Organization of a rental center for game consoles and related products electronic devices– a business idea that is relevant today. A credit system thanks to which working residents of Russia could provide for themselves household appliances and electronics, demonstrated its ineffectiveness during the last economic crisis.

Russians have become more cautious and only take out the most necessary goods on credit. A game console is not something that is needed in everyday life, and is more of a luxury item. Why buy expensive electronics if you only have to use them several times a month?

Advantages of an electronics rental business

The electronics rental center provides game consoles, tablets and laptops to everyone. Payment for the use of equipment can be either daily or weekly. The rate for playing time should vary depending on the length of the rental. For example, if a client rents an Xbox 360 for a day, the fee may be 150 rubles per day.

However, the user is unlikely to want to pay 1050 rubles if he rents a set-top box for a week. Most likely, such a price will seem too high to him. To attract a client, the cost of a weekly rental can be reduced to 700 rubles. In terms of days, it turns out that the player pays not 150 rubles per day, as in the first case, but only 100.

At first glance, this seems like lost profit, although in reality everything is a little more complicated: the 700 rubles that you will receive in a week is guaranteed money. And the 150 rubles paid for the daily rental of a set-top box is not constant. You may not be able to find clients for a long time. Therefore, it is important to attract regular users by providing them with various discounts and benefits.

The main audience of the center for the rental of gaming devices and accessories are people under 30 years old, who are in the era of video games. Greatest demand You should expect to receive services from the center on weekends and holidays, as well as during the holidays. To rent out game consoles and other multimedia equipment, you don’t need any special financial investments. It is enough to purchase equipment and carry it out regularly Maintenance. If you get into business seriously, you may need a small separate office where equipment will be stored. To rent an office, you need to obtain registration as an individual entrepreneur.

Income and risks

The cost of daily rental of a set-top box, tablet or laptop usually varies from 100 to 200 rubles. Renting a device for a week – 600-700 rubles. The cost of the Xbox 360, depending on the region of sale and modification of the console, is 8-16 thousand rubles. It is easy to calculate that the most expensive set-top box at the minimum rental price will pay for itself after a maximum of 160 days of rental, and the cheapest at the highest rent– in just 40 days. Similar calculations can be made for tablets and laptops.

The main risk for the owner of the set-top box is that the client may damage it. Sometimes users deliberately change the “filling”, leaving valuable parts for themselves. To protect equipment from craftsmen, it can be sealed. But this does not guarantee that the X-Box and other electronic devices will remain unharmed. It is best to protect your property legally by concluding a rental agreement with the client. Agreement forms with standard text Prepare in advance so that all that remains in the contract is to indicate the rental period and sign. In addition, just in case, it is better to take collateral from clients exclusively in the form of money, and not documents.

Is the business of renting out consoles profitable?

Rental of electronic equipment belongs to the so-called. There are practically no expenses, with the exception of the money spent on purchasing several consoles, tablets and laptops.

By renting just one set-top box, with a sufficient number of clients, you can earn about 3 thousand rubles per month. If you rent out 5-6 units of equipment at once, the profit will increase to 10-15 thousand. If desired, you can create a rental center, increasing the number of laptops and set-top boxes to 10-15 pieces. Then net income will increase to 40-50 thousand rubles, although the risks will increase: if demand for similar services will decrease, income will drop significantly, and you will be left with a whole electronic “arsenal” on your hands. Of course, even used electronics can be sold, but good price It’s unlikely that anyone will give it for it.

Thus, a business for renting game consoles, laptops or tablets is more suitable as an auxiliary business for those entrepreneurs who already have something open. Or, you can master this business if you have your own - in this case, you can inexpensively buy back the equipment you brought and rent it out.

The idea for a profitable business is to open a console club where everyone can play. Why is this a profitable investment and what do you need to get started? Let's figure it out step by step together.

Console club: profitable business in Ukraine

Firstly, this is an ideal option for business during the holiday season. Most likely, during their vacation, people will want to spend time in a club with an Xbox or PS4, or play in a virtual reality room.

Secondly, it could be a relocatable club. From a resort town to a big city for the winter. In the off-season, while everyone is working, studying, and the weather is not conducive to walking, the games room with consoles will become one of the places of constant leisure.

What questions arise when opening a console club?

To open a club, 5 game consoles are enough. The quantity can be increased as demand is analyzed. The greater the flow of people, the more equipment, respectively. You can always buy what you need.

If we take the average cost of an hour of play - 50-100 UAH, the average cost of a console is 5-7 thousand UAH, then even with a minimum load of 10-15 hours out of 24, five sets will pay for themselves in 20 days

For a minimum start, five consoles are enough. If you expect a lot of visitors and several rooms, then it is better to provide a larger number. It is ideal to offer both PS4 and Xbox consoles to suit everyone's tastes.

It would also be reasonable to organize a separate room in the club with Kinect or a room with PlaySeat Evolution gaming chairs, or a virtual reality room with PS VR.

Particular attention should be paid to the quality of technology. Considering that the consoles are expected to be in constant use, you need to make sure that they have a warranty and the possibility of service.

As a rule, the warranty is valid for 12 months, and service during the post-warranty period can be ordered at any time.

5 reasons to open a gaming club PS4, Xbox, virtual reality room

• High profitability

Even a well-equipped console club will pay for itself faster than in a season. It is enough to determine the incoming flow of a specific location.

• No risks

During the off-season or when the mood dictates, game consoles can be moved, sold, or rented. There is always a demand for them.

• Popular recreation for young people

Console games are considered one of the favorite pastimes of modern youth. Those who have not yet bought a console will come to the club.

• Interesting business

This is a popular activity that will bring a crowd to the console club. Plus, you can always host your own parties for friends.

• Minimum staff

To ensure the operation of the entire club, one person per season is enough. You don’t need to spend a lot of effort and time recruiting personnel.

Why and how to open a PS4 gaming club

Sony PS4 is now very popular; new games from famous developers are regularly released for it. PS4 delivers the most vibrant, high-quality gameplay from hit games. Many gamers note the obvious advantages of the Sony PlayStation 4.

By the way, DualShock 4 wireless joysticks have also attracted millions of fans. The touch panel, built-in speaker, motion sensor, dual-lens camera, and LED indicator make the gameplay especially fun.

Many will come to the club to play on PS4. Therefore, it is enough to provide the required number of consoles and the club premises. PS4 will also allow you to organize a virtual reality room with a PS VR headset.

Xbox gaming club: what are the advantages

Microsoft Xbox One consoles have their own army of fans. In addition, only on Xbox you can play the exclusive Dead Rising 3, Fighter Within, Forza Motorsport 7, Forza Horizon 2, 3, Halo and others.

Companies often choose Xbox Kinect and other gamepads. To do this, it is convenient to allocate a separate room and rent it out at a completely different rate.

It's worth noting that the Xbox 360 is also popular, and its price is lower than newer models. This is a budget option for a console club, especially at the start.

What is special about the virtual reality room?

Now the PS VR virtual reality headset is considered one of the most desired accessories. Since not everyone can afford a new product, but everyone wants to play, the hall with such glasses will be visited.

There are still very few such virtual reality rooms in Ukraine, so the club can become a virtual reality center, where people will regularly come for something new. Games in this helmet are exciting and amazing. Surely customers will want to come back to play.

Opening a console club: where to start?

From choosing a room for the club and purchasing equipment. That's really all that's needed. Quite simple, interesting, profitable business, which can be opened in a couple of days. The club equipment requires a minimum of furniture. This is also a huge advantage.

As for the equipment itself, just contact the website. Your personal manager will help you decide on equipment and accessories for the club, provide information about the service, and free support during the warranty period.

How long have you been to the game library or “computers”? It's hard to remember, isn't it? But for the generation of the 90s, such establishments are a whole cultural layer of the gaming movement. And I am glad that today this culture is slowly being revived, but at a more comfortable level. In addition, entrepreneurs simply have no other options, since the model of smoky gaming clubs in basements has become untenable with the advent of players unlimited internet. After all, despite the memories of fun 8v8 counter games with gravity turned off, today I still prefer comfort and safety.

Perhaps it is worth explaining why I wrote this digression. The other day I visited DreamRoomCafe, an establishment that bills itself as “the ideal place for relaxation and entertainment.” In fact, behind such big words lies a banal gaming library with six PS4 consoles, two PS3s, comfortable sofas and a scattering of bean bags. I don’t know how comfortable it is to be there with a large crowd of people, but for four companies for two people (as was the case in my case), there is plenty of space. The prices in the cafe are reasonable (100-250 rubles per hour for renting a console), there is a cheap minibar (without alcohol, which is very cool!) and all the necessary console games (like FIFA 14 And Battlefield 4 for PS4 or The Last of Us , Grand Theft Auto 5 , Uncharted 3: Drake's Deception for PS3). The only downsides that can be noted are the absence of the Mortal Kombat fighting game in the cafe and the fact that mobile connection there is almost no work in the establishment, although the latter is possible and a plus))

Location, reputation, service, what games the “game club” offers - everything matters! Does the club have any current new products? Do they monitor the quality of service? Also very important.

Location

Service

Games

Trends

Reputation

Material prepared by Elena Kosovskaya, especially for “Game as Business”