.
• Salary trainer and support staff (by agreement) - approximately 35,000 rubles.
• Advertising campaign— from 50,0000 rubles.

Total costs will be 775,000 rubles.

Approximate profit

Income directly depends on clients. On average, a subscription costs 2,000 rubles. in 30 days. And here it all depends on how many visitors there will be, but in the worst case there will be about 50 visitors per month. Those. 100,000 rub. - that’s exactly what yours will be profit per month.

Profitability, as we see, there is even with minimal attendance. Let's take our income equal to 100,000 rubles and subtract the monthly expenses. It turns out 100,000 rubles - 35,000 rubles = net profit 65,000 rubles per month. Since there is profit, this type of activity will be profitable.

Summary

In order for a business to make a profit and pay for itself, you need to carefully think through every little detail.

It’s not enough to just know how to open a gym. A business plan drawn up in advance helps to calculate possible risks and act according to the strategy. Thus, the business plan for opening a gym is the first step towards developing and realizing your dreams.

Recently, various fitness clubs have become popular. And this is not surprising. This direction is developing at a rapid pace. In addition, a fitness center is a good option for business. Where should you start? How to open a fitness center for the disabled, pregnant women and those who take care of their body? Read about it in our review.

Since you can open your own fitness center from scratch within a month, you should start by collecting documents and choosing premises. It is worth considering that there is little competition in this industry. You can enter this business without much difficulty. In order for a fitness center to be profitable, you need to choose the right location for it and correctly draw up a business plan.

Business Features

What is a modern fitness center? How to open it and where to start? First of all, you should understand the features of this type of activity. A modern fitness center is not an ordinary rocking chair. All amenities for visitors should be provided here. If this does not happen, then the establishment will not be visited. After all, many people want to practice their favorite sport in more comfortable conditions. Agree, no one will pay money to visit a regular gym with exercise equipment, where there is no shower and air conditioning. A modern fitness center should be equipped with innovative technology.

In order for the establishment to be visited, it is not at all necessary to rent large premises with a swimming pool. A gym located in such a fitness center will be perfect for people to visit more often. It is enough to find a room with a total area of ​​100 square meters. The main thing is to find professional trainers and purchase exercise equipment.

How much money do you need for a fitness center? How to open an establishment and not spend too much? The cost depends on the location of the fitness center. Please note that premises rented in the city center will cost more. Such an establishment will pay for itself within several years, and during this time you will not receive a profit. It is for this reason that you should look for a hall. The rental price here is much lower.

Choosing the right room

How to open it both simply for athletes and how to make a quick profit? As already mentioned, a lot depends on the room and its location. When choosing a suitable hall, you should consider the following points:

1. The fitness center should be located in a place convenient for visitors.
2. The premises should be located away from competitors.
3. You should choose densely populated areas, where there are a lot of multi-storey buildings with residential apartments.
4. Transport interchange is also very important.
5. The premises must have a high-quality ventilation system, as well as bathrooms and showers.

Owned premises are a better option than rented ones. How to make your fitness center more popular? How to open an establishment and not go bankrupt? Additional services, such as a sauna, will help here. Such additions have become very popular in recent years. Thanks to this service, the establishment will be popular. As a result, traffic and profits will increase.

Also, when drawing up a business plan, it is worth considering that wealthier clients will only visit the fitness center that provides additional services, for example, a bar, solarium, cosmetic massage, and so on. In addition, this will increase profits by another 30%.

How to choose equipment

Since opening a fitness center is an expensive task, you should select not only the premises, but also the equipment. In this case, it all depends on the specialization of the institution. If you are planning to open a regular fitness center, then you will need the following equipment:

1. The cost ranges from 24 thousand rubles and above.
2. Treadmill, costing from 16 thousand rubles.
3. The cost is about 19 thousand rubles.
4. Equipment for developing chest muscles. The approximate cost is 22 thousand rubles.
5. Equipment for the press - from 5.5 thousand rubles.
6. A rack for a barbell and a bench with a leg trainer - from 4 thousand rubles.
7. The bench is horizontal. The cost of such equipment is no more than 2.5 thousand rubles.

In addition, you will need to purchase more discs, dumbbells, barbells, and so on. If you don’t have enough funds for equipment, you can lease it.

Additional expenses

Before opening a fitness center from scratch, you need to foresee all the costs and assess your capabilities. Don't forget about monthly payments. The list of costs includes:

1. Advertising.
2. Taxes.
3. Public utilities.
4. Salaries of service personnel.
5. Equipment depreciation.

To open a fitness center from scratch, you should carefully select staff. Trainers must be experienced and highly qualified. Many visitors refuse to visit their favorite fitness center only because of disagreements with their personal trainer. This should be taken into account.

The profitability of such a business

If you invested about 10 thousand dollars when opening a fitness center, and the cost of one visit is 50 rubles, then the business will pay off in 1.5 years. If the establishment is of an elite level, then more investments will be required to begin with. But, as a rule, the cost of one visit to such a fitness center is much higher.

Statistics show that the profitability of such an establishment is about 30%.

Is it possible to save money?

So, how to open a fitness center and how can you save money? When starting a new activity, many people worry about how not to spend a lot of money. There are several ways to save money on opening a fitness center:

1. Interior decoration. Often, visitors to fitness centers do not pay attention to what the walls and ceiling of the establishment are covered with. When finishing these surfaces, you can refuse expensive and luxury materials. It is enough to cover the walls and ceiling with regular paint. This will save you a decent amount.
2. Equipment can be purchased cheaper and not from well-known manufacturers. In addition, clients do not pay attention to the origin of the exercise equipment. However, the equipment must be of high quality and durable.
3. Advertising. If you are opening an inexpensive fitness center, then you will not need advertising on radio or television. It is enough to post advertisements around the area, as well as make an attractive and bright sign. In addition, you can distribute leaflets, as well as place advertisements on the Internet, on social networks, and so on.

What should you not save on?

To open a good fitness center, you shouldn’t skimp on everything. Otherwise, only a few customers will visit such an establishment, and you will not make a profit. What you shouldn't save on:

What documents are needed

So, how to open a fitness center? Where to start and how to prepare documents? First of all, it is necessary to clarify all the nuances. Paperwork is a very important procedure. Since 2009, physical culture and health activities are not subject to licensing. This may be required to provide medical services.

To open a fitness center, you must register as an individual entrepreneur. This is required to pay the single tax. It should be borne in mind that many clients are in no hurry to visit fitness centers opened by individual entrepreneurs. As a rule, they issue subscriptions only to legal entities. To avoid paying huge amounts in taxes, you can register an LLC.

As a result, all trainers are registered as individual entrepreneurs and must pay a single tax. The premises are subleased to them. It is worth noting that beginning entrepreneurs may not pay income taxes for several years.

Where to get start-up capital?

You have decided to open a fitness center. How to open an establishment of this kind if there is no start-up capital? To enter the market of physical education and health services, considerable financial costs will be required. Many aspiring entrepreneurs who do not have free funds strive to open their own business without money. But not everyone knows how to do this. In any case, you will need initial capital. Where can I get it? You can go to the bank and get a loan.

It is worth remembering that a fitness center opened from scratch pays for itself within several years. In addition, an individual entrepreneur can attract private investors to his business who seek to improve his image.

What's the result?

Since opening a fitness center in the basement is not the best option, you will have to look for a more convenient space. It is worth noting that an establishment of this type requires a well-ventilated and lit room, equipped not only with exercise equipment, but also with a sauna, showers and, preferably, a massage room. To open such a fitness center you will need about 40 thousand dollars. Such establishments pay for themselves within a year. After this, the profitability of the fitness center depends on the number of regular customers, the availability of additional services, as well as on the pricing policy. Of course, not everyone is capable of opening a good club. A small year's income ranges from 1 to 10 thousand dollars.

In conclusion

It is worth noting that a fitness center is a popular and quite promising service for residents of not only large cities, but also small towns. Among the advantages of this type of activity, one should highlight ample opportunities for the development of such a business, high and stable demand, low level of competition, and so on. The only drawback is the large initial capital required to open a fitness center and purchase equipment.

With a correctly and competently drawn up business plan, profits will begin to flow within a few years. After some time, you can create a whole network of fitness centers. This will bring even more profit. In addition, you can expand an existing establishment. To do this, you can increase the list of additional services. Ideally, a fitness center should have a bar, an aerobics room, massage, manicure and pedicure, shaping, fitness, a solarium, and a room for classes for pregnant women and the disabled.

A healthy lifestyle (healthy lifestyle) is an essential component of the image of any successful person. It is worth noting that fitness services are very popular these days. Therefore, it is not surprising that information on how to open a fitness club from scratch worries many novice businessmen. In terms of popularity, this area is second only to information technology and the entertainment business, for example.

In big cities there are a sufficient number of large fitness centers and very strong competition from online monsters. In a small town, it is much easier to bring this idea to life. However, only a few are able to survive, namely those businessmen who can competently organize a business, soberly assessing their capabilities and likely risks. Let's talk about how to open a sports business from scratch and what awaits aspiring entrepreneurs planning to develop this area.

How to open your own fitness club from scratch?

To open a sports center with start-up capital, you must:

• decide what services the future fitness club will offer;
• collect the required documentation;
• choose a room;
• purchase equipment and shells;
• hire a staff of qualified employees;
• take care of advertising.

Fitness services

A modern sports club is not limited to just a gym and an area for fitness training. This is a whole project that combines a large number of complexes designed to increase performance, develop and strengthen the body and spirit.

Over the past decades, the range of group programs has expanded significantly. Various types of yoga are increasingly found on fitness club schedules. They offer all kinds of dance programs and even original training complexes consisting of elements of yoga, Pilates and stretching. For pool lovers and those trying to lose weight, there are water aerobics classes.

In addition to the above services, fitness clubs may have in their arsenal:

• Gym;
• massage and other therapeutic procedures;
• Spa;
• sauna and/or hammam;
• solarium;
• manicure;
• bar, etc.

A fitness club can offer either part or a whole range of these services. However, you need to start with a limited set, subsequently expanding this range. The presence of a swimming pool will have a positive impact on the status of the sports center, but, on the other hand, will lead to significant costs. After all, most likely, a novice businessman will have to build his own building in order to open a swimming pool.

Required Documentation

Executing documents and registering a business should not cause any difficulties, because the set of documents, as well as the procedure for obtaining them, are standard:

1. Registration of the legal form with the tax office. At the beginning of your activity, it is more advisable to use individual entrepreneurship (IP). This will allow us to work with a simplified taxation system in the future.
2. Selecting OKVED indicating:
   • 04 – services in the field of physical education and health;
   • 61 – activities of sports institutions;
   • 62 – other activities related to sports. If an entrepreneur plans to expand the list of services provided in the future, for example, add a solarium, massage, nail service, then you need to indicate in advance all the necessary OKVED codes.
3. Obtaining permission from Rospotrebnadzor. To prepare such a document you need:

• contract for maintenance of ventilation and air conditioning systems;
• service contract for the housing maintenance office;
• an agreement with an organization licensed to recycle fluorescent lamps;
• medical books for staff;
• PPK (production control program) and institution passport.

If it is necessary to open some grocery stores, then to open a fitness club without additional services there is no need to obtain any license. The exception is for institutions providing medical services.

Selecting a room

The area and location of the fitness club depend on its format. If you plan to open a sports facility for a narrow purpose, for example, for “neighbors,” then you should not consider premises with an area of ​​more than 150 m². Moreover, it can be located in a residential building in one of the residential areas of the city. True, in this case it would be more expedient to buy a premises, since in this format rent will make up a significant part of the costs.

If you plan to open a fitness club with an “All inclusive” approach, then you should think about a larger premises. The size will be influenced by the format of the sports facility, the presence of a swimming pool, sauna and other components of a modern club.

The most optimal location in this case would be the city center. At the same time, it is not at all necessary to buy premises, because rent will not be expensive for such an enterprise, since it will be able to bring a good profit.

Large dimensions will allow you to accommodate a large number of visitors on your territory and expand the range of services offered to the maximum. And the presence of presentable premises equipped with modern equipment and exercise equipment will interest respectable clients who are willing to pay good money, which, in turn, will lead to increased profits.

When choosing a suitable premises, it is important to consider the size and terms of the lease agreement. It is clear that this document will differ from . The price for temporary use can be about 30-90 dollars per m². Of course, it is worth looking for areas located in the lower price segment. The lease agreement should be concluded for a period of at least 4-5 years. It is this period that should be considered as the latest period for the return on investment.

Equipment

When choosing equipment for the gym, it is necessary to take into account the needs of clients when working with all muscle groups. The more such needs are satisfied, the more consumers there will be.

The minimum set of exercise equipment, which is ideal for quality training, includes the following items:

• treadmills (at least two);
• fitballs;
• exercise bikes;
• steppers;
• board with rack for horizontal/incline bench press;
• simulator for working out the pectoral muscles;
• squat rack;
• Smith machine;
• a machine with free weights for leg flexion/extension;
• barbells, dumbbells, weights, discs, yoga mats and other small items.

Advice: You should not buy a butterfly trainer, it is an absolutely useless trainer, used mainly to satisfy curiosity.

Everything discussed above concerned only simulators. However, in addition to them, a good fitness club also needs equipment of a completely different kind. Locker rooms should be equipped with benches, cabinets and showers. If a fitness club expects to also offer clients beauty salon services, then it will require nail services, etc.

Staff

When all other points have been considered and completed, you can move on to personnel selection. Only experienced trainers should be hired who have sufficient training and knowledge to conduct effective training. The minimum staff for a small gym and shift work consists of:

• administrators (2);
• fitness instructors (2);
• cleaners (2);
• accountant (when opening an LLC).

Thus, to open a small fitness club from scratch, you need to hire 6-7 people. In the future, along with expanding the range of services offered, there will be a need for additional employees. Nurses, a massage therapist, a yoga or water gymnastics instructor, etc. may be required.

The important backbone of the team, of course, is the coaches. Their selection should be taken very seriously. Preference should be given to former athletes, physical education teachers in schools and universities.

Advertising and promotion

This point should be given special attention, since every person is very scrupulous when choosing a gym and fitness club.

Today, the choice of a sports institution begins with the Internet. Moreover, a potential consumer is looking for a fitness club that best satisfies his needs, paying attention to the location, the presence of a sauna and swimming pool, the qualifications of instructors, the availability of modern equipment, etc.

In this regard, the marketing plan should begin with identifying the target audience. Moreover, the more specifically this segment is defined, the easier it will be to promote the club and the more information about it will fall into the hands of potential consumers.

The first thing you need to do is create a colorful website. It is important to fill it with useful and relevant articles about training and proper nutrition. This will arouse genuine interest not only in the site, but also in the fitness club itself. The use of SMM technologies will allow you to disseminate information about the gym on social networks.

How to open a gym from scratch?

To enter the market of sports and recreational services and become its full participant, significant start-up capital is required. Not all businessmen have the required amount, but this is not a reason to abandon the idea of ​​opening a fitness club or gym from scratch. There is a way out - go to the bank and take out a loan. At the same time, it is important to understand that with proper business organization, it can easily pay for itself in 1-3 years. Another option is to enlist the support of private investors who want to improve their image.

Many entrepreneurs are interested in how to open a gym from scratch with limited wallet sizes. Let's look at some simple ways to save money on your budget.

What can you save on?

1. Gym clients rarely pay attention to the decoration of the walls and ceilings in the room. Refusal of elite materials in favor of conventional painting will save the lion's share of money on repairs.
2. Touching on the topic of exercise equipment, it is worth noting that there is no point in buying expensive sports equipment. Consumers are little interested in the brand and manufacturer. The main thing you should pay attention to when choosing equipment is quality and durability.
3. An economy format fitness club does not need expensive advertising (radio, television). It will be enough to post leaflets around the area, at bus stops, and make a beautiful and bright sign. A good move is advertising on the Internet, for example, on social networks. It is very important that the first customers leave positive feedback online about the work of the gym.

Where is saving irrational?

1. Staff salaries. The staff must consist of highly qualified personnel, and professionals will never work for meager wages.
2. If the gym is hot and stuffy, clients will simply go to another fitness club. Therefore, it is important to ensure that the room is equipped with high-quality air conditioning and ventilation. This will allow you to achieve a comfortable atmosphere in the halls.
3. Each locker room must have at least 2-3 showers. For these premises, it is advisable to purchase high-quality and expensive plumbing fixtures that have a presentable appearance and are characterized by a long service life.

How much does it cost to open a fitness club from scratch?

The lion's share of costs will be associated with renting or purchasing premises for a gym. If we consider an average premises (250 m²) in Moscow, then rent for three months will be about 600,000 rubles and more. It is worth noting that not all premises meet the requirements of fitness clubs, which means that you will have to fork out for repairs, which is approximately 200,000 rubles.