Like any kind of snacks, seeds are in high demand. But, unlike other representatives of this product (chips or crackers), they have a wider target audience.

This popularity is due to the following product features:

• no age restrictions - seeds are consumed by children, middle-aged and older people;
• no restrictions on the place of use - at home, on the street, indoors;
• practical absence harmful effects on the human body with moderate use of the product.

In addition, sunflower seeds are the most valuable nutritional product because they contain vitamins A, B, D, E, magnesium, zinc, and unsaturated fatty acids. Their use in food reduces the level of cholesterol in the blood; improves the condition of the hair, accelerates the regeneration of the skin, increases appetite, has a calming effect on the nervous system and helps to cope with smoking cessation.

Of the features of the activity, it is worth noting the following:

• availability of raw materials and their low cost;
• inexpensive;
• quick payback invested investments.

Very tempting further perspective development: ovens used in production can be reconfigured for roasting pumpkin seeds, peanuts, coffee beans, etc. By purchasing additional equipment for separating, peeling and cleaning seeds, it is possible to produce sunflower kernels. Also in the future, it is possible to produce butter, margarine, fodder cake, drying oil, halva and much, much more.

All of the above combined makes the production of roasted sunflower seeds quite attractive and profitable business

Consumers and sales

Potential wholesale consumers of fried packaged sunflower seeds:

• large retail chains;
• small convenience stores;
• stalls, kiosks;
• distributors and wholesalers.

However, it is worth noting enough high competition in this segment of the economy, which requires careful planning of measures to expand sales channels.

So, manufacturers sometimes have to resort to non-standard ways to increase sales: they put various surprises in a package with seeds or supplement the product with a bag of salt; use unusual distribution channels such as print kiosks and movie theaters (as an alternative to popcorn); promote goods at mass events - beer festivals, football matches; make unusual packaging, for example, in the form of a double glass, one of which is for the husk; produce products under the brand of local celebrities (football teams, sports clubs, etc.).

Range

Packaged roasted seeds on the market can be classified as follows:

• according to the degree of roasting - fried and dried;
• by calibration - uncalibrated, calibrated (the optimal caliber for roasted seeds is 38-40);
• by size - large, medium, small;
• according to the presence of pollution and additional inclusions (peel, fragments of flowers) - with associated garbage and selected (calibrated, extra clean);
• by the presence of the peel - unpeeled and peeled (kernel);
• according to the presence of salt - salted and unsalted;
• by packaging volume - as a rule, these are packages weighing from 40 to 300 grams;
• according to the type of sunflower - classic black seeds and white, so-called Turkish.

Required Equipment

The main equipment for the production of roasted seeds includes the following plants:

The above equipment can be purchased separately, but the best and cheapest option would be purchase of a finished production line.

Equipment overview

At present, the market presents a large number of seed production lines. Separately, it is worth noting the Miass plant of packaging equipment, which produces lines of various productivity and degree of automation.

So, a mini-line based on an electric oven with a capacity of 60 to 100 kg / h, on which seeds are roasted and packed, includes a vat-type roaster, a cooling-cleaning machine, a U-01 series 90 filling and packaging semiautomatic device (complete set “ fast start”, manufacturer LLC “MAKIZ-Vostok”). Washing and drying is done by hand, you need to buy a calibration machine separately.

A fully equipped maximum automated seed frying line of higher productivity, additionally equipped with a set for washing seeds, a conveyor for reloading hot seeds, a U-03 series 55 filling and packaging machine, version 21, a compressor with an air preparation system, a loading conveyor, a feed hopper, a conveyor for unloading packages (complete set "business") will cost several times more expensive.

With similar performance, these lines differ in the degree of automation and completeness. To start, it is optimal to buy the "Quick Start" line, and to expand production, the "Business" line.

Feasibility study of the project

Under the condition of acquiring a “quick start” line, capital expenditures are required:

• a set of production equipment - 455 thousand rubles;
• equipment for calibration - 240 thousand rubles;
• expenses for adjustment, installation of equipment and training of personnel - 35 thousand rubles;
• Preparation production premises(50 sq. m) - 50 thousand rubles;
• creation of a commodity stock (1 month) - 250 thousand rubles;
• other expenses - 50 thousand rubles.

In total, for the implementation of the project for the production of fried packaged seeds, 1,080 thousand rubles are needed. starting investments.

Calculation of revenue, profitability, payback

* Net profit is calculated based on the industry average profitability for this species activities.

In contact with

Classmates

This business idea is probably familiar to everyone, if not to everyone, then to many for sure. We have all seen grandmothers selling delicious homemade seeds more than once. They still sometimes let you try before you buy from someone better. After all roasted sunflower seeds it is a special product and requires special popularity and demand.

It can be noted that their example is a mini business project for the production and sale of fried seeds.

Grandmothers painstakingly grow (some may purchase) sunflower seeds, when the seeds ripen, they knock them out of the sunflower itself, then fry them at home, each according to its own recipe.

Frying options can be different, most are simply fried with salt, while some are poured with salt water during frying.

After that, it remains only to prepare branded bags from the newspaper and you can advance to the place with the best traffic to sell the goods, and you can start promoting the goods by saying to passable consumers, for example, such a text “ roasted seeds buy do not pass by!

Grandmothers selling seeds quickly gained great popularity, and this simply could not be overlooked by enterprising people who betrayed this business idea on a large scale. They just had to build a chain of supply - production - and sales of seeds by packing them in a bright sealed package. Of course, these seeds were inferior in taste to those that were sold by grandmothers, but for the price they were noticeably superior.

How to organize your own production

First you need a room. The requirements for production and storage facilities are not much different from all other food production. The premises must comply with sanitary and building codes and regulations.

Equipment for production is divided into two types - it is gas and electric. The advantage of gas production equipment is that it is cheaper than electric equipment, but there is also a minus, it requires additional investments for the installation of gas pipes in the room. The majority chooses electric production.

Warehouses need additional protection against rats and mice, a concrete floor and a tight-fitting iron door are well suited. Also, do not forget about protection from birds that can fly in through windows or penetrate through a poorly covered roof. There are no special requirements for personnel, so there is no need to talk about high costs for paying personnel.

Production and additional equipment

According to the method of roasting, braziers can be divided into gas, electric and microwave ovens.

microwaves they are quite rare in production, but the range of their services causes only positive emotions, you should not limit yourself to roasting sunflower seeds with them. Microwave ovens are great for business expansion (see Development Outlook)

According to the roasting scheme, the ovens are divided into 2 types, periodic loading and unloading and walk-through:

– Batch-loading-unloading ovens, the so-called continuous ovens, allow you to control the roasting process manually, stop the process at the right time and correct the problem that has arisen. But these ovens require personnel.

- Continuous, automated furnaces exclude the presence of the necessary personnel, and hence certain costs. The downside of automated ovens is the likelihood of worse product quality.

Packaging equipment is next in importance. The packaging for seeds will be a polypropylene bag soldered from a special polypropylene tape with two horizontal "Euro-seams" and one vertical overlap. The capacity of this package will be from 50 to 300 grams.

The mini-line for the production of fried sunflower seeds will consist of a semi-automatic packaging machine and an electric (gas) oven.

The cost of such a mini-line will cost a little less than 150,000 rubles, with a capacity of about 30 kilograms per hour. It will take a little less than 11 meters of floor space.

Regarding raw materials: if you use sunflower heads, then you will need a special crusher to extract the seeds (a grain cleaning machine - about 320 thousand rubles or a vibrating pneumatic table - about 180 thousand rubles).

In addition, sometimes sunflower seeds are washed in special baths before frying, and after frying they are passed through a cleaner-cooler, consisting of a rotating sieve with a fine mesh, and simply sifting black dust and ash deposits from fried products. (For development prospects, see below)

Promotion of product sales

Of course, the success of a business depends on the quality of products, but do not forget about stimulating sales of roasted sunflower seeds. To help buyers make the right choice.

A good incentive to buy can be a surprise inside the product package. This surprise can be completely different, ranging from candy, chewing gum, chupa chups and ending with non-food products - a keychain, a toy or a souvenir.

Development prospects

After appropriate reconfiguration, the ovens that were used to roast sunflower seeds can be used with the same success for roasting pumpkin seeds, peanuts, coffee beans, etc.

In addition, by purchasing separate equipment for cleaning, peeling and separating sunflower seeds (about 670 thousand rubles), you can sell the sunflower kernel, which also has its own demand.

By and large, there are quite a few development options: it can be the production of feed cake, cake, butter, drying oil, margarine, gozinaki, halva and much more.

In contact with

In our country, seeds are a folklore and even a cult product. When it comes to them, local punks or village clowns who litter appear in the image. Part of the population has a negative attitude towards seeds, but they are also unable to resist the attraction to them.
Sunflower seeds are hypnotizing, addictive, and even after a person's tongue starts to hurt, he is unable to stop.

In the 90s, all the empty seats near grocery stores were occupied by grandmothers who sold seeds in paper bags, chewing gum and piece cigarettes. Old women had to master such a business because of small pensions.
Previously, raw seeds were bought at the nearest wholesale and retail market, then washed them. After that, the largest frying pan was placed on the gas burner. The seeds produced by grandmothers in this way were really tasty. They were under high-level control.
However, time does not stand still. Production of roasted seeds went to new level. Today, hundreds of thousands of bright plastic bags with seeds come out of the shops of various organizations every day. Now there are a huge number of different brands, but among them there are leaders whose product people know, the quality of their products remains unchanged. They develop their own business plan, from which people are tasty and not at a loss.

But how are the roasted sunflower seeds that we crack nowadays produced?

In our country, raw materials are produced in two regions - in Altai and in Krasnodar Territory. Thin and long seeds are collected in Altai, and pot-bellied and short seeds are from Krasnodar. Sunflower seeds are delivered to the frying and packing shops by trains. After the crop is harvested, it is loaded into wagons and sent to the producers.

Roasted seeds must be produced every day. Therefore, regardless of the number of harvests per year, seeds are always present in the warehouses of producers. The main enemies of seeds are: rodents, time and moisture. In large warehouses where seeds are stored, you can always see hundreds of mouse and rat nests. From moisture, heat and time, the seeds become moldy, because of this they acquire a bitter taste.

According to technology, seeds should not be washed. Firstly, it is very difficult to do, and secondly, washing spoils the taste of even those seeds that have not been spoiled. For frying, manufacturers take the seeds of a new and old crop. The mixing ratio depends on many factors. The main factor is the decency of the manufacturer.

Then the mixed raw material goes to the calibration. For this, a special machine with several levels of grids is used. Each grid has its own cell size. Thanks to this, the seeds are cleaned of dust, dirt, and small debris. The seeds are also divided into fractions. Then the largest seeds go into small bags. They are fried separately, as they are large, they require a special method and a different frying time. Medium seeds are placed in a large container, and the smallest seeds are packed in bags for home frying. The finer fraction is used in the manufacture of sunflower oil.
Salted seeds are made by dousing them with a brine solution, which is poured into large, swirling hot pans.
After frying, the seeds are again sent for calibration in order to clean them again. Then they are packed automatically into bags.

Video workshop - roasted sunflower seeds production line:

Let's look at these steps in more detail:
Calibration. This is the process of separating large grains from small ones, as well as cleaning debris. For this purpose, special calibration machines or vibrating screens are used, which perform the function of dividing the product into several fractions.
Washing. What you should pay attention to is, of course, productivity (usually it ranges from 100-150 kg / h). Sinks have a design of a through passage, tunnel type. There are:

• with top irrigation;
• with top and bottom watering (for a more thorough washing of the product);
• with one heater at the outlet;
• with two heaters (for stronger drying of the product, which reduces the frying time later).

Product salting. It is used in the production of salty products (more often nuts, less often seeds). This function is performed by the so-called additive machine (also called a coating drum). Usually such devices are used for high performance.

frying. To date, a very large number of various ovens for drying and frying bulk products are presented on the market.

The most common option is an electric drum oven. Such models, as a rule, are equipped with: a stainless steel drum, agitators located inside the drum, a thermostat, windows for removing moisture, and a sampling blade. Some models are additionally equipped with coolers.

In addition to electric ovens, gas-fired drum ovens are also common. All specifications they save, while allowing significant energy savings. Ordinary gas (propane-butane mixture) is used as fuel for such furnaces, the cylinder is connected using an ordinary gearbox.

The next model, according to customer demand, are models that work on the principle of frying in a stream of hot air. The models are fundamentally different from those described above in their principle of operation, where the seeds are placed in a bunker and roasted "in a fluidized bed". The roasting process takes place in a suspended state due to the operation of a pressure fan at a temperature of 220 ° C. The advantage of this model is a powerful blowing of the product, in which the weight of the carbon particles settle in the exhaust pipe, and do not mix with the product.

Next, it is worth noting models that work on infrared radiation. Models roast (dry) the product using a stream of infrared radiation, which heats the product itself, and not the surrounding air. Typically, such furnaces have a continuous cycle of operation, and allow you to get high productivity (250, 500 or 1000 kg / h). On such ovens it is easy to obtain a clean, evenly fried product without burnt particles. The main characteristic is the heating of the product from the inside, significant energy savings, cleanliness of production, and the purity of the resulting product, due to the absence of heating of the surface of the product and the walls of the furnace, the absence of soot, the absence of heating the air in the room, the absence of soot and burning, easy and precise adjustment of operating modes.

They are ideal for roasting all types of nuts, seeds, vegetables, including potatoes (for the production of dry mashed potatoes).

And the latest model that is gaining more and more popularity is microwave roasting ovens. Such an oven has the advantages of infrared ovens.

Coolers necessary for rapid cooling of the product. The cooling of seeds after roasting occurs rather slowly, while maintaining a high temperature inside the shell for a long time, therefore, coolers are used to prevent overcooking and rapid cooling. There are two types of coolers on the market:

• open round design with agitators and directed air flow;
• conveyor type.

The choice of cooler design depends on the area of ​​​​the room and the principle of operation of the furnace itself.

Polishing. For finer cleaning of the product from debris and carbon deposits, cleaning and polishing machines are used. When using such a machine, the need for pre-washing of raw materials is eliminated, because. this type of equipment copes with the cleaning of seeds better.

The last stage in the production of seeds is, of course, packing and packing.

The demand for products directly depends on “what the product is dressed in”, how colorful and attractive its packaging will be.

Standard packaging is: 3-seam bag "pillow" (seam on top, seam on the bottom, back in the middle "fin"). Such packaging is formed by filling and packaging machines with a volumetric or weight dispenser. A large number of Questions are always raised by the principle of operation of the apparatus.

The product is poured into the storage hopper, after which it is fed into the dispenser, where the required doses are measured and, further, the package is formed.

Features that you should pay attention to are the productivity of the device (number of packs per minute), easy reconfiguration to a different package size, and a different dose of the product - these are the points that will allow the device to be universal.

Profitability and high productivity are achieved in automatic devices.

That's all the main points in the production of roasted sunflower seeds. Whatever equipment you choose, this type of production always remains highly profitable.

Apart from own production it is always possible to provide packaging services using existing equipment, which is also a separate line of business.

The line is easily reoriented to the production of other products, such as frying and packaging of any nuts, packaging of dried fruits, the production of dry mashed potatoes, packaging of spices, food concentrates and much more.

Attachments: from 300 000 rubles

Payback: from 3 months

Fried sunflower seeds are a popular product in our country. It is bought with pleasure by young people and the older generation. This delicacy is not only tasty, but also healthy. The demand for such snacks is stable, so it is realistic to create a profitable and promising business in this area.

Business concept and target audience

Everyone knows the taste of roasted sunflower seeds. The following factors make them popular:

• there are no age restrictions: they are eaten by children, adults and the elderly;
• seeds can be eaten anywhere - at work, on the street, sitting at home in front of the TV;
• with moderate consumption, the effect on health is only positive.

The seeds contain many valuable elements: vitamins, zinc, magnesium, polyunsaturated fatty acids. The active components of the seeds are useful for hair, skin, nervous system. They help lower cholesterol levels, help get rid of nicotine addiction.

Potential buyers can be individual entrepreneurs– owners small shops and stalls, and wholesale customers.

What is required for implementation?

When selecting a production hall, it is important to consider compliance with the hygienic requirements for food production rooms. The area of ​​the workshop and two warehouses must be at least 60 square meters.

To avoid the penetration of mice and rats, which are also not indifferent to seeds, a concrete floor and metal doors will help.

What other features of the business should be taken into account:

• It is better to locate a shop for the production of roasted seeds on the outskirts of the city: it is cheaper even taking into account transportation costs.
• The line for the production of snacks includes frying, cooling and packaging equipment. It can be operated by two workers in the workshop. If you plan to work in two shifts, you will have to hire four employees.
• Due to the high competition, you will have to spend money on developing an unusual packaging design, an advertising campaign with promotions and lotteries, and creating a website. It is also worth calling potential wholesale customers and offering your products.

Have you purchased everything you need for production? It's time to find a supplier of raw materials. Remember the quality of the seeds, the taste of your products depends on it. Saving is inappropriate. It is worth buying a small amount of seeds from different suppliers, tasting and choosing the one you like.

Step-by-step instructions for starting production

The first step is to draw up a business plan and formalize the enterprise. One registration of an individual entrepreneur with the OKVED code 15.33 is not enough. You will need quality certificates and permits from sanitary authorities - you produce food products. It is better to choose the taxation system of the USN "Income" or "Income minus expenses", depending on the region.

After you have rented a room, purchased raw materials and equipment, hired workers, you can start manufacturing products. The technology is simple:

1. Sort raw seeds by size using a sieve with a vibrator, discard poor quality ones.
2. Remove dirt, rinse, salt.
3. Roast and let cool.
4. Pack in bags of the desired size.

If you intend to flavor your product, you will need a panning machine.

Financial calculations

Starting capital and monthly expenses

In the column of initial expenses, first of all, you need to enter the purchase of equipment (prices in rubles):

• roasting oven - 33,000;
• cooling apparatus with anti-scale filters - 32,000;
• packaging machine - 45,000.

Also, the start-up capital includes the cost of raw materials and transport - 50,000, wages workers for the first month - 48,000, rent for the same period - 6,000. cash machine- 18,000, for the execution of all documents - 10,000, for online accounting - 8,000 (annual payment). Advertising campaign and the creation of the site will cost 40,000, and the iron doors in the workshop - 10,000.

In total, at the start of the business, you will need 300,000 rubles.

The monthly expenses will include the cost of raw materials and transport, wages and rent. The figure comes out quite modest - 104,000 rubles.

How much can you earn and payback periods

A kilogram of raw seeds for wholesale purchases will cost 22 rubles. The cost of a 50-gram package: 1.1 rubles for raw materials and 30 kopecks for packaging. If we include here the remuneration of the employee, utility bills, it turns out 2.5 rubles. The cost of a 50-gram pack in the store is about 25 rubles. Without value added tax, this figure is 20 rubles. As a result, the yield of one pack is 17.5 rubles.

The production line is capable of producing 45,000 packs per month (25 shifts). We multiply this figure by 17.5 and get a profit without paying taxes - 787,500 rubles. But this is if you have your own store, and all the seeds are sold out.

If you sell seeds in bulk, then the price per pack starts from 6 rubles. In this case, the profit without taxes is 157,500.

If you subtract 6% tax, you get 148,050 net profit, which is also not bad.

Full payback in this case - in three months.

Benefits and possible risks

The production of roasted seeds has its own advantages and "pitfalls". Let's consider them in more detail:

The technological line can be easily reconfigured for roasting pumpkin seeds, coffee beans, peanuts.

If in the future you decide to purchase additional equipment, you can produce butter, spread, drying oil, and other products.

It can be concluded that the production of fried sunflower seeds is a profitable, promising, highly efficient and quickly payback type of business.