Nowadays, a business card has become an almost integral part of a person’s life. How to leave a reminder of yourself? With a business card, of course. After all, this small triangle will contain all the necessary contact information. Therefore, deciding to start your own business, you can open small company, which will specialize in the production of business cards.

How to choose equipment for printing business cards?

When choosing equipment for printing any business cards, you should choose well-known manufacturers. The equipment must meet the required specifications so that no problems arise during the production process.

You will need to purchase the following equipment:

• computer;
• a color printer that can print not only on thick paper, but also on transparent sheet plastic;
• cutter.

If you plan to offer exclusive design of business cards, then you need to buy additional equipment - an embossing press. Also, instead of a conventional printer, you can purchase a professional digital printing machine, which will diversify the range of products offered. The equipment you plan to purchase must correspond to your future plans.

business card technology

A computer program is necessary for printing any business cards, in particular on plastic. It will be useful to you too. After all, paying for the services of a professional designer who will develop business card layouts is quite expensive. Therefore, the program will come in handy.

Such a program will give you the opportunity to design any type of business cards. With her participation, you can easily design a business card of any complexity and then print it. The program will help you produce business cards of various standards: from classic business cards to stylish corporate badges and business cards on plastic.

The program also solves the problems of printing developed layouts, including on plastic. A business card can be printed on plain paper. At the same time, the client will be able to evaluate it and make the necessary adjustments.

Which raw material is better? Types of paper for printing business cards

What kind of paper is there for printing classic business cards? It's time to talk about this too. Her choice depends on how much The future business card will turn out beautiful.

1. Coated paper. The simplest type of material, but also the most popular. Business cards printed on thick paper are perfect for managers modern companies. A business card can be made in black and white or bright colors, there are many variations. Coated paper is a universal option on which any drawing or text will look great. In turn, it is divided into matte and glossy. It is the glossy coated material that is most popular.
2. Textured paper. This is another option for the material used in making business cards. The surface of this paper is very pleasant to the touch and pleasant to touch. The texture can visually resemble canvas, leather, microvelvet or fabric pattern. When developing a business card layout using textured material, you should abandon dense filler dies, as they, filling the roughness unevenly, will give the effect of “dips” in the area of ​​the picture or text.
3. Pearl paper. This paper, in addition to having a rather interesting texture, also has an exquisite pearlescent sheen. Perfect for printing business cards designed for stylish and fashionable business women or bright male businessmen. This type of material appeared relatively recently, but is already popular. A business card printed on mother-of-pearl looks like a classic one, but with a little twist. But this material has one drawback: microscopic cracks may appear on the surface of the business card. This is an unpleasant companion to any pearlescent paper.

The only thing you should remember is that the paper for the business card is selected based on the customer’s profession. If this is a business card, then give preference to the classic coated one. Sophistication is required - opt for a textured option or original mother-of-pearl. A personal business card gives free rein to your imagination; you can use any material here.

During economic crisis especially current trends Those ideas that start to “work” quickly and do not require large investments from the entrepreneur become business leaders. And those who are interested in organizing a simple but highly profitable business should pay attention to, namely, the production of business cards. All that is required here from an entrepreneur is to find a walk-through place for his office, purchase inexpensive equipment for printing business cards and think through advertising. Business cards are certain information (full name, address, telephone number) about the customer, presented on one or another medium, more often on paper or cardboard. It would seem that there is nothing simpler than a business card. But today the demand for these printing products is quite high. And they are used not only as a certain business attribute, but also as souvenirs. Extensive the target audience- these are the main prerequisites for organizing your own business for the development and printing of business cards.

Our business assessment:

Starting investments – from 50,000 rubles.

Market saturation is average.

The difficulty of starting a business is 4/10.

Making and printing business cards as a business with the right approach will be successful, which is not at all surprising, given its following advantages:

• Receiving technology finished products is simple and does not require specific knowledge from the entrepreneur. Having understood the issue, you can establish the process even without the involvement of third-party specialists.
• Equipment for the production of business cards is publicly available and inexpensive.
• The final cost of finished business cards significantly exceeds their cost.
• Low investment in business allows you to start making business cards at home. And this option is very common today, since you can find customers remotely - using the Internet, for example.

The main difficulty that many beginning entrepreneurs will probably face is the need to promote their business. At first, it will be difficult to find customers, which means you will have to spend money on advertising your services. And in this article we wrote about.

Despite the simplicity of the business, the production of business cards will require certain labor costs from the entrepreneur. What should beginners consider when deciding to offer business card printing services to the public?

We rent office space

If we talk about a full-fledged office, then in the first stages of organizing a business it is worth thinking about renting the “right” premises. There are a lot of options here, starting with a small office in a business center and ending with shopping pavilions in a large hypermarket.

It’s great if an entrepreneur works in the same place for a long time. This way you can work on memorization - customers will know where to go if necessary for the products they need.

And since a printer for printing business cards and other equipment do not take up much space, the main rule when choosing a room is not even its area, but its traffic capacity. At first, an entrepreneur is unlikely to have a large number of regular customers, and therefore it would be a good idea to place an office where there are always constant crowds of people. In this case, absolutely everyone, just passing by, will be able to order urgent production of business cards.

We create an assortment and list of services

In order for even minimal investments to pay off as quickly as possible, it is important to offer clients the entire range of services. This also applies to home businesses. Whatever the customer’s wishes, when contacting the company, he should receive exactly what he planned.

What types of business cards can you offer to potential customers?

• business (card with official data),
• corporate (card with official data and information about the company),
• personal (card with personal data),
• family (cards on the occasion of a specific event with the details of the husband and wife).

And regardless of what type of business card the client orders, it is necessary to use a variety of techniques and materials in the work. Paper and cardboard products will be in greater demand because they are cheaper. But the production of plastic business cards is not so common, but can bring more tangible income to an entrepreneur.

Lamination of finished products, the use of visual effects and decorations - all this will attract the attention of a potential audience.

The final cost of producing business cards will increase significantly if you offer clients individual card development - that is, not just copying a logo onto a medium and reprinting personal data, but creating a completely original design. But in this case, you will either have to learn the basics of graphic design yourself, or hire a specialist in this field. And since laser printing of business cards is a simple matter, many entrepreneurs organize their business without hiring staff, carrying out all the tasks themselves. It will be much more difficult for a beginner to work out the design of a card without the help of computer programs, but manually, followed by transferring the image to a specific medium. Here you definitely can’t do without artistic skills. But such orders are paid decently.

We study the technology of making business cards

This line of business is especially attractive due to its simple technology. And printing double-sided business cards here is not much different from making regular cards.

The main stages of obtaining finished products can be described as follows:

• Making a layout. Here, taking into account the client’s wishes and the data received from him (layout, information), a business card design is created.
• Coordination of the layout with the customer. If the client likes everything, the blanks are sent for printing.
• Printing of products.
• Cutting the sheet into separate cards of the approved format.

We purchase the necessary materials and equipment

Once the office location has been found, you can begin purchasing everything you need for work.

What equipment will you need to buy to make business cards?

• PC with graphics programs installed on it (Corel Draw, Adobe PhotoShop, Adobe Illustrator) - from 30,000 rubles.
• Laser or inkjet professional printer – 20,000 rubles.
• Scanner – from 5000 rub.
• Cutter - from 15,000 rubles.
• Laminating machine – from 10,000 rubles.

This is a basic list of equipment that will be required to offer clients a full range of services. And the main expenses here will be on the printing press, since digital printing The higher the quality of business cards, the more powerful the unit will carry out the task. And in order not to cause negativity among clients due to poorly performed work, it is better to immediately buy a printer for printing good quality business cards.

Laminating machine TIKO AL 3401

If you buy everything necessary equipment not enough, you can think about buying used devices. But in order not to purchase complete junk, it is better to test the devices before making a transaction.

As for materials, the main raw material that will be used is paper for printing business cards on a printer of different densities, colors and formats. For other types of products you will need cardboard, plastic and lamination film. It is hardly worth purchasing a large stock of materials - it is easier to work to order, when a certain “semi-finished product” is ordered from a supplier for a specific client.

Business card cutter

We calculate costs and possible profits

It has been proven in practice that offset printing of business cards, if the basic rules of doing business are taken into account, will begin to make a profit very soon.

Before moving on to calculating profits, let’s imagine the costs that an entrepreneur will have to bear. And considering how much the equipment and paper for printing business cards cost and how much money will be spent on renting a small room, capital investments will amount to ≈90,000 rubles. But this is not the final figure, since with more expensive devices and a staffed staff, much more money will be required - at least 300,000 rubles. But if we talk about a home business with standard equipment and without a separate office, the investment is minimal - no more than 50,000 rubles.

To ensure that the price of equipment for making business cards pays off as soon as possible, an entrepreneur should think about advertising campaign. And this is especially important if there is competition between similar firms in a particular locality.

What options are possible here?

• Advertisements in newspapers, specialized magazines and the Internet.
• Billboards and .
• Flyers and leaflets.

When providing services at home, the situation is the same - clients will appear only when the entrepreneur makes himself known. And here it is not at all necessary to invest large amounts of money in marketing. In this case, personal pages on social networks will serve as excellent platforms for advertising. By the way, using them, you can sell your services (like an online store).

As soon as advertising starts “working”, clients will begin to make a profit. It will be difficult to give a specific figure, since products vary in type, format, design. The simplest paper business card standard size costs starting from 80 rubles/piece. And a product made to order, using special technologies, costs much more - up to 500 rubles / piece. But no matter what cards are issued, the cost of production, taking into account all the costs of work, is at least 60% lower. And these are excellent profitability indicators.

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Classmates

Making business cards (vizitki)

Standard business card sizes are 9x5 cm. By the way, European sizes 85x55 mm are useful for clients who often travel abroad. The card design must be original. For example, you can reflect in the design the type of activity in which the owner is engaged.

Business cards can be corporate - they reflect the name of the company, and personal, where the name of a specific person is indicated. Including contact information (website address, phone number, fax of the owner, etc.) is mandatory. Business cards usually include the owner's name, business name, and contact information.

Today, no self-respecting entrepreneur works without business cards. Thus, making business cards can bring good income, in addition, this is a type of business that does not require large capital investments.

Let's talk about this type of entrepreneurship in more detail. But first, let’s talk about where the modern business card originates from.

Business card: an excursion into history (history of the business card)

The history of the business card dates back to the 3rd century BC. The first business cards appeared in Ancient China. Thin planks of bamboo, painted red, did not at all resemble Business Cards in our opinion. Chinese officials had such business cards indicating their name and position.

Business cards vaguely resembling modern ones appeared under Louis XIV, in the seventeenth century. They were proudly called “visit cards” and were available only to the highest French nobility. Of course, business cards were made manually, according to special orders.

Famous artists often designed such business cards, so the finished card was a work of art. Here family coats of arms were depicted, the title and name of the owner were written down.

In the 18th century, the fashion for business cards reached Russia. The first business cards, of course, appeared among wealthy, titled people. Later the number of users increased.

After the events of 1917, business cards went out of use long years. It was only in the late 80s, which were marked by the development of entrepreneurship, that business cards began to be used again. The popularity of business cards in modern society is growing every year, especially among business people.

Business card making business or how to make a business card

Thus, a home business for making business cards can bring in quite a decent income. Where should a future entrepreneur start?

Step one – purchase of equipment, which consists of a computer, color inkjet printer, laminator and paper cutter. It's better to get a scanner just in case. It is quite possible that you will only have to purchase a cutter: the rest of the equipment is usually available in every home.

To save money, it’s easier to download free analogues from the Internet. By the way, there are programs specifically designed for creating business cards. If you have never tried working with graphics, take a design course: the skills you acquire will be useful in other areas of activity.

Purchase materials for making business cards: paper, printer ink and laminating film. Buy paper of different thicknesses: some order simpler business cards, others want only cardboard, always laminated.

The production process is easy to describe. The main thing is to develop the design of the future business card. Then the layout is printed on a printer, laminated and cut at the client’s request. You can make 10 business cards from one A4 sheet.

stylish business cards examples vizitki

How to competently approach the search for clients?

In this business, making cards is easier than finding clients. Here you definitely need advertising. We offer an interesting and very effective move.

Visit enterprises, organizations, private specialists in your city and offer to make business cards for free. Someone will definitely say yes.

And then on the business card, made completely free of charge, in the corner you will leave the contacts of the card manufacturer. Owners of business cards will distribute them around the city, thus making you free advertising! If the design and quality of the card is at a high level, after this promotion you will have many - now paid ones! – clients.

Of course, using additional advertising - ads in the media, creating your own business card website - will only increase your chances. And most importantly, develop a business card to advertise your business, the most original and memorable one, so that you can leave contact information for people using any convenient moment.

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