Preparing a shopping center for the winter holidays usually begins to be thought through and worked out in detail in the fall. Solving the problem of festive decoration requires a careful integrated approach, taking into account both external decorations and the transformation of the internal space. Moreover, each subsequent decor concept should be more original, more impressive and brighter than the previous one. Every visitor should feel the amazing atmosphere of celebration, fairy tales and magic, which create the appropriate mood for shopping and give fresh ideas for choosing gifts, outfits and menus for the New Year.

All over the world, only standard Christmas trees, balls, garlands and posters with congratulations are no longer used for New Year's decorations. Naturally, such elements may be present in the decor, but the main emphasis is on thematic decorations and installations. Professional graphic designers create an integral artistic image from spatial compositions, for which a wide variety of design solutions and means of their implementation can be used: product samples, natural objects, household items, etc.

A team of experienced and talented specialists from the MasterScene agency offers exclusive holiday decorations to suit any request and budget! From us you can order both comprehensive New Year’s decoration for a shopping center or shopping center, as well as decoration for individual zones:

• entrance group;
• atrium and railings along its perimeter on all floors;

• food court;
• shop windows, shops and trading floors.

For us, New Year's decoration of a shopping center is one of our favorite activities, which does not limit the flight of imagination and allows us to embody the most daring, unusual and bright ideas. Our clients receive truly interesting and memorable projects, rather than typical decorations with trivial snowflakes, balls and Christmas trees with a red star on the top. We offer creative solutions using entire plot compositions and original decor. Agency professionals know exactly how to attract and retain the attention of shopping center visitors. Your customers will enjoy not only shopping, but also the beauty that surrounds them, the festive and cozy atmosphere, and will take pictures against the backdrop of the scenery.

At the MasterScene agency you can order a full range of services for New Year's decoration: from developing a general concept and creating a design project, to installing finished installations. Each client is guaranteed an individual approach and selection of ideal design solutions for various themes - they can reflect seasonality or trends in new collections, simply create a festive mood, or reflect a certain artistic image. When making decorations, the requirements of all interested parties are taken into account: owners, tenants, managers and managers. Our work involves several main stages:

• design and visualization;
• development and approval of the project;
• production of decorations;
• quality control;
• delivery;
• installation/dismantling of all structures and decorative elements on site.

Our graphic designers will develop a unique design project for the shopping center; in workshops under the personal supervision of the agency owner, all the necessary decor will be made; Installers will ensure high-quality performance of work on site. The project manager and MasterScene manager are always ready to discuss work issues and meet any wishes of the customer.

Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) was accepted freely and of its own free will, and applies to all information that Insales Rus LLC and/or its affiliates, including all persons included in the same group with LLC "Insails Rus" (including LLC "EKAM Service") can obtain information about the User while using any of the sites, services, services, computer programs, products or services of LLC "Insails Rus" (hereinafter referred to as the Services) and in during the execution of Insales Rus LLC any agreements and contracts with the User. The User's consent to the Agreement, expressed by him within the framework of relations with one of the listed persons, applies to all other listed persons.

1.2.Use of the Services means the User agrees with this Agreement and the terms and conditions specified therein; in case of disagreement with these terms, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insails Rus", OGRN 1117746506514, INN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushina St., 4, building 1, office 11 (hereinafter referred to as "Insails" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such person is a resident;

or an individual entrepreneur registered in accordance with the laws of the state of which such a person is a resident;

which has accepted the terms of this Agreement.

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1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, concluding contracts and fulfilling obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other instructions).

2. Responsibilities of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, divulge, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

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2.3. The obligation to keep confidential information secret is valid within the validity period of this Agreement, the license agreement for computer programs dated December 1, 2016, the agreement to join the license agreement for computer programs, agency and other agreements and for five years after termination their actions, unless otherwise separately agreed by the Parties.

(a) if the information provided has become publicly available without a violation of the obligations of one of the Parties;

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(e) if the information is provided to a third party with the consent of the Party about which the information is transferred.

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2.8. By accepting this Agreement, the User understands and agrees that Insales may send the User personalized messages and information (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the email address Insales -.

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Insales has the right to establish that the provision of a certain Service is possible only on the condition that the acceptance and receipt of cookies is permitted by the User.

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3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged, at the request of the injured Party, to compensate for the actual damage caused by such violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damage does not terminate the obligations of the violating Party to properly fulfill its obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered personally or via courier, or sent by email to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may subsequently be specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for termination of the other provisions (conditions).

4.3. This Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement are subject to the law of the Russian Federation.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, building 11-12 BC “Stendhal” LLC “Insales Rus”.

Publication date: 12/01/2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

LLC "Insales Rus"

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Akademika Ilyushina, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC “Stendhal”

INN: 7714843760 Checkpoint: 771401001

Bank details:

New Year and Christmas holidays are very soon. Purchasing power at this time increases several times, and with it competition also increases. What should the New Year's decoration of store windows look like? In our article we will talk about the basic rules and look at examples of unique compositions from around the world.

7 rules for New Year's store window decoration

The task of the New Year's window is to create a mood, control the behavior of passers-by, involve them in the festive atmosphere and push them to make an impulsive purchase. There are certain rules for window dressing that are used by merchandisers and designers.

Colors

Traditional colors that are associated with New Year and Christmas are often used to decorate shop windows: white, silver, blue, gold, red.

Composition

Don't try to put more products on display. The main rule when composing a composition is “Less is better.”

Focus

The display window should have a focal point - the main point where the eyes of passers-by stop. There may be several such points in a display case, but no more than 4.

Lighting

Lighting plays an important role in the design of any storefront. Use additional lighting elements for holiday displays - spotlights, garlands. Make sure the lighting is well adjusted.

Arrangement of elements

When arranging products and other elements, it is important to achieve balance. The composition can be symmetrical or asymmetrical, but at the same time correctly balanced, without “white spots”.

Object size

If the store is located on a busy street, then large objects or inscriptions will help to interest pedestrians and drivers. You shouldn’t get carried away - it’s better to attract attention with an interesting design design, rather than huge banners with messages about discounts.

Zoning

Conventionally, the showcase can be divided into 3 zones: the background of the composition, the central part, and the foreground - glass. When creating a showcase, pay attention to all areas.

New Year's attributes

The Christmas tree is a traditional New Year's attribute that can be used in an original way.

Another symbol of the New Year, which is often used when creating compositions, is Father Frost or Santa Claus.

Examples of New Year's window displays from around the world

Every year in December, a real show begins in the windows of large European stores. Window displays become the main weapon for winning over customers.

To attract as many customers as possible, retailers use the most incredible design ideas.

A classic example was the famous French store Printemps, which became famous throughout the world for its compositions.

“Since the beginning of the 20th century, during the New Year holidays we attract the maximum number of visitors. We earn 20-25% of our annual revenue during this period, so our windows are truly fantastic,” says Pierre Pellarey, general director of the Printemps department store.

The most interesting display cases are those that “tell” a story. Fairy tale themes are presented in the windows of the capital's Central Department Store.

Dollhouse and sleigh with gifts from Tiffany jewelry house.

Magical windows of the Amsterdam store De Bijenkorf.

London department store Harrods and its Christmas Express, each carriage of which presents a different collection of clothing and accessories.

Hairdryer reindeer and shoe care bunnies in creative John Lewis store displays.

A snowy fairy tale on the windows of the Bergdorf&Goodman store in New York.

New Year's window display is a whole science, with the help of which you can not only attract people's attention, evoke emotions and increase sales, but also create an atmosphere of fairy tales and magic.

Details 07/09/2015

The design of the New Year's interior of the house has its own trends that change with each new season. What interesting things does the 2016 fashion season have in store for us? What colors, decorative elements and other design nuances will be fashionable in the upcoming winter season?

Original colors are at the height of fashion

If you prefer a non-standard approach to decorating your interior and choose bright, rich colors, then we hasten to please you: this season you can show your imagination in the best possible way!

The most fashionable shades are rich red, lilac, violet. Moreover, by adding red to your interior for the New Year, you will definitely attract good luck into your life!

New Year's table 2016 - emphasis on red

In the coming year of the Red Fire Monkey, bright shades will be fashionable - red, orange, yellow.

An original solution is to decorate the holiday table in white and red colors. This is the most win-win and New Year's combination. You can lay out a snow-white tablecloth and decorate it with red napkins. You can also choose suitable ones: for example, a composition with a red candle and gold and red balls would be appropriate.

Decorating the windows and ceiling

Windows and ceilings will help bring a festive mood to your apartment. So, these can be traditional white snowflakes, which this year can be diluted with purple ones - and your window will immediately sparkle with new colors. Create yourself a real New Year's fairy tale: decorate the windows with hanging balls, fir branches and garlands.

Jungle styling

What will next year's mistress, the monkey, like? Of course, her native land: the evergreen jungle. If you want to surprise your guests and make this New Year unforgettable, decorate your room in a tropical style: set the table generously with exotic fruits, hang bunches of bananas in the room, decorate the room with soft monkey toys, and use colorful garlands instead of vines.

What could be better than giving yourself a great mood by having a lot of fun and decorating your apartment? The New Year's guest of 2016 will not be able to resist such attention, and will definitely visit your home, bringing good luck with her!