Hello, dear readers of the blog site. Today I want to talk about such a channel website and business promotion, like social networks. The topic is very relevant and gaining increasing popularity. A little earlier, I wrote an article where I listed and compared all those currently available (including social networks). After that, I published a general article on and began to have a specific conversation about.

In a nutshell, you need to use any possible means to get a target audience that will be ready to accept and possibly purchase the services or products you are promoting. Another question, who benefits from advertising on social networks And is this method suitable for everyone?

Which website is suitable for promotion on social networks?

I recently published an article about modern, where I said that it is pointless to start promoting a website without preparing it for this action. On social networks, the situation is exactly the same. Not every website or business project can be promoted through this channel. Let's see which website (business) is suitable for promotion on social networks and what characteristics it should have.

I think that we will further develop this topic in subsequent publications. Don't switch.

Good luck to you! See you soon on the pages of the blog site

You might be interested

Social Media Marketing (SMM) is a set of works to promote a business by attracting additional traffic or attention from potential buyers to the brand, the company, its products and services using social networks on the Internet.

Due to the implementation of a new policy by search engines, their trust in those sites that have groups on social networks is much higher. Accordingly, this brings them to better positions in the search.

How it works?

What will promotion on social networks give?

It will increase brand awareness and increase the number of sales of services and goods.
It will help the company analyze consumer opinions about the products (works) offered, as well as find the target audience according to the necessary criteria.
Ability to maintain active feedback with customers.
Timely provision of information about promotions, possible changes, discounts, etc.
Increasing the site's reputation. Due to SMM promotion, its positions in search engines are significantly improved.

VKontakte is one of the most popular Russian social media with about 30 million active users. Initially, it was created for communication between friends and acquaintances.

Today, almost everyone has their own profile on this social network, so it is a potentially profitable and in-demand trading platform with a high probability of finding the target audience. The VKontakte group is convenient for posting posts and conducting various surveys. Its main task is considered not just to attract new visitors, but to turn them into regular users of its resource. This promotion strategy allows you to choose a contingent specifically based on your topic, which further contributes to increasing the popularity of your brand.

Instagram

Why you should promote yourself on Instagram:

• People use this network literally on the go with the help of modern mobile gadgets.
• The core audience is young people aged 18 to 29 years.
• In terms of gender, women dominate.
• 57% of owners check their account at least once a day, and 35% of users do this several times a day.
• Visual content is perceived by people many times faster than textual content.

It is also worth remembering that effective promotion of an Instagram account means daily and constant work with photos and their descriptions, thematic hashtags, increasing the audience and likes. And thanks to the reviews left on the post in the comments, potential customers will trust the brand more, which can attract additional traffic to your website and have a positive impact on the purchase of a product or service. All kinds of competitions and sweepstakes are also actively practiced here, which increases the number of people interested in purchasing products. Therefore, advertising on Instagram is an excellent promotion tool.

As you know, Facebook is one of the top five most visited websites in the world. Promotion of an organization in this network will not only be an effective way to attract potential clients to your own website, but also a good opportunity to find new business partners. Most of the users here are adults with higher education and a stable level of income, in contrast to the young audience of VKontakte. Therefore, by choosing Facebook, you create ideal conditions for yourself to develop and popularize your business. Promotion of groups (pages) will help to significantly increase the number of visitors to your site and expand the geographic reach of consumers.

Prices for promotion on social networks

The cost of website promotion on social networks will depend on the type and volume of work performed, as well as the competitiveness of the topic. When drawing up an agreement to create and promote a group on the VKontakte or Odnoklassniki networks, significant discounts are provided on prices for work on the second and subsequent groups.

More detailed information can always be obtained from our qualified managers.

Hello, dear friends!

Both young companies that are just getting on their feet and world-famous brands promote their services and products on social networks.

I will tell you in this article how this happens and how profitable it is.

Positive aspects of promotion in social networks

1. Social networks have a huge audience, which, of course, also has a target audience of interest to the company.
2. Communication with users is carried out through simple and understandable social tools. networks.
3. Promoting a business on social networks is much faster than using standard methods, such as SEO (search engine promotion). You don't even need your own website().
4. There is a close relationship between users of social networks through photos, videos, images, statuses, news. Each user shares something interesting with their friends. The result is the so-called viral marketing effect. Once one person is interested, your company, online store or web resource will quickly become popular.
5. You can promote your business online for free. This attracts webmasters and bloggers to this method of promotion.

Social networks are a tool for promoting services, goods, brands

In terms of marketing, they can be used not only as a tool for promoting your own brand or web resource, but also as a way to influence society. With the help of social networks, you can not only offer your products and services, but also convince potential customers of the need to purchase them from you.

1. Video – used for education, entertainment, attraction;
2. Audio – slogans are remembered aurally faster than visually;
3. Images – used to illustrate your products, services, etc.;
4. Text – it is used to introduce users to the company and its activities.

The most popular social networks today are.

You probably also have a lot of friend requests on Facebook from “Wedding Photographer Natalya”, “China Therapist Ivanov” and “Evgeniy Profnastil”. Or (even worse) “Sandwich Restaurant” or “Old Hag Clinic”. Tell me, do you accept them? So I don't. I understand that people came to the social network to sell their services. But in most cases, it seems that people heard a ringing, but do not know where it is. They may even have chosen the right channel for promotion, but they haven’t learned how to work with it.

Once again having received a friend request from Victor Repair, I decided to write a short guide for those who independently decided to promote their professional services on social networks.

Tip number 0: You can't make a first impression twice.

Therefore, before you become friends with everyone, design the page properly, maintain it for some time, make it interesting. Stop constantly reposting from your website or your company’s website. If your page is empty, was created just yesterday, or is filled only with reposts from some sites or pages, no one will subscribe to it, because there is a chance that you are a robot. Or a person, but you are not interesting to read in any case. And, accordingly, there is no need to keep them as friends.

If you want to promote your professional services yourself, create your content and behave accordingly, pay attention to your page. Without work, you yourself know, nothing will work out.

1. Use your real first and last name

No one wants to keep the incomprehensible “Andrey elite real estate” as a friend. If you are truly rooted in this work and are sure that you will be a realtor for the rest of your days, then use your real name. People are more likely to add as a friend the unknown Andrei Ivanov, who enthusiastically writes about real estate in their city, than the faceless “Andrei elite real estate” with a photo of a house instead of an avatar and constantly reposting from different real estate sites.

2. Tell stories

Everyone is interested in looking behind the veil of secrecy about professional tricks. Otherwise, the “How It Works” format on The Village would not be so popular. If you really don’t know where to start, read these columns by anonymous experts - get an idea of ​​what people are interested in reading about.

But the most important exercise is to remember what you talk about with your non-professional friends in your industry, what you can laugh about together. For example, if you are a dentist, talk about the funny behavior of your clients (well, they really act very funny sometimes!). Of course, everything should be as anonymous and kind as possible, and ideally even with some kind of morality - like, don’t take your children for a walk in Africa.

3. Share your experience

Surely, you have been in this profession for so long that you have a whole list of obvious tips and recommendations that no one ever does. For example, if you are a financial advisor, you know that you need to have an emergency reserve amounting to 3-6 months of expenses. But, to put it mildly, not everyone knows this.

Tell us, model the situation, again, using the example of your clients and real cases, illustrate what this leads to. Sometimes people don't realize they have a real problem with something until they see the real consequences. Based on your many years of experience, you can talk about these consequences and give advice. Plus, this is another way to prove to your followers that you are an expert and worth spending money on.

4. Don't skimp on good photos

By looking at your avatar (and the page in general), a stranger should understand that you are a professional. A good portrait photographer will help you create this impression. Professional photography is not that expensive, but the effect is permanent.

Take a photo set of 8-10 photographs that are different from each other at once, so that you can change them from time to time and use them in other resources - for example, in the media.

By the way, if you suddenly get your hands on a photo from some professional get-together, post it in the news with a note that “Here, I told you about new trends in N on the M forum.” Show your subscribers that you are part of a professional community.

5. Write simply

No need for abstruse formulations. Remember that your readers are mostly people who do not understand your topic. Therefore, write your posts on social networks in the same language in which you communicate with the client when he asks stupid questions.

6. Make it possible to subscribe to your page

VKontakte and Facebook have the ability to subscribe to a page for non-friends. That is, a person may be embarrassed to knock on your friend’s door, but he is interested in what you write. In this case, a subscription is required.

7. Chat with subscribers in the comments

If you wrote an interesting post and your subscribers bombarded you with questions, take the time to answer their questions, give advice, and clarify unclear points.

People need to see that you are a real person and not a bot.

There are, of course, a number of moral and ethical restrictions - that, for example, it is impossible to make a diagnosis using a social network. But I hope you know about such subtle aspects of your profession.

However, you don’t need to immediately sell your services in the comments. If you can give free advice that a subscriber can use to solve their problem on their own, give them this advice - it will only strengthen the level of potential loyalty.

8. Have your own opinion

Everyone in the industry periodically experiences a fashion for something: black furniture and brick walls, rhinestones in teeth, Chinese toilets - you never know. You probably also know about this, and you have some kind of personal and professional relationship to it. You can clearly state your opinion (this will be especially popular if you criticize this fashion trend).

For example, you are a dentist and you think that rhinestones are good only on perfectly white teeth, and in other cases they only emphasize the yellowish tint of the enamel. Or that it is unsafe for teeth and not entirely hygienic (for example). Your opinion may be based on your practice, a recent patient's experience, or something else. But a reasoned opinion from a professional is always interesting to read.

9. Don’t write about things you don’t understand.

Those topics that online trolls can happily savor are taboo for you. You are too busy to discuss the cost of Peskov’s watch and the political consequences of an invasion of some little-known country (unless you are a watchmaker and political strategist, respectively).

10. Be yourself

You can write not only about work - it is also important to remain a person.

You can post photos of bouquets sent by satisfied patients or colleagues, share jokes and professional humor, tell a little about your life, your time studying and becoming a professional. Then it will seem to your subscribers that they have known you for a thousand years, and it will be easier for them to trust you to perform the service.

11. Don't spam

If you have some kind of super service and you want to talk about it, write about it in your own words. Something like “Hurray 🙂 Finally we can talk about it. My colleagues from Clinic X and I have finally launched service N. It’s something like... and it solves the problem with... In our city, no one is doing it yet, although in the USA almost everyone is already practicing it. In general, if you’re interested, I’ll be happy to tell you and show you everything.”. Agree, this is much more pleasant to read than “Clinic X is pleased to offer you a full range of services for N. High-quality work, a professional approach to their work - this is what unites the professionals of Clinic X!”.

12. You are not a company

Firstly, everyone is very annoyed by company accounts that are added as friends. Everyone understands that they will spam. A separate page should be created for the company, and if you want, put a link in your profile that you work for this company. The link will be active, and by working on your personal page, you will thus attract attention to the employer brand. In other cases, you will only benefit from the fact that you are a professional who is passionate about your business, and not an impersonal company profile.

13. If possible, make a portfolio

Of course, this works for those professions where you can show results. Designers can show photos of interiors they designed. Builders - photos of built houses. If you decorate the premises with balloons, this can also be shown.

Photos must be beautiful and high quality! Remember - everything on your page should speak about professionalism and a serious approach to business.

And most importantly, add a few words from yourself, write what you felt and what difficulties you encountered while working on the project, what the client wanted, where were your personal suggestions. This always helps to build personal relationships with subscribers who are not yet very interested.

But, still, if you have such an opportunity, it is better to hire a professional who understands something about managing social networks, the technical and reputational aspects of personal pages. If your budget is very limited, then hire such a person at least at the very beginning - to design the page. It doesn’t cost that much, and the result is not immediate, but guaranteed.

I want you to promise me that you will NEVER create such mediocre pages as those of the so-called “Victor Repair”, okay? They do not solve the problems of potential clients, they do not captivate, but most importantly, they do not bring any financial or reputational results to Victor himself.

But for those who manage to do this, the business brings good profits. How to start promoting, and what to focus on in this process?

Let's evaluate budget ways to promote your business on social networks.

But first, let's determine whether this is necessary in your particular case.

Pros and cons of promoting a business on social networks

Today, 85% of people who have access to the Internet create accounts on various social networks and spend a huge amount of time there.

Russia holds the lead in Europe in terms of the number of registered accounts and the amount of time people spend on the Internet.

Business on social networks: advantages

Small investment.

The cost of one attracted client via the Internet is much lower than when using other methods of promotion.

If in other methods in order to:

• lure potential clients,
• start a community
• conduct a conversation with consumers.

An investment is required, but on the Internet you can do it without spending any money.

However, you need to be realistic: free promotion will always be slower and not as effective as paid promotion.

"Word of mouth" distribution.


Promoting your business online using this method is the fastest. How does it work?

An interesting article is posted in a group.

It was read by 100 portal visitors, 11 of whom shared the link to the unique work with their friends.

Among them, there may also be those who will share with other friends and so on.

It is at such moments that a viral program is launched that will make a business on social networks successful.

By the way, using SEO it is very difficult to get a similar result as SMM.

Development.

Promoting your own business on the Internet is gaining enormous popularity every year, as the number of portal users is growing.

Some facts about the number and age of visitors to various social networks.

Low competition.

Most companies have not yet realized all the benefits that business on social media can bring. networks.

They do not understand how profitable it is, since such methods bring good profits with minimal investment.

All this results in reduced competition (compared to the real market).

Disadvantages of business promotion on social networks

Not subject to detailed analysis.

It is simply impossible to analyze subscribers like, for example, using Google Analytics.

A marketer can only estimate the number of visitors and determine whether the business is moving along the right course.

Control by the administration.

Often such frameworks interfere with full-fledged promotion, and you have to look for workarounds.

Group worker.

Every project requires control, even (especially) if it is built on the Internet. A group or community must have its own administrator.

The administrator's job consists of the following tasks:

• survey of group members,
• publishing posts,
• active support of group communication,
• spam removal,
• content update.

You will need to hire such a person and pay him a salary.

But thereby freeing yourself from petty work and starting larger-scale processes of promoting your product.

If the founder or administrator of the group does not monitor the page, then the clients will feel it very well, and the community will quickly decline.

It’s unfortunate, but this can also affect your offline reputation.

Review of ways to promote in the TOP 5 social networks

1. Promotion of VKontakte.

The website vk.com is the most popular portal on the Russian-language Internet.

The number of registered people (or rather, pages) totals 380 million, more than 80 million people visit the contact every day.

Options for increasing profits from business on VKontakte:

• Placing advertisements in communities with similar topics;
• Targeted advertising (playing content depending on the preferences of visitors), which is paid based on the number of impressions and clicks.

  Example of action: a person previously searched on the Internet for information about air travel to China.

• Broadcast advertising in well-known city groups.
• Creation of a specialized VKontakte page on which all business products will be posted.

To attract consumers to the group, it is best to come up with some interesting and memorable name, as well as a bright avatar.

Basically, the audience of “Contact” is young people, so the goods or services offered should be inexpensive.

2. Promotion in Odnoklassniki.

It is not as “crowded” as VKontakte, but it also has enviable popularity.

The number of users has exceeded 201 million, of which 46 million daily visit their page on the social network.

Options for promoting a business on Odnoklassniki:

• advertising in applications or games,
• creation of a personal page for business,
• targeted advertising,
• Promote your business by posting in other popular groups.

Content on Odnoklassniki should be aimed at attracting customers' attention in various ways.

These can be intriguing statuses, interesting videos, pictures that are unobtrusively shown to visitors.

For example, a person put “class” in a group that was founded to sell children's products.

This “like” will automatically be reflected in your friends’ feed. If they like the product, they will like it too.

In this way, you can familiarize people with your business in the shortest possible time.

In Odnoklassniki you can sell and offer services of various levels, since it is home to an audience of different levels of solvency and tastes.

3. Promotion on Facebook.

People with average and high incomes, aged 25–45, are often registered on Facebook. In such social Even politicians, entrepreneurs, and stars register on networks.

If, for example, “VKontakte” and “Odnoklassniki” have a more entertaining nature of relationships between people, then “Facebook” is more business-like, since they register there for the purpose of exchanging information.

Ways to promote on Facebook

4. Promotion on Twitter.

The website twitter.com allows its users to quickly exchange information with each other.

Various segments of the population are registered on Twitter, from politicians to loaders and security guards.

Of course, it is quite difficult to promote a business, but there are still tools that allow you to do this.

For example, maintaining an account and creating a personal hashtag for your business helps to popularize and increase recognition.

You can agree to place this hashtag on well-known accounts that “can boast” of the maximum number of people following it.

The hashtag should point to the business page and nowhere else, so it must be absolutely unique.

This promotion method is more suitable for Internet projects, rather than for product sales.

5. Business on the social network “Instagram”.

The site instagram.com is based on the exchange of short videos, photographs and personal messages.

And yet the images are at the forefront.

You can create a page and promote your business by promoting a group.

You can also, for a set fee, advertise your activities in more popular accounts with a large number of subscribers.

In order to attract customers, you need to publish interesting videos, colorful and bright pictures, photographs.

4 methods of promotion on social networks

No. 1. Content is the main promotion assistant

Every marketer will say: “without decent content, it is impossible to promote a business on social networks.”

Three basic content rules:

Consistency.

The material should be systematically updated in the group.

Two, four, six posts a day - these indicators depend on the direction of the business and the client audience.

Posting should be regular and not depend on the number of subscribers.

Exclusivity.

Each material that will come from the moderator to the page must be highly unique and interest the visitor from the first lines.

You should not plagiarize or copy articles from other sources.

It is better to focus your attention on creating exclusive works for business.

Viral promotion.

All materials should engage the client as much as possible.

It is at this moment, as described earlier, that the viral spread of information begins.

No. 2. The role of targeting in promotion

This method of advertising is aimed at a specific audience. The definition of “your client” is based on her interests.

The opportunity to promote a business using this method can be found in all of the listed social networks.

For a better understanding, let’s consider the types of targeting:

For example, a fitness center is opening in Khimki.

This means that information about the opening should be shown to residents of Moscow and populated areas close to the new fitness center.

This is the setting that is set when advertising is launched. As a result, only your target audience sees it.

Socio-demographic.

For example, a novice entrepreneur whose business is based on selling products for children needs to advertise in groups of young mothers and married women.

Contextual.

If a person is interested in fashion, then he will participate in the “Style” and “Fashion” groups, and not in the communities of carpenters or steelworkers.

For example, a person is interested in Latin American dancing and traveling.

Then the owner of the travel agency is simply obliged to offer the person a tour ticket to Cuba.

First, it is necessary to analyze whether the proposed product is suitable for the user. Secondly, create a well-designed advertisement.

No. 3. Promotion in communities

This type of promotion has already been discussed earlier, but it is still necessary to recall its essence.

At the same time, the entrepreneur must realize that the more “promoted” the community is, the more money he will have to pay for advertising on their page.

Within 24 hours, for a set fee, subscribers will be shown the advertising post they ordered.

About detailed plans for promoting different types of companies on social media. networks, Ilya Balakhnin will tell you in his video:

No. 4. Business on social networks: professional promotion

There are specialized services that will advertise your business on social networks for a set fee.

They often develop content themselves, activate the targeting mechanism and negotiate about advertising in thematic communities.

All these functions are offered, for example, by the site plibber.ru. "Plibber" makes it possible to develop a business by attracting customers from social networks.

To work here, a novice entrepreneur must:

• log in to the site,
• start advertising your products yourself or contact qualified Plibber employees,
• in the first case, analyze your target audience and develop the necessary advertising post.

The site moderates the proposed task, after which you can begin promotion.

If you adhere to the above methods and analyze the information received, then business on social networks will bring good income with minimal investment.

The main thing is to know your target audience well, appoint a responsible person in the group and do not forget about systematically adding articles, photographs, and videos.

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