Who applies to a marriage agency? Falling in love under a contract: how marriage agencies work in the capital. Too non-aggressive marketing

Meeting a decent person who, like you, wants to settle down and start a family is not so easy. If dates with friends of friends did not bring results, going to the club was boring, and dating on the Internet was disappointing, you can decide to take a drastic step and leave your destiny in the hands of professionals. the site found out how they work marriage agencies Moscow, who turns to them, why it is not customary to talk about it, how much matchmaker services cost and how to avoid becoming a victim of a scammer

Essentially, all marriage agencies are divided into three types:

  • traditional agencies “for everyone” with a huge client base, psychological tests and photo albums, where you will be arranged dates with several suitable candidates;
  • agencies “not for everyone” that create the illusion of a chance meeting with a potential life partner;
  • agencies organizing dating parties with elements of games or speed dating

Who uses the services of marriage agencies?

The bulk of agency clients are women over 30 years old who were busy with their careers while others were flirting, dating, getting married and having children, and men over 30 years old too. For the most part, they are divided into two types: workaholics and businessmen who have no time to look for life partners; or people tired of the complexity, commercialism and psychological instability of the weaker sex (as they say, having been burned by milk, you ask a professional to find decent clean water).

The ratio of men to women in most agencies is 40 to 60 percent. Experts say that it is easier for women to join such organizations. “For a man to contact an agency and admit that he himself was unable to find someone is quite a feat,” said Olga Korneeva, a psychologist-consultant at the Vizavi agency.

At the same time, women are looking for accomplished, personally mature, socially successful men. But men like calm, gentle, understanding companions.

Usually women from “male” professions come to a marriage agency. They often occupy leadership positions: chief accountants, financiers, lawyers, attorneys. If at work they feel in their place, then in a relationship they do not. Because men don't like to be controlled. They value emotions, kindness, warmth. Most often, women write in their profiles “Kind, understanding, beautiful, well-groomed.”

Olga Korneeva

psychologist-consultant at the marriage agency "Visavi"

In short, clients often have to first be prepared for dates, explaining what a relationship is, how to behave, how to get rid of old wounds and believe in happiness, and only then can they be released into the world. Therefore, decent agencies usually employ psychologists or psychotherapists.

Most companies will offer you two types of services:

  • access to the candidate database, where you can view client profiles and ask for their phone numbers (from 2 thousand rubles in a small modest agency to 55 thousand rubles in a company for VIP clients);
  • individual search for a partner with specialist consultations, preparation and holding of meetings (from 7 thousand rubles for one trial meeting to 77 thousand rubles for a package of services with a search for candidates, the services of a stylist and psychologist, and so on).
There is also work with “specific orders” (search for non-standard queries - 20 years younger, only a millionaire, etc.). It costs much more and is rarely used.

Everything is clear about searching for people in the database; it proceeds approximately the same in all types of companies: a contract is concluded with the client (either fixed-term or without an expiration date), he is given access to the database, and his profile is posted. You can search for a suitable match, request a phone number, contact and make a date. Individual offline meetings are organized differently everywhere.

How does a traditional marriage agency work?

In a decent agency, they will check your documents, ask about the reasons for applying, and ask you to psychological tests and clearly indicate who you are looking for. Not everyone can sign a cooperation agreement. Married, mentally ill, seeking wealth and not ready to work on themselves will most likely fail the test.

If the first stage is completed successfully, a contract is drawn up with the client. Nobody gives a 100% guarantee of marriage. The agency only undertakes to provide a sufficient number of suitable candidates within a specified period (usually 2-6 months). Somewhere their clear number is written down, somewhere not.

Then the fun begins: finding partners and dating. Potential future spouses are shown photographs and told about each other's lives. If everything suits them, the man is given the girl’s phone number and he makes an appointment. Often, clients are asked to hold several meetings with candidates at once and choose the right one. It is immediately stipulated that the initial meeting is not a date. You communicate with each other, compare goals, discuss pitfalls - something like an interview for the position of bride and groom with a probationary period.

After the meeting, clients call the curators and share their impressions.

"We recommend seeing the person again. I believe that only after the third meeting can we draw conclusions, because each person may have different circumstances. For example, we had a case where a man had a serious illness on the day of the meeting conflict situation At work. As a responsible and decent person, he still came, but he was all in his own thoughts. It seemed to the woman that he was not very interested in her, but in fact he was just having a hard day,” says Olga Korneeva, a psychologist-consultant at the Vizavi agency.

If everything went well and the couple worked out, clients still have the opportunity to use the agency’s services during the term of the contract. You can, for example, come to a consultation with a psychologist and get advice on creating relationships. Or ask to find a new party if the relationship broke up quickly.

Some agencies act differently, for example, creating profiles of clients on dating sites and corresponding with other users on their behalf. Or they make fake accounts, invite you on a date with a obviously unsuitable candidate, and then lure you in and offer to sign an agreement to find someone more decent.

You can stumble upon gigolos, money-hungry women, or mentally inadequate people.

Agencies are not for everyone

To find out how they search for a soul mate in an elite society, we went to a targeted search marriage agency that works with executives and business owners, top managers and expats. Here, the technologies for finding a partner differ from ordinary marriage agencies and, moreover, are classified.

It is only known that candidates are found in business clubs, closed business communities and at closed social events, and, for example, data from recruitment agencies is used as information sources for the search.

An agreement is concluded with clients, which stipulates that they will be provided with many candidates for the role of life partner. It is valid for four months - this is exactly how long it takes on average to prepare a person for a meeting, find a couple and start a primary relationship.

Agreements, again, are not concluded with everyone. The stop list includes those who are focused only on money or are not ready to change to solve personal problems. “If an unkempt woman or an unkempt man comes to us, who flatly refuse the services of a stylist and are not ready to work on themselves, we cannot help them,” says Ekaterina Gushchina, project manager at the targeted search marriage agency Heart-Hunter.

Dating takes place at events in which up to 150-200 people take part; such meetings are held every week, sometimes more often.

Our clients select candidates and meet at a social event, without the candidate knowing that the meeting has been initiated and prepared. Often a man begins to court a woman, not suspecting that their meeting is not accidental.

Ekaterina Gushchina

project manager, targeted search marriage agency Heart-Hunter

It usually takes two to four events to find a mate. Some people develop friendly relationships, while others remain close to you as a loved one. As in marriage agencies, here clients prefer not to talk about how they met their life partner.

It is possible to find a match during the contract period in 85% of cases. Additional activities are carried out with the remaining clients with the participation of psychologists and stylists.

Dating at parties

Another way to get acquainted is to go to a party, for example, speed dating. Speed ​​dating takes place in clubs or restaurants, lasts several minutes, after which partners change. Entrance to the event costs from 500 rubles; mainly people from 35 to 45 years old participate; younger people are rare.

As Elena Korotaeva, director of the Seventh Heaven dating club, said, 25% of people manage to find a couple at a party.

Expert opinion

We use the practice of speed dating. If it's a club party, there may be game elements. For example, men are given keys, and women are given locks, or they have halves of a picture that need to be combined. The game helps people approach each other, sit down, and start communicating

Elena Korotaeva

Director of the dating club "Seventh Heaven"

According to Elena, in this business not all couples hide the way they met - many bring friends, send photos of children and even invite them to weddings.

Attention, scammers

When deciding to contact a marriage agency, you must always be on guard. Muscovites are increasingly complaining about unscrupulous marriage agencies. According to experts, the level similar services Every third client is dissatisfied.

The method of work of "black matchmakers" is almost the same. A person makes an advance payment, and then a marriage contract is concluded with him. Within a few days he is promised to find a suitable match. Time passes, but no appointments are made. When you call the organization, the consultant who concluded the contract, as a rule, is not on site.

To avoid getting scammed, remember these simple rules:

  • Before contacting an agency, read reviews about its work on the Internet;
  • be sure to ask for documents confirming legal status organizations;
  • Most reputable agencies will offer you a free initial consultation;
  • Be sure to keep receipts confirming payment for services. This may help you if the case goes to court.
Irina Burmistrova

Just 15 years ago, the term “professional matchmaker” was not taken seriously in our country. The image of the annoying grandmother-procuress from the satirical magazine "Fitil" made me laugh no less than the very possibility of entrusting someone with a delicate and intimate matter - the search for a spouse.

In the mid-90s, the situation changed, and today there are already about 50 marriage agencies in Moscow, and the demand for the services of “specialists in the field of personal relationships” continues to grow. Almost every major city has a marriage agency, or even more than one. Their clients are young (from 25 to 35 years old) women and men, successful in all spheres of life except personal ones.

A visit to the “office of Hymen” and the “representative office of Cupid” requires certain financial costs. By Western standards, they are ridiculously small: on average, from one and a half thousand rubles for posting a photograph and questionnaire in the agency’s data bank to 500 US units for working with an individual consultant.

And this is without the costs of stylists, makeup artists, psychologists, photographers and other craftsmen playing the role of the good fairy who turned the unsightly Cinderella into a beautiful princess.

“Good appearance is the guarantee that the client will not stay long in the marriage catalogue,” says Karina, a consultant at the Moscow marriage agency “Assol”.

However, if nature has not rewarded you with the data of a beauty contest winner, you can easily compensate for this deficiency by resorting to the services of specialists - cosmetologists, makeup artists, etc.

As a rule, each marriage agency has a special database of contacts for beauty salons. If the client decides to use the services of these particular centers, he will receive a bonus in the form of a 50 percent discount on the services they provide during the pre-wedding preparation period.

And yet, working on your own appearance and inner world is not a guarantee that you will quickly find a spouse.

Not everyone gets to the Mendelssohn march. Karina, considered the most professional of the agency's three matchmaker employees, can boast of only 11 prisoners with her light hand marriages.

“A spouse through a marriage agency in the minds of the majority is the same as a test-tube child. That is, something that must be hidden in every possible way,” confirms Elena, an employee of another marriage agency, “Real,” to me.

Perhaps the lion's share of the blame for the current state of affairs can be attributed to the comparative youth of the marriage business: the first such official agency appeared in Moscow only in the early 90s.

Now the list of services provided by marriage organizations is quite wide. And the very appearance of the offices of some agencies is impressive.

We are talking in one of the working rooms of the agency "Real", strongly reminiscent of the office of a psychoanalyst from American cinema: leather sofas, tables and chairs without sharp corners, photographs of abstract content in neat frames on the walls, painted in pastel colors.

The first interview with the client is a diagnostic procedure to identify the client’s character, temperament, and life attitudes. After a detailed conversation with the consultant, the client fills out a special questionnaire, where he talks as openly as possible about himself and his expectations regarding the personality of a potential spouse.

Client stories differ only in minor nuances. In general, each of those who contact a marriage agency wants to find a like-minded person, a kindred spirit. Marriage and family as such are not always priority goals. Some clients, who spend most of their days sacrificing to the deity called Career, want to find someone who will provide them with a reliable shoulder and help them get rid of their Bridget Jones complexes.

I'm talking to a client of one of the agencies. Irina (31 years old) has never been married. Her story is standard for many modern young ladies. Education, work, reluctance to commit yourself to unnecessary obligations, career prospects and... hopeless loneliness. The main problem of those who have crossed the 30-year mark is where to meet equally accomplished people who are ready for a serious relationship? On the street? In a restaurant? While stuck in a multi-kilometer traffic jam?

Moreover, Irina’s requirements for the man of her dreams are modest: kind, educated, without financial problems.

I'm wondering if there are any wishes regarding the appearance of a man. Irina shakes her head negatively. Marriage specialist Elena claims: for her clients, the appearance of the future partner really does not matter much, unlike male clients. Of course, they come to marriage agencies much less often than women, but it still happens.

I ask Elena what requirements men most often make of potential brides.

“The ideal of most men can be described in two words: a decent model.” This should be a young lady who looks like a diva from the cover of a fashion magazine, who is delighted with routine household chores and does not lay claim to the contents of her husband’s wallet.

Vyacheslav, a client of the marriage agency “Impulse”, a stately 33-year-old bachelor with impressive hair, says that it took him two years to decide to cross the threshold of the marriage agency: “I perceived the marriage business as a scam and speculation on the desire of each person "to be happy, to be loved. In addition, it is very difficult to admit defeat on the personal front, especially when you have achieved a lot in your work, when your friends consider you an integral, self-sufficient and successful person."

Vyacheslav admits: when he entered into an agreement with a marriage agency, he felt like a loser who had come to try his last chance.

Now everything is different. He feels like a modern man, using all available opportunities to solve his problem: “I want to meet my one and only one. I think this goal is achievable, because now I am fighting for it not alone, but with a team of professionals.”

The main thing, as they say, is the correct calculation. Including the choice of a worthy “representation of Cupid”.

Four signs of a good marriage agency:
1. Use of IT technologies ( electronic databases data, special programs created specifically for the marriage sector of the business).
2. Availability of employees with special education (psychology, sociology).
3. Use of technologies to protect the confidentiality of personal data of clients.
4. Providing related services (psychological consultations, photographer, image formation).

You don’t know these wedding subtleties yet! >>

Unfortunately, in our society there is a very unflattering stereotype that only outsiders who are not popular with members of the opposite sex turn to marriage agencies. Girls try to keep secret the fact of registration with one or another marriage agency: “What will people think?” However, the fear of being exposed in the eyes of others becomes instantly forgotten after the first successful romantic date with a man. Hence, the stereotype is very unfair, and marriage agencies are truly a godsend for the modern girl.

Let’s be realistic, not every one of us is lucky enough to find love on our own, having gone through the entire path of building a strong house of happy relationships using the “own rake” method and without outside help. However, it is important for each of us to be a loved and loving girl. Therefore, we cannot afford to take risks when it comes to finding a partner. We need the right person who can share our interests and goals, and who will ultimately turn out to be our soulmate. Why rely on chance when you can turn to real cupids for advice and help? A marriage agency is a place where your desire to find a life partner with whom you can start a family and find the desired happiness will be treated with understanding and professionalism.

A professional marriage agency respects how highly a modern girl values ​​her time, striving to spend it effectively. How often have you felt mentally exhausted and regretted wasting your time corresponding with people whose communication did not bring you positive emotions, but only made you disappointed in your relationship? By completing the most painstaking part of the search for you, the marriage agency significantly saves your time and energy, which in the future you will spend on choosing an outfit for your upcoming date. Your potential partner is already interested in getting to know you, so the two of you just have to enjoy each other's company.

Professional marriage agencies are engaged not only in finding a partner and creating couples, but also in organizing dates, the main goal of which is to create the right atmosphere between a man and a woman, taking into account the wishes of both.

Marriage agencies are interested in the success of your “project”, because this is how they can measure the effectiveness of their work. Having seen enough of the huge number of incredibly spectacular girls who cross the threshold of our office every day, I seriously thought about how hard our team works, trying to find an individual approach to each client and satisfy the requirements of her search. Talented, educated, beautiful, well-groomed girls living in a modern rhythm are not an easy task for a marriage agency, however, on the site we are used to challenging ourselves every day. We are inspired by the stories of our joint success, in which there really is a place for a romantic fairy tale with the magic of the birth of real feelings, beautiful confessions, emotional partings and long-awaited meetings with a loved one, and, finally, marriage proposals.

Even the most avid skeptics cannot deny the existence of huge amount couples created thanks to the professionalism of marriage agency workers. We can spend our whole lives searching ideal partner, but is the game worth the candle when success in your personal life is so real and much closer than you think. Dear girls, remember, your happiness is only in your hands, and the choice is always yours.

How lucky are those people who met their soul mates in their everyday lives, or even if they had a chance meeting, they still took advantage of this chance to build a happy relationship and family. But what about those people who do not find a passion in their environment or do not have enough time to work? Increasingly, lonely hearts are turning to organizations that are specifically engaged in selecting the ideal partner for married life - marriage agencies.

Is it worth contacting a marriage agency?

As practice shows, marriage agencies really do effective work and the marriages they enter into break up extremely rarely. Clients fill out questionnaires, leaving as much information about themselves as possible, as well as requirements for their partner (external, moral and psychological). Psychologists, astrologers and photo editors work with them in order to create a beautiful portfolio. Further professional staff marriage agency selects couples who meet the requirements for each other. Here on the marriage agency website you can find questions that will be of interest to everyone.

A serious marriage agency employs real professionals with experience who can find you the ideal partner. In addition, you will have the opportunity to go on a date or spend time with people you are interested in. If your work takes up too much of your time, then this is an ideal option. By leaving your profile here on the marriage agency website, our employees will select for you all possible candidates who may be of interest to you.

One should not assume that the services of such organizations are used only by losers who themselves cannot organize their personal lives, or by people who have a full psychological problems. On the contrary, their services are used by successful men and women who do not have time to build a personal life. The services of marriage agencies are paid, based on at least this one factor, one can already judge that the man pays for help to create a happy and strong family and he is determined. Women can work here with the marriage agency website absolutely free of charge. And this does not oblige them to communicate with all men who would like to meet. No one forces anyone to do anything; communication or the development of relationships is based only on the consent of both parties. If anyone is interested in training for women, then welcome to the site

As already mentioned, the services of marriage agencies for men are paid, which is why such agencies are increasingly being created by scammers. But before leaving information about yourself, both men and women, you should definitely check the presence of a valid license, a normal office, legal address and seal, as well as a bank account of such an organization in order to ensure the competence of the marriage agency. It would not hurt to find out how many successful marriages are concluded with the help of this agency per year, as well as communicate with one of these lucky ones.

Of course, no one gives a 100% guarantee that as soon as possible they will find your soul mate. Moreover, not everyone always writes the truth about themselves when filling out questionnaires, so sometimes the first impression can be deceiving. Only individual communication and spending time together will help you get to know a person better and understand whether you are suitable for each other or not. At the very least, you are guaranteed new acquaintances and pleasant emotions.

And yet, don’t be afraid to turn to a marriage agency for help, this is a huge chance to build happy family. Who knows, maybe professional matchmakers will help you find the person of your dreams...

Loneliness is the eternal companion of our lives. While we are young and healthy, it does not scare us. During this period, people fall in love, get married, but according to statistics, most of them get divorced. Alone again. And it doesn’t seem scary: worries, career, children. For many people, the virtual world has replaced the real one. Time moves inexorably forward, and at the same time we are not getting any younger. But we gradually realize that spending the evenings alone and constantly talking to ourselves is the lot of our entire lives. Need to do something. Maybe ask for help? For example, from marriage agencies. Of course, this is an “easy” loneliness scenario in which people think rationally. They are trying to do something. But often life presents much more dramatic options. All people are different in age, character, temperament, worldview and even faith. Everyone has their own ambitions and understanding of what their life partner should be. Some, having answered this question for themselves, turn to marriage agencies, of which there are quite a lot in Russia. Many of them believe that they will definitely be helped there to find their ideal match. And this is where problems usually begin.

Fateful agencies

In modern society, marriage agencies are becoming increasingly popular. And they, without a doubt, are needed by people who have lost hope of finding a life partner on their own. But they can't make people like each other. Each of them must do this themselves.

First, you need to choose an agency whose task would not be to deprive you of your honestly earned money, creating the appearance of finding the person you need, but actually offering various real options for consideration and willing to help. But they are still only intermediaries or, as they said in Rus', matchmakers. Therefore, having chosen, in your opinion, a serious assistant, you need to clearly formulate for yourself and the agency specialists what kind of person you want to find. In engineering terms, imagine “ technical task" Moreover, your wishes must be real and adequate. It is difficult to find a woman of the age of a prince “on a white horse,” and there are not enough oligarchs for everyone. You also need to correspond to the object of your desires. Therefore, before contacting such organizations, it would not hurt to bring your appearance and health in the highest possible order. Nobody wants a sick and unkempt person. And we must not forget that no one has canceled the effect of the popular saying: “they are greeted by their clothes and seen off by their intelligence.” So, purity and depth of thoughts will only help you find a life partner.

But marriage agencies say that if out of 100 people who turn to them for help, 5 find a partner and get married (or get married), then this is a very good result. So, such offices, even if they work conscientiously, are not a panacea for loneliness. But this does not mean that you should not contact them. You have to believe that somewhere there is a person who is waiting for you.

Based on needs

Many people believe that only half-drunk men and ladies with dubious reputations come to marriage agencies. This is a deep misconception. If agencies worked exclusively with such a contingent, they would have gone bankrupt long ago. The reputation of their clients would eventually affect their reputation, with all the consequences that entails. Rather, women who have suffered from their husbands’ drunkenness will use the services of matchmakers. According to statistics, 30% of the huge number of divorces occur due to drunkenness. And there are a great many such people, of course the vast majority of them are women, in the vastness of our fatherland.

They come to marriage agencies different people and with different requests. There are many who have dedicated their lives to their work and career. They achieved a lot in life, stopped, looked ahead and... they felt sad. Everything is there, but the most important thing is missing: a person nearby who would love, understand, wait and share with you all the hardships of life, no matter how banal it may sound. These could be businessmen, doctors, journalists and even deputies. This list can be continued for a long time. They are willing to pay money, and usually quite a lot, to find a life partner.

Selfless help

If we ignore the pseudo-marriage agencies of a fraudulent nature, of which you can find quite a few in advertisements and whose task is only to create an imitation of searching for a suitable option for you in order to get money, then reputable organizations that have been working in this market for a long time also do not work for free. But in any case, the choice is up to the client. There are agencies that charge money for consultations and contacts of the person who has attracted attention. Moreover, the stakes, as a rule, differ depending on the status of the object of desire. The higher it is, the more expensive it is. Unfortunately, fees for contacts with women depend on her age. The younger she is, the more she will have to fork out. There is also subscriber service, for example annual. It, depending on the organization, ranges from 15 to 25 thousand rubles. for women and 5-10 thousand rubles. for men. Such gender discrimination is explained by the market conditions of this type of activity. Agency specialists believe that it is much easier for a female client to find a spouse than vice versa. This is business, nothing personal. No matter how cynical it may sound.

Every person who turns to marriage agencies must be clearly aware that this is his conscious choice and since he has decided on it, then if he does not achieve the desired result, the blame will still lie with him, even if he runs into trouble. elementary scammers. Also, this person must be prepared for the fact that unscrupulous agencies will transfer and sell data about him to other people and organizations and even “leak” them into the network. But, most importantly, he may not find anyone, and at the same time pay a lot of money. There are a great many such examples. Perhaps, on the contrary, he will find it, but nothing will come of it. In this case, do not despair, but should live a full life. At the same time, you need to understand that sitting at home in front of the TV and computer, you are doomed to loneliness. Communicate more often, meet more and everything will work out for you.