Gloria Jeans is one of the oldest representatives of fashion stores on Russian market. The company begins its history in 1988, when Vladimir Melnikov (by the way, the current owner) opened the first cooperative in the USSR, Gloria, which began its own, legal production of denim products.

This is what a Gloria Jeans store looks like.

History of development

Already in 1991, the first partner store was opened. After 2 years, production volumes reached 150,000 products, which, by the way, is 4 times more than at the start. Thus, since 1993, the company has only continued to gain momentum. Some important dates:

1994–1996: There was an expansion of production. New factories were purchased and representative offices were opened in major Russian cities. Supply channels to the USA and England were established, and the partner network grew.

1997: transformation into CJSC Gloria Jeans Corporation took place. The founders of the CJSC were Gloria Jeans OJSC and the European Bank for Reconstruction and Development, which owned 20% of the shares. Later, Gloria bought the shares from the bank.

1998–2000: Gloria products actively conquer the foreign market. Local media describe jeans as “the most low price behind good quality" The company was recognized as the largest sewing enterprise in Russia, which is actively proving its right to occupy the place of leader.

2001–2007: the company receives many awards, becomes almost the most recognizable Russian brand, turnover reaches more than $130 million.

Gloria Jeans, a brand of premium and affordable clothing, has introduced new models of skirts and blouses.

Gloria Jeans, a brand of premium and affordable clothing, has introduced new models of skirts and blouses. The brand's designers added relevance to classic looks by choosing bold combinations of eco-leather and animal print. Shirts and blouses are made from natural, flowing cotton in a variety of designs, making it easy to create a look for any occasion. An ideal accessory would be a bright cross-body bag, sandals with heels or sneakers, which are also represented in the brand’s assortment.

Gloria Jeans opens a new store in Murmansk

On August 31 and September 1, the grand opening of the new Gloria Jeans store will take place in the city of Murmansk.

On August 31 and September 1, the grand opening of the new Gloria Jeans store will take place in the city of Murmansk. The new brand space will occupy an area of ​​more than 800 square meters. m. on the ground floor in the shopping center "PLAZMA" (Rogozerskaya St., 8).

Gloria Jeans opens a new store in the city of Temryuk

On August 24 and 25, the grand opening of the new Gloria Jeans store will take place in the city of Temryuk. The new brand space will occupy an area of ​​more than 600 square meters. m. on the second floor in the Kaleidoscope shopping center (Rosa Luxemburg St., 61).

In honor of the opening of the new space, special discounts of up to 25%* will be available all weekend: when buying three items, a 15% discount, four - 20% and six - 25%. Guests will be treated to an interesting entertainment with competitions and certificate giveaways.

The Gloria Jeans store will be the brand's second store in the city.



Gloria Jeans opens a new store in Kostanay

On August 24 and 25, the grand opening of the new Gloria Jeans store will take place in the city of Kostanay.

On August 24 and 25, the grand opening of the new Gloria Jeans store will take place in the city of Kostanay. The new brand space will occupy an area of ​​more than 800 square meters. m. on the ground floor in the shopping center “KOSTANAY PLAZA” (Gagarina St., 193).

In honor of the opening of the new space, special discounts of up to 25%* will be available all weekend: when buying three items, a 15% discount, four - 20% and six - 25%. Guests will enjoy an interesting entertainment program with competitions and certificate drawings. Children will enjoy face painting, DJ sets and competitions.

The Gloria Jeans store will be the brand's first store in the city.



Bunny Collection by Gloria Jeans

Gloria Jeans, a premium and affordable clothing brand, has introduced its new Bunny Collection for girls aged 0 to 8 years.

Gloria Jeans, a premium and affordable clothing brand, has introduced its new Bunny Collection for girls aged 0 to 8 years. Each model is made with a print in the form of the cutest bunnies: a hot pink sweatshirt, a knitted sweater, a body made of hypoallergenic cotton, comfortable baby booties and even a backpack. Sweet bunnies will warm the kids this cool summer.

The beginning of the autumn season at Gloria Jeans

The first autumn collection “Back to school” for the whole family from Gloria Jeans is already available in retail stores and on the website gloria-jeans.ru.

The first autumn collection “Back to school” for the whole family from Gloria Jeans is already available in retail stores and on the website gloria-jeans.ru. Bright and unusual images warm you up and make you take a fresh look at the coming season.

The collection includes sweatshirts and sweaters, dresses and sweatshirts, skirts and leggings, T-shirts and shirts, coats and jackets, as well as the latest jeans models for every family member. Original details allow you to create the most fashionable looks: three-dimensional knitting for textured sweaters, lurex and sequins for thin flowing jumpers, voluminous sleeves and modern cuts for sweatshirts and hoodies.

The palette for the new collection is based on natural shades that are easy to mix with each other: sand, khaki, cream, pale pink, lilac. The accent colors of the new season are scarlet, wine and deep blue.

Mandatory autumn elements: bright hats, voluminous scarves, versatile sneakers and high boots with thick soles.

The range of the collection will be expanded and supplemented with new models every week.

Gloria Jeans opens a new store in Moscow

On August 24 and 25, the grand opening of the new Gloria Jeans store in Moscow will take place. The new brand space will occupy an area of ​​more than 1000 square meters. m. on the second floor in the “Salaris” shopping center (23rd km, Kyiv highway, no. 1).

The Gloria Jeans store will become the brand's thirty-second store in the city.

*Discounts apply to full price clothing and shoes.



Gloria Jeans opens a new store in Krasnodar

On August 17 and 18, the grand opening of the new Gloria Jeans store will take place in the city of Krasnodar.

On August 17 and 18, the grand opening of the new Gloria Jeans store will take place in the city of Krasnodar. The new brand space will occupy an area of ​​more than 1000 square meters. m. on the ground floor of “OZ MALL” (Krylataya st., no. 2).

In honor of the opening of the new space, special discounts of up to 25%* will be available all weekend: when buying three items, a 15% discount, four - 20% and six - 25%. Guests will be treated to an interesting entertainment program with competitions and certificate drawings. Children will enjoy face painting, which is available to all store guests with any purchase.

The Gloria Jeans store will be the brand's sixth store in the city.

*Discounts apply to full price clothing and shoes.



Magic Skirt Collection by Gloria Jeans

Gloria Jeans, a premium and affordable clothing brand, has introduced its new collection “Magic Skirts”.

Gloria Jeans, a premium and affordable clothing brand, has introduced its new collection “Magic Skirts”. Skirts for every taste: denim, knitted, airy and shiny. The collection is filled with flowers, sequins, rhinestones and prints in the form of magical characters. A T-shirt or sweatshirt in pastel shades is perfect to complete the look.

“Sea adventure” collection from Gloria Jeans

Gloria Jeans, a brand of premium and affordable clothing, has introduced a new collection “Sea adventure” for boys from 0 to 8 years old.

Collection"Sea adventure"fromGloria Jeans

Gloria Jeans, a brand of premium and affordable clothing, has introduced a new collection “Sea adventure” for boys from 0 to 8 years old. When creating the collection, the designers were inspired by the sea and its inhabitants. The collection follows the best traditions of nautical style: stripes, animal print, loose silhouette and light, breathable materials. Children will feel comfortable both on a walk and on the beach.

GloriaJeans- a brand of first-class and affordable clothing for every family member. The company was founded in 1988 and today is a leader in the fast fashion segment in Russia.

We independently develop and manufacture products, check their quality in accordance with international standards, after which we implement it through a wide retail network brand, which has more than 550 stores in Russia and the CIS countries.

Gloria Jeans is a place where shopping for every member of the family will be truly exciting and not routine. Here you can find absolutely everything: from your favorite jeans to fashionable new items for every season. More than 100 new models arrive in stores every week.

Gloria Jeans: “School is cool!”

The new collection of school uniforms from Gloria Jeans “School is cool” is already available in retail stores and on the website gloria-jeans.ru.

The new collection of school uniforms from Gloria Jeans “School is cool” is already available in retail stores and on the website gloria-jeans.ru. A variety of models, textured fabrics, modern cuts and bright accessories will allow you to create stylish and unusual looks for every student without violating the rules of the dress code.

The collection includes blouses and shirts, trousers, jackets, skirts, sundresses, dresses, cardigans and sweaters. Attention to detail: textured fabric, ruffles, lace, lurex thread - will make a strict image full, complex and unique. All models can be safely combined with each other.

Gloria Jeans designers have offered several color combinations this season: a strict but elegant black and white palette for contrasting, timeless looks; rich royal blue will become the base color for the looks of ambitious students; and the current gray-blue check will be indispensable for creating stylish school looks in the “preppy” style.

Accessories will help complete the creation of a school look: backpacks, ties and bow ties, hairpins, elastic bands and bright key rings.

School uniforms are already available in 550 Gloria Jeans stores in Russia and the CIS countries, as well as in the online store gloria-jeans.ru. Every week the range of the collection is expanded and supplemented with new models.

Gloria Jeans in Cheboksary in a new format

On July 27 and 28, the grand opening of the new Gloria Jeans space will take place in the city of Cheboksary.

On July 27 and 28, the grand opening of the new Gloria Jeans space will take place in the city of Cheboksary. An updated and expanded store for fashion and quality clothes for the whole family took up more than 600 sq. m. in the shopping center "MTV Center" (I. Yakovlev Ave., 4b). In honor of the opening of the new space, special discounts of up to 25%* will be available all weekend: when buying three items, a 15% discount, four - 20% and six - 25%. Guests will enjoy an interesting entertainment program with competitions and certificate drawings. Children will enjoy face painting, which is available to all store guests with any purchase.

The Gloria Jeans store will be the brand's fourth store in the city.

*Discounts apply to full price clothing and shoes



Gloria Jeans in Miass in a new format

Gloria Jeans in Miass in a new format

On July 20 and 21, the grand opening of the new Gloria Jeans space will take place in the city of Miass. The updated and expanded store of fashionable and high-quality clothing for the whole family occupied more than 500 square meters. m. in the Slon shopping center (Avtozavodtsev Ave., 65). In honor of the opening of the new space, special discounts of up to 25%* will be available all weekend: when buying three items, a 15% discount, four - 20% and six - 25%. Guests will enjoy an interesting entertainment program with competitions and certificate drawings. Children will enjoy face painting, which is available to all store guests with any purchase.

The Gloria Jeans store will be the brand's first store in the city.

*Discounts apply to full price clothing and shoes.



Sundresses for little princesses from Gloria Jeans

Gloria Jeans, a brand of first-class and affordable clothing, has presented a new collection of sundresses for little princesses.

Gloria Jeans, a brand of first-class and affordable clothing, has presented a new collection of sundresses for little princesses. Airy sleeveless dresses are a great opportunity to create new looks every day. Lightweight cotton denim and soft jersey allow you to feel comfortable even in hot weather. Ruffles, flounces, bows, prints in the form of flowers and hearts will create a charming look for young fashionistas to play and walk.

New basic collection for children from Gloria Jeans

Gloria Jeans, a premium and affordable clothing brand, has introduced a new “Basics” collection for children.

Gloria Jeans, a premium and affordable clothing brand, has introduced a new “Basics” collection for children. Colorful and unusual outfits are filled with bright colors, prints in the form of stripes, flowers, stars and hearts. Models made from natural materials and a simple cut will become your baby’s favorite clothes, which are perfect for any event - walks, kindergarten and training sessions. All models are convenient, comfortable and fit perfectly together.

You can never have too many basic baby clothes.

Collection “I believe in unicorns!” by Gloria Jeans

For Children's Day, June 1, 2019, Gloria Jeans, a brand of first-class and affordable clothing, presented the “I believe in unicorns” collection.

For Children's Day, June 1, 2019, Gloria Jeans, a brand of first-class and affordable clothing, presented the “I believe in unicorns” collection. The collection turned out to be bright and cheerful, like childhood dreams. The designers created a friend for the unicorn - a cat, which kids will certainly like, becoming a new hero.

Young fashionistas can complement their outfit by weaving bright strands into their hair and gold glitter.

New colored denim from Gloria Jeans

How to quickly make your image stylish and bright? Gloria Jeans, a premium and affordable clothing brand, has introduced its new Color Program 2019 collection.

How to quickly make your image stylish and bright? Gloria Jeans, a brand of premium and affordable clothing, has presented its new Color Program 2019 collection, thanks to which your wardrobe will sparkle with new colors. Universal jeans, shorts, jackets of all colors of the rainbow combine perfectly with each other and will become faithful assistants in creating a fashionable summer outfit.

Juicy lemon, blue sky, strawberry ice cream, green grass, sweet raspberries - all the colors of summer mood in one collection.

BRAND GLORIA JEANS PRESENTED THE SUMMER 2019 COLLECTION

When creating the new collection, the brand's designers were inspired by tropical beaches, rich colors of ripe fruits and berries, sea voyages and summer sports.

COLORED DENIM, CROPPED JEANS, FRUIT AND BERRY PRINTS BECAME THE BASIS OF THE BRAND'S NEW SUMMER COLLECTION.

Gloria Jeans, a brand of first-class and affordable clothing, presents the Summer 2019 collection. When creating the new collection, the brand's designers were inspired by tropical beaches, rich colors of ripe fruits and berries, sea voyages and summer sports. The collection’s images turned out to be bright, airy and very memorable. At the center of the collection, the pride of the brand, is updated denim, which has received more colors and silhouettes.

• IN women's line Colored denim shorts with fashionable “scuffs”, which the brand’s designers combine with loose T-shirts and T-shirts, became striking accents. Cropped jeans, overalls and lightweight knit and denim dresses will help you quickly create a versatile and fresh look.
• For girls, from newborn babies to schoolchildren, in the Summer 2019 collection the main emphasis was on fruits and berries, which adorn light dresses, denim shorts and skirts, cotton overalls and tops.
• The basis collections for men and boys formed the images of modern heroes: free-spirited surfers and fearless skaters. Casual shirts and shorts in the summer collection received prints with palm trees, sea waves and bold inscriptions.

The collection is already presented in all Gloria Jeans retail stores in Russia, Ukraine, Belarus, Kazakhstan and on the website gloria-jeans.ru. Every week a range of collections for everyone age groups will be replenished with new models.

Cruise collection 2019 from Gloria Jeans

In anticipation of summer, Gloria Jeans, a premium and affordable clothing brand, has unveiled its Time for Sailing 2019 capsule collection for adults and children.

In anticipation of summer, Gloria Jeans, a premium and affordable clothing brand, has unveiled its Time for Sailing 2019 capsule collection for adults and children. When creating the collection, the brand's designers were inspired by the Mediterranean coast, white sand, tropical fruits and sunny days on the beach.

Blue and white stripes, as the basis of a nautical style, are organically complemented by fashionable denim, rich summer prints, as well as trendy accessories in the form of sunglasses and a soft wicker shoulder bag. Rich yellow and blue create a sunny mood, drawing you into a special world of summer mood.

For the little ones, the brand presented the cutest dresses in nautical style and cotton bodysuits with prints of sea creatures - crabs, sharks and crayfish.

Juicy Infancy collection from Gloria Jeans

Gloria Jeans, a brand of premium and affordable clothing, presented the Juicy Infancy collection for girls from 0 to 8 years old.

Gloria Jeans, a brand of premium and affordable clothing, presented the Juicy Infancy collection for girls from 0 to 8 years old. The main idea for inspiration was summer fruits and berries, which were embodied in the current print.

The collection for little and older girls includes the cutest bodysuits with sweet strawberries and ripe cherries, colorful T-shirts and tops, light cotton dresses and shorts with bright lemons and sugar watermelon slices.

All models are harmoniously combined with each other and can serve as a bright accent in the image. Young fashionistas can complement their outfits with elegant hats and stylish sandals.

They are very popular among buyers who want to look fashionable and stylish while saving money. Most often, GJ stores are located in large shopping centers; getting to them is not always convenient, so many buyers are interested in the question of what time Gloria Jeans opens and until what time it opens. Knowing the work schedule will allow you to always remember when your favorite fashion department closes, so as not to be left without something new at the most important and crucial moment.

Opening hours on holidays, weekdays and weekends

In Gloria Jeans departments, operating hours directly depend on location. If the store is located on the territory shopping center, then the working hours are determined by what time it opens and closes. But one thing remains common to all branches in any city in Russia - this is the opening time.

All outlets They open exactly at 10:00 am, but they close differently.

In general, all GJ stores can be divided into three categories based on working hours:

• From 10:00 to 20:00;
• From 10:00 to 21:00;
• From 10:00 to 22:00.

You can always find out information about the Gloria Jeans market you need, the opening hours of a particular branch today, on the official website of the company www.gloria-jeans.ru. Here you will find not only the schedule, but also the addresses of the GJ departments closest to you.

As for working days, the work schedule in Gloria Jeans stores is every day without breaks and days off. Markets delight their customers with a wide range of goods even on Saturdays and Sundays, because that’s when most customers go shopping. Of course, like any large store chains, GJ rests in holidays. If you are interested in the answer to the question of how Gloria Jeans works in new year holidays, then December 31 in stores short days(time is regulated by the administration of each branch separately). Weekends fall on January 1-2, the following days work continues as usual.

Working conditions for employees

The largest retailer engaged in sewing and selling branded items takes care of its employees. Based on the position held, the GJ network, as an employer, offers a flexible work schedule.



During employment at a chain of clothing supermarkets, a work schedule that will suit both the employee and the employer is discussed in advance with employees. Thus, the recruiting administrator gives the new employee the right to choose: how many hours a day (8 or 12), how many days a week (5 days or 2/2, 3/3 shifts) he wants to work.

But you should be prepared in advance for the fact that if you get a job as a staff trading floor, then you will have to come to workplace in advance. Employees often arrive 60 minutes before opening to begin arranging merchandise or tidying up the room. The same applies to closing - workers are delayed if they need to do cleaning, put up price tags, sort clothes, etc.

Many beginning businessmen, when choosing a niche, seriously consider purchasing a franchise. famous brand for the sale of clothing. Special attention attracts Gloria Jeans, a successful, developed brand that unites hundreds of stores. Accordingly, numerous questions arise about how to open a Gloria Jeans store.

About Gloria Jeans

The company opened in 1988 and recently celebrated its 25th anniversary. The number of stores in the Gloria Jeans (or Gee Jay) chain has already reached 319. They are located both in Russia and Ukraine. The company combines a manufacturer and distributor of fashionable items for young people, including clothing, shoes and jewelry. The company's goal has been and remains the search for optimal solutions for youth clothing for every day. Models combine comfort, high quality and affordable price. Each store is characterized by convenience and functionality. Gee Jay collaborates with designers working in Turkey, Brazil, China, Vietnam, Korea, Japan and the USA. The network constantly offers discounts, which attracts many customers.

Does the company provide a franchise?

Previously, Gloria Jeans actively collaborated with entrepreneurs, providing franchises to open stores under its brand, but in 2009 it decided to abandon the development of this area. With the help of business consultants, the company developed a plan for the transition from franchising to retail trade and now opens all stores independently. Since 2010, clothing has been sold only at retail prices. The company does not plan to resume issuing franchises or attract new representatives in the regions.

Clothing manufacturer and retailer Gloria Jeans began online sales in partnership with Tmall, subsidiary Aliexpress. By the end of the year, the company intends to launch its own online trading platform. Market experts believe that the start of online sales gives the company additional competitive advantages, and predict that next year their share could reach 5% of the total. According to Gloria Jeans, in 2017 its revenue amounted to 41 billion rubles, an increase of 20% year-on-year.

“Manufacturer and seller of clothing “Gloria Jeans”, which has been looking for development partners for several years ecommerce, began cooperation with Tmall, a “daughter” of the Chinese giant Aliexpress,” the owner and CEO company Vladimir Melnikov.

According to Gloria Jeans President Maria Ostrovskaya, sales on the marketplace began on January 22. The company's top manager explained the choice of a partner by saying that he offered “much more favorable terms of cooperation than others.”

“In 2017, we entered into a contract with SAP to launch our own online platform; We will start sales at the end of 2018. At the same time, we started sales on Tmall. The delivery area for goods is currently limited to Russia. We want to gain experience in e-commerce, an idea of ​​all the pros and cons, main difficulties, etc. Gloria Jeans’ own sales channel will be distinguished by an expanded collection, the ability to pick up the product in stores, and also the fact that it will be global,” - without geographic restrictions sales by our country.

Whether cooperation with Tmall will continue after the launch, according to interlocutor N, has not yet been decided. According to Maria Ostrovskaya, among clothing giants there is a practice of using two channels in parallel: for example, Zara, along with its own online store, cooperates with Tmall in China.

“Our company hasn’t had online sales for a long time for several reasons. Gloria Jeans sells clothes at very affordable prices, but in Russia delivery is very expensive compared to, for example, Europe. Until recently, online commerce in the world as a whole was unprofitable. We waited for the moment when this step became at least a little economically profitable. In addition, the vast majority of people will never give up going to an offline store: they need to try on clothes, feel the fabrics, and see the color. We consider online sales, among other things, as a way to attract customers to the company’s stores. E-commerce cannot completely replace them.” This was stated at the most technologically advanced retail conference in New York, National retail forum, in January 2018.

According to Vladimir Melnikov, in 2017, Gloria Jeans’ revenue amounted to 41 billion rubles, increasing by 20% year-on-year; net profit amounted to 6 billion rubles.

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