How to sell on eBay: advantages of the eBay trading platform + what you can sell + commissions when listing a lot + how to become a seller on eBay + how to list an item on the portal + recommendations for creating a product card + what to do when an order comes from a buyer.

eBay is a company originally from the USA that began its activities back in 1995. The company specializes in providing services in the field of online auctions and online sales.

In the Russian Federation, the eBay auction became available in 2010. Over a long period of existence, many changes have been made, and dozens of innovations have been added from the portal administration.

The main task of this trading platform is to provide a place on the site for a seller who can sell any product. In general, eBay is an intermediary between the seller and the buyer.

Making a purchase on the portal is very simple - just add the product to your cart, enter your details and pay the specified amount. But to become an entrepreneur, you need to go through a number of procedures.

In today's article you will learn in detail how to sell any item on eBay and attract an audience.

What are the advantages of eBay?

As soon as you want to start selling online, you will need to choose a platform for this. The main criteria when determining the best platform are its popularity, longevity, positive reviews, and ease of use of the interface. You can find all this on eBay.

What other significant bonuses does an online auction have?

1. The Russian version of the portal is gradually developing and being implemented.
2. You can sell goods at a fixed price, or you can.
3. Minimum commission.
4. Your product will be seen by buyers from all over the world.

What and how to sell on eBay?

All new sellers ask themselves the same questions: “What can I sell on eBay? Who will buy it? Why do other people need my things?”

You can sell here anything that does not contradict the rules of the portal. You can view the full list of prohibited items and partial restrictions at this link: https://pages.ebay.com/ru/ru-ru/help/policies/items-ov.html

You can sell anything: an old dress, children's clothes, collectible coins, stamps, jewelry, relics, etc. Do you think that no one needs an old kettle that has been hidden in the attic for 40 years? But someone is looking for it for their collection of Soviet dishes or for restoration!

You can put anything up for auction, but selling an antique item is actually not so easy due to the large number of competitors. There is one plus - if your item is unique, then it will go away faster.

There are also completely unique cases. For example, once a simple disc with songs from the Wu-Tang Clan was sold at auction for $1 million, despite the starting price being 99 cents!

Think carefully about what you can offer customers, and we will tell you how.

Payment of commissions

The eBay marketplace simply wouldn't exist if its owners didn't benefit. Their income is the commission that each seller pays.

Let us tell you in more detail about how much money and under what conditions the seller will have to give out of his earnings.

eBay Commission Types:

You need to take into account all commissions when setting the price so that you can not only sell on eBay, but also earn money. In fact, if you post only 50 lots in 1 month and do not use additional services of the company, then you will not lose anything.

How to sell goods on eBay from Russia to a newbie?

First of all, you must register on the portal and make more than 10 purchases. This is one of the conditions of the site administration, without which you will not receive seller status.

Registration on Ebay: step-by-step instructions.

How to create a full-fledged account on Ebay?

As for the mandatory conditions for purchases, you can make 10 purchases at a low price, for example, buy small items for the kitchen from China.

A few more mandatory criteria are linking to an email and indicating a real phone number. This is necessary so that the site administration and potential buyer can contact you and clarify the information.

For visitors from Russia, the page is automatically translated into Russian, but sometimes there are glitches. This happens when traffic is redirected through a proxy, or when the user has a VPN enabled.

To translate a site into Russian manually, find the “English” inscription on the right side of the site (top), hover over it and select the appropriate language.

Now let's take a step-by-step look at how to change your eBay account to become a seller:

1. After registering on the eBay portal, you have been assigned the status of a buyer. You can easily make purchases from any category.
   But in order to sell on eBay, you need to go through a certain procedure on the site. First of all, find the menu on the main page “ Account Setup».



2. In the "Account" menu, take a training course on how to sell on eBay. Necessarily - you will receive transfers from the buyer there.

   Detailed lesson on registering an electronic wallet: https://youtu.be/rBVPd3r46as

   
   Next, follow the link “ Seller panel".



3. A registration window will appear in front of you. Indicate your country of residence, region, zip code, and your address. Be sure to provide a valid mobile number and proceed to the next step.



4. You can upload information about the product, but first of all, you need to link your eBay account to your PayPal payment system.



5. In the lower right corner, click on the “Link to PayPal” button.




6. To link, you need to log in to eBay again by entering your username and password.



7. Now the system will redirect you to the PayPal website, where you also need to enter your username and password. The second option is to click on the “Create account” button and go through the entire authorization from scratch.



8. After confirming your username and password in both systems, you can start selling things through eBay.
   Return to the home page and click the " Start selling».




9. Now the page will be exclusively in English. But there is no need to worry - everything is intuitive.

   First of all, you have to choose the category of the product you want to sell.



10. At the bottom of the page you will find a button “Create a template”. This is the creation of a template that will further speed up the process of describing and authorizing lots on the eBay site.




11. The template form has many items. It is not necessary to fill them all out.



12. The “Save template” button on eBay is needed to save the template. “Preview template” - preview, “Cancel” - cancel the operation.

You have now received full seller status. You will decide all agreements with the buyer personally. For help, you can always contact the support service, where they will explain all the nuances and subtleties of entrepreneurship on eBay.

How to sell a product through eBay - let's look at a specific example

How to sell on eBay:

How to properly register a card on eBay?

The portal administration gives some tips on filling out the product card:

1. Particular attention is paid to the title and description of the product. Please briefly indicate the name of the lot (jeans, phone, etc.), model, size, brand, etc. If necessary, provide additional information in the subheading.
2. Be sure to indicate whether the product is new or previously used.
3. Let's have more characteristics. However, it is allowed to copy the description of another lot on eBay if the goods are identical.
4. Upload only high-quality photos. Without pictures it will be difficult to sell.
5. Indicate how many days the auction will take place. The best option is 1 week. Mark the start and end dates of trading.
6. Specify your payment method and provide your PayPal wallet details.
7. To increase the number of customers, offer them free shipping.
8. Write whether the order can be returned, under what conditions and within what time frame.

Trading on eBay. How to sell on eBay from Russia?

Detailed instructions.

How to sell on eBay figured out...what's next?

So, we were able to put the product up for sale, and someone even decided to buy it.

What to do after you succeed in selling on eBay?

1. First, you will see a notification in your profile that someone is interested in your item.
2. Contact the buyer, indicate the final cost and ask to pay for the purchase as soon as possible.
3. As soon as you receive the money, send your order using the chosen method. Check with the buyer for delivery details.
4. Leave a buyer review on eBay - positive or negative. After the order is received, he will also leave feedback about you as a seller. If he remains silent, ask him to do you this favor - it will greatly help further sales.

Pay special attention to packaging; the parcel must arrive safe and sound. Try to please your customers. After all, it is impossible to delete a negative review, and it can significantly damage your reputation.
Now you know how to sell on eBay. All that remains is to wait for the first buyers and count the income.

Greetings, readers of the BIZOOMIE business portal! Pavel Sergeev is with you again, and today we will discuss another interesting topic - how to sell various products on eBay and make money from it. I think many already have an idea of ​​what auctions are and how trading occurs at them. However, to begin with, I will briefly outline the structure of the auction: the principle is simple - there is a lot, there is its minimum price, the ceiling is unlimited, and there are those who want to buy it. They place bets, and after a certain period of time, the highest bidder wins. This is how simple everything is done in theory, but we will find out what the practical difficulties are below!

How to sell a product oneBay and make money from it?!

First, a little information about the eBay auction itself. A short excursion will allow you to better understand the principles of operation of this service and understand how to sell even things you don’t need on eBay! The secret is that a product that has no real value to you personally, or in your particular country, can be highly valued by collectors or admirers of rare items positioned as antiques in certain circles!

Every day, hundreds of thousands of buyers and sellers make deals here to buy and sell a variety of goods online. A number of users do this professionally, earning money from their own online business. Others rarely use the services, buying something for their own needs or selling things they don’t need. Such a convenient and reliable way to sell goods on eBay can also become a real source of income!

The system is also convenient because you can sell both in auction mode and in fixed mode - that is, set the final price and wait for your client.

Russian users officially received the opportunity to sell through eBay starting in September 2014. And the total number of users – potential buyers – currently amounts to hundreds of millions!

What's sold oneBay?

You can sell absolutely anything on eBay, with the exception of something illegal. The administration has the right to delete such a lot and block the user. Therefore, realistically assess the likelihood of such an outcome if you sell a product that may raise doubts about the legality of its circulation, and especially its import into the buyer’s country.

There are precedents when people put entire countries up for sale at a very reasonable price! And there were even people who wanted to buy! But, naturally, such jokes were nipped in the bud by eBay moderators, followed by all sorts of bans for the seller and his removal from trading.

The most popular goods are those that have collectible value and can be considered as antiques, or simply rare things and symbols of bygone eras. Starting with banknotes and coins from the USSR, postage stamps, Zenit cameras and commander's watches. All kinds of equipment are also in demand. Even large retail companies, in addition to selling products through a retail chain of stores, also use this method of selling on eBay.

How to sell oneBay most effectively?

The eBay auction is a very authoritative resource where the interests of two parties collide. This is an entire global community of conscientious buyers and sellers, a means of exchanging things of a certain value and interest for money in an adequate equivalent.

The site is one of the most popular among Internet resources in a similar direction precisely because of its multi-stage protection system against various kinds of crooks and scammers who want to sell some kind of junk to the buyer. When buying on eBay, a person can be absolutely sure that he will receive exactly the same item as presented in the description. Or, otherwise, he will return it to the seller and receive back his previously paid money.

Those sellers who make money here are also entrepreneurs and businessmen. They know very well how to sell on eBay - they need to conduct business as honestly and openly as possible. At an online auction, the same principles apply as in a real business, regarding a responsible attitude towards one’s activities and respect for clients and partners.

Reputation is even more important here, since it is the most important criterion for evaluation by potential buyers. There are no ways to sell bullshit through eBay and get away with it. As well as continuing similar experiences in the future. Any more or less dubious transactions will be immediately blocked by the administration. If you have real experience in doing business, business negotiations and relationships with clients, it will be very useful to you in online bidding at auctions.

How to sell througheBayyour goods?

Selling successfully on eBay requires an extremely serious approach. Unlike standard local Internet message boards, it reaches audiences from all over the world. Accordingly, the requirements for the design of a product card are more stringent. This allows you to remotely provide maximum information about the item being traded so that you can get the most complete picture of its condition.

In order for the transaction to take place, the buyer must receive what was ordered in full accordance with the description. If he is disappointed, he will have every right to get his money back. The delivery process sometimes takes weeks, so to successfully conduct business through eBay, it is in the interests of the seller himself to provide comprehensive and detailed information about the item being offered.

There is no need to hide flaws that will only be noticed upon receipt. State everything as is. There is a possibility that the buyer will not purchase the item from you because of this, but if these shortcomings do not bother him, you will be calm that it will not be returned.

By doing this, the seller insures himself and earns the favor of the potential buyer. Which, in turn, being completely satisfied, will leave a good review, adding another plus to your reputation at the auction.

Where does it begin?sale of goods oneBay?

Getting started with the auction begins, as always, with registration. Here this process is quite complicated and will take more time, effort, and will also have to fulfill a number of conditions. The eBay platform brings together many users around the world, and one of the keys to its success is the professionalism of all participants and their compliance with all rules and regulations. Selling on eBay is serious business. This is not the place for those who want to indulge, this becomes clear already in the first stages of getting to know the auction.

Please carefully study the rules for providing access to trading during the registration process. Also study the rules for participating in auctions so that you have a clear picture of how everything works here. Please review the list of prohibited items that cannot be sold. Do this and avoid unpleasant incidents. I also suggest that you familiarize yourself with a few general tips.

Create a representative accounteBay!

First, you will need to come up with a name for yourself at the auction, which will also be your login. The login should not coincide with the email address, which must also be real and working. Mail will be required for prompt correspondence with counterparties, as well as for communication with the auction administration.

When coming up with a login, take it seriously and try to choose one that is more respectable from the possible options. On the other hand, the login should not cause any negative associations, including when translated into English. In this case, potential partners will have the most pleasant impression of you.

eBay users are citizens of many countries around the world, and login is the first criterion by which they will evaluate you as a seller and, in general, as a serious person with whom it is worth doing business or not. If you choose some stupid or generally unreadable set of characters as a pseudonym, judge for yourself - how can you deserve to be taken seriously? Leave this for registering on forums or in online games, and treat such a responsible matter as selling through eBay and making money with understanding!

It would not be superfluous to indicate additional information about yourself, which may encourage a person to purchase something from you. For example, if you are a real specialist and are well versed in the features of your product. Competent and professional advice in itself helps to sell it.

In any case, if for some reason you don’t like the nickname, every 30 days you will have the opportunity to change it to a more suitable one. However, you shouldn’t get carried away with this if regular customers appear. Feel free to post your real photo in your profile, preferably in an official business style.

Work email and phone number!

Secondly, you must provide basic information about yourself, including your place of residence. They must correspond to reality! As well as the email address that will need to be confirmed during registration. In any case, mail is extremely important as a communication channel for quickly resolving issues that potential buyers may have. In addition, the system will ask you to enter your real phone number in the questionnaire.

Where can I get money to start my own business? This is exactly the problem that 95% of new entrepreneurs face! In the article, we revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Looking ahead, I recommend specifying exactly the email address that you could always monitor for new messages. Often, the success of the sale, as well as the speed of concluding the transaction, depends on the speed of answering questions and clarifying information from users who are interested in your offer. And timely answers will leave an additional positive impression of you on the interlocutor’s mind.

Also observe communication ethics in correspondence. Knowledge of the English language is very good and will be a huge plus for you, at least at a basic level and with the help of an online translator. Selling goods on eBay requires at least correspondence in an international language and meeting the level of a more or less literate person.

You will need your phone number to create your custom PIN code. A PIN code will be required to restore access to your account, and as one of the security measures against scammers if, for example, yours is hacked by them.

Payment system accountPayPal!

Although it is possible to transfer money via VISA when making purchases, all payments to the seller on eBay are carried out through the PayPal payment system. No options or compromises.

Therefore, if you don’t have one, and the goal is to sell goods on eBay, you need to take care of creating it in advance. The auction will debit the commission for its services in providing access to trading from your PayPal account. To do this, you independently give your permission to automatically write off the required amount. A fee is charged to the account for the fact that a position is placed for sale, as well as upon successful completion of the transaction.

However, there is an option to link your bank card for this and withdraw money from there, but the first option is preferable, and besides, you still can’t do without a PayPal account. The seller must provide the auction with the opportunity to return funds to the buyer if the purchase is not satisfactory and he requires cashback. This clause is aimed at protecting the interests of buyers, is one of the quality guarantees and without its implementation you cannot become a seller.

In addition, there may be problems with registering cards from regions of Russia and the CIS countries in the system: they are classified as suspicious due to numerous cases of fraud using electronic payment instruments using the capabilities of the eBay service.

System limitations

Working in this payment system does not pose any difficulties when making payments, however, there are some not very convenient nuances in terms of withdrawing your virtual funds into real money. In order to combat the financing of terrorism, all funds received into your PayPal account are frozen and you can withdraw them only after 21 days.

Since the money arrives there in dollar equivalent, and the rate changes every day, you can either lose on a subsequent withdrawal or make additional profit from the difference in rates. In any case, such a delay is inconvenient and it is possible to avoid it by confirming your identity.

To do this, you need to provide the payment system administration with a scanned copy of your document, for example, a passport. The second option is to provide your photo. After this, you can also increase the level of limits on the amount of funds in your PayPal account.

Sale ateBay is it starting?!

In general, this is the end of officialdom and registration in the eBay auction trading system! However, there is one more point that does not allow the administration to believe that your intentions are really serious and you are not a fraudster! You need to make at least a few purchases yourself first!

Many users got burned by this and were unpleasantly surprised that when they put their first lot up for sale, their account was blocked! For what? This is precisely because their reputation is not confirmed by real purchases, and there is no trust in them.

Therefore, to make selling goods on eBay truly realistic and accessible for you, take the trouble to buy something first! Let it be something really necessary, or inexpensive, within a few tens of US dollars. eBAy is committed to preventing individuals with bad intentions from participating in auctions and to protecting honest bidders from the actions of scammers. Therefore, this measure is completely justified.

Lot design.

When placing an item for sale, follow these rules:

• Select the category that best matches your item.
• Study competitors' prices and set an adequate price.
• Make the most reliable description and competent presentation of the characteristics, advantages and other features of your product that distinguish it from competitors’ analogues.
• Indicate any and all defects and shortcomings that you find.
• Take high-quality and detailed photos, preferably several and from different angles that might be of interest to the buyer.
• Include all your expenses, including eBay fees and shipping fees, in your final price. However, do not forget to indicate that the price is final and all costs are included.
• If you have questions or clarifications, answer as quickly as possible, do not keep yourself waiting.
• If you prefer payment methods other than PayPal, be sure to check. However, under no circumstances should you make payments bypassing the auction!

These rules also apply to sales in a regular store or company. However, here you can be even more attentive to your potential clients, which will be a significant advantage for you. Everyone appreciates time and politeness, and even without seeing the person they are dealing with in person, they will appreciate your efforts. In addition, don't forget about the importance of positive and negative reviews for your reputation and future activity on eBay.

Auction commissions

Like any self-respecting intermediary that brings buyers and sellers together in one place, eBay has a system of commissions for transactions. And also for cashing out the money received through the PayPal payment system.

Free registration. However, there is a list of additional paid services that will help you sell faster and quickly get a profit in its paper form. For example, you pay for the following:

— fee for listing a lot on the website – 0.3 dollars; if you do not bill more than fifty monthly, the service is free for you;

— commission from a successfully completed transaction – 10%;

- payment for highlighting your ad from the total mass (font, color, etc.) - from 0.2 to 2 dollars;

- for adding more than one photo to the description - from 0.3 to 1 dollar depending on their number (however, to save your money, you are allowed to leave links to file storages where photos can be viewed - for free);

— commission for withdrawing funds from PayPal is about 4%.

In total, according to rough estimates, about 15-20 percent of various commissions should be included in the price of the lot. The fee for assistance in organizing the question of how to sell an item on eBay may seem rather high. However, with a professional approach, a successfully sold lot will more than pay for all expenses. Plus, all participants are insured against the actions of unscrupulous counterparties.

Conclusion

Currently, hundreds of thousands of people around the world have chosen such a non-trivial method for making a profit as selling various things on eBay as a stable source of income. You too have the opportunity to become one of the members of this community and sell successfully!

Many of those who first tried themselves as Internet entrepreneurs at the eBay auction received their first money and, inspired, continue in the same spirit! Of course, as in any business, there is room for disappointment.

But don’t be upset, because there are many other options online not only for self-realization, but also for stable income. If auction trading is not all that may interest you as a source of income, I recommend that you read the material ““. You should definitely like one of the abundance of these business ideas!

The mentality of an ordinary person is such that for the most part we do not know other languages ​​and are not going to learn them. How then can you put a product up for sale on Ebay? The Western Bid company offers detailed step-by-step instructions in Russian - how to register on Ebay, how to display a product on Ebay in the most favorable light in order to sell it with maximum profit.

So, if you are ready to sell, then think carefully about how you will do it. There are a huge number of experienced sellers on the pages of the Ebay online store, and if you make a mistake, they will buy from them. Therefore, the Western Bid company offers these instructions for placing a lot on Ebay auction; we have been trading for a long time and we have enormous experience. And if you are determined to start making money on your own at an ebay auction, then the first thing you need to do is register. Next, click the button "Sell". It's at the top of every Ebay page.

Select the sales format “Selling Format”

You must decide whether to put the item up for auction or sell it at a fixed price. If this is an auction, then “Auction Style”, or if at a fixed price, then “Fixed Price”.

Select category "Category"

This is the section (part) of the Ebay website that has the most similar products. Choose wisely. Take a close look at where else similar products are available. If it is in several categories, then the product is placed in one for free, and in the second for a small fee. You cannot place a product on the “maybe” list, as it will be removed from auction. And if this happens several times, your account will be blocked.

How to Write a Title and Description for an Ebay Product

Since Ebay is an online store (auction), it must be sold according to the laws of promoting goods on the Internet. This means that a catchy, specific and competent title is a must. Next should be a description of the product. List all the main characteristics simply and clearly; the text must be correct (without errors), otherwise no one will find the product.

How to post a product image on Ebay

Upload a product photo. The photograph must only be original. Drawings, other people's photographs, photographs of the manufacturer's website are not allowed. The better the quality of the photograph, the greater the chance of selling the product quickly and for a good price. Photo format - jpg. You can add 12 photos for free, the rest are added for money. If you do not want to pay for the rest of the photos, then you can place the photos on a third-party hosting and add links to them in the description of the product (lot).

How to set a starting price for an item on Ebay

Next, you should set the starting price “Starting Price”. When chosen correctly, your starting price greatly increases your chance of making good money on Ebay. If the initial price of the lot is low, then there is an option that the final price is unlikely to suit you. And if the starting price is too high, then it is unlikely that anyone will buy the product. Therefore, you should carefully study the prices on Ebay for a similar group of products. It is possible to use the option of purchasing goods immediately, without bidding, i.e. listing at a fixed price BuyItNow.

How to Determine the Duration of Bidding on Ebay

The product can be offered for sale within 1, 3, 5, 7 and 10 days. It is reasonable to calculate the duration of trading so that it ends on a weekend. The greatest activity on Ebay is observed on weekends. It is also worth remembering about time, that is, the difference in time zones. The product should be put up for auction when the target audience is in the middle of the day.

Below are detailed instructions in pictures (March 2013):

ATTENTION! About how to arrange a lot for free and beautifully -.

Attention! Find out our email address to accept PayPal payments

Ebay is a well-known, popular and simply huge auction on the Internet, where many people sell and buy various goods. For some, this platform is intended only for one-time sales, while for others it becomes a source of good profit, since they open their own online store, which provides regular income. Here you can sell almost any thing, and the buyer can be a resident of another state.

You need to know how to sell on ebay, because for this there are certain nuances that must be taken into account and certain steps must be implemented.

Introductory stages

Before you start making money using the site, you need to study it well. You can start the process by doing the following:

• Thoroughly master the ebay website, for which you need to find it in a search engine and go to the very first option. It is better to view the site initially in Russian, so you need to select the appropriate setting. Since you plan to open your own store, you need to pay attention to the rules that need to be followed when selling various products. The rules are clear, but also strict, so you cannot work in violation of them. Since you will have to post your own ad, it is advisable to study the existing options in order to understand the principle by which goods are advertised. Particular attention should be paid to those ads that are at the very top of the search, since potential buyers see them first.
• Next, you need to create your own unique account. To do this, come up with a suitable name for it, which you need to remember well. You need to enter not only your name, but also your email address, and you also need to come up with a high-quality and reliable password. A letter from the auction will be sent to the specified address, which will contain a link to confirm the creation of an account. If you plan to open a profitable online store, then you need to select “open a business account.” Afterwards you will need to fill out certain lines, according to which the name of the company and some other information about it are written.
• The form of payment is selected. There are quite a few payment methods that are offered to sellers and buyers. It is important not only to know how to make money on ebay, but also how to withdraw funds. The best choice is considered to be withdrawal through the Paypal system, on the website of which you need to create your account.
• The rules of operation on the site take into account that only those sellers who have a good reputation can sell their goods profitably, so it is advisable to choose one online store or several in which a few small goods will be purchased. You can select the best-selling items, and the sellers can be from Russia or other countries. As a result, you can get a few positive reviews and a small rating, so selling on ebay can be successful, but many buyers do not want to deal with sellers who do not have a review and rating.
• Before you start selling, it is advisable to set up your profile so that the online store looks interesting and understandable. It is recommended to post a photo and add some information about yourself. This attitude will have a positive impact on the impression of potential buyers.

It is quite clear how to become a seller on ebay, but it is advisable to know what to sell on ebay so that it would be profitable for sellers from Russia to work on this resource.

In fact, you can sell completely different products that may be of some value to customers. If a special online store is opened that will specialize in selling certain things, then you will need to post suitable and appropriate products.

Unusual and original lots that cannot be purchased in stationary retail outlets or online stores are considered especially valuable.

Sellers from Russia sell very well various antiques and vintage items that embody the unique culture of the country. This may include watches or figurines, rare equipment or books.

If you want to earn good money on the site, you can open a unique online store offering original and unique products that will be sold in large quantities, so you can even get regular customers. It is important to find suppliers and ensure regular deliveries.

What is prohibited from selling?

The eBay auction prohibits the sale of certain goods, which include:

• alcoholic products;
• initially prohibited elements, which are drugs or illegal services;
• tobacco products;
• animals;
• some products that are classified as adult items.

If you post things that are prohibited, your account may be frozen or even deleted.

The trade itself is carried out in several stages:

• The work format is selected. The fact is that eBay offers sellers two options for selling their products. For this purpose, an auction or sale at a strictly established price may be used. An auction on ebay is conducted in such a way that a seller from Russia sets a certain starting price, after which potential buyers begin to bargain for it, increasing the bid. The second option involves setting a single and constant price, so the first buyer who wants to buy the product can make the purchase. Each format has pros and cons, with auction usually being chosen for the most unique and unusual items that many buyers want, so a very high dollar amount can be achieved. At the same time, the auction itself can be standard or Dutch, and a private scheme and bidding are also offered, accompanied by the setting of a reserved price. Either all buyers or a limited number of them can participate in the auction.
• A specific category is selected. For each product, a suitable category must be selected, which must correspond to its purpose and type. Therefore, it is important to know where this or that product should be taken. If the wrong category is selected, ebay staff may reject the listing of the item.
• Creating an ad. Selling goods through ebay will be successful and effective if the lots are well advertised. To do this, use a special ad, for which you need to come up with a bright and interesting title and a short but clear description. For sellers from Russia to be successful on this Internet resource, they must pay attention to each lot. The first thing potential buyers pay attention to is the name, so it should be catchy, beautiful, interesting, unusual and informative. The description must be truthful and contain quite a lot of information about the product. Special key phrases should be written here so that the item can be found through an advanced search.
• Price and appearance of the lot. A certain item needs to be displayed correctly, so it is advisable to have a real image of it, which will be the face of the lot. It is recommended to use only high-quality and beautiful photographs that will attract the attention of buyers. Next, the starting price is set, and it is best to initially set a value that will be optimal for a particular lot. But you shouldn’t put too high a price on a product, since you can expect that there will be no buyers for it at all.
• Duration of trading. You need to set the time that will be allocated for the auction. The minimum period is one day, and the maximum is 10 days. It is advisable to make sure that the last day of trading is a weekend, since it is on such days that a large number of buyers are present on the site.
• Then you can start selling. At the same time, special services can be purchased that will allow you to attract the attention of users to a specific lot.

Final stages of sale

To work profitably on ebay, you need not only to properly design your online store, but also to trade correctly, so you need to pay attention to a specific lot not only when it is put up for sale, but also after the sale. This attitude will allow you to gain a positive reputation and a large number of regular customers, so you can create an optimal store that can bring good profits.

Therefore, after placing the goods, the following actions must be performed:

• You need to regularly monitor the auction so that, if necessary, you can make certain adjustments that will attract buyers. You can also end the auction at any time, but such a decision will negatively affect the attitude of site users. The reserve price may be reduced for the product. Additionally, you can even block buyers who have a lot of negative reviews, a bad rating, or are unable to pay for the item through the chosen system.
• After the goods are sold through the online store, it is necessary to immediately issue an invoice to the buyer in order to receive funds as quickly as possible. It is best to leave positive feedback to the buyer immediately.
• You need to send goods from Russia in beautiful and high-quality packaging. If the product is likely to break, it must be in a strong and secure container. If any problems arise, they can be resolved directly with the buyer or through the site administration.

Thus, if you know how to sell on ebay, you can open your own store, which will be regularly updated with new and original products. Creating a lot will not be difficult if you approach this issue wisely and study the instructions. Trading is considered a simple process that only requires a lot of attention. It is very easy to open a profitable business, so with minimal expenses you can expect a good and stable income.

If all your accounts have already been prepared and you are mentally ready to start selling goods on the largest trading platform in the world, then this article is just for you. After studying this article, you will be able to put your first product up for sale yourself. And immediately after the content of the article, you will find a video tutorial about the process of putting a product up for sale from a time-tested intermediary. It is possible that after watching the video tutorial you will not have to read the article further.

Summary:

The content of this video tutorial fully corresponds to the real process of listing a product for sale, with one exception - at the very end of the listing process you must enter the address of your PayPal wallet! This is described in more detail below. The video tutorial shows an expanded product sale ad editor, while the article focuses on a simplified editor that successfully copes with its task.

Starting the process of listing a product for sale and selecting a category

Displaying goods on eBay The easiest way to start is with the page that is shown at the last stage of editing a user account and adding permission to automatically withdraw money from the account PayPal under the buyer protection program eBay. This page looks like this:

The link to it should be saved in your bookmarks, unless, of course, you read and followed my recommendations. On this page click on the button List your item. If you do not have a link to this page, use this link that I found for you in the help system eBay. You can also find a link to start displaying an item for any item you purchased, unless, of course, you want to sell the item you bought on eBay or is it similar to the one you want to sell.

You will be redirected to the first step of adding a product. You need to enter the approximate title of your advertisement for sale; in most cases, a short name of the product is sufficient. After entering, click the Get started button

You will be presented with the most relevant categories for a given title. Use the checkbox to select a product category. The further success of your trade depends on your choice, since an incorrectly selected category will not allow a sufficient number of potential buyers to see your product in the search results.

If the search results do not give a suitable result, you can select a product category manually, continue listing the product by clicking on the link or the Browse categories tab and going down the category tree, find the one suitable for your product.

Regardless of the method that suits you, after selecting a category, click on the Continue button.

If you want to sell a fairly common product, then you can try to find a ready-made description of it. Use enter the name of the product, its model in the line and click the Search button. You may be shown the most relevant products from this category. If you want to sell one of which is offered, select it and click on the Sell your button. When choosing such a product, you will no longer need to add its main characteristics to the product description; several stock photos of the product can also be automatically added. We will consider the option of putting a product up for sale when there is no description of an identical product and will create one ourselves. Click the Continue with your listing button.

Choose how to create a product description. Fundamentally, these methods differ only in a more detailed (or rather simply more colorful) division of information into sections and the number of photographs that can be added in this product description editor. We will write the description in a simpler way in a form called Keep it simple. Click the Go button in the column with the name of this form.

Creating a listing for selling an item on eBay

In the open listing creation form, all added information is divided into 5 semantic sections. In the first section, enter the title of the ad. Be sure to indicate in what condition the product is being sold: new – “Brand new”; new in box – “New in Box” or “NIB”; used – “USED”; used in perfect condition - “USED Viry Nice”.

Also in the header of the form for creating a product ad there is a link to go to the advanced editor and a Save for later link to save the current ad to drafts.

In the second section of this form you can add up to 4 photos. The minimum number of photographs is 1, but it is possible without photographs if the lot itself does not require it; maximum – up to 12 photos, which can be added in the extended lot creation form. For $0.35 you can choose an additional service Gallery Plus, which will allow potential buyers to see enlarged photos of the product in the search results.

In the third part of the simplified form for creating a lot description, you must indicate the technical characteristics of the product and give its detailed description. This example uses screenshots of the process of putting a lens up for sale, so the headings of the technical characteristics columns are replete with various expressions from the photo world and, in addition to the standard Brand and Model, there are specific ones: maximum aperture, focal length, lens type - fisheye, standard, macro, and so on. All these indicators need to be filled out, because the more truthful information on your product is presented, the fewer questions and misunderstandings the buyer has and the greater the likelihood of a purchase.

At the bottom of the third part of the form there is a text editor for creating a back description of the lot. Describe the condition of the product, give a truthful assessment of its performance, and also indicate special conditions for payment, return and delivery of the product, if any. If you will not send goods to countries in Africa or South America, please also inform us about this.

The fourth section of the form regulates the financial relationship between the seller and the buyer; it requires:

1. indicate the method of sale: auction, sale at a fixed price, auction with a fixed price, format for selling goods with an offer of price Make Offer and auction with reserve price are available only in the advanced ad creation editor;
2. enter prices for the selected sales methods;
3. add available delivery methods and their costs;
4. determine whether it is necessary to hide the advertisement for the sale of goods for residents of countries where there is no regional eBay site;
5. indicate the order processing time in WORKING days;
6. Using the “tick” switch, mark the possibility of returning a product that matches the description if for some reason the buyer is not satisfied with it.

It is worth noting that in the “simplified” ad editor on the site ebay.com Only American delivery services are available such as , FedEx, UPS, that is, you will not have the opportunity to choose any other delivery method and, accordingly, will not be in the list of delivery methods Russian Posts and even Russian Post. Adding standard international shipping methods such as Economic Shipping, Standard Shipping, Expedited Shipping only possible in the advanced editor. To go to the advanced editor, follow the link Switch to form with more choices, which is in the header of this editor. In the advanced editor, scroll the page to the appropriate section and indicate the city in which the product is located. After this, you will be able to add standard delivery methods to the list of used ones. This is described in more detail in the video presented at the beginning of the article.

In the fifth section you just need to indicate the address PayPal, to which the buyer's payment must be sent. It is also possible to block the acceptance of bets from buyers who do not have a linked account. PayPal. This free feature will allow you to avoid unnecessary problems when, after winning an auction, the buyer refuses to purchase due to the fact that he is unable to pay through PayPal.

At this point, the process of creating a listing is completed, all that remains is to find out the amount of the fee for listing the lot for sale and carefully check the information that you provided. When listing the first 50 lots within a calendar month, you should strive to reduce the cost of putting the item up for sale to zero. After checking the information in the ad, click on the Save and preview button.

On the next page you will be shown the created ad, as it will look in search results and when viewing the ad in a separate browser tab. If you are satisfied with everything in the created ad, click Continue.

You will be shown a message notifying you that the item is up for sale. After this, you can go to the My eBay section or tell your friends in Facebook that you are selling a product on eBay!

From the following article you will learn what to do after the goods have been paid for by the buyer: how to properly pack and send the goods, how to deal with the tracking number that you receive in the mail?