Currently, opening your own pizza delivery is profitable view business. This is due to the following reasons. Firstly, the popularity of pizza among the population. Secondly, this is explained by a change in consumer culture. Today, most people prefer not to cook at home, but to use semi-finished or freshly prepared food. These factors are reflected in the fairly quick payback period for a pizza delivery business, which is 16 months. The break-even point is at the 3rd month of operation.

To organize delivery, you will need to rent a room for production premises. The area of ​​the room is 35 m2. You will also need to hire 15 employees.

The delivery range will be represented by various pizzas of 28, 32 and 42 cm. The average number of orders per month is 960 pieces. The average cost of pizza is 700 rubles, related products 150 rubles. Taking these factors into account, financial indicators the projects will be as follows:

Initial investment amount - 893 000 rubles

Monthly profit - 80 000 rubles

Payback period - 16 months

Break even - 3 months

Return on sales - 15%

2. Description of the business, product or service

Today, home delivery of food is very popular and the demand for these services is growing. This is evidenced by market statistics, as well as the changed consumption culture. These factors open up great prospects for starting this business.

The main service and product of the company will be the delivery of pizza exclusively. It is not planned to create premises for guests of the establishment. This will allow you to save significantly at the start and increase the profitability of your business.

The premises will be located in various production workshops. It is better to choose premises in city canteens or other catering establishments. The advantage of this location will be the presence of all necessary communications, and the premises will also meet all sanitary and fire requirements. This will also significantly save on repairs. Also, when starting production, you will need to obtain permission to enter from the Sanitary-Epidemiological and Fire Service.

The minimum area of ​​the room must be 35 m2.

Also, for the production and delivery of pizza you will need the following equipment:

• Pizza oven
• Dough mixer
• Dough sheeter
• Iron pizza cooking table
• Flour sifter
• Dough divider
• Cheese grater
• Slicer
• Vegetable cutter
• Cash register
• Backpacks for carrying food
• Refrigeration equipment

In addition, to quickly deliver pizza you will need to purchase two cars.

According to preliminary analysis, the average bill will be from 600 to 1,000 rubles. The number of orders may also vary, but on average it will be 990 pieces per month.

As your business grows, you can expand the range of pizzas and also offer other products for delivery.

Also, when starting a business, be sure to study the regulatory framework.

3. Description of the sales market

The success of a pizza delivery service is determined by two factors. One of them is product quality, the second is delivery speed.

The main target audience can be both physical and legal entities. The former will account for the largest share of monthly sales. People are more likely to order home delivery in the evenings. People can also place orders to their office.

Another important group clients are legal entities. This segment will mainly place large orders dedicated to some event, for example, a corporate party.

Considering consumer preferences and by providing quality service to these two segments, your business will be able to gain regular customers, increase its market share and recoup its investment.

4. Sales and marketing

5. Production plan

6. Organizational structure

Payroll calculation for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

• Step-by-step plan for starting a pizza delivery business
• Which OKVED code to indicate when registering an activity?
• What documents are needed to open
• Do I need a business permit?
• Technology for creating a pizza delivery business
  • • • Similar business ideas:

Business plan for organizing pizza delivery in a city with a population of 400 thousand people.

How much money is needed to start this business?

According to our calculations, to open a pizza delivery business you will need to invest about 960,000 rubles:

• Equipment and tools for making pizza - RUB 250,000.
• Used Oka cars - RUB 200,000.
• Recipe and menu development - RUB 100,000.
• Raw materials and materials - 50,000 rubles.
• Advertising (including website creation) - 100,000 rubles.
• Business registration, approvals and permits - 60,000 rubles.
• Reserve fund - 200,000 rubles.

Description of the products offered

Our organization will be engaged exclusively in pizza delivery, without having premises to serve visitors. This concept was not chosen by chance, as it involves significant savings when starting a business. In addition, there are already quite a lot of stationary pizzerias in our city, while pizza delivery is extremely underdeveloped. Only American pizza will be baked for delivery. There are reasons for this. First, the Russian consumer loves pizza with thick dough and generous toppings. The second reason is that American pizza, unlike thin Italian pizza, remains warm much longer (Italian pizza cools down in literally 15 minutes).

The product range of our organization, according to the business plan, will include the following items:

• Pizza 28 cm (500 - 600 grams) - price from 380 to 450 rubles.
• Pizza 32 cm (750 - 1050 grams) - price from 410 to 600 rubles.
• Pizza 42 cm (1060 - 1600 grams) - price from 560 to 850 rubles.

The most popular varieties are with ham, cheese, mushrooms and supreme. You can order drinks with your pizza (Coca-Cola, juices, mineral water) and desserts. Delivery within the city will be free for orders over 400 rubles. The delivery service will operate from 8:00 to 22:00, seven days a week. According to preliminary calculations, the average order bill will be 600 rubles. In the first months of operation, orders will be minimal. Taking into account investments in advertising, you can expect from 10 to 15 orders per day. It is planned to reach the planned revenue levels after 6 - 8 months of operation, when at least 25 - 30 orders will be received daily.

After six months of operation, the organization’s monthly revenue will average 450,000 rubles.

Download pizza delivery business plan

Pizza delivery production plan

To organize a pizza production workshop, the plan provides for renting premises at the city canteen with an area of ​​31 square meters. m. The advantage of such cooperation is that the premises already meet all sanitary requirements and requirements fire safety. There is hot and cold water supply, ventilation, heating and sewerage systems. This will significantly save installation costs production department. The lease agreement will be concluded for 5 years. Monthly payments under the agreement will amount to 15 thousand rubles.

What equipment to choose for organizing pizza delivery

About 250 thousand rubles will be spent on the purchase of equipment. The workshop is planned to be equipped with the following equipment: pizza oven, dough mixer, dough sheeter, pizza preparation table, flour sifter, dough divider, cheese grater, slicer, vegetable cutter and auxiliary tools (knives, pans, baking trays, etc.). It is planned to employ three cooks, three assistant cooks, an administrator-cashier and three delivery drivers as personnel of the organization. At the first stages, an experienced technologist will be hired who will develop a pizza recipe and train the staff in all the intricacies of preparing the dish. The average salary for cooks will be 18 thousand rubles per month, for freight forwarders drivers 7 thousand rubles. + tip (10 - 100 rubles per order). The accountant and cleaner will be hired by agreement paid provision services. It is planned to use our own fleet of vehicles to deliver hot pizza. To begin with, two used Oka brand cars will be purchased and decorated in the corporate style. These cars are ideal for urban conditions; they are small-sized and economical.

Which tax system to choose for this business

The organizational and legal form of the enterprise will be individual entrepreneurship. It is planned to use the simplified system (STS) as a taxation system. The tax will be 15% of the organization’s profit.

Pizza Delivery Marketing Plan

It is planned to promote the pizza delivery service in the following ways:

1. Advertising in places of potential customer audience - in cinemas and entertainment centers. There are traditionally many young people here who have money and are ready to spend it.
2. Distribution of bright advertising booklets to home mailboxes and office centers;
3. Outdoor advertising;
4. Internet advertising. Creation of a website and groups in in social networks, advertising in Yandex-Direct.

Promotion of the service on the Internet will be given Special attention. The fact is that more and more goods and services today are found through the World Wide Web. And even more so a service like pizza delivery. Thus, according to Yandex search query statistics, the phrase “pizza delivery” in Russia is searched for about 180 thousand times a month!

Pizza Delivery Financial Plan

Let's move on to calculating the main indicators economic efficiency enterprises. The plan's fixed costs for a pizza delivery business will include:

• Rent - 15,000 rub.
• Salary - 117,000 rubles.
• Insurance contributions to the Pension Fund and Social Insurance Fund - 35,000 rubles.
• Utility costs - 15,000 rubles.
• Fuel and lubricants - 22,000 rub.
• Advertising - 30,000 rub.

Total - 234,000 Variable expenses

• Cost of raw materials (packaging) - 112,500 (25% of revenue)

Organizational profit

• The average bill is 600 rubles.
• Average number of orders per day - 25
• Revenue per day - 15,000 rubles.
• Revenue per month - 450,000 rubles.

How much can you earn from this business?

Hence the profit: 450,000 - 234,000 (fixed expenses) - 112,500 (variable expenses) = 103,500 rubles. Less taxes (USN, 15%) net profit is 87,975 rubles. per month. Business profitability is 24%. Taking into account the period for business promotion (6-8 months), the return on investment in the business will occur after 17 - 19 months of work.

We recommend download pizza delivery business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The pizzeria is considered profitable business due to the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants in this area is only increasing every year, the market in many cities is not 100% filled. How to open a pizzeria? This type of business is considered quite profitable, but organizing the process requires consistency. Drawing up a business plan for “Opening a pizzeria” will allow you to get an idea of ​​the initial amount of investment, costs and expenses.

Competitor analysis

This market sector is characterized by fairly high competition; the entrepreneur must take into account the availability and location of places Catering the same price segment. On average, the pizzeria market is growing annually by 25%; already in 2007, the market volume reached 160-175 million dollars, despite the fact that in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants; the number of stationary establishments in Moscow exceeds 350. The share of each large companies however, it does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth in the segment of fast food pizzerias with delivery to your home or office.

According to experts, the market in Moscow and St. Petersburg is only 50% occupied, in the regions - 30%. This factor makes this type business is very promising direction, so the answer to the question “Is it profitable to open a pizzeria?” unequivocally yes.

Which pizzeria to open from scratch?

Pizza is in demand among people of all income levels and social status, dishes are prepared in elite restaurants and fast food chains. The choice of the type of institution determines the volume of financial investments, the rate of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quickest to pay for itself. The main costs in this case go to renting or building premises (300 thousand - 3.5 million), purchasing equipment will require another 170 thousand, monthly costs for staff salaries will be 170-200 thousand rubles. Monthly income planned at the level of 350 thousand, payback period - 1 year. The menu includes a wide range of dishes, many types of pizza. Competition in this niche is not very high; classic pizzerias quickly gain regular customers.

How much does it cost to open a fast food pizzeria?

This type of establishment specializes primarily in pizza; in this case, less investment is required, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in mall and set up a pizza sales point there. This format requires a small number of personnel, and costs for the interior of the premises are also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The monthly profitability of a pizzeria in this case is 100 thousand, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen; a lot of time can be spent collecting all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• fire department report;
• confirmation of the conclusion of contracts for garbage removal, deratization, disinfection, cleaning of ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of an agreement for the installation of a fire alarm and panic button;
• confirmation of registration of the cash register;
• liquor license.

The most profitable option for a pizzeria is - in this case, the amount payable to the budget is lower than with the simplification and OSNO (basic taxation system). Issues related to UTII are regulated by municipalities; the possibility of switching to it should be clarified at the place of registration of the enterprise and place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () may be considered.

Selecting a location

Despite the fairly large concentration of pizzerias, the demand for them still remains at a high level. Buying and renting premises in the central areas of the city is quite expensive; many entrepreneurs prefer residential areas. Lives in them a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias become overgrown very quickly regular customers who regularly visit them with their whole families. The pizzeria can also be placed in areas where there is a concentration of offices and educational institutions— the main visitors in this case are students and office employees who will regularly come here for lunch and dinner.

Costs in this case are determined depending on the type of establishment and area of ​​the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small establishment with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, region, and area of ​​the premises vary within 15 thousand rubles. — 3.5 million rubles.

Pizzeria premises

When choosing a room, it is also necessary to comply with certain requirements: it must be connected to sewerage, water supply and ventilation (exhaust).

It is prohibited to place a pizzeria in basements; due to the increased noise, difficulties may arise when organizing an establishment on the ground floor of a residential building.

A detached building or house with an area of ​​100 m is ideal, a third of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of establishment; regardless of financial capabilities, it is necessary to pay attention to its quality. For small production volumes, you should purchase equipment that requires manual labor.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks; it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (deck, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - Italian pizza is prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza pans, gravy boats, knives, etc. The cost of equipment depends on the brand and model; the price can vary between 100 - 300 thousand rubles.

Pizza delivery staff

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the cook. To acquire good culinary skills, a chef must undergo training for at least 6 months. Some restaurants hire staff from Italy or train them themselves.

The salaries of employees of a restaurant and a fast food pizzeria also differ; they are formed from the salary portion, a percentage of sales and tips. As the business develops, the need for personnel will increase, you will have to hire employees to deliver pizza, and the pizzeria may switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery - great way increase the profitability of the establishment, which is why many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain period of time.

When targeting a pizzeria for delivery, it is necessary to take into account that Italian pizza cools down faster, so the establishment should include American pizza in its assortment.

Range

To make pizza you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the entire dish. The set of other ingredients (ham, mushrooms, seafood, fruits, etc.) is formed by the chef taking into account the preferences of the clients.

As practice shows, the assortment should include at least five types of pizza. Raw materials for production can be domestic or imported. Most restaurant-type pizzerias use a combination option, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan “How to open a pizzeria” consists of several sections: market analysis, choice of format, collection necessary documents, choosing a location and premises, purchasing equipment, creating a menu. The payback period is usually 1-2 years.

Hi all! Friends, I hope everyone already knows about our approach to running a pizza business. We offer a product made only from real and fresh ingredients. And we never use imitations or fakes. Let's sort out our pizza Margarita: products, cost and markup

Dough. We use three types of Italian flour. We will not reveal the secret of the recipe. The cost of dough per serving of pizza is ~20 rubles

Sauce. Tomatoes in our country are a very seasonal matter. They are only there three months a year. Making the sauce yourself is certainly cool, but if pizza costs 1.5 times more for 8 months a year, no one will buy it. This is only possible in Moscow, where the average bill is much higher. Therefore, we do not deceive anyone and use natural Mutti sauce, which we modify a little. Cost price 18 rub.

Cheese. Mozzarella is a cheese made from about 80% natural milk. Everyone knows how much milk costs. In addition, cheese producers spend money on production, salaries, equipment maintenance, logistics, etc. We know representatives... Mozzarella cheese cannot cost 250 rubles. Or rather, it can, but pay attention to what is written on the packaging (a cheese product that consists only of imitation and substitutes). We use Bonfesto cheese, which consists only of natural ingredients and is produced in Belarus. Price per kg ~ 400 rubles, per serving of pizza we have 120 g = 48 rubles. Margherita also includes mozzarella in brine from the same manufacturer ~ 60 rub.

Tomatoes. We always select tomatoes based on the season. Now the good ones are local. In winter - cherry tomatoes, they are more expensive. Now the cost is ~ 10 rubles

Additional ingredients. Pesto sauce, basil, oregano, additional sauce ~ 10 rub.

Pizza box. 15r

Total cost of pizza.~ 181 rub. We offer for 390 rub.

Now add to this cost delivery (courier payment + fuel), electricity costs, call center employee salary, cook salary, administrator salary, etc., and answer the question before considering alternative food delivery organizations.

HOW? HOW? WHAAAACK? PIZZA MARGARITA CAN COST 100-150 RUBLES?

Maybe: This is magic. There is some kind of spell that reduces the cost of food. Pizza is made by robots, which have already paid for themselves a long time ago and do not need to be paid a salary. In the city center, sometimes they give out premises for free, and you don’t have to pay rent. Food delivery tax has been abolished. Tesla electric car is used as transport.

Jokes aside. Broo Bro advises you to think seriously about health and proper nutrition!

Business in Russia. Guides to starting a business in the regions.
700,000 entrepreneurs in the country trust us

* The calculations use average data for Russia

Starting investments:

Revenue:

125,000 ₽ - 705,000 ₽

Net profit:

50,000 ₽ - 300,000 ₽

Payback period:

Pizza is a “money” dish with worldwide popularity and a huge markup. Every minute in Russia 400 slices of pizza are eaten. Let's find out what you need to start your own business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute, 400 slices of pizza are eaten in Russia alone. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It's no secret that the catering business is one of the most popular today. The rhythm of life, time constraints - all this explains the reluctance of people to cook at home. It’s much easier to go to a restaurant or order pizza at home.

Professional kit for creating business ideas

Trending product 2019..

The catering market grows by 25% annually. This figure scares aspiring entrepreneurs who want to try themselves in the restaurant business. However, fear is not always justified. For example, among pizzeria cafes there are no clear leaders, and therefore we can assume that entry into the pizzeria is open to new players.

Even if you live in small town, it probably has pizzerias - and they are the local “monopolists”. That is, a small network opens, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands become boring and may lose quality, so a new pizzeria with competent marketing and quality products has every chance to become popular.

How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in how to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own pizza business with a budget of 100 thousand rubles. Let's take a closer look various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to socialize, watch football and have a satisfying but inexpensive meal. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. This van can sell whole pizzas, as well as slices. The main advantage is that you can change your location and be present at the highest cash registers. You will have to invest at least 700 thousand rubles in this format. The main cost is the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Taking a bite” of a piece of space in a shopping center is an effective advertising move in itself. Shopping centers are always busy potential clients. The main rule of trading here is: fast, tasty and inexpensive, otherwise the client will go to competitors. High competition is the main disadvantage of this format. To open a pizzeria in this format you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza shop). This format can be placed in a large hypermarket or shopping center. A popular trend that is developing by leaps and bounds. A pizza shop is a small room consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of the customers. This is a more budget-friendly pizzeria format, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. The work will require a minimum of equipment, personnel and production space. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, expenses for print advertising, and recently it is desirable to be friends with mobile applications and services. You will have to spend a significant amount on delivery vehicles. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

The Italians came up with this format when they rolled pizza into a cone and began selling it in convenient packaging. This is how pizza began to look like regular fast food. Europe received this idea with a bang. Why not try to implement this idea in Russia? A small kiosk in crowded places or an “island” on the territory of a shopping center is suitable for this. You will have to invest 300-400 thousand rubles.




Pizza maker. For Russian market This is new, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigerator compartment, then it is sent to a compartment where it is freed from film, and then into the oven. More advanced pizza machines take longer to prepare the dish, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed during the cooking process. The advantage for the buyer is that he does not need to wait for delivery or stop by a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a vending business selling pizza, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only varieties of pizza, but also other items. Opening a pizzeria is easier than opening a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. All you need is original pizza recipes, quality ingredients and a small kitchen. Pizza is prepared relatively easily and very quickly. To open a pizzeria cafe, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option that fits your budget. For example, you can start your business with a pizza shop, gain experience and gradually expand. We will look in more detail at how to open a pizzeria cafe. In many ways, this guide is suitable for any entrepreneur who is planning a pizza business.

Why is it worth opening a pizzeria?

What do you need to open a pizzeria?

Study the market. The catering industry is quite saturated, and competition among pizzerias is high. So before you plan to open your own establishment, do your research competitive environment. Identify the main market players, study their locations to find a suitable place for yourself, and assess the demand for pizza in your area. Also visit the establishments of your potential competitors to scout the situation “from the inside”, see how others’ businesses work, study the menu to evaluate the offer on the market. Consider the foreign market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, fresh concepts and business models can be observed abroad. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the establishment. It's no secret that the design and concept of an establishment are as important as the food there. At this stage it is expected to draw up a work plan, determine the format and corporate identity institutions, development of technological, engineering and design projects. By this point, the entrepreneur should have an understanding of how the project will work and how it will be financed. A concept, your own style and “tricks” are needed to make your establishment stand out from many others. Why should a visitor come to you? The concept will describe the answer to this question. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal establishment where you can get together with a group and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their own pizza. If your imagination fails you, look at what is happening in foreign markets. Get ideas, combine them - and you will definitely find that magic formula that will make your establishment “one and only.” Remember that concept alone will not get you far. Therefore, you should pay special attention to the quality of service, speed of serving pizza and its taste so that the visitor wants to return to you.

Make a business plan. This is the most critical stage of the project. To avoid unnecessary expenses and problems at the start, think through the project carefully. What will be on the menu? How much money will you have to spend? What equipment do you need to purchase? How many employees will need to be hired? How to promote your establishment on the market? How much can you earn from a pizzeria? The result of your work should be the derivation of a unique formula for success, in which you will understand what the establishment should have in terms of revenue, traffic, rent and cost of production. Once you have these numbers, it will be easier for you to make decisions when choosing premises, product suppliers, hiring staff, etc.

How to register a pizzeria

The initial stage of opening a pizzeria is registering the business with government agencies and obtaining permits for the catering establishment. For reference commercial activities It is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 “Activities of restaurants and food delivery services”

56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service."

How to choose a premises for a pizzeria and obtain permits

How to avoid problems with government agencies when opening a pizzeria? First, you need to complete all permitting documentation in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

finishing certificates with the necessary SES requirements;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

agreements with SES and fire service;

conclusion of the tax inspectorate on the registration of cash registers;

agreement with the energy saving service and sewerage service;

waste removal agreement;

agreement with the tenant and contracts with employees;

assortment list, approved in the SEN;

a license to sell alcohol, if it is intended to be sold in the establishment;

contracts for deratization, disinfestation and disinfection;

a list of products sold and manufactured agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (necessary if a delivery service is provided).

Having collected this impressive list of documents, you can rest assured that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, since this information will be useful when choosing a room. It is better to immediately take care of fulfilling all the conditions so that you do not have to correct inconsistencies and incur additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding a suitable area for a pizzeria can take a lot of time, so it’s better to take care of this in advance.

Basic requirements for a pizzeria premises:

square area about 100 sq. m.;

availability of parking;

the presence of artificial and natural ventilation;

availability of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of the pizzeria depend on what format and concept are chosen. For example, if a delivery service is proposed, you need to take into account logistics and choose a location so that pizza can be delivered to any part of the city in approximately the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total area of ​​the premises for the kitchen and warehouse, and the remaining 60% is occupied by the customer service area. You will be very lucky if you manage to find a premises where a catering establishment previously operated. In this case, you can save money on bringing the premises into compliance with fire safety and sanitary standards. The amount of rent for a premises depends on various factors: the city, the region, pedestrian traffic, and favorable proximity to others are important. public places. On average, renting premises for a pizzeria will cost 80 thousand rubles monthly. Experienced entrepreneurs recommend paying for six months at once - then by the time you make the second payment you will already have time to get started.

Another issue regarding the premises is renovation. It is recommended to choose premises that do not require major repairs, remodeling, etc. Any repair means a certain duration of the preparatory stage. The longer you take to solve problems with preparing the premises of the establishment, the more losses you will suffer. But if you look at the modern interior of fashionable establishments, you will notice a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - something that can be quickly brought and, if necessary, taken back. This happens because, in fact, none of the tenants can be sure that they will stay in this premises for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria?

Investing in the right commercial kitchen equipment is one of the main steps in opening a pizzeria. The quality of kitchen equipment and tools will determine its production capacity, workflow, and some will even affect the taste of food. Therefore, you should approach your choice responsibly. To do this, it is recommended to study various commercial offers and the experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in a pizzeria kitchen:

pizza ovens;

dough divider, flour sifter and dough mixer for preparing dough;

refrigerators, freezers and vacuum packers for food storage. A suitable model of refrigeration equipment is selected depending on the layout of the kitchen and the volume of stored products. A functional device will be a special table for preparing pizza, which keeps all the ingredients cool until they are needed;

A vegetable slicer can help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

device for cutting French fries if you plan to expand the menu;

deep fryer for preparing French fries and other dishes;

oven;

dishwasher to automate the process and disinfect dishes;

equipment for preparing drinks: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.).

List necessary equipment determined by the chosen pizzeria format. For example, a delivery service will only need ovens, a sink and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash machine and a cashless payment terminal, as well as decorative items. According to rough estimates, the cost of equipment for the pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to create a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, the menu will have at least 12 types of pizza, which should include the most popular items: Pepperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some creative, delicious food combinations. But you shouldn’t focus on one pizza. Diversify the menu with salads, fries, hot and cold appetizers. Seasonal offers will be available.

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It is recommended to periodically add new dishes to the menu or make special offers - this will allow you to retain the established customer base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the “choose yourself” service. Let the buyer choose the ingredients themselves. Expand your assortment by baking not only Italian thin-crust pizza (with a flatbread up to 0.5 cm), but also American air pizza (with a 2-cm flatbread, made from fluffy yeast dough with the addition of eggs and milk).

How to organize supplies for a pizzeria

Before opening a pizzeria, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

It is worth noting that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all menu items.

Main categories of pizzeria suppliers:

suppliers of chicken eggs for dough;

suppliers of fresh meat and sausages;

provider fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

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Subsequently, it is recommended to purchase products for the pizzeria frequently, but in small quantities - this increases delivery costs, but minimizes the risk of food spoilage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Generally, you will be responsible for shipping costs for the ingredients. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to enter into agreements with domestic suppliers of pizza raw materials. This is especially true for a small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

The cost of food is calculated on the basis of technological maps. IN technological maps The recipe for each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one “average” pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to generate good income, the cost of pizza and its price must be in a ratio of no less than 1:5. At the same time, it is important to take into account the price-quality ratio; it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of income level. Thanks to affordable prices, the pizzeria serves a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes developing the name of the establishment, its logo and corporate identity, as well as organizing advertising campaign(promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market and emphasize its concept. Services for developing a corporate identity for an establishment will cost an average of 15 thousand rubles. A catchy, eye-catching sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative promotional videos about a pizzeria in a movie theater; online promotion; sponsorship participation in cultural projects; installation billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

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In this case, advertising a pizzeria on social networks aimed at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. Therefore, the pizzeria needs to get a personal account on social networks. There you can post photos of dishes and interiors, inform about promotions, hold competitions, and promptly answer all user questions. You can also provide a promotion " happy hours» - the time during which the establishment offers discounts, a special menu (for example, business lunches).

plan the promotion for weekdays;

Increase the price of your most popular menu items to cover cost differences;

come up with a short and clear slogan for the campaign;

stick to one group of drinks or food included in the promotion;

track stock profitability.

The set of advertising tools depends on the budget you are willing to allocate for it. To immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial advertising costs will be 50 thousand rubles. You can start advertising even before the establishment opens by coming up with original ads and launching a promotion that will interest people.

But the best advertising for any catering establishment and pizzeria in particular is undoubtedly quality product and service. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of payback on funds invested in opening a pizzeria and will ensure the required level of sales.

How to select pizzeria staff

The solution to this issue depends on what type of establishment you are opening. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment will most likely operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is this that creates the unique brand of your pizza, which is what customers will come for. For a small pizzeria, you can look for a pizzaiolo among those who have graduated from a specialized school and taken courses in the basics of preparing Italian dishes. When selecting personnel, also make sure that all employees have valid medical records.

When selecting employees, you should focus not so much on work experience, but on personal qualities: desire to work, friendliness, responsibility, politeness, initiative. Typically, young people work in pizzerias - it is easier for them to maintain the fast pace of work.

How to plan pizzeria income

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and based on the performance of other establishments. But these numbers may be very different from what it will be like for you. For you they are pure informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to make a lot of money on pizza - even in the most favorable scenario, your income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, implementing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes higher.

To calculate the amount of net profit of a pizzeria, it is also necessary to plan the amount of fixed expenses, which include public utilities, employee salaries, taxes, purchases of products and losses from write-offs of products. Experience shows that you can recoup your investment within a year. And this is an excellent indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here's an approximate calculation of a pizzeria's revenue:

The cost of pizza is 130 rubles

The average price of pizza is 600 rubles

Number of sales per month: 1500 pieces

Revenue for the month = (600-130) × 1500 = 705,000 (rubles).

If you deduct the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then the initial investment of 1.2 million can be recouped within six months.

How much money do you need to open a pizzeria?

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an establishment.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should focus on.

What are the risks when opening a pizzeria?

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. Among the main risks are:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including all necessary conditions, which provide financial liability the supplier in case of their violation;

competitors' reaction. Since the catering market, and pizzerias in particular, is quite saturated and highly competitive, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant market monitoring, have customer loyalty programs, competitive advantages and unique offers;

refusal to rent premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.

fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;

problems with personnel - low qualifications, staff turnover, lack of employee motivation. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system should also be provided;

equipment breakdown and production downtime. Regular maintenance of equipment to maintain its functionality will help reduce the risk;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For restaurant business this risk has a high degree of probability. Surplus food can arise for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the establishment's reputation among target audience in case of errors in management or reduction in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, obtaining feedback from clients of the establishment and carrying out corrective measures.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will fit perfectly into the frantic rhythm of a large city and will become a successful project in small town, whose residents are not yet satiated with catering offers, and the level of competition and the demands of visitors there are lower. But it is possible to achieve success even in highly competitive conditions. The main thing is to offer a quality product, promote original idea and have good service. In conclusion, we share a few useful tips that will help an entrepreneur open his own pizzeria:

Be sure to register your cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products they sell.

Develop a unique concept that will help you stand out from your competitors. An attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the process of preparing a dish, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

Pizzeria is a type of establishment that has long been established on the market. The appearance of another pizzeria will not surprise anyone. But it’s up to you to come up with a unique service. This could be an original presentation, the opportunity to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with proper distribution of each resource, it can become a profitable, promising business. And one successful project can become the basis for an entire network of establishments.

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