I gave statistics on search queries on the Internet using the Yandex Wordstat service. Much water has flown under the bridge since that time. How, I wonder, are things four years later, in April 2016?

This time I slightly changed the conditions of the rating. Last time I analyzed the popularity of companies by the interest of people in them in terms of cooperation. Therefore, I studied mainly search queries for the key phrase "", when it came to Faberlic statistics.

This year, I decided to analyze search statistics for more high-frequency queries and used only the name of the company in the query.

For those who do not quite understand what the Yandex Wordstat service shows, I will explain a little.

For example, you are interested in how many people fill in Yandex requests with the word Faberlic. Type the required keyword in the statistics line and get the number of impressions with this word. In the picture, we see that over the past 30 days there were 947,453 queries in Yandex containing Faberlic. The Yandex statistics service takes into account all requests with the word Faberlic: and "how to become a Faberlic consultant", and "Faberlic Catalog", and "", and many others.

Thus, it turns out that the higher the figures in the statistics for keyword or phrase, the more people are interested in this phrase on the Internet. Accordingly, we can conclude that the more people on the Internet are interested in the Network Company, the more popular it is among the population. Of course, for a better analysis, it would be good to have data on turnover, dynamics, range of goods, know the average check, the number of consultants and consumers. But unfortunately the company network marketing in Russia, such data is not publicly posted. Therefore, we will operate only with those figures that are available to us. In addition, these figures quite realistically reflect brand recognition and popular love.

As a result of statistical studies, the following results appeared:

The table shows only companies that received more than 100,000 search queries in Yandex per month. Pay attention to the significant gap between the top three.

And now let's compare how the statistics for the key phrase "registration in the company" has changed.

In this table, I was primarily interested not in the ratio of numbers between companies, but in the dynamics. She is impressive. If in 2012 only 824 people were interested in registering with Faberlic, then in 2016 there were already 3643 people. Growth 324%. And this is for almost all leading companies in the rating. Thus, we can conclude: more and more people use the Internet to shop and get the necessary information.

Almost 90% of successful MLM companies present on the Russian market work in the field of cosmetics and dietary supplements. Found their customers and categories such as goods for motorists, dishes and textiles. Many of the network brands are not only known to the consumer, but are also in high demand, which means that it is much easier to get additional income by becoming a representative of such a network. In order to reduce risks at the same time and conclude an agreement with a reliable organization, you can consider for yourself a list of network marketing companies in Russia that work completely legally and are included in the ratings of the best in terms of product quality and cooperation conditions.

Foreign MLM companies in Russia

It is worth recognizing that the best companies network marketing in Russia came to the domestic market from the US and Europe. Many of them have been operating for decades, and even today you can occupy a worthy niche in the existing chain of such a network.

The first network company that appeared on the domestic market in 1995. In the CIS countries, its name has become a household name for all nutritional supplements for weight loss and work in the network business in general. Herbalife was founded in 1980 and today is one of the three largest chains in the world. On average, annual sales of products is about 4.5 billion dollars. Income from participation in the network is generated by discounts on the purchase of products, which at the initial stage is 25%.

Official site in Russia -.

Avon

The most old company network marketing in the world, founded in 1886 in California. It has been operating in Russia since 1991, offering cosmetics, perfumes, accessories and souvenirs. It is one of the three largest network companies in the world. Avon products are popular in 75 countries. Network members are offered a linear marketing scheme, which includes income from individual mark-ups on products and remuneration from the group's turnover.

Official site in Russia - avon.ru.

Amway

The largest and most successful MLM company. She began her work in 1959 in the USA. A distinctive feature of Amway is a wide range of products, which includes various consumer goods from cosmetics and household chemicals to bags, dishes and stationery. Amway's annual turnover is about $12 billion. Members of the network are positioned as Amway Independent Entrepreneurs who receive the right to purchase products at a discount. In addition to earning from the markup on goods, a distributor (registered as an entrepreneur with the tax authorities) can receive bonus payments for personal turnover and the turnover of the group attracted by him.

The official website in Russia is amway.ru.

The company was founded in 1963 in Texas. A feature of this network is not only the launch of high-quality and affordable cosmetics on the market, but also regular lessons for clients on skin care and makeup techniques. Because of this, Mary Kay distributors are called consultants. The annual turnover of the network is about 3 billion dollars, and the total number of consultants is more than 2.5 million people. Currently, about 500,000 network members are registered in Russia, with almost 80% being updated during the year. The partnership is based on a linear marketing system. Income is generated from an individual mark-up when selling products, as well as commissions for reaching a certain level of turnover.

Official website for citizens of the Russian Federation - marykay.ru.

The fairly well-known company Oriflame, founded in 1967, was one of the first to enter the domestic market, which today it positions as the main one. Since 2006, in addition to service centers, in Russia, the production of some types of brand products has been established. There are currently more than 3.5 million registered distributors in this marketing network operating under a multi-level marketing scheme. The main products of the company are cosmetics, perfumes and Wellness line of nutritional supplements. IN last years The company is actively developing in the Internet space.

Official web representation in Russia -.

Many network marketing companies are trying to enter the market with a non-standard product for this business, which is in constant demand from the consumer. Perhaps best of all, the Austrian company Zepter, which began operations in 1986, succeeded in this. The main direction of goods is high-quality kitchen utensils, Appliances, medical equipment and cosmetics. Products are manufactured using our own innovative developments at six large factories located in different countries of the world. At the time of 2018, more than 120 representative offices of the network were registered in Russia, and more than 6 million people became the company's clients. Zepter offers its distributors a linear marketing system.

Russian web representation -.

young french MLM company with a linear marketing system that came to Russian market in 2013. The main product line is natural cosmetics at an affordable price, while distributors purchase products at a 26% discount. The income of a company representative, in addition to the markup, is also formed from the turnover of the attracted group, which ranges from 3% to 21%. Also, distributors can arrange the opening of a bureau (subdivision), receiving additional bonuses from its turnover. At the current stage, Biosea is in a phase of active growth, which makes it attractive for building an independent career.

Official site in Russia - biosea.fr/ru.

In fact, Farmasi was founded in 1950, but it entered the Russian market only in 2011. The main direction is the sale of decorative cosmetics, luxury perfumes and various care products. Like many network marketing cosmetics companies, the Turkish brand Farmasi offers to earn through a markup (discount for a partner), which directly depends on the volume of sales. Bonuses are also paid from the turnover of the attracted group, while the percentage of deductions depends on the level of the latter. Currently, the development of this network is marked by intensive growth, which is due to the high quality of products and incomparably affordable prices.

Official website of the company -.

An American company founded in 1978. A feature of this network is products made exclusively on the basis of Aloe Vera. At the same time, more than 150 names of complexes, cosmetics and bioadditives are presented in the catalog at present. Forever Living Products' current network of distributors, acting as independent entrepreneurs, exceeds 10 million people, but this company is still very little represented in the domestic market.

Company website for the Russian market - foreverliving.com.

Another American company working in the direction of the production of cosmetics and biological supplements. The main emphasis in the development of products Jeunesse Global gives the fight against aging and complex rejuvenation of the body. This is a relatively young network, registered in 2009. It appeared on the domestic market only in 2014, offering distributors six options for generating income at once, working exclusively online. At the initial stage, the partner receives a markup on products due to a 35% discount, a reward for purchasing a starter package, as well as commissions from sales of the involved team.

Russian version of the official website - jeunesseglobal-russia.ru.

Kyani

The company has been operating since 2005, but it entered the Russian market only in 2013. The range is represented by natural juices and vitamin complexes, including noni juice. Most of the goods are made from products grown in Alaska. The company offers 12 types of income generation to network partners, including commissions for turnover without limiting the group level. At the same time, the achieved distributor rank does not decrease with a decrease in turnover. Data financial indicators testify that the annual income from the sale of Kyani products is consistently in the order of $ 1 billion, which indicates the popularity of products with the consumer.

Russian version of the company's official website - kyani.com.

One of the first Russian network companies based on a franchise purchased in the USA in 1998. The product range includes more than 150 items, most of which are bioadditives and cosmetics made on the basis of corals. Initially, the company's marketing plan had a linear scheme, which over time has been supplemented by many types of bonuses and rewards. When registering as a distributor, a 20% discount on products is automatically provided.

Russian network marketing companies

Undoubtedly, the USA is the leader in terms of popularity of the MLM business model, but our country has made significant progress in this direction over the past decades, introducing many quality products and promising cases for distributors. At the same time, the TOP network marketing companies in Russia are somewhat more diverse, and include networks that work with a wide range of consumer goods, and not just dietary supplements and cosmetics.

The network began operating in 2002, setting itself the goal of becoming a leader in Russian perfumery. Ciel Parfum's strictly linear marketing plan invites distributors to profit from markups on products. At the same time, in order to receive a 40% distributor discount, you must purchase one of the starter packages, costing from 25 to 75 dollars. For attracting a group and increasing turnover, the discount increases. The company's products have good quality and corresponds international standards which ensures demand from the consumer.

This Russian brand using linear marketing undoubtedly tops the list of network marketing companies in Russia. The network began operation in 1997 and since 2003 entered the international market, delivering goods to 42 countries of the world. In recent years, the company has not only formed a network of 2 million distributors, but also absorbed several competing MLM companies. The main products are cosmetics, high-quality household chemicals, clothing and accessories. According to RBC, it is one of the fastest growing companies in Russia.

Network website -.

The main products of the company are medical equipment and household appliances for therapy and recovery. The network began its activity in 2005, and since 2009 it has received certification and permits from the Ministry of Health of the Russian Federation. Marketing strategy The company provides for a linear scheme of cooperation with a distributor discount of up to 60% of the cost of goods. Bonus remuneration is accrued only for partners of the first level, but there are no restrictions on turnover.

Recently, a new company website has been launched - biomedis.life.

Russian network, which also works with medical equipment and, above all, devices for physiotherapy at home. It was founded in 1998 and today has more than 120 large warehouses located on the territory of the CIS countries. The assortment includes 15 types of devices, in addition to which dietary supplements and medical cosmetics have been included in recent years. The marketing scheme of cooperation includes several levels, which include discounts on products, commissions from personal sales and the turnover of the attracted group, as well as rewards for reaching a certain rank. For new partners, the company conducts very effective training sessions. Today, this network is attracting more and more attention from both distributors and ordinary consumers.

We can say that this is the first domestic Internet project that successfully combined the MLM concept and the automotive industry. The network began operation in 2014 in Barnaul and today has more than 120 offices in various regions of Russia. The main essence of the project is to provide partner discounts for a wide range of services and goods. The marketing plan of the network is based on a matrix, which you can get into by becoming a shareholder of the project (by paying an entrance fee). To stay in the matrix, you need to invite 2 partners, but at least 7 are required to receive bonuses.

The official site of the project - auto-club.biz.

Domestic brand offering a wide range of products for health and beauty (cosmetics, dietary supplements, perfumes, various means personal hygiene). The network was founded in 1996 and today it is not only one of the leaders in the Russian market, but also operates in 16 largest countries Europe. The number of distributors of the network exceeds 150,000 people. The success of the company is ensured not only by high-quality products, but also by a very good marketing plan that does not require the purchase of a starter pack and any investment. Also, depending on the turnover, free training programs, travel at the expense of the company, a personal car, and even participation in a housing program are offered.

Official website of the company - siberianhealth.com.

It has been operating since 2006, but only in the last period there has been an active growth of the network. The MLM marketing scheme began to be applied in 2013. The main products are health products based on seaweed. When comparing network marketing companies in this product category, Werther Organic has two advantages - more affordable cost and the use of domestic products in production. The marketing scheme for partners includes a discount for distributors, seven levels of leadership rewards, bonuses from team turnover, partnership programs education, housing reform, as well as the transfer of results achieved by inheritance.

Internet representation of the network - vertera.org.

Perfume manufacturer from Russia, producing products strictly according to GOST. Litani has been operating under the network marketing scheme since 2016, offering potential partners three opportunities to become a member of the system (client, trainee, partner) and two options for earning income (up to 28% per distributor turnover and incentives in the form of a car and tourist trips). Despite a large number of competing companies, in recent years, Litani has steadily expanded and conquered the market, making it promising direction for earnings.

Official website of the company -.

Wide range sales network quality goods for the home (environmental detergents and cleaning products, textiles, household appliances, car care products), operating since 1998. Despite the fact that the company is Russian, the products offered to consumers are supplied from European countries and the USA. Currently, it has registered more than 500,000 distributors distributing goods in the near abroad. A cumulative marketing plan is offered for partners, according to which you can receive discounts and earn on retail sales, get a trade loan, and also secure interest payments from the turnover of the involved team.

A young Russian MLM network that has been operating since 2014 and is characterized by stable growth. The main product is Omegaferol oil, which consists of plant components. Dietary supplements and other products for a healthy diet are also presented. The cooperation scheme offers two formats: linear when cooperating as a client (discounts on products) and binary when forming a partnership (building a balanced network).

Summing up, it is worth noting that the list of network marketing companies in Russia is regularly updated with new projects, which can also be an excellent start for you in the MLM business. On the other hand, before entering into a partnership, it is important to analyze not only the terms of cooperation, but also the relevance of the product itself with which you have to work.

Traditionally, on the first Sunday of December, Russia celebrates Networker's Day - a holiday for everyone involved in network marketing and direct sales. On this occasion, we decided to recall the most famous MLM companies and understand whether multilevel marketing is a serious competitor to retail.

Strong Link

Profit from direct sales for distributors is quite low. They give most of the proceeds to the company and to higher-ranking distributors. The main profit comes from the sales of sponsored distributors.

Pioneer Carl Rehnborg

And there were those who wanted to. In 1934, Carl Rehnborg founded California Vitamins, which was later renamed Nutrilite Products. Very quickly, the company reached a turnover of several million dollars, without spending a single cent on advertising - only through direct sales.

To this day, nutritional supplements and cosmetics remain the most popular products sold through MLM marketing.

AMWAY

Now the company's turnover is over 8 billion dollars, and it ranks 25th among the largest private companies in the US according to Forbes. True, the history of Amway is not cloudless. More than once she became a participant in scandals. So, one of the former top distributors of the company, Eric Scheibeler, who is personally acquainted with the founders of Amway, in the book "Deceitful Merchants" accused the corporation of fraud and called it a totalitarian sect. This is not the first accusation of "Amveevites" of sectarianism. The training methods used in the company have been criticized more than once.

AVON PRODUCTS

Why McConnell is not considered a pioneer in the creation of MLM enterprises - history is silent. Perhaps the fact is that the company, although it used the principle of direct sales from the beginning of its existence, did not immediately come to a multi-level scheme. But the company AVON went down in history by being the first of the cosmetic giants to refuse to test products on animals.

Mary Kay

Mary Kay's "chip" is that its consultants do not just sell products, but act as "beauty consultants". That is, they undergo basic skin care training. The second feature is that the territories are not assigned to a specific consultant: they can hire their agents anywhere in the world.

Like Avon, Mary Kay stopped testing its products on animals in the early 90s, but resumed it in 2010. For which she was severely criticized by the "greens".

ORIFLAME

Oriflame positions itself as an environmentally friendly company and even prints catalogs on paper, which is produced from artificially planted forests. Therefore, Greenpeace people do not attack the company much. But she came to the attention of the tax authorities. In August of this year, the Russian representative office of Oriflame and non-payment of taxes for several million rubles.

FABERLIC

The company considers its know-how to be "oxygen cosmetics" - face and body care products based on perfluorocarbons. Faberlic's turnover is now over $250 million a year.

KIRBY

Kirby is the most scandalous representative of the MLM diaspora. Every year, US consumer protection agencies receive dozens of complaints about the incorrect actions of the company's distributors. Allegedly, they use severe psychological pressure to force the client to give money for expensive equipment (for reference, the price of a Kirby vacuum cleaner starts at 100 thousand rubles). Russian forums are also full of messages: “Kirby vacuum cleaners are a scam, a scam, a divorce!”. Nevertheless, the company continues to operate in Russia and in 70 other countries around the world.

HERBALIFE

Herbalife is the first American MLM company to open a representative office in Russia. This happened in the early 90s and coincided with the appearance in Russia of a huge number of financial pyramids. Therefore, many still mistakenly rank HERBALIFE among them.

The debate about whether the MLM business is good or bad continues to this day. Some extol multi-level structures, seeing them as opportunities for quick earnings, others condemn the very principle of building pyramids. Business analysts do not agree. Some predict that direct selling will soon replace traditional retail, while others believe that retail and e-commerce will eventually kill MLM. However, network marketing has been around for decades and is not going to go down just yet.

Alena Yarkova almost got into the network
Illustrations by Dmitry Shevchuk

You can earn money in different ways. Someone is used to waking up every morning to the sound of an alarm clock or a smartphone signal and quickly getting ready, fearing to be delayed on the way to work - after all, you need to get there no later than a certain hour. Someone prefers shift or rotational options, which give the opportunity to relax after several hours (days, months) of hard work. Still others like to work on the Internet, which involves a minimum of personal interaction with strangers.

But what to do if you don’t feel like going to a regular job, but without human communication it’s boring? There is a way out: this is the so-called MLM business, which involves the sale of goods or services from person to person, without a number of intermediary dealers. Theoretically, this should lead to a reduction in product prices and an increase in its competitiveness compared to the store. Is this really so and is it work in a network company, let's try to figure it out.

Network marketing - companies in Russia (list)

First of all, you need to understand the basic terms and clarify the very principle of the functioning of network companies, since in Russia it is not too different from the world.

Network (affiliate) marketing- this is a way to directly sell products "from the manufacturer to the final consumer", which does not involve the introduction of intermediate links (retailers, resellers and specially hired sellers) into the chain.

MLM is a tracing paper of the English abbreviation MLM: Multi-Level Marketing (multi-level marketing). “Levels” in this case are not retail, but structural formations: no matter how complex the partner business network is, the goods still come from the seller to the final buyer without additional margins.

The principle of building a “team” of network companies is approximately the same and not much different from a financial pyramid: each new participant must not only purchase goods from a recruiter for a certain amount (and then sell it on their own), but also fulfill the plan prescribed in the rules of the structure, already himself attracting new distributors to the network. How successfully a new team member copes with these tasks will depend on his rating and the possibility of further promotion, and sometimes the right to continue working in the company.

Important: because the Russian legislation does not regulate the sphere of MLM business in any way, each network company has the right to establish for distributors its own degrees of distinction, development and sales plans, terms of trade, and even regulate their behavior when communicating with customers. It is useless to argue with the requirements of the "employer": a newcomer who could not get along in a team can only leave it - often with losses incurred as a result of the purchase and the impossibility of selling the goods.

That is why network marketing in Russia (and in the rest of the world) can hardly be called an ideal start for a young entrepreneur. A person who has start-up capital and has an idea of ​​\u200b\u200ba "airbag" is better to consider other passive income schemes. Perhaps it will be a little longer and a little less profitable, but it will not remain at a serious loss.

The benefits of a network business include:

1. Free daily routine. Each seller, regardless of the accumulated rating and current status, is aimed solely at the result. You can wake up at any time and arrange a weekend for yourself when you want: the main thing is to continue communicating with the wards within the structure and customers and fulfill the plan.
2. Direct correlation between profit and effort. Unlike routine work with a fixed salary, participation in network marketing gives the distributor the opportunity to sell exactly as much product as he can. Therefore, by spending a little more effort, you can get more substantial income- and vice versa. The same applies to recruiting activities: for attracting new members beyond the plan, the distributor receives additional points, bonuses or cash payments. The conclusion is obvious: the more communicative and resourceful the consultant, the more he can earn.
3. Various bonuses. Depending on the regulations of the network company, this can be business trips abroad, cash bonuses or material rewards. However, since Russian legislation does not regulate incentive payments, like other aspects of the activities of grid companies, a newcomer should find out in advance whether they are provided for in a particular structure - otherwise, no matter how actively he works, he may be left with nothing.

These are the main advantages of network marketing, but it also has disadvantages:

1. Complete lack of guarantees. The distributor works in the company at his own risk and receives exactly as much as, according to the internal regulations, he has earned. There are often cases when an additional commission is charged from the seller's earnings, sometimes reaching 40% of the amount. This practically eliminates all tax liberties associated with the lack of state regulation network business. In other words, even if the seller does not pay money to the state, he will share earnings with the structure itself. And no one can guarantee him any significant profit.
2. Probability of being in the red. As already mentioned, each distributor must, in order to start and continue work, not only engage in recruiting, but also regularly (once a month, quarter, and so on) purchase products that are supposed to be sold to the final consumer in the future. If he cannot do this, no one will return the money to the distributor, and all purchased goods will remain with him. And since the plan must be carried out, a person who wants to stay in the system will have to make new purchases in the future - and so on indefinitely, until the beginning successful sales or to complete destruction.
3. Lack of state guarantees. This feature of the network business was discussed earlier: a distributor engaged in the field of MLM is not considered officially employed, does not have the appropriate rights and is completely defenseless against the “employer”.

Perhaps the low employment of the Russian population in network marketing (as of 2018, this is only 7% of able-bodied population) is associated with these shortcomings. Nevertheless, a fan should try himself in this area as well - the main thing is to find a company with adequate requirements and not get too carried away with purchases and “moving up” on an ephemeral career ladder.

Below is a list of the fifteen most popular network structures in Russia, suitable for both beginners and professionals in the field of MLM.

Avon

The first network company on the list, founded, like most others, in the United States and came to Russia back in 1991. The scope of activity is the sale of cosmetic, perfumery and, to a much lesser extent, hygienic and souvenir goods.

Features of cooperation with Avon:

1. To start working in a network company, you must register as a coordinator. Already at this preparatory stage, the future team member will face difficulties: he will have to send the necessary set of paper documents to the company's office (fortunately located in Russia) and wait for them to be processed. Only after that you can start working.
2. A significant advantage of the network company opening the list is the low cost of products and small amounts of mandatory purchases. As of 2017, this is only 1600 rubles.
3. A coordinator who successfully sells goods and regularly (with the release of each catalog, that is, approximately once a quarter) attracts at least five new sellers can count on a bonus - a lump sum payment of 125 thousand rubles.
4. For each member of the team there are discounts on products:
   • 15% - when purchasing cosmetics and perfumes only for yourself;
   • 15–32% - when the above plan is fulfilled.

Important: Avon pays coordinators remuneration directly to a bank card, which is undoubtedly very convenient. On the other hand, it is this network company, at least in Russia, that “takes off” from each transfer from 20% (for beginners) to 40% (for advanced sellers) of earnings. In addition, the structure completely lacks vertical development, and all the achievements of the coordinator can be transferred to another seller upon unilateral termination of the contract with him.

Faberlic

The second chain company on the list, which also sells cosmetics, perfumes and related products. The structure was founded in Russia in 1997 and since then it has been systematically and steadily developing, without showing, however, any special miracles.

Features of cooperation with Faberlic:

1. To get started, you do not need to send any documents to the office of the network company.
2. The calculation is made in points: one point as of 2017 was equal to 80 rubles.
3. Mandatory monthly turnover - 50 points, that is, 4000 rubles. If this requirement is not met, the consultant may be deprived of the bonus or excluded from the structure.
4. Vertical growth is envisaged: in particular, to obtain the title of “Director”, it is necessary to achieve a turnover of 5,000 points, that is, 400 thousand rubles. The successful seller will be paid a bonus of 55,000 rubles.
5. The possibility of passive income is completely absent: no matter what stage the consultant reaches, he is still obliged to fulfill a regular sales and recruiting plan.

Among the advantages of Faberlic is the absence of an entrance fee. One of the most unpleasant disadvantages is the lack of business trips abroad and material incentives (only cash bonuses).

Art Life

This network company, third on the list, is also from Russia. It was established in 1997 and initially dealt with the sale of bioactive supplements (BAA), healthy food products (in particular, soluble jelly) and cosmetics. Despite the extremely successful start project, over time, its growth began to slow down; Today, Art Life, not one of the leading Russian network business structures, continues to stay afloat, bringing a stable income to both the founders and ordinary distributors.

Features of cooperation with Art Life:

1. A beginner can register as a privileged client. In this case, he will only need to purchase a discount card worth 150 rubles, giving the right to purchase the company's products with a fixed 30% discount. He no longer has any obligations at this stage: you can remain a buyer for as long as you like, or you can move into the category of distributors (business partners).
   • This network company provides three options for cooperation:
   • « Smooth start» - acquisition for the purpose of further sale of goods for 50 points (about 3,000 rubles);
   • « Fast start» - purchase of products for at least 100 points (about 6,000 rubles, respectively);
   • « Leader start"- the amount of the first purchase is greater than or equal to 400 points (about 24,000 rubles).
2. In addition, a monthly sales plan has been developed for participants in the network business - at least 50 points (all the same 3,000 rubles). For the bottom three steps of the company, it is possible to take a break from work for three months.
3. Sales are conducted individually or in a team. In the first case, the distributor receives a 10% commission on sales; in the second (for the senior in the group) - up to 15% of the personal turnover and 5% for the sales of each junior consultant.
4. One of the highest levels in this network marketing is "Director". In this case, the group turnover must be at least 500 points per month and a total of at least 4,000 points. The income of the "Director" is 35% of the personal turnover, 20% of the sales of each of the "Masters" of the group and 25% of the turnover of each consultant.

The main advantage of a network company is a well-established system of remuneration and compensation.

Amway

The fourth network company in the list, founded in the USA in 1952 and first appeared in Russia more than half a century later, in 2005. Field of activity - the sale of household chemicals and items for the care of the house (apartment).

Features of cooperation with Amway:

1. To start working in the network business, you must pay an entrance fee of 5,000 rubles.
2. Mandatory monthly turnover - 200 points (as of 2017 - about 10,000 rubles.
3. Vertical growth is possible, but it is greatly hampered by the high price of the product and the complexity of its sale.
4. The presentation of products, according to the requirements of the company, is carried out right at the buyer's home: a consultant can offer to wash something, remove a difficult stain, and so on.

The indisputable advantage of a network company is the quality of the goods sold. On the other hand, they are not cheap, so for many residents of Russia they remain inaccessible.

Oriflame

The fifth company on the list, founded in Sweden over 50 years ago and came to Russia in 1996. Realized production - cosmetics and bioactive additives (BAA).

Features of cooperation with Oriflame:

1. There is no entrance fee for participation in the network business.
2. Mandatory monthly turnover - 150 points, that is, about 6,000 rubles.
3. Discounts for consultants - up to 32% for the next personal order after the next implementation.
4. Award for reaching the level of "Director" - $ 1,000, "Golden Director" - $ 2,000. To obtain a director's title, it is necessary to sell goods in the amount of 250 thousand rubles a month.
5. A network company consultant may not engage in recruiting at all, without losing income.
6. The income of the "Golden Director" and the higher levels is passive, amounting to 5% of the amount of sales of the team he created.

The network company holds monthly foreign conferences for employees, including newcomers. The business can be inherited or sold to a third party.

TianDe

Sixth on the list is the joint Chinese- Russian company founded in 2007. Sales area - cosmetics, perfumery, healthy food, dietary supplements, souvenirs and bijouterie.

Features of cooperation with TianDe:

1. You don't need to pay anything to start working in the network business.
2. Sales are calculated in points (the approximate rate is 50 rubles for 1 point).
3. The consultant receives only 50% of sales.
4. Vertical growth up to the level of "Diamond Director" is possible.
5. There is no passive income at any stage of the career ladder

Since the company is relatively young, there are rather modest incentives for distributors of any level: discounts on personal purchases up to 24% and cash bonuses. A member of the TianDe team should not count on foreign business trips in the near future.

Herbalife

The seventh network company on the list is one of the most famous in Russia and the CIS countries. Founded in 1978 in the USA, came to the Russian Federation at the end of 1994. The scope of activity is the sale of products for a healthy diet and getting rid of excess weight, as well as cosmetics.

Features of cooperation with Herbalife:

1. To get started in network marketing, you need to buy a basic distributor kit.
2. The distributor of products receives 25% of the sales made by him.
3. The next step is the supervisor. His income is already 50% of retail sales, 25% - from wholesale plus commission - 5% for each distributor.

The main disadvantage of working at Herbalife is the high level of competition and, consequently, the difficulty in selling the same type of product. In addition, products that are of really high quality are quite expensive and therefore have little demand in the territories of the countries of the former USSR.

Mary Kay

Eighth in the list is a network company established in 1960 in the USA and in 1993 "brought" to Russia. Objects of trade - cosmetics and perfumery.

Features of cooperation with Mary Kay:

1. Only adult women can work in the network business.
2. Newbie needs to buy starter kit, the value of which is regularly reviewed.
3. You can earn income both directly from sales, and from participating in presentations and attracting new consultants.

An additional opportunity for those who do not wish to participate in network marketing is to purchase a card regular customer entitles you to a discount of up to 40%. Bonus - free training in makeup and sales techniques.

Vorwerk

The ninth in the list and the oldest network company, originally from Germany. Year of foundation - 1885; appearance in Russia - 2005. Field of activity - sale of equipment for the kitchen and floor care.

Features of cooperation with Vorwerk:

1. A beginner is required to undergo free training.
2. Refresher courses are held regularly.
3. Vertical growth is possible.
4. The consultant may choose to engage exclusively in direct sales without recruiting new salespeople.
5. Floating scale of percentage due to distributors for each sale.

Vorwerk transfers earnings directly to bank card consultant without charging any additional commission.

Natura Cosmetics

The tenth network company in the list, founded in Brazil in 1966 and came to Russia in 2008. The products sold are cosmetics and perfumes (more than 1000 items in total as of 2018).

Features of cooperation with Natura Cosmeticos:

1. Entrance to network business free, like the initial training.
2. For each consultant who manages the sales plan, there are additional discounts, bonuses and cash prizes.
3. Sellers of the first and second stages - consultants and "Advisors" - receive a percentage of each sale.

The schedule of the product distributor is completely free: he can work when it suits him, as well as take small “vacations”.

Siberian Health

The eleventh grid company on the list, founded in Russia in 2015. The subject of sale is healthy food products and "ecological" cosmetics.

Features of cooperation with Siberian Health:

1. You can start working without a down payment.
2. A complex system of points, discounts and incentives, as well as deductions for not meeting the monthly plan.
3. Every month, the consultant is obliged to buy (for himself or for the purpose of selling) products for 100 points, that is, about 6,000 rubles.

The main disadvantages of this network marketing project are the high cost of products and huge internal competition: it will be extremely difficult for a beginner to break through and start earning any serious money at Siberian Health.

Agel

The twelfth in the list is the network company Agel, founded in 2005 in the USA and almost immediately came to Russia. The product being sold is natural edible gels from berries with the addition of fruits and herbs.

Features of cooperation with Agel:

1. The possibility of earning income both from personally recruited distributors, and from the "first generation" of sellers invited by them - the so-called quadruple.
2. By virtue of technical features project to enter the business, you need to pay from 450 to 1300 dollars, and the emphasis is on the most expensive option.
3. Each month, the consultant is required to purchase products worth at least $120.
4. Beginning distributors receive only 3% of sales.

The company is primarily suitable for experienced network marketing professionals with the appropriate skills and capital to enter the business. Among other things, it will be difficult for a newcomer to break through due to strong internal competition.

green world

The next company, thirteenth on the list, was founded in China in 1995, and appeared in Russia in 2011. The scope of activity is the distribution of products for maintaining health and taking care of the home.

Features of cooperation with Green World:

1. The consultant is obliged to purchase goods at least once every three months. The acquisition amount is not fixed.
2. An active distributor must purchase at least $100 worth of merchandise quarterly.
3. There is a flexible system of discounts and incentives for a successfully completed sales plan and attracting new distributors.

Despite its long-standing presence in the Russian market, this network business is still little known and is not developing as actively as the previously mentioned TianDe.

Vitaline

The fourteenth network company on the list comes from the United States. Year of foundation - 1994; year of "arrival" in Russia - 1999. Products sold - cosmetics, bioactive additives and healthy food products.

Features of cooperation with Vitaline:

1. In addition to network marketing, the company actively cooperates with Russian pharmacy chains and online stores, which greatly aggravates internal competition.
2. The newcomer automatically receives a 30% discount on products.
3. Every month you need to purchase a product for at least 45 points (about $ 90).
4. With the growth of turnover, the premiums for the distributor also increase - from 10% to 32% of the monthly sales volume.

The disadvantage of the company is the high cost of products, which makes it difficult to sell them in Russia and the CIS countries.

Zepter International

The list is completed by an Austrian network company founded in 1986. In Russia, it appeared twenty years later, in 2007. The scope of activity of the structure is the sale of kitchen appliances and utensils, elite household chemicals, cosmetics, jewelry and even jewelry.

Features of cooperation with Zepter International:

1. Beginners take a free course.
2. Thanks to a well-established network marketing scheme, competition within the company is minimal.
3. A consultant with minimal sales receives only 18% of the total cost products sold; the maximum stipulated share is 25%.
4. Vertical growth and creation of own substructure is possible.

Due to the high cost of Zepter products, they are quite difficult to sell: the business is suitable for professionals, while it will be difficult for a beginner even after initial training.

How to choose a network company for cooperation?

The ideal network company should meet the following requirements:

1. First of all - to correspond to the interests and abilities of the seller.
2. Engage in the sale of goods permitted for free circulation on the territory of the country.
3. To offer quality products that are safe for the health and life of customers.
4. Be present on the market for at least 5-10 years.
5. Have a well-thought-out, profitable marketing plan for the distributor, as well as flexible system discounts and rewards.

Advice: it is better for a novice seller to choose an MLM business with little internal competition and a low entry threshold: this will help not only to avoid possible disappointments, but also not to regret too much in case of termination of cooperation about wasted money.

Summing up

It is real to make money in the field of network marketing: for this it is enough to have ingenuity, sociability and a small starting capital, as well as to be internally prepared for possible failures.

A novice direct sales agent should not invest all the money in the initial or subsequent purchases, as well as overly trust superior colleagues. This is how, remembering caution, he will be able to protect himself from ruin and build a worthy career in the network company of his choice.

Alexander Kaptsov

Reading time: 13 minutes

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Every year a healthy lifestyle attracts the attention of more and more people. This circumstance is actively used by MLM companies that, through the mechanism of direct sales, sell a wide range of goods and services for restoring and maintaining health. Many of them managed to show good performance even in times of crisis.

MLM business - the way to a stable income

- these are unique business entities that are distinguished by the presence of representative offices in many countries of the world and the sale of their products through a wide network of distributors (direct sales mechanism).

What are the benefits of participating sales consultants in the network business:

• Commission payments are formed as a bonus not for sales, but for promoting the company's products.
• Possibility to purchase goods for personal use at the best prices.
• Work in a legally registered company with bonuses and career opportunities.
• Availability of mentors, free training and a clear marketing plan product distribution.

Sale of health products - key direction, along with the sale of cosmetics. Significant demand stimulates the development of this area and involves more and more distributors in it.

Important point: The implementation and promotion of such products is possible online and offline (through specialized sites and pages in social networks).

TOP-20 MLM-companies selling health products

• Agel

It is a relatively new and promising network company (established in 2005, entered the Russian market in 2012), which sells health suspension gels.

5,7%

• Brain Abundance

A unique MLM company that promotes a specific BADBrainFuel PLUS, which is designed to normalize brain function. This supplement also contributes to the treatment of other diseases and strengthens the immune system.

Sales growth in 2016: 0,3%

• Coral Club

The largest Russian network corporation that sells dietary supplements with a wide range of activities.

Sales growth in 2016: 9.5%

A Swiss MLM company that sells elite healthy food, the most popular option of which is the Baobab Life menu.

Sales growth in 2016: 3.9%

A promising network company from Kazakhstan, which sells unique health products from Shungite (cosmetics and dietary supplements).

Sales growth in 2016: 10.3%

A large Chinese corporation that actively promotes natural products for health - dietary supplements, nutrition complexes and cosmetics. Exploring the Russian market since 2011.

Sales growth in 2016: 1.5%

Another Chinese network that is very successfully increasing sales of unique tourmaline products - mattresses, bracelets, rugs.

Sales growth in 2016: 8.6%

• iHerb

A very popular American MLM company that sells products for a healthy lifestyle (mainly food and dietary supplements) in the online store mode (online). It includes only one level and therefore many marketers refuse to consider it as an MLM company.

Sales growth in 2016: 3.3%

World famous Chinese company with elite products for health and beauty. Differs in the high cost of goods.

Sales growth in 2016: 0.4%

A new network company that was opened in Berlin in 2015, but is already very active in conquering the market with direct sales of sexual health products.

Sales growth in 2016: 12.6%

A broad-based Japanese corporation that sells products for restoring and maintaining health (herbal teas, dietary supplements, slimming belts, etc.)

Sales growth in 2016: 4.7%

An American network company with a worldwide reputation that promotes natural health products highest quality at a very high cost.

Sales growth in 2016: 2.1%

• PranaFood

Russian MLM firm founded in 2014 but showing high growth rates. Its main activity is the sale of functional health cocktails.

Sales growth in 2016: 7.4%

An American chain corporation that has effectively marketed a wide range of healthy eating options over the years.

Sales growth in 2016: 5.0%

Russian network corporation, operating since 1994, which sells a wide range of very popular dietary supplements in Russia.

Sales growth in 2016: 0.8%

• Xango

A world-famous network selling a unique product - juices from exotic fruits and berries, which have a beneficial effect on the treatment of certain diseases, the restoration and strengthening of the body.

Sales growth in 2016: 1.4%

Another successful MLM firm that sells direct health juices from Alaskan wild blueberries, as well as iznoni drinks, acai, etc.

Sales growth in 2016: 2.7%

A domestic network company that sells a variety of Chinese health products.

Sales growth in 2016: 3.1%

A well-known Russian company that has been developing and selling natural dietary supplements, cosmetics and personal care products for many years.

Sales growth in 2016: 2.8%

• Tienshi

The most popular MLM company from China, which distributes a wide range of health products worldwide.