It is difficult to find a club of interests for women, especially when it concerns middle-aged women. Most believe that interest clubs exist only for pensioners, and not every woman can recognize herself as an old woman. As a result, a middle-aged woman remains on the sidelines of life, she has nowhere to go and nowhere to socialize. Not everyone loves sports, and can go to fitness clubs, and women become depressed.

Recently, depression has become the scourge of our time. At the age of 40-50, a woman is already written off, she has no future and her entire active life is in the past. The woman remains truly completely isolated from life. You could go alone to a museum, a theater, or a movie, but a lonely woman in such places immediately catches your eye. She receives sympathetic or condemning glances, and good mood immediately disappears. Every person needs company, and interest clubs in the library for women are a way to make friends, brighten up their leisure time, or learn something new.

Although Moscow lags behind in terms of cultural leisure for adults, interest clubs at libraries are growing every day. And they not only discuss the biography of Pasternak, or hold creative evenings for aspiring poets (although not without this), real centers of creativity are created on the basis of libraries. Women, and men too, can learn to dance, sing, work on a PC, or cross-stitch here. Let’s take a short overview of what library-based clubs offer in the capital.

Library named after F.M. Dostoevsky

• Chistoprudny Boulevard, 23

The Dostoevsky Library has always been considered modern, and it remains so today. Meetings with interesting people, trainings, seminars and travels in the footsteps of book heroes. A good place to discover something new and find like-minded people. Look at old things from a new angle. Mainly, the Dostoevsky Library will be of interest to lovers of classical literature.

For photo connoisseurs, it’s worth taking a look at the photo library in Artplay, at:

• Nizhnyaya Syromyatnicheskaya 10, building 8, floor 2.

In addition to exhibitions, the library offers courses in the art of photography, seminars and meetings with famous photographers. Or, you can just look at photo albums, drink a cup of tea, and chat with like-minded people.

If photography is not interesting to you and you love cinema, you simply must go to the library. Eisenstein, at:

• st. Karetny Ryad, 5/10, building 2

In addition to a huge collection of films, the library contains a lot of interesting literature relating to cinema, actors and everything that is somehow related to cinema. Creative evenings with interesting guests are held regularly.

Music lovers settled in former house merchant Nosov

• on the street Elektrozavodskaya st., 12, building 1.

Have you listened to music recorded on gramophone records for a long time? Go to the music library, and among the 60 thousand records you will probably find something you like. In the Music Library you can not only listen to music, but also play musical instruments find out their history, or even get to a mini-concert, which are held regularly in the library.

There are people who love to tell stories, but no one listens to them. If you like to talk or listen, write down the address:

• Strelbischensky lane, 5, building 3

The Library of Urban History is located here. You can tell stories about the past, make up stories about the present, and fantasize about the future. Each story becomes a topic for discussion, and this place is ideal for dreamers and storytellers.

Can't you talk? Do you want to learn? Go to the Russian State Library.

• on the street B. Cherkizovskoy, 4/1.

for those who want to learn to speak fluently not only Russian, but also foreign language. It is casual conversations that help to better understand the culture of another country and facilitate language learning.

There are clubs for those who love board games, or those who want to explore the world of finance. These are clubs for men and women of all ages, and social status. You just need to find an interesting place.

By the way, board game lovers live in the library of M. A. Svetlov.

• on the street Sadovaya-Kudrinskaya, 23.

Tournaments on various board games are regularly held there, and I haven’t even heard the names of some of them.

If we proceed from the traditional idea of ​​what a club of interests means for middle-aged women, of course, the first thing that comes to mind is a knitting group, or choral singing of ditties to the accordion.

There are those too, and detailed list such clubs at libraries can be obtained from the Office Social protection your area. The authorities are seriously concerned about leisure for pensioners, and such clubs are set up in almost every library. Finding a club of interests for middle-aged women is a little more difficult, but I have sketched out a rough list.

If you're bored on the weekend, or sad in the evening, don't sit at home. After all, in these clubs the same women and men as you are waiting for you. Perhaps you will find a kindred spirit there, and a simple acquaintance will continue far beyond the club. You just need to throw away the blues and leave the house.

We all know that selling something is much more difficult than giving it away for free. So maybe it's better to give it away for free?

On free distribution he earned more from his book than from direct sales. And why? But because instead of single sales, he received a thousand downloads of his book, on the pages of which he placed, in addition to the actual text of the book, advertisements for a variety of casinos. And readers, clicking on banners, increased his income by affiliate programs these casinos.

Another example. A cool businesswoman decided in her spare time to organize a health group of her friends, colleagues and acquaintances. They gathered once a week in the park, ran, did physical exercise, and generally had an interesting time. This lady, in addition to her business, was also interested in Herbalife. And she infected her health group with her passion.

Now she not only has a health group, but also a huge structure of Herbalife distributors, and her monthly income from sales of this company's products and from leadership commissions is comparable to its income from its main business (which, by the way, is earned with sweat and blood).

Third example. While searching for knitting courses on the Internet, I came across one in Israel. I was struck by the price of the courses - about 5 dollars a month (the courses were not conducted via the Internet, but in an Israeli city). “Why is it so cheap?” - I was surprised. Rabinovich, a forum participant (and part-time resident of Israel), explained everything to me: the course organizers earn income not from running courses, but from sales to cadets Supplies: yarn, knitting needles, knitting books, etc.

Here's an example of a business: organize a club based on interests, and when you gather together a lot of lovers of one thing (knitting, fitness, dogs), you will always find something to sell to them.

For example, in 2002 I attended Norbekov’s courses. From those who attended them, a small group of people who wanted to learn more about their capabilities was organized. How much money we later spent on educational literature, which the course organizer brought to us from Moscow...

This is enough light business(it seems to me). Because:

1. It’s easy to gather lovers of something (people who are passionate about something love to communicate with their own kind).

2. They buy easily (hobbyists are the best buyers, they don’t look at the price tag, they buy because they are very interested or really need it).

3. They themselves will tell you what they need (if you don’t figure it out right away). That is, even marketing research no need to carry out.

4. This is a business without much investment. The most you will need is a room (or just an area) for meetings. Options are possible here (own apartment, renting premises, local park).

5. If the business takes place, but you are not able to do it (or you get tired of it), there will always be one of your fellow amateurs who will pick up your idea (amateurs are enthusiasts). Your club will be able to continue life without your participation.

Business can be based not only on satisfying people’s material needs, but also on spiritual or social ones. But if quite a lot has already been said about projects designed to provide for a wide variety of material needs of citizens, then there are somehow not enough business ideas designed to provide for spiritual, and even more so psychological needs.

Let's take, for example, such primary needs of every person as the need for communication and the need for self-realization. Their importance is difficult to overestimate.

If a person lacks communication with his own kind, then first there are changes in his behavior and character. He becomes irritable, sometimes aggressive. If the hunger for communication, and this is exactly what this phenomenon is called in psychology, is not satisfied in a timely manner, then permanent changes occur in the human psyche. And what’s interesting is monotonous communication, i.e. communication with the same people brings very little benefit, just like, for example, monotonous food. Communication should be multi-vector, as it allows a person to realize his various interests.

Who loves to communicate the most? Well, of course, women. Who is most limited in their social circle? The answer is repeated again: these are women. And why? But because during maternity leave they are forced to spend most of the day with the child and communicate with those who are in one way or another connected with caring for him (a doctor in a clinic, a nurse) or with those who are in the same position (mothers of other children). Also because many women do not go to work after maternity leave, but stay at home to care for their grown-up children and run a large, troublesome household.

How to make a business out of this women's difficulty? We offer to provide women with the opportunity to get together and talk about topics that interest them. And this can be done with the help of the most ordinary women's club.

A women's club is not an analogue of a circle of interests familiar to us from the pioneer past. The idea of ​​a women's club is much broader: this is a place where a woman can fully communicate, receive advice or support if necessary, learn something new for herself, and also fulfill her truly feminine need - the need to look good, which, by the way, is necessary constantly stimulate.

Women's clubs are a new phenomenon for post-Soviet countries, but in non-CIS countries it is very common. The clubs there have many fans, although membership is not free. But the amount of membership fees is not large and is affordable to the majority of women in a given country.

The most important thing in the work of a club is to find that “zest” in its activities, to form an idea that could bring people together and keep them together. There are different options here. For example, on the basis of the club, you can organize master classes in cooking, dancing, shaping, meetings with famous dentists, plastic surgeons, cosmetologists, etc.

All these people, in turn, will be interested in meeting with such an audience, since for them this is a good advertisement for their services and self-affirmation. Such meetings can be either one-time or systematic (a course of lectures, a system of trainings, group and practical classes). The choice of one form or another of their implementation depends entirely on the interest of the audience and its desires.

In order for club life to be diverse, it is necessary, of course, to periodically review the topics, as well as the leaders of such meetings. And to do this, you will have to devote enough time to searching for new topics and people who can present them in an accessible and engaging way to a female audience.

Today it has become a very fashionable trend in the activities of women's clubs psychological counseling. Women always have many problems, because a heavy burden is placed on their shoulders - children, their studies, maintaining a family home, and for many, also work. Spinning in the endless cycle of these affairs, women have no time to stop and think about themselves. Women do everything for everyone, but nothing or very little for themselves. How to maintain your psychological health? Practical psychologists who provide consultations for members of the women's club can help them find the answer to this question.

You can attract clients in other ways. For example, for club members to provide beauty salon, sauna or bathhouse services. Another option. Every woman who attracts a friend to the ranks of the club members receives a discount or bonus. In this way, the club’s audience will expand, and, consequently, the business will expand.

A visit to the club can be organized using single tickets or subscriptions or special club cards, providing certain benefits for its owners.

Of course, in such a business as a women's club, one cannot do without advertising. But unlike other businesses, where advertising is aimed at the mass consumer, advertising for a women's club must be precisely targeted at target audience, as they say, hit not in the eyebrow, but in the eye. It’s a good idea to reflect the topic of opening a club in the media and on online forums. This approach will give the event a certain weight and significance.

Undoubtedly, a women's club as a business is a very specific thing. And to ensure the success of such a business, you need to put in a lot of imagination and creativity, and the “promotion” of such a project can take not one year, but several years.

Therefore, you can try to buy a ready-made women’s club that already has an image. On the one hand, it’s easier - you don’t have to look for ideas, create a client base, or rack your brains about how to retain it. Everything has already been established - from the very concept of the club to the worked out directions of cash flows.

But on the other hand, it may be difficult to maintain the idea underlying the club’s activities. It may not be very suitable for the new owner purely on a psychological level. Then you will have to make a difficult choice: either continue to implement the old concept of the club, although it may not seem very attractive, or invent something new.

Whatever option you choose to open a women's club - creating from scratch or purchasing, you must remember that a women's club is far from a simple, but very interesting business.

You, of course, know that we all live in the “matrix” and are stuck in the gray sticky metro everyday life. And you always have a choice: you can sadly drag your string bag of cabbage home in the evenings, or you can confidently walk to where everyone understands that you are the “chosen one.” Yes, yes, if you didn’t already know, there are a lot of places in Moscow where you can find friends with similar interests. And we don't mean strip clubs at all. Here we are talking about real gatherings of kindred spirits.

If you want to be a kind of Moscow Neo, decide what your soul is for and follow Zoon’s pointing finger.

Guys, stamps, 2 rubles

I have a hobby - collecting money. Yes, we are not talking about bankers, but about numismatists. It’s better for you to communicate with colleagues who collect antique currency in a private setting - it’s no good walking around a metropolis with piastres. You can put your paw into someone else's collection at Moscow Hobby Fair. That is if you are frugal. Majors gather at a flea market on Taganka near the store "Numismatist". You can find rare coins there, but you will have to pay more modern rubles for it than in licensed stores.

By the way, philatelists also shop here. Look for stamps at reasonable prices from supporters of this centuries-old hobby at the sports complex in Luzhniki (10th entrance). And one of the largest places in the capital where people worship the postage stamp is Shopping center "Moskvorechye". There are simply monsters of philately hanging out here who will explain to you how to read the history of an entire country on a simple piece of paper.

Catch up in 60 seconds

Teenage delight, pedal to the metal, squealing brakes and the smell of burnt tires - all this unites those people who periodically have noisy gatherings in restaurants "Village Pub" at VDNKh. If you aim to be a street racer or are into drifting, you will be gladly accepted into their noisy company. After a couple of non-alcoholic mojitos, show your class in your jalopy on the site near the All-Russian Exhibition Center - everyone does it there. And if you need real drive, then you will find it on Vorobyovy Gory not far from the Church of the Life-Giving Trinity (30 Kosygina St.). Just remember that being chosen is not a reason to ignore traffic rules. Otherwise, you will have to spend time in a completely different society and place.

I am a simple poet Kukushkin

Are you always red-eyed because you're looking at the stars all night? Do you disdain office plankton? Can you find at least 10 rhymes for the word “tow”? “Yes, my friend, you are a poet!” You will meet fellow writers in FAQ cafe. This is the place where the atmosphere is so underground that you are tempted to howl on stage after a couple of glasses of the signature cocktail of the same name. True, the muse here does not come for free - on average, you will have to pay from 1000 rubles for inspiration.

Well, the real lair of the capital’s bohemia is the club-cafe Schwein. The capital's poets from the PaLITRA society gather here. You will have to pay 250 rubles for entry, but newcomers are allowed not only to perform, but also to take part in the competition. Similar evenings take place in the cafe "Sivka-Burka". Here you can not only read your poems, but also sing them with a guitar. A creative revelry will cost you about 1,500 rubles.

Ay need help

Have you long wanted to explain to foreigners over a white glass that we don’t have any bears, balalaikas or vodka? Dreams come true at language exchange parties as part of the Anti-boring Moscow project on Saturdays in the cafe-restaurant MyBar and at the bar Standard. Both Europeans and Asians gather here. By the way, practice shows that behind the bar, language barriers disappear as quickly as lipstick on a date.

But we are not foreigners, so they get tired of the rhythm “Friday – Moscow is swinging” and alternate dancing with decorous conversations in anti-cafes Time Club "Shelter". Here you can watch a movie with them or play a board game. If you leave at least 1,500 rubles in bars, then an anti-cafe will cost you from 1 ruble. in a minute.

Chest in chains, legs in fins

Do you think that the best vacation is a healthy sleep on an active volcano? People who will support you spend their free time from the volcano in a bar "Weather forecast". Here you will meet extreme sports enthusiasts of all stripes: skydivers, surfers, snowboarders, and other “ists,” except perhaps masochists. Crazy people relax while watching a video filmed at the bottom of the ocean, or at bird's eye view, or in the crater of the same volcano.

And sometimes they want to jam to rock music, and then they go to the club "Top Bar"– a place for those who didn’t care about boring ordinary life. Rockers and bikers usually rock their horses here, so you can show off and come on an iron horse - there is somewhere to park it. And real rock concerts take place in Hard Rock Cafe. Here you can look at things that once belonged to famous musicians. In terms of the price tag, all three establishments are approximately the same - in the evening you will become poorer by at least 1,500 rubles.

Tell your friends

From this material you will learn:

Not just gatherings, but useful time

“Not just gatherings with friends in a cafe, but useful leisure time”

Not spending money on advertising is my principle

You may ask, how do I make money?