The choice of chandeliers from different manufacturers in stores and markets is simply huge. The variety of designs and styles is amazing. Do not forget that a chandelier is not only an ornament, but it must also provide good lighting. Both the appearance of the interior and the mood of people depend on the quality of lighting. Because in rooms with weak light you always want to sleep, and bright light is tiring.

On the sale of chandeliers, we offer you to build a business.

In order to open a chandelier store, you first need to find out everything about the suppliers of the goods.
Ideally, you need to choose a supplier who has chandeliers of all directions and styles in his assortment, you can be sure of this. It is worth noting that suppliers sometimes give goods for sale, that is, you do not need to pay for it at first, you can pay for the goods after it is sold.

If you have already chosen a room for a store, made repairs in it, start placing chandeliers on the territory trading floor. Chandeliers must be placed according to the principle of dual functionality. Chandeliers in the same style, and for certain rooms, should be located separately as suggested on the site http://graffiti-svet.com.ua. You can also sell related products in the store - for example, spare shades, sockets and light bulbs.

When the assortment is selected and hung, you need to take care of creating a catalog of chandeliers.

To start, you can have your staff consist of a director, a cashier, several salespeople and an accountant. You will also just need to conduct an advertising campaign, you can use all the resources available to you, from distributing leaflets and advertising on the radio, and ending with the creation of a website on the Internet.

We want to give you some recommendations on choosing chandeliers that will be useful to both sellers and buyers. Chandeliers with a colored shade provide colored lighting. It is better not to buy such chandeliers, and you should not buy chandeliers that give shadows. Don't forget about novelties in this market, for example, halogen chandeliers with a remote control are in demand, as well as chandeliers made from new or unusual materials.

It is necessary to pay attention to the base. Chandeliers sometimes use lamps that have a non-standard base; subsequently, these lamps are quite difficult to find on sale.

In cheap Chinese chandeliers, you should not screw in lamps more powerful than 80W. Such chandeliers have poor quality cartridges, and there is a possibility that they will burn.

In the bathroom, you need to use lamps in a waterproof case or closed chandeliers.

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• Dialux
• Revolux
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Revenue figures largely depend on the correct lighting in the store. This is especially true for those products, the color nuances of which are extremely important for the buyer - for example, clothing, accessories, decorative cosmetics, children's products, etc. The founder and CEO Moscow company NLT (New light technology) Mikhail Gusmanov.

Founder and CEO of the company NLT (New Light Technology), an expert in retail LED lighting. Has two higher education: Cherepovets Higher Military Engineering School of Radioelectronics and Institute computer technology MESI. NLT serves more than 2,000 clients in Russia and the CIS countries.

What is the "correct" light

In modern visual merchandising, the right light is 60% of success, that is, more than half. But many still think that the cost of light in the store is exactly the item due to which you can cut the "bones". And the result of such savings in light indoors is a dark store, in which, as a result, sales are not very good.

It must be taken into account: the buyer has become capricious - he will not buy things that he “does not see” and will not go into the store, where it is dark and stuffy. A person is not ready to spend money if he is provided with the service of the 90s. And the lack of professional lighting plays an important role here.

The basis of the right light is not only showcase lighting and good product illumination, but also the right color temperature, zoning, illumination uniformity, etc. Everything that creates the overall atmosphere in the store. A lot also depends on the characteristics of your customers and what exactly you are selling. Each product has its own light, each client has an individual approach.

Even having designed and bought good lamps, you can get a dark store. As a rule, this happens because the scheme for arranging lamps and removing light sources from the retail space (shelves, racks, mannequins) is not observed.

If builders hang a busbar or a ceiling half a meter or a meter higher, the light level can change by 15-20% of the calculated

Special software- Revolux or Dialux - allows you to reproduce in 3D format the interior of the store in detail and optimally arrange the lamps without forgetting a single zone.

No extra fixtures - no extra costs, but it is important to carefully place and direct the fixtures in the finished store, as any deviation from the designed area degrades the quality of illumination.

Why lighting is important

Recently we had a case with a children's store. IN mall there was a reconstruction of a perfume shop, which was located nearby. The owners of the shopping center decided that such a chic store could no longer coexist with a "store from the 90s" and asked the owners baby store also carry out reconstruction to match the neighbor.

We studied existing lighting and developed new system- based on track lights with a warm tone (color temperature - 3000K). And children's colored goods began to look bright, the store acquired a completely different look. The result is clearly visible in the photo.

Before replacing the old lighting system:

After replacing the lighting system:

Another interesting case turned out with one of the outlets of the Tervolina footwear and accessories network. The store is located on the first floor of the mall. The total area of ​​the store is 300 "squares". It is conditionally divided into male and female zones. The general illumination in the store in some areas was 100-150 lux (lux - a unit of illumination - editor's note), with a minimum standard of 800 lux.

Based on the budget set by the customer, we selected LED lamps. Already at the moment of replacing the lamps in the men's area, we noticed that there were more buyers. In an hour of work on the reconstruction of the light, four pairs of men's shoes were bought at once. The store has been operating since then for the third year and shows a stable result - sales increased by 30%.

In lighting, it is important to consider everything:

• Trading floor lighting, zoning.
• Illumination of shelves and goods.
• Light in windows.
• Checkout area lighting.
• Warehouse light.

Each site has its own characteristics and requirements. It is impossible to single out one thing, because only an integrated approach to lighting in a store can create the right atmosphere for the buyer. And each store requires an individual approach.

For example, often in the departments of decorative cosmetics use fixtures with low CRI (color rendering index). Poor girls run outside to find out what shade of lipstick or eye shadow they are actually buying. In general, according to our observations, in Russia 90% of cosmetics stores have such problems with light.

We are also seeing a problem with lighting in offices. Unfortunately, almost all manufacturers of office lighting are focused on the high efficiency of lamps and their low cost. As a result, we get lamps with a cold unbalanced spectrum, with a low CRI - usually 65-75. Office workers who work in this light get tired very quickly and lose their ability to work. The employer saves on electricity, on the cost of the lamps themselves, but in fact loses in the efficiency of their business. And I think this is much more money than he saves and plans to save on electricity.

Mistakes in the lighting of retail facilities

Basic Placement Mistakes track light(highlighting to highlight an object, product):

1. At high altitude, lamps with a wide angle of illumination are placed.

2. On the busbar (a structure that can be easily configured or modified to supply electricity), they put a lot of low-power fixtures in an attempt to achieve high illumination.

3. The busbar is mounted far from the edge of the shelf (should be no further than 1.2 meters), the lamps do not provide high illumination from a long distance to the goods.

4. Use lamps with low efficiency, but increased current. This allows you to "accelerate" the lamps to a high luminous flux, but they quickly fail, the luminous flux degrades (down to 70% of the original) and the color temperature (shift to purple, blue and green shades).

5. Very bulky cases are used from old MHL lamps (metal halide lamps), which are not optimized for efficient heat removal from the crystal.

6. The ceiling is white, but black busbars and fixtures are used. Or vice versa - the ceiling is black, and the body of the lamps and the busbar is light. Sometimes, of course, this can be a design idea. In other cases, it's bad.

7. Incorrect placement of the busbar in shop windows (incorrect lighting of dummies), near mirrors (blinding the buyer), in fitting areas (insufficient lighting), in entrance groups (zoning is not respected).

Basic Mistakes general flood light:

1. Wrong color temperature.

2. Incorrectly selected power and luminous flux when using high non-standard ceilings - as a result, insufficient lighting.

3. Incorrect use of light-diffusing materials (lumen loss can reach 50%).

4. Incorrect lighting angles (too narrow give spots, too wide - insufficient lighting or uneven illumination).

5. Incorrect arrangement of lamps in the trading floor.

Here is a photo example of the incorrect arrangement of lamps in the trading floor.

Dark shelves, cold light in a bookstore:

Very often when illuminating shelves, LEDs with a low color rendering index (CRI 60-65) are used. 80% of the tape you can buy on Russian market, has such indicators. The product on the shelf has one color, but when it is picked up and the product is illuminated with general or accent light with a good indicator, we get a different shade. In what cases does this happen?

The powerful tape is used without an aluminum channel, which effectively removes heat, as a result, the tape quickly degrades and fails.

A low-quality tape is used, which degrades and goes into the purple or blue color range - we get “blue magazines”.

The LED strip is inexpensive and has a low luminous flux, insufficient to illuminate the goods on the shelves.

WITHLED strip "gone" into the purple range

What to consider when lighting a product

The style of a lighting fixture is determined by its quality, appearance and performance technology.

1. Modern lighting fixture uses LED light source, it is important to properly divert to ensure longevity and efficiency. thermal energy(radiator) and provide high-quality power (current source).

2. It is important to have an optimal reflector that ensures minimal loss of luminous flux due to internal reflection.

3. In the place where the LED and the radiator are attached, it is necessary to ensure maximum thermal conductivity, which is achieved by special thermal paste. Poor-quality paste dries out after a few months - and the lamp fails. Modern thermal pastes should provide effective thermal conductivity for up to 5 years.

4. Stylish lighting fixtures different types used in the same room must have a stable color temperature in one of the selected values. For example, if the warm gamma is 3000K, all instruments should have deviations of no more than ± 100K.

5. The body color of the track light must match the color of the track. Most designers require the fixture to be all the same color, but many manufacturers paint the heatsink black and the body white.

6. Mounting elements in the ceiling, on the busbar or wall must ensure multiple installation and dismantling, exclude incorrect connection and compliance with the rules of the PUE (rules for the installation of electrical installations).

7. The paintwork must provide efficient heat dissipation.

Chandeliers have always been considered a luxury and art item. Regardless of era and continent. Little has changed in the modern world. On the contrary, today chandeliers are no longer only an indicator of wealth and aristocracy, but rather a separate design element. Fashionable, beautiful, versatile and essential for every home. This lamp familiar to everyone can emphasize the severity of the living room, give a business tone to the office, create comfort in the bedroom and a mischievous mood in the nursery. But for this it is necessary with all responsibility to approach the choice of a ceiling chandelier.

The modern market is represented by the widest product range. Combinations of many types and styles create thousands of unique designs from hundreds of manufacturers. Choosing a chandelier in such a variety was not an easy task. We will try to tell you in as much detail as possible about each step towards your ideal purchase and about the possible nuances that you will encounter.

It is almost impossible to provide absolutely universal recommendations for choosing a chandelier. After all, the final decision depends entirely on personal preferences and capabilities. But in order for the purchase to bring moral satisfaction, harmoniously blended into the interior and served as long as possible, we turned to our experts for advice. And here's what useful information we got.

When choosing a chandelier, it is necessary to take into account many factors that can be conditionally divided into two areas:

1 According to the characteristics of the room in which the chandelier is chosen: area and shape, type of room, features of the ceiling, interior (style, design, color scheme).

2 According to the characteristics and parameters of the chandelier itself: connection options, product material, light (power, brightness, direction, color of lighting), number of horns, type of lamps and base.

How to choose a chandelier? What do we pay attention to when buying?

Buying a chandelier, guided by only one parameter - "I liked it", you can encounter fairly common problems. Dim light, exorbitant energy consumption, not all types of lamps are suitable or difficult to find replacements for them, “too bulky”, etc.

If you technically competently approach the solution of this issue, then you can bypass all possible inconveniences during further operation:

1 Style, color and size. When choosing a chandelier, consider the overall style of the apartment or house, as well as the room where you plan to hang it. Shape, color, design - everything must match the environment. Do not forget about the dimensions of the room - the chandelier should not be lost against the general background or, conversely, overload the interior.

2 Mounting types: hook or mounting bar. All pendant lamps are mounted on a hook, ceiling lamps - on a mounting plate. When choosing a chandelier, you need to take into account a number of ceiling parameters: height, finish, material, etc. There must be at least 2 meters from the floor to the lamp. With ceilings above 3 meters, this parameter is already calculated individually, taking into account many factors. If you technically have only one type of fastening, then choose a chandelier from this group.

3 Lighting power. To ensure proper comfort in the room, it is necessary to properly organize the lighting and take into account several parameters of the chandelier: the number of shades, their direction (up / down), the power of the lamps individually and in total, switching modes, the presence of a dimmer and other features.

4 Types of lamps used: incandescent, halogen, fluorescent, LED. It differs not only in efficiency, energy consumption and light spectrum. In some chandeliers, only lamps of a certain type and power can be used. Before you finally choose a chandelier, you need to clarify all these nuances.

5 Specifications lamp: materials of parts, number of switching modes, the ability to connect a dimmer or remote control, switching method, type and material of the cartridge, direction of the horns. All this affects the capabilities of the chandelier and its use in a particular case.

Which chandelier to choose in the hall or living room?

The living room is the main place of any home. All festive events, receptions of guests and relatives are held here. In this room, calm and quiet family evenings are held. It is very important that the chandelier not only “fits” into the interior, but also creates the right atmosphere. The light in the living room should be bright, illuminate all corners. But at the same time, the "warmth" of lighting is also important - this will create a certain comfort and predispose to pleasant communication.

If the height of the ceilings and the dimensions of the room allow, then you should take a closer look at the suspended massive chandelier. It will give solemnity and completeness to the overall interior. What in this case to choose a chandelier in the hall? Classical crystal or modern in modern style? It already depends on the design solution implemented in the room.

With standard room parameters and ceiling height, a pendant lamp will look out of place and even, in some cases, create inconvenience. The most optimal solution is a ceiling chandelier. You will noticeably save the distance from the floor to the lamps. A variety of models and styles will help to realize the most daring decisions in the interior.

When choosing a chandelier for a hall according to its parameters, our experts recommend looking at models with several switching modes or the ability to adjust the intensity. In this case, you will be able to control the lighting of the living room depending on the circumstances.

How to choose a chandelier for the bedroom?

Any bedroom is, first of all, a place to relax and sleep. Here you want to calmly gain strength after a hard day at work, an active weekend or a stormy holiday. And choosing a chandelier for the bedroom, this is taken into account in the first place. Soft and diffused light in this room should create a calm and warm atmosphere.

A chandelier for a bedroom should match the interior, not be bulky and at the same time not get lost in the general background. As a rule, the bedroom is compact, so you can look at the ceiling-type chandelier, as well as wall lamps from the same series. It is better to place them on both sides of the bed. A large number of models on the modern market, made of various materials in a wide color palette, will help you choose a chandelier in the bedroom that matches any design solution.

When choosing lighting fixtures in this room it is recommended to pay attention to practical lamps with several switching modes and with remote control. This will allow you to adjust the lighting to your mood without having to get out of bed.

Which chandelier to choose for the kitchen?

Every day begins with a morning cup of coffee or tea in the kitchen. It is always better to spice up a charge of vivacity with a positive attitude. Of course, a pleasant interior and appropriate lighting helps in this. But when choosing a chandelier for the kitchen, you need to know some of the nuances that will help you make a more practical purchase.

Particular emphasis must be placed on the material and design of lighting fixtures. After all, in this room, during the cooking process, the humidity rises, and microdroplets of fat appear in the air. Because of this, the chandelier in the kitchen is subjected to additional tests: it becomes covered with moisture, quickly becomes dirty. In order for it to last as long as possible and, at the same time, not cause additional trouble, more practical materials should be chosen. Ideal: glass, metal, acrylic, etc. But textiles and wood may require increased attention and care.

Also pay attention to the design and moisture resistance. The chandelier in the kitchen should have such a structure that moisture does not accumulate inside. And the presence of an initial degree of protection will prevent water from entering the lamp.

How to choose a chandelier for the kitchen according to the degree of illumination and the properties of light? Cool white light or warm? There are no specific rules, everyone chooses based on personal preferences and design solutions in the interior. The main thing is that the light is bright, and all hard-to-reach corners of the room are illuminated with additional lamps.

Which chandelier to choose in the children's room?

Children's room is the most intimate place in the house, a separate magical world for your child. The chandelier in the nursery should not only be a great addition to the interior, but also meet the basic safety requirements:

Avoid downward light, so that the lamps do not shine into the child's eyes during sleep or rest,

Try to refrain from buying lamps with glass or crystal shades,

Pay attention to the absence of sharp corners and heavy metal elements,

Give preference to safe lightweight designs consisting of textiles and plastic.

Even if during the stormy fun your child decides to test the lamp for durability, he will not be able to harm himself.

Choosing a chandelier in the nursery for any interior is now quite simple. Most manufacturers of lighting equipment pay Special attention this direction and produce entire series in various thematic designs. Thus, any design solution will be complemented by a wonderful children's lamp.

How to choose a chandelier in the hallway?

When lighting the apartment, you should not lose sight of the entrance hall, because it is from it that your house begins. It is best to meet guests or relatives in a pleasant and warm atmosphere.

The chandelier in the corridor is selected, as a rule, based on the shape of the room. If the room is long and narrow, then an elongated lamp will successfully fit into it. You can choose any shape: rectangular, wavy or non-standard. A similar result will be given by a group of several lamps of the same series, placed along the length of the hallway. To expand the possibilities in lighting, you can use ceiling chandeliers with rotary spots. This will allow you to direct light into unlit corners of the room or to place accents on various interior items.

Chandeliers for the hallway and corridor are presented on the modern market with a wide range and many options for execution: pendant and ceiling chandeliers, wall-ceiling and spotlights. And the use of various light sources (LED, halogen) will allow you to choose the perfect addition to your interior.

Regardless of the style and interior design, the lamp always occupies an important place in any room. Therefore, before choosing a chandelier, it is necessary to take into account many factors that we have tried to list in this article. Doing it yourself is not an easy task; it is better to seek the advice of an experienced specialist. A true professional in his field will help with the choice of a chandelier, take into account all your wishes, goals, characteristics of the room and other nuances.

* Calculations use average data for Russia

Any idea is often compared to a light bulb. A business idea can be compared to a green light bulb - by analogy with the notorious American currency. And it is quite realistic to make money on the sale of these same light bulbs, only real ones (trading business ideas is a very special business). Lighting devices, without exaggeration, are needed in every room, in every room, and depending on the purpose, the range of lighting products can be huge. Ordinary incandescent lamps generally belong to consumer goods, because they often burn out and leave the inhabitant without light. Mankind can no longer do without artificial light, and this need can make quite good money.

Today's lighting market, of course, is filled with entrepreneurs, but you can take your place here, the main thing is to offer the buyer those goods that no one else has. Directly something new in terms of technology is unlikely to be found, but it is quite possible to purchase interesting lighting fixtures that will attract the attention of the consumer. A light store, however ambiguous it may sound, can be a good idea for your undertaking if you approach this matter correctly.

Lighting devices can be completely different directions. For residential premises, their products are designed, while the purpose of the room also determines what type of device can be installed. Industrial buildings are particularly demanding not only on the intensity of lighting and its quality, but also must be resistant to the production environment. The advertising industry especially needs lighting devices, because a bright, iridescent signboard attracts people's attention quite well. People of different professions need their own light source, and the device must be arranged in a special way (the simplest example is a flashlight on a miner's helmet). A car cannot do without light bulbs, which, through the lenses of the headlights, give out a beam of light, so necessary for safe driving. Electricity has given people the opportunity to engage in almost any activity around the clock, and almost anyone needs one or another lighting device. That is, in this business there is no limited contingent of consumers, absolutely everyone needs a product.

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There are enough specialized stores, especially in large cities, but not all stores can provide all kinds of assortment, so there are still specific niches that can be occupied. However, no easy competition is expected in this endeavor, and you will have to constantly monitor the market, look for new ideas and, most importantly, constantly conduct marketing research and campaigns. Success depends on the ability of the entrepreneur to resist the efforts of competitors who are unlikely to calmly give up part of their clientele.

Registration is required to get started. entrepreneurial activity, any form is suitable, whether it is an individual entrepreneur or a legal entity. The entire registration procedure will require about 20 thousand rubles, upon completion of which the entrepreneur will receive a code (OKPD 2) 47.59 retail furniture, lighting fixtures and other household items in specialized stores.

It is necessary to immediately decide which customers the store will be designed for, in order to organize the supply of relevant products in accordance with this. The most conditional division into lighting fixtures for residential and industrial buildings. There is also a separate segment - auto light. In essence, these products are sold in specialized stores, the client comes there to buy bulbs for his car, and this group includes not only standard products, but also all kinds of additional running lights, lighting systems, headlights, and so on in the same vein. . Yes, and when registering, you will need to indicate that it is supposed to work with automotive products (despite the fact that these are all the same light bulbs and lighting fixtures). However, the largest lighting store may offer a similar list of specific items and have an additional good income. Whether it is worth doing this and making it difficult for yourself, whether it is advisable, the entrepreneur himself decides, but at first it is probably not necessary to allocate a whole department for automotive accessories. You can limit yourself to purchasing standardized light bulbs that fit almost all models. There is such an idea, and you can forget about it, or you can earn money on it.

But what you need to do in this case, of course, is household lighting fixtures. This is the target direction, for these goods people will come in the first place. With all the variety of manufactured lighting fixtures, the client will look for something unusual, sorting through the options for a long time and doubting. Of course, there will be those who need an ordinary chandelier in the kitchen, regardless of how it looks, the main thing is to be cheap, and all these factors make you have a large assortment a variety of goods of different price segments and for various purposes.

As an idea, of course, the opening of an elite-level lighting salon can be considered, but a critical number of customers will be missed. A person needs a choice, but offered within the same price category. The larger the range of supplied items, the more attractive the store for the consumer. Here, in addition to quality and price, it is focused on diversity, and a significant assortment will become a good competitive advantage.

In such a business, sometimes even slightly inflated prices compared to competitors play a lesser role than a good choice and many solutions for every taste of the client. Depending on this, the size of the room is also selected, which starts from 50 m 2. Of course, you can open a small shop with a meager selection, but the most sold product in such a store will be ordinary light bulbs. That is, the goods will lie, withdrawing funds from circulation, the proceeds will be minimal, and the only savings (and that insignificant) will be only in renting the premises. A successful lighting store must not only have in stock, but also demonstrate a large number of goods, and therefore very small a store it can not be.

The location should be chosen based on high traffic, optimally - the city center. It would be nice to be located in a shopping center, and here even a cramped small room will justify itself. If it's separate standing shop, then it should be located on busy streets with a large number of people passing by. Advertising will attract customers who purposefully go after the lighting fixture, but random visitors will also be a good source of income. The cost of rent in this case may be slightly higher than in the whole city, but these investments will more than pay off (only if there are no competitors at all across the road and nearby). It is difficult to name the monthly expenses for paying for the premises, but about 50 thousand rubles will most likely be required. It is also possible to be located in residential or sleeping quarters, and business can flourish, but then you will have to focus mainly not on all residents of the city, but only on the inhabitants of the area in which the point is open. In some cases, this is even the most profitable solution, especially when the central and busy streets are occupied by competitive shops. But opening in industrial districts can be justified only if the store has a department of industrial lighting equipment. As a rule, the most simple products, designed for residential use, but some enterprises need products with increased resistance to moisture, aggressive environments, and even explosion-proof. To have such goods in the assortment means to attract a significant number of additional consumers, represented mainly by legal entities. And they will make purchases for larger amounts and in larger sizes.

In general, we can say that any customer will appreciate if the store offers lighting fixtures for all needs. Today the customer buys a simple chandelier, and tomorrow they come back for something else, because "everything is here." Pleasantly surprised by the choice, he will also recommend the store to all his friends.

The consumer, of course, wants to get the goods here and now, but sometimes the point of sale does not have what he needs. Some part of customers will definitely leave without finding the product they need. In an attempt to meet the needs of customers, you can set up work via the Internet. Your own website will become a good informational and advertising platform and will provide an opportunity to sell especially unusual, and therefore rarely bought, products through an order.

The work of a lighting store initially involves either cooperation with one very large supplier with a large range, or with many small ones - this is how the assortment variety is formed. The concluded contracts will allow, if necessary, to additionally order unique devices in batches, including by special order. The client should be able to leave a request directly on the site, what to pick up later in the store, which will act as an outpost. For various reasons, goods not redeemed will simply replenish the assortment of the store, that is, funds, of course, are frozen, but this does not make the situation critical. As in any business where there is a huge list of products sold, here you will need to conduct an ABC analysis in order to know after the first month of work what is in demand by the client and what is just “for appearance”.

Separately, it is worth mentioning the sale of external lighting devices of large dimensions, as a rule, these are neon signs and other advertising luminous products. They are often made to order, which imposes on the seller the obligation to find a manufacturer, but in this case, the seller becomes an intermediary who, in fact, does not risk anything. As an option for developing your own business, you can offer advertising companies or private entrepreneurs not only the creation of signs, but even their subsequent installation. Here again, you can either play the role of an agent who finds installers and receives a commission for this, or hire your own staff of workers who perform such services. It's kind of already separate view business, but related and, most importantly, quite expedient, because customers come to the lighting salon with the expectation that even a non-standard order will be fulfilled here. All this greatly increases the competitiveness of your business, gives coverage to a large part of the market and increases your reputation.

Ready-made ideas for your business

Work with industrial enterprises Those who need a special device with non-standard properties also require the implementation of an individual order for the collection of the necessary product, although in this area there are many typical products that will satisfy the vast majority of firms.

The outlet itself is divided into departments for the convenience of visitors. A person should not wander around the entire room, looking for goods of the category he needs. Departments can be formed according to different principles: the type of light source used, purpose, type of lighting, installation method. The list can be structured like this:

Location (mounting method)

• Wall (sconces)

  Ceiling

  floor standing

  Suspended

  Embedded

  Desktop

Lighting type

• mixed

  exposition and decorative

  Night or for dark rooms

lamp light source

• incandescent

  Halogen

  Diffuse and reflex

  LED

  Fluorescent

  sodium

• Based on inert gases (xenon and neon)

Purpose

• Industrial

  For underground work

  For outdoor lighting

  For living spaces

  Devices for the work of filmmakers and photographers.

In addition, there may be auto light, ordinary light bulbs, flashlights and other trifles, as well as related electronic goods like adapters, tees, extension cords, switches, and the like. It is better to hire a consultant to advise visitors if the store is spacious enough. Although only one person can serve the salon, who acts as a cashier, consultant and administrator, the entrepreneur himself can become one. But it is optimal when there are two people in the store - a cashier and a consultant, while both can perform both functions. They must also be able to pack the product if it is taken from the display case. Special qualifications are not required here, employees should just be polite and trained people, so you can find employees who are ready to work on average for 20 thousand rubles a month. Amount of starting capital this project will be:

Registration - 20 thousand rubles.

Room rental - 50 thousand rubles.

Outsourcing, utility bills - 10 thousand rubles.

Wage- 40 thousand rubles.

Purchase of goods - 300 thousand rubles.

Bookkeeping and housekeeping are outsourced. The purchase of the initial batch of goods can be made for a different amount, it all depends on the intended range of work and the amount of funds available. Thus, the required funds for opening - 470 thousand rubles, monthly expenses - 100 thousand rubles. Markup on miscellaneous goods can be completely different, for household trifles it reaches 100%, and for unique and expensive goods no more than 10%. If the average markup is 50%, then the implementation of the initial purchase in one month will bring 150 thousand rubles, Operating profit at the same time, it will amount to 50 thousand, and net - 42 thousand 500 rubles (simplified taxation system, the calculation is made according to the "income minus expenses" scheme). It is unlikely that it will be possible to reach such a level of sales in the first months; advertising, discounts and promotions will be needed. However, there are prospects in this type of business, especially if you deal with related services.

A particularly good source of income can be the creation of designer lamps, that is, the fulfillment of an individual order of the buyer to create a unique thing. At the same time, for similar service both just a person who decided to implement a design project, and the design studios themselves, who select products for their client, can apply. To create designer lighting fixtures, you can hire your own master who will perform such work. Accordingly, the cost of such a service will be very significant, but the demand for piece goods is unlikely to decrease from this. In general, all non-standard solutions in such a business can be developed if both taught and executed correctly.

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