According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

That's why entrepreneurs today are looking for current ideas 2020 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2020 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

1. Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the most quality goods and at the same time go bankrupt if they are not in demand by clients;
2. Market volume. In some niches, the number of stores is measured in just a few - however, this does not mean that there is no competition in them. Perhaps there is simply nothing for more operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. Presence of competition. You need to understand that virtual trading giants are already operating in some categories, and a newcomer is unlikely to be able to compete with them. On the other hand, new niches are created every day: a businessman who has managed to occupy one of them has the right to count on his share of the profit;
4. Entrepreneur qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly study the features of the product in order to professionally advise clients;
5. Investment sizes. In some categories, significant capital investment is required to create an acceptable range of inventory. When choosing a niche, a businessman should adequately assess his financial capabilities;
6. Profitability. In online advertising there is the concept of the cost of attracting a client. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining a warehouse and shipping goods;
7. Average check amount. The overhead costs for fulfilling each order are usually independent of the cost of the product. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and ship - there is no need to rent a large warehouse, hire loaders and vehicles for transportation;
9. Availability of suppliers. Reliable suppliers of the most popular products of 2020 should work in the chosen niche. It is advisable to have several of them - this way you can choose the most favorable terms of cooperation;
10. Duration of the transaction cycle. The maximum interval between completing an order and receiving payment for it is no more than two weeks. Otherwise you might sell everything stocks and be left without working capital;
11. Frequency of purchases. Earning money from repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6–12 months;
12. No obsolescence. You should be wary of new products on the 2020 market, which are often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer felt boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

• Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2020 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
• Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2020;
• Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring request frequency, by keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
• Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2020: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build profitable business, you should know what people buy most often on the Internet: 2020 statistics allow you to make a rating of the most popular product categories and highlight niches with high markups among them.

Small household appliances

Small Appliances tops the top selling goods on the Internet in 2020. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

• Household appliances - vacuum cleaners, irons, steamers;
• Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

1. Set a price lower than competitors;
2. Look for affordable analogues of products famous brands;
3. Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to carefully monitor fashion trends and update the assortment in a timely manner - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide assortment, the ability to choose a model with the desired technical characteristics and a price that is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, in Lately thanks to reasonable pricing strategy and the quality control policies of Chinese manufacturers, the popularity of brands such as Xiaomi or Meizu is growing, which allows many aspiring entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to install digital technology the markup is higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand recognition and personal experience use of certain means. The most popular products in Russia in 2020 are:

• Hair dyes and strengthening balms;
• Everyday cosmetics - mascara, nail polishes, lipstick;
• Depilatory compositions;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular trade marks and products they use or have previously used. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the range of virtual point of sale should consist of products widely represented on the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, reaching regular stores only after some time. The list of current products for sale 2020 includes:

• Processors;
• RAM, motherboards and video cards;
• Hard drives and SSD drives, flash drives;
• Power supplies and housings;
• Printers, scanners, MFPs;
• Monitors;
• Mining equipment;
• Laptops and netbooks;
• Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household products

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - starting with cutting boards and ending with fireplaces for the dacha. Among the best-selling products of 2020:

• Dishes and kitchen utensils. Chinese goods in this category are in demand due to their low prices, and European goods due to their high quality;
• Home textiles. The top seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Goods for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

• High quality and safety of goods;
• Availability of hygiene certificates;
• Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, the list of popular products for sale on the Internet 2020 includes other products worthy of attention:

1. Diapers, rompers and other knitwear for newborns;
2. Diapers, sanitary napkins, powders;
3. Baby food, milk formulas;
4. Pacifiers, feeding bottles;
5. Strollers, cribs, children's bedding;
6. Walkers, children's bicycles;
7. Coloring pages, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and receive advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. The low price of an online store combined with costly long-distance delivery may actually turn out to be more expensive than the high cost of goods in a regular hardware supermarket plus a budget transportation service.

Therefore, large household appliances remain in the top products for sale mainly due to large retail chains, having the necessary resources for its purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city dwellers suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types fitness: each of them can become a client of an online store selling sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2020 as:

• Sports equipment and exercise equipment;
• Sports nutrition;
• Tracksuits, training clothes;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice more narrow specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2020 in an online store:

• Car tires;
• Navigators;
• DVRs;
• Radio and speaker systems;
• Child seats;
• Alloy wheels;
• Alarm systems;
• Motor and transmission oils;
• Batteries;
• Seat covers and floor mats.

Handmade goods

Businessman going to sell goods self made, can be put up for sale as souvenirs self-made, as well as products of other masters. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in the organization of trade. The top 10 most popular products for sale online in 2020 include:

• Paintings;
• Knitted products;
• Handmade toys;
• Leather bags, wallets, belts, purses;
• Figurines, vases, decorative items;
• Flower pots;
• Wooden cutlery;
• Jewelry and decorations;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. Yes, in order food products via the Internet are definitely interested:

• Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
• Working people who do not have time to go shopping;
• Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are the high price, clearly defined the target audience, huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

• Food for birds, fish, cats and dogs;
• Hygienic fillers;
• Flea and tick products;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cages, carriers, houses;
• Clothes for animals.

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2020 are:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sporting events;
• Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Really, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited site.

Chinese products

Due to minimal requirements for start-up capital and high profitability, China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting your own business on the Internet. and other Chinese trading platforms are:

• Shoes, clothing;
• Bags, belts and other accessories;
• Automotive Products;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

Video on the topic

Trends in virtual trading

While studying, an aspiring entrepreneur should pay attention to modern tendencies virtual trading market:

• The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
• The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
• The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2020, but also learn how to sell his goods correctly:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer technology, household appliances, clothes and shoes of famous brands;
2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
4. The site should at least be displayed correctly on mobile device screens, although having its own application seems more desirable;
5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think about the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you can’t decide on a line of business, check out the most popular ideas for what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every novice entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, just test the niche you have chosen using a special service. With its help, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, and accordingly, you will not be able to make a good profit from its sale. If hundreds, or even thousands of online users search for a product every day, this means that you have made the right choice.

Before you make a final decision on what to sell through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who can give advice and attract buyers to him.

Book trading

Its main advantages:

• Low purchase price;
• Inexpensive, convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collectible editions sell especially well online.

An online book store is a great option. Since books are a fairly in-demand product, all initial investments pay off in the shortest possible time. Such products are usually marked up by 50–70%. The disadvantages of business include the high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the most the best option How to sell in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea for 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and returns of equipment with manufacturing defects. The markup on such goods ranges from 15–45%. Electronics rank high on the list of best-selling goods on the Internet, so trading in such goods will in any case bring good profits.

Childen's goods

If you are looking for something profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their babies, so sales of children's products are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for aspiring entrepreneurs who are starting from scratch is offline, and some of the things that will be brought in for commission are put up for sale in an online store. Thanks to this, you can make a profit from sales without investing money in purchasing goods.

Goods for pets

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you might want to ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and websites for men. When the business begins to develop, you can add hunting and outdoor products to the range.

Intimate goods

Can't find interesting idea What can you sell in an online store? Recently, many sites have appeared on the Internet that offer erotic products. This is a specific product, but it has its consumers. Many people are embarrassed to buy such goods in specialized stores, so they order them online. If you have not yet decided what is better to trade in an online store, please Special attention for this profitable idea. There will be no problems with the delivery of such goods, and you can earn a solid income from its sale.

Auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with small investments, you can initially sell spare parts for a specific brand of car. When choosing a specialization, keep in mind that during a crisis they often buy parts for domestically produced cars.

Most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good, stable profit. Let's figure it out, shall we?

It could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products made from wicker;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring decent profits. During the crisis, many consumers prefer inexpensive, high-quality products, so they often visit online stores that offer cheap goods from China.

If you decide to get into this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the assortment, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese internet stores offer free delivery, which means you can order goods directly from China from the manufacturer and resell them on their website. If you want to bring good profits, enter into cooperation agreements with enterprises retail and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you won't get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in website promotion, it will begin to generate income in 2–3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 customers who visit an online store, only 1 person makes a purchase. In our country, people do not have much confidence in online trading, so 1 out of 500 people decide to make a purchase.

Some resources bring in only 5–6 thousand rubles per month, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a high level, you will need about 10 years of intensive work and substantial investment.

In addition, I would like to note that earnings and profits of online stores are two different things. Today, there are many enterprises operating online with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintaining and developing the business. They have been working in the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that bring huge income. It all depends on the choice of product and your attitude to the matter.

conclusions

We looked at several ideas that are profitable to sell through an online store. As you can see, the range of products is quite wide. To achieve large sales volumes, offer customers high-quality service and affordable prices. Also, do not forget about high-quality, effective advertising.

In order to start an online store, you must first decide what you will sell and find the right product or service. This is especially critical if you have limited funding: a mistake can be fatal. While launching various Internet projects, we formulated the basic rules for such a choice through trial and error. They are quite obvious, but, nevertheless, many people make mistakes at the start.

The product must be compact. You shouldn't start trading by selling pianos. You will have to rent a warehouse, hire a mover, rent a car, and these are huge expenses.

The product must be high-margin. Cell phones with 5-10% margins do not generate enough money when sold. We have empirically established that one sale should leave at least 1,500 rubles in the company’s pocket. This is the absolute minimum. If it is less, then in case of an error you will not be able to compensate for your expenses. From each order you must receive enough money to pay for all failures associated with loss, theft of goods, or customers refusing the goods.

The product must be dear. You can’t sell teaspoons at the start: they are too cheap. You need to sell too many of them to make any meaningful money, and when starting a business it is very difficult to sell a lot. Therefore, it is better to sell a small, but expensive product.

The product must be such that it is difficult for the buyer to compare it. This is necessary so that you can set a high price for the product and avoid dumping wars. An identical product - such as an iPhone or household appliances - is too easy to compare. If the buyer can easily choose the lowest price, then a price race occurs, which leads to a decrease in profits.

The product should not quickly lose value. The same photographic equipment loses a third of its value in six months. But, for example, a Parker fountain pen will cost exactly the same in two years as it does now.

There must be a market non-competitive. Starting a business by selling phones or cameras is suicide. You won't sell anything because there are already hundreds of competitors in the market and you will have to spend too much effort convincing the buyer to buy from you and not from them.

A good supplier is essential. The specificity of online trading is that you often take goods from the supplier for the buyer’s order. And the buyer can refuse the purchase, even before it is completed. For example, a person orders 10 spoons, 5,000 rubles each, and then changes his mind about purchasing them. If the supplier does not accept these spoons back, then you will have big problems: you have 10 unnecessary spoons in your warehouse, which means they are frozen working capital. Therefore, it is very important to find a supplier who, firstly, accepts the goods back without problems, secondly, is ready to sell for one spoon, but at a dealer price, and thirdly, accepts different shapes payment.

Calling a spade a spade, you should look for a product and a niche where you can work almost monopoly. It is the absence of competition that will allow you to keep the right price and achieve such a level of profitability that the mistakes you make (and it is impossible not to make them at the start) would not kill your company.

A monopoly may be temporary and exist within a very limited range of goods or in a small consumer segment, but it must be just that: a monopoly. Starting a business in a highly competitive segment is a sure path to bankruptcy, especially if you are starting from scratch.

Text: Nika Matetskaya

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and others intensified trading platforms. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there.

Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online?

Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

• 1 Where did you buy the best-selling products online in 2020?
• 2 How to Find Out Which Products Are Selling Best Online
  • 2.1 In 10th place - large household appliances
  • 2.2 In 9th place - tickets
  • 2.3 In 8th place - cards for paying for services
  • 2.4 In 7th place - clothes
  • 2.5 In 6th place - PO
  • 2.6 In 5th place - product group for children
  • 2.7 In 4th place are cosmetics and perfumes
  • 2.8 Top three sales leaders
• 3 Conclusions
• 4 What makes a product the most purchased online?

Where did you buy the best-selling products online in 2020?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web message boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not purchased online as actively in 2020, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size.

Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2020:

• concerts and shows;
• sporting events;
• cinema and theater;
• railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• for payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software It’s easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, licensed software is purchased commercial organizations, government agencies, users concerned about the safety of their information.

The most popular were:

• Windows operating system;
• license for antivirus software;
• Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail sales, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfumes are bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• LED lightening;
• hobby goods;
• spare parts and accessories for machines;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most purchased online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

Usually, online shopping committed by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online

Kim Ahan

Entrepreneur, investor
Co-founder of 6 companies
Author of a blog with an audience of over 400,000 people

A profitable business is a business that is built on the sale of high-margin goods or services. The proposal must have high demand and maximum markup. High-margin products provide good profits. Margin is the profit made from the difference between the purchase price and the selling price. So, what goods are profitable to trade at retail? How to open a profitable business?

Markup on sales product

Profitable sales will not only help keep the company afloat, but will also bring good income. To make a profit, each seller must compile a list of the most in-demand and popular products, which are characterized by maximum demand and high markups. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on a product set by an entrepreneur can vary and be very high. Such markups are established due to the fact that there is no maximum threshold and no one controls them. But here you need to clearly understand that the product will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products for which the margin can be about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have what margin, you first need to familiarize yourself with its types. By margin, products are of three types:

1. Low-margin goods. They are in great demand among consumers, but they can be purchased at any store. There is a markup of 10-20% on them. You can earn income from such a sale not due to large markups, but due to high turnover. Products of this type include personal hygiene products, baby food, detergents. The actual cost of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, Construction Materials, household appliances, etc.
3. High-margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on a product, it is necessary to take into account the cost price, salaries of sellers, advertising costs, rental costs, take into account excess profits and set a minimum price.

Choosing a suitable niche

To sell effectively, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small and the selling price should be high.
3. It is imperative to study the level of demand; this will allow you to find profitable high-margin products.
4. You should focus on those products that will lead regular customers.
5. You should pay attention to the seasonality and location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products that are in high demand and high-margin goods, or they settle on something that will always be in demand. For example, watches that synchronize with a mobile phone or fitness bracelets are very popular today. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of niche and accurate miscalculations.

What goods are profitable to trade at retail?

Since a new entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your enterprise to a high level of profit.

Today trade is very developed. Shops or markets with a large selection open on every corner, where you can find goods for every taste. No need to exclude from your list market trade, since it is in the market that there is a lot of traffic, especially on holidays or weekends. Here comes active sale inexpensive goods, since expensive products are simply not in demand.

A store is different from a market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable premises. Typically, stores have low traffic, but targeted customers generate income. Here you can sell goods of different price categories. When opening a store, it is necessary to determine the expected demand and need for goods from residents of the area. You need to offer exactly the product that is not available in this district.

The choice of retail product for a business depends on certain factors. But experts believe that if you choose the right outlet, food products are the most popular goods and win-win business. Income from the sale of products will be available at any time of the year. Cons are short term sales and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as related products.

A win-win retail option is shoes and apparel. But here you need to take into account the financial abilities of clients and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become regulars. In large shopping centers it's the other way around. Here you can sell branded items at a large premium.

Don't forget about stationery. If you choose the right outlet, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. The store can also offer additional services in the form of a photocopier, printing documents or photographs, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to run your business on the Internet. An online store does not require premises or staff. This helps save money on rent, on employee salaries, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country, sending goods by mail.

Which high-margin products for online trading should you choose? Nowadays there are many online platforms that offer great product range. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment begins with clothing and ends with precious jewelry. In order for an online business to bring in good money, you need to wisely choose a special niche and group of trading items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products sell, then over time you can expand your range.

The most popular products in the online store

Having studied the market and demand in the Russian Federation, experts compiled a list of the most popular products in Global network. This will help you make your choice in a particular area at the initial stage. List of popular products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• Home Appliances;
• computers and their components;
• materials for construction and repair;
• household chemicals and personal care products;
• mobile phones and accessories;
• alcohol and food;
• medicines;
• animal products;
• jewelry, watches and costume jewelry.

When choosing an assortment, you need to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in small town It is necessary to take into account that the population here has a lower income than in the metropolis. In small towns the population is smaller, and the needs here are completely different. It should be taken into account that expensive goods will not be in demand. Customers will look for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothing;
• food products (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• medicines at low prices.

These categories of goods will be in great demand in a small city. By creating an online business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain reputation.

High-margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you should also choose products that do not spoil. This will save money on shipping. For implementation you can use social media, one-page sites and online stores.

When choosing a product to sell, you need to think about what you can make a high markup on, what can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost pennies and don’t take up much space, but they can bring good profits.

Purchasing goods during a crisis should be well thought out. At this moment, by offering the consumer cheap analogue products from China, you can get good income. Even if the quality is lower, a nice bonus will become low price. Here it is important to find an assortment with a low price but good quality.

When searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new sought-after niches. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are many popular Chinese websites where you can purchase goods. They sell retail and wholesale. Main sites:

1. GearBest - this site has Russian support. This is usually where the newest products appear.
2. AliExpress - this site is also available in Russian, presented great amount goods, including at low prices.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the product category you are interested in and view the offers. You can turn on a filter to show only items under $1 or those that qualify for free shipping. Convenient little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (spinners are popular now, a few months ago everyone was buying My Bottle water bottles, and a couple of years ago talking hamster toys “got off”).

All that remains is to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should be in demand in any case. The main thing is to find your niche, and then everything will go according to the proven scheme.

The most popular products in the Russian Federation for 2017

Today at economic crisis, newbies in business have many questions. What are the in-demand products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin goods for 2017 is presented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets (power bank, original headphones).
3. Appliances.
4. Green teas. This business does not require large start-up capital, but is in great demand among consumers who lead a healthy lifestyle.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED bulbs. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Nowadays many people prefer to read electronic literature, but print media also find their category of consumers. It is very convenient to buy books through online stores, since it is much cheaper there and you can read the annotation of the book you like.
8. Clothes and shoes.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style in a moment of crisis and significant competition, to radically change direction.